DESIGN FEED BACK ANALYSIS OF HONDA

ACTIVA 6G

A DESIGN PROJECT-V REPORT

Submitted by

KARUMURI MOHANA VENKATA VAMSI

(18127032)

in partial fulfilment for the award of the degree

Of
Bachelor of Technology
in
MECHANICAL ENGINEERING

SCHOOL OF MECHANICAL SCIENCES

DEPARTMENT OF MECHANICAL ENGINEERING
HINDUSTAN INSTITUTE OF TECHNOLOGY AND SCIENCE
PADUR 603 103
OCTOBER 2021
DESIGN FEED BACK ANALYSIS OF HONDA
ACTIVA 6G

A DESIGN PROJECT-V REPORT

Submitted by

KARUMURI MOHANA VENKATA VAMSI

(18127032)

in partial fulfilment for the award of the degree

Of
Bachelor of Technology
in
MECHANICAL ENGINEERING

SCHOOL OF MECHANICAL SCIENCES

DEPARTMENT OF MECHANICAL ENGINEERING
HINDUSTAN INSTITUTE OF TECHNOLOGY AND SCIENCE
PADUR 603 103
OCTOBER 2021

i
xojkjHINDUSTAN INSTITUTE OF TECHNOLOGY AND
SCIENCE
PADUR, CHENNAI - 603 103
BONAFIDE CERTIFICATE

Certified that this Project Report titled “DESIGN FEEDBACK

ANALYSIS OF HONDA ACTIVA 6G” is the Bonafide work of
KARUMURI MOHANA VENKATA VAMSI (18127032), who carried
out the project work under my supervision during the academic year 2020-
2021. Certified further that to the best of my knowledge the work reported
here does not form part of anyother project/research work on the basis of
which a degree or award was conferred on an earlier occasion on this or any
candidate.

Head of the Department SUPERVISOR

Dr. P. VIJAYABALAN Dr. P. VIJAYABALAN
Professor and Head Professor,
Dept. of Mechanical Engineering, Dept. of Mechanical Engineering,
Hindustan Institute of Technology Hindustan Institute of Technology
and Science, Padur. and Science, Padur.

Project viva-voce Examination is held on 1 1 - 1 0 - 2 0 2 1

INTERNAL EXAMINER EXTERNAL EXAMINER

ii
 ABSTRACT

Feedback analysis is very important for any product. Because from

there only generally companies come to know about the requirement of the
people. Especially coming to mechanical component and automobile
component or product which is directly reaching to customers it is very
important. Design feedback analysis of Honda Activa 6g is comprising of
study of the company and forming questions on the product and getting
primary data. Using this primary data we get output which is helpful to the
company and product.

Key words – Honda Activa6g, Questionnaires, Analysis, Primary Data

III
 ACKNOWLEDGEMENT

We would forever remain grateful to our benevolent founder, late Dr.

K.C.G. VERGHESE for providing us with excellent facilities for our project to
be completed successfully.
We express our sincere thanks to our Chancellor, Dr. ELIZABETH
VERGHESE for her inspiring leadership during our course of study.
We are greatly indebted to our Vice-Chancellor Dr. S. N. SRIDHARAN
for providing us the opportunity to do the project and to make our ideas a reality.
We express our heartfelt thanks to the Design Project Coordinator and
Project Supervisor Dr. P. VIJAYABALAN, Professor and Head, Department of
Mechanical Engineering for his valuable support.
Last, but not the least, I am deeply indebted to my parents who have been
the greatest support while I worked day and night for the project to make it a
success

iv
 TABLE OF CONTENTS

CHAPTER PAGE
TITLE
NO. NO.
ABSTRACT III

ACKNOWLEDGEMENT IV

LIST OF FIGURES VIII

1 INTRODUCTION 1

1.1 INTRODUCTION 1

1.2 STATEMENT OF THE PROBLEM 2

1.3 OBJECTIVES OF STUDY 3
1.4 NEED FOR THE STUDY 3
1.5 SCOPE OF THE STUDY 3

1.6 PERIOD OF STUDY 4

1.7 METHODOLOGY 4

1.8 LIMITATION OF THE STUDY 4

2 THEORETICAL REVIEW 5
2.1 MARKETING 5

2.2 WHAT IS MARKETING? 5

v
 2.3 MARKET SEGMENTATION 5
2.4 CUSTOMER SATISFACTION 6
2.5 POST PURCHASE ACTIONS 7
2.6 CUSTOMERS BUYING DECISION PROCESS 7
2.7 TOOLS FOR TRACKING AND MEASURING 7
CUSTOMER SATISFACTION
2.8 INDUSTRIAL BACK GROUND OF THE STUDY 10
2.9 GROWTH OF THE INDUSTRY 11

2.10 INDIAN AUTOMOBILE MARKET: 11

2.11 INDUSTRY PROFILE 12

2.12 INDUSTRIAL BACKGROUND 13
3 COMPANY PROFILE 14

3.1 HONDA 14

3.2 ORIGIN OF THE ORGANIZATION 14

3.3 PRODUCT PROFILE 16

ANALYSIS AND INTERPRETATION OF DATA
4 19
4.1 GENDER 19

4.2 AGE 19

4.3 OCCUPATION 20
4.4 NO OF PEOPLE TRAVEL AT A TIME 20

vi
 4.5 NO OF KILOMETERS PER WEEK
21
4.6 SATISFACTION LEVEL TOWARDS HANDELING
21
4.7 COMFORT
22
4.8 ROAD GRIP
22
4.9 MIELAGE
23
4.10 DESIGN
23
4.11 ENGINE PERFORMANCE
24
4.12 SPEED
24
4.13 BREAKING
25
4.14 SUSPENSION
25
4.15 PREFERENCE OF BREAKS
26
4.16 PREFERENCE OF CHARGING PORT
26
4.17 SPEEDO METER
27
4.18 COMPETITIVE FACTOR
27
4.19 PEOPLE CAME TO KNOW THE BRAND
28
4.20 WILL YOU RECOMMEND THIS BRAND
28
4.21 SUGGESTIONS AND FEED BACKS
29
5 OVER ALL SUMMARY
30

vii
 LIST OF FIGURES

FIG TITLE PG NO
NO
2.1 LIST FLOW CHART 8
4.1 GENDER 19

4.2 AGE 19
4.3 OCCUPATION 20
4.4 NO OF PEOPLE TRAVEL AT A TIME 20
4.5 NO OF KILOMETERS PER WEEK 21
4.6 SATISFACTION LEVEL TOWARDS HANDELING 21
4.7 COMFORT 22
4.8 ROAD GRIP 22
4.9 MIELAGE 23
4.10 DESIGN 23
4.11 ENGINE PERFORMANCE 24
4.12 SPEED 24
4.13 BREAKING 25
4.14 SUSPENSION 25
4.15 PREFERENCE OF BREAKS 26
4.16 PREFERENCE OF CHARGING PORT 26

viii
4.17 SPEEDO METER 27
4.18 COMPETITIVE FACTOR 27
4.19 PEOPLE CAME TO KNOW THE BRAND 28
4.20 WILL YOU RECOMMEND THIS BRAND 28

ix
 CHAPTER 1

INTRODUCTION

1.1 INTRODUCTION

The two wheeler segment in the automobile industry plays a vital role in

India. The present day market is such that a two wheeler is affordable by middle

class people in urban areas. It is also more convenient for travelling short

distance within the city and for individual. Over the years, the sales figures of

the two wheelers have increased to a very large extent. The sales of the two

wheeler in 1950 were merely 900 units, whereas now the sales have gone up to

millions. The two wheeler market mainly consists of scooter and motorcycles.

The motorcycles segment forms 80% of whole of two wheeler segment.

Whereas earlier the motorcycles had a very small share in the two wheeler

segment but with the collaboration of Indian and Japanese companies (Honda,

Suzuki, and of Kawasaki) the share has increased tremendously with reason

being that two wheelers had a superior engine, better pick-up, good mileage,

improved designs and large options to choose from.

The four strokes category consists of Honda Activa, TVS jupitar,

Suzuki axis 125 etc. Most of the officials or some persons generally prefer these

two wheelers, such as Honda Activa, Suzuki axis 125 etc., as they are more

1
concerned with mileage. They are also concerned with these two wheelers, as

they prefer unguarded vehicles, so that it would be easy to ride the two wheelers

in the cities where there is much traffic. The scooterette segment will continue

to lead the demand for two wheeler in the coming years. The Indian two wheeler

industries produced and sold about 15.6 million units in the year 2019-20. Like

any other Indian industry, the policy environment guided and controlled this

segment of the industry as well. Licensing norms ruled till the mid 80’s

restricted access to foreign technology inputs and foreign investment by

government. Since mid 80’s, the Indian automobile industry was administered

policies of liberalization, foreign collaboration coupled with Indian market

potential, attracted world major companies like, Honda, Yamaha, Suzuki, etc.

1.2 STATEMENT OF THE PROBLEM

With the recent influx of different brands in today’s two wheel auto

segment each brandstriving to satisfy customer with the end results of maintaini

ng quality. At present two wheelers as such has become necessity but not a nicety.

With this outlook of today’s market it is even in a layman’s perceptive that Honda

has stood against all odds. This indicates that Honda, by itself reflects a satisfied

customer. Keeping in mind curriculum requirement and organizational

requirement the study has been conducted to find out customer satisfaction

towards Honda Activa 6g

2
1.3 OBJECTIVES OF STUDY

The main objectives of the study are:

1. To find customer satisfaction level towards Honda Activa

2. To find out the customer satisfaction level to various groups of people

kktowards Honda Activa.

3. To find out the relationship between customer satisfaction and sales.

1.4 NEED FOR THE STUDY

The need for the study arises in order to create awareness amongst the

customers and to determine the customer satisfaction. The need for the study

arises due to the following reasons: -

1. To measure the level of customers satisfaction towards Honda Activa.

2. To know the customer preferences towards Activa.

3. To know the customers opinion towards existing after sales service provided

by the company.

1.5 SCOPE OF THE STUDY

1. It helps to know that which publicity media gives maximum retention to

the customers.

2. The study also helps the company to improve their standard of service &

3
handle the competition in the near future.

3. It also helps in putting in possible improvements, additions, and new

strategies and offers the customers.

1.6 PERIOD OF STUDY

The period of study of this dissertation is September to October 2021

1.7 METHODOLOGY

Empirical field studies require collection of first-hand information on data

pertaining to the unit of study from the field.This sampling plan is effective in

getting the first hand information, i.e. primary data, which has been required for

the study by the research. Secondary data is also used. The questionnaires were

supplied to 140 respondents.

1.8 LIMITATION OF THE STUDY

1. The study could not be conducted on a large sample size and area because of

time constraints. A sincere attempt has been made to collect information.

2. The number of sample size is 140 respondents.

4
 CHAPTER 2

THEORETICAL REVIEW

2.1 MARKETING
“Marketing is so basic that it cannot be considered as a separate function.

It is the whole business seen from points the point of view of its final results, that

is from customer point of view… business success is not determined by the

producer but by the customer”

Peter.F.Drucker

“Marketing consists of all activities by which a company adapts itself to its

environment”

2.2 WHAT IS MARKETING?

Marketing is a social and managerial process by which individuals and

groups obtain what they need and want through creating, offering and exchanging

products of value with others.

2.3 MARKET SEGMENTATION

The task of breaking the total market into segments that share common

properties is market segmentation. It is the process of identifying a group of

consumers with similar needs and producing a product that will meet those needs

at a profit. Market segmentation will facilitate the firm to identify and find out

5
the additional benefit desired by the people to pay benefits and source where they

would like to buy it.

2.4 CUSTOMER SATISFACTION

Customer satisfaction suffices the customer. Customer visualizes,

perceives and will have some expectations before making any purchase. If the

product meets customer’s expectations then he is satisfied. Customer will be

satisfied when the product meets the basic needs set and therefore utility of a

product is nothing but consumer’s estimation of product’s over all capacity to

satisfy his needs. Customer satisfaction is a function of perceived performances

and expectation.

The customer might experience post purchase dissonance by noticing

disquieting features of product or by hearing favourable things about other

product. If performance of product does not satisfy perceived expectations, the

customer is dissatisfied, where he develops dissonance.

Post purchase satisfaction

When the customer is satisfied or delighted he will be dazzled. If the

product matches the expectations of customer he is satisfied. The customer’s

satisfaction is a function of closeness between the buyer’s product expectation

(E) and products perceived performance (P)

6
2.5 POST PURCHASE ACTIONS

There is high probability of purchasing the product if the customer is

satisfied. Marketers should take keen interest in handling customer’s

dissatisfaction. Marketer’s job is to understand buyer’s behaviour and aim at

satisfying customers. The satisfied customers will have brand loyalty and strong

affinity towards the product, so there is less scope of switching to other brands.

Satisfaction can be used as gauge for measuring effectiveness of customer care

of the organization. This increases the customer loyalty.

2.6 CUSTOMERS BUYING DECISION PROCESS

Social factors, personal factors, and psychological factors influence

Customer’s buying decision process. The company should ignore competitions

and concentrate on customers one-on-one that will drive competition crazy. This

can be most potent competitive weapon. Customer satisfaction should be main

objective, goal and marketing tool for a company.

2.7 TOOLS FOR TRACKING AND MEASURING CUSTOMER

SATISFACTION

The alert companies set up systems to monitor the attitude of customers

by monitoring changing levels of customer satisfaction before they affect sales it

takes action. The main attitude tracking systems are:

1. Complaint & suggestions system

7
2. Customer panel

3. Customer surveys

4. Ghost shopping

5. Lost customer analysis

2.7.1.COMPLAINT AND SUGGESTIONS

A customer-oriented company records, analysis and responds to

complaints and tries to correct problems by new ideas and should welcome

complaints and try to correct problems by new ideas and should help customers.

Many hotels, restaurants and banks use this feedback method to track and

measure customer satisfaction. Complaint handling strengthens buyer-seller

relationship by building trust.

Fig 2.1 LIST flow chart

8
2.7.2 CUSTOMER PANELS

Companies should run panels of customers who have to be communicated

periodically. Panels should be representatives of the range of customer attitudes.

Panels would reveal kinds of people who responded to promotion.

2.7.3 CUSTOMER SURVEYS

It is conducted to learn how product has affected brand choice behaviour,

what they thought of it and it is direct measure to track satisfied customers.

Companies periodically send questionnaires or make telephonic calls to a random

sample to customers to evaluate satisfaction level on 5 point scale (very

dissatisfied, dissatisfied, neutral, satisfied, very satisfied) and ask about quality

of service and various other aspects. Management compare these ratings and can

arrive at customer satisfaction level, measurement of customers repurchase

intention or willingness to recommend the product to others are also judged.

4.7.4 GHOST SHOPPING

Customer oriented companies hire persons to pose as potential buyers to

report their findings on strong and weak points they experienced in buying

company’s and competitor’s product. The ghost shoppers even pose certain

problems to test whether the company’s sales personal handle the situation well.

9
2.7.5 RETENTION OF CUSTOMERS

Retaining a single customer is most important than attracting many new

customers. Company should reconfigure all planning processes towards

customers. Direct all marketing efforts towards meeting customer needs. Create

corporate strategy aimed at customer value. Company can make customers happy

by providing reliability, responsiveness, assurance, empathy and tangible

materials. The company should create an emotional bondage between themselves

and customers

2.8 INDUSTRIAL BACK GROUND OF THE STUDY

Since immemorial time man has been trying to make things which would

make life easier. Among these is the transportation for himself and the goods.

The invention of wheel revolutionized the concept of transportation. Initially

human beings and animals were used for drawing carts but quest for faster and

delivering large quantities in faster period resulted in constant improvement of

wheel driven carts. In 1985 Gattlib Palmer and Kalt Benz invented the first petrol

driven car. This was the beginning of the trend, which revolutionized the concept

of personal transport. But with the passage of time the need for a fuel efficient

light weight vehicle was felt. Thus resulted in the invention of Europe, a car on

two wheels.

10
2.9 GROWTH OF THE INDUSTRY

In India two wheelers have demonstrated the ever since they come to know

been used in the country. So the manufacturers are all set to woo the customers

with

the styles that surprise, efficiency above expectations, durability and services and

more reliable pricing. Since the 1980’s the market for personalized transport

experienced a strident growth in the country. From January 1994 the market

especially for two wheelers has so grown to meet the demand of the customers

of India. The production capacity has been consistently increased. Largely

speaking three major categories of two wheeler started coming, the Scooters, the

Motorcycles and Mopeds. The recent trend is for the scooter.

2.10 INDIAN AUTOMOBILE MARKET:

In India basically the people are composed of middle and lower income

people. For them economical and reasonable comfortable bike or scooter with

less maintenance was the priority. Honda noticed this and their efforts paid

dividends when Activa was launched. The two wheeler age revolutionized Indian

automobile market.

The customer’s attitudes too changed with preference for looks, low cost,

maintenance, fuel efficiency. Power of engine, availability of spare parts,

11
comfortable riding and good after sales service. Consumer’s long list of

preference was carefully kept in mind and a new era of market segmentation

began. The market now segregates high income and middle income from rich

class of customers. Bikes and scooterette for every one has become a motto for

automobile industry.

Rich and high-income group of customers usually goes for:

– Looks, Maintenance, Power

The middle and low-income people goes for:

– Fuel efficient, Power, Economical cost

2.11 INDUSTRY PROFILE

The Indian two wheelers industries can be broadly classified as scooters,

motorcycles and mopeds. The domestic two wheeler sales of 3.4 million in

financial year 2009-10. In the last six years, the domestic two wheeler industries

have seen structural changes. This can be seen from the change in composition

of two wheeler sales. Where the motor cycles have consistently gained market

share from scooter and moped segment to corner a share of 41% of total two

wheeler sales. This trend is expected to continue in the next two years till the four

stroke scooters make their presence felt in this segment. Moped sales in southern

region lead in three wheeler sales with a contribution of 42% and 35.8% of total

12
three wheeler sales respectively.

2.12 INDUSTRIAL BACKGROUND

Indian automobile industry is full of big names such as Maruti, Kawasaki,

Tata, TVS, Suzuki, Yamaha, Hero Honda, and many others have swept away the

automobile market with high quality 2 and 4 wheelers. When we shift our

attention to manufacturers of bikes in India such as Hero Honda, Yamaha, TVS-

Suzuki, Bullet and many others occupy pre-dominant positions in our eyes. These

have been gained big status to their entity with liberalization opening gates of

conservative Indian economy, many multinational companies are collaborating

with Indian companies to market share for their vehicles at international level.

13
 CHAPTER 3

COMPANY PROFILE

3.1 HONDA

Honda is the world's largest manufacturer of 2-wheelers. Its symbol, the

Wings, represents the company's unwavering dedication in achieving goals that

are unique and above all, conforming to international norms. These wings are

now in India as Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI), a wholly

owned subsidiary of Honda MotorCompany Ltd., Japan. These wings are here to

initiate a change and make a difference in the Indian 2-wheeler industry. Honda's

dream for India is to not only manufacture 2-wheelers of global quality, but also

meet and exceed the expectations of Indian customers with outstanding after sales

support.

3.2 ORIGIN OF THE ORGANIZATION

Honda Activa is the first scooter model of HMSI for the Indian market. It

has revitalized the Indian scooter market after its launch in the year 2000. Within

the 1st year of its launch it has been awarded the 'Scooter of the Year' by

Overdrive magazine and also the Reader’s Choice Award' for the best scooter by

Auto India Magazine. The Honda Activa has set a new standard for new era of

14
scooters in India. It has been developed exclusively for the Indian market after

closely examining the changing lifestyles, wants and needs of the consumers.

The Honda Activa has been designed to cater people who believe:

• The conventional Indian scooter is too big and difficult to handle

• The scooterette is too small and similar to mopeds

The Honda Activa is equipped with a number of new functions and

mechanisms, introduced for the first time in India. It is designed to offer greater
functionality, performance, economy, and ease of handling and maintenance to a
wide cross-section of the Indian society.

As responsible members of society and industry, Honda Motorcycle and

Scooters India Pvt. Ltd. manufacturer of two wheelers, recognize that wellbeing
of humans and conservation of earth's environment is important. By adopting
environmental management system, HMSI is moving towards realization of
Honda's green factory concept.

HMSI tries continually to monitor, improve and conserve the environment

in which we operate. HMSI is committed to achieve, environmental excellence
in all its industrial activities, in the following ways:

• Conserving environment through preventing pollution at its source of

generation and strengthening our existing pollution control system.

• Promoting conservation of resources such as energy, water, oil and grease and
other raw materials, by reusing, recycling and minimizing the waste generation.

• Complying with all applicable legal/regulatory requirements and strive to go

beyond wherever possible.

15
• Regular monitoring and reviewing of environmental objectives and targets.

• Increasing environment awareness and competence amongst our employees and

encourage vendors & dealers to adopt Execution Management System.

3.3 PRODUCT PROFILE

HONDA ACTIVA 6g

Technical Specifications

Engine:
Engine 4-stroke, single cylinder, air cooled,
OHC
Displacement 109cc
Maximum Power 5.73KW @ 8000 rpm
Maximum Torque 8.79NM @5500 rpm
Transmission V-matic
Ignition Self & Kick
Electricals:
Battery 12V, 5Ah
Headlamp LED
Chassis:
Frame High Rigidity Underbone Type
Dimension(l x b x h) 1761 x 710 x 1147mm
Wheel Base 1260mm
Seat Height 765mm
Ground Clearance 171mm
Suspension:
Front Telescopic fork tube

Rear Three step Spring loaded Hydraulic

Damper
Tyre Size:
Front 90/90-12
Rear 90/100-10 53 J
Brakes:
Front Drum, 130mm Diameter

16
 Rear Drum, 130mm Diameter
Fuel Tank Capacity:
Fuel Tank Capacity 5.3 Litres

Underseat Storage 18 Litres

Colours:

Strand silver metallic, Black, Laser red, Precious gold metallic, Azure blue

metallic

Features:

Aerodynamic Design: The Honda Activa has an aerodynamic body that helps

cool the engine through smoother airflow. It also helps to lower fuel consumption

by lowering air resistance.

Tuff up Tube: The Tyres of the Honda Activa have double layered tubes with

fluid in between. This seals the air leakage in case of a puncture to ensure that

the rider enjoys a hassle-free ride.

Under Seat Box: Neatly hidden beneath the seat of the Honda Activa is space

that can comfortably hold a helmet or any other thing you wish to put away.

CLIC: The ‘Convenient Lift-up Independent Cover’ enables one to easily lift-

up the Honda Activa’s body cover, like the bonnet of a car.This makes routine

maintenance easier and faster.

17
Multi-Reflector headlamp: Honda Activa has a powerful and very stylish

multi-reflector headlamp that increases road visibility to make night driving a

safe experience.

18
 CHAPTER 4

ANALYSIS AND INTERPRETATION OF DATA

4.1 GENDER

FIG 4.1 GENDER

Among the respondents,115 were male and 25 were female. Out of 140

respondents, 82.1% were male and 17.9% were female.

4.2 AGE

FIG 4.2 AGE

The above chart shows that 97% of respondents belong the age group 18-25. The

number of respondents in the age group 25 to 32 is 2 and the percentage is 1.4%.

19
2 respondents were in the age group 32 to 45 and their percentage is 1.4%.

4.3 Occupation

FIG 4.3 OCCUPATION

From the Pie Chart it is evident that 80.7% of the respondants are students and
15% are working professional.

4.4 NO PEOPLE TRAVELL AT A TIME

FIG 4.4 NO OF PEOPLE

From the Pie Chart it is evident that 66% people travel sometimes one and
sometimes two and 29.3% travel two people always.

20
4.5 NO. OF KILOMETERS TRAVELL PER WEEK

FIG 4.5 NO OF PEOPLE TRAVELL

From the pie chart it is evident that 36.4%of the respondants will travel 20-50km
per week and 23% used to travel less than 20 km

4.6 SATISFACTION LEVELS TOWARDS HANDELING

FIG 4.6 HANDELING

It is evident from the pie chart that 62.9% are feeling good about handeling.

21
4.7 SATISFACTION LEVEL ON COMFORT

FIG 4.7 COMFORT

It is evident from the pie chart that 52.1% claiming comfort level is good.

4.8 SATISFACTION LEVEL ON ROAD GRIP

FIG 4.8 ROAD GRIP

From the pie chart we can see that 58.6% claimed that it is having good road grip.

22
4.9 MIELAGE

FIG 4.9 MIELAGE

From the pie chart we can observe that 52.1% people gave feedback of good on
mileage

4.10 DESIGN

FIG 4.10 DESIGN

From the pie chart we can observe that 55% people gave feed back of good for
design

23
4.11 ENGINE PERFORMANCE

FIG 4.11 ENGINE PERFORMANCE

From the pie chart we can see that 60.7% people gave feedback of good for
engine performance

4.12 SPEED

FIG 4.12 SPEED

From the pie chart we can see that 61.4% people gave feed back of good for
speed

24
4.13 BRAKING

FIG 4.13 BRAKING

From the pie chart it is evident that 57.1% people are satisfied on braking

4.14 SUSPENSION

FIG 4.14 SUSPENSION

From the chart we can find that 58% said good suspension

25
4.15 PREFERENCE ON BRAKING

FIG 4.15 PREFERENCE OF BREAKS

From the pie chart we can see that around 40% of people preferring disc front
and drum rear

4.16 PREFERENCE ON CHARGING PORT

FIG4.16 PREFERENCE OF CHARGING PORT

From the chart we can see that most of the people are having a preference of
charging port.

26
4.17 SPEEDO METER

FIG 4.17 SPEEDOMETER

Form the chart we can see that many people are having intrested in digital
speedometer

4.18 COMPEPTITIVE FACTOR

FIG 4.18 COMPETITIVE FACTOR

From the table it is evident that 64% are claiming that honda is having good brand
image,57% are stating serviceability,35% are stating about price.

27
4.19 HOW THE PEOPLE COME TO KNOW ABOUT BRAND

FIG 4.19 KNOWING OF THE BRAND

From pie chart we can see that most of the people came to know about these
brand by mouth publicity

4.20 WILL YOU RECOMMEND THIS BRAND

Fig 4.20 recommendation of brand

From the pie we can see that most of the people are willing to recommend this
brand.

28
4.21 SUGGESTIONS AND FEED BACKS FORM COSTOMERS
It was evident from the study that most of the respondents are satisfied with their
honda activa. However some of the respondents were dissatisfied. Here are some
suggestions where the company should make improvements:
• Vibration issue at higher speeds.
• Add a hook under the seat
• Design is not good.
• Seat size is very small.
• The company should manage the service demand without causing
inconvenience to the consumers.
Rear suspension is so stiff, modern specifications were not available.

29
 CHAPTER 5

CONCLUSION

OVER ALL SUMMARY

 Among the respondents,115 were male and 25 were female. Out of 140
respondents, 82.1% were male and 17.9% were female.
 97% of respondents belong the age group 18-25. The number of
respondents in the age group 25 to 32 is 2 and the percentage is 1.4%. 2
respondents were in the age group 32 to 45 and their percentage is 1.4%.
 80.7% of the respondants are students and 15% are working professional.
 66% people travel sometimes one and sometimes two and 29.3% travel
two people always.
 36.4%of the respondents will travel 20-50km per week and 23% used to
travel less than 20 km.
 62.9% are feeling good about handling.
 52.1% claiming comfort level is good.
 58.6% claimed that it is having good road grip.
 52.1% people gave feedback of good on mileage
 55% people gave feedback of good for design
 60.7% people gave feedback of good for engine performance
 57.1% people are satisfied on braking
 Around 40% of people preferring disc front and drum rear
 64% are claiming that Honda is having good brand image,57% are stating
serviceability,35% are stating about price.
 Most of the people came to know about these brand by mouth publicity.

30
  Most of the people are having a preference of charging port.
 Most of the people are willing to recommend this brand.

FINDINGS OF THE STUDY

• Honda Activa 6g should improve on Design, Mileage and Road Grip.

• Majority of people are willing to have Front disc and Rear Drum Brake
System.
• Majority of People are having a need of the Charging Port and Digital
Speedo Meter.
• This Brand is Promoting Through Mouth Publicity by their Friends and
Relatives.
• People consider this brand because of its Low Maintenance, Looks and
ease of serviceability.

31