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    Asynchronous 1: Principle of Marketing

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    LEGASPI, Nefertiri Dominique N.
    The document discusses different theories of human motivation: 1. Maslow's hierarchy of needs which identifies social needs as a level in the hierarchy. 2. McClelland's theory of three main human motivators: need for achievement, affiliation, and power developed through culture and experiences. 3. Alderfer's ERG theory grouping core needs into existence, relatedness, and growth. It then provides assessment questions testing knowledge of the different motivation theories through a Venn diagram, multiple choice, and differentiating traditional marketing approaches.

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    Asynchronous 1: Principle of Marketing

    Uploaded by

    LEGASPI, Nefertiri Dominique N.
    21 views3 pages
    The document discusses different theories of human motivation: 1. Maslow's hierarchy of needs which identifies social needs as a level in the hierarchy. 2. McClelland's theory of three main human motivators: need for achievement, affiliation, and power developed through culture and experiences. 3. Alderfer's ERG theory grouping core needs into existence, relatedness, and growth. It then provides assessment questions testing knowledge of the different motivation theories through a Venn diagram, multiple choice, and differentiating traditional marketing approaches.

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    The document discusses different theories of human motivation: 1. Maslow's hierarchy of needs which identifies social needs as a level in the hierarchy. 2. McClelland's theory of three main human motivators: need for achievement, affiliation, and power developed through culture and experiences. 3. Alderfer's ERG theory grouping core needs into existence, relatedness, and growth. It then provides assessment questions testing knowledge of the different motivation theories through a Venn diagram, multiple choice, and differentiating traditional marketing approaches.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    21 views3 pages

    Asynchronous 1: Principle of Marketing

    Uploaded by

    LEGASPI, Nefertiri Dominique N.
    The document discusses different theories of human motivation: 1. Maslow's hierarchy of needs which identifies social needs as a level in the hierarchy. 2. McClelland's theory of three main human motivators: need for achievement, affiliation, and power developed through culture and experiences. 3. Alderfer's ERG theory grouping core needs into existence, relatedness, and growth. It then provides assessment questions testing knowledge of the different motivation theories through a Venn diagram, multiple choice, and differentiating traditional marketing approaches.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
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    Asynchronous 1: Principle of Marketing

    1. As the saying goes, “No man is an Island”. For your own reference, Is your Social need
    satisfied? What is your wants that satisfies your social need? What is your demand,
    considering your age and resources among others? Put a check in the corresponding box
    of your answer.

    Needs Wants Demands


    Social Needs (as derived
    from Maslow’s Hierarchy
    of Needs)

    Social Needs (as derived
    from Maslow’s Hierarchy
    of Needs)

    Social Needs (as derived


    from Maslow’s Hierarchy
    of Needs)

    Explain:
    In my own opinion, there are times that my social need is satisfied but then due to the
    restrictions cause of the pandemic, we are limited to do such things. At my age I am longing for
    accompany or friends. Having someone that you can personally interact with is important and has
    an impact to our lives. To create memories and bond together, it doesn’t need have so much friends
    but is to find those who will understand and listen to you can help to cope up with some things.
    They are the one who can somehow relate to you because there are instances that they’ve also
    experienced such thing. Where you can find comfort and safe space to release your thoughts and
    emotions.
    ASSESSMENT:

    Challenge your knowledge:


    A. Do a Venn diagram. Illustrate and indicate the similarities and differences
    between the need theories identified in the blanks. (Maslow, McClelland &
    Aldefer)

    McClelland's Human Motivation


    Theory states that every person has
    one of three main driving motivators:
    the needs for achievement, affiliation,
    for power. These motivation are not
    inherent; we develop them through our
    culture and life experiences

    Three tiers attempting to


    form a more practical
    theory

    Abraham Maslow presuppose


    Alderfer's Erg theory suggests
    that if you want to motivate a
    that there are three groups of
    person to action, you need to
    core needs: exstence (E),
    know which level in hierarch of
    relatedness (R), and growth
    priorities has already been
    (G).
    satisfied.
    B. MULTIPLE CHOICE
    Choose the letter of the correct answer who said the following statement.

    a. Chartered Institute of Marketing


    b. Philip Kotler
    c. Adam smith
    d. Abraham Maslow
    e. David McClelland
    f. Clayton Alderfer

    F. 1. Three needs existence, relatedness and growth as the sources of motivation that
    will lead to action.

    A. 2. Marketing is the management process responsible for identifying, anticipating


    and satisfying customer requirements profitably.

    D. 3. If you want to motivate a person to action, you need to know which level of
    hierarchy of priorities.

    C. DIFFERENTIATE THE TRADITIONAL APPROACHES TO MARKETING

    Production Concept Product Concept Selling Concept

    It is concentrated in While in product concept it In selling concept, it is to sell


    expanding distribution and is focused on product what is manufactured rather
    improving production improvement and innovation. than manufacture what the
    efficiency. The objective is market wants.
    to lower production costs
    resulting in lower prices.

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