BBA Syllabus

M.M.
Institute of Management
Maharishi Markandeshwar University
Mullana-Ambala
www.mmumullana.org
Students’ Handbook
BBA
Important Contact Numbers
Dr. Amit Mittal, Principal : 01731 - 304133
Principal Office : 01731 – 304240
Ms. Monika Gupta, Academic Coordinator : 01731 – 304245
Mr. Saranjeet Singh (Head CRC) : 01731 – 304243
Mr. Sandeep Narula, Programme Mentor : 9896113135
Dr. Roshan Lal, Anti-Ragging & Discipline : 9416328775

BBA Programme (Semester System)
The BBA programme is spread over six semesters (3 academic years), each of six months
duration. The details of course structure are as follows:
BBA Course Structure
Semester I Semester II
IM-101 Introduction to Business OB-201 Organisational Behaviour
(3 Credits) (3 Credits)
IBC-102 Introduction to Business Acct-202 Financial Accounting
(3 Credits) Communication (3 Credits)
IA-103 Introduction to Accounting Econs-203 Economic Principles and their
(3 Credits) (3 Credits) Application to Business
IQM-104 Introduction to Quantitative QM-204 Quantitative Methods for
(3 Credits) Methods (3 Credits) Business and Management
OP-101 Communication Skills
(2 Credits)
BBVV-1 Viva-Voce-I (2 Credits)
Semester III Semester IV
HRM-301 Human Resource SM- 401 Corporate Strategy and
(3 Credits) Management (3 Credits) Planning
MKT-302 Marketing Policy , Planning MO- 402 Managing in Organisations
(3 Credits) and Communication (3 Credits)
MIA-303 Management in Action CSBP- 403 International Business Case
(3 Credits) (3 Credits) Study
SA-304 Systems Analysis and (3 Credits) Elective – I
(3 Credits) Design
CMA-305 Managerial Accounting (3 Credits) Elective – II
(3 Credits)
BBVV-2 Viva-Voce-II (2 Credits)
BBST-500 Summer Training (6 Credits)
Semester V Semester VI
BBCP- 501 Business Law BBCP-602 Entrepreneurship
(3 Credits) (3 Credits) Development
BBCP- 502 Business Values and Ethics BBCP-603 Disaster Management
BBCP-503 E-Commerce BBCP-604 Project Management
BBCP- 504 Foreign Language (3 Credits) Elective – III
(3 Credits)
BBCP- 505 Research Methodology (3 Credits) Elective – IV
(3 Credits)
BBRP-601 Research Project with Viva (4 Credits)
Elective Courses
During fourth semester of the programme, all the students are required to opt for Two Courses
out of the Four Electives offered.
4th Semester
MM-404 Strategic Marketing Management
FM-405 Corporate Finance
HRMB-406 Strategic Human Resource Management for Business Organisation
MIR-407 Managing the Information Resource
During sixth semester of the programme, all the participants shall be required to opt for Two
Elective Courses, one from each of the four elective areas available; opting not more than one
from each area.
6th Semester
Marketing
BBMM- 605 Retail Marketing

BBMM- 606 Advertising Management
BBMM- 607 Marketing of Services
Finance
BBFM- 605 Banking Concepts and Principles

BBFM- 606 Portfolio and Securities Management
BBFM- 607 International Finance
Human Resource
BBHRM- 605 Personnel Management

BBHRM- 606 Compensation Management
BBHRM- 607 Industrial and Labour Legislation
International Business
BBIB- 605 Export-Import Procedures and Documentation

BBIB- 606 International Financial Management
BBIB- 607 International Marketing
Summer Training
After completion of fourth semester (second year) of the BBA programme, all participants are
required to undergo summer training for a period of 6-8 weeks in an industrial or service
organization and take up a project study. Each participant shall be required to submit a
project report to the Institute regarding the work undertaken during this period, on the
commencement of the fifth semester.
.
Syllabus:
BBA
First Semester
IM-101: Introduction to Business
Objective: The objective of this course is to develop an understanding of the basic concepts of business and
various functional areas of management.
Course Contents:
1. Nature and purpose of business - needs of different stakeholders; inputs required;

accountability.
2. Structure and classification of business - forms of legal structure; the private and public
sector
3. Objectives that exist in a business and different stakeholder perspectives – corporate
aims, corporate objectives and corporate strategy
4. The external environment; interest rates, exchange rates, inflation, unemployment, the
business cycle, government legislation, technology; PEST; other influences on business
activity
5. Factors that influence the scale of production, the location of production and types of
production process; job, batch, flow, lean and cell; economies and diseconomies of scale
6. Means of achieving control over quality and stock levels in production - approaches
to achieving quality; self checking versus inspection, TQM, benchmarking, continuous
improvement (kaizen); costs and benefits of holding stock; JIT system of stock
management
7. The marketing process-identifying, targeting and satisfying customers; marketing strategy
in terms of company objectives, available resources and market possibilities; various
methods of market research
8. Understand and explain marketing strategy and marketing planning - the marketing
mix (4 Ps); the product life cycle; niche market, mass market, USP
9. The main accounting terms and statements - fixed costs, variable costs, revenue, profit,
break-even, working capital; budgets and cash flow forecasts; final accounts; balance sheet
and profit and loss statement; gearing, current ratio and Return on Capital Employed
(ROCE) in relation to risk, liquidity and profitability
10. Sources of finance
11. Human resource planning - workforce planning in action; recruitment, selection, induction
and training; equation for labour turnover
12.Motivation: principal theories - Taylor, Mayo, Maslow and Herzberg; benefits of
motivation in practice; job enrichment, job enlargement, empowerment, team working;
Financial incentives - means of remuneration; piecework, time-based wage, salary,
commission, profit sharing, share ownership, fringe benefits
Recommended Readings:
Needham David, Dransfield Robert – Business Studies, McGraw Hill Book Co.
Marcouse I, Martin B, Surridge M, Wall N – Business Studies (2003), Hodder and Stoughton
Barrat M, Mottershead A – Business Studies: Student’s Book (2000), Longman
Singh S K - Fundamentals of Management, Bharat Publications
Gitman Lawrence J., McDaniel Carl – The World of Business, South – Western College Pub.
Ivancevich John M., Skinner Steven J. - Business for the 21st Century, Irwin
Bittel Lester R. Bittel, Burke Ronald S., LaForge R. Lawrence – Business in Action – An
Introduction to Business, McGraw Hill Book Co.
Sherlekar S A, Sherlekar V S - Principles of Business of Management, Himalaya Pub. House
Prasad L M - Principles of Business of Management, Sultan Chand & Sons
IBC-102: Introduction to Business Communication
Objective: The objective of this course is to develop effective business communication skills among the students.
Course Contents:
1. Principles which govern the transmission of information in business: Purpose of

communication, mediums of communication, effects of business relationships on
communication.
2. Composing written communication: business letters, Letters of appreciation or complaint,
applying for a job, Prepare reports, memos, notices, simple advertisements, curriculum vitae.
3. Oral communication: Use of telephone, face to face communication, how to give a talk or
speech.
4. Non-verbal communication
5. Barriers to effective communication & how to overcome them.
6. Writing simple business documents
7. Role of computers & related technology in modern business communication
8. Office organizational skills
9. Formal and informal communications structures in business contexts: Vertical,
horizontal, diagonal, grapevine, communication cycle, communication models
10. Common business and communications terms.
Lesikar, Pettit, Flately -Lesikar’s Basic Business Communication, Tata McGraw Hill
Andal N.-Communication Theories & Models, Himalaya Publishing
Murphy, Herbert, Jane Thomas - Effective Business Communication, Tata Mcgraw Hill
Bovee, Thill, Schatzman- Business Communication Today, Prentice Hall; 7 edition (June 14, 2002)
Parag Diwan - Business Communication Excel Books, 2002
Asha Kaul- Business Communication- Prentice-Hall of India, 2004
Reddy, Appannaiah, Naga Raj, Raja Rao -Essentials of Business Communication- Himalaya
Publishing House
Urmila Rai, S M Rai -Business Communciation , Himalaya Publishing House
IA-103: Introduction to Accounting
Objectives: The objective of this course is to provide a theoretical framework as well as business applications of
various accounting methods in management
Course Contents:
1. Nature & scope of accounting: Purpose of financial & management accounting; users of
financial information; Differences b/w a sole trader, a partnership & a limited company;
Accounting concepts, principles, standards, Statements of Standard Accounting Practice &
Financial Reporting Standards.
2. Double entry bookkeeping principles & adjustments: Bookkeeping
entries & adjustments; Cash book; Control accounts & suspense accounts including
adjustments; Trial balance & adjustments in the books of a business.
3. Final accounts including adjustments for a sole trader, a partnership & a limited
company.
4. Cash flow statement
5. Financial ratio analysis
6. Nature, purpose & objectives of cost & management accounting; Understanding of direct
& indirect cost, overhead cost, fixed & variable cost; Calculation of different elements of cost
7. Material cost & Labour cost: Methods of stock valuation FIFO, LIFO, AVCO; Calculation
of labour costs given a range of figures on wage &payroll rates & labour hours
8. Concepts & principles of break even point & break even analysis & calculation of break
even point
9. Budget; Budgeting & Budgetary control: Purposes & benefits, different time scales for
budgets; Steps in the preparation of a budget; Types of budgets; Preparing a budget from
given figures; Concepts & principles of budgeting; Essential factors behind budgetary controlS
Wood F, Sangster A – Business Accounting 1 (2005), Pearson Higher Education

Maheshwari S.N., Maheshwari S.K. - Introduction to Accountancy,Vikas Publication House Pvt. Ltd.
Banerjee Ashok -Financial Accounting, Excel Books
Pandey I.M. -Management Accounting, Vikas Publishing House
Gupta Shashi K., Sharma R.K. -Management Accounting &Business finance, Kalyani Publishers
Khan M.Y. , Jain P.K. -Cost Accounting,TATA Mc Graw Hill
Dhir A.K. , Mrs. Kanwaldeep-Accountancy, Sharma Publications
Sikka Dr. T.R. -Cost Accounting, Sharma Publications
Jain, Narang-Corporate Financial Accounting, Kalyani Publishers
IQM-104: Introduction to Quantitative Methods
Objective: Students will be expected to be able to define relevant terms, discuss the importance of statistical and
mathematical concepts in business decision-making and to interpret all results.
Course Contents:
1.Rules of numeracy: Four rules to whole numbers, fractions and decimals. Numbers in
standard form. Multiply and divide negative numbers
2. Calculations: Ratios, Proportions and Percentages; simple financial transactions involving
purchases, wages, taxation, discount simple and compound interest. Depreciation using
straight line and reducing balance method. Convert foreign currency. Using a scientific
calculator including roots and powers; logarithms and exponential values. Sequence of
operations and use of brackets. Interpret, transpose and evaluate formulae rounding of
numbers, significant figures
3. Algebraic methods: Linear and simultaneous equations. Quadratic equations using
factorization and formulae. Equations using roots or logarithms equation of a straight line
through two points and with given one point and its gradient. The gradient and intercepts on
the x or y axes for a straight line
4. Graphs, charts and diagrams: Charts and diagrams derived from tabular data: e.g. bar
charts, pie charts, scatter diagrams. Graphical construction including axes, choice of scale and
zero. Mathematical graphs for simple linear, quadratic, exponential and logarithmic equations.
Points of importance on graphs e.g. maximum, minimum
5. Statistical methods: Qualitative and quantitative data. Continuous and Discrete and
random variables. Histograms; stem and leaf diagrams, cumulative frequency curve Sigma
notation for summation. Measures of location; mean, median and mode. Measure of
dispersion; standard deviation. Measure of skewness.
6. Laws of probability: Likely, equally likely or subjective outcomes. Probability for
complementary, mutually exclusive, independent and conditional events. Probability using a
sample space, two way table or tree diagram. Expected values of a variable. Normal
distribution, Area under the standard normal curve.
Swift L., Piff S., Quantitative Methods for Business Management and Finance, Pelgrave McMillan
Curwin J, Slater R, Quantitative Methods for Business Decisions (2001), Thomson Learning
Ernest F.Haeussler, Jr., Richard S. Paul, Introductory Mathematical analysis. Prentice Hall
Michael A. Gallo,-Fundamentals of Mathematical Analysis, Pearson education,
Robert D. Mason,Douglas A. Lind, William G. Marchal, Statistical Techniques in Business and
Economics,Tata Mc Graw hill publications ltd.
Larry J. Goldstein, David I. Schneider, Martha j. Siegal, Finite Mathematics and its applications,
Prentice Hall
Anderson, Swenney and Williams, Statistics for Business and Economics, Cengage Learning
Canavos/ Miller, An Introduction to Modern Business Statistics, Duxbury press.
Prem S. Mann, , Introductory Statistics,.(PJ) John Wiley & Sons Inc, 2001
Syllabus:
BBA
Second Semester
OB-201: Organisational Behaviour
Objective: This paper will help the students to develop a better work-related understanding about themselves
and other people. It can also help expand the students‟ potential for career success in the dynamic, shifting,
complex, and challenging new workplaces of today and tomorrow.
Course Contents:
1. Organisational Behaviour - nature, meaning, importance; concept, contribution of Mayo,

the Human Relations School and Behavioural School;
organizational culture-characteristics, types; ways.
2. Individual’s contribution, factors affecting behaviour; analysing performance by
recognizing (a) Personality approaches, difficulties, measure, importance and (b)
Perception – process, principles, importance, problems, distortions.
3. Individuals within the organisation - Goals, expectations, roles of within organizations;
Attitude - significance, formation, functions, measurement; attitude change, impact of
behavioural issues; Learning process - internal and external factors;
Stress – nature, causes, links with personality.
4. Motivation – nature, meaning, definition, early developments, content and process theories
including expectancy; Individual behaviour - „need theories‟ (Maslow, McClelland, Alderfer),
motivation and hygiene (Hertzberg).
5. Groups – nature, significance, types; Group development – process, impact on individual
behaviour; workgroups (e.g. norms, cohesion, conformity) – characteristics, task,
maintenance functions; Team spirit – nature, characteristics, skills required.
6. Leadership – nature, definition, types, difference between leadership and management;
exercise of power and authority; leadership theories, variables affecting leadership
effectiveness.
7. Conflicts – nature, types; causes, effects; role of manager, implications;
conflict resolution – strategies, situations, structures and procedures.
8. Communication – nature, scope; communication process; verbal and non-verbal
behaviour;
Group communication (networks) – meaning, importance, alternative patterns; Barriers;
formal and informal communication systems and techniques for improvement.
Mullins L, Management and Organisational Behaviour (2008), Pearson Education
Luthans, Fred; Organizational Behaviour, Tata McGraw Hill, New Delhi, 2003.
Stephen P., Robbins; Organizational Behaviour; “Prentice Hall of India Pvt. Ltd.”, New Delhi, 2003.
Griffin, R.W. and Moorhead, G., Organizational Behaviour, Houghton Mifflin Co..
Hersey, Blanchard & Johnson, Management of Organisation Behaviour, N.Delhi.
Davis, K, “Organization Behavior-Human Behaviour at Work”, Tata McGraw Hill, New Delhi.
Prasad, L.M.; Organizational Behaviour, Sultan Chand & Sons, 2003.
Schermerhorn, Hunt, and Osborn, “Organization Behavior”, 7th Ed. John Wiley and Sons.
Uma Sekran, “Organizational Behavior Text and Cases”, Tata McGraw Hill, New Delhi.
Shukla, “Organization Theory and Practice In India”, Prentice Hall of India, New Delhi.
Khanka, S.S.; Organizational Behaviour, Sultan Chand and Sons, New Delhi
Joseph, Weiss; Organization Behaviour and Change, Vikas Publishing house
Acct-202: Financial Accounting
Objective: The objective of this course is to provide a theoretical framework as well as
business applications of various accounting methods in management.
Course Contents:
1. Framework of Financial Accounting: Scope and objectives of financial accounting, main

users of accounting information, accounting concepts, distinction between capital and revenue,
role and scope of auditing in business both external and internal auditing
2. Financial statements of Limited Companies: External publication of companies financial

statements, the elements that make up the external financial reports, prepare income
statements, balance sheets, cash flows statement and statement of retained earnings for
limited companies as per Indian Companies Act,1956.
3. Ratio Analysis: Merits and limitations, Liquidity ratios, Efficiency ratios, Profitability ratios,
Capital structure ratios
4. Accounting treatment of Long Term Funds: Various types of shares and loans, issue and
redemption of equity shares and debentures, balance sheets after the issue and redemption of
shares
5. Cost of Finance: cost of equity, cost of preference shares, cost of debt capital, weighted
average cost of capital
6. Discuss the Various Sources of Finance: Difference between short-term, medium-term

and long-term sources of finance, working capital management-concepts of working capital.
Determinants, Approaches of financing working capital; appraise the financing needs of a
given organization
Banerjee Ashok -Financial Accounting, Excel Books

Gupta Shashi K., Sharma R.K. -Management Accounting & Business Finance, Kalyani Publishers
Dhir A.K. , Mrs. Kanwaldeep-Accountancy, Sharma Publications
Jain, Narang-Corporate Financial Accounting, Kalyani Publishers
Gupta R.L.-Advanced Accountancy, Sultan Chand & sons
Econs-203: Economic Principles and Their Applications to Business
Objective: This Course is meant to acquaint the students with the principles of Business Economics as are
applicable in business.
Course Contents:
1. The problem of scarcity, the concept of opportunity cost, the difference between
macroeconomics and microeconomics and the difference between normative and positive
economics
2. The concept of utility, individual demand and market demand. The concept of elasticity.
3. The theory of costs
4. Market Equilibrium- Demand & supply analysis, difference between private & social costs,
effects of various types of govt. intervention on market outcomes.
5. Profit- maximizing outcomes under monopoly & perfect competition in short run & long run.
Effects of changes in govt. policy upon these markets.
6. Kinked demand curve model of oligopoly & model of monopolistic competition. Idea of
collusion.
7. National Income as a measure of societal well being and various methods of
measurement.
8. Determination of the equilibrium levels of national income using the Keynesian
macroeconomic model in a closed & open economy & its use in businesses.
9. Monetary policy in a closed & open economy.
10. Macroeconomic policy
11. Advantages & disadvantages of free trade- principles of absolute & comparative
advantage.
12. Determination of exchange rates & evaluation of the relative merits of fixed & floating
exchange rate regimes.
Koutsoyiannis A, Modern Micro-economics, Macmillan Press Ltd., New Delhi.

Mithani DM, Managerial Economics, Himalaya Publishing House, New Delhi.
Chaturvedi DD, Business Economics (Text & Cases), Galgotia Publications, New Delhi.
Ahuja H.L. Business Economics, S. Chand & Sons, New Delhi.
Dingra I.C. Business Economics, Sultan Chand & Sons, New Delhi.
Mote V.L., Paul Samuel, Gupta G.S. Managerial Economics, Tata McGraw Hill Publication
Trivedi M.L., Managerial Economics, Tata McGraw Hill Publication
Peterson, Lewis, Managerial Economics, Prentice Hall of India, N. Delhi.
Salvatore, Managerial Economics in Global Economy, Thomson learning, Bombay.
E.F. Brigham and J.L. Pappas, Managerial Economics, Dryden Press, Illinois.
(Students are expected to read daily economic and business papers and business publications.
Topical economic and business issues will form an integral part of the course and class discussions.)
QM-204: Quantitative Methods for Business and Management
Objective: Students will be expected to be able to define relevant terms, discuss the importance of statistical and
mathematical concepts in business decision-making and to interpret all results.
Course Contents:
 Different types of data and data collection processes: Main sources and types of
data, Sampling methods, questionnaire design and Concept of sampling error
 Presentation of data and summary statistics: Tables and charts including frequency
and cumulative frequency distributions and their graphical representations. Measures of
central tendency, Measures of dispersion and Determination of the shape of frequency
distribution
 Index Numbers- Computation of Unweighted and Weighted index numbers
 Concepts of probability and probability distributions: Introduction to the concept of

probability. Uses of binomial and Poisson distributions. Central limit theorem, Normal
distribution and its application in Business and Economics
 Correlation and regression analysis : Scatter diagrams, Pearson‟s coefficient of

correlation and Spearman‟s „rank‟ correlation coefficient , difference between correlation
and causality. The „least squares‟ regression line. Estimated regression equation
 The normal and t distributions, hypothesis testing and chi-squared tests:

Hypothesis tests of a single mean, a single proportion, the difference between two
means and the difference between two proportions. Chi-squared tests of goodness-of-
fit, variance and independence.
Anderson, Swenney and Williams, Statistics for Business and Economics, Cengage Learning
Canavos/Miller, An Introduction to Modern Business Statistics , Duxbury press.
Prem S. Mann, John Wiley & Sons, Introductory Statistics. Wiley Publishers
S.P. Gupta, Statistical Methods, Sultan Chand, New Delhi
R. P. Hooda, Statistics for Business and Economics, McMiller, India
R.S Bhardwaj ,Maths for Business and Economics ,Excel
Syllabus:
BBA
Third Semester
HRM-301: Human Resource Management
Objective: To develop an understanding of the basic concepts of human resource and various
functional areas of HR.
1 Introduction to HRM: Meaning, Nature , Features, Function, Theories of HRM, Role of the
HR professional and line manager ,the Psychological Contract, The Impact of Organizational
Culture on HRM, The Impact on HRM of the Unpredictable Global Environment.
2 Ethical Issues and Dilemmas Of HRM, Ethics – Competing and Contradictory Theories;
Ethics Applied to Management, Ethics at Organizational Level – Corporate Social
Responsibility,
3 Human Resource Planning (HRP)
The Purposes and Importance of Human Resource Planning, The Processes of Human
Resource Planning, Redesigning the Organization, External Lab our market, HRP and
Horizontal Integration, HRP in Today‟s Unpredictable Global Environment.
4 Recruitment and Selection: The Recruitment and Selection Process, Defining the
Vacancy, Selection Procedures, Employee Induction
5 Performance Management – An Overview: What is Performance Management, High
Performance Working, The Contrasting Objectives of the Employer and the Employee Reward
and Motivation, Need Theories of Motivation, Process Theories of Motivation, Excellence
Theory and Motivation
6 Job Design Definitions of Job Design, Empowerment, Centralisation and Decentralisation,
Elements of Good Job Design, Delegating and Monitoring Work, Flexible Working
7 Performance Appraisal: What is Appraisal? Appraisal in the Context of Performance
Management, Different Approaches to Appraisal, Typical Processes of Appraisal, Personal
Objective Setting, Managers Need to Have Appraisal Skills, Self-appraisal, Continuous
Appraisal
8 Learning and Development: Learning, Training, Development or Education? Value of
Learning Identifying Learning Needs, Theories about Learning, Ways of Delivering Learning,
Aligning the Individual‟s Needs to Those of the Organisation
9 Talent Management The Importance of Career Development, The Individual‟s Contribution
to Career Development, The Employer‟s Contribution to Career Development, Self-
Assessment and Keeping Aware of Career, Opportunities Continuing Professional
Development
10 Employee Reward: The Elements of Reward, Financial Reward, Non-Pay Reward,
Flexible Benefits
11 Discipline and Grievance, Disciplinary Procedures, Grievance Procedures Disciplinary
Penalties, Appeals Processes, The Right to be Accompanied Redundancy
12 Employee Communication: Involvement and Engagement Communication in
Organisations, The Communication Process, Methods of Communication, Effective
Communication Negotiation
13 Health, Safety and Welfare: Tensions Between the Legal, Ethical and Business, The Size
of the Challenge, The H&S Responsibilities of the Employer Stress, Occupational Health,
Working Hours.
1. Aswathappa K,Human Resources and Personnel Management, Tata McGraw Hill
2. Rao,VSP, HRM Text and Cases, Excel Books
3. De Cenzo, Human Resources Management, New York John Wiley
4. Gary Desseler, Human Resources Management,Pearson Education
MKT-302 : Marketing Policy, Planning & Communication
Objective: The objective of this course is to develop an understanding of the basic concepts of marketing and
various functional areas of marketing.
Course Contents:
1. Marketing Concept & its Orientation – Development of Marketing thought; Creative &
Entrepreneurial Nature of Marketing; Nature, Role & Value of Modern Marketing.
2. Marketing Mix, Pricing Policy & New Product development – Nature of Mix Elements;
Marketing Communication Policies; Formulation of Pricing Policies; Distribution Policies;
New Product Development Process.
3. Marketing Decision Making & Marketing Information System – Techniques & Tools of
Market Analysis; Marketing Strategies & Plans; Marketing Planning Process; Role of
Marketing Information System; Methods of control; Use of Quantitative & Qualitative
Measures of Performance.
4. Market, Marketing Research & Marketing Environment – Understanding Market;
Marketing Research Methodology & its Process; Sources of Secondary Data; Methods of
Collecting Primary Data; Environment Factors affecting Marketing Decisions, Environment
Scanning, External Marketing Audit.
5. Consumer & Organizational Buyer Behaviour - Types of Consumer Buying Behaviour &
Organisations; Factors affecting Buying Decision Process & Consumer Behaviour; DMU
(Decision Making Unit); Buying Centre; Relationship Marketing.
6. Segmentation, Targeting & Positioning for Products & Services – Issues Involved;
Segmentation Tools, Bases & Techniques; Positioning Strategies; Undifferentiated,
Concentrated & Differentiated Marketing Policies.
7. Internet related Technologies & Computer-Based Technologies – World Wide Web; e-
commerce; e-marketing; Internet; Database Marketing; Data Mining; Data Fusion; Use of
Computer-Based Technologies in Customer Relationship Management
8. Service Marketing & its relation to Internet Based Technologies – Nature of Services;
Difference between Service & Product Marketing; Nature & Importance of Service
Marketing; GAPS Model; Service Quality Frameworks & other appropriate analysis to
Service Marketing Problems.
David L. Kurtz & Louis E. Boone – Principles of Marketing, 12th Edition, Thomson Publishing
Mc Carthy & Perreault – Essentials of marketing, 6th Edition, IRWIN, Australia
Philip Kotler – Marketing Management, 12th Edition, Dorling Kindersley (India) Pvt. Ltd.
Jobber D – Principles & Practice of Marketing (2003), Mc Graw-Hill
Lancaster G, Reynolds P – Marketing (2001), Butterworth-Heinemann
V.S. Ramaswamy – Marketing Management, 2nd Edition, Mac Millian India Ltd.
Lamb, Hair, Mc Daniel – Essentials of Marketing, South – Western College Publishing, International
Thomson Publishing Company.
S.A.Sherelakar – Marketing Management, 1st Edition, Himalaya Publishing House, New Delhi.
T.N. Chhabra & S.K. Grover – Marketing Management, 4th Edition, Dhanpat Rai & Co. (Pvt.) Ltd.
Mukesh Dhunna – Marketing Management: Text & Cases, 1st Edition – Wisdom Publications, New
Delhi.
Rajan Saxena – Marketing Management, 3rd Edition, Tata Mc Graw Hill Publishing Co. Ltd. New Delhi.
MIA-303: MANAGEMENT IN ACTION
Objective: The objective of this course is to develop an understanding of the various concepts of management
Course Contents:
1 Understand, evaluate and apply, within a business context, key theories and concepts
covered in the units:
1.1 Financial Accounting
1.2 Human Resource Management
1.3 Economic Principles and Their Application to Business
1.4 Marketing Policy Planning and Communication
1.5 Organizational Behaviour
1.6 Quantitative Methods for Business and Management
2 Understand the nature, role and significance of management activities in a range of
organizations
2.1 Demonstrate the transferable skills of critical thinking, analysis, synthesis , problem
solving, decision making and quantitative aspects
2.2 Apply business-specific tools of analysis, decision making and evaluation to a wide range
of scenarios and problems and use them to devise and sustain arguments
2.3 Find solutions to problems and issues that might be encountered in the contemporary
professional and business world
3 Identify and explain the structure and content of meetings and interviews
3.1 Identify different types of meetings and interviews
3.2 Explain the formal structures, procedures and documentation needed for successful
meetings and interviews
4 Explain and employ the various types of written communication used in business and
organizational contexts
4.1 Demonstrate the ability to use the complete range of written communications including
electronic mail messages, letters, briefs, direct mail messages, reports and press releases
5 Discuss and describe the use of visual aids to enhance oral communication
5.1 Examine the purpose of presentations
5.2 Explain how to deliver effective oral communications and discuss the factors that need to
be taken into consideration
5.3 Describe how to choose and use visual aids and explain the value of using visual
communications for business
5.4 Find solutions to various scenarios regarding the role and benefit of various types of
graphics
6 Demonstrate an understanding of information technology used for business
communication
6.1 Explain the benefit of promoting the use of IT in business, including telecommuting, work
group commuting, videoconferencing, commercial services and e-business
Stephen P., Robbins; Organizational Behaviour; “Prentice Hall of India Pvt. Ltd.”, New Delhi, 2003.
Philip Kotler – Marketing Management, 12th Edition, Dorling Kindersley (India) Pvt. Ltd.
Rao V.S.P–HRM Text & Cases, Excel Books
Anderson, Swenney and Williams, Stastistics for business and economics., Cengage Learning
Maheshwari S.N., Maheshwari S.K. - Introduction to Accountancy, Vikas Publication House
SA-304: Systems Analysis and Design
Objective: The objective of this course is to make students understand procedure for developing any new
system or changing existing system within an organization.
Course Contents:
1) INTRODUCTION TO INFORMATION SYSTEM: Data, information and system,
types of information and information systems, need of information systems, System
theory, Objectives of a System.
2) SAD METHODOLOGY: System development life cycle (SDLC), Advantages and

disadvantages of SDLC, Water fall model of SDLC
3) SYSTEM ANALYSIS: Introduction to System analysis, Systems Investigation, The

Feasibility or Initial Study, Requirements Specification, cost-benefit analysis.
4) SYSTEM DESIGN: System Design Stages, System Design Specification, Design

Considerations, Human-Computer Interface.
5) STRUCTURED ANALYSIS AND DESIGN METHODOLOGY: Stages in SSADM,

benefits and limitations of employing SSADM.
6) STRUCTURED SYSTEM ANALYSIS AND DESIGN TOOLS: DFD‟s, Data

Modeling, data dictionary and minor case study.
7) ADVANCED ANALYSIS AND DESIGN METHODS: Hard and Soft Systems,

Compare and contrast SSM, SSADM, OOAD, UPLC, Rapid Application
Development (RAD), Joint Application Development (JAD), CASE tools.
8) STANDARDS IN SAD: Role and scope of standards in SAD, Components for

documentation, System documentation.
9) SYSTEM IMPLEMENTATION: A comparative analysis of project monitoring and

controlling techniques/strategies, degree of project success.
10) SYSTEM SECURITY AND SUPPORT: Procedure and precautions for system
security, support and maintenance.
1) Avison D E, Fitzgerald G, Information Systems Development , McGraw-Hill Education,
2002 ISBN: 0077096266
2) Yeates D, Cadle J, Wakefield T, “Systems Analysis and Design”,Pearson Higher Education,
2003 ISBN: 0273655361
3) Valacich, George, “Hoffer, Essentials of System analysis and Design”, Prantice Hall
publications
4) Elias M. Awad, “System Analysis and design”, Galgotia publication, 2nd Edition.
5) Er. V.K. Jain, “System Analysis and Design”, dreamtech Press, 2008.
6) Joseph S. Valacich, ”Essentials of System Analysis and design”, Prentice Hall
Publications,2001.
CMA-305: Managerial Accounting
Objective- The objective of this course is to provide theoretical framework as well as business applications of
various accounting methods in management
Course Contents:
1. Control System for Materials, Labour and Overheads – Nature of costs, behavioural
aspects of costs, types of cost centre and cost units, problems and costs associated
with labour turnover, Methods of allocation and apportionment of overheads, pricing of
material and impact upon profits of different method available.
2. Cost Classification And Effect of Volume on Costs – Cost volume profit analysis,
assumptions, validity of the assumptions, on which such analysis is based.
3. Marginal and Absorption Costing – Marginal and absorption costing profit
statements, differences in profits between these two statements
4. Cost analysis for short-term decision making – Contribution theory, limiting factors
and their use in profit maximization, sunk costs, opportunity costs, differential costs,
relevant costs and incremental costs and their influence on short-term decisions,
qualitative aspects of short-term decision making.
5. Budgetary Control - Objectives and benefits of budgets and budgetary control,
construction of budgets for planning and control purposes, management of budgets.
6. Standard Costing and Variance Analysis – Significance and inter- relationship of
different types of variances, causes of both cost and sales variances, value of
investigation of variances, difference between fixed and variable cost variances, types
of standards and their suitability, control ratios and their relationship to variances
7. Working Capital Management – Operating cycle, funding and control of each of the
elements of working capital, problems and costs associated with having too much or too
little of each element, solvency ratios, use of economic material order quantity to control
working capital
8. Capital investment project appraisal – Time value of money, financial and non-
financial factors involved in investment decisions, calculation of accounting rate of
return , payback , net present value, internal rate of return, strengths and weaknesses
of different methods
9. Performance Measurement – Explain the use of ratios and non-financial indicators in
the analysis of company and departmental performance in both manufacturing and
service industries
10. Job, Process and Contract costing – Characteristics of process costing, normal and
abnormal losses and their treatment within the accounts, Difference between joint
products and by-products, methods of apportioning joint costs, cost and selling price of
a product or service, activity based costing methods
11. Information Management – Shortcomings of financial accounts as a management
control tool, essential requirements of a management accounting system, value of
information, information requirements of operational, strategic and tactical management
and the role of management accounting system in supplying such information,
importance of internal control systems.
Bhattacharya, S. K. And Dearden, J.– Accounting for Management Vani Educational Books, 1984
Anthony & Reece – Accounting Principles R.D. Irwin, 1983
Horngren, C. T., Foster, G. And Datar, S. M.– Management Accounting Elsevier Books
Tulsian, P. C.– Financial Accounting, Pearson Education
C. Mohan Juneja, Rajesh Bagga – Accounting for Management Kalyani Books
Don R. Hansen, Maryanne M. Mowen – Management Accounting South-Western College Publishing,
2000
Syllabus:
BBA
Fourth Semester
SM- 401: Corporate Strategy and Planning
Objective- The objective of this course is to provide theoretical framework as well as business applications of
various strategies used by the corporates.
Course Contents:
1. Introduction to corporate strategic planning: nature, scope and need, process.
Systematic corporate strategic planning: Growth, advantages and limitations, different models,
levels of strategy
2. Techniques of analysis for corporate strategic planning: scope, importance and uses.
Strategic Fit and SWOT, Environmental analysis –External and Internal; The PESTEL, Market
and Customer analysis, Competitor analysis, Portfolio analysis
3. Identify, consider and assess strategic options and decisions: Objective-process of

objective setting and Gap analysis, goal, mission, vision, strategic intent statement, and
„strategic stubbornness‟ and „strategic drift‟. Strategies for- competitive advantage, growth:
directions and methods, mature and declining markets, different market positions
4. Evaluate and decide between strategic options: Use of ideas and concepts related to the
decision making process, frameworks, concepts and criteria for evaluating and selecting
strategies. Identification of techniques of strategy appraisal and decision making- decision
trees and the PIMS database
5. Implementing, measuring and controlling strategies for corporate strategic

performance: „Strategic architecture‟, links between corporate strategies and organizational
structure, Strategic Business Units, resource allocation and budgeting. Assessment of -
human resource, planning and managing change, techniques available for measuring and
controlling corporate strategic performance
role and importance of management information and decision support systems in evaluation
and control
6. Contemporary issues and future challenges affecting corporate strategic planning:

global influences and aspects of corporate strategic planning in innovative and entrepreneurial
organizations, social and ethical issues, corporate governance and stakeholder concepts of
business
Johnson G, Scholes, Exploring Corporate Strategy, Pearson Higher Education,
Haberberg A, Rieple A, The strategic management of Organizations, Oxford University Press
P.Subba Rao, Business Policy& Strategic Management, Himalaya Books
V S P Rao, Strategic Management, Excel Books, 2003
David ,Strategic Management: Concept& cases, Pearson Education
Gupta, Gollakota & Srinivasan: Business policy & Strategic Management: Concepts& Applications,
PHI Learning Pvt. Ltd.
Kazmi Azhar: Strategic Management & Business policy, TATA Mc-Graw Hill
MO - 402 : Managing in Organizations
Objective- The objective of this course is to make the students understand the key factors of organisational
change and development.
Course Contents:
1. Understand the key factors in designing an organization: Identification of factors and their
effect in designing of an organization, various organizational structure, centralization and
decentralization, metaphors(organic, machine-like, organizations as systems etc) and difference
between the terms „structure‟ and „process‟ in an organizational context
2. Reasons of adopting organization their current form to provide effectiveness in light

of external/internal pressures: Identification and assessment of business environment;
Competitive environment, the role of technology in achieving short and long term goals
3. Evaluation and effectiveness of relevant management and organizational theory:

Identify and explain appropriate management and organizational theory to assist in achieving
operational or functional aims, and their application
4. Appreciate organizational performance and the links with performance management

of staff: Examine the role of goals and objectives and their contribution to organizational success,
explain how organizations help employees and managers to achieve their goals
5. Critical evaluation of main functions of management (planning, organizing, leading

and controlling): Explain the main functions of management and the role of managerial ethics
and their appropriateness in today‟s organizations
6. Understand organizational change and the need for organizational innovation: Identify
and explain external and internal triggers of change and innovation. Discuss different approaches to
change and the use of current theory on how to manage the change process and resistance to
change
7. Understand the role of organizational and corporate culture and its relevance to
achieving long-term goals: Describe and explain organizational culture. Critically assess the
value of such knowledge to understand the value of organizational culture to managers
8. Understand the value of organizational development: Identify and explain approaches to

organizational development. Critically evaluate approaches to organizational development
Mullins L, Management and Organisational Behaviour (2004), Pearson Higher Education

Daft R, Organizational Theory and Design (2006), South-Western College Publishing
Ashwathappa : Business Environment , TATA Mc-Graw Hill
VSP Rao, V Hari Krishna, Management, text and cases : Excel Books, 2009
CSBP-403: International Business Case Study
Objective: To develop an understanding on the basic of case studies for international business in various
functional areas.
Course Contents:
1.The Importance and Nature of International Business: Introduction, The Importance and
Growth of International Business, International and Domestic Business, Types of International
Business Involvement.
2. Understanding the International Business Environment Introduction Social/Cultural
Factors ,Legal Factors, Economic Factors Political Factors ,Technological Factors ,The „C‟
Factors ,The Use of Slept and C Factors in International Business Planning ,Social
Responsibility and International Business ,International Buyer Behavior ,International Business
Research
3. International Business Strategy :Introduction ,Business Planning ,Strategy Development
,Strategy and Company Factors, Strategy and Competition, Strategy and Level of Economic
Development ,Strategy and Finance.
4. Organizational Structures, Cultures and Capabilities : Introduction ,Organizational
Structures ,Organizational Culture ,Staffing and the International Business
5. International Marketing: Introduction,Product Management ,Pricing Strategies and
International Pricing Policies ,International Promotion Policy ,International Distribution and
Logistics ,The Extended Marketing Mix
6. International Manufacturing: Introduction, Manufacturing Management, Manufacturing
Location ,Make or Buy , Co-ordination of International Manufacturing
7. International Human Resource Management: Introduction,T he Strategic Role of
International HRM , Staffing ,Developing the Global Approach, Labour Relations.
8. Implementation, Evaluation and Control: Introduction, Individual Country Annual Plans
,Managing the Implementation Process ,Performance Evaluation and Control ,Planning for the
Future
9. Finance and International Business: Introduction , Finance and the Development of
International Business , Financing International Trade ,Finance and the Multinational Company
,International Investment Decisions.
10. Risk and the International Business :Introduction ,Risk and International Trade/Finance
,Managing Political Risk Internal Methods of Managing Exchange Rate Risk and Exposure
,External Methods of Managing Exchange Rate Risk and Exposure
11. The International Business Case Study – Guidance: Introduction, Initial Reading
,Detailed Analysis,The Examination.
Hill C, International Business, McGraw-Hill

Rugman A, International Business, Pearson
MM-404: Strategic Marketing Management
Objective: To acquaint the students with the latest strategies being used in the area of marketing management
Course Contents:
1. Concepts of marketing strategy and planning: societal and customer values, meaning of
marketing in society and for an organization, identify and describe strategic marketing
activities, marketing‟s social responsibility, scope of strategic marketing, the marketing
orientation of companies.
2. The processes of strategy development and marketing planning: describe and critically
evaluate the function of mission statements, goals and objectives, how companies identify and
implement the marketing mix of an applied strategic plan.
3. Process of strategy development in a dynamic business environment: Demonstrate
and apply portfolio models to the analysis of markets and competitors, the importance of
monitoring the marketing environment, product life cycle and its implication for managing the
marketing mix, nature and structure of competition in markets, impact of market structure on
marketing management, consumer buying process
4. Operationalising marketing strategy, and the elements of the marketing mix:
Distinction between strategic and tactical planning, product/service issues and product/service
management issues, branding and its purpose, strategic marketing communications, the
promotions mix, channel decisions & price in
strategic marketing management
5. Applicability of strategic marketing to a range of business contexts: the
appropriateness of strategic marketing across all sectors of business, importance of services
marketing within the context of strategic marketing.
6. Appropriateness of strategic marketing theories to small to medium sized
businesses: role played by small to medium sized businesses developing and established
economies, characteristics of the small firm context, suitability of the key theories and
approaches of strategic marketing in the small to medium firm context.
7. Apply and implement strategic marketing plans: Strategic marketing issues of
implementation, performance and control, important role of human resources in the
implementation of marketing strategy, the challenges of implementing and controlling
marketing strategy.
8. The impact of technological advances on strategic marketing:
9. The influence of increasing levels of management education on strategic marketing
management and practice
Kotler P, Marketing Management (2005), Pearson Higher Education

Doyle P, Marketing Management and Strategy (2006), Pearson Higher Education
Wilson R.M.S., Gilligan C, Strategic Marketing Management, Viva Books Pvt.Ltd.
Sahaf, Strategic Marketing: Making decisions for Strategic Advantage, Prentice Hall of India
Ferrell,O.C., Hartline Michael, Strategic Marketing, Cengage Learning
FM-405: Corporate Finance
Objective: The objective of this course is to develop an understanding of the Foundation of Finance and various
functional areas of finance.
Course Contents:
1. Role of the Corporate Finance Manager and its main links to business objectives – Role of the
finance manager & Main business objectives and its links to the finance manager.
2. Main sources of equity business finance & debt finance – Outline the process for gaining a
quotation on the Official List (OL) or the Alternative Investment Market (AIM); Differences between
ordinary shares and preference shares & a rights issue and a scrip issue; and the advantages and
disadvantages of ordinary shares, preference shares and the different types of share available; & also
identify the main sources of debt finance available to any size of business and available from the
financial markets.
3. Evaluation of Investment Decisions using a variety of appraisal techniques – Different types of
investment appraisal method; Calculation of risk in the investment appraisal process;& Principles,
Benefits and Limitations of Investment Appraisal;
4. Methods of valuing company shares and calculation of the necessary share values-Calculation
of the share value of a business based on the methods: NAV, PER, Free Cash Flow Basis, DVM; &
Qualities of a business that are likely to influence the Share Value.
5. Factors helps in determining a Company’s Dividend Policy – Main dividend policies that
companies might adopt; Calculation of the dividend growth model; Effect of dividends on shareholder
wealth.
6. Calculation of the cost of capital – Calculation of the cost of equity share capital, both ordinary
shares and preference shares; cost of debt capital; & the weighted average cost of capital.
7. Similarities & Differences b/w merger or a takeover & its process – City Code on Takeovers
and Mergers; Main justifications, financial and otherwise, for mergers and takeovers.
8. Working capital of a business & different types of risk that a finance manager will be affected
– Main areas of treasury and working capital; Calculation of the working capital cycle and the cash
conversion or operating cycle; Different types of risk that will affect the finance manager; Different costs
associated with managing risk; Derivative Instruments; & the Significance of gearing, both operating
and financial gearing, managing the risk of exchange rate movements.
R.M. Srivastava, Financial Management, Himalaya Publishing House.
Lawrence J. Gitman, Principles of Managerial Finance: 8th Edition, ADDISON-WESLEY
LONGMAN, Inc.
Chinmoy Sahu, M. Mallikarjun, Managing Finance & Growth: Emerging Issues & Challenges,
EXCEL BOOKS, New Delhi.
Hickman, Hunter, Byrd, Foundation of Corporate Finance, WEST Publishing Company.
Brealey Myers, Principles of Corporate finance, Tata Mc Graw Hill Inc.
R. Charles Moyer, Contemporary Financial Management, Thomson Publishing.
Ross, Westerfield, Jordam, Essentials of corporate finance: 2nd Edition, Tata Mc Graw Hill Inc.
ABE, ABE Study Manual- Corporate Finance, ABE
SYLLABUS
BBA
FIFTH SEMESTER
BBCP- 501: Business Law
Objective:
The objective of this course is to familiarise the students with the basics of legal environment of
business, the evolution of legal system and the sources of commercial law as well as the issue in
corporate legal governance in India with a stress on application of law on business transactions with
reference to the case laws.
Course Outline:
1. Evolution of legal system and sources of business law, Business Legislation's social
responsibilities of business.
2. Indian Contract Act, 1872: Meaning and Nature of Contract, Essential Elements of a Valid
Contract, Flaws in Contract, Void Agreements.
3. Quasi contracts, Discharge of Contracts, Remedies for Breach, Contract of Indemnity and
Guarantee.
4. Law relating to Bailment, Pledge and Agency.
5. Sale of Goods Act, 1930: Contract of Sale and Agreement to Sell, Conditions & Warranties,
Doctrine of "Caveat Emptor", "Resperit Demino" and "Nemo Dat Quod Non Habet", Transfer of
Title by Non-owners, Unpaid Seller, Auction Sale.
6. Negotiable Instruments Act, 1881: Definition & Characteristics, Kinds of Negotiable
Instruments, Liability of Banker, Endorsement, Crossing of Cheques
7. Holder & Holder in Due Course, Maturity, Discharge, Dishonour of Cheques including special
provisions of Section 138to 142 under the Negotiable Instruments Act, 1881.
8. Consumer Protection Act, 1986: Objects, Definitions of Important Terms, Consumer,
Redressal Machinery Jurisdiction and Remedies.
9. Partnership Act, 1932: Definition & Types of partnership, rights & duties of partners, implied
authority of partners, minor’s position as a partner, dissolution of partnership.
10. Companies Act, 1956: Company - Meaning and Characteristics, Kinds of Companies and
Formation of a Company.
11. Company Management & Board Meetings.
12. Company Meetings
13. Winding up of Companies
14. SEBI Act, 1992: Important Features & Definitions, Establishment and Incorporation of Board,
Functions, Guidelines for Public Issue, Right Issue & Bonus Issue.
15. Competition bill/law-general awareness
16. RTI Act
17. Seminar / Presentations.
Suggested Readings:
Avtar Singh, Company Law, Eastern Book Co, Lucknow.
Ghosh & Kapoor, Business Policy and Environment, Sultan Chand & Sons, New Delhi.
Goel Rohini, Mercantile Law (2003), Taxman Allied Service Pvt. Ltd., New Delhi
Khurana , Ajit and Chandhok (2007), Business Legislations, S Dinesh & Co, Jalandhar
Kapoor, N.D., Elements of Mercantile Law, Sultan Chand & Sons, New Delhi.
Taxmann's, Corporate Laws, Taxmann Allied Service Pvt. Ltd., New Delhi.
Bare acts relevant to the respective laws.
BBCP-502:BUSINESS ETHICS AND VALUES
OBJECTIVES
• To create an awareness on Engineering Ethics and Human Values.
• To instill Moral and Social Values and Loyalty
• To appreciate the rights of Others
. To Sensitise the Student on the various Ethical Aspects concerning the Functioning
of Business Enterprises, within the Organisations and in their Relationship with the
External World.
HUMAN VALUES
Integrity – Respect for Others – Living Peacefully – caring – Sharing – Honesty – Courage – Valuing
Time – Co-operation – Commitment – Empathy – Self-Confidence – Character – Freedom-Creativity-
Love-Wisdom
Values In Work Life
Attitudes to work-work ethics and quality of work life.
Role and importance of Business Ethics and Values in Business
Definition of Business ethics - Impact on Business Policy and Business Strategy - Role of CEO -
Impact on the Business Culture;Types of Ethical issues - Bribes - Coercion - Deception –
Theft;Corporate Social Responsibilityt;Social Audit;Whistle Blowing.
SAFETY, RESPONSIBILITIES AND RIGHTS
Safety and risk - assessment of safety and risk - risk benefit analysis and reducing risk - the three mile
island and chernobyl case studies.
Collegiality and loyalty
Respect for authority - collective bargaining - confidentiality - conflicts of interest - occupational crime -
professional rights - employee rights - Intellectual Property Rights (IPR) - discrimination.
Moral dilemmas - moral autonomy - Kohlberg's theory - theories about right action - Self-interest -
customs and religion - uses of ethical theories.
Professional Ethics
Professional ethos-sample code of Ethics like ASME, ASCE, IEEE, Institution of Engineers (India),
Indian Institute of Materials Management, Institution of electronics and telecommunication engineers
(IETE), India, etc.
Ethics
Ethics of duty-Ethics of responsibility-Factors determining Ethical judgements- Ethics and
Organisations;Employee Duties and Rights;Discriminatory and Prejudicial Employee
Practices;Downsizing the Workforce;Handling Ethical Dilemmas at Work;Ethical Practices in Market
Place;Ethics and Finance;Business and the Environment;Social Audit and Ethical Investing;Computers
and Ethics; Case Studies.
TEXT BOOKS :
1.Memoria & Memoria - Business Policy
2. David J. Fritzsche - Business Ethics
3. Velasquez - Business Ethics - Prentice-Hall Of India
4.Human Values by A.N.Tripathi-New Age Publishers
5. Pratley - Essence of Business Ethics - Prentice-Hall Of India
BBCP-503 e- COMMERCE
Objectives
The objective of the course is to acquaint the students with the use of E-Commerce in competing
markets.
Course Contents
Introduction to Electronic Commerce: Framework, applications: network infrastructure (including
internet), internet commercialization.
Electronic payment system, inter organizational commerce & intra-organizational commerce, EDI,
value-added network, digital library.
Secutiry, advertising & marketing on the internet, introduction to e CRM, Consumer search & resource
discovery, computer based education & training, digital Copyrights.
Fundamental of mobile computation and wireless computation, multimedia & digital video, software
agents, characteristics & properties, technology, tele-script, agent language, applets & browsers.
ERP Introduction- enterprise resource planning, benefits, business process reengineering, Data ware
housing, Data Mining, On line Analytical Processing (OLAP), Supply chain management
Suggested Readings
1. Kienam, Managing Your E-Commerce Business, Prentice Hall of India, N. Delhi.

2. Kosiur, Understanding E-Commerce, Prentice Hall of India, N. Delhi.
3. Kalakota, Whinston, Frontiers of Electronic Commerce, Addison Wesley.
4. Schneider P. Grey, Perry T. James, E-Commerce, Thomson Learning Bombay.
5. Shurety, E-business with Net Commerce (with CD), Addison Wesley.
BBCP:504-French Language
Objective: To make the student professionally competent in the ever developing modern era, thus
broadening his outlook towards the rest of the world and inculcating in him global approach. The
course will help the student in becoming proficient with the usage of the world’s second largest
spoken language.
GRAMMAR
I) DETERMINANTS
II) PREPOSITIONS
III) ADJECTIVES-PERSONAL, POSSESSIVE, INTERROGATIVE, DEMONSTRATIVE
IV) PRONOUNS- PERSONAL, INTERROGATIVE, DEMONSTRATIVE, POSSESSIVE
V) PAST TENSE
VI) PRESENT TENSE
VII) FUTURE TENSE
WRITTEN EXPRESSION
TRANSLATION (ENGLISH TO FRENCH)
TRANSLATION(FRENCH TO ENGLISH)
SHORT QUESTIONS ON DAY TO DAY LIFE IN FRANCE
GRAMMAR AND BUSINEES FRENCH
GRAMMAR
I) IMPERATIVE
II) COMPARATIVE AND SUPERLATIVE
III) ADVERBES
IV) IMPERFECT TENSE
BUSINESS FRENCH
VIVA-VOCE
TEXT BOOK PRESCRIBED FOR CERTIFICATE COURSE: CAMPUS I

BBCP- 505 : Research Methodology
Objective:
The objective of this course is to provide an insight into the scope and extent of application of
Business Research as an information providing activity for management decision-making and
to equip the students with the basic understanding of the research methodology and
forecasting techniques.
Course Outline:
 Nature and Scope of Business Research.
 Problem Formulation and Statement of Research Objectives.
 Business Research Process.
 Sample Design.
 Fieldwork and tabulation of data.
 Basic techniques for Analysis of data.
 Advance techniques for data analysis: Discriminant analysis, Factor analysis, Conjoint
analysis.
 Business Research Applications in Management Functions.
 Ethical issues in Business Research.
 Nature and types of Research: Specifying a problem for research in Business, Planning
and Organizing Research.
 Techniques of Data Collection.
 Writing the Research Report.
 Forecasting- short term and long term; Various Techniques of Forecasting.
 Delphi Method, Survey Opinion Method, Barometric Techniques, Regression Analysis.
 Time Series Analysis, its decomposition.
Suggested Readings:
Kothari, C.R., Research Methodology, New Age Publishers
Luck, D.J. and Rubin, R.S., Marketing Research, Prentice Hall of India.
Mentzer, J.T. and Bienstock, C.C., Sales Forecasting Management, Sage Publications.
Boyd, H.W. and Westfall, R., Marketing Research: Text and Cases, Richard D. Irwin.
Tull,D.S. and Hawkins, D.I., Marketing Research: Measurement and Methods, Prentice Hall of India.
Beri, G.C., Marketing Research, Tata McGraw Hill.
Gupta, S.P., Statistical Methods, Sultan Chand & Sons
SYLLABUS
BBA
SIXTH SEMESTER
BBCP-602: Entrepreneurship Development
Objective:
The objective of this course is to develop a basic understanding of the entrepreneurial development and
the process of setting up of new ventures and their management.
Course Outline:
1. Entrepreneur and Entrepreneurship: concepts; role, attitude, values and characteristics of an
entrepreneur. Entrepreneurial motivation.
2. Entrepreneurship: its need, growth and barriers to the growth of entrepreneurship.
3. Innovation and entrepreneurship. Entrepreneurship process
4. Institutional support system for the growth of SMEs and Entrepreneurship Development
Programmes.
5. Steps in setting up a new venture: business idea generation and entrepreneur- product match.
Development of business plan and project feasibility report.
6. Forms of business organizations and ownership structure.
7. Market assessment, marketing problems and marketing strategies for new ventures.
8. Capacity planning for new enterprises.
9. Choice of technology, production system planning and quality management. Estimating the
investment in plant & machinery for new business enterprises.
10. Layout planning and planning for other physical resources and buildings and land. Location
considerations for new enterprises.
11. Organization structure and manpower planning, Project implementation schedule.
12. Inventory considerations and assessment of working capital requirements. Estimates of project
cost, means of finance.
13. Techno-economic feasibility analysis: profitability, ratio analysis and break-even point.
Costbenefit analysis. Project appraisal and arranging complete financial tie-up for new
enterprises.
14. Franchising: definition, selection, franchise relationship and master franchise.
15. Entrepreneurial buying: seller’s motives, selection & evaluation, price fixation for target buying,
and buying for expansion.
16. Growth strategies for SMEs and industrial sickness.
17. Role of Venture Capital in Entrepreneurship development
18. HR issues in small and medium enterprises.
Suggested Readings:
S.S.Khanka, Entrepreneurial Development (Text Book).

Schempter, Entrepreneurship & Economic Development.
Joy P.K., Total Project Management; The Indian Context, MacMillan India Ltd.
Tandon B.C., Environment & Entrepreneur, Chand Publications.
Nicholas Siropolis, Entrepreneurship & Small Business.
BBCP-603: DISASTER MANAGEMENT
Objective:
To provide adequate theoretical knowledge about Disaster Management with focus from traditional
response based management to structured skill based management and understanding the whole cycle of
disaster management, i.e., Prevention, Preparedness, Mitigation, Response, Relief and Rehabilitation.
Course Outline:
• Principles/Components of Disaster Management, Natural Disasters, Hazards, Risks & Vulnerabilities.
• Organisation Structure for Disaster Management
• Assessment of Disaster Vulnerability of a location and vulnerable groups.
• Preparedness and Mitigation measures for various Disasters
• Preparation of Disaster Management Plans
• School Awareness & Safety Programme
• Issues in Environmental Health, Water & Sanitation. Earthquake Mitigation, Floods, Fire, Landslides
and other natural calamities.
• Post Disaster Relief & Logistics Management
• Role of Armed Forces/Other Agencies in Disasters, Important Statutes/ Legal Provisions
• Emergency Support Functions and their coordination mechanism
• Resource & Material Management
• Management of Relief Camp
• Information systems & decision making tools
• Voluntary Agencies & Community Participation at various stages of disaster management
• Integration of Rural Development Programmes with disaster reduction and mitigation activities.
• Role of Remote Sensing, Science & Technology
• Rehabilitation Programmes
• New Initiatives
Suggested Readings:
Comfort K., Louise, Managing Disaster: Strategies & Policy Perspectives, Duke University Press
Ghosh, G.K., Disaster Management, A.P.H. Publishing Corporation
Singh, R.B., Disaster Management, Rawat Publications
Kumar, Nikuj, Disaster Management, Alfa Publications
Kumar, Arvind, Disaster Management, Anmol Publications
BBCP-604 : PROJECT MANAGEMENT
Objectives
The basic purpose of this course is to understand the framework for evaluating capital expenditure
proposals, their planning and management in the review of the projects undertaken.
Course Contents
Generation and Screening of Project Idea, Capital Expenditure, Importance and Difficulties, Market
Demand and Situational Analysis, Technical Analysis, Financial Analysis, Capital
Budgeting:NPV,IRR,Profitability index,Payback period. Analysis of Project risk, Firm Risk and Market
Risk, Social Cost and Benefit Analysis, Multiple projects and Constraints, Network Techniques for
Project Management, Project Review and Administrative Aspects, Project Financing in India, Problem
of Time and Cost Overrun in Public Sector Enterprises in India, Assessment of the Tax Burden,
Environment Appraisal of Projects.
Suggested Readings
1. Ahuja, G K & Gupta Ravi. Systematic Approach to Income Tax. Allahabad, Bharat Law
House, 1997.
2. Bhalla V K. Financial Management and Policy. 2nd ed. New Delhi, Anmol, 1998.
3. Chandra, Prasanna. Projects: Preparation, Appraisal, Budgeting and Implementation. 3rd ed.,
New Delhi Tata McGraw Hill, 1987.
4. Dhankar, Raj S. Financial Management of Public Sector Undertakings. New Delhi,
Westville, 1995.
The list of cases and specific references including recent articles will be announced in the class at the
time of launching of the course.
Note: The examiner will set eight questions in all. Question No. 1, comprising of seven
Short answer type questions, shall be compulsory. In all, the students would be required to
attempt five questions. All questions will carry equal marks.
ELECTIVES IN THE AREA OF MARKETING – 6th SEMESTER
BBMM- 605 Retail Marketing
Objective:
This course builds the foundation by introducing the basic concepts in retailing and understanding its
relationship with respect to marketing mix. It will also provide an overview of the different cases
(Indian & Global) to equip students with the practical aspects of retailing.
Course Outline:
 Introduction to retailing
 Introduction to retail marketing
 Consumer Behaviour & retail operations
 The management of service and quality retailing
 The retail marketing mix: Product
 The retail marketing mix: Place
 The retail marketing mix: Price
 The retail marketing mix: Promotion
 Merchandise management
 Methods and approaches to retail marketing planning
 Retail location structure and decision
 The management of retail brand
 The applications of IT to retain marketing
 Consumerism & Ethics in retailing
 International retailing
 The future of retailing
Suggested Readings:
D. Gilbert, Retail Marketing Management; Prentice Hall

Vedamani, G.Gibson, Retail Management: Functional Principles & Practices; Jaico Publishers
Lucas; Bush & Gresham, Retailing; All India Publishers
Berman & Evans, Retail Management; Prentice Hall
Newman, Andrew J & Cullen, Peter; Retailing: Environment & Operations; Vikas Publishers
BBMM- 606 Advertising Management
Objectives
The aim of the paper is to acquaint the students with concepts, techniques and give experience in the
application of concepts for developing an effective advertising programme.
Course Contents
Advertising: Concepts, Types, Forms and Importance, Role of advertising in the Marketing Process:
Legal Ethical and Social Aspects of Advertising, Process of Communication- Wilbur Schramm’s Model,
Two Step Flow of Communication, Theory of Congnitive Dissonance and clues for advertising
Strategists: Simulation of Primary and Selective Demand – Advertising Planning and Objective Setting:
Dagmar Approach. Determination of Target Audience, Building of Advertising Programme- Message,
Headlines, Copy, Logo, Illustration, Appeal, Layout, Campaign Planning, Media Planning, Budgeting,
Evaluation – Rationale of Testing Opinion and Aptitude Tests, Measurement of Advertising
Effectiveness, Advertising Organisation- Selection Compensation and Appraisal of an Agency,
Electronic Media Buying. Advertising and Consumer Behaviour: Rule of Creativity in Advertising.
Suggested Readings
1. Belch, George E and Belch, Michael A. Introduction to Advertising and promotion. 3rd ed.
Chicago, Irwin, 2002.
2. Arens and Bovee, Contemporary Advertising, Irwin, 1995]
3. Sandage and Fryberger, Advertising, AITBS, Delhi, 2000.
4. Batra, Rajeev, Myers, Johan G. and Aaker, David A. Advertising Management. 4th ed., New
Delhi, Prentice Hall of India, 2002.
5. O. Guinn, Advertising & Integrated Brand Production, Vikas Publishing House, New Delhi.
6. Kleppner, Otto. Advertising Procedure. Englewood Cliffs, New Jersey, Prentice Hall Inc.,
1986.
7. Wells, William, Burnett, John & Moriarty Sandara, PHI, 2002.
The list of cases and specific references including recent articles will be announced in the class at the
time of launching of the course.
BBMM- 607 Marketing of Services
Objective:
The objective of this course is to develop insights into emerging trends in the service sector in a
developing economy and issues involved in the management of services with special emphasis
on Customer Relationship Management (CRM).
Course Outline:
 Emergence of service Economy: Definition and characteristics of Service

 Classification of Services
 Growth of Services.
 Segmentation, Targeting and Positioning of services.
 Services Marketing Mix: Classical Marketing Mix Vs. Augmented Marketing Mix,
Service Product, Price, Service Promotion, Place, People, Physical evidence and Process
in services.
 Service Quality: Determinants of Quality, Levels of Quality, SERVQUAL, PZB model of
quality.
 Services Encounters
 Complaint handling and Service Recovery
 Customer Relationship Management (CRM): Definition & Conceptual framework
 Technology aspects for CRM
 Internal Marketing
 Customer Churn and Retention
 Customer Value Determination
 Service Profitability
 Measuring Customer Satisfaction
 Service Applications: Hospital services, Cellular & Telecom service, Call centres in
Banking and Financial services, Insurance Services.
Suggested Readings:
Lovelock, Christopher H., Services Marketing, People, Technology, Strategy, Pearson Education,
Asia.
Payne, A., Essence of Service Marketing, Prentice Hall of India.
Swift, Ronalds., Accelerating Customer Relationships: Using CRM and Relationship Technologies,
Prentice hall of India.
Zeithaml, Valarie.A., Service Marketing, New York, McGraw Hill.
Steven Baron and Kim Harris Services Marketing, Palgrave.
Sheth, Parvatiyan and Shainesh Customer Relationship Management.
Gupta, S.L. and Rampal, M.K. Services Marketing, Galgotia Publishing Company.
Finance
BBFM- 605 Banking Concepts and Principles
OBJECTIVE
This course enables the students to know the working of the Indian banking System.
COURSE INPUTS
 Origin and Development of Indian Banking: Present Structure: Central Banking (RBI); Commercial Banking
(Nationalized and Private); Cooperative Banking; (Financial Institutions like NABARD, IDBI, SIDBI,EXIM Bank,
IFCI, ICICI, SHCL, DFHI, NHB, SFCs etc.) Roles and functions of different types of banking.
 Regulatory framework: RBI: Organization, Objectives, Role and Functions, RBI Act, 1934,; Laws and
enactments affecting day to day Banking Operations: Collection of payments, Indemnities, bank guarantees, letter of
credit, Bill discounting, bill financing and securities.
 Principles & Practices of Banking: Various functions associated with banking, Different products & services
rendered by banks: documentation, monitoring and control, bancassurance, Different Deposit Products, Principles of
lending, various credit facilities, working capital and term loans, Credit Appraisal Techniques
 Innovations in Banking: New technology in Banking, E-services, Debit and Credit cards, smart cards ,ATM,
Internet Banking: Electronic fund transfer systems, Electronic payments systems
 Customer relationship Management in Banking: KYC guidelines, An insight into marketing of banking services
Suggested Readings:
1. Basu A.K.: Fundamentals of Banking-Theory & Practice; A.Mukherjee & Co., Calcutta
2. Shekhar and Shekhar : Banking Theory & Practice; Vikas Publishing House, New Delhi
3. Sayers R.S: Modern banking, Oxford University Press
4. Khubchandani B.S.: Practice and law of Banking; Macmillan, New Delhi
BBFM- 606 Security Analysis and Portfolio Management
Objectives
The objective of this course is to impart knowledge to students regarding the theory and practice of
Security Analysis and Portfolio Management.
 An Introduction to Investment: Nature and Scope of investment, Investment Process,

Investment Alternatives, Investment return and risk
 Indian Stock market: Primary and Secondary markets: origin, growth, role, membership,
management and trading system of secondary markets, listing requirements and
regulation(SEBI)
 Security Analysis : Fundamental Analysis: economy, industry and company level analysis
Technical analysis: price, market and volume indicators, charting tools and techniques,
Efficient market hypothesis: various forms of efficiency and their tests
 Portfolio Theory: Return and risk characteristics of individual assets, diversification,
Portfolio risk and optimum portfolio ,Portfolio selection: Markowitz’s approach, Sharpe’s
Single index model
 Capital market theory : Efficient set with risk free lending and borrowing, CAPM
 Evaluation of Portfolio performance: Alternative measures and application of evaluation
techniques, Portfolio revision.
Suggested Readings:
1. Kevin, portfolio Management, Prentice Hall of India, New Delhi.

2. Fisher and Jordon, Security Analysis and Portfolio Management, Prentice Hall of India, New
Delhi.
3. Fuller, Russell J. and Farrell, James L. Modern Investment and Security Analysis, New York,
BBFM- 607 International Finance
Objective:
To develop a global orientation for the Management of Finance in Multinational Firms.
To introduce the participants to complexities of the world of international finance.
To provide a thorough understanding of the financial issues facing International
enterprises, particularly in developing countries.
To help to learn basic analytical tools used in international corporate finance.
Course Outline:
 International Finance: Nature, scope and significance of international finance.

 International Flow of Funds: Balance of Payments-Structure, Equilibrium, Disequilibrium and
adjustment
 Foreign Exchange Market: Structure and The Participants, Types of Transactions: Spot and
forward, Indian Foreign Exchange Market
 Exchange Rate Mechanism: Exchange rate quotations, types of exchange rates, Factors
influencing exchange rate, Exchange rate determination in spot and forward market.
 Nature And Measurement Of Exposure And Risk: Defining And Measuring Foreign
Exchange Exposure, Classification Of Foreign Exchange Exposure: Transactions Exposure,
Translation Exposure and Operating Exposure Managing Exposure: Internal & External Hedging
Strategies.
 International Investment Decision: Foreign direct Investment: Theories of FDI, Cost and
benefits of FDI, International Portfolio Investment: benefits, Modes and Problems
 International Financial Market: Structure , Sources and forms of Funds, International

Financial market instruments; International Equities, Bonds, Short-term and medium term
instruments, Secondary market operations of International securities.
Suggested Readings:
Shapiro, AC, Multinational Financial Management, Prentice Hall Of India.
Vij, M, Multinational Financial Management, Excel Books.
Eiun & Resnick, International Financial Management, Mcgraw Hill.
Apte, P G, International Financial Management, Tata Mcgraw Hill.
Buckley, A, The Essence Of International Money, Prentice Hall Of India.
Human Resource
BBHRM- 605 Personnel Management

Objectives :
In a complex world of industry and business, organizational efficiency is largely dependent on

the contribution made by the members of the organization. The objectives of this course is to
sensitize students to the various facets of managing people and to create an understanding of
the various policies and practices of human resource management
Course Outline :
 Concepts, structure and Perspectives of HRM

 Human Resource Planning: Concepts and Techniques of Planning
 Job analysis and Job designing
 Recruitment process: Model and internal and external recruitment process
 Selection process
 Induction and Socialization
 Training and Development: Concepts, Principles of learning
 On-the job and Off-the job methods
 Performance appraisal and Potential Evaluation
 Job Evaluation and Wage Determination
 Employee Welfare
 Industrial Relations and Trade Unions
 Grievance Management
 Discipline Management
 Changing the nature of Workforce
Suggested Readings:
Aswathappa, K. Human Resource and Personnel Management, Tata McGraw Hill, New Delhi.
De Cenzo, D A Human Resource Management, New York John Wiley
Chadha, N.K. Human Resource Management, Friends Publishers.
Holloway, J. Ed. Performance Measurement and Evaluation, Sage, New Delhi.
Legge, K. Human Resource Management, McMillan Business, London.
Rao, VSP HRM text and Cases, Excel books, New Delhi.
Stone , Lloyed and Leslie W. Rue. Human Resource and Personnel Management, Richard D.
Irwin, Illinois.
BBHRM- 606 Compensation Management
Objectives
The course is designed to promote understanding of issues related to the compensation or rewarding
human resources in the corporate sector, public services and other forms of organizations and to
impart skills in designing, analyzing and restructuring reward management systems, policies and
strategies.
Course Contents
 Understanding of economic theory related to reward management.

 Competitive imperatives: productivity, quality, service, speed, learning.
 Planning for improved competitiveness.
 Determination of inter and intra-industry compensation differentials.
 Internal and external equity in compensation systems,
 Understanding and compensation packages,
 Compensation of chief executives, senior managers, R & D Staff, etc.
 Understanding different components of compensation packages.
 Compensation practices of multinational corporations and strategic compensation systems.
 Statutory provisions governing different components of reward systems.
 Working of different institutions related to reward system like wage boards, pay
commissions.
Suggested Readings
1. Armstrong, Michel and Murlis, Helen. Reward Management: A Handbook of Salary

Administration. London, Kegan Paul, 1988.
2. Bergess, Lenard R. Wage and Salary Administration. London, Charles E-Merril, 1984.
3. Capeman, George, Employees Share Ownership. New York, Kogan Page, 1991.
4. Hart, Robert A. Economics of Non-Wage Labour costs. London, George Aller and Unwin,
1984.
5. Hendorson, Richard I. Compensation Management: Rewording Performance. 6th ed.
Englewood Cliffs. Prentice Hall Inc. 1994.
6. Micton, Rock. Handbook of Wage and Salary Administration, 1984.
BBHRM- 607 Industrial and Labour Legislation
Objective:
The objective of this course is to provide a framework of the issues relating to Industrial relations
and overview of the legal environment relating to Indian workforce.
Course Outline:
 Meaning of IR, Objectives of IR, Components of IR, Parties to IR

 Evolution of IR-Pre &Post Independence Period, Theories of IR
 IR Perspectives, Approaches to IR
 IR and State, Evolution of IR Policies during Pre & Post Independence Period
 Trade Unions – Meaning, Role, Need, Functions, Objectives, Features, Rights &Duties of Trade
Unions, Major Trade Unions in India
 Legal Framework of IR – Labour Legislations
 Discipline & Grievance Management, Negotiation & Collective
Settlements
 Participative Management Co-ownership, Productive Bargaining
 Factories Act, 1948: Important Definitions, Health, Safety and Welfare of Workers, Working
Hours, Holidays and Overtime, Leave with Wages.
 Payment of Bonus Act, 1965: Scope & Coverage, Employees Entitled
 Industrial disputes Act, 1947: Industry & Industrial Dispute, Works committee, Strikes Lay off
& Lock-out Retrenchment & Dismissal.
 Trade Unions Act, 1926: Trade Union & Its Registration, Obligations & Rights...
 Workmen compensation Act, 1923: Scope & Coverage, Important Definitions, Fatal Accident,
Accident compensation-when payable, Compensation – When not Payable, Notice of Accident,
Filing of Claims, Obligations of Employers &Employees
 Employee Empowerment & Quality Management
 IR & Technological Change, ILO & IR
Suggested Readings:
• Arora M. Industrial Relations, Excel Books.

• Dwivedi R.S. Industrial Relations in Indian Enterprises, Galgotia Publishing Company.
• Garg Ajay, Labour Laws, Nabhi Publications.
• Monappa, A. Industrial Relations, Tata McGraw Hill Publishing Co., New Delhi.
• RaoV. P.S. Essentials of Human Resource Management and Industrial Relations, Himalaya
Publishing House New Delhi.
• N.D. Kapoor . Elements of Mercantile Law
• Mamoria & Gankar . Dynamics of Industrial Relations
• B.D. Singh. Industrial Relations –Emerging Paradigms
• Richard Pettinger . The Future of IR
International Business
BBIB- 605 Export-Import Procedures and Documentation

Objective:
The main objective of this paper is to develop an understanding in students about the
increasing pace of exports and the various formalities and procedure need to be taken into
consideration.
Course Outline:
 Introduction
 Export-Import Trade: introduction to regulatory framework, Export
Preliminaries, Documentation Framework – Introduction to Aligned
Documentation system, International business contracts.
 Terms of payment, Instruments of payment & Methods of Financing, Export-Pre-
shipment and Post Shipment Finance.
 Cargo insurance, Excise clearance of cargo, Shipment of Export Cargo, Custom
Clearance of Export Cargo, Custom clearance of Import.
 Processing an export Order, Business Risk Coverage, Uniforms customs and
Practise of Documentary Credits, Procedure and Documentation for availing
Export Incentive.
 World Shipping, Indian Shipping, Containerisation, Machinery for consultation,
Air Transport, International set- Up, Globalization and business.
 Foreign Exchange Regulation and Formalities.
Suggested Readings:
1. C. Ram Gopal, Export Import Procedure, New age International

Publishers, New Delhi
2. Charles W.L. Hill, International Business, tata McGraw Hill, New
Delhi.
3. Paras Ram, What, Where and How to export, Anupam Publishers,
New Delhi
4. Tas Balgopal, Export Management, Himalaya Publishing House,
Mumbai
BBIB- 606 International Financial Management
Objective:
To develop global orientation for the Management of Finance in Multinational Firms.
To Introduce The Participants To Complexities Of The World Of International Finance.
To Provide A Thorough Understanding Of The Financial Issues Facing International
Enterprises, Particularly In Developing Countries.
Course Outline:
 International Finance And Economic Scenario: Increasing Interdependence In The Global
Economy, Trends In International Trade And Cross Border Financial Flows, India In The
Global Financial Markets, Liberalization, Integration And Innovation, Challenges Of
International Financial Management, Gains From International Trade And Investment.
 International Monetary System- Payments And Settlement Systems, Globalisation Of
Financial Markets And Tax Environment, An Overview Of International Financial
Markets, Exchange Rate Determination And Forecasting.
 The Foreign Exchange Market: Structure And The Participants, Types Of Transactions,
Mechanics Of Currency Dealing, Evolution Of Exchange Control And The Foreign
Exchange Market In India, Exchange Rate Computations. The Links Between The Forex
Market And The Money Market, Interest Arbitrage, Interest Rate Parity Theorem, Forward
Options, Cancellation Of Forward Contracts, Swaps.
 Nature And Measurement Of Exposure And Risk: Macroeconomic Risks And Corporate
Performance, Defining And Measuring Foreign Exchange Exposure, Conceptual Approach,
Classification Of Foreign Exchange Exposure, Transactions Exposure, Translation
Exposure, Operating Exposure And Risk, Risk As Variability Of Cash Flows. Managing
Transactions Exposure: The Hedging Decision, Internal & External Hedging Strategies.
 Operating Exposure: Operating Exposure, Purchasing Power Parity And Real Exchange
Rates, Determinants Of Operating Exposure Operating Exposure For Exporters And
Importers, Assessing And Coping With Operating Exposure.
 Short Term Financial Management In A Multinational Context: Short Term Funding &
Investment, Centralized Vs. Decentralized Cash Management, Netting, Pooling, Exposure
Management, Offshore Invoicing Centres, Cost Management For MNCs
 International Project Appraisal: The Difficulties In Appraising A Foreign Project, Issues In
Cost Of Capital, The Adjusted Present Value Approach, The APV Approach For A Foreign
Project, Choice Of Discount Rates.
 International Portfolio Investment: Total Return, Benefits, International Bond Investing,
Optimal International Asset Allocation
Suggested Readings:
Shapiro, AC, Multinational Financial Management, Prentice Hall Of India.
Vij, M, Multinational Financial Management, Excel Books.
Eiun & Resnick, International Financial Management, Mcgraw Hill.
Apte, P G, International Financial Management, Tata Mcgraw Hill.
Buckley, A, The Essence Of International Money, Prentice Hall Of India.
Eiteman, D K, Stonehill, A I, Moffett, M H, Multinational Business Finance, Pearson Education.
BBIB- 607 International Marketing
Objective:
The course aims to understand the differences and similarities between International
marketing and domestic marketing. The emphasis is upon understanding and application
of the tools, techniques and methodologies of assessing the different situations related to
International marketing.
Course Outline:
 Introduction: Forces and concepts of International Marketing
 Economic and political environment
 Consumer behaviour: Cultural and social factors and International marketing
 International Market Research
 Market Opportunity analysis
 Standardisation concepts
 Adaptation concepts
 Pricing policy
 Promotional & distribution strategies in the International market
 Issues related to people, process and technology in International marketing context
 The Entry strategy: Joint venture & Franchising
 Merger & Acquisitions
 International Marketing strategies
 International Marketing Planning
 Exporting
 The Internet & International Marketing
Suggested Readings:
Chee, H, and Harris, R., ‘Global Marketing Strategy’; Pitman Publishing.

Keegan W., ‘Global Marketing Management’; Prentice Hall.
Fifield, P., & Lewis, K., ‘Global Marketing Strategy 1997-1998’ Chartered Institute of Marketing.
Doole, Isobel & Lowe, Robin, International Marketing Strategy, Business Press.
Cherunilam, Francis, International Marketing, Himalaya Publishing House.
Jain, Subhash C, International Marketing Management, CBS publishers.
Shaw, John J & Onkvisit, Sak, International Marketing, Prentic
ASSIGNMENT COVERSHEET
M M ISTITUTE OF MANAGEMENT
Maharishi Markandeshwar University
Mullana-Ambala
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M.M.

Principal Office : 01731 – 304240

Ms. Monika Gupta, Academic Coordinator : 01731 – 304245

Mr. Saranjeet Singh (Head CRC) : 01731 – 304243

Mr. Sandeep Narula, Programme Mentor : 9896113135

Dr. Roshan Lal, Anti-Ragging & Discipline : 9416328775

BBMM- 605 Retail Marketing

BBFM- 605 Banking Concepts and Principles

BBHRM- 605 Personnel Management

BBIB- 605 Export-Import Procedures and Documentation

1. Nature and purpose of business - needs of different stakeholders; inputs required;

1. Principles which govern the transmission of information in business: Purpose of

Wood F, Sangster A – Business Accounting 1 (2005), Pearson Higher Education

1. Organisational Behaviour - nature, meaning, importance; concept, contribution of Mayo,

1. Framework of Financial Accounting: Scope and objectives of financial accounting, main

2. Financial statements of Limited Companies: External publication of companies financial

6. Discuss the Various Sources of Finance: Difference between short-term, medium-term

Banerjee Ashok -Financial Accounting, Excel Books

Koutsoyiannis A, Modern Micro-economics, Macmillan Press Ltd., New Delhi.

 Index Numbers- Computation of Unweighted and Weighted index numbers

 Concepts of probability and probability distributions: Introduction to the concept of

 Correlation and regression analysis : Scatter diagrams, Pearson‟s coefficient of

 The normal and t distributions, hypothesis testing and chi-squared tests:

2) SAD METHODOLOGY: System development life cycle (SDLC), Advantages and

3) SYSTEM ANALYSIS: Introduction to System analysis, Systems Investigation, The

4) SYSTEM DESIGN: System Design Stages, System Design Specification, Design

5) STRUCTURED ANALYSIS AND DESIGN METHODOLOGY: Stages in SSADM,

6) STRUCTURED SYSTEM ANALYSIS AND DESIGN TOOLS: DFD‟s, Data

7) ADVANCED ANALYSIS AND DESIGN METHODS: Hard and Soft Systems,

8) STANDARDS IN SAD: Role and scope of standards in SAD, Components for

9) SYSTEM IMPLEMENTATION: A comparative analysis of project monitoring and

3. Identify, consider and assess strategic options and decisions: Objective-process of

5. Implementing, measuring and controlling strategies for corporate strategic

6. Contemporary issues and future challenges affecting corporate strategic planning:

2. Reasons of adopting organization their current form to provide effectiveness in light

3. Evaluation and effectiveness of relevant management and organizational theory:

4. Appreciate organizational performance and the links with performance management

5. Critical evaluation of main functions of management (planning, organizing, leading

8. Understand the value of organizational development: Identify and explain approaches to

Mullins L, Management and Organisational Behaviour (2004), Pearson Higher Education

Hill C, International Business, McGraw-Hill

Kotler P, Marketing Management (2005), Pearson Higher Education

1. Kienam, Managing Your E-Commerce Business, Prentice Hall of India, N. Delhi.

GRAMMAR AND BUSINEES FRENCH

TEXT BOOK PRESCRIBED FOR CERTIFICATE COURSE: CAMPUS I

S.S.Khanka, Entrepreneurial Development (Text Book).

BBMM- 605 Retail Marketing

D. Gilbert, Retail Marketing Management; Prentice Hall

 Emergence of service Economy: Definition and characteristics of Service

 An Introduction to Investment: Nature and Scope of investment, Investment Process,

1. Kevin, portfolio Management, Prentice Hall of India, New Delhi.

 International Finance: Nature, scope and significance of international finance.

 International Financial Market: Structure , Sources and forms of Funds, International

BBHRM- 605 Personnel Management

In a complex world of industry and business, organizational efficiency is largely dependent on

 Concepts, structure and Perspectives of HRM

 Understanding of economic theory related to reward management.

1. Armstrong, Michel and Murlis, Helen. Reward Management: A Handbook of Salary

 Meaning of IR, Objectives of IR, Components of IR, Parties to IR

• Arora M. Industrial Relations, Excel Books.