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    Family Mart

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    Previtha Vitha
    FamilyMart is the second largest convenience store chain in the world, operating over 18,000 stores across Asia. It was established in 1973 as the first Japanese-owned convenience store to expand internationally. FamilyMart plans to enter the Malaysian market through a joint venture with local appliance company QL Resources, with the goal of opening its first Malaysian store in Kuala Lumpur by the end of the year and 300 total stores in the country over five years. FamilyMart's positioning focuses on being like family to customers and part of their daily lives through promises of 24-hour operation, clean stores, friendly service, new products, and reliable safety.

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    Family Mart

    Uploaded by

    Previtha Vitha
    249 views1 page
    FamilyMart is the second largest convenience store chain in the world, operating over 18,000 stores across Asia. It was established in 1973 as the first Japanese-owned convenience store to expand internationally. FamilyMart plans to enter the Malaysian market through a joint venture with local appliance company QL Resources, with the goal of opening its first Malaysian store in Kuala Lumpur by the end of the year and 300 total stores in the country over five years. FamilyMart's positioning focuses on being like family to customers and part of their daily lives through promises of 24-hour operation, clean stores, friendly service, new products, and reliable safety.

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    FamilyMart

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    FamilyMart is the second largest convenience store chain in the world, operating over 18,000 stores across Asia. It was established in 1973 as the first Japanese-owned convenience store to expand internationally. FamilyMart plans to enter the Malaysian market through a joint venture with local appliance company QL Resources, with the goal of opening its first Malaysian store in Kuala Lumpur by the end of the year and 300 total stores in the country over five years. FamilyMart's positioning focuses on being like family to customers and part of their daily lives through promises of 24-hour operation, clean stores, friendly service, new products, and reliable safety.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    249 views1 page

    Family Mart

    Uploaded by

    Previtha Vitha
    FamilyMart is the second largest convenience store chain in the world, operating over 18,000 stores across Asia. It was established in 1973 as the first Japanese-owned convenience store to expand internationally. FamilyMart plans to enter the Malaysian market through a joint venture with local appliance company QL Resources, with the goal of opening its first Malaysian store in Kuala Lumpur by the end of the year and 300 total stores in the country over five years. FamilyMart's positioning focuses on being like family to customers and part of their daily lives through promises of 24-hour operation, clean stores, friendly service, new products, and reliable safety.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 1

    Introduction family mart

    FamilyMart is that the 2d largest store chain within the world. Established in 1973, FamilyMart is that
    the 1st Japanese-owned store chain to travel world and presently operates over 18,000 stores in Asia,
    together with the Philippines, Taiwan, Thailand, China, Indonesia, Vietnam, and Malaysia. The name
    ‘FamilyMart’ signifies the familial relationship that values support and growth among its customers,
    employees, and stakeholders.

    Japan's FamilyMart can enter Malaya through a contract with native kitchen appliance QL Resources in
    an exceedingly bid to tighten its grip on the growing Asian market below mitigated foreign investment
    rules set by the Trans-Pacific Partnership trade deal.The shop chain aims to open its 1st Malaysian
    location in Malaysian capital by the top of the year, with plans to launch three hundred stores within the
    country over 5 years.The TPP trade accord, that isn't expected to require impact till 2017 at the earliest,
    can enable Japanese businesses to require a stake of up to half-hour in Malaysian shop operators.
    FamilyMart plans to create the most allowable investment within the QL subsidiary operational the
    chain, giving the japanese company a right away hand in management. FamilyMart has entered such
    markets as Asian country, Taiwan and Thailand through joint ventures with native partners. it'll bring
    ability in development and supply cultivated in Japan in hopes of attracting Malaysian customers. It
    plans to make eat-in areas at stores to contend with in style fast-food chains, and is wanting to supply
    concerning 2,000 completely different product.

    Market Position

    FamilyMart’s positioning is being promoted with its locution “Family Mart, wherever you're one in every
    of The Family”, they hope forever near to their customers’ heart and an important a part of their lives. in
    keeping with “No1 service quality” and “Family Mart’s six promises”, FamilyMart is sincerity and honesty
    to supply best service for his or her client. With Family outlet SQC(Service, Quality, Cleanliness)
    operational guideline, their client feel a lot of glad and content compared with different competitors.
    The Family Mart’s six guarantees enclosed 24Hoperation that supply tactful service, Clean store house
    that makes a snug searching setting, Smiles that keep you in sensible mood, New product launches that
    create life easier, form of recent product, Reliable neighbour to protect safety, these guarantees have
    position within their targeted customers’ mind. Family outlet forever take client’ssatisfaction as their 1st
    priority so their customer area unit feel a lot of glad, friendly and appropriate. The locution of “Fresh
    Food, Made Daily, Delivered Daily” became the positioning and competitive blessings of Family Mart.p

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