Location via proxy:   [ UP ]  
[Report a bug]   [Manage cookies]                
Scribd Logo
Upload

Welcome to Scribd!

  • 36 views

    Yes Google-UX-Design-Certificate

    Uploaded by

    Oni Khalid Ayobami
    The document compares the ordering experiences of two hospital competitors' apps - J-Shammah and Ade's Clinic. J-Shammah is a medium-sized direct competitor located in Bariga, Lagos offering general hospital services starting at $100 per session. Ade's Clinic is a small indirect competitor also located in Bariga, Lagos offering medical lab and pharmacy services starting at $100 per session. The document provides a competitive audit analyzing both competitors' websites, apps, features, design, and content.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd

    Yes Google-UX-Design-Certificate

    Uploaded by

    Oni Khalid Ayobami
    36 views7 pages
    The document compares the ordering experiences of two hospital competitors' apps - J-Shammah and Ade's Clinic. J-Shammah is a medium-sized direct competitor located in Bariga, Lagos offering general hospital services starting at $100 per session. Ade's Clinic is a small indirect competitor also located in Bariga, Lagos offering medical lab and pharmacy services starting at $100 per session. The document provides a competitive audit analyzing both competitors' websites, apps, features, design, and content.

    Copyright

    © © All Rights Reserved

    Available Formats

    XLSX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    The document compares the ordering experiences of two hospital competitors' apps - J-Shammah and Ade's Clinic. J-Shammah is a medium-sized direct competitor located in Bariga, Lagos offering general hospital services starting at $100 per session. Ade's Clinic is a small indirect competitor also located in Bariga, Lagos offering medical lab and pharmacy services starting at $100 per session. The document provides a competitive audit analyzing both competitors' websites, apps, features, design, and content.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Download as xlsx, pdf, or txt
    36 views7 pages

    Yes Google-UX-Design-Certificate

    Uploaded by

    Oni Khalid Ayobami
    The document compares the ordering experiences of two hospital competitors' apps - J-Shammah and Ade's Clinic. J-Shammah is a medium-sized direct competitor located in Bariga, Lagos offering general hospital services starting at $100 per session. Ade's Clinic is a small indirect competitor also located in Bariga, Lagos offering medical lab and pharmacy services starting at $100 per session. The document provides a competitive audit analyzing both competitors' websites, apps, features, design, and content.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Download as xlsx, pdf, or txt
    of 7

    Competitive audit

    Goal: Compare the ordering experience of each competitor's app


    General i

    Competitor type Location Product offering Price

    J-Shammah hospitals Direct Bariga, Lagos Hospital $

    $100 per
    Ade's clinic Indirect Bariga, Lagos Medical lab and pharmacy
    session
    General information

    Website Business size Target audience

    J-Shammah.com.ng Medium Everyone

    www.adeclinic.ng Small everyone


    First impressions
    Unique value proposition Website experience
    Good
    + Simple to navigate
    "superb but affordable healthcare" - Minimal features and visuals

    Good
    + Visually appealing
    "A place for everyone" + Makes customers feel welcome
    - Navigation is complicated
    First impressions
    Dedicated mobile app experience Features
    Okay Outstanding
    + Easy to use + Detailed pizza tracker with live updates
    + Lots of intuitive features + One-click payment
    - App doesn't offer any audio accessibility
    - App is only available in English
    Good Okay
    + Visually appealing + Group order option
    + Makes customers feel welcome + Order filter feature
    + Accessibility-friendly - Simple, unreliable delivery tracker
    - Payment process is difficult to complete
    UX
    (rated: needs work, okay, good, or outstanding)
    Mobile app interaction
    Accessibility User flow
    Needs work Outstanding
    - Only available in English + Straightforward user flow
    - No features for audio or visual impairments + payment processes are simple and clear

    Outstanding Needs work


    + Available in five languages - Payment process is repetitive and frustrating
    + Audio available for entire menu - Difficult to find key info (menu, location, hours)
    + Integrated with voice assistant technology
    Mobile app visual design
    Navigation Brand identity
    Good Needs work
    + Buttons are clearly marked - Minimal brand identity
    + Easy to switch locations - App is simple
    - App sections are not defined by color - Only uses two colors

    Okay Outstanding
    + Easy to switch languages + Clear brand identity, including colors, font, style,
    - Some elements seem clickable but are not motion, imagery, and photography
    Mobile app content
    Tone Descriptiveness
    Friendly and informative Outstanding
    + Short and to the point
    + Focused on info relevant to target
    audience

    Friendly and formal Okay


    + Focused on info relevant to target
    audience
    - Wordy
    - Unnecessary details

    You might also like