The document outlines the phases of an export marketing plan project. Phase 1 involves individually adapting products and providing product information. As a group, the top 2 product choices will be selected. Phase 2 has two parts: the first part involves analyzing a specific country market's feasibility by profiling the country and target markets. The second part requires the group to decide the best country and target market match for the product.
The document outlines the phases of an export marketing plan project. Phase 1 involves individually adapting products and providing product information. As a group, the top 2 product choices will be selected. Phase 2 has two parts: the first part involves analyzing a specific country market's feasibility by profiling the country and target markets. The second part requires the group to decide the best country and target market match for the product.
The document outlines the phases of an export marketing plan project. Phase 1 involves individually adapting products and providing product information. As a group, the top 2 product choices will be selected. Phase 2 has two parts: the first part involves analyzing a specific country market's feasibility by profiling the country and target markets. The second part requires the group to decide the best country and target market match for the product.
The document outlines the phases of an export marketing plan project. Phase 1 involves individually adapting products and providing product information. As a group, the top 2 product choices will be selected. Phase 2 has two parts: the first part involves analyzing a specific country market's feasibility by profiling the country and target markets. The second part requires the group to decide the best country and target market match for the product.
Here is the outline for Export Marketing Plan project. The first stage in the planning process is a preliminary country analysis. The marketer needs basic information to evaluate a country market’s potential, identify problems that would eliminate a country from further consideration, identify aspects of the country’s environment that need further study, evaluate the components of the marketing mix for possible adaptation, and develop a strategic marketing plan.
SPECIFIC INSTRUCTIONS
PHASE 1: This is to be done individually.
Adapt products (from PRINMAR or EXPRMGT projects or new products) and provide the following information for each product:
1. Colored visual presentation of the actual product.
2. HS Code and Product classification. Be able to justify or explain the choice. 3. Product Description: Be able to describe in general what the product is and its basic features and functions. 4. Product Name (Brand Name if there is any).
As a group, select your top 2 choices and be able to make a one-page report justifying your selection.
Note: Faculty in charge will choose and approve the product to focus on for the succeeding phases of this plan.
PHASE 2 FIRST PART: This is to be done by group.
Using GMID (Global Market Information Database of EUROMONITOR INTERNATIONAL) and/or other references, identify a SPECIFIC COUNTRY MARKET. The objective of this of this part is to match the aforementioned product with particular need of specific country market.
Using some components of the EXPORT MARKETING PLAN FORMAT, provide the necessary information and analyze each to justify the market feasibility of the chosen country market. Outline is as follows: MARKET FEASIBILITY
I. Country Profiling 1. Geographic (please include the map) 2. Political-legal: Include trade requirements and products not allowed to be exported in the chosen country market. This is to ensure that your chosen product is acceptable in your chosen market. 3. Demographic (referring to population and similar context) 4. Socio-cultural 5. Economics (which includes the data on exports and imports of target country market in US dollars, lifestyle indicators, market size of the product in the target country market) 6. Technological 7. Conclusion
II. Target Market Profiling
1. Description of Target Markets: Identify the primary and secondary target market. 2. Geographic (referring to the target city, include the city map) 3. Demographic (referring to population and similar context) 4. Behavioral (indicators which include the purchase occasion, benefits sought, user status, usage rate, loyalty status, readiness state, and attitude toward product) 5. Psychographic (social class, lifestyle, personality) 6. Conclusion Dr. Dave Vincent Mangilet, CPM Outline for the EXPOMAR Project EXPORT MARKETING PLAN
III. Industry Players
1. Local Industry (company shares of product by off-trade volume). List of domestic companies offering the same product/product category. a. Company description of the top 3 competitors. Include their market share. 2. Export Market Industry (company shares of product by off-trade volume). List of companies exporting the same product/product category. a. Company description of the top 3 exporters. Include their market share. 3. Conclusion
SECOND PART: This requirement is for the group. The group should decide the best country market and target market profile that matches the product. A one-page summary of findings/analyses as to what country market and target market profile best suits the product. Be able to highlight at least 5 major characteristics of the chosen market.
IMPORTANT REMINDERS: 1. Conclusions and analyses should be done in paragraph form. 2. Italicize your analyses. 3. Provide sources of information/ references to every significant study highlighted in the requirement. 4. Students are highly encouraged to be resourceful in looking for other research materials [e.g. Euromonitor, journals, books, periodicals, etc.], which will assist the completion of the study. Let it be the goal of the students to exhaustively explore other research materials that will contribute to the completeness of the data gathering.
5. Written report guidelines
1. Software: MS Word for your encoding
2. Page set up: Top [0.8”] Bottom [0.8”] Left [1”] Right [1”] 3. Text: Calibri 10 4. Spacing: Single only [double-spacing after a paragraph only] 5. Paper size: Standard short bond paper 6. Title page: encoded in the lower part of the short bond paper
Export Marketing Plan
Phase ___ TITLE (Product/ Country Selection)
Submitted by: Group Name Group Members (In alphabetical order) EXPOMAR [Section]
