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    Appendix Swot Analysis: Internal Factors Strengths (+) Weaknesses (-)

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    Dhruv Mansharamani
    The document provides a SWOT analysis for a new personal care brand. It identifies strengths such as a diverse product portfolio and innovative customer-focused solutions. Weaknesses include being a new player in a saturated market dominated by established brands. Opportunities include the large and growing personal care market that aligns with the brand's cost-effective, healthy products. Threats include low barriers to entry and high competition in the red ocean strategy market. The analysis summary concludes the company has resources to leverage existing distribution channels to penetrate new markets by applying lessons from successfully launching another brand.

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    Appendix Swot Analysis: Internal Factors Strengths (+) Weaknesses (-)

    Uploaded by

    Dhruv Mansharamani
    243 views2 pages
    The document provides a SWOT analysis for a new personal care brand. It identifies strengths such as a diverse product portfolio and innovative customer-focused solutions. Weaknesses include being a new player in a saturated market dominated by established brands. Opportunities include the large and growing personal care market that aligns with the brand's cost-effective, healthy products. Threats include low barriers to entry and high competition in the red ocean strategy market. The analysis summary concludes the company has resources to leverage existing distribution channels to penetrate new markets by applying lessons from successfully launching another brand.

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    Marketing analysis naturali

    Original Title

    Naturali SWOT

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    The document provides a SWOT analysis for a new personal care brand. It identifies strengths such as a diverse product portfolio and innovative customer-focused solutions. Weaknesses include being a new player in a saturated market dominated by established brands. Opportunities include the large and growing personal care market that aligns with the brand's cost-effective, healthy products. Threats include low barriers to entry and high competition in the red ocean strategy market. The analysis summary concludes the company has resources to leverage existing distribution channels to penetrate new markets by applying lessons from successfully launching another brand.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    243 views2 pages

    Appendix Swot Analysis: Internal Factors Strengths (+) Weaknesses (-)

    Uploaded by

    Dhruv Mansharamani
    The document provides a SWOT analysis for a new personal care brand. It identifies strengths such as a diverse product portfolio and innovative customer-focused solutions. Weaknesses include being a new player in a saturated market dominated by established brands. Opportunities include the large and growing personal care market that aligns with the brand's cost-effective, healthy products. Threats include low barriers to entry and high competition in the red ocean strategy market. The analysis summary concludes the company has resources to leverage existing distribution channels to penetrate new markets by applying lessons from successfully launching another brand.

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    © All Rights Reserved
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    Download as docx, pdf, or txt
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    Appendix

    SWOT ANALYSIS
    INTERNAL FACTORS
    STRENGTHS (+) WEAKNESSES (-)
       
     Product Mix and Product Portfolio is diverse.  New player in the personal care segment with already saturated market by
     Innovative solutions according to the customer’s need. established national and international players.
     Strong retail and e-commerce channels with own (viz. Spencer’s, Dr. Vaidya,  Difficult to create high adoption rate as the brand loyalty is high in this
    Nature’s Basket) and sourced (viz. Amazon, Flipkart). segment.
     Already successful with targeting and implementation in the digital native  Prime reliance on advertisements for selling products, creating awareness and
    audience in spite the presence of global behemoths in the market. capturing the market for the personal care segment.
     Cost-effective and youth-oriented ingredients in the Product Portfolio and Mix.  The high cost of advertisements, promotions and developmental activities.
     Widespread reach with advertisements and promotions by Celebrities as
    Promoters and Brand Ambassadors.

    EXTERNAL FACTORS
    OPPORTUNITIES (+) THREATS (-)
       
     Personal care segment is more than 34k crores market and is growing annually  Low entry barrier with the advent of technological advancements.
    with the rate of 10%.  Highly competitive market as it is following red ocean strategy.
     The personal care needs of modern millennials and Gen Z consumers are  Due to the ongoing pandemic and turbulent times, the economy is still
    aligned with the brand; providing cost-effective and healthy ingredients with vulnerable.
    bridging the product gap.  The plethora of choices for the particular products might lead to confusion and
     Indian economy is showing sign of recovery for last quarter. reluctance in trying new products as the consumers are conscious about the
     The launch of brand during a festive season will give the much-needed push personal care product segment.
    the products to the consumers.
     Meeting product requirements for different consumers in a fast-paced
    environment to align to sensual needs of the consumers.

    ANALYSIS SUMMARY
     
    RPSG group has all the resources to leverage and market its Naturali range of products in form of distribution channels of Spencer’s Retail
    (a RPSG venture), Nature’s Basket and Dr Vaidya’s, to penetrate newer markets. Their experience of successful launch of Too Yumm! in
    fiercely competitive segment being ruled by global Conglomerate like Pepsi Co can be used to build a perfect marketing and branding
    strategy to attract consumers for its Naturali range of products which could tap in on the guilt free and organic trend segment of the
    market.

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