Marketing Project: Visit To A Retail Store
Marketing Project: Visit To A Retail Store
Marketing Project: Visit To A Retail Store
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MARKETING PROJECT
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VISIT TO A RETAIL STORE
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NAME:
CLASS:
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GULF ASIAN ENGLISH SCHOOL
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2019-20
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ACKNOWLEDGEMENT
S.NO TOPICS
1 Introduction about the shop
2 Organizational structure
3 Services of retailers to Wholesalers
and Consumers.
4 Different types of Goods dealt.
5 Additional services
6 Promotional activities
7 Buying and selling
8 Competitors
9 Conclusion
10 Bibliography
VISIT TO A
RETAIL STORE
LULU HYPERMARKET
INFORMATION ABOUT THE STORE:
LuLu Group International is an Indian multinational conglomerate
company that operates a chain of hypermarkets and retail
companies, headquartered in Abu Dhabi, United Arab Emirates. It
was founded in 2000 by M. A. Yusuff Ali who hails from the
Thrissur district in Kerala, India. LuLu Group International mainly
operates the international chain of hypermarkets named "Lulu
Hypermarket" across the Gulf Cooperation Council (GCC). LuLu
has over 57, 000 employees of various nationalities.
It is one of the largest retail chains in Asia and is the biggest in
the Middle East with 178 outlets in the Gulf Cooperation Council
(GCC) countries. LuLu Group International administrates Lulu
Hypermarket which also has 13 malls all over the GCC Countries
LULU WHERE THE WORLD COMES TO SHOP!
HISTORY
LuLu Group International opened its first supermarket in Abu
Dhabi, United Arab Emirates, in 1995, when the retail business
scenario in the region started to change with the entry of
Continent (now Carrefour). Later, more LuLu Supermarket stores
were opened in different parts of Abu Dhabi. There are also
several Lulu stores found in the emirate of Dubai. In the late
1990s, the LuLu Center department stores were launched, and
the group expanded to other countries in the Middle East. In
2000, the first Lulu Hypermarket store was opened in Dubai. With
this launch, the Group embarked on an aggressive expansion
plan. It soon grew into a chain with several outlets across the
UAE, Kuwait, Qatar, Kingdom of Saudi Arabia, Bahrain, Oman,
and Yemen. Lulu Hypermarket is owned by the parent company
LuLu Group International.
Organizational structure of LuLu
Grocery Offers
PROMOTIONAL ACTIVITIES
The customers enjoy discounted prices during offers.They also
exploit the use of coupons received on certain amount purchase
and also use gift vouchers to gift it to their loved ones.This surely
attracts the customers to purchase from their store.
Along with the basic parking and ATM facilities,LuLu hypermarket also
indulges in many other activities like in the before page and services to the
society as well as the needy.
SERVICES TO WHOLESALERS AND
MANUFACTURERS
SERVICES TO CONSUMERS
TYPES OF RETAILERS
There are 7 main types of retailers which can be defined by the
size of their business and the way they in which they sell their
products.
The 7 main types of retailers are;
COMPETITORS
The most leading competitor for LuLu hypermarket is Carrefour
and there are other competitors too like Spinneys, Al Maya etc.
Carrefour
Carrefour was launched in United Arab Emirates in 1995. Today,
Carrefour operates 28 hypermarkets, 43 supermarkets, and
employing over 9200 of colleagues.
Carrefour is dedicated to rewarding its loyal customers and
offering access to a unique and pleasant shopping experience
through special offers and promotions throughout the year.
Carrefour is committed to continued business growth in
convenient locations across the Middle East, Africa, and Asia to
create great moments for everyone, every day.
It offers a variety of products like electronics, grocery, food, Home
Appliances etc.
BUYING AND SELLING PROCESS IN LULU
Satisfy the needs of as many people as possible:
To cater to the needs of our customers throughout the world,
we refine our offering to provide them with a selection of
fresh products, products from local suppliers, major-brand
products, essential non-food items, the best new innovations
and day-to-day retail services. Satisfying all our customers is
also about being attentive to their expectations in terms of
ethics, values and meaning as well as to certain specific
needs.
Ensuring product quality:
Quality is essential for gaining our customers’ trust in the
long term. It is in our genes. Our products all meet strict and
intangible requirements in terms of quality and safety. We
must reaffirm our quality culture continually, making sure we
are the best we can be, particularly in fresh products, by
strengthening partnerships with the producers and livestock
farmers who guarantee an unparalleled level of quality. Our
priority is maintaining the best relationship between quality
and value for money in everyone’s interests.
Improving the legibility of our product range:
We must ensure that our offering is of high quality and easy
to understand, particularly in terms of pricing. In our view it is
essential to prioritize effectiveness over simple proliferation.
In practice, this means we focus on products from the most
popular major brands, sold at market prices. Carrefour
brands complement these and focus on a selection of
simple, high-quality products and an increasingly extensive
range of regional products. To make shopping easier, we are
also improving product displays through easily
understandable merchandising.
Guaranteeing the best prices every day:
Offering our customers products at a fair price is essential to
Carrefour. Our pricing policy is based on low prices every
day, with more targeted promotions to restore our
customers’ purchasing power. Every day, we work to make
sure that they get the best prices, without compromising on
quality.
Encouraging sales of local products:
An appreciation of regional products and being part of the
local community are fundamental to us. It is why we give our
store managers and their teams the flexibility to adapt their
product range to their catchment area and their customers’
expectations. We establish solid relationships with local
suppliers and encourage direct links between our customers
and producers. Our stores are embedded in their
environment in all the countries and regions in which we
operate.
CONCLUSION
BIBLIOGRAPHY
https://en.m.www.wikipidia.org>wiki
https://en.wikipedia.org › wiki › LuLu_Group_International
https://en.wikipedia.org › wiki › Lulu
https:// www.luluhypermarket.com
https://lulugroupinternational.com
https://www.carrefouruae.com/
https://www.google.com
https://www.googleimages.com