The document outlines the production, marketing, and financial plans for R-Sweetened Pastries. It includes production schedules, equipment needs, sales procedures, target markets, pricing, promotional strategies, packaging, staffing, and 12-month financial projections including income statements, cash flows, and a statement of financial position. Key aspects of the business are production of baked goods and pastries, targeting customers within 5 miles, and maintaining moderate pricing to provide good value.
The document outlines the production, marketing, and financial plans for R-Sweetened Pastries. It includes production schedules, equipment needs, sales procedures, target markets, pricing, promotional strategies, packaging, staffing, and 12-month financial projections including income statements, cash flows, and a statement of financial position. Key aspects of the business are production of baked goods and pastries, targeting customers within 5 miles, and maintaining moderate pricing to provide good value.
The document outlines the production, marketing, and financial plans for R-Sweetened Pastries. It includes production schedules, equipment needs, sales procedures, target markets, pricing, promotional strategies, packaging, staffing, and 12-month financial projections including income statements, cash flows, and a statement of financial position. Key aspects of the business are production of baked goods and pastries, targeting customers within 5 miles, and maintaining moderate pricing to provide good value.
The document outlines the production, marketing, and financial plans for R-Sweetened Pastries. It includes production schedules, equipment needs, sales procedures, target markets, pricing, promotional strategies, packaging, staffing, and 12-month financial projections including income statements, cash flows, and a statement of financial position. Key aspects of the business are production of baked goods and pastries, targeting customers within 5 miles, and maintaining moderate pricing to provide good value.
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PRODUCTION PLAN
FIGURE 7.PRODUCTION SCHEDULE
PRODUCTION PROCESS
FIGURE 8. EQUIPMENT REQUIRED SALES PROCEDURE
FIGURE 9. MARKETING PLAN
PRODUCT
R-Sweetened Pastries will focus on the company unique value propositions;
● Offering organic, high-quality food items including baked goods, sandwiches,
soups, salads and more.
● Offering a convenient location that offers both eat-in or take-out options.
● Providing excellent customer service
PLACE
Our place is near SM City, Quimpo Blvrd. , Davao City. Located near tulip dr.
PRICE
R-Sweetened Pastries pricing will be moderate so customers feel they receive great
value when patronizing the stores.
PROMOTION R-Sweetened Pastries expects its target market to be individuals working and/or
living within a 5-mile radius of each of its store. The Company’s promotions strategy
to reach these individuals includes:
✔ Direct Mail
R-Sweetened Pastries will blanket neighborhoods surrounding its locations with direct
mail pieces. These pieces will provide general information on R-Sweetened Pastries,
offer discounts and/or provide other inducements for people to frequent the store.
✔ Public Relations
We will contact all local and area newspapers and television stations to tell them
about the opening and unique value proposition of R-Sweetened Pastries.
✔ Advertising
R-Sweetened Pastries will initially advertise in local newspapers and sponsor
community events in order to gain awareness.
✔ Sampling
R-Sweetened Pastries employees will initially give free food samples to passerby’s to
enable them to taste the quality of our products and learn about us.
✔ Ongoing Customer Communications
R-Sweetened Pastries will maintain a website and publish a monthly email
newsletter to tell customers about new events, products and more.
✔ Pre-Opening Events
Before opening the store, R-Sweetened Pastries will organize pre-opening events
designed for prospective customers, local merchants and press contacts. These
events will create buzz and awareness for R-Sweetened Pastries in the area.
PEOPLE
Costumers/ Clients Responsiveness and respect will be the key to success relationship in the continuous
process of the business
PACKAGING
We ensure the quality of our products to be sealed and in proper ways. We
use single-serving tray in a box, boxes becoming plates, printed tin packaging, and
pop-up package design.
FIGURE 10
POSITIONING
We have efficient workers that are applicable to the work opportunities including the
owner. New ingredients: An updated logo, creative vision and brand voice "Pastry" is brought front and center as part of the updated brand logo, which features a soft font and airy graphics to convey the warm and inviting nature of the brand. A new, more relatable brand voice emphasizes friendliness and expertise, while incorporating bakery phrases and terminology, such as "Baker's Tips" and "Inside Scoop" across all traditional and digital marketing channels. The moment customers click on the R-Sweetened Pastries website, open an email or flip through a catalog, they will experience vibrant product displays and enticing imagery. The website brings this fresh brand direction to life with a virtual bakery experience, complete with mouth-watering pastries, desserts and daily menu specials.
On today's menu: Sweet treats, English muffins, savory brunch favorites
and more
At , products are made with exceptional care and rapidly frozen to ensure supreme
quality and flavor, delivering the same bakery fresh taste as the day they were
made. Key categories within the R-Sweetened Pastries, including some of the newest
offerings, are*:
● Muffins and Breads: Super-Thick, Traditional, and Mini English
Muffins, Italian Herb and Cheese Pull Apart Bread, Everything Bagel with Lox
and Cream Cheese, Filled Scones, Loaf Cakes and Gourmet Waffles
● Brunch: Sun-Dried Tomato and Feta Quiche, Maple-Glazed Sweet
Rolls, Cheesy Onion and Garlic Rolls, Marionberry Sweet Rolls, Spinach and
Bacon Strata and Ham and Cheese Croissants
● Gourmet Food and Pantry: Fruit Preserves, Tiffin Coffee, Honey and Fruit
Butters FINANCIAL PLAN
MAJOR ASSUMPTIONS
MAJOR ASSUMPTIONS
Cash Inflow 5,922
% of sales on 8,600
credit Cash Outflow 11,230
% of purchase 7,120
on credit Avg. Payment 10,9243
Period Months to keep 34,874
on hand Minimum 12,455
Inventory
Purchase
LOANS AND INVESTMENT TABLE
Starting Balance 15,238
Sales 8,222 Sales Last Month 11,290 Sales two months ago 8,455 Sales three months ago 12,832 Sales four months ago 14,820 Sales five months ago 17,203 Sales six months ago 19,999 Assets 59,900 Cash 300,341 Account Receivable 2,102 Inventory 10,000 Other current assets 12,111 Long term assets 12,299 Accumulated Depreciatio 29,000
n Liabilities 21,554 Accounts Payable 34,819 Capital 600,527 Paid-in Capital 4567,821 Retained Earnings 280,5617
PROJECTED STATEMENTS OF COMPREHENSIVE INCOME
JAN-DEC 2020 JAN FEB MAR APR MAY JUN JUL Sales 500,000 60,000 65,000 70,000 70,000 60,000 65,000 60,000 Cost of Sales Materials 100,000 15,000 15,500 18,000 18,000 15,000 15,500 15,000 Labor 42,000 7,000 7,000 7,000 7,000 7,000 7,000 7,000 Manufacturin g Overhead 35,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 Depreciation 35,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000
Total Cost of Sales 260,000 26,000 26,500 27,000 27,000 26,500 26,500 26,000
ACCOUNTS PAYABLE 50,000.00 LOANS PAYABLE-CURRENT 100,000.00 TOTAL CURRENT LIABILITIES
150,000.00
NONCURRENT LIABILITIES:
LOANS PAYABLE-NONCURRENT 100,000.00
CAPITAL:
BEGINNING BALANCE 200,000.00
NET INCOME FOR 11 MONTHS 100,000.00
ENDING BALANCE 300,000.00
TOTAL LIABILITIES AND CAPITAL 550,000.00
FIGURE 10.FINANCIAL STATEMENT ANALYSIS
PARTICULARS 2019 2020
Sales 200,000 400,000
Less: Cost of Goods sold 100,000 200,000
(including purchases) (20,000) (40,000)
Gross Profit 150,000 200,000
Less: Selling & 20,000 30,000 Distribution expenses
Less: Depreciation 5,000 5,000
Earning before interest 30,000 50,000
& Tax
Less: Interest 10,000 15,000
Earning before Tax 50,000 70,000
Less: Taxes 15,000 18,000
Earning after Tax 40,000 46,000
APPENDIX
THE PASTRY CORPORATION
The pastry industry is a huge business that caters to people's weaknesses for tasty
breads, cakes, pies and sweet rolls. According to the American Bakers Association,
bakery products make up 2.1 percent of the gross domestic product of the
Philippines. Baking has grown over the last century in the Philippines, from a relatively small
industry to a large, popular industry. Initially, the island featured mainly independent
bakeries that serviced cities and towns and provided employment to the local people.
Nowadays, chain bakeries have increased the number of bakeries in the Philippines
and have also lowered the prices of bakery products. Due to the increased demand
for bakery products from the population in the Philippines, the pastry industry has
grown, leading to it providing greater employment opportunities both in the bakeries
and in central management.
PASTRY HOUSE
● Pastry digital network.
We’re bring the most interesting stuff web right to your comfy
chair. It is the R-SWEETENED PASTRIES Digital Network.
● WI-FI
Pastries brings people together, and our free WI-FI service keep
them connected within the store.
● Community
Means were better together in our stores and the world our large HOW DO YOU LIKE LOW CARBOHYDRTATES PASTRIES?
Healthy and beneficiary pastries that made with fruits and lessen sugar, here in R- SWEETENED PASTRIES we offer the best healthy pastry to everyone.
FLAVORS IN YOUR PASTRIES
Pastry has been the favorite of everybody, wherein: sweets and delicious food, but the R-SWEETENED PASTRIES made the more essentials that anyone can afford and no worries with high content of sugar.
We started from a piece of banana and made it a cup of cupcakes that is, lessen with sugar and more nutrients. In this idea, we persuade the capabilities of a stable and maintain health to everyone which we can earn money by serving.
It is 87% fruit quality that is very healthy and nutritious for everyone, contains with a lot of benefits for good health.
GROWING The industry of Pastry has been all over the world, but the compatible and none worried is the lessen sugar and low carbohydrates. This company has been aired to every pastry makers to evolve their products in a healthy way.
R-SWEETENED OPPENING PAGE
MY PASTRY IDEA PRODUCTION IDEA
Php.45,748.00- pastries and drinks
Php.9,338.00- merchandise and music
Php.11,982.00- other product ideas
Php.7,999.00- new technologies
EXPERIENCE IDEA
Php.8,299.00- Ordering, Pick-up and delivery
Php.45,710.00- atmosphere and location
Php.11,900.00- other experience idea
INVOVEMENT IDEAS
Php.5,115.00- building company
Php.9,122.00- social responsibility
Php.20,000.00- other involvement idea
MENU
INCOMES
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