They count on dad

to get them to the game.

He counts on TRICO
®

to get them there safely.

With more styles and sizes to fit more vehicles
on the road than any other wiper manufacturer,
TRICO is the brand you can trust to protect your
customers – and your reputation.
 1910 1920 1930 1940 1950 1960 1970

1917 1927 1936 1949 1953

Rain Rubber Visionall® Windshield Automatic wiper / Arctic winter blade
The first production Two blade washer system washer system
wiper blade wiper system
 INNOVATION

Envisioning the future

From the creation of the wiper blade industry to the latest in advanced beam blade technology – and countless
innovations in between – TRICO has been the global wiper industry leader for close to a century. And we
continue to forge ahead with innovative solutions, unmatched quality and outstanding performance.

For over 90 years, TRICO has developed innovations to anticipate the needs of today’s vehicles and drivers.
From quicker, easier installation to enhanced wiping performance that keeps your customers driving safely,
TRICO is always at the forefront of technology and intelligent solutions.
But what’s so important about our history of innovation isn’t the litany
TRICO CLE A R FAC T S
of firsts we’ve brought to the marketplace – it’s about what’s next.

TRICO has invented over

1,000 patented innovations

1980 1990 2000 2010

1979 1995 2000 2002 2009 2010

Tubular wiper blade TRICO TRICO Beam blade TRICO Flex® blade Teflon® SHIELD™
Exact Fit® blade Teflon® blade with SWIFT® Easy First crossover blade in the
Connection Technology North American Aftermarket
Since the inception of the wiper industry, TRICO has shown a constant commitment to product
advancement and unparalleled dedication to driver safety. Every day, TRICO works diligently to meet
our customers’ needs – OEMs who trust our wiper blades on their new vehicles, professional installers
who depend on them to protect their customers in any weather and drivers who rely on them
to keep their families safe.

Teflon® surface protector Pre-attached adaptor

Exclusively offered on Consistently fits more vehicles
premium TRICO wipers directly, right out of the package
 SUPERIOR DESIGN & MANUFACTURING

Not all wiper blades are created equal

Many people think wiper blades are all the same. That is simply not true. TRICO has engineered key
technological advances into each wiper line to ensure each product performs better, lasts longer, installs easier
and fits more vehicles than any other supplier. TRICO engineered wipers truly do enhance driver visibility.

SWIFT® Easy Exclusive dual-point Memory Curve

Connection Technology coupler for uniform pressure Steel™ beam
Bringing OEM engineering
and quality to the Aftermarket
As a first-in-industry wiper blade innovator, TRICO has always been the wiper brand that offers superior products, designed
and engineered with OEM rigor and quality, and created with the needs of technicians and drivers in mind. Every day, we
partner with OEM experts to cultivate new ideas that truly make a difference in wiper blade performance. Throughout the
development process, our products are put through harsher-than-real-world testing conditions at our unparalleled R&D
facilities. From conception to completion, TRICO goes above and beyond to provide unique visibility solutions that will
make tomorrow safer for everyone on the road.
 A D V A N C E D O E M T ec h nolog y

At the forefront of the global wiper industry

TRICO’s strong, enduring relationship with OEMs across the globe fuels our
TRICO CLE A R FAC T S
knowledge, keeping us at the forefront of the wiper industry and allowing us
Sell wipers in over 50 countries
to be the first to bring innovative solutions to the Aftermarket.
on 5 continents, fitting thousands
of model applications.
TRICO OEM capabilities:

• Deliver products to nearly 50 countries around the world Over 70 engineers at our Technology
Center in Rochester Hills, Michigan, and
• Work directly with most major OEMs nearly 200 engineers around the globe.

• Partner with vehicle manufacturers on platforms two to three years out,

which puts us on the cutting edge of technology and development House more than 60 test chambers,
150 test bucks and 6 full-size vehicle
for the Aftermarket as well test bays for R&D.
• Significant OEM R&D, testing and quality control practices are employed
to bring the same level of engineering and quality to the Aftermarket Manufacture millions of
wiper blades annually.
• ISO 9001, ISO 14001 and TS16949 certified company wide
 BEAM BLADE TEChNOLOGy

Premium Beam Blade with Advanced Flexible

Teflon® Surface Protector Beam Blade Technology
Uniquely engineered for precision Beam blade technology
contact with highly curved windshields. at an affordable price.
Features and benefits: Features and benefits:
• Original factory quality for the same • SWIFT® Easy Connection Technology
fit and function as when the offers quick and easy wiper replacement
vehicle was new
• All-weather durability
• Exclusive Teflon® surface
• Memory Curve Steel™ beam provides
protector provides a smoother
uniform pressure for the clearest wipe
wipe and longer life
• Tested to perform over 1.5 million cycles
• Extreme weather durability –
from sun and rain to snow and mud • Available in 16"–28" lengths
• Memory Curve Steel™ beam provides
uniform pressure for the clearest wipe
• Exclusive dual-point coupler balances
wiper pressure to help eliminate streaking
• Available in 14"–28" lengths

NUMBER OF NEW MODELS

WITh BEAM BLADES
TRICO CLE A R FAC T S 175
150

Over 60% of new 2010 vehicles and 125

100

over 700 models since 2000 have 75

50
beam blades as Original Equipment. 25
0
2000 2005 2010
 TRADITIONAL WIPER BLADES

Teflon® Surface Protector Factory Replacement Factory Replacement Rear

TRICO teamed up with DuPont TRICO has taken the extra step Original factory quality offers the
Teflon® brand coatings to create a of pre-assembling the wiper blade same look and performance as new
premium wiper blade that’s a step so that the blade’s receptor matches integral rear vehicle wiper blades.
above. The unique Teflon® infused the specific arm style of the vehicle. Precisely designed to provide the
wiper element glides effortlessly Features and benefits:
best fit and critical rear visibility.
over the glass for a quieter, • Original factory quality for the Features and benefits:
smoother wipe. same fit and function as when • Original factory quality for the
Features and benefits: the vehicle was new same fit and function as when
the vehicle was new
• Teflon® surface protector on • Pre-assembled connector for
wiping edge provides longer life quick and easy wiper replacement • Over 21 million vehicles on
and a smoother wipe the road have a rear integral
• Durable steel frame for
wiper blade
• Extra-durable metal reliable quality
superstructure is riveted • Provides critical rear visibility
• Available in 10"–28" lengths
at vulnerable contact points in today’s aggressive driving
environment
• Pre-attached adaptor is designed
to fit 95% of vehicles directly • Precisely designed to provide the best
fit for vehicles, eliminating the need
• Available in 11"–28" lengths
for customers to go to the dealership
• Available in 10"–16" lengths

TRICO CLE A R FAC T S

Exact Fit is the #1 selling

wiper line in the Aftermarket
for nearly 10 years.
 ThE PROFESSIONAL ChOICE

Universal Beam Blade Universal Steel Frame Blade

An affordable way to upgrade your The TRICO (30 Series) blade is the
customers to beam blade technology. practical choice, so customers don’t have
And with 96% vehicle coverage, an easy to compromise quality when on a budget.
connection system and trusted TRICO An aerodynamic steel frame provides
performance, more customers can drive exceptional strength and durability, and the
with the best. precision-cut rubber edge creates superior
Features and benefits: wiping action.
• Minimal number of SKUs cover 96% Features and benefits:
of vehicles • Pre-attached adaptor fits 95% of vehicles on
• SWIFT® Easy Connection Technology the road directly for quick and easy installation
offers quick and easy wiper replacement • Engineered for better wrap on highly
• Memory Curve Steel™ beam provides curved windshields
uniform pressure for a clean, clear wipe • Longer life, precision-cut wiping edge
• Tested to perform over 1.5 million cycles • Available in 11"–28" lengths
• Aerodynamic spoiler ensures positive
wiper contact at various driving speeds
• Available in 16"–28" lengths

TRICO CLE A R FAC T S

TRICO Tech and TRICO combine

to offer up to 96% coverage in
only 24" of display space.
 EXTREME WEAThER PERFORMANCE

Winter Blade Winter Blade with

TRICO Chill blades feature a protective Teflon® surface protector
rubber boot to help prevent snow and The blade’s rubber boot protects the
ice from clogging the blade. This allows metal blade frame from becoming
the blade to maintain even pressure clogged with snow and ice. You know
to provide a clean wipe and enhance you have a TRICO Chill Teflon® Edge by
driving visibility. the distinctive color strip on the rubber
Features and benefits: edge and the blade’s blue end caps.
• Constructed of high-grade steel and Features and benefits:
extruded rubber for durability and • Exclusive wiping edge with Teflon®
performance in wet, wintry weather surface protector provides longer life
• Fits unique Pinch Tab wiper arms and smoother wipe
• Available in 11"–28" lengths • Low friction for smoother,
quieter wipe
• No chattering or squeaking
• Available in 15"–28" lengths

TRICO CLE A R FAC T S

Many areas of the country

receive more than 20 inches
of snow annually.
 SPECIALTy WIPERS

For Trucks, Buses and RVs Original Styling

TRICO offers the largest selection of TRICO’s Classic wiper blades feature
heavy duty wiper products on the a silver finish to resemble the Original
market today. With a full line of wiper Equipment blades on many of the
blades, refills and arms, TRICO has classic American cars manufactured
the wiper products for virtually all from the 1940s through the 1960s.
of your heavy duty truck, bus and And the precision-cut rubber wiping
recreational vehicle needs. element is sure to provide a clean
Features and benefits: wipe every time.
• Durable metal construction Features and benefits:
• Heavy duty natural rubber • Silver finish
wiping element • Steel frame for strength
• Quick and easy installation and durability

• Available in 10"–32" lengths • Available in 10"–18" lengths

in a variety of configurations
 R E F IL L S, P U MP S & A R M S

Wiper Refills Spray™ Wiper Arms

When you only need to replace the rubber TRICO offers a universal washer pump, Heavy duty wiper arms are Original
wiping element, TRICO makes it easy, offering a reservoir and pump kit, and a full line Equipment replacements for heavy duty
high-quality wiper refills to provide complete of washer pumps to help make windshield trucks and Class A RVs.
market coverage. Refills washer repairs quick and easy. Features and benefits:
feature precision-cut natural Features and benefits: • Available in tubular, pantograph and hook styles
rubber for clear vision and • Universal pump will replace the Original
enhanced driving safety. • Designed with enhanced durability to handle
Equipment washer pump on nearly any the rugged, commercial environment
Features and benefits: domestic or import vehicle
• TRICO wiper refills are • Full line of Original Equipment style 12-volt
available as Original pumps available for comprehensive
Equipment replacements, vehicle coverage
as well as replacements
for TRICO blades and most
competitive wiper lines
• Break-To-Fit refills allow
for optimized planogram
consolidation
• Available in 11"–28" lengths
 E N G I N E E R E D B y T R I C O™

View™
Advanced Protection Technology Professional Grade Glass Treatment
Teflon SHIELD™ wiper blades are crossover
®
Our professional grade glass treatment product –
blades that offer the superior wiping of a TRICO View™ – lasts up to six times longer than
beam blade with the added protection and the leading glass treatments on the market.
styling of a hinged shell encasing the wiper Unlike silicone spray and other
for the latest in wiper technology. glass coating products, TRICO
Features and benefits: View forms a chemical bond with
• Dual-Shield™ Technology – total protection
glass so water beads up and rolls
and maximum performance off immediately.
• Engineered for maximum contact with today’s Features and benefits:
highly curved windshields • Lasts six times longer than other
leading glass treatments
• High-strength polymer hinged shell protects
the blade from the environment • Can be used on front and rear
windshields, side windows
• Unique turbine air foil shell design
and mirrors
• Wiping element infused with exclusive Teflon®
• Makes it easier to clear ice, snow
surface protector for smoother, quieter wipe
and even dirt and bugs
• Superior all-weather performance
• Reduces night glare, especially
• Available in 16"–28" lengths in the rain
• Available in retail and bulk packs

TRICO CLE A R FAC T S

On the treated side, water beads up and

rolls off the glass, leaving a clear view
for maximum driving visibility.
More sales. Less space. Mobile Merchandiser Rack
This uniquely shaped silver rack is available as a
one-or two-sided rack with 17 facings per side.
Support materials that make selling easier. Includes header and flip-chart application guide.

TRICO supports our customers all the way through the sale, with
merchandising and point-of-purchase displays that are compact,
yet present product beautifully. Pick your size and style: they are
all easy to assemble, simple for consumers to select their size and
present the product with impact.

TRICO CLE A R FAC T S

TRICO offers a full assortment

of in-store support materials to
help drive sales.
 MERChANDISERS & DISPLAyS

Corrugated Prepacks Wall Unit Dealer Cabinet

Prepacked corrugated merchandisers This attractive silver rack holds nine Mobility, security and visibility –
come with the most popular lengths, facings and fits directly into pegboard all in one high-capacity sales/storage
and are easily refilled with open stock. or on a wall. Includes header and unit to keep inventory clean and organized.
flip-chart application guide. Holds 130 blades.
 SUPPORT & CUSTOMER SERVICE

Advertising and Promotional Support Expert Technical Support

TRICO helps drive customers to you with consumer advertising No other company can boast the breadth and depth of technical
support that includes radio, television, online and other key media experience in the wiper industry. From designing the latest
vehicles, as well as seasonal promotions innovations for the Aftermarket to solving specific customer
that drive sales. requests, nobody knows the wiper market like TRICO.
• TRICO It’s Raining Rebates™ • 81,000-square-foot Technology Center in Rochester Hills, Michigan,
consumer promotions with the most advanced equipment for development, testing and
quality control of wiper products
• TRICO It’s Raining Rewards™
trade promotions • The most wiper-focused engineers and technical support specialists
in the industry
• Prepack merchandisers
• Knowledge and data on the latest trends in the automotive Aftermarket
and wiper industry, including local information to help customize your
TricoProducts.com wiper mix for your marketplace
• The most reliable application information with the most up-to-date
We are constantly improving our website to better serve all of specs on the latest makes and models
our customers’ needs and help drive sales. With the continuing
trend to seek out information online, TRICO is committed to this
essential marketing and support tool. Service After the Sale
• Full product information
From the local sales representative to the corporate customer
• Special sections to serve drivers, the Aftermarket and OEMs service technician, TRICO is a partner you can count on to
• Installation instruction videos serve your needs and support your sales efforts.
• Wiper application guides • Local sales representatives across the country
• Information on where to buy and where to get TRICO wipers installed • Experienced wiper-focused service professionals at 1-800-388-7426
• Service awards, including Ford Q1 Preferred Supplier and Chrysler
Gold Pentastar
 A Worldwide Leader in Wiper Blades

TRICO Technology Center and Headquarters

Rochester Hills, Michigan, U.S.A. Pontypool, South Wales, UK

Brownsville, Texas, U.S.A. Suzhou, China

Matamoros, México

Jacareí, São Paulo, Brazil

Pilar, Buenos Aires, Argentina

Springvale, Australia

(STRI25583) T-5036

1-800-388-7426 | TricoProducts.com