Fried street food –Business Plan CONFIDENTIAL

BURANDAY’S FRIED STREET FOOD

(Fried street food: leeg ng manok, squidball, fishball, hotdog, kikiam and
samalamig)
BUSINESS PLAN

PRESENTED TO
INDIVIDUAL OR COMPANY NAME

DATE PREPARED
02/07/2021

CONTACT

Lizzette N. Tomnub
ltomnub@gmail.com
0916271853

Ba. Road Street,

Tayuman
Binangonan Rizal, 1940

Kwek2niBuranday@facebook

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TABLE OF CONTENTS
EXECUTIVE SUMMARY 3
COMPANY OVERVIEW 4
PRODUCTS & SERVICES 5
OFFERINGS 5
SOURCING 5
MARKET ANALYSIS 6
MARKET AND INDUSTRY OVERVIEW 6
TARGET MARKET 6
COMPETITION 6
MARKETING PLAN 7
MARKETING STRATEGY 7
POSITIONING 7
PROMOTION 7
IMPLEMENTATION PLAN 8
PERSONNEL PLAN 8
SWOT ANALYSIS 8
TIMELINE 9
FINANCIAL PLAN 10
KEY ASSUMPTIONS 10
SALES FORECAST 10
BUDGET OVERVIEW 12
FINANCIAL STATEMENTS 13
PROFIT AND LOSS 13
BALANCE SHEET 14
CASH FLOW 15
APPENDIX 16
 Donny’s Food Truck – Sample Business CONFIDENTIAL
Plan
EXECUTIVE SUMMARY

The purpose of this business plan is to secure 70,000php in order to fund the
purchase of necessary equipments such as eating and cooking utensils,
materials, marketing signage, first 3 month rental fees and the installation of
lightings, electrical wirings and staffing requirements for BURANDAY FRIED
STREET FOOD in Ba. Road Street Tayuman ,Binangonan Rizal. The funds
invested will help promote the business and continue operations until the
business is self- sustainable.

Our Mission
To provide quality, affordable and clean street food to our baranggay in a
convenient and reasonable way in order to enhance the quality of our customers’
lives.

Our Vision
To increase the trust, contentment and satisfaction of our customers and
community when it comes to street foods.

Lizzette tomnub, Margarita Tomnub, Alvin Garrido and Emilia Ceninaforsees a

great opportunity to create a busainness within the community, sonce the
location is highly marketable and it could also provide a good source of incvome
for the family. Prior of the idea of opening this type of business they already
slling different “ kakanin” and breakfast meals for the past years. Together , with
the motivation of creating a self sustaining business they are motivated and
positively looking forward for the success of thew said business and forseeing a
franchised brances in the years to come to provide excellent service and
delectable food throughout the city as well as the province of Rizal.

Our customers would be mainly sewers, students and employees who work in a
clothing factory near the vicinity in Bario Road Tayuman, and surrounding areas
within a 0.5-km radius. Our stall will be opened from Monday to Saturday from
7:00 AM to 8:00 PM. We anticipate that 19- to 35-year old patrons will make up
85% of our revenue.

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Donny’s Food Truck – Sample Business CONFIDENTIAL
Plan

COMPANY OVERVIEW

Company Background
After the Philippines was locked down during the Covid 19 pandemic the
Tomnub family decided to start a business that would help support the needs of
the family and provide financial help to the children of Margarita Tomnub. This
motivates her eldest child Emilia Cenina to push and take risk on creating a
business specifically street foods which she and her mother are really familiar
with. Prior of the said pandemic Margarirta tomnub is already known for her
signitured shanghai and Emilia Cenina also sells breakfast meals and
“ Kakanin “ which is a big help to her growing family.

Management Team
Lizzette Tomnub, Founder and Owner
Lizzette Tomnub is the co-founder and the manager of Buranday’s fried street
food. Lizzette graduated in Accountancy, Business Administration strand (ABM)
in Senior high school at ACLC College of Taytay and is now 2nd Year College in
Bachelor of Science in Business Administration Major in Marketing Managemet
at URS Binangonan.

Emilia Cenina, Co-Founder and Owner

Emilia is the co-founder and the cook at Buranday’s Fried street food. She is the
mother of 5 children. She is a hard working and dedicated Mom. She started
cooking different dishes and “Kakanin” when she was 15 years old. She is
currently living at Bario road, Tayuman Binangonan Rizal.

Margarita Tomnub, Co-Founder and Owner

Margarita is the mother of 7 children including Lizzette and and Emillia. She is an
amazing cook and a very dedicated mother. She as a wide experience in selling
“Kakanin” and knows a lot of techniques in cookin. She is well known to be a
kind hearted and a loving mother in their community. Her signatured dish is
“shanghai”.

Required Funds

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 Donny’s Food Truck – Sample Business CONFIDENTIAL
Planstart-up capital obtained through savings will be used for equipment, kitchen
The
supplies, food purchases, and associated permits and licensing.

Equipment will amount to approximately 20,000, and remaining costs are

estimated to be around 70,000 php.

PRODUCTS & SERVICES

Offerings
Buranday’s Fried street food will offer a wide range of food options, to include:

Kikyam
Kwek kwek
Tokneneng
Shanghai
Pritong leeg ng manok
Fried and steamed shomai
Hotdog
Fish ball
Squid ball
Kalamares
Fried Atay ng baboy
Beverages
Coke products
Gulaman
Bottled water

Sourcing
Buranday’s Fried Street Food plans to source its ingredients from local suppliers
and markets with in Binangonan and Angono area. We will ensure that the
ingredients we use are of the highest quality in order to provide delectable food
offerings.

We plan to establish and foster positive working relationships with local vendors
that we partner with in the area to help ensure our inventory needs are met in a
cost-efficient manner.

With the experience Emilia and Margarita have gained from selling “ kakanin” in

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 Donny’s Food Truck – Sample Business CONFIDENTIAL
Planpast years, combined with market research done by Lizzette, they can ensure
the
that the amount of ingredients needed are accurately projected from week-to-
week.

MARKET ANALYSIS
Market and Industry Overview
Street Food have been prevalent in the food industry ever since, with increasing
popularity as time goes on. There are a lot of street food nationwide, and that
number is expected to increase after this covid-19 pandemic.

Our market research has revealed to us that consumers in Bario Road Tayuman
want more affordable food options, larger portion sizes, and a wider variety of
street food offerings at a single establishment. Being able to satisfy those
factors, in conjunction with the flexibility of our business hours, will help set us
apart from the competition.

Target Market
Our target buyers lived, walked through and work along the street of Bario Road
and surrounding areas within a 0.5-km radius. Our store is located along with the
main street and visible to passing people, tricycle drivers and students. We
anticipate that 10- to 50-year old patrons will make up 85% of our revenue.

We anticipate that 10- to 50-year old patrons will make up 85% of our revenue.
These will be business professionals making an income ranging from 20,000 to
40,000 php. The average amount spent at our store will be approximately
8000php a month for the first year.

Competition
At this time, there are 10 street food vendors currently selling in Bario Road
Tayuman Rizal. But due to the Covid 19- pandemic and the safety protocols from
the IATF, most of them retired from business and was bankrupt. This is a good
opportunity to start since a vaccine for covid 19 is at the world market and soon
businesses would start to open together with the schools and different
establishments. Here are our direct competitors in Bario road street.

Mariza’s Barbeque
Shingaling Tacos
Aleng Nena Fried chicken

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 Donny’s Food Truck – Sample Business CONFIDENTIAL
Plan7 food carts with specific names
And

MARKETING PLAN
Marketing Strategy
Our marketing strategy is to create cheap and affordable combo meal with rice
like “ siomai rice, Hotdog rice, leeg rice and other fried street foods with rice
meals”. We would also like to attract many customers by providing a videoke
within the establishment so as they are waiting for their orders they could sing
songs which we all know Filipinos love to do.

BURANDAY’S FRIED STREET FOOD also plans to reach new and existing
customers through social media and flyers. Our prices will be lower compared to
our direct competitors, and we will also provide larger portions while maintaining
profitability. Furthermore, we can keep our prices lower due to sourcing
ingredients from our known and well trusted suppliers

Positioning
For workers and sewers who are employed near the vicinity, BURANDAY’S FRIED
STREET FOOD is the customer’s first choice. At BURANDAY’S FRIED STREET
FOOD, customers can purchase a meal that is sourced from high quality
ingredients and is served in a large portion at a low price. On a lunch break with
colleagues, BURANDAY’S FRIED STREET FOOD will appeal to the workers with a
limited time to eat who desire a wider range of food options in one stop.

Promotion

We are planning to hand out and hang up flyers in high-traffic areas during the
first few months of operation. We also plan to utilize different social media
platforms like creating a Facebook page, Instagram and enrolling it the local
market social media site and provide free delivery service for orders with in the
area for people who are busy and have less time to spare.

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IMPLEMENTATION PLAN
Personnel Plan
At this time, the personnel plan calls for a minimum of one cook and one
assistant who will greet customers and take orders. Currently, Emilia will
operate as the cook, while Margarita takes orders and payment, and assists
Emilia where needed. While Lizzette will serve as the manager.

In the first year, assumptions are that there will only be three workers in the
store to execute and manage operations. As demand increases, we will hire an
additional assistant to support Emilia.

Table: Personnel Plan

All values are in Philippine peso

PERSONNEL Year 1 Year 2 Year 3

Cook 140000 145000 150000
Assistant 1 139000 140000 145000
Assistant 2 139000 143000
Manager 150000 170000 175000
TOTAL PAYROLL 429000 594000 613000

SWOT Analysis
Strengths
 Location
 Easy access
 Fast service
 Large portions
 Wide variety of offerings
 High quality
 Fresh ingredients
Weaknesses
 Constricted seating area
 Lack of brand recognition
 Decrease in the numbers of passerby during rainy season
Opportunities
 High-traffic area for commuters, students and workers employed in the
local area
  Partner with local suppliers within the area.
 Cheaper affordable and clean street food

Threats
 Existing food street food vendor who will adapt to the same marketing
strategy
 New food vendors entering the market and increasing competition
Donny’s Food Truck – Sample Business CONFIDENTIAL
Plan

Buranday’s Fried Street food – Sample Business Plan

Timeline
The timeline illustrated below shows the specific activities that are scheduled to take place during
the first year, including task ownership, status, milestones, and budgeting totals. Throughout the
year we will keep track of plan progress, and report on the timely completion of each activity and
milestone.

70000 php

Lizzette Tomnub 70000 php

70000 php

Alvin G. Garrido

Anna Arriola

Lizzette Tomnub

Emilia Cenina
Donny’s Food Truck – Sample Business CONFIDENTIAL
Plan

You may utilize this business plan as a starting point for your own, but you do not have permission to
reproduce, copy, resell, publish, or distribute this plan as it exists here.

Page 9
FINANCIAL PLAN
Key Assumptions
Revenues will increase at an annual rate of roughly 30%, with an increase in sales of 40% in July till
December due to the assumption that a vaccine for Covid 19 would be available for all Filipinos. We
expect this increase to remain continual throughout the following year due to the opening of face to
face classes in the schools near the store.
Donny’s Food Truck – Sample Business CONFIDENTIAL
Plan To provide an exhibition of a worst-case scenario, sales projections are deliberately calculated low.

Sales Forecast
We expect the highest performance during the months of July till December in our sales forecast,
due to high rate of foot traffic as the Vaccine would be available.

Graph: Sales Forecast

Donny’s Food Truck – Sample Business CONFIDENTIAL
Plan .

6000

5000

4000
Kikyam
3000 Kwek kwek
Tokneneng
2000 Gulaman
1000

0
n b ar r ay n l g pt t v c
Ja Fe Ap Ju Ju Au Oc No De
M M Se
Table: Sales Forecast
Budget Overview
Table: Budget Overview
FINANCIAL STATEMENTS
Profit and Loss

Table: Profit and Loss

Donny’s Food Truck – Sample Business Plan CONFIDENTIAL

Balance Sheet

Table: Balance Sheet

You may utilize this business plan as a starting point for your own, but you do not have permission to reproduce,
copy, resell, publish, or distribute this plan as it exists here.

Page 14
Donny’s Food Truck – Sample Business CONFIDENTIAL
Plan

Cash Flow

Table: Cash Flow

You may utilize this business plan as a starting point for your own, but you do not have
permission to reproduce, copy, resell, publish, or distribute this plan as it exists here.

Page 15
APPENDIX

Licenses and permits

Competitor information
Professional business references
Credit reports
Images or illustrations of products mentioned in plan
Marketing reports
Charts and graphs
Spreadsheet