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    Laundry Wala: Presented By

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    Hrishabh Srivastava
    1) Laundry Wala was an on-demand laundry service start-up founded in 2015 that had grown to serve over 30,000 customers across individual and business segments. 2) The founders wondered if they should continue focusing on individual customers or shift focus to business customers with more standard needs. 3) Laundry Wala used the latest washing machines and monitoring systems to efficiently track orders while providing high quality service through telephone and online platforms.

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    Laundry Wala: Presented By

    Uploaded by

    Hrishabh Srivastava
    463 views14 pages
    1) Laundry Wala was an on-demand laundry service start-up founded in 2015 that had grown to serve over 30,000 customers across individual and business segments. 2) The founders wondered if they should continue focusing on individual customers or shift focus to business customers with more standard needs. 3) Laundry Wala used the latest washing machines and monitoring systems to efficiently track orders while providing high quality service through telephone and online platforms.

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    1) Laundry Wala was an on-demand laundry service start-up founded in 2015 that had grown to serve over 30,000 customers across individual and business segments. 2) The founders wondered if they should continue focusing on individual customers or shift focus to business customers with more standard needs. 3) Laundry Wala used the latest washing machines and monitoring systems to efficiently track orders while providing high quality service through telephone and online platforms.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    463 views14 pages

    Laundry Wala: Presented By

    Uploaded by

    Hrishabh Srivastava
    1) Laundry Wala was an on-demand laundry service start-up founded in 2015 that had grown to serve over 30,000 customers across individual and business segments. 2) The founders wondered if they should continue focusing on individual customers or shift focus to business customers with more standard needs. 3) Laundry Wala used the latest washing machines and monitoring systems to efficiently track orders while providing high quality service through telephone and online platforms.

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    Laundry Wala

    Presented By :-
    Hrishabh Srivastava 12517788819
    Aniket Kumar 14917788819
    Deepanshu Bansal 12717788819
    Ansh Jain 11817788819
    Deepanshu Sharma 12117788819
    CASE SYNOPSIS

    Laundry Wala was an on-demand laundry service start-up founded by Divya Aggarwal, her
    cousin Chetan Malhotra, and her friend Manuj Khurana.
    • With a small seed investment and additional funds from family and
    friends, the three had established the service in January 2015.
    • The small venture had amassed more than 30,000 customers,
    composed of both individuals and businesses. From 21 orders in a
    day in 2015 to 1,700 orders per day, the business was growing @16%
    annually
    • Laundry Wala procured the best-in-market washing machines and
    dryers and used premium cleaning solutions. Aggarwal had also
    developed a unique monitoring system to ensure the efficient
    tracking of orders.
    • Laundry Wala catered to both the business-to-customer (B2C) and
    the business-to-business (B2B) segments.
    • She had begun with the idea of catering to individual customers,
    which was not easy

    • Aggarwal wondered whether Laundry Wala should continue its


    individual focus or if it would be wiser to shift the focus to business
    consumers, who had more standard requirements.
    CUSTOMER SEGMENT
    • It serves both b2b and b2c segment.
    • Individual customers, urban working professionals and students.
    • B2b or b2b2c ( hotels, spas, salons ).
    • Provides high quality services with customised experience .
    • Easy to place order through telephone and online platform.
    • growing city population
    • As per facts, the population of Noida is expected to grow to 17 lakhs
    by 2022.
    Opportunity • Location of service store
    • If you look at customers, they are working professionals typically in
    the age-bracket of late 20s and the 30s.
    • The founders have narrowed down focus on 9,000 crore market in
    top 5 cities

    • dhobis –hygiene and less water wastage


    • few on - demand startups
    • conventional player such as Jyothi fabcare
    Challenges
    PROFITABILITY AND SUSTAINABILITY

    1)Strong brand image


    • Laundry Wala Scaling up an On-Demand Laundry Start-Up is one of
    the world's most premium , well known and most famous brands.
    • The organization has a developing populace of steadfast clients,
    which adds to the soundness of the business.
    2) Strong investment in research and development, and high focus on
    innovation
    • The focus on innovation not only keeps the company apart but also
    facilitates its industry leadership.
    • The internal core strengths and competent variables recognized in
    this section of the SWOT analysis of Laundry Wala Scaling up an On-
    Demand Laundry Start-Up demonstrates that the business has qualities
    that advance strength through expansion and a worldwide production
    network.
    3) Focus on market research Additionally, the organization steadily
    expand sits business
    • This is done through contracts with offshore agents and licenses.
    Also, the company continues to broaden its portfolio by adding new
    products based on market research and consumer data.
    FUTURE DECISIONS
    • Market development
    1. Advertising and promotion of products
    • Market penetration strategies
    1. Online retailing
    2. Geographical expansion
    • Product development strategies
    1. Market testing
    2. Research and development
    • Product penetration strategies
    1. Diversification of portfolio
    2. Acquiring personally owned retail to strengthen its presence
    SERVICE MODEL
    Telephone and online
    ordering.

    Free pickup and delivery.

    Providing services like washing,


    Dry cleaning and ironing.

    Using latest technology machines


    and internationally standardized
    chemicals and detergents.
    STRENGTH USE OF LATEST THE CURRENT
    TECHOLOGY WASHING MODEL IS VERY
    MACHINES .
    CENTRALIZED SO
    INTERNATIONAL EXPANDING THE
    STANDAR CHEMICALS BUSINESS WOULD BE
    AND DETERGENTS.
    DIFFICULT.
    PROVIDING FREE PICKUP
    AND DILIVERY AND

    WEAKNESS
    ONLINE ORDERING .
    PROVIDING VARIETY OF
    SERVICES.
    CASE LEARNINGS

    • Brand building
    • Providing quality services
    • Targeting the right customers
    • Always be innovative
    THANK YOU

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