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    Uk Shopee

    Uploaded by

    caca
    The document provides guidelines for using Shopee's logo and branding in third party advertisements. It specifies the correct logo formats and sizes to use in both vertical and horizontal orientations. Minimum spacing requirements between logos in co-branded advertisements are also outlined. Examples of proper and improper template designs are demonstrated. Recommended use cases for different ad formats like squares, Instagram stories, and Facebook posts during non-peak campaign periods are illustrated.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Uk Shopee

    Uploaded by

    caca
    91 views17 pages
    The document provides guidelines for using Shopee's logo and branding in third party advertisements. It specifies the correct logo formats and sizes to use in both vertical and horizontal orientations. Minimum spacing requirements between logos in co-branded advertisements are also outlined. Examples of proper and improper template designs are demonstrated. Recommended use cases for different ad formats like squares, Instagram stories, and Facebook posts during non-peak campaign periods are illustrated.

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    UK SHOPEE

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    The document provides guidelines for using Shopee's logo and branding in third party advertisements. It specifies the correct logo formats and sizes to use in both vertical and horizontal orientations. Minimum spacing requirements between logos in co-branded advertisements are also outlined. Examples of proper and improper template designs are demonstrated. Recommended use cases for different ad formats like squares, Instagram stories, and Facebook posts during non-peak campaign periods are illustrated.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    91 views17 pages

    Uk Shopee

    Uploaded by

    caca
    The document provides guidelines for using Shopee's logo and branding in third party advertisements. It specifies the correct logo formats and sizes to use in both vertical and horizontal orientations. Minimum spacing requirements between logos in co-branded advertisements are also outlined. Examples of proper and improper template designs are demonstrated. Recommended use cases for different ad formats like squares, Instagram stories, and Facebook posts during non-peak campaign periods are illustrated.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 17

    Shopee Singapore

    Brand x CPAS Templates Guidelines


    Creative Guidelines

    1
    Shopee Logo
    Third Party Ads

    Table of Contents
    Always use the FULL Shopee logo
    The full Shopee logo consists of the symbol combined with the logotype, when
    put together it represent the official brand for Shopee.

    Horizontal version application:


    Minimum 60px in width

    Vertical version application:


    Minimum 40px in width

    Shopee “Shopping Bag” symbol application


    Exception to use the Shopee “Shopping Bag” symbol when application is
    <40px in width. Minimum size of application - 20px in width.
    Ensure that the “S” is white on the full colour icon and not transparent.

    2
    Logotypes - Use cases
    Third Party Ads

    Table of Contents Logo in Orange (Vertical)


    ‘Shopee’ Text is always under the Symbol. Use for light backgrounds.

    Logo in Orange (Horizontal)


    ‘Shopee’ Text is always to the right of the symbol. Use for light
    backgrounds.

    Logo in White (Vertical)


    ‘Shopee’ Text is always under the symbol.For use on dark backgrounds.

    Logo in White (Horizontal)


    ‘Shopee’ Text is always to the right of the symbol. Use for light
    backgrounds.

    Minimum size for logo


    40px height

    Shopee Logo can be downloaded here

    3
    Logo Spacing
    Third Party Ads

    Table of Contents

    4
    Logo Spacing
    Third Party Ads

    Table of Contents

    5
    Co-branded: Logo Layout
    Third Party Ads

    Table of Contents
    Partnership logo layout:
    In order make the full Shopee logo and co-brand
    logo coherent and distinguishable, it is
    recommended use the specified amount of
    minimum spacing at the four corners as well as
    between the two logos.

    Do use a thin vertical line to separate the logos


    and space it out with at least 0.5 height of the
    Shopee symbol.

    Always use the FULL Shopee logo


    The full Shopee logo consists of the symbol
    combined with the logotype, when put together it
    represent the official brand for Shopee.

    Horizontal version application:


    Minimum 60px in width

    Horizontal version application:


    Minimum 40px in width

    6
    Logo | Dos & Dont’s
    Third Party Ads

    Table of Contents

    7
    Shopee Ad Typeface - Primary
    Third Party Ads

    Table of Contents

    8
    Shopee Ad Typeface - Secondary
    Third Party Ads

    Table of Contents

    99
    Template Design: DOs
    Third Party Ads

    Table of Contents

    Shopee | Partner’s logos should ALWAYS Campaign colours and elements should Only display essential information on the
    be readily visible and be placed on a come out strong but not overbearing. banner. Avoid placing excessive
    clear background. SKUs should be neatly cropped and lay information as it may cause the visual to
    out in a tastefully balanced fail Facebook’s prerequisite of 20% text
    composition. overlay. Plus, it will clutter the design.

    1010
    Template Design: DON’Ts
    Third Party Ads

    Table of Contents

    Ensure layout is balanced and none of Be mindful not to overlap text & logos Shopee | Partner’s logos never be
    the essential information is cropped. with visual elements. placed on busy or complicated
    background.

    1111
    Colour Don’ts
    Third Party Ads

    Table of Contents

    Don’t overuse the colour black or purple Majority of the colour on your ad needs to be Don’t use any other colour that’s not part of
    in either a primary colour or plain white. our guidelines or primary colours unless it’s
    used as decorations around the ad.

    12
    Element Don’ts
    Third Party Ads

    Table of Contents

    Don’t use borders on your ads as it makes it Don’t use other elements in the ad unless it’s Don’t reshape elements that have been already
    look cluttered. part of the Key Visual or Campaign guidelines. approved.

    13
    Detail & Requirements - Logo
    Third Party Ads

    Table of Contents
    Square IG Story
    If the Shopee logo is:

    ● ORANGE #EE4D2D, the “S”


    inside the bag should be WHITE
    #FFFFFF

    ● WHITE #FFFFFF, the “S” inside


    the bag should be transparent
    Max. Area for copy

    Swipe Up Button
    Can use partner’s
    identity colour

    14
    Use Cases & Recommendation - For Non Big Campaign Period
    Third Party Ads

    Y.O.UTable of Contents
    Makeup

    Square
    1080 x 1080 px

    15
    Use Cases & Recommendation - For Non Big Campaign Period
    Third Party Ads

    Y.O.UTable of Contents
    Makeup

    IG Story
    1080 x 1920 px

    16
    Use Cases & Recommendation - For Non Big Campaign Period
    Third Party Ads

    Y.O.UTable of Contents
    Makeup

    Facebook Horizontal
    1200 x 628 px

    17

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