Standard Operating Procedure For Writing Content How To Write A Good Content

STANDARD OPERATING PROCEDURE FOR WRITING CONTENT
How to write a good content

1. Create original content.
2. Always focus on creating strong content
3. Make your content actionable
4. Be able to provide answers
5. Be accurate in your reporting and sourcing of information
6. Create engaging and thought provoking content.
7. Communicate better by adding images and video
8. Write short and pointed content.
9. Keep writing
RESEARCH
Research is a crucial aspect of anything you do. Without research, one wouldn’t have the vital
information necessary to start your writing.
Key points to remember
1. Always read the brochure first

2. Keep note of the points separately.
3. Collect as much as information possible.
4. Make sure the information is reliable as it provides validity to the content writing
5. Organize the data collected.
6. Remove any unnecessary points
7. Plan a road map
WRITE
1. Write Your Heading and Subheadings: Your title and subheadings will give you
direction with your blog and help with interrelatedness and transitioning between
sections.
2. Establish Your Keyword: With your keyword in mind, you’ll know how to shape
the content to support the main idea.
3. Bullet Main Points: Flesh out the structure with bullet points underneath your
subheadings. The points could be steps in a procedure, or any vital information that
your audience needs to know.
4. Visualization: Adding images, charts, and tables etc., appeal the audience and keep
your reader scrolling, and, as mentioned above, people are more likely to retain more
information.
EDIT
1. Edit your title, subheadings, and bullet points so they’re the correct font size and make
them bold.
2. Check for any errors, including the spelling mistakes, grammatical errors, structure of the
blog etc.
FINALIZE
1. Report to the head

2. Ask for feedback
3. Make changes if any mentioned
4. Upload the final copy to the drive
Instructions to write
1. Use font Times New Roman
2. Font size should be 12 for the content and 14 for the headings
3. Heading and subheadings to be bold.

4. The whole document should be justified
5. Line spacing should be 1.5
6. Use of simple, plain words

7. There should only be 3 – 4 sentences in a paragraph.
8. Do spell check & grammar once the writing is over.
9. Do not copy - paste any information from other website. It should be the own content of
the intern. Strictly no plagiarism.
10. Add images, charts, tables, etc. wherever possible
11. Minimum word limit is 3000
CLEAR EXAM CONTENT PERSONA

- TEXT & VIDEO
· Use BRITISH ENGLISH with special emphasis on SPELLINGS & PUNCTUATION.
· Follow OXFORD LEARNER’S DICTIONARY for reference.
· IDEA + SENSIBILITY REFERENCE = AMAZING CONTENT
· Following TYPES of CONTENT to be focused upon:
1. Inspirational Content
2. Useful Content
3. Celebrating Students’/Teachers’ Lives
4. Topical Content
5. Be the Change
· Strictly No PLAGIARISM!
· The intent is to push 100% ORIGINAL content on our digital properties.
· Once the content is AUTHENTIC, the same should be SHAREABLE.
· We need elements of relevant ENGAGEMENT through effective STORYTELLING.
· The narrative is supposed to TRIGGER productive CONVERSATIONS within our
domain.
· We are to include PROBLEMS, ISSUES & PAIN POINTS of students with a
reminder that we have a RESOLUTION for each of them.
· No limit on the number of paragraphs, still every block should appear CLUTTER-
FREE.
· SHORT & TIDY is what we suggest as far as the PARAGRAPHS are concerned.
· Also, our write-ups must follow the same sequence of headers:
1. <HEADLINE>
2. <IMAGE>
3. <P1> [Explanation of the headline; to the point]
4. <P2 to Pn-1> [Hypotheses + Validation + Graphs/Charts/Diagrams]
5. <Pn> [Content + Google Form for aspirants to share their pain points]
6. <Pn+1> [How To]
7. <Pn+2> [Comparative analysis – What if]
8. <PLast> [The Way Ahead]
· POINTS TO PONDER:
1. Don’t start a sentence with a conjunction.
2. A preposition is a terrible word to end a sentence with.
3. Place pronouns as close as possible, especially in long sentences, as of 10 or
more words, to their antecedents.
4. Pick on the correct idiom.
5. The adverb always follows the verb.
6. If any word is improper at the end of a sentence, a linking verb is.
7. Never use a metaphor, simile or another figure of speech which you are used to
seeing in print.
8. Writing carefully, dangling participles must be avoided.
9. Never use a long word where a short one will do.
10. If it is possible to cut a word out, always cut it out.
11. Never use the passive where you can use the active.
12. Avoid a foreign phrase, a scientific word, or a jargon word if you can think of an
everyday English equivalent.
13. Do not put statements in the negative form.
14. Proofread carefully to see if you words out.
15. If you reread your work, you can find on rereading a great deal of repetition can be
avoided by rereading and editing.
16. Do not shift your point of view.
17. Avoid trendy locutions that sound flaky.
18. Be careful to use a singular pronoun with singular nouns in their writing.
19. Don’t overuse exclamation marks!!
20. Break any of these rules sooner than say anything outright barbarous.

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STANDARD OPERATING PROCEDURE FOR WRITING CONTENT

How to write a good content

Key points to remember

1. Always read the brochure first

1. Report to the head

1. Use font Times New Roman

3. Heading and subheadings to be bold.

5. Line spacing should be 1.5

6. Use of simple, plain words

CLEAR EXAM CONTENT PERSONA

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