Marketing Assignment
Marketing Assignment
Marketing Assignment
ROLL NUMBER- 43
CLASS- SY BBA-A
Nominal decisions are often made about low-cost products. They include frequent
purchases, purchases from a familiar brand or product, buying that requires low
involvement, or little search efforts.
If you’ve been using the same laundry detergent for twelve years, you’re unlikely to
spend much time researching different brands unless you notice a problem with your
existing purchase. In other words, you’ll keep picking up the same bottle without thinking
about it.
The important thing to remember about nominal decision-making, is that too much
marketing effort can have a negative impact on your customers. If someone is already
happy to buy an item on impulse, or because of brand loyalty, they don’t need constant
interaction with the brand asking them what they like about the substance, or whether
they want to change anything. Too much marketing is not only debilitating to your
budget, but it can get on your customer’s nerves – which is a dangerous thing for brands
in this highly competitive era.
When purchasing your product is a nominal decision, marketers simply need to perform
Brand maintenance. In other words:
Make sure the product is available where your customers are shopping
Maintain the right pricing structure and introduce new concepts when interest drops
Create advertisements that ensure memorability for your brand.
2. Limited Decision-Making
Limited decision-making is a little more involved than nominal decision-making, but it’s
still not a process that requires in-depth research. Limited decisions are made about mid-
cost products, semi-frequent purchases, or purchases from a somewhat familiar brand.
They require a little involvement, and perhaps some searching.
When customers make limited decisions, they take a small amount of time to ponder over
their purchase, but they might not go online to look for testimonials and reviews. Instead,
they could consider their memory of their product, and make decisions based on logical
inferences.
When it comes to addressing limited decision-making, it’s important for marketers and
Brands to examine their customer data, and understand the factors that influenced
decision-
Making, such as:
Product quality
Product availability
Price
Packaging style
After carefully examining this information, brands can change their promotional activities
And product development that will accentuate the benefits of the product, and make it less
Likely that people will choose something else.
3. Extended Decision-Making
Finally, extended decisions are made about higher-cost products, and infrequent
purchases. They require a lot of involvement, often center around unfamiliar brands or
products, and need extended thought and search efforts to ensure buyer confidence.
For instance, we don’t buy a huge flat-screen television every day, so when the time
comes to make this kind of investment, we want to know for sure that we’re making the
right choice in everything from brand to picture quality.
When it comes to influencing extended decision-making, the best thing that any brand
Can do is work on building their positive online presence:
Make sure that you have a social presence where people can share their opinions and
thoughts about your products, and ensure that you reply and respond positively to negative
comments
Give people plenty of spaces to review your product and post testimonials so that people
can find opinions online in a hurry
Provide extensive product details on listing pages, and make sure that your staff members
are well-equipped to answer any questions customers might have.
Offer interactive guides and other tools that will help them through the decision-making
process
Influencing Buyer Decisions
Influencing buyer decisions as a marketer or business can be an extremely difficult process, but
it’s one that’s crucial to enhancing your bottom line. The important thing to remember is that
the more you understand about who your customers are, and what prompts them to purchase
your products, the more of an impact you can have on their buying journey, reducing the
friction between product discovery, and purchase.
2. Describe the various types of Problem Recognition. What condition results in Problem
Recognition?
Problem recognition is the process of a consumer identifying a need to buy something. It
is a basic type of consumer behavior that is relevant to marketing activities such as
advertising a new product. The following are basic types of problem recognition.