Business English (BEB13135 - 2021) Midterm: A. Vocabulary (40p)

Business English (BEB13135_2021)
Midterm
A. Vocabulary (40p)
I. What is the definition of motivation? What is the difference between extrinsic motivation and
intrinsic motivation? (10p)
(Note: Using your own words to answer the questions. Remember do not copy either from my slides
or Google)
II. What are the Differences between Advertisements and Commercials? (5p)
(Note: Using your own words to answer the questions. Remember do not copy either from my slides
or Google)
III. Place the position into the correct department. (10p)

Positions
advertising manager communications analyst personnel manager rep

architect compensation specialist pc support specialist retail manager
auditor database administrator plant manager site manager
branch manager depot manager project manager tax specialist
brand manager e-business specialist public relations officer training manager
CFO machinist quality control manager transport manager
engineer market analyst recruiter warehouse administrator
Departments
Accounting Human resources I.T. Logistics

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Marketing Production Sales Works
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IV. Match the types of digital marketing with their definitions. (5p)
a. using websites like Facebook to promote products and

1. social media marketing services
b. a method where a customer gets a special oﬀer sent to their
2. text message marketing phone
3. email marketing c. an online journal
4. search engine optimization d. a method where customers get direct commercial mail
(SEO) e. using special methods to get your website at the top of
5. pay-per-click marketing search results
f. a method where a company pays a website if someone
clicks on its ad
V. Match up the haft-sentences below, which define some basic terms (5p)
a. of raw materials, parts, work in process, and

1.Plant is a collective word for all the finished products
buildings, machines, equipment b. of a factory or other facility
2.Lead time is the time needed to perform an c. arising from large-scale production
activity d. such as manufacturing a product or delivering
3.Location means the geographical situation it to a customer
4.Capacity is the (maximum) rate of output e. that can be achieved from a production
5.A supply chain is a network of organizations process
6.Outsourcing means buying products or f. and other facilities used in the production
processes materials process
7.Inventory or stock is a company’s reserves g. from other companies rather than
8.A component is any of the pieces or parts manufacturing
9.Economies of scale are the cost savings h. involved in producing and delivering goods or a
service
i. that make up a product or machine
VI. Fill in the gaps (3p)
1. _____________ - The manager asks workers for opinions and ideas to solve problems. The
manager often makes the final decisions, although at times, the worker may have decision-
making power.
2. _____________ - The manager tells the workers exactly what to do. Workers have little or no
participation at any level of decision making.
3. _____________ - The manager gives all decision-making power to the workers. The manager has
little control or input.
VII. What would you say to someone on the phone if (2p)
1. You would like to set up an appointment
2. You would like to change an appointment
B. Reading (20p)
'The Dell Theory of Conflict Prevention'
The Dell Theory stipulates: No two countries for war without disrupting industries and
that are both part of a major global supply economies around the world and thereby
chain, like Dell's, will ever fight a war against risking the loss of their place in that supply
each other as long as they are both part of the chain for a long time, which could be
same global supply chain. Because people extremely costly. For a country with no
embedded in major global supply chains don't natural resources, being part of the global
want to fight old-time wars any more. They supply chain is like striking oil — oil that never
want to make just-in-time deliveries of goods runs out. And therefore, getting dropped from
and services — and enjoy the rising standards such a chain because you start a war is like
of living that come with that. One of the having your oil wells go dry or having
people with the best feel for the logic behind someone pour cement down them. They will
this theory is Michael Dell, the founder and not come back any time soon.
chairman of Dell.
`You are going to pay for it dearly,' said Glenn
'These countries understand the risk premium E. Neland, senior vice president for
that they have,' said Dell of the countries in procurement at Dell, when I asked him what
his Asian supply chain. 'They are pretty careful would happen to a major supply chain
to protect the equity they have built up or tell member in Asia that decided to start fighting
us why we should not worry [...] I believe that with its neighbor and disrupt the supply chain.
as time and progress go on there, the chance [...] 'If you follow the evolution of supply
for a really disruptive event goes down chains,' added Neland, 'you see the prosperity
exponentially. I don't think our industry gets and stability they promoted first in Japan, and
enough credit for the good we are doing in then in Korea and Taiwan, and now in
these areas.' [...] Malaysia, Singapore, the Philippines, Thailand
and Indonesia.' Once countries get embedded
There is a lot of truth to this. Countries whose in these global supply chains, 'they feel part of
workers and industries are woven into a something much bigger than their own
major global supply chain know that they business,' he said.
cannot take an hour, a week, and a month off
Answer the questions below. Using your own words to answer, do not copy the sentences from the
text
1. Why does Thomas Friedman think countries involved in a major global supply chain are unlikely
to start a war?
2. Why does Michael Dell think the computer industry deserves more praise than it gets?
3. What would be the consequences if a country in a major global supply chain did start a war?
4. What consequences has the evolution of supply chains had?
C. Speaking (40p)
Choose 1 topic and present your answer in 3 minutes. Record yourself and send it to me
Cross-cultural context
- What are some differences between Vietnamese Non-verbal Communication and American Non-
verbal Communication in Business context?
Motivation
- Why do people work? What are their possible motivations?
- Does motivation come from inside a person or from their environment? Explain why you think so.
Company structure
- Why is it not usually possible to organize a large organization in a single hierarchy?
- In what ways can dividing a business functionally cause problems?
- Under what circumstances might teams not be effective?
Managing across culture
- What are the characteristics of the autocratic management style?
- What are the characteristics of the democratic management style?
- What should we bear in mind when managing across cultures?
Production
- What do production managers do?
- What do you think are the objectives of a production department?
- What is a production process?

Marketing
- What are the purposes of marketing?
- What is a distribution channel? Name two distribution channels.
- What are the stages in a product life cycle? Describe each stage.
Advertising
- What are the harmful and the beneficial effects of advertising?
- Does celebrity endorsement encourage people to buy a product?
- Do people buy a product because of advertising?
GOOD LUCK!

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Business English (BEB13135_2021)

III. Place the position into the correct department. (10p)

advertising manager communications analyst personnel manager rep

Accounting Human resources I.T. Logistics

a. using websites like Facebook to promote products and

a. of raw materials, parts, work in process, and

VI. Fill in the gaps (3p)

2. You would like to change an appointment

'The Dell Theory of Conflict Prevention'

4. What consequences has the evolution of supply chains had?

- Why do people work? What are their possible motivations?

- Why is it not usually possible to organize a large organization in a single hierarchy?

- In what ways can dividing a business functionally cause problems?

- Under what circumstances might teams not be effective?

Managing across culture

- What are the characteristics of the autocratic management style?

- What are the characteristics of the democratic management style?

- What should we bear in mind when managing across cultures?

- What do production managers do?

- What do you think are the objectives of a production department?

- What is a production process?

- What are the purposes of marketing?

- What is a distribution channel? Name two distribution channels.

- What are the harmful and the beneficial effects of advertising?

- Does celebrity endorsement encourage people to buy a product?

- Do people buy a product because of advertising?

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