1

Chapter I

The Problem and Its Background

Introduction

Nowadays, many businesses are popping everywhere. Mostly are foods businesses, from fine dining

restaurant to food courts. What is amazing in this generation, they started opening a business at a young age.

But how they compete with their competitors some business are viewing their competitors as an obstacle that

they have to take down. But some of them see it as an opportunity for them to be more competitive in the

business industry, and make their product better. In having a new business, it is very difficult to be easily

noticed immediately in the industry. So, to be able to compete with them, they come-up the product that is

unique but affordable that can easily catch the attention of the customer. Some customer likes a product which is

new in their eyes and has an affordable price. It may be hard to believe, but competition is good for businesses.

It drives innovation, inspire perseverance and build team spirit. Likewise, competition is beneficial to

customers. It is quoted “You must know your competitors, so that you can able to surpass them.”

Background of the study

Competition is healthy for businesses; it will force you to innovate, and stay ahead of the curve. Yet that

rivalry can also be intimidating. You don’t want to back down, but you aren’t sure how to combat competition.

Every company deals with this problem, and what success comes down to here is developing a plan that helps

you better serve your customers, accurate branding, and supporting your team. Strategy is what drives decisions

in business. By helping organizations identify their strengths and weaknesses, an effective strategy will help you
2

decide where your efforts and resources are best spent. These decisions are crucial in ensuring your business has

a profitable and sustainable future. A business strategy creates a vision and direction for the whole organization.

It is important that all people within a company have clear goals and are following direction, or mission of the

organization. A strategy can provide this vision and prevent individuals from losing sight of their company.

Competition should be taken as a means of improving a firms business and firm should not lose focus of its

objectives of improvement while concentrating on findings tactics to beat the competitors.

Conceptual Framework

Schematic Diagram- (Variables- IND+DV)

Independent Variable Dependent Variable

Business Competitors

Strategies The Small Business

Selling Price

Figure 1: The table illustrate the independent and dependent variable of the business.

The chart shows how existing business affects other business competitors. On the other hand, it shows

the effects on the business competitor strategies and selling rate.

3

Statement of the Problem

The research attempts to find out on how entrepreneurs compete with the existing competitors. Specifically,

it seeks to attain the following:

1. What are the existing competitors’ strengths and weaknesses?

2. What are the strategies used by the competitors to be easily recognized by the customers?

3. What are the effective strategies to make the new business unique to the existing ones?

Significance of the Study

This study is conducted to help those who are going to put up their own business with the use of different

strategies and techniques in the business industry.

Students. Will be aware of what kind of strategy to be used so they will be successful in business

Entrepreneurs. Will have some ideas on what they will do when it comes to handling a business.

Schools. Will pursue more research on how to run a business successfully.

Future Researchers. Can use this study to help them in their research. Especially if they will also do a research

related to the issue of this study.

Scope and Limitation

This study solely focuses on the effective strategies of grade 12 students to provide a competitive

advantage towards the existing business competitor in El Salvador. This study will not cover the other issue that

is not relevant to the topic. The target respondents of the study are the grade 12 students of The New El
4

Salvador Colleges Inc. The research will undergo an close-ended survey. The researchers complete the study

within the month of April 2021.

Definition of Terms

To have better understanding of this study. The following terminologies are operationally defined.

Business.A legally recognized organization or enterprise that operates with the objective of earning a profit

from the sale of goods or services.

Commerce. The buying and selling goods and services.

Enterprise. An industrious, systematic activity, especially when directed toward profit.

Innovate. It shows introduction of something new. Is the creation, development and implementation of a new

product, process or service.

Marketing. The commercial functions involved in transferring goods from producer to consumer.

Surpass. It means to go beyond and to become greater or stronger. To transcend the reach and the capacity.
5

Chapter II

Review of Related Literature and Studies

Introduction

This chapter includes the review of related literature. This study examines the effective strategies of grade

12 students to provide a competitive advantage towards the existing business competitors in El Salvador City.

This study includes the strategies of a business on how to uplift business firms to compete within its

competitors.

Review of Related Literature

Foreign

According to Bresster(2012), identifying and molding sustainable competitive advantage is considered

of the most crucial activities for new business venture. The procedure sometimes can be challenging to the

typical tiny business owner. The procedure can be often both hard and time-consuming. Innovating competitive

advantage can be especially demanding for small and beginners in operating business industry where a lot of

business competitors are competing already. Unfortunately, open for new business man are lack of knowledge

in understanding the process and or field to recognize the important of innovate a sustainable competitive

advantage for their business venture rejected the thoughts of securing a marketplace where business can have a

reason to success. In some instances, a business may struggle to compete with huge competitors while focusing

on price whiles other business believed that the way to a business succeed is to open their business and to

convince consumers to buy their products and services.

6

While some business technique has become same with the body of knowledge for competitive

advantage, concept of competitive advantage is surprisingly confused. Some of the terms are nothing more than

technology successful firms are success because they have a competition advantage, which in turn cannot be

defined in any other way than as a quality that brings about success. There is also ambiguity as the locos of

competition: whether competitive advantage is a property or firms, this ambiguity creates confusion over the

process by which competition occurs. Greater disintegration and definition's clarity could be made between

competition and strategy. Better strategies will result from more accurate pinpointing of the passes of

competition something that is unlikely while competition is simply seen in terms of competitive advantage

(Klein, 2002).

Leadership

Chaganti et al. (1989), suggest when it comes to competition, a company can take either a focused or a

leadership approach. In a focus, the company aims to gain an advantage over a few other companies, such as

one or two. However, in a leadership position, the company aims to have a complete advantage over all other

companies-usually through differentiation: cost leadership, differentiation leadership, cost focus, and

differentiation focus. Differentiation is what distinguishes one thing from another. In a cost leadership approach,

a business will generally mass produce to drive prices really low, gaining an advantage in pricing. In a

differentiation leadership, generally the business will create a distinct and attractive differentiation aspect.

According to Chaganti (1987), the study looks at the benefit effect of various strategies in four different

forms of competition: low–intensity price and promotion competition, price competition, promotion

competition, high intensity price, and promotion competition. In low-intensity price and benefit competition, the

study finds that a large products copes is a key determinant of a firms’ profitability. Every business competes

with another and even with themselves to gain public support. New jingles appear in television all the time and

new promotion tactics appear and disappear. A business major necessitates are mark able amount of

imagination. Michael Porter identified four approaches to competitive business strategy, all of which he
7

described. Porter is s Harvard University professor who is well known for his business and economic theories.

Clustering is one off the theories that have got my attention. Have you ever noticed how on the same road there

are always multiple fast food joints? While fast food restaurants are the most obvious, this is something that all

business do. Everywhere you look, there are cluster so flaw firms, bakeries, and even clothing and jewelry

stores.

The Relationship between Strategy and Structure

According to Fombrun & Walley (1989), when it comes to capitalizing on growth opportunities,

small businesses face major challenges. Increased demand often necessitates the recruiting of more operational

and administrative staff. Rapid job development, on the other hand generates management issues that

necessitate the creation of collateral structures that both organize staff attention and provide support for a

common vision. The findings of a cross-sectional analysis of 95 small U.S businesses that witnessed a five-

years growth spurt are presented in this article. The findings show that the internal structures built by these

companies to sustain their accelerated growth differed systematically depending on the strategic orientation and

product diversity.

The relationship between strategy and structure, contrary to expectations, did not have a major impact on

the success of these companies. Indeed, the data show that when it comes to designing these programs,

executives may be reacting to opposing forces.1. Decentralization vs. bureaucratization. Firms formalize

processes as staffing doubles and triples, which encourages bureaucracy. Internal labor markets grow as

employee engagement and autonomy decrease. Development, on the other hand, is linked to increased product

diversity, which favours less formalize decision-making, greater decentralization, and the understanding that the

firm's current human resources lack the requisite skills to handle the expanding portfolio. 2. Strategy vs.

Environmental. High levels of environmental turbulence and competition benefit corporate cultures that

encourage risk-taking, autonomy, and employee decision making. Firms, on the other hand compete through

strategies whose execution is reliant on the location of structured structures that limit risk-taking and
8

autonomy.3. Strategic Priorities: Quality vs. Cost vs. Innovation Rapidly expanding businesses aim to keep

costs under control while also improving product quality and expanding their product offerings. Minimizing

costs and undercutting competitors’ product prices, on the other hand, are better accomplished by conventional

hierarchical decision-making and measurement structures, which contrast with the kinds of autonomous process

that are most likely to promote product quality and creativity.

The findings indicate that managing growth spurts entails a number of challenges, including resolving the

stresses and strains caused by attempts to manage costs while simultaneously improving quality and developing

new products to preserve competitive parity, and centralizing to maintain control while simultaneous

decentralizing to promote the contributions of autonomous, self- directed staff to the nascent business

community of self-managed professional. When developing their management processes, rapidly rising

companies face the task of striking a balance between these various pulls.

Local

Compete

According to Mockus(2003), take a moment and identify your direct and indirect competitors. Analysis of

competition is one of the most important components of comprehensive analysis to the market, because you

need to achieve and maintain a competition in reaching possess through knowledge of your competition in your

target market. We need to understand how our existing and potential customer rates the competition. And also

we need to assess your competitors, knowing the strengths and weakness in your market place and helps to

choose and implement effective strategies that will improve and develop.

Kittaneh(2015), suggest most of the beginners in business industry started their own company with the full

knowledge that there were more other well-established competitors already in the field. However, instead of

jumping on whatever trends their competitors were touting, they went down on their own path. They focused on
9

their own creativity and ideas. They develop their company based on their own experiences as a beginner or as a

small business owner. They did not copy the Strategies of the existing competitors, instead, they innovate it and

put a lot more creativity in it.

The weak competition is one of the fundamental factors that explain the limited growth, productivity, and

employment in the economy. Also improving product quality and expanding their product offerings.

Minimizing costs and undercutting competitors' product prices, on the other hand, are better accomplished by

conventional hierarchical decision making and measurement structures, which contrast with the kinds of

autonomous process that are most likely to promote product quality and creativity. This is confirmed by

(Aldaba, 2008).

The findings indicate that managing growth spurts entails a number of challenges, including resolving the

stresses and strains caused by attempts to manage costs while simultaneously improving quality and developing

new products to preserve competitive parity, and centralizing to maintain while simultaneously decentralizing to

promote the contributions of autonomous, self-directed staff to the nascent business community of self-manage

professionals. When developing their management processes, rapidly rising companies face task of striking a

balance these various pulls.

The average attention span of humans has dropped from 12 seconds to 8 seconds. In relation to business

owners, you have less than 8 seconds to convince a customer about your products wherever they find them.

Your website should pop and grab customers' attention allowing them to understand your products or business.

Design your website to make valuable promises about your products and experience them. With a laser-targeted

customer base, your products should be designed for your customers, it should deliver a valuable promise and

experience which is entirely new and different from your competitors (Microsoft, 2000).

Choosing a marketplace
10

Moving into a new city or job can be daunting, the hassle of finding accommodation, the stress of

moving personal items and most especially the people or city accepting someone new might not be pleasing.

The same applies to small businesses that are launching into an industry ridden with bigger competitors. To

compete and beat bigger rivals in the industry, SMB’s need to focus on their basic consumers. Basic consumers

can range from college students to a particular demographic. Recognizing and marketing to the basic consumers

allow for quick sales, more revenue for marketing and the ability to grow a following. Make it your mission to

stand out as the leading authority in your domain of expertise. Your audience will admire your thought

leadership and naturally choose you over other vendors(Entrepreneur, 2015). Competitors will consistently try

to offer better customer service, product quality and marketing. In healthy markets, buyers will demand the best

solutions for their specific needs. Differentiate your offerings with the goal of creating tremendous value for the

users you serve. Competition is good. In fact, a healthy rivalry challenges you to work smarter with the

resources you have. To do so, leverage your team’s unique talents and build business competitors wouldn’t dare

challenge. Even if other companies in your industry attempt to undercut your prices and steal your customers,

think positively about ways they can help your start up grow.

Review of Related Studies

Foreign

Marketing strategy

We combine theoretical viewpoint, normative statements, and empirical evidence about contingent

relationship between business-level strategies and organizational structures and processes, particularly those

involved in the conduct of marketing activities, into a single conceptual framework. What marketing process,

strategies, practice, and initiatives, provided a particular type of strategy, are likely to differentiate high

performing business units from those that are relatively less effective, reliable, or adaptable? Also, a better
11

understanding of the organizational variables that affect the successful execution of various business strategies,

should be useful in resolving a number of critical marketing management issues, such as determining the most

suitable types of marketing campaigns, the most promising sources of marketing synergy, and the most effective

method for coordinating marketing activities with other functional divisions within companies implementing

various types of strategy (Walker & Ruekert 1987 p.15).

Wind & Robertson(1983), suggest by contrast, the aim of marketing strategy is to achieve long-term

competitive customer advantage. As a result, it has a high degree of overlap with business strategy and can be

considered an integral part of a business strategy perspective. The distinction between marketing campaigns and

other strict holders is that it acts as a boundary between the company and its customers, rivals and other stake

holders. Marketing has a unique ability to access customer needs in order to achieve a competitive advantage for

the company, which must eventually drive the corporate goal. Marketing strategy is best developed by analyzing

customers, rivals and other external factors which can then be combined with other strategic inputs (such as

financial, R&D, and human resources) to produce an integrated business strategy. A good business strategy

should include a marketing component i.e., marketing should contribute to the development and evolution of the

strategy. Consumers, rivals, and other stakeholders' reactions should all be considered when developing a

strategy (p.12).

Organizational Strategy

According to Beard & Dess(1981), theoretical literature in the field of business policy has increasingly

emphasized distain which is concerned with questions regarding which business to compete inaction between

two levels of organizational strategy: (1). Corporate-level strategy, which is concerned with questions regarding

which business to compete in, and (2) business-level strategy, which is concerned with how to compete within a

specific business. To assist top managers in making decisions about the two types of policy, various conceptual

schemes and related analytic techniques have been suggested. The impact of strategy on success at a specific

point in time, or over a specific period of time, were believed to be better analyzed in terms of the organization's
12

applied strategy at or during the relevant time. This means that the strategy concept is based on organizational

characteristics that reflect earlier strategic decision and implementation processes. The variation in the

deployment of a firm's resources among the portfolios of industries in which all businesses firms compete is

known as corporate-level strategy. "Corporate-level planning is concerned mainly with addressing the question

of what set of businesses should we be in, "Hofer and Schendel argue (p.663).

The ability to achieve and keep a competitive edge is critical to a company’s development and success.

Strategic initiative is one way to do so. The ability to capture control of strategic aactionss in the industries in

which a firm competes is described by Macmillan as “strategic initiative”. Competitors are forced to adapt and

therefore play a reactive rather than constructive role to the degree that one business wins the initiative. Firms

that achieve a competitive advantage, according to Macmillan, manage their own fates. In the event that a the

company enjoys a competitive advantages that is impossible to overcome, it maintains leverage for a longer

period of time, and as a result, it should be awarded more efficient. Porter defines the principle of competitive

advantage as the essence of competitive strategy. Three strategic tactics that companies can use to achieve a

competitive edge emerge from his discussion: creativity, quality enhancement, and costs reduction. The aim of

the innovation strategy is to create goods or services that are distinct from those offered by competitors. The

main goal here is to improvement approach is to improve product and\ or service quality. Firms use the costs-

cutting technique to try to achieve a competitive edge by being the lowest-costs manufacturer. While we will

refer to all three competitive techniques as pure forms that can be applied to particular business units, plants, or

functional areas, there may be some overlap.

That is, it possible to find business divisions, plants, or functional areas that are concurrently following

two or more strategic. This, as well as how to deal with it, will be addressed later (Schuler & Jacson 1987 p.

208.)
13

Local

Strategies

According to Bharadwaj(2013), the prevalent view of information technology policy over the last three

decades has been that it is a functional-level strategy that must be matched with the firm's preferred business

strategy. Business strategy guided IT strategy exist also within this so called alignment view. The business

infrastructure has become more digital over the last decade, with more interconnection between goods,

processes, and services. Digital technologies (define as a combination of information, computation,

communication, and networking technologies) are fundamentally transforming business strategy, business

processes, firm skills, products and services, and key enter firm relationships all in extended business networks

across a wide range of industries and sectors.

As a result, we believe that time has come to rethink IT strategy's position, from that of a functional-level

strategy that is aligned but ultimately always subordinate to business strategy, to one that represents fusion of

business IT strategy. This fusion is referred to as digital business strategy in this article. The four themes are (1)

digital business strategy scope, (2) digital business strategy size, (3) digital business strategy pace, and (4)

digital business strategy sources of business value creation and capture. We explore the progress indicators and

future performance consequences of following a digital business strategy after elaborating on each of these four

themes. We also demonstrate how the papers in the special issue shed light on digital techniques and point

researchers in the right direction to further their understanding and shape future studies (p.473).
14

Chapter III

Methodology

Research Design

The method of research used by the researcher is the qualitative research. Anarrative type of data that

tends to discuss the nature of behavior of the respondents in research problem. It focuses on the experiences

and concentrates on the description and interpretation of data that is gathered from the respondents. This

approach is appropriate for the researchers' study in effective strategies of grade 12 students to provide a

competitive advantage towards the existing business competitors in El Salvador City. The researchers provide a

survey questionnaire for the respondents that will be the basis of data to support the study. All questions are

easy to understand that can be answerable with honesty and they can also assure that all the personal

information that the respondents put on the survey questionnaire will be treated with confidentiality. The

respondents’ perception will be our basis that provides answers to the problem of the researcher regarding on

the topic. This study used a descriptive research is a research method that describes the characteristics of the

population or phenomenon that is being studied. The researchers' used closed-ended questions; survey was

utilized for data collection.

Population

The respondents included in this study were the grade 12 students inThe New El Salvador Colleges Inc.

These students are from the Senior High School came from three strands, namely the Accountancy Business
15

Management (ABM) Strand, the General Academic Strand (GAS) Strand, and the Information and

Communications Technology(ICT) Strand. The total numbers of the selected grade 12 students are twenty (20).

Research Instrument

The instrument used was a research-made questionnaire checklist to gather the needed data for

respondent's business profile. In the preparation of the instrument, the requirements in the designing of good

data collection instrument were considered. For instance, a statement describing the situations or issues

pertaining was toned down to accommodate the knowledge preparedness of the respondents. Close-ended

options were provided to accommodate to free formatted views related to the topics or issues. In this way, the

instrument is authorized to obtain valid responses of the students. The research subjects were asked to choose

their preferred response by checking the option based on their business. The questionnaire had questions that

relates to the study and these questions were answered consequently.

Sampling Method

Simple random sampling technique was applied in this study. The researchers will undergo a survey that

will be the basis of collecting the data.

Strand Number of Students

ABM 10

GAS 8

ICT 2

TOTAL 20
16

Data Collection Procedure

The researchers sent a letter of approval to the principal’s office of the school. When the letter was

approved the researcher will undergone the survey in grade 12 students in The New El Salvador Colleges. The

questions are multiple choices that provides clear enough to be answered by the participants. Once the

researcher received all the answered questionnaires, the researchers will gather and tally the data.

Flow Chart of Operations

Making a letter of approval

Making research
questionnaire and undergo
survey

Gathering the data and tally

17

Ethical Consideration

Every research project requires thought and ethics in terms of the process that will be used. The

researchers will ensure the research's quality and integrity by following the data collection process, which

includes obtaining consent from school principals before they participate in the study.

In the information sheet that requested participants to take part in this study, participantswere informed

of the purpose and procedure of the study. Participants were informed that their participation in the study was

voluntary and that they could withdraw from participating at any point if they wished to do so.
18

CHAPTER IV

PRESENTATION, ANALYSIS AND INTERPRETATION OF DATA

The results and findings are completely discussed accordance of the objectives of the study. This

chapter will provide results and findings in each problem of the study.vb

Profile of the Respondents According to Gender

Gender Frequency Percentage

MALE 9 45%

FEMALE 11 55%
TOTAL 20 100%

Out of 30 respondents, 11 or 55% are female and 9 or 45% are male. It only shows that majority of the

respondents are female.

Q1. What kind of product are you selling?

Product Frequency Percentage

A. Food 15 75%

B. Clothes 3 10.5%

C. Cosmetics 1 5%

D. Souvenirs 0 0%

E. Drinks and Beverages 1 5%

F. Cars 0 0%

TOTAL 20 100%
19

The chart shows that 15 or 75% of the respondents said that the product that they are selling is food. On

the other hand, 3 or 15% said they are selling clothes, 1 or 5% of the respondents are cosmetics, and 1 or 5%

said they are selling drinks and beverages. It only shows that majority of the respondents are selling food

products.

Q2. Who are your target customers?

Target Customer Frequency Percentage

A. Children 0 0%

B. Teenagers 20 100%

C. Oldies 0 0%

TOTAL 20 100%

This chart shows that 20 or 100% of the respondents said that their target customers are the teenagers. It

only shows that majority of the respondents considered teenagers as their target customer.

Q3. What nature of business do you prefer?

Nature of Business Frequency Percentage

A. Business without any experience but

popular. 2 10%

B. Business is already existing but not popular. 1

5%
C. Business with experience and very successful. 17

85%
20

D. Business closed because of many people not 0

patronizing their product. 0%

TOTAL 20 100%

This chart shows the nature of the business that the respondents prefer 17 or 85% of them said that they

want a business with experience and very successful. On the other hand, 2 or 10% of the respondents said that

they prefer a business without any experience but popular. While 1 or 5% said that they prefer a business that is

already existing but not popular. It only shows that majority of the respondents prefer a business with

experience and very successful.

Q4. What is the best thing do you consider in building a business?

Considered Things Frequency Percentage

A. Manpower 0 0%
B. Benchmarking 0 0%
C. Place/ Location 7 35%
D. Target Customer 12 60%
E. Machineries 0 0%
F. Service/s 1 5%
TOTAL 20 100%

This chart shows the best thing that they consider in building a business 12 or 60% said that it is the

target customer. On the other hand, 7 or 35% consider the place/location while 1 or 5% said it is the services. It

only shows that majority of the respondents considered target customer in building a business.

Q5. What is your responsibility to your customer that will consume your product?

Responsibilities Frequency Percentage

A. Customers health 10 50%
B. Customers security 3 15%
C.Customers rights 7 35%
21

TOTAL 20 100%

This chart shows that 10 or 50% of the respondents answer that health is their main responsibility to

their customers. On the other hand, 7 or 35% said that they consider the customer’s rights as their responsibility.

While 3 or 15% said that the customer’s security is their responsibility. It only shows that majority of the

respondents consider customers health as their responsibility.

Q6. What is the best way in promoting your business?

Ways in Promoting Frequency Percentage

A. Newspaper 0 0%

B. Flyers or leaflets 2 10%

C. Online 15 75%

D. Magazine 0 0%

E. TV Commercials 3 15%

F.Billboards 0 0%

TOTAL 20 100%

This chart shows that 15 or 75% of the respondents promote their business online, while 2 or 10% said

that they promote their business through flyers and leaflets. On the other hand, 3 or 15% said that they promote

their business through TV commercials. It only shows that majority of the respondents choose to use online in

promoting their business.

Q7. Which is the best strategy for your business to compete on your competitors?
22

Strategies Frequency Percentage

A. Know your customers 7 35%

B. Differentiate your business to your 0 0%

competitors.
C. Giving promotions. 3 15%
D. Enhance your product. 7 35%
E. Selling your product lower than the 3 15%

price of your competitors.

TOTAL 20 100%

Based on the result, 7 or 35% of the respondents believe that knowing your customer and enhance your

product is the best strategy. 3 or 15% said that their strategy is to give promotions and selling your product

lower than the price of your competitors. Differentiating the business firm of their competitors and selling the

product lower than the price of their competitors were answered by 4 or 13.33% of the respondents; while 2 or

6.67% believe that the best strategy is to give promotions. It only shows that majority of the respondents believe

that knowing your customer is the best strategy to compete against their competitors.

Q8. Which is the common reason why people patronized your competitor’s product?

Strategies Frequency Percentage

A. Popularity 9 45%
B. Strategies 6 30%
C. Structure of their building/cart 1 5%
D. Product itself 4 20%
TOTAL 20 100%

This chart shows that 9 or 45% of the respondents answer that the commonly reason why people

patronized their competitor’s product is because of the popularity. On the other hand, 6 or 30% said it is because

of the strategies. While 4 or 20% said it is because of the product itself and 1 or 5% said it is because of
23

structure of their building/cart. It only shows that majority of the respondents consider that the popularity is the

reason why people patronized their competitor’s product.

Q9. What is your strength against your competitors?

Strength Frequency Percentage

A. Location 2 10%
B. Unique and competitive 10 50%
C. Charms and sense of humour 5 25%
D. Costumers satisfaction 3 15%
E. The taste of the product. 0 0%
TOTAL 20 100%

Based on the chart, 10 or 50% of the respondents said that it is by having a unique and competitive

business. On the other hand, 5 or 25% said that it is by having a charms and sense of humour. While 3 or 15%

said it is because of the customer’s satisfaction and 2 or 10% said that it is having a perfect location. It only

shows that the majority of the respondents consider that having a unique and competitive is their strength

against their competitors.

Q10. Why entrepreneurs prefer to compete to the other competitors even though they are new in the

industry?

Reason Frequency Percentage

A. To surpass their competitors 5 25%

B. To earn profit. 3 15%

C.To challenge their selves 3 15%

D.To become well-known to the industry 9 45%

TOTAL 20 100%
24

This chart shows that 9 or 45% said it is because they want to become well-known to the industry. On

the other hand, 5 or 25% said they want to be surpass their competitors. While 3 or 15% said for to earn profit

and to challenge their selves. It only shows that the majority of the respondents want to become well-known to

the industry.
25

CHAPTER V

SUMMARY OF FINDINGS, CONCLUSIONS AND RECOMMENDATIONS

Summary of Findings

The main aim of this study is to know the ways on effective strategies of grade 12 students to provide a

competitive advantage towards the existing business competitors in El Salvador City. The ABM (Accountancy,

Business and Management), GAS ( General Academic Strand), and ICT ( Information and Communications

Technology) Grade 12 Senior High School students experienced creating a business for their immersion subject;

hence, the students are knowledgeable enough to know the ways on effective strategies of grade 12 students to

provide a competitive advantage towards the existing business competitors in El Salvador City. By creating a

survey questionnaire that is relevant to the topic, the questions are answerable by the respondents that will be

the basis of the data gathered to support the topic.

According to the data gathered:

Out of 20 respondents 15 or 25% are selling food products;

Twenty (20) or 100% of the respondents said that their target customers are the teenagers;

Seventeen (17) or 85% of them said that they want a business with experience and very successful;

Twelve (12) or 60% considered target customer in building a business;

Ten (10) or 50% consider health as their main responsibility to their customers who consume their product;

Fifteen (15) or 75% choose to use online in promoting their business;

Seven (7) or 35% believe that knowing your customer and enhance your product is the best strategy to

compete against their competitors;

26

Nine (9) or 45% consider that the popularity is the reason why people patronized their competitor’s product;

Ten (10) or 50% considered that having a unique and competitive is their strength against their competitors;

and

Lastly, Nine (9) or 45% answered that they want to become well-known to the industry is a reason on why

entrepreneurs prefer to compete to the other competitors even though they are new in the industry.

Conclusion

According to the datagathered, the ways on effective strategies of grade 12 students to provide a

competitive advantage towards the existing business competitors in El Salvador City is known first that your

target customers are the ones who will buy your product and which tell if the business has a power to go along

to your already existing competitors. By competing with the competitors, each of the entrepreneurs must

consider what their responsibility is towards their customers and they said that their most priority is the

consumers’ health because this has a two purpose; the first one is the health of the customers and the second is

for the sake of the business because through feedbacks about the products is very important in order to patronize

your business. When you are new to the business world, specifically in the food business, each entrepreneurs

must think some steps on how to become popular; most of the respondents said that they will go through online

to promote their business because we all know that not only millennial but also oldies are now fond in using

social media. So by creating a fan page in any type of social accounts will be a very big help to spread the

information about your business.

Recommendations

The following are the recommendations of the researchers on the said matter.

Entrepreneur must know their target customers in order to know who will mostly patronize their product;
27

Entrepreneur must know the media they will use in promoting their product such as flyers or leaflets, online,

magazine, billboards, TV advertisements and newspaper;

Entrepreneur must consider the location where they will build their business;

Entrepreneur must know what kind of product that they will sell and also the prices must be affordable but

surely not affecting the sales of your business. And also they should consider the health of their customers;

and

Entrepreneur must consider the packaging or presentation of their product in order to easily catch the

attention of the customers.

28

REFERENCES

Aldaba, R. (2008). Assessing Competition in Philippine Markets. Retrieved from

https://ideas.repec.org/p/phd/dpaper/dp_2008-23.html

Beard, D. & Dess, J. (1981).Corporate-Level Strategy, Business-Level Strategy, and Firm

Performance. Academy of Management

Bharhadwaj et al. (2013). Digital Business Strategy: Toward a Next Generation of Insights.Management
Information System Research Center

Chaganti, R., Chaganti, R., & Mahajan, V. (1989). Profitable small business strategies under different types
of competition. Entrepreneurship Theory and Practice, 13(3), 21-36. Retrieved
fromhttps://scholar.google.com/scholar?q=related:XQI9kwpO56AJ

Chaganti, R. (1987). Small business strategies in different industry growth environments.

Journal of Small Business Management, 25(3), 61.

Fombrun, C., & Walley, S. (1989). Structuring small firms for rapid growth. Journal ofBusiness Venturing, 4(
2), 107-122. Retrievedfromhttps://scholar.google.com/scholar?q=related:XQI9kwpO56AJ

Mockus, D. (2003). Competitive analysis. Journal of Business Strategy, 24(1).

Schuler, R. & Jackson, S. (1987). Linking Competitive Strategies with Human Resource Management
Practices. Academy of Management

Walker, O. & Reukert, R. (1987). Marketing's Role in the Implementation of Business Strategies: A Critical
Review and Conceptual Framework. Sage Publications Inc.

Wind, Y. & Robertson, T. (1983). Marketing Strategy: New Directions for Theory and Research.
Sage Publications, Inc.
29

APPENDIX A

EFFECTIVE STRATEGIES OF GRADE 12 STUDENTS TO PROVIDE A COMPETITVE

ADVANTAGE TOWARDS THE EXISTING BUSINESS COMPETITORS IN EL SALVADOR CITY

Name (optional): Gender: Male

Strand: Female

ABM ICT GAS

Directions: Please put a check (✔) on the option that corresponds to your best answer in every item.

1. What kind of product are you selling?

__ Food __ Clothes

__ Cosmetics __ Souvenirs

__ Drinks and Beverages __ Cars

2. Who are your target customers?

__ Children __ Oldies

__ Teenagers

3. What nature of business do you prefer?

__ Business without any __ Business with experience

experience but popular. but very successful.

__ Business that already __ Business closed because of

existing but not popular. many people not patronizing their

30

product.

4. What is the best thing do you consider in building a business?

__ Manpower __ Target Customer

__ Benchmarking __ Machineries

__ Place/location __ Service/s

5. What is your responsibility to your customer that will consume your product?

__ Customers health __ Customers right

__ Customers security

6. What is the best way in promoting your business?

__ Newspaper __ Magazine

__ Flyers or leaflets __ TV commercials

__ Online __ Billboards

7. Which is the best strategy for your business to compete on your competitors?

__ Know your customer. __ Enhance your product.

__ Differentiate your __ Selling your product lower than

business to your competitors. the price of your competitors.

__Giving promotions.

8. Which is the common reason why people patronized your competitor’s product?

__ Popularity __ Structures of their building/cart

__ Strategies __ Product itself

9. What are your strengths against your competitors? Explain.

31

10. Why entrepreneurs prefer to compete to the other competitors even though they are new in the industry?

Explain.
32

APPENDIX B

May 2021

ROSITA A. DAYA
School Principal
The New El Salvador Colleges, Inc.
El Salvador City

Madam:

APPROVED:
We are presently conducting a research study entitled “Effective Strategies of Grade 12 Students to
Provide a Competitive Advantage Towards the Existing Business Competitors in El Salvador City: A
Qualitative Research”.

In this regard, we respectfully ask permission to float our questionnaires to the Senior High School Students (
Grade 12) as the respondents of the study. Rest assured that the collected data for this research study will be
treated with confidentially and will be used to solely for the purpose of this study.

Thank you.

Very truly yours,

The Researchers
33

RESEARCHERS PROFILE

Name: Ace A. Angcla

Address: Amparo Village, El Salvador City

Age: 18 years old

Birthday: July 23, 2002

Birth place: Manticao

School Graduated

Elementary: East Bayugan Elementary School

High School: Cabalantian National High School

34

RESEARCHERS PROFILE

Name: Najerah P. Boco

Address: Kibaghot Laguindingan

Age: 17 years old

Birthday: September 11, 2003

Birth place: Lanao del Sur

School Graduated

Elementary: Kibaghot Elementary School

High School: Laguindingan National High School

35

RESEARCHERS PROFILE

Name: Jelyn E. Jacalan

Address: Zone 2 Lanao Alubijid

Age: 18 years old

Birthday: April 16,2003

Birth place: Alubijid

School Graduated

Elementary: Lanao Elementary School

High School: Alubijid National Comprehensive High School

36

RESEARCHERS PROFILE

Name: April Hope B. Magdale

Address: Zone 4 Lagtang, Alubijid

Age: 18 yearsold

Birthday: April 24, 2003

Birth place: Alubijid

School Graduated

Elementary: Lagtang ElementarySchool

High School: Alubijid NationallComprehensive High School

37

RESEARCHERS PROFILE

Name: Dolly B. Torentera

Address: Zone 4 Sinaloc, El Salvador City

Age: 17 years old

Birthday: June 21, 2003

Birth place: El Salvador City

School Graduated

Elementary: El Salvador City Central School

High School: Alubijid National Comprehensive High School