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    ASSIGNMENT

    Uploaded by

    Afsana Tasnim
    Mr. Delwar Hossain Chowdhury migrated from Bangladesh to London 20 years ago. Through hard work and business skills, he opened two successful hotels in London. During a recent trip back to Bangladesh, he saw potential in Sylhet for a new luxury hotel. Sylhet receives many religious pilgrims and tourists. While it has several hotels, many are mismanaged. As a native of Sylhet, Mr. Chowdhury believes his understanding of the local culture and economy could help a new high-end hotel succeed. He is considering opening a 5-star hotel in Sylhet to take advantage of its tourism opportunities and growth.

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    ASSIGNMENT

    Uploaded by

    Afsana Tasnim
    30 views3 pages
    Mr. Delwar Hossain Chowdhury migrated from Bangladesh to London 20 years ago. Through hard work and business skills, he opened two successful hotels in London. During a recent trip back to Bangladesh, he saw potential in Sylhet for a new luxury hotel. Sylhet receives many religious pilgrims and tourists. While it has several hotels, many are mismanaged. As a native of Sylhet, Mr. Chowdhury believes his understanding of the local culture and economy could help a new high-end hotel succeed. He is considering opening a 5-star hotel in Sylhet to take advantage of its tourism opportunities and growth.

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    Mr. Delwar Hossain Chowdhury migrated from Bangladesh to London 20 years ago. Through hard work and business skills, he opened two successful hotels in London. During a recent trip back to Bangladesh, he saw potential in Sylhet for a new luxury hotel. Sylhet receives many religious pilgrims and tourists. While it has several hotels, many are mismanaged. As a native of Sylhet, Mr. Chowdhury believes his understanding of the local culture and economy could help a new high-end hotel succeed. He is considering opening a 5-star hotel in Sylhet to take advantage of its tourism opportunities and growth.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    30 views3 pages

    ASSIGNMENT

    Uploaded by

    Afsana Tasnim
    Mr. Delwar Hossain Chowdhury migrated from Bangladesh to London 20 years ago. Through hard work and business skills, he opened two successful hotels in London. During a recent trip back to Bangladesh, he saw potential in Sylhet for a new luxury hotel. Sylhet receives many religious pilgrims and tourists. While it has several hotels, many are mismanaged. As a native of Sylhet, Mr. Chowdhury believes his understanding of the local culture and economy could help a new high-end hotel succeed. He is considering opening a 5-star hotel in Sylhet to take advantage of its tourism opportunities and growth.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 3

    Case

    Please make out a SWOT analysis on the basis of the case given below and
    determine the strategy Mr.Chowdhury would undertake. (20 Marks)

    Mr. Delwar Hossain Chowdhury, hailing from Bianibazar of Sylhet district


    migrated to London 20 years back. He studied up to class eight and went to
    London being inspired by a cousin of him who had already been there. On arrival
    to London, he got engaged in the hotel business of his cousin. Delwar Hossain was
    a talented man although he had poor academic degree. Very soon he realized that
    hotel business is a profitable one provided it can be run properly. So he himself
    underwent training on hotel management as well as cooking. After that he
    borrowed money from bank in addition to the cash money he had with him as
    savings and opened a small hotel himself. Because of his managerial capability he
    was earning reasonable profit. Within 8 years he not only consolidated the existing
    one but also set up another hotel of better quality at a posh area of London despite
    the fact that there existed quite a good number of well-known Indian hotels in that
    area. Now, Delwar Hossain is no longer a poor man ; he has employed 100
    employees in his two hotels. Moreover, he has also earned name and fame in the
    community for his success in the business. Last year he came to Sylhet with his
    family and stayed in the Sylhet city for quite a few days. He had a lot of
    communications and meetings with his relatives and friends in Sylhet. He has also
    witnessed the fast growing development scenario of the town in particular and the
    division in general. He being a man of entrepreneurial capability envisioned the
    establishment of a 5 –Star hotel in Sylhet, although he knows there are existence
    luxurious resorts like Zakaria Estate, Nazimgar, the Palace Luxurious Hotel & Spa,
    and many others in close proximity of Sylhet town. As a son of the soil, he
    possesses quite a good idea and understanding about Sylhet. The following
    scenario flashed into his mind:

     Sylhet has long been regarded as a holy city because the Mazars of Hazrat
    Shahjalal (R) , Hazrat Shah Paran ( R ) & many other saints are located
    here. Hundreds of people (including from abroad) visit the mazars every
    day to owe their respects.

     Compared to other divisional towns, Sylhet has more hotels most of which
    are not earning profits due to mismanagement, but it is also true that new
    hotels are being established.

     A sizable percentage of people of Sylhet Division live abroad, specially in


    UK who visit their homeland frequently; they prefer to have a short stay in
    the city hotel before starting for their house in the interior rural area.

     People of Sylhet at large is conservative by nature; they hardly accept the


    people of other regions cordially ; a natural barrier between natives & non-
    natives seems to exist all over. However, with the passage of time this
    cultural barrier is getting thinner day by day.

     Sylhet town does have four private, two public universities and more than
    two medical colleges, in spite of a number renowned schools and colleges. It
    has also one international airport facilitating national and international
    communication. Road communication from the capital and other cities is
    also good. The investment possibility in Sylhet is not bleak at all. The idea
    of a Special Economic Zone is in the offing. Government is seriously
    thinking of Special Economic Zone in Sylhet as well as other parts of the
    country.

     Sylhet Division is endowed with a number of natural resources like natural


    gas, lime stone etc. It is also rich in natural beauty having lash green tea
    gardens in hilly lands, natural waterfall in Madabkundu along with cultural
    heritage of the tribal people in or around.

     Sylhet is also well- known for its beautiful border area i.e. Tamabil with
    India across which the seven sisters ( the seven under privileged states of
    India ) are located. Unhindered (meaning Trade & Non-Tariff barriers) trade
    relationships with the seven sisters can be an opening of a new vista to
    mutual benefits of both the sides.

    GOOD LUCK

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