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    Food Segment: BCG Analysis Food Industry

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    Johnkhent Ducay
    The document analyzes San Miguel Food and Brewery's (SMFB) performance in the Philippine food, spirits, and beer industries in 2020. In the food segment, SMFB had the second highest growth rate and market share behind Nestle Philippines. In spirits, SMFB had the second highest market share behind Emperador Inc. but outperformed them in growth. In beer, SMFB had the largest market share of 92.4% while both it and competitor Asia Brewery saw negative growth rates due to excise taxes and pandemic restrictions.

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    Food Segment: BCG Analysis Food Industry

    Uploaded by

    Johnkhent Ducay
    72 views2 pages
    The document analyzes San Miguel Food and Brewery's (SMFB) performance in the Philippine food, spirits, and beer industries in 2020. In the food segment, SMFB had the second highest growth rate and market share behind Nestle Philippines. In spirits, SMFB had the second highest market share behind Emperador Inc. but outperformed them in growth. In beer, SMFB had the largest market share of 92.4% while both it and competitor Asia Brewery saw negative growth rates due to excise taxes and pandemic restrictions.

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    BCG Analysis full explanation of SMFB

    Original Title

    BCG Analysis

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    The document analyzes San Miguel Food and Brewery's (SMFB) performance in the Philippine food, spirits, and beer industries in 2020. In the food segment, SMFB had the second highest growth rate and market share behind Nestle Philippines. In spirits, SMFB had the second highest market share behind Emperador Inc. but outperformed them in growth. In beer, SMFB had the largest market share of 92.4% while both it and competitor Asia Brewery saw negative growth rates due to excise taxes and pandemic restrictions.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    72 views2 pages

    Food Segment: BCG Analysis Food Industry

    Uploaded by

    Johnkhent Ducay
    The document analyzes San Miguel Food and Brewery's (SMFB) performance in the Philippine food, spirits, and beer industries in 2020. In the food segment, SMFB had the second highest growth rate and market share behind Nestle Philippines. In spirits, SMFB had the second highest market share behind Emperador Inc. but outperformed them in growth. In beer, SMFB had the largest market share of 92.4% while both it and competitor Asia Brewery saw negative growth rates due to excise taxes and pandemic restrictions.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 2

    BCG Analysis

    Food Industry

    Food Segment
    7%
    6.20%
    6%

    5%

    4%
    3.08%
    Growth Rate

    3%

    2%

    1%

    0%
    100% 98% 96% 94% 92% 90% -0.70%
    88% 86%
    -1%

    -2%
    Relative Market Share

    Spirits

    Spirits
    40%

    30%
    29.79%
    24.55% 20%
    Growth Rate

    10%
    2.46%
    0%
    100% 90% 80% 70% 60% 50% 40% 30% 20% 10%
    -10%

    -20%

    -23.79% -30%

    Relative Market Share

    Beer and Non-Alcoholic Beverage


    Beer and Non-alcoholic Beverage Segment
    0.00%
    100% 95% 90% 85% 80% 75% 70% 65% 60% 55% 50%

    -5.00%

    -10.00%

    -15.00%

    -20.00%
    -24.29%
    -25.00%

    -30.00%

    The illustration above shows how the San Miguel Food and Brewery’s industries fair against its
    competitors in the Philippines for the year 2020. When it comes to the food segment San Miguel Food
    and Brewery lags behind Nestle Philippines in terms of sales thus making the latter the leading food
    segment leader in the country. SMFB’s relative market share SMFB holds 92.36% of relative market
    share beating Universal Robina with 88.18%. SMFB also shows promising growth rate at 3% only second
    to the industry Nestle Philippines at 6 % beating URC which shows negative growth rate.

    When it comes to the Spirits and Distillery, SMFB also ranked second to industry leader Emperador Inc.
    when it comes to sales posting a relative market share of 69%. Despite being ranked second when it
    comes to market share, the SMFB outranks Emperador Inc, when it comes to growth potential whilst
    LTG Holding’s Alcoholic Beverage Segment comprise of Tanduay Distilleries showed the most promising
    growth rate while holding the lowest market share among the three companies.

    When it comes to the beer and non-alcoholic beverage, SMFB outranks all the companies in the country
    posting a staggering 92.4% when it comes to the beer industry. Relative to it is its number one
    competitor Asia Brewery which was in a joint venture with international beer brand Heineken. When it
    comes to the growth rate, both companies showed negative growth with the industry being affected
    with the recent excise tax rate schemes and liquor bans in the onset of 2020 due to the pandemic.

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