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08-Activity-1-Answer-Key STRATEGIC
08-Activity-1-Answer-Key STRATEGIC
ANSWER KEY
Can Research in Motion (BlackBerry) be Saved? (2 items x 10 points)
1. BlackBerry may recover from massive losses through product development strategy. The company
may capitalize on developing new products for new markets by injecting the current technological
trends in its product features and design. In addition, the company may engage in equity or debt
financing to raise capital for research and development of new products. Moreover, BlackBerry
may use mass customization to reconfigure its products, people, and processes according to
customer preferences. In this way, the company will be able to cope with the present market
conditions and may recover from the massive losses which it incurred in the past.
2. BlackBerry may resolve its issue with the Indonesian government by ensuring that its products
provide quality, flexible, and dependable services. The company may build after-sales services or
increase the number of its services centers in Indonesia to avoid the communication issues in its
devices. In addition, the company must design its products in a way that they exhibit an error-free
standard and consistency in the value that it provides to the clients, which is communication.