Industrial Visit Report

Submitted to

SAVITRIBAI PHULE PUNE UNIVERSITY

In the partial fulfillment of
BACHELOR OF BUSINESS ADMINISTRATION
BBA (IInd Year)
2017-2018

Submitted By

BIKASH CHAUHAN

Under the Guidance of

MR. C MENDHE

SINHGAD COLLEGE OF SCIENCE

Ambegaon (BK.), Pune-411041
 CERTIFICATE

This is to certify that completion of industry visit report is bonafide work carried out by
BIKASH CHAUHANof S.Y. BBA of SINHGAD COLLEGE OF SCIENCE as a partial fulfillment of
Bachelor of Business Administration (BBA) Degree of Savitribai Phule Pune University.

Internal Examiner External Examiner

( )

Principal
Dr. M.P.Ghatule
 Declaration

I BIKASH CHAUHAN hereby declare that this completion of industry visit report submitted toward
fulfillment S.Y. B.B.A. Degree of Savitribai Phule Pune University is based on industries visited by me during
academic year of 2017-18 and has not been submitted any other university or institute towards the award of any
Degree.

……………………….

Date:
Place: Pune
 ACKNOWLEDGEMENT

I wish to express my sincere thanks and gratitude to all of them who have helped me to complete my
project report.
First of all I would like to thank that supreme power the almighty GOD. Who has always guided me to
work on right track and always blessed me with his blessings by giving me the best
This project report could not have been completed without the guidance of our principal
Dr. M.P.Ghatule and my project guide Mr. C Mendhe and the whole department of BBA. wing of Sinhgad
College of Science of commerce Department.
Once I again I would like to thank to everyone who had directly and indirectly helped me for completing this
project Report.

----------------

(SY B.B.A.)
 Index

Sr. no. Name of the Date of visit Page no.

industries

1 AMUL INDIA

2 HAVMOR
ICECREAM
LIMITED
3 JINDAL
WORLDWIDE LID.

4 HINDUSTAN
COCACOLA
PRIVATE LIMITED
5 TAKE AWAY

6 BIBLIOGRAPHY
 PROFILE OF COMPANY

Name of plant Havmor Icecream Pvt Ltd.

Address
Gujarat , Ahmedabad

Year of establishment 1947

No. of Employees About 700

Nature of Business Manufacturing

Products Ice cream

Managing Director Pradip Chona

Website http://www.havmor.com/

Main Markets
Guja0rat, Maharashtra, Rajasthan and Madhya Pradesh

Quality system: ISO: 22000:2005

 COMPANY DESCRIPTION
The West was won by taste, innovation and quality. In the last six decades, from a handcart, Havmor has grown
into a delicious facet of daily life of a large part of Western India. It is available through 20,000 + outlets across
Gujarat, Maharashtra, Rajasthan and Madhya Pradesh.
Havmor has more than 160 products, possibly the most extensive range in India. The Company has 200,000
liters per day, ISO 22000:2005 and HACCP certified state-of-the-art manufacturing facilities.  In the next two
years the capacity is planned to double. The existing Group turnover is Rs. 2.3 billion which is expected to cross
Rs. 3 billion by 2012-13.
The third generation- Ankit Chona- is contributing to the business, building on the core values.  He is the
driving force in expanding the Restaurant Division as well as popularizing the Company owned Ice cream and
Fast Food Parlours- HavFunn. He is leading the modernization and standardization process of the Company.

VISION
HAVMOR, as a group will be an outstanding and reputed food company with an annual turnover exceeding
Rs.5 billion by the year 2015.  By the year 2020 we will be amongst the top three Ice cream brands in India with
a turnover exceeding Rs.15 billion.

MISSION
We, at HAVMOR, are committed to offer the finest quality products to our customers at the best value for
money, driven by the motto of GOODNESS (ACHAI) , TRUTHFULNESS (SACHHAI) & CLEANLINESS
( SAFAI).
 HISTORY OF HAVMOR
In 1944, a young professional, Salish China, started an ice cream shop, by the name of Havmor, in Karachi in
1944. Initially it began as a part time venture to supplement the family income. The subsequent three
years saw it becoming a popular local brand. But in 1947, in the wake of the India-Pakistan
partition, he was forced to leave everything behind and migrate to India. He tried setting up a
new venture in couple of Indian cities- Dehradun and Indore but then ultimately settled in
Ahmedabad. Starting from scratch, Salish China began operations from a handcart at the
Ahmedabad railway station, churning out ice-cream manually. He called this fledgling brand
HAVMOR- a short form of Have More- promising the customers more value for money and more
taste to relish. Achaia, Sashay and Safi (Goodness, Purity/honesty and hygiene) were the guiding
values that endure to date.

ORGANIZATIONAL FLOW-CHART OF THE COMPANY

[Mr.Pradip Chona]

Marketing Manager
[Mr. Kamal Desai]

REGIONAL REGIONAL REGIONAL

MANAGER MANAGER MANAGER
(A’ BAD) (SURAT) (RAJKOT)

Distributors Distributors Distributors

Retailers Retailers Retailers

Consumers Consumers Consumers

 BUSINESS STRATEGY
The company is as strong as its infrastructure. Havmor has been focusing consistently in creating a strong
foundation in this vital area.
State-of-the art 200,000 Liters per day ice cream manufacturing facilities
One of the ice cream industry’s  proven team of committed professionals and technocrats
Dedicated Innovation and Excellence Centers
All operation of the Company integrated on SAP for optimum efficiencies
A modern fleet of refrigerated trucks fitted with latest GPS systems to ensure that freshness of ice creams is
maintained- from factory to the customers’ hands
A strategically located chain of cold storages across all geographies to ensure maximum reach and spread of
products
 PRODUCTION PROCESS OF ICE CREAM :

RAW MIXING MOULDING PACKING STORING

MATERIAL
TESTING

RAW MATERIAL TESTING

All ingredients which go into the making of Havmor Ice Creams undergo pre-quality checks & only those that
confirm to the set quality standard are allowed to be used.
Compared to milk, Ice Cream is a more nutritious product, containing 4 times more carbohydrates, 3-4 times
more fat and about 12 to 16 % more protein

Fat 10—12%
Solid Non fat 9—12%
Sugar 12—16%
Total solid 55—64%
Stabilizer and emulsifiers 0.2—0.5%
add fruits flavours 0,2 - 0,5 % or chocolate.
 MIXING
The second steps of production is mixing of raw material , in this stage raw material mixing together ,this

process done in metal tanker with specific conditions and exact temperature for
better mixing and quality of product , if the mixing stage done improperly ,the output product will come out
with less quality , the Havmor company mix the raw material like milk and sound health inks and some other
material together in specific conditions, the process implemented after proper and technical test of raw material
and the totally quality and test of product depends on raw material and the way of mixing these material
together for efficient output.

MOULDING
The third stage is MOULDING of product ,in this step the prepaid material carry to particular frame, the frame

made the specific design ,the principle of designing and structure of production
depends molding stage,
The Havmor company carry the mixed the material to particular frame for specific design.
 PACKING

The fourth stage of production process is packing of particular product in design of

plastic which free from adverse effect of itshamvor company used specific plastic for the product which never
effect to quality and free from adversely effects to health.

STORING

The six stage of production process after packing they carried out the production to
warehouse for retention, the ice cream retain with particular temperature and specific condition until to
transportation proceed.
 QUALITY COMMITMENT
Ice Cream is made of pure milk and milk fat (Cream). It contains all essential elements like fat,
proteins, calcium, vitamins, etc.
Frozen Desserts contain ingredients like Vegetable oil and fat in place of dairy cream. Due to
this the taste, smell & freshness of frozen desserts differ from Ice Creams prepared from pure
milk.
“We at Havmor make 100% Ice Cream
ice cream is an excellent source of food energy. It is a highly desirable food for growing children
and for adults who want to increase weight

STRENGTH

Verities of ice-cream flavor

Innovative frozen food
Strong market share in India
 MARKETING STRENGTH
The large distribution channel and comprehensive firm over state of India with grateful and standard system,
AVMOR, as a group will be an outstanding and reputed food company with an annual turnover exceeding Rs.5
billion by the year 2015.  By the year 2020 we will be amongst the top three Ice cream brands in India with
a turnover exceeding Rs.15 billion

The marketing strategy include:

Digital

Application

Local
 DIGITAL MARKETING

The effective marketing strategy which used by havmor is digital strategy like: TV, radio, boards, mobile it’s
the easy way for attract consumers for products.

APPLICATION MARKETING
The second strategy often used by companies related to application or online marketing, havmor ice cream has
great efforts related
This type of marketing, they usually used Facebook, YouTube, twitters as sources of marketing.

LOCAL MARKETING
The third type which is more popular amongst the marker that is local marketing the cheapest one in business
world, Havmor Company used newspaper, magazine, brushers as sources of local marketing.
PRODUCTS OF HAVMOR
 OBSERVATION
The Industrial visit to the havmor ice cream as a wonderful visit from our collage. My visit about how an
organization is run successfully. The visit was highly educational and helped one to given me an depth
understanding of the marketing and finance management cared out of Havmor. I came to know about the
process used for manufacturing of Ice-cream and different types of problems encountered in it. I understood the
difficulties that is faced by management of modern companies and also studies the ways they save the
difficulties and problems.

HAVMOR Is a wonderful company It is a developed company with its registered office as well as factory at
Anand plant. Havmor ice cream has capered the market of ice-creams. It will be leader in ice-cream after
some times if it continues to process in this way as it is doing now. We can tell that the industry is an Ideal
Industry and after eating its Ice-cream any body can tell that.