Chapter 1 Feasibility Study
Chapter 1 Feasibility Study
Chapter 1 Feasibility Study
BUSINESS CONCEPT
1.1 INTRODUCTION
Filipinos are known to be a good eater. We loved to eat whenever and where ever we want.
when it comes in food, we are always on the go. We eat to satisfy our cravings. We culturally
love eating carbohydrates such as rice and bread. As they say, we are easily tempted by food
of different tastes. It may be expensive or affordable, typical or erotic, and nutritious are not.
We are easily pleased no matter how the packaging looks like. We even spend time on
cooking on cooking our favourite meals for the family and even spare time in baking
delicacies that we want to eat if we have time or when we are at home. Indeed, foods are not
just a need for us, but as well as an interest. Nowadays, people find an alternative ways on
eating nutritious food. In our daily lives, we need to acquire the kind of nutrient that our body
need in order for us to do things and to execute our works everyday. There are many ways in
getting nutrients and vitamins. We may eat menus with vegetables and fruits, we may take
vitamins or whatever supplements that we want or simply drink a lot of water just to gain and
regain nutrients in our body.
There are a lot of vegetables out there with different colours, sizes, shapes ,taste
and nutrients but one veggie stands out. What it is? It is the famous and very nutrious
Malunggay. It is also known as Miracle tree forits every part, as the leaves, fruits, flowers,
roots, and bark of the tree can be used in many ways. It’s not only a medicine but as well as a
great sources of many nutrients such a Vitamin A, Vitamin C, Calcium,Protein, Potassium,
and also Amino acid and many more.
With the new technology and modernization, people also find ways to even
maximize the use of Malunggay. Many experimentation in food making was done using
malunggay leaves and other parts of it. One of the experiments in food making that they have
made was the introduction of Malunggay as a flavor of bread. It was mix with the typical
ingredients of bread and here we go, the new more nutrious and more savory bread was made
for cnsumers, especially for bread lovers.
Figure 1
Green Flakes Bakeshop is a business venture offering a bread flakes that has
malunngay flavor that gives many nutritious benefits to the consumer. We make sure
that they will satisfy and give our valued customer a nutrition benefits they deserved to
have.
What do we provide?
Green Flakes Bakeshop is offering a very nutritious bread flakes that helps the
consumer to gain nutrients in their daily needs.
Consumer buy the product because our product preferring a little sweetness different to
other flake and also theprices low enough so that people will buy.
1.4 UNIQUE QUALITY
The concept of our product is to help out consumer to have a healthy lifestyle as we
give them a vitamins that can help to boost there immune system without any side effect
A. Product
The business is offering healthy flakes crackers that good for kids, teenager, and even
adults. The product is good as snack for the student and employee during their work. This
flakes is different because it has a twist of malunggay powder that gives health benefits to the
B. Price
The proponents depend the pricing according to the serving of each ingredient among
every product. The proponents are getting a direct supplier of the dairy ingredient giving it on
a lower market price making our main ingredient at low cost. GREEN FLAKES
C.PLACE
The location is located at Brgy. Poblacion Candelaria, Quezon at the back of Tayabas
Western Academy. This location is in the urban area of the town proper, whereas, most of the
D. PROMOTION
We will start a promotional website or page to advertise out product; this is less cost
advertising compared to others. We also make tarpaulins and flyers to promote our product to
our dear consumers. It will be a tedious task in the beginning, but in this age of social media,
promoting our business and the product to the public keeping them informed of what we
offer will be a walk in the park. Publicity is easy as long as social media like Facebook exists
for free.
owned and controlled by one person. In sole proprietorship, the business can be established
instantly, easily and inexpensively. It can also start without legal formalities. With the
business structure, sole proprietorship, the proprietor is free to make all decisions and reap all
the fruits of his labor and has the advantage for easy dissolution if in such case. But on the
other hand, owner is subject to unlimited personal liability for the debts, losses and liabilities
of the business.
Table 2
Ownership
VISION
To help people enjoy life, by offering and affordable solution to health care, and provide
delicious, organic drinks and a fun atmosphere that will bring customers back again and
again.
MISSION
quality on the products especially on the bread flakes process. Ensuring safe ingredients to
To give quality service to every customer in terms of providing them healthy and
nutritious food.
CHAPTER II
SITUATIONAL ANALYSIS
The industry review for the proponents business will be provided in this chapter.
Industry review or analysis is a business function used by the owners of different forms
of business to help them understand the economic factors that have great effect in the
business as well as in the economy. The economic factors as in the market place may be
used to gain a competitive advantage the market in terms of trend and cultures of every
baking industry. This review also helps to the things and strategies that can be used to
market their product. The will also serve as a guide for the proponents to the relationship
of the consumers and the producer. This review will be useful to researchers,
entrepreneurs, investors and to those who are planning to have their own business with
same industry.
In the Philippines, the industry of baking is continuously growing and for this
season, the proponents have come up with the decision to choose this kind of business.
There are many new trends in the industry of flakes in terms of unique flavour and
twists, packaging and strategies of marketing them. These new trends contribute greatly
in the growth of flakes and the baking industries in the Philippines. One important source
of growth is the continuous launch of new and unique flavours by different entities to
sustain repeat purchases and to encourage consumers to try out new options in their list.
TRENDS
According to MDA Staff paper 2009, baked good like cookies at eaten at
mealtimes, as merienda or afternoon snack. Manufacturers in the baked good category
fall into one of three parts : industrial, neighbourhood bakeries, and niche or cottage
procedure.
Western style cookies, flakes, biscuit are popular for snacks. Not surprisingly,
spending on this category of item is highest in the NCR surrounding Manila at 20 percent
of household spending in all food purchases.
According to MDA Staff Paper 2009 bakeshop sell the majority of baked goods,
estimated at about 52 percent market share, in the Philippines. These bakeshops are
characterized as single or few shop run independently with limited distribution and
market power. Marketing is through local bakeries and sari-sari store, which are small
convenience types stores important in rural regions of the country.
The Malunggay plant can grow to as high as 9 meters with erect white trunks.
The compound leaf has about 3 to 9 leaflets. Malunggay has white fragrant flowers that
produce long pods with 3 angled winged seeds.
Malunggay may be propagated by planting its seeds about an inch in the ground
or matured malunggay stem cutting of about 3 feet in length may also be planted into the
ground. Planted malunggay cuttings grow faster compared to planted seeds.
Some nutritional expert and scientist are even of the opinion that the moringa
plant is probably the most nutritious food plant ever studied or discover thus far. The
leaves of the Moringa were recently identified by the World Vegetable Centerin Taiwan
as the vegetable with the highest nutritional content among 120 types of food species
studied.
Malunggay Lifes farm is an 8.1 hectare (81,000 sq. m) farm situated in abarangay in
Narra, a first class municipality in the province of Palawan in the Philippinees, and
sits in a slightly undulating area. The farm has about 700 tto 1000 malunggay tress.
Location
Affordable Price
The table shows the four key drivers and barriers that will affect the business. The key
drivers will give growth to market industry of the business, while key barriers consists of
competition that will suppress the business
KEY DRIVERS
The main product of the business has the organic ingredient, the Malunggay which is
widely believed to contain high value and nutrients and consumption of which promotes
general welfare which will offer to every customer.
Location
The location is located at Brgy. Poblacion Candelaria, Quezon at the back of Tayabas
Western Academy. This location is in the urban area of the town proper, whereas ,most of the
Affordable Flakes
Green Flakes are best to anyone, what ever ages can demand our product. The products
price is very affordable to every customer. The proponents grab the opportunity to give
affordable price to gain more customer.
The malunggay will be easy to supply. Why? Because, just like any vegetable and fruits,
our main ingredient “malunggay” never goes out of season. The malunggay plants grows on
countries with tropical climates, such as the Philippines.
The Green Flakes target market are the people in Candelaria Quezon. The business also
aimed its product to the people who are health conscious. This is a niche market since most
bakeshops do not cater these needs .
In selecting the target market, the proponent considered primary the capacity of
individuals to purchase the product. For this season, the proponents made it sure that the
product is very affordable yet delicious and healthy.
Most people are easily attracted with baked products. They have a mere eagerness to
crave and try new food so it’s easy to make market with them. With connection to the
location, it is near to different establishments where with many people are employed.
The adult are more careful on choosing and trying new products. Through introducing
the product with them, they will definitely love the bread because of the contained nutrients.
The main target are the people who are main conscious. For health reasons,, many
people are warned off from certain food by their doctors because of high cholesterol and
blood pressure. Mostly, people avoid bread because of its too much sugar, that’s why Green
Flakes cater their needs by giving them healthy products that will suit with their healthy
lifestyle.
2.4 COMPETITION
TABLE 2
SWOT analysis is most commonly used by business entities, but it is also used by nonprofit
organizations and, to a lesser degree, individuals for personal assessment. Additionally, it can
be used to assess initiatives, products or projects.
A SWOT analysis is often used at the start of or as part of a strategic planning exercise. The
framework is considered a powerful support for decision-making because it enables an entity
to uncover opportunities for success that were previously unarticulated or to highlight threats
before they become overly burdensome.
For example, this exercise can identify a market niche in which a business has a competitive
advantage or help individuals plot career success by pinpointing a path that maximizes their
strengths while alerting them to threats that can thwart achievement.
A SWOT analysis generally requires decision-makers to first specify the objective they hope
to achieve for the business, organization, initiative or individual.
SWOT analysis can help the decision-making process by creating a visual representation of
the various factors that are most likely to impact whether the business, project, initiative or
individual can successfully achieve an objective.
2.5 SWOT ANALYSIS
Strengths Weaknesses
Opportunity Threats
Strengths
The Flakes is made of nutritious ingredients like Malunggay.
Using vegetables as an ingredients makes the product nutritious. It will be helpful for those
studying or working in the field of nutrition and health and also those who would like more
detail on nutrition science.
Price that provide the best total value comprising of availability, delivery time, fitness for
purpose, payment terms, quantity, quality and service A reasonable price is not necessarily
the lowest price.
Product quality means to incorporate features that have a capacity to meet consumer needs
(wants) and gives customer satisfaction by improving products (goods) and making them free
from any deficiencies or defects and because of our extensive, customer-focused
commitment to service, we are constantly working to devise new ways to serve our
customers through improved maintenance of systems we install, comprehensive service
agreements, and streamlining management systems.
Weaknesses
No experience
Opportunity
The product is the first flakes with malunggay
Threats
Customer’s taste is changing
Changing Consumer Tastes refer to the products and services that consumers consciously
choose over others.
The market aspect is the life blood of virtually every project feasibility study. While
profitability is generally the focal font of a project study, the question of demand is the most
basic issue. Obviously, there can be no discussion of profitability or of the other aspects of
the feasibility study if there is no demand. it is, therefore , imperative that the market study
be given the first consideration.
1. The size, nature and growth of total demand for the product.
In determining the market study, researchers conducted surveys. The survey were given
response by selected respondents that assumingly represent all expected consumers at
Candelaria, Quezon. They are individuals who lived at the area near in the store, and some
are employees and some are student.
3.1.2 PRODUCT DESCRIPTION
Green Flakes represent the main product which is flakes and represent the strength
and endurance of leadership in a business and someday become one of the most popular
businesses in Candelaria. the flakes is also good for everyone.
The major users of our product are all walks of life, compromising of everyone .As
well as the consumers looking for new food substitute for rice.
3.1.3MARKETING PROGRAM
The information are gathered through conducting surveys answer by the respondents
near by the location of the business establishment, those people are students, employess and
the are residenst is of Brgy. Poblacion Candelaria Quezon.
The Green Flakes target market are the people in Candelaria Quezon. The business also
aimed its product to the people who are health conscious. This is a niche market since most
bakeshops do not cater these needs .
In selecting the target market, the proponent considered primary the capacity of
individuals to purchase the product. For this season, the proponents made it sure that the
product is very affordable yet delicious and healthy.
Rolling Pin
A sheet pan, baking
tray or baking sheet
is a flat, rectangular
metal pan used in an
760.00 6 Unit oven
Baking Pan
A garment covering
part of the front of
the body and tied at
the waist, for
protecting the
wearer's clothing: a
259.00 2 Unit kitchen apron.
Apron
A pot-holder is a
piece of textile
(often quilted) or
silicone used to
cover the hand when
285.00 4 Unit holding hot kitchen
cooking equipment,
like pots and pans.
Baking Potholders
Crust Cutter
Offset spatulas are
long, narrow tools
that have a thin, flat
metal blade or
paddle at one end.
310.00 2 Unit
Offset Spatula
A pastry brush, also
known as a basting
brush, is a cooking
utensil used to
200.00 4 Unit spread butter, oil or
glaze on food.
Pastry Brush
A hairnet, or
sometimes simply a
net or cauls, is a
small, often
elasticized, fine net
100.00 worn over long hair
to hold it in place.
Hairnet
Description
A mesh strainer, also
known as sift,
commonly known as
sieve, is a device for
separating wanted
elements from
139.00 2 unit unwanted material
or for characterizing
Strainers
129.00 1 unit
Cleaning supplies
Cost Quantity Description
Tissue paper or
simply tissue is a
lightweight paper
or, light crêpe
paper. Tissue can
30.00 be made from
recycled paper
pulp.
Tissue Paper
Disposable gloves
are useful in many
different industries
to provide a barrier
of protection
between hands and
40.00 100 unit
sensitive materials
Disposal Gloves
sponge is a tool or
cleaning aid made
of soft, porous
material. Typically
20.00 1 unit used for cleaning
impervious
surfaces, sponges
are especially good
at absorbing water
Sponge and water-based
solutions.
Dishwashing
liquid, known as
dishwashing soap,
dish detergent and
50.00 1 unit dish soap, is a
detergent used to
assist in
dishwashing.
Dishwashing Liquid
Hand Soap
A broom is a
cleaning tool
consisting of
usually stiff fibers
attached to, and
50.00 1 unit roughly parallel to,
a cylindrical
handle, the
broomstick. It is
thus a variety of
brush with a long
handle.
Broom
A dustpan, the
small version of
which is also
known as a "half
50.00 1 unit brush and shovel",
is a cleaning
utensil.
Dust Pan
A waste container
is a container for
temporarily storing
waste, and is
300.00 3 nit usually made out
of metal or plastic.
Trash BIns
Garbage Bag
is a mass or
bundle of coarse
strings or yarn,
etc., or a piece of
cloth, sponge, or
other absorbent
280.00 1 unit
material, attached
to a pole or stick. It
is used to soak up
liquid, for cleaning
floors and other
surfaces, to mop up
dust, or for other
cleaning purposes.
Floor mop
Total
a book that
has records of the
best or most
remarkable
35.00 1 unit performances or
achievements in a
particular sport or
activity
Record book
A ballpoint pen, also
known as a biro or
ball pen, is a pen that
dispenses ink over a
100.00 1 unit metal ball at its
point,
Ballpen
An electronic
calculator is
typically a portable
electronic device
200.00 1 unit used to perform
calculations, ranging
from basic
arithmetic to
complex
mathematics.
Calculator
Total
Gas Oven
An appliance or
compartment
which is
15,000.00 1 unit artificially kept
cool and used to
store food and
drink.
Refrigerator
A glass bulb
inserted into a
356.00 4 unit
lamp or a socket
in a ceiling,
Light Bulb
Total
Store Equipment
Cost Quantity Description
A displaycase (also
called showcase, display
cabinet, or vitrine) is
a cabinet with one or
often
6,500.00 1 unit more transparent glass
604.00 1 unit
Cash Box
Closed-circuit
television, also known
as video surveillance, is
the use of video
8,000.00 2 unit cameras to transmit a
signal to a specific
place, on a limited set of
monitors.
CCTV
A fire extinguisher is
an active fire
protection device used
to extinguish or control
small fires, often in
3,000.00 1 unit emergency situations. It
is not intended for use
on an out-of-control
fire,
Fire extinguisher
Total
Flour
Water is a
transparent,
tasteless, odorless,
and nearly
colorless chemical
substance, which
is the main
constituent
of Earth's streams,
lakes, and oceans,
and the fluids of
most
living organisms.
Water
Butter is a dairy
product with high
butterfat content
which is solid
70.00 1 unit when chilled and
at room
temperature in
some regions, and
liquid when
warmed.
Butter
Vegetable oils, or
vegetable fats, are
fats extracted
45.00 1 unit
from seeds, or
less often, from
other parts of
fruits.
Vegetable oil
Yeast are single-
celled
microorganisms
that are classified,
along with molds
10.00 1 unit and mushrooms.
Yeast
Sugar is the
generic name for
sweet-tasting,
soluble
12.00 1 unit carbohydrates,
many of which
are used in food.
Sugar
Sodium
bicarbonate,
commonly known
as baking soda.
30.00 1 unit
Baking Powder
Cream of tartar is
a popular
ingredient in
90.00 1 unit many recipes
Cream of tartar
alt is a mineral
composed
primarily of
sodium chloride, a
1 unit chemical
compound
belonging to the
larger class of
salts;
Salt
Total
Production Process
STEP 2 STEP 1
Take the flour, yeast, baking soda, cream of tartar, and
sugar : whisk them together in a bowl and set aside
STEP 3
STEP 5
If it too sticky or crumbly, add some water one
tablespoon at a time.
STEP 6
STEP 7
STEP 8
STEP 9
You can let it stay there for up to 18 hours, in
fact the longer you let it rest, the more
flavorful it will be.
STEP 10
STEP 11
STEP 12
STEP 13 You can make things sheets by using a heavy
rolling pin on a light floured surface, but if
you have a pasta machine, you can use that
tool.
STEP 14
STEP 15
STEP 16
STEP 17
Carefully transfer the squares onto a lightly
greased baking sheet.
STEP 18
STEP 19
STEP 20
STEP 21
Watch them carefully because they can easily
brown too much.
STEP 22
STEP 23