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CPBFI - 2.0 - Online - Lesson 7-Session 1

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BUSINESS

COMMUNICATION
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Course Authors: CIEL Content Team

© 2020 Centre for Investment Education and Learning Pvt Ltd.


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Session 1
Art of
Persuasion/
Influence
Objectives

▪ Building right skills to


communicate

▪ Various styles of
communication

▪ Strategies to build a
successful communication
using all the strategies
Skills required by a good influencer
Good
Listening Skills Empathy
Communication skills

Rapport building
Self motivation Organaizational skills
Skills
The Persuasion
Tools Model
Emotion Logic

▪ Using emotion effectively in ▪ With logic, you use facts and data to
negotiation involves understanding make your case. You can use logic
the emotions and feelings of the confidently if you have low intuition,
people you are negotiating with to but high influencing capability.
project your influence. So you need
high levels of intuition, and good ▪ For example, you need to convince
influencing skills. your company's executive board that
it would be worth acquiring a small
distribution company, instead of
outsourcing that function to an
external organization.
Bargaining Compromise

▪ Bargaining is one of the easiest ▪ Compromise is considered


and most popular methods of the least powerful of all the
negotiation. To bargain negotiating styles, and it
effectively, you don't need to may be all that's available
have strong influencing skills. to less-skilled negotiators.
However, you do need higher
levels of intuition because it
can be costly to use bargaining
at the wrong time, such as too
soon in a negotiation.
Styles of Communication
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