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NMIMS Customized Assignment Solution April 2022
Management Theory and Practice
1. Amar Bajaj Ltd, a company dealing with PVC pipes has traditionally been a
centralized company from generations run by the founders. Now as the 3rd
Generation steps in to take over the reins, they feel its high time, they go
decentralized as the firm has grown leaps and bounds and become a mid-sized
company today from the small scale it started with. They have hired you as a
consultant for the same. Can you guide them about the same by making them
aware of the pros and cons of both and helping them take a decision?
2. Pri Rock, a company dealing in gems and precious stones polishing earlier only
had a base in Surat. It has now expanded its wings to Mumbai too and want to also
get into other avenues of Jewelry. They have hired you as a consultant to help them
design their organizational structure as earlier they used to follow the traditional
line structure. They would want to use the 6-box model in order to determine what
structure will suit them the best. Can you guide them on the same?
3. Simon Quartz, is an age-old company dealing in mechanical wrist watches and

wall clocks. They feel that over the years their employees have lost their
motivation and their performance standards is dipping.
a. They have hired you as a consultant. Can you guide them about how can they
use Mc Cleland’s Theory of Needs to motivate their employees?
b. Also, can you use ERG Theory, to help guide them to motivate their employees?

Information Systems for Managers
1. You have been appointed as IT Head of a soon to be opened bank in India by the
name of “People’s bank” which will have branches all over India. People’s bank is
a private sector bank. Highlight atleast 5 security threats that a bank may face in
today’s times and suggest 5 innovative IT security mechanisms to ensure that such
threats do not harm your bank & that your systems remain as secure as ever.
2. It is often stated that “E-governance helps in building trust between governments

and citizens”. Do you agree with this statement? If yes, provide one detailed
example of any EGovernance project undertaken by any municipality in any part
of India. Provide features of the project & benefits. If No, then justify with
appropriate reasons (minimum 10 reasons) as to why eGovernance does not
facilitate trust.
3. The city of Srinagar is the largest city and the summer capital of the Union
territory of Jammu and Kashmir in India. You have been invited as an external IT
consultant by Government of India with a mandate to convert Srinagar into a
“Smart City”
a. Which “Smart” city in the world will you choose as a benchmark to emulate
some of the best practices of that city into Srinagar? Provide atleast 3 reasons with
brief descriptions behind your choice of choosing that particular city as a
benchmark?
b. Suggest & describe atleast 2 innovative technology enabled services that you
will introduce into Srinagar so that it can be called as a “Smart city”?
Financial Accounting & Analysis

1. Analyse the following transactions for Surprise Ltd. using the concept of
Accounting Equation comprising of Assets, Liabilities and Equity
1.Commenced business with cash of ₹ 5,00,000.
2. Purchased equipment for cash ₹ 2,00,000.
3. Purchased furniture worth ₹50,000 on credit from IndiMart.
4. Purchased raw materials for ₹25,000 against cash from XYZ Suppliers.
5. Deposited cash of ₹ 1,25,000 in the current account.
6. Sold goods for ₹75,000 and received a cheque against the same.
2. Cash flow statement complements the income statement and the balance sheet
summarizing all cash inflows and outflow transactions in the company within the
given financial year. However, there are two different methods of preparing the
cash flow statement – direct and indirect.
Enlist the differences between Direct and Indirect method of cash flow statement.
3. Following information is available for Companies Ace Ltd. and Pace Ltd.: ( ₹ in
lacs)
Particulars Ace Ltd. Pace Ltd.

Long term Debt 625 700
Equity 2100 2850
Current assets 450 550
Current 300 375
liabilities
Net Profit 115 178
Revenue (net) 355 452
a. Compute Debt-equity ratio, current ratio for both companies.
b. If face value of equity shares of both companies ₹10 each, calculate the
Earnings per share ratio for both companies, advising which company is
recommended for investment.
Marketing Management
1. The concept of reserving an Ola Scooter by paying ₹499 means that customer
will be first in line to purchase it when the company announces its deliveries. The
company also gives an option to cancel and get a refund anytime. Based on the
statement, plan an appropriate Segmentation, Targeting for Ola Scooter
considering the profile of the Indian consumer.
2. After PUBG Mobile reentered the Indian market in the form of Battlegrounds
Mobile India, ByteDance may be attempting something similar with TikTok.
ByteDance has applied for a new trademark having ‘TickTock’ as the wordmark
with the Ministry of Commerce & Industry. Suggest a suitable promotion mix for
‘TickTock’
3. Read the case & answer the questions based on the case:
Britannia Marie Gold is facing severe competition in the markets where they were
leaders. Due to entry of new players, the company has witnessed a decline in sales.
The Marketing head has called for meeting along with the Brand Management
team to discuss the way out to face the increasing competition.
a. What Line extension strategies would you suggest to counter the competition?
Justify your answer. (5 Marks)
b. Suggest an appropriate promotion mix for Britannia Marie Gold.
Business Economics
1. Mr. Shyam have been appointed as a Business economics faculty in a reputed B

School. Students are inquisitive to know how this subject would help them in
decision making to any organization. Help Mr Shayam to highlight and elaborate
on student’s query.
2. Complete the hypothetical table below and explain in brief the law of variable
proportions. (10 Marks)
Quantity Total Average Marginal product

Product Product
1 10
2 30
3 48
4 56
5 56
6 52
3.a. Large-scale production is considered economical in the sense of per unit cost.
Explain the statement by describing different types of economies of scale. Give
examples to substantiate your answer
3.b. Highlight the difference between shift and the movement in the demand curve
Organisational Behaviour
1. During lockdown when human face to face interactions were reduced and social
distancing was a priority lot have people have watched videos on Youtube and
learnt/tried a lot of D.I.Y. things and processes like make-up tutorials, food recipes,
home care etc, the core foundation of watching others and doing was given as a
part of which theory, by whom and in which year. Also state the 3 core concepts of
this theory.
2. Your team members need some change in behaviour, you discussed this with
your friend John. John recommends Law of Effects he felt it works on humans
very strongly. John couldn’t remember the theory. Could you predict which theory
is John referring to, who proposed this theory. Which four methods can be used in
this theory for controlling behaviour of employees?
3. Spread across 100 countries and its headquartered in India, Mahindra employs
over 2,40,000 people. Tech Mahindra is one of only three Indian companies to be
included in the Bloomberg 2020 Gender-Equality Index. They are constantly
creating a transparent policy, valuing individual differences. For Tech Mahindra,
diversity of every kind is of importance. Be it diversity of one’s nationality or
someone’s age, be it about gender, also about thoughts, or their abilities. In fact
their constant endeavor is building a workplace that is 'intentionally' varied and
diversified in every way possible."
a. What are the lessons to be learnt from Tech Mahindra Gender-Equality Index?
b. What practices would you recommend other Indian corporate houses to enable
change of diversity and sustain it.
Business Communication
1. A new café has been set up in addition to new coffee machines in your
organization. The new machines, besides dispensing regular coffee also dispense
Cappuccino, Latte, and clear vegetable soup. This has made the workplace more
interesting for the employees. However, it has been observed by the management
that the employees are frequently taking the breaks and are often found relishing
snacks at the new café. This has seriously hampered the productivity of the
employees. Most of them are now not able complete the usual tasks in the
stipulated time. Draft a memo to address the situation politely, requesting the
employees to restrict the duration of coffee breaks to a maximum of 10 minutes
and to limit the number of breaks to two coffee breaks a day.
2. You attitude is an important element to be observed in business communication.

Justify the statement and rewrite the following sentences using You attitude.
a. We give an added discount of 15% if you visit our shop before 31st October. b.
The company will not reimburse the medical and phone bills with this month’s
salary if the details and supporting documents are not submitted before 10th of this
month.
c. We will give you an extra one-day stay in out resort if you book it for 3 days and
2 nights in the monsoon season.
d. Avail ‘Buy 1 get 3’ offer in the stock clearance sale at Humphrey’s

e. We are giving the facility to pay in easy monthly installments for the latest
German built home theatres by Bosch.
f. Our team is always there to address your issues.
g. We now have all out products available in our newly designed online stores.
h. We have a wide network of medical practitioners worldwide available for online

consultation.
3. Bennet and Bennet a leading and trusted name in FMCG was established in the
Indian markets in 1930. Since then, it has been catering to its clients with beauty
products, health and wellness products, and baby products. The company is
however experiencing a continuous decline in the profit margins for the last 5
years. Annie Bennet, the heir to Bennets’ Business has recently joined the family
business after achieving an MBA from one of the prestigious institutes. She has
been updated with the present condition of the business. After making a careful
study she has come to the conclusion that one of the leading factors for loss of
clients is that Bennets have not adapted themselves to the changing marketing and
communication strategies. The pervasiveness of online shopping sites have given
the customers the comfort of shopping from their homes. As a business graduate in
Digital Marketing, she immediately resorts to online marketing and
communication strategies for better visibility and branding of Bennet & Bennet.
Within a year the store shows a significant rise in profit and also has succeeded in
restoring their old customers.
a. With the fast-changing scenario of using mobile technology for business

communication how must Annie have changed her communication
strategies/techniques with her clients?
b. One of the strategies used by Annie for brand visibility and better
communication with clients, is the development of a website. What should she
keep in mind in order to design a successful website for Bennet and Bennet?
Business Law
1. Jinen Dedhia wants to start a business and he is exploring to start a partnership

firm. However, he requires clarity on the difference between partnerships under
Partnership Act, 1932 and Limited Liability Partnership Act, 2008 to take a
decision on what kind of partnership suits his requirement. So kindly elucidate the
difference between the partnership under the two separate laws.
2. Please give two (2) practical examples of enforcement actions against violation
of Intellectual Property Rights (IPR)
3. John Doe wants to draft a contract for his client where he will provide
consultancy services. Kindly help John Doe with the following queries:
a. What are the essential elements of contracts?
b. Describe the events which make a contract, though executed or entered into, a
voidable contract?
Essentials of HRM
1. Explain what human resource management. Briefly discuss and illustrate three
important trends influencing human resource management.
2. Discuss the pros and cons of at least four performance appraisal methods.
3. Managers are proactively improving the employee selection process with
various strategies that will ideally enhance corporate success. Some of these
strategies focus on improving the quality of the individuals who apply for work, as
well as those individuals who are actually hired into the organization. Other
strategies target the selection process itself and seek to improve the various
activities involved in proper hiring. The overriding theme of these efforts is that
the staffing/selection function is a key component of an organization’s strategy
because the process ideally provides highly motivated and qualified employees
who can ultimately impact the financial and operational well-being of a company.
Hallmark Cards is one company that emphasizes selection. It recently developed a
recruiting metric called “staffing index” that enables management to track the
degree to which newly hired employees are performing as expected on the job. A
series of evaluations are conducted over time, and scores are compared to obtain a
longitudinal perspective on the quality of the hiring decisions. United Health
Group is another organization that has improved its selection activities with proper
strategic planning and execution. The company’s vice president of recruitment
services decided to modify hiring procedures within the organization by splitting
job candidates into two basic groups. The first group of individuals was comprised
of high-level professionals who would be recruited by internal staffing specialists,
while the second group included various staff and line personnel who would be
acquired with outsourcing contacts. This “two pronged” strategy enabled the
company to save money through increased control and efficiency.
These various strategic selection approaches enable companies to improve the

manner in which employees are hired and placed within a hierarchy of jobs. Many
other strategies could be employed in different employment situations to improve
the efficiency and effectiveness of selection. Overall, these efforts should increase
the degree of fit between employees and organizations and increase the completion
of strategic objectives.
a. Compare and contrast the two selection strategies used by the organizations
discussed in the case.
b. What other strategies might help organizations better utilize and manage
selection activities?
Strategic Management
1. It is rumoured that a Chinese car brand FAW Haima plans to enter India. The
company will also be launching FAW Haima 8S, a mid-size SUV in India. You are
in charge of Mahindra & Mahindra SUV division. Suggest 5 innovative ideas to
source information about your Competitor FAW Haima so that your company is
better prepared to take on this new challenge. (Please assume that Covid-19
pandemic is over).
2. L1 technologies, a US based Defence contractor wishes to enter India. Conduct

a PESTLE analysis for L1 technologies in India & suggest whether L1
technologies should enter India or otherwise. (Please assume that Covid-19
pandemic is over).
3. You are the Head-Manufacturing of Tata Steel. You are planning to set up a
brand-new Manufacturing plant at a village in rural Karnataka.
a Perform a Stakeholder analysis & suggest which all stakeholders will be taken
into confidence & also what would be your communications approach plan to
bring them into your point of view? (Please assume that Covid-19 pandemic is
over).
b Highlight some of the creative & innovative initiatives that you would undertake
to convince the stakeholders that you mean to do good for all the stakeholders.
(Please assume that Covid-19 pandemic is over).
Decision Science
1. The table mentioned below shows the “Gross Production of Energy by Two
Sources in India from 2010-11 to 2015-16”. Adopt Exponential Smoothing
Method. Consider the Alpha (α) values 0.2, 0.5, 0.7 and find out the one that is
comparatively good for the prediction. Forecast the value for year 2016-17.
Year Coal - (Million Tones) Lignite - (Million Tones)
2010-11 532.7 37.73
2011-12 539.95 42.33
2012-13 556.4 46.45
2013-14 565.77 44.27
2014-15 609.18 48.27
2015-16 639.23 43.84
Source: Open Government Data (OGD) Platform India
2. Consider the following Decision alternative for the Raman Pahwa, he wants to
invest in stocks, and thought about two situations about tomorrow’s market
condition. The figures (in INR) in the following table exhibit profit per unit of
stock-investment. payoff table:
Favorable market Unfavorable market
Lakshmi pvt ltd 55 26
Mehta Groups of industries 43 38
Surya 29 43
LT energy 15 51
1. Draw the decision tree
2. If we assign the following probabilities to the states of nature, then determine

the
EMV decision.
P(s1) = .4 P(s2) = .1 P(s3) = .3 P(s4) = .2
3.a. The proportion of eligible voters in the next corporation election (in tumkur)
who will vote for the incumbent is assumed to be 55%. What is the probability that
in a random sample of 500 voters less than 49% say they will vote for the
incumbent? Write your conclusion.
3.b. The top-selling Amar tire is rated 70,000 KMs, which means nothing. In fact,
the distance the tires can run until they wear out is a normally distributed random
variable with a mean of 82,000 KMs and a standard deviation of 6,400 KMs.
What is the probability that a tire wears out before 70,000 KMs?
What is the probability that a tire lasts more than 100,000 KMs?
Note: You may use Z-table for this. Z-table link- Normal Table.xls
Corporate Finance
1. The capital structure of ABC Pvt. Ltd is as follows:
Equity share capital (each share of Rs. 10) = Rs. 10,00,000
Debentures with a coupon rate of 9.5% = Rs. 8,00,000
Reserves and surplus = Rs. 7,00,000
Revenue from the business activities for the company is Rs. 1.50 crores. Its
variable cost is 8% of the revenue, fixed operating cost is Rs. 48 lakhs and the
company pays income tax at a rate of 25%.
a. Calculate financial leverage, operating leverage and combined leverage for the
company.
b. Determine the likely level of EBIT for EPS of (i) Rs. 20, (ii) Rs. 30, and (iii) Rs.
45
2. The equity shares of a publicly traded company are priced at Rs. 450 with P/E
(Price to Earnings) ratio of 15. The announces a dividend of Rs. 9 per shares. The
shareholders of the company expect the dividend to grow at a rate of 6% every
year, and the cost of equity for the company is 15%. According to the dividend
relevance approach suggested by Walter and Gordon, what would be the impact of
dividend announcement on the market price of the shares of the company if
required rate of return for investors is (i) 12%, (ii) 15% and (iii) 18%.
3. A manufacturing company forecast that it is likely to sell 6,00,000 units for the
year 2021. The processing cost of an order is Rs. 150 and the carrying cost per unit
of inventory is Rs. 12. The lead time of an order is 8 days.
a. What would be the economic order quantity (EOQ) and re-order point assuming
300 days in a year. (5 Marks)
b. The company implements business process reengineering which results in to

reduction of 20% in cost of an order, 10% in carrying cost per unit of inventory
and 25% in lead time of an order. What would be the new EOQ and re-order point.
Cost & Management Accounting
1. Department A’s manager wishes to apportionment the indirect expenses

identifiable with department A to all the other departments of the organization.
However, the managers of other departments opine that the indirect expenses
allocated to department A cannot be apportioned to other departments. Elucidate
the terms ‘allocation and apportionment’ and bring out the differences between
them to department A’s manager. Also, provide five examples of cost items to the
manager that are suitable for apportionment and their respective basis of
apportionment. Identify if department A’s manager was correct.
2. Plyway manufactures and sells wooden chairs. The chief accountant of the entity
is contemplating whether to follow marginal costing or absorption costing for
preparing the profit statement. Explain any three advantages of marginal as well
absorption costing to the chief accountant. Also, try to bring out three differences
between marginal and absorption costing to make the choice easy for the chief
accountant. If the chief accountant is preparing the profit statement for internal,
decision-making purpose, which of the two methods should she follow?
3. Framers is in the business of trading in frozen mango pulp tins. It always

maintains a more inventory than required and hence incurs a huge amount of
holding (carrying) costs. It wishes to know the ideal quantity of inventory to be
ordered that would minimize the ordering as well as the holding costs. It provides
the following information:
a. Annual requirement 30,000 packets; cost of one packet is ₹1200; ordering cost
is ₹3,240 per order and holding cost is 5 percent. Compute the economic order
quantity.
b. What is the total inventory cost if the company has been ordering 2,500 packets
with every order? Would the total inventory cost be higher or lower than the EOQ?
Marketing of Financial Services
1. Develop a Service Marketing Mix (using 8 Ps) for an Asset Management

Company (Mutual Fund) of your choice.
2. Your client had avoided investing in equities for his long term goals. He found
equity investments too risky and did not understand when to time his entry and exit
in the market. Explain some investment techniques that help negating the biases
involved in investing.
3. You are a Financial Planner. Your client Amit Advani aged 37 years and works
with a Pharma company earning Rs 18 lakhs per year. His wife Deepti, aged 34
years, is a homemaker. They have one son Nilesh aged 7 years. The couple
requires your help to make some financial decisions. (You can make any
assumptions to further build up your case.)
a. Amit wants to buy a Pure Risk Life Insurance cover of Rs 2 crore. He is

confused whether he should buy a ULIP, Endowment or a Term Plan. Recommend
the product best suited for his requirement.
b. Amit and Deepti want your help to invest for Nilesh’s higher education which
they estimate would be required after 14 years.
Retail Banking
1. Retail Banking is an important arm of banking for building and growing its
assets side. What does this mean and what are Banks doing towards growing its
assets side? Name any 4 asset side products that Banks provide and explain their
characteristics in terms of product nature, its classification & cost benefits for
Banks
2. As Retail Banking provides various types of products and services to its

customers, multiple types of ‘Banker–Customer’ relationships emerge. Name any 4
types of Banker-Customer relationship and explain the fundamentals of the nature
of the applicable legal relationship
3. “Dynamic Bank Limited” is a well-established new generation bank started in

India 35 years ago. As of today, it has over 800 branches across the country with
over 25 branches in each of the metro cities (Mumbai, Delhi, Kolkatta and
Chennai). It has about 10,000 full time staff across its branches and administrative
offices. In the last 5 years, its personnel costs, occupancy costs and operational
costs have been rising and consequently its profits were also declining.
a. Analyze the existing situation and identify potential areas that need to be
addressed to bring the bank to growth and profitability
b. Identify steps and measures that can potentially be deployed to shift product and
service delivery to low cost operating models to enhance bank’s profitability
Commercial Banking System & Role of RBI
1. One of the important mandate of RBI is prudent management of monetary

policy, curbing inflation and checking unemployment in economy. Explain how
RBI achieves these diverse parameters by use of different tools available with it.
2. Credit appraisal is a critical analytical tool of bank. Largely the profitability of

bank hinges on this tool. Any weakness on this front is reflected on the profitability
of banks and it also results in accumulation of stressed assets. BASEL-II has given
strong recommendations to check this menace. Elaborate in details the important
recommendations of this committee.
3. Risk mitigation is one of the main function/concern of bank in volatile economy.

In course of business banks face different types of risks which may vary from one
bank to another.
a. Which are the major risks banks are exposed to and how they mitigate it?
b. Suppose the regulator asks one of the losses making Bank XYZ to close a few
branches to reduce cost thereby make the bank more sustainable/profitable. But
XYZ Bank refuses to close its few branches, citing some risk/s involved in the
process. What are the risks XYZ Bank perceives if it closes a few branches?

Taxation- Direct and Indirect
1. Mr. Pradhan, an Australian citizen, comes to India for the first time during the
previous year 2016-17. During the financial year 2016-17, 17-18, 2018-19, 2019-
20 and 20-21 he was in India for 50 days, 55 days, 70 days, 80 days and for 140
days, respectively. Determine his residential status for the assessment year 2021-22
and discuss the applicable provision.
2. Mr. Damman on his birthday purchased a residential property on 25th July 2018
for Rs 50 Lakhs and made some addition to the property in the month of
September 2018 for Rs 3 lakhs.
He sold the house property in May 2020 to his brother-in-Law for 70 Lakhs. Out of
the sale proceeds he spends 10 lakhs to purchase another house property in his
home town Jhabua, in the month of October, 2020.
Discuss Section 54, also whether the benefit of indexation will be available or not
as per Section 54. Further, calculate the amount of capital gains taxable (long
term / short term) in the hands of Mr. Damman for the assessment year 2021-22
3. Mrs. Sita is a housekeeping staff at JM Hospital. She receives basic salary at

Rs30000 per month. She holds a house property in Nanded, the monthly rental
received from the property is Rs 5ooo per month for 12 months. She paid
Municipal taxes for the year Rs 1000.
She received Rs 35000 as an inflow from winnings from TV game show. Interest
on income tax refund received is Rs 300.
She paid tuition fees to the Mumbai University for full time education of her
daughter Rs 75000
She paid medical insurance premium for her mother, aged 69 years, for Rs 28000
She has taken loan for higher education of her daughter Rs 5lakhs. She pays to the
Bank of Baroda, Interest on loan taken for higher education Rs25000
a. Compute the total income of Mrs. Sita, post deductions under Chapter VI A for
the assessment year 2021-22
b. Discuss the relevant provisions of Chapter VI- Deductions, as applicable in the

given case
World Class Operations
1. Differentiate between the various quality awards.
2. Comment on KAIZEN with specific business applications.
3.a. Assume yourself to be an operations consultant, identify the various tools for
establishing world class standards in operations.
3.b. As an operations manager, comment on the role of environment in world class

operations.
Total Quality Management
1. Your organization wants to use SPC to help in formulating, implementing, and

controlling business processes effectively. What are the major tools of SPC you
will recommend? Explain with some examples.
2. Maxx Industries wants to initiate Quality Circle to identify quality issues on a
regular basis. What would be your recommendations to them for organized and
successful implementation?
3. An organization’s performance may be jeopardized in case its partners do not

attain the anticipated performance. Therefore, performance depends on the
efficiency of business-oriented relationships with interdependence between
partners.
a. In relevance to the above statement, what do you think are the expectations from
the customer-supplier partners for better association?
b. What will be your approach to relationship development between the partners?
Services Marketing
1. You stay in a semi-urban set up and near your house, medicine delivery is
extremely unreliable. The medicine shops close around 9 PM and medicine
availability becomes a challenge. You come up with a business plan to deliver
medicines to all houses, (in the area) at no extra cost, 24X7. The challenge
however is that companies like 1mg, Net meds are already offering their services
in the area. The advantage for you is the popularity of ordering medicine online is
still not prevalent by the people in your area. You intend to buy the products from
the nearest retail point and delivery to the customer with the help of, few delivery
personnel that you will maintain. Do you think this is a feasible model? What are
the challenges that you will face while setting this up, from a services perspective?
How will you differentiate yourself from the competing firms?
2. Salman goes to ‘Javed Habibs salon’ and Amir goes to ‘Lakme salon’. If you are
an entrepreneur who wishes to open a salon, how will you differentiate your
offerings vis a vis your competitors. You are also clear that you want to offer your
services at a higher price point, where you intend to service fewer client base. You
understand that your client’s time (for your business idea) will be a very critical
component for providing a great service. How do you intend to manage the
demand vis a vis the capacity?
3. Sundar wants to start a ‘C2C’ (customer to customer) model of food service. He

has just passed out of his B School and the canteen food in his college was
pathetic. Most of the days, he relied on Swiggy and Zomato for his meals. He
realized that probably there is a need to have an option for customers to order it
from home makers or families who would be interested in selling their cooked food
to others. Sundar started off with his basic research and spoke to a couple of
housewives who were willing. He got his B School classmate on board to design
an app that would help customers order. While both started their work, he realized
that there are two major problems in this service situation. The first problem off
course is bringing awareness for the services and popularizing it among the people
of his city. Another challenge would be to encourage home maker to enrol and
encourage them to sell. This would be a major bottleneck as most of the deliveries
would be following a specific timeline and unavailability of a home maker would
cost the delivery and customer. The second problem was the area of operations.
The city in which he plans to operate is big, with lots of offices and student
population. He chose on the student’s category primarily as his primary targeted
audience. However, Sundar did not have any hard data to support his stand. Sundar
therefore came up with three value propositions for his business.
 Good quality food for students at a reasonable price.

 Good discounts for students who are adopting a long-term association with his
food service company.
 Encourage home makers by providing them with the flexibility of number of

days they would want to work, a wonderful incentive plan, pick up from their
home, faster settlement of their accounts and training to pack and promote their
food.
Sundar is now charged up to get things in place and start off the venture as early as
possible. He now needs to start working on the logistics, operations, service quality
etc. a. Does Sundar have all the information needed to choose students as the
segment? Is he right with his decision? If you are his friend, what segments would
you suggest and why?
b. Is Sundar, approaching the issue of service offering, too quickly? Do you feel he
needs to invest some more time designing the offering, as it could be more
complex and deeper than what it apparently looks like?
Service Operations Management
1. What are the factors which are considered important by an organisation while
evaluating Quality in Service Operations? Elaborate your answer with an example
from the Hospitality Sector.
2. Strategies and decisions are taken at various hierarchal levels in an organization.

Explain different levels of hierarchy in organisations and discuss the various
Strategic decisions taken at these different levels of hierarchy. Explain these
hierarchical levels and decisions by taking an example of any Educational Institute
of your choice.
3. The Healthcare sector is one the most prominent in the service sector. Many
processes are involved in this sector by various organisation. Hence it becomes
critical for Healthcare Institutes to plan their processes in different ways to provide
the best possible services to their customers. Highlight the attempts of these
organisations from the following aspects as given below.
a. The customer need not be involved in all the processes, and consequently the
Healthcare Institutes’ services need not plan all the components of their facilities to
please the customers as well as make them visible to customers. Discuss this
aspects of facility planning with the concept of Decoupling of processes.
b. To ensure that all processes will run effectively and error free, how can the
healthcare services adopt the concept of Service Design (Blueprinting) during the
planning phase of service operations.
Sales Management
1. You are a Start-up selling GPS connected Helmets for Bikers. You have set the
business 5 years back and current have a revenue of Rs 1 crore. You are based in
Mumbai and would now want to expand across India in FY 22-23. What will be
your Sales organization structure and types of sales person for this expansion?
2. You are Head of International Sales selling GPS connected Helmets for Bikers.
You have been asked to expand in Sri Lanka. The company has never operated in
Sri Lanka. What would be the Sales process that you will adopt for this expansion?
3. There’s another one!” Cameron Burke’s son said, pointing to a darkened

streetlight across the park. “But it’s out too!” Cameron regretted having started this
game with his fouryear- old. His company, Lumiscape, produced smart, connected
streetlights, which had been installed in cities throughout the United States—
including Cleveland, where they were now, visiting his parents. He and Graham
had decided to squeeze in a walk to Forest Hill Park before bedtime, and he’d
challenged the boy to count all the lights he could find. But they’d already seen
three that weren’t working properly. Even my hometown can’t get our products
right, Cameron thought as he chased Graham over to the playground. He always
vowed to stop obsessing about work when he was with his son, but it was a losing
battle. Lumiscape was six years old. Cameron had founded it with the idea of
building an LED streetlight that would use a mobile signal to notify public works
departments when the bulb needed to be replaced. He’d been an aide to the mayor
of Philadelphia at the time—his first job after graduating from Villanova— and
knew well how much time city workers spent documenting and following up on
complaints about broken lights. But Cameron also had a bigger vision:
Lumiscape’s products were designed to gather all sorts of data, including humidity,
motion, and seismic activity, and—most important— UVA, UVB, and ambient
light so that they could save electricity by dimming when appropriate. The
innovative system promised to reduce local governments’ energy consumption and
maintenance costs and improve their image with constituents.
a. According to you, was it appropriate for Lumiscape to change their business

model for sale to subscription model?
b. Having changed the model, should they now shift their strategy for one customer
Research Methodology
1. The central bank of a country is exploring options to boost the economic
activities post COVID. They are thinking to change the various interest rates to
motivate investments and economic transactions. However, they are not sure
whether this would yield the desired results. The research team in the bank have
come up with a set of hypotheses and they are confident of conducting a research
and finding the outcome. Answer the following questions:
What is hypothesis testing in research? Write the steps which is followed for the
same. Include details of null and alternate hypothesis in your answer.
2. While going through a research paper in a leading journal you have came across
the following model comprising multiple variables:
Answer the following questions:
What is meant by ‘variables’ in research? Identify and describe the following:

dependent variable, independent variable, mediating variable and moderating
variable.
3. A major FMCG company headquartered in Mumbai, is planning to diversify its
product portfolio. As part of the attempt, they have decided to launch a new
product which is more of an ayurvedic variant of one of their famous oral hygiene
brands. The research and development team have already come up with the
composition and orders have been placed for manufacturing of the units. However,
the managers are still not clear whether they should launch the product in western
India first or it should be launched nationwide at the same time. You as a research
consultant have been hired to look into the case. You have decided to use the
hypothetico-deductive method to arrive at the conclusions.
a. Identify and explain the broad problem area.
b. How would you like to proceed further?
Project Management
1. Consider a hypothetical project of conducting Annual Day in your university. In

this context, explain how different Project Life Cycle Models can be considered.
Write examples for each PLC Models in your answer and suggest which model
will be the best suitable for this case.
2. India’s Road and Transport Ministry has taken-up various Expressway Road
Projects in the country. One of the such project consist of following broad scope of
work
a. Constructing roads
b. Constructing tunnels
c. Constructing bridges over river

d. Constructing flyovers and junctions
e. Constructing convenient places (fuels stations, rest areas, etc.)
f. Developing a solution for speed monitoring
g. Finding suitable road material for areas in heavy flood zone
Prepare three types of project organization structures for this case. Evaluate and
suggest the best suitable structure for the given project.
3. Answer the following questions.
a. A project manager is struggling to select one of the following three options. Use
appropriate method to evaluate the projects based on the given information.
I: Initial investment
C1 to C6: Cash flow at the end of Year-1 to Year-6 respectively.
I C1 C2 C3 C4 C5 C6
Project-01 Cashflow -20 5 5 5 5 5 5
Consider Discounting Rate as 8% per year.
b. India’s Road and Transport Ministry has taken-up various Expressway Road
Projects in the country. One of the such project consist of following broad scope of
work
a. Constructing roads
b. Constructing tunnels
c. Constructing bridges over river
d. Constructing flyovers and junctions
e. Constructing convenient places (fuels stations, rest areas, etc.)
f. Developing a solution for speed monitoring
g. Finding suitable road material for areas in heavy flood zone
Prepare the Work Breakdown Structure for this project.
Procurement Management
1. Explain with example from any manufacturing set up differences between

Operational Materials and Capital Material. Describe how challenging & different
is to procure Capital Material
2. Explain INCO Terms? Can Inco terms help organization to save money? Being
a startup in Imports transaction, what are the terms you as Procurement Head for
your organization will prefer to avoid unnecessary risks?
3. Case Study
Introduction
The Fighter Fire Fighting Company is an established organization with proven

track record in all kinds of firefighting solutions. They are leading provider for all
such material to both private and government sector. M/s FFF is mainly into
manufacturing and sells of range of protective equipment, safety shoes, self-guard
wear, harnesses etc mainly designed to work in extremely working conditions yet
taking care of Human lives The products made by M/s FFF are of high quality &
global safety standards rather than only focusing on cost. They constantly upgrade
product specs keeping OHAS standards & HSW guidelines globally. New Product
development is one of the most focussed area for organization rather than economy
of scale. Organization belief is to deal with niche market rather than preferred
supplier for everyone. You are current buyer at M/s FFF has taken up this role
recently from junior position as your senior buyer got retired. With your limited
exposure on this category of product you have handled in past which were mostly
indirect in nature. You have always learned to focus on cost savings & hence finds
it difficult to influence correct sourcing strategy. While procurement procedures
and system in company are same, considering safety related category, quality and
timely delivery is most critical aspect, which means you will have to work
immediately to explore sourcing strategy & approaches.
Additional concerned for you is that some of company’s key suppliers are facing
financial difficulties. However, you as buyer is still uncertain on how to investigate
the financial position of these suppliers. The information left by the retired senior
buyer is several years out of date and you are concerned that their position could
now be significantly worse.
You as buyer believes that you would needs to research the supply market in order
to gather more information on external supplier capabilities and found more
suppliers in the market. This will allow you to identify alternative suppliers with
the necessary technical and quality standards and good financial stability.
a. Identify atleast five signs that you as buyer should look for to indicate that
certain suppliers are experiencing financial difficulties.
b. Explain sources and approaches that the buyer could take to evaluate new
prospective suppliers for Fighter Fire Fighting Company.
Operations and Supply Chain Strategies
1. XYZ Ltd is operating in pharmaceutical and you are appointment as supply

chain manager. As COVID 19 third wave is expected in India, there is an urgent
requirement for a vaccine. It has been observed that there is a lack of vaccine in the
country. Analyze and suggest a different level of strategies that you will implement
in the firm so that citizen of the country will get a vaccine.
2. Mr. Agrawal is running an offline electronic store and due to tough competition
from E-commerce players, Mr. Agrawal is thinking to start an online website to
deliver the product. Company must focus on cost, quality and delivery parameter
while working in an online business model. Suggest company to implement
various focused operations strategy that improves the performance of the firm.
3. A pharmaceutical company is running an offline store and also have good

customer base. Company faced lots of challenge due to online pharmaceutical
players. Online medicine delivery is a new concept in the industry, and customers
are accepting this business model slowly.
a. Explain the existing situation of the firm considering the industry life cycle.
b. Explain different competitive advantage that helps a company to get a better

market share in the market.
New Product Development and Managing Innovation

1. The current pandemic has forced most of the companies to come up with new
ideas/products/way of doing business not just for sustaining in the market but to
also take the challenge as an opportunity to create a competitive edge in the
market. Since the pandemic caught us unawares and there is uncertainty till when it
will last. Many companies have come up with lot of new ideas and have
implemented the same. Pick up any industry of your choice and list down the
different methods of generating ideas giving some examples of new ideas. You can
consider a completely new product or an existing product that was tweaked to meet
the current needs.
2. List down the ideas that were shortlisted in Q.1 and explain the next steps you
shall take so that the New Product is considered for development and
commercialization in the market. Considering the present challenging situation,
timing is very important and hence prepare a timeline map of all the activities.
3. In the last one year, with outdoor playing limited, children have to turn to video
games in a big way, not to mention the easy and cheap access to internet. Video
Games are in existence for many decades now and has evolved a lot in the last few
years.
a. Considering the concept of Product Life Cycle, where would you put the video
games in their lifecycle? Explain each phase of the lifecycle and justify your
answer with examples.
b. Giving examples, explain how are the video gaming companies evolving by new
product development and attracting more consumers than ever before.
Marketing Research
1. Take the mobile handset category for Android phones in India in the price range
of Rs. 15000 to Rs. 20000. Choose a leading brand in the category and analyse its
various attributes of brand equity. You can use your experience and public domain
data to analyse the same.
2. A full-service airline company, operating in India for the last 10 years has
improved their overall service quality. You have been commissioned the task of
designing a questionnaire which measures passenger satisfaction towards the
preflight, inflight & post-flight experience. They also want the demographic details
of customers for profiling. Use appropriate statements and the right scale while
developing the questionnaire so that overall satisfaction towards the airline can be
measured.
3. An Indian company in the electronic safes and security equipments industry has
a safety locker which can be fitted inside a cupboard or cabinets. The safety locker
can be locked with a password. If anyone tampers with the locker, it sends an sms
to registered numbers and blow an alarm. Indian consumers are generally used to
cupboards or bank lockers. The password protection and the alarm features make
the product very superior and once it is fixed to a cabinet or a wall, it can’t be
removed without a password. Without password the blaring alarms will go off. The
company has a very good advertising campaign developed by an agency which
highlights the sms & alarm feature in in a mix of humour and fear setting. The
target audience of the company are Indian households with annual income above 8
lakhs. The company wants maximum Indian households to watch the ad.
a. What media mix will you suggest for the campaign?
b. How will you measure the ad effectiveness after the first 3 months?

Lean Six Sigma
1. It is imperative that for achieving Six Sigma levels for organizational

excellence, the plan for the implementation process needs to be absolutely spot on.
Taking a reference of an organization of your choice, highlight the concept a
‘Project Charter’ as a roadmap towards implementing Six Sigma techniques in the
organization
2. Considering the recent Covid-19 related pandemic scenario there is a significant

pressure on pharmaceutical industries to meet process deadlines without
compromising quality. Explain the significance of ‘control chart’s in this regard to
ensure that process efficiencies are well within limits for the organisation
3. Assuming yourself as a strategic employee of an Automobile ancillary who has

learned the relevant concepts of Operations Management & Quality Management,
consider the following scenario. The management wants to consider implementing
the best practices in the industry to match up to the demands of the Automobile
industry which has again picked up after the economic lull period. You are
required to consider and suggest the following for the implementation of these
practices as soon as possible:
a Explain the relevance of Lean concept in reducing elimination of wastes in the

current existing setup to achieve process efficiency
b Suggest the initiatives that can be employed for improving the practices in the
organization for achieving process excellence.
International Marketing
1. Netflix adopted an aggressive growth strategy to establish itself as a global force
in the video streaming industry Is Netflix a global brand. Discuss its brand strategy
to appeal to the Indian audience.
2. Using macroeconomic environment analysis discuss suitable go to market

strategies for Aquafresh to deepen its presence in the Indian market. You could
suggest 3 key strategies.
3. Tanish a strong Indian jewelry brand founded in 1994. The brand would like to
diversify to the Gulf Region and appeal to the millennials. The brand does have
presence in Dubai but is not performing as expected. The brand faces tough
competition from Damas, Malabar and Kalyan Jewellers.
a. How can Tanish benefit from market research insights?
b. Suggest a suitable communication strategy to build awareness and customer

base in the marketplace.
Integrated Marketing Communication
1. Cream and Sauces is an online bakery store. For past one year of its
establishment, the company is not able to make sales. The company has ow
planned to revamp its digital marketing strategies. Suggest the Search Engine
Marketing tactics that company can apply to enhance the organic search results.
2. Ferry Travelers Ltd., a taxi company approaches your Ad agency to develop a

campaign on the green practices adopted by the company. As an ad agency
develop a creative brief for this account.
3. Case Study
Modern Appliances a small company manufacturing household appliance like
mixer grinder, toasters, air conditioners, heaters, electric irons, hair dryers etc. The
firm had to compete with established brands like Bajaj, Philips, LG etc. These
brands had good features and were highly priced. The average middle class Indian
consumer is very conscious and would negotiate on prices and get the best value
for money. If the consumer has faith in the local branded products and is saving 15
to 20% on the product they would opt for the local branded products. The
advantage that the modern appliances had was low cost of production and low
distribution cost. This gave the modern appliances a number of options. (1) With
the saving of cost of production, it could give better discount to dealers and get
them interested in pursuing its products. The company could use the push strategy
for sales. (2) It could aim their advertising on the consumer and thereby make use
of the pull strategy. (3) The company could reduce its prices and adopt the
penetration strategy. (4) It could also use other forms of advertising on promotion
mix to sell its products.
a. Discuss the case with reference to the Keller’s CBBE Model.
b. Suggest what advertising strategy should the company adopt. Justify your
answer?
Customer Relationship Management
1. Coral Reefs Hotel & Resorts have been characterized by insufficient customer
-oriented services. As a Relationship Manager of the group, suggest two short term
and two long term strategies to enhance the customer focus thus improving the
loyalty.
2. Campaign management solutions in CRM is an efficient way to manage
marketing plans and help effectively measure the success of the campaigns.
Discuss the strategic execution of campaign management
3. EVENT MANAGEMENT AT KELLER AND HECKMAN
Keller and Heckman are a US-based legal firm. Seminars are a key component of
Keller and Heckman’s brand development, lead generation and client-retention
strategies. The seminar team, consisting of two full-time and one part-time
employees, conducts approximately ten events each year for a total of 350
attendees drawn from both existing and potential clients. The seminar team was
tasked with growing seminar attendance, but was using manual systems for event
planning, marketing, registration, and payment. Some 40 per cent of event
coordinator time was spent registering attendees for events alone, and, given the
team’s inability to process credit card payments, they decided to invest in
technology to support the event calendar.
Having chosen an event management solution, Keller and Heckman first

redesigned its
event websites. Each event website and registration page are now paired with a
custom event header, complete with the firm’s logo. The seminar team began to
promote early bird and last chance specials with customized emails, encourage
attendees to share events with them contacts, and send automated invitation
reminders. Event-specific websites provide details such as event fees and
discounts, the agenda and hotel/room block information. The event management
application enables the team to take credit card payments and make automated
refunds if necessary. This has improved the registrant and attendee experience and
freed the events team from fielding repetitive questions and manual fee processing,
so they can focus on other key event deliverables and business development.
The software application has halved the time it takes to manage registrations, and
the application’s budget module makes the costing process easier. The event
management functionality has resulted in significant lifts in attendance due to the
team’s ability to reach more people and the easy registration process.
a. Discuss the operational strategies adopted by Keller and Heckman.
b. Evaluate the strategies used by Keller and Heckman to improve the operational
efficiency of the seminars.
Consumer Behaviour
1. You are into selling of home furnitures. Discuss how will you implement
various marketing management philosophies with relevant examples
2. You are a HUL brand manager for Sunsilk shampoos. Explain how will you use
the ELM (Elaboration likelihood model) to understand the consumer choices and
preference for the said product category
3. You are into marketing of credit cards. Explain how will you use classical
conditioning, for increasing the effect of conditioning on consumers.
a. with stimulus repetition
b. with stimulus generalization

Business: Ethics, Governance & Risk
1. Identify a business (small/medium/large/proprietary/partnership/family/listed

etc) that provides goods and/or services of any kind (FMCG, Education,
Hospitality etc) that was impacted during 2019-20 or 2020-21 (any one year) due
to Covid Pandemic. Identify and list the business challenges it faced (atleast three)
in serving its customers & consumers. Explain how the business managed its
survival risk during that period by leveraging IT/digital platforms and Work From
Home strategy to connect with and reach its customers & consumers during the
period. (Answering that the business shut down is not an option). Connect and talk
to people among your family / friends / neighborhood / your company / employer
etc.
2. In your organization, ‘Ace Solutions’, a midsize IT services company, all the

mandatory requirements for compliance to “Sexual Harassment of Women at
Workplace (Protection, Prohibition, Redressal) Act 2013 have been put in place.
You are Head of Marketing, with 10 people reporting to you directly and
indirectly. What according to you are the five critical practices / initiatives /
processes you need to genuinely implement to ensure that you are providing a safe
working environment to all your women employees. (DO NOT copy paste the law)
3a. The purchasing manager for a large company agrees to give you (you are a
sales manager in a mid-size IT company) an order of Rs. 10 lakhs (their first),
expecting that you will agree to make a Rs. 20,000 donations to his favorite charity
that is supporting a local youth sports team being trained by his wife. How do you
respond?
3b. You have studied Business Ethics in a structured manner in this program. How
has it helped you in identifying and understanding the foundational ethical issues
involved in better decision making process as a professional? Explain in your own
words.
Brand Management
1. At the onset of Internet, many online marketers oversimplified the branding

process, equating flashy or unusual advertising with building a brand. However,
such marketing efforts rarely caught consumers’ attention or created awareness and
uniqueness that the brand represented. On the other hand, some of the strongest
brands in recent years have been born online. Amazon, Google, Facebook are
notable examples. What are the strategies online marketers have to adopt to build
successful online/digital brands like Amazon, Google, and Facebook?
2. Event sponsorship provides a different kind of communication option for

marketers to build brand equity. Tata Consultancy Services (TCS) has signed an
eight-year contract with the New York Road Runners (NYRR) to extend its title
and technology sponsorship of the TCS New York City Marathon through 2029.
TCS has also renewed its sponsorship for the London and the Mumbai Marathon.
Identify the reasons behind a technology brand like TCS sponsoring sport events
like Marathons across the World.
3.a. Marketers should choose brand elements like logos, symbols, jingles, slogans,
characters to enhance brand awareness and facilitate formation of strong, favorable
and unique brand associations. Brand characters represent a special type of brand
symbol that can take real-life or animated character. As a brand manager, would
you prefer a real-life or animated character for your brand. Explain with an
example.
3.b. Marketing channels are a set of interdependent organizations involved in the
process of making a product or service available for use or consumption. Explain
the reasons behind Maruti Suzuki’s retail strategy of selling brands like S-Cross,
Baleno, Ciaz through its premium retail brand called Nexa.
B2B Marketing
1. There is an amusement theme park opened a few years back named as Imagica
which is an excellent source of entertainment to its consumers. Prepare a suitable
B2B Segmentation, Targeting & Positioning Strategy for Imagica.
2. You are appointed as a Marketing Manager for a leading brand of Aroma

Diffuser & Oil targeted to hospitality industry. The Aroma Oil is manufactured &
is sold at various hotels, hospitals & corporates. Prepare a suitable Supply Chain
Management to be followed for Aroma Oil.
3. RC Ltd is an emerging brand in the business of tiffin services & is serving its
clients successfully. It plans to offer its services to corporates for their employees
& other events. The idea that RC Ltd has is of tiffin services to be extended to
corporates depending on their preferences. As an expert advice this new start up.
a. Prepare a communication plan for RC Ltd. focusing on the corporates
b. Recommend a suitable sales promotion tool to be adopted by RC Ltd

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Management Theory and Practice

3. Simon Quartz, is an age-old company dealing in mechanical wrist watches and

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2. It is often stated that “E-governance helps in building trust between governments

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Financial Accounting & Analysis

1.Commenced business with cash of ₹ 5,00,000.

2. Purchased equipment for cash ₹ 2,00,000.

3. Purchased furniture worth ₹50,000 on credit from IndiMart.

5. Deposited cash of ₹ 1,25,000 in the current account.

Particulars Ace Ltd. Pace Ltd.

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b. Suggest an appropriate promotion mix for Britannia Marie Gold.

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1. Mr. Shyam have been appointed as a Business economics faculty in a reputed B

Quantity Total Average Marginal product

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NMIMS Customized Assignment Solution April 2022

2. You attitude is an important element to be observed in business communication.

d. Avail ‘Buy 1 get 3’ offer in the stock clearance sale at Humphrey’s

f. Our team is always there to address your issues.

h. We have a wide network of medical practitioners worldwide available for online

a. With the fast-changing scenario of using mobile technology for business

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1. Jinen Dedhia wants to start a business and he is exploring to start a partnership

a. What are the essential elements of contracts?

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These various strategic selection approaches enable companies to improve the

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2. L1 technologies, a US based Defence contractor wishes to enter India. Conduct

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Year Coal - (Million Tones) Lignite - (Million Tones)

2010-11 532.7 37.73

2011-12 539.95 42.33

2012-13 556.4 46.45

2013-14 565.77 44.27

2014-15 609.18 48.27

2015-16 639.23 43.84

Source: Open Government Data (OGD) Platform India

Favorable market Unfavorable market

Lakshmi pvt ltd 55 26

Mehta Groups of industries 43 38

1. Draw the decision tree

2. If we assign the following probabilities to the states of nature, then determine

P(s1) = .4 P(s2) = .1 P(s3) = .3 P(s4) = .2

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1. The capital structure of ABC Pvt. Ltd is as follows:

Equity share capital (each share of Rs. 10) = Rs. 10,00,000

Debentures with a coupon rate of 9.5% = Rs. 8,00,000

Reserves and surplus = Rs. 7,00,000

b. The company implements business process reengineering which results in to

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Cost & Management Accounting

1. Department A’s manager wishes to apportionment the indirect expenses