Overview OF ICICI

ICICI Prudential Life Insurance Company is a joint venture between ICICI Bank - one of India's foremost
financial services companies-and Prudential plc - a leading international financial services group
headquartered in the United Kingdom. Total capital infusion stands at Rs. 47.80 billion, with ICICI Bank
holding a stake of 74% and Prudential plc holding 26%.

We began our operations in December 2000 after receiving approval from Insurance Regulatory
Development Authority (IRDA). Today, our nation-wide reach includes 1,900 branches (inclusive of 1,074
micro-offices), over 210,000 advisors; and 6 bancassurance partners.

For three years in a row, ICICI Prudential has been voted as India's Most Trusted Private Life Insurer, by
The Economic Times - AC Nielsen ORG Marg survey of 'Most Trusted Brands'. As we grow our distribution,
product range and customer base, we continue to tirelessly uphold our commitment to deliver world-class
financial solutions to customers all over India.
Vision & Values

Our vision:
 
To be the dominant Life, Health and Pensions player built on trust by world-class people and service.

This we hope to achieve by:

Understanding the needs of customers and offering them superior products and service

Leveraging technology to service customers quickly, efficiently and conveniently

Developing and implementing superior risk management and investment strategies to offer
sustainable and stable returns to our policyholders

Providing an enabling environment to foster growth and learning for our employees 

And above all, building transparency in all our dealings

The success of the company will be founded in its unflinching commitment to 5 core values --
Integrity, Customer First, Boundaryless, Ownership and Passion. Each of the values describe what
the company stands for, the qualities of our people and the way we work.

We do believe that we are on the threshold of an exciting new opportunity, where we can play a
significant role in redefining and reshaping the sector. Given the quality of our parentage and the
commitment of our team, there are no limits to our growth.

Our values :

Every member of the ICICI Prudential team is committed to 5 core values: Integrity, Customer First,
Boundaryless, Ownership, and Passion. These values shine forth in all we do, and have become the
keystones of our success.
Promoters

ICICI Bank
 ICICI Bank Limited (NYSE:IBN) About ICICI Bank: ICICI Bank Ltd (NYSE:IBN) is India's largest private
sector bank and the second largest bank in the country with consolidated total assets of over US$ 100
billion as of March 31, 2010. ICICI Bank’s subsidiaries include India’s leading private sector insurance
companies and among its largest securities brokerage firms, mutual funds and private equity firms. ICICI
Bank’s presence currently spans 19 countries, including India.

Prudential Plc

Established in London in 1848, Prudential plc is an international retail financial services group with
significant operations in Asia, the US and the UK serving around 25 million customers, policyholder and unit
holders worldwide. The company has £290 billion of assets under management and it is one of the best
capitalised insurers in the world with an Insurance Groups Directive (IGD) capital surplus estimated at £3.4
billion (at 31 December 2009). Prudential is a leading life insurer in Asia with a presence in 12 markets and
have the top three position in seven key locations of Hong Kong, India, Indonesia, Malaysia, Singapore, the
Philippines and Vietnam.
Fact Sheet

The Company

ICICI Prudential Life Insurance Company is a joint venture between ICICI Bank, a premier financial
powerhouse, and Prudential plc, a leading international financial services group headquartered in the
United Kingdom. ICICI Prudential was amongst the first private sector insurance companies to begin
operations in December 2000 after receiving approval from Insurance Regulatory Development
Authority (IRDA).
 
ICICI Prudential Life's capital stands at Rs. 4,780 crores (as of March 31, 2010) with ICICI Bank and
Prudential plc holding 74% and 26% stake respectively. For the period April 1, 2009 to March 31,
2010, the company has garnered total premium of Rs 16,532 crores and has underwritten over 10
million policies since inception. The company has assets held over Rs. 57,000 crores as on March
31, 2010.
 
For the past nine years, ICICI Prudential Life has retained its leadership position in the life insurance
industry with a wide range of flexible products that meet the needs of the Indian customer at every
step in life.

Distribution

ICICI Prudential Life has one of the largest distribution networks amongst private life insurers in
India. It has a strong presence across India with over 1,900 branches (including 1,074 micro-offices)
and an advisor base of over 210,000 (as on March 31, 2010).
 
The company has 7 bancassurance partners having tie-ups with ICICI Bank, Ratanagiri District
Central Co-op Bank, Ballia Kshetriya Co-operative Bank, Renuka Nagrik Sahakari Bank, Bhandara
Urban Co-operative Bank, Balasinor Nagarik Sahakari Bank Limited, Arvind Co-op Bank.

Products

Insurance Solutions for Individuals

ICICI Prudential Life Insurance offers a range of innovative, customer-centric products that meet the
needs of customers at every life stage. Its products can be enhanced with up to 4 riders, to create a
customized solution for each policyholder.

Savings & Wealth Creation Solutions

 ICICI Pru LifeStage Wealth II is a unit linked insurance plan that offers multiple
choices to decide how your savings would be invested based on your risk appetite.
ICICI Pru Pinnacle II is a unit linked insurance plan that gives you the advantage
of varying exposure to equities with downside protection, so that your investments are protected in
financially volatile times.
ICICI Pru LifeTime Premier is a comprehensive savings plan that offers you a
choice of portfolio strategies for your savings and at the same time secures you against uncertainties
of life.
ICICI Pru LifeLink Wealth SP is a unique single premium ULIP that provides you
the opportunity to enjoy potentially higher returns over the long term on your investments, with just a
single premium.
ICICI Pru Guaranteed Savings Insurance Plan is a limited pay endowment
product that allows you to enjoy the benefits of a long term savings plan ensuring that you and your
family are free of any financial worries.
ICICI Pru Whole Life provides you with a unique double advantage of savings and
protection that not only allows you to meet your goals but also seeks to ensure that your dear ones
will continue to live their lives in comfort without financial worries in case of unforeseen eventuality
ICICI Pru Save 'n' Protect is an ideal plan for those who want to accumulate funds
on a regular basis while enjoying insurance protection.
ICICI Pru CashBak is a single policy that combines the triple benefit of protection,
savings & periodic liquidity.

Protection Solutions

ICICI Pru iProtect is a term insurance plan that you can buy online at your
convenience at their home loans in a simple and cost-effective manner.
ICICI Pru Pure Protect is a flexible and affordable term product, with which you
can ensure your life and provide total security for your family in case of an unfortunate event.
ICICI Pru LifeGuard is a protection plan, which offers life cover at low cost. It is
available in 2 options –level term assurance with return of premium & single premium.
ICICI Pru HomeAssure is a mortgage reducing term assurance plan designed
specifically to help customers cover their home loans in a simple and cost-effective manner.

Child Plans
ICICI Pru SmartKid Regular Premium is a fixed-term insurance plan that
provides you with funds at regular intervals.

Retirement Solutions

ICICI Pru LifeLink Pension SP is a single premium pension policy that provides
you the opportunity to enjoy regular income post retirement by paying just a single premium.
ICICI Pru ForeverLife is a traditional retirement product that offers guaranteed
returns for the first 4 years.
ICICI Pru Immediate Annuity is a single premium annuity product that guarantees
income for life at the time of retirement. It offers the benefit of 5 payout options.

Health Solutions 
ICICI Pru Hospital Care II is a family floater plan covering your spouse and
children. This fixed benefit hospitalisation and surgical plan complements your existing coverage by
offering payouts over and above any health plan you have, thus availing best possible medical
treatment, without having to bother about the cost of the treatment or quality of care.
ICICI Pru Crisis Cover is a 360-degree product that will provide long-term
coverage against 35 critical illnesses, total and permanent disability, and death.
ICICI Pru Health Saver is a whole of life comprehensive health insurance policy
which provides a hospitalisation cover for you and your family and reimburses all other medical
 expenses not covered in the hospitalisation benefit by building a health fund for you and your family.

Group Insurance Solutions

ICICI Prudential also offers Group Insurance Solutions for companies seeking to enhance benefits to
their employees.
Group Gratuity Plan: ICICI Prudential Life's group gratuity plan helps employers
fund their statutory gratuity obligation in a scientific manner and also avail of tax benefits as
applicable to approved gratuity funds.
Group Leave encashment Plan: ICICI Prudential Life’s Group offers a market
linked and traditional leave encashment plan designed to aid the employer to build a fund to meet
their future leave encashment liability. The contributions made will be invested as per the chosen
investment plans and will be available for payment of the benefit when it falls due. Additionally, the
product also provides for term cover for all the employees covered under the policy.
Group Superannuation Plan: ICICI Prudential Life offers a flexible market linked
and traditional schemes that provide substantial benefits to both employers and employees. Both
defined contribution (DC) and defined benefit (DB) schemes are offered to optimise returns for
members of the trust and rationalise cost. Members have the option of choosing from various annuity
options or opting for a partial commutation of the annuity at the time of retirement.
Group Immediate Annuities: ICICI Prudential Life realises the importance of
prudent retirement planning. With this in mind, it has developed a suite of life and joint life annuities
which guarantee periodic payment to annuitants upto death. Further there are options which return
the purchase price on death of annuitants. These annuity options are offered to our existing
superannuation customers, and also to superannuation funds not managed by us.
Group Term Plan: ICICI Prudential Life's flexible group term solution helps
provide an affordable cover to members of a group. The cover could be uniform or based on
designation/rank or a multiple of salary. The benefit under the policy is paid to the beneficiary
nominated by the member on his/her death.

Flexible Rider Options

ICICI Prudential Life offers flexible riders, which can be added to the basic policy at a marginal cost,
depending on the specific needs of the customer.
Accident & disability benefit: If death occurs as the result of an accident during
the term of the policy, the beneficiary receives an additional amount equal to the rider sum assured
under the policy. If an accident results in total and permanent disability, 10% of rider sum assured will
be paid each year, from the end of the 1st year after the disability date for the remainder of the base
policy term or 10 years, whichever is lesser.
Critical illness benefit: Critical Illness Benefit Rider provides protection against 9
critical illnesses to the policyholder when attached to the basic plan.

About the Promoters

ICICI Bank 
About ICICI Bank: ICICI Bank Ltd (NYSE:IBN) is India's largest private sector bank and the second
largest bank in the country with consolidated total assets of over US$ 100 billion as of March 31,
2010. ICICI Bank’s subsidiaries include India’s leading private sector insurance companies and
among its largest securities brokerage firms, mutual funds and private equity firms. ICICI Bank’s
presence currently spans 19 countries, including India.

Prudential Plc
Established in London in 1848, Prudential plc is an international retail financial services group with
significant operations in Asia, the US and the UK serving around 25 million customers, policyholder
and unit holders worldwide. The company has £290 billion of assets under management and it is one
of the best capitalised insurers in the world with an Insurance Groups Directive (IGD) capital surplus
estimated at £3.4 billion (at 31 December 2009). Prudential is a leading life insurer in Asia with a
presence in 12 markets and have the top three position in seven key locations of Hong Kong, India,
Indonesia, Malaysia, Singapore, the Philippines and Vietnam.
Awards 2010

India's Most Customer Responsive Insurance Company. AGC Networks - Economic Times,
Customer Responsiveness Awards, 2010.

Awards 2009

ICICI Pru Life ranked as the Most Trusted Pvt Life Insurance brand in the Brand Equity "Most Trusted
Brands 2009" survey
 The International Council of Customer Service Organizations (ICCSO) recently awarded ICICI
Prudential Life, the International Service Excellence Awards 2009 in the categories of Customer
Charter – Winner, Service Excellence in Large Business – Highly Commended and Customer
Service Leader awarded to Ms. Priya Nayak, VP-Service Quality.

ICICI Prudential Life Insurance has won the first runner up award for the Best Defect Elimination in
Service & Transaction category at Asian Six Sigma Excellence Summit 2009.

Awards 2008
ICICI Prudential Life won a Gold award for AboutULIPS.com and Health Saver campaign,innovation
award for www.taxguru08-09.com and a silver award for its Insurance yoga campaign at the ICICI
Group Marketing Excellence award.

Confederation of Indian Industry (CII) - Western Region recently awarded ICICI Prudential Life a
'Commendation for Strong Commitment to HR Excellence 2008' at the CII HR Summit 2008

ICICI Prudential Life Insurance was awarded with the coveted 'ICAI Award for Excellence in
Financial Reporting' by the Institute of Chartered Accountants of India (ICAI) for the financial year
ended March 31, 2008
  

ICICI Prudential Life was awarded the Life Insurance Company of the Year at the12th Asia
Insurance Industry Awards 2008.

ICICI Prudential Life was awarded with two Bronze Effies in the sevices category for its Corporate
campaign and Retirement Number campaign

ICICI Prudential Life Insurance won the award for the Best Life Insurer-Runner up at the Outlook
Money & NDTV Profit Awards 2008

ICICI Prudential Life was awarded the SAP ACE 2008 Best Business Objects Award for its IT
practices
 ICICI Prudential Life won the Award for Brand Excellence in the Banking and Financial services
category at the Asia Brand Congress 2008.

ICICI Prudential Life won the UK Trade & Investment India Business Awards 2008 in the Business
Partnership Award-Large Company category

 
 ICICI Prudential Life won the ICICI Group Marketing Excellence Award 2008 in three key categories
for its marketing initiatives

ICICI Prudential Life was awarded the INDY’s Award for Excellence in Mass Communication in the
category of Most Creative Advertisement-Television.

Awards 2007

India's Most Customer Responsive Insurance Company . Avaya Global Connect - Economic Times.
Customer Responsiveness Awards, 2007
  

ICICI Prudential Life Insurance won the award for the Best Life Insurer-Runner up at the Outlook
Money & NDTV Profit Awards 2007

ICICI Prudential Life’s, retirement solutions campaign for the year 2006-07 was awarded the Bronze
Effie trophy in the services category.It also won the Brand Equity Bravery Award 2007, instituted by
Ad Club.

ICICI Prudential Life’s website, www.iciciprulife.com was awarded the best website among private
life insurers at the Web 18 and Frost & Sullivan Genius of the Web Awards 2007 for commendable
work in the online medium.

Awards 2006
 Innovation Award for launching Diabetes Care – Prudence Award 2006. People Award for excellence
in training and people development - Prudence Award 2006

Awards 2005

India's Most Customer Responsive Insurance Company. Avaya GlobalConnect - Economic Times.
Customer Responsiveness Awards

Most Trusted Private Life Insurer. The Economic Times - A C Nielsen Survey of Most Trusted
Brands – 2003, 2004 and 2005

Prudence Customer Centricity Award 2004 & 2005. Prudential Corporation Asia
Recognitions

ICICI Prudential Life was recognized as the most trusted brand amongst private life insurers in
the Economic Times-Most Trusted Brand survey 2008.

IMM Award for Excellence, Institute of Marketing & Management.

Organisation with Innovative HR Practices, Indira Group of Institutes.

Organisation with Innovative HR Practices, Asia-Pacific H R Congress Awards for HR

Excellence.

Range of Products

At ICICI Prudential Life, we understand that different individuals have different needs.
 
The ideal insurance plan is one that addresses the exact insurance needs of the individual which depends on
the age and life stage of the individual apart from a host of other factors.
 
ICICI Prudential Life offers plans under the following major need categories:
 
Term plans 
Wealth plans 
Child plans 
Health plans 
Retirement plans 
Group plans
Rural plans

Choosing the right provider

We at ICICI Prudential Life Insurance understand the needs you as a customer may have. It changes at
various stages in your life, from your child’s education to saving up for your comfortable life post
retirement. it is our constant endeavor to innovate products that best suits any requirements you may
have.

ICICI Prudential Life has been ranked as India's Most Trusted Private Life Insurer, by The Economic
Times - AC Nielsen ORG Marg survey of 'Most Trusted Brands'.

That’s not all; our commitment lies in constantly innovating and delivering world-class products and
services to all our customers across the country.

The unstinted support of our customers has helped us create a strong trusted brand and a wide product
portfolio over the last 9 years in the Indian private life insurance sector
 

The ICICI Prudential Edge

The ICICI Prudential edge comes from our commitment to our customers, in all that we do - be it product
development, distribution, the sales process or servicing. Here's a peek into what makes us leaders.

Our products have been developed after a clear and thorough understanding of customers'
needs. It is this research that helps us develop Education plans that offer the ideal way to truly guarantee your
child's education, Retirement solutions that are a hedge against inflation and yet promise a fixed income after
you retire, or Health insurance that arms you with the funds you might need to recover from a dreaded disease.

Having the right products is the first step, but it's equally important to ensure that our
customers can access them easily and quickly. To this end, ICICI Prudential has an advisor base across the
length and breadth of the country, and also partners with leading banks, corporate agents and brokers to
distribute our products .

Robust risk management and underwriting practices form the core of our business. With clear
guidelines in place, we ensure equitable costing of risks, and thereby ensure a smooth and hassle-free claims
process.

Entrusted with helping our customers meet their long-term goals, we adopt an investment
philosophy that aims to achieve risk adjusted returns over the long-term.

 Last but definitely not the least, our team is given the opportunity to learn and grow, every
day in a multitude of ways. We believe this keeps them engaged and enthusiastic, so that they can deliver on
our promise to cover you, at every step in life.

Our Growth

ICICI Prudential Life has retained its leadership position over the past nine years, in the Indian private life
insurance sector.
Some of the factors that distinguish us from other players in the market are:

Assets held are over 57,000 crores as on March 31, 2010.

Total capital stands at Rs. 4,780 crores (as of March 31, 2010) with ICICI Bank and Prudential
plc holding 74% and 26% stake respectively.

Posted a growth of 8% (April 1, 2009 to March 31, 2010) for garnering total received premium
(new business + renewal) of Rs 16,532 crores as against Rs 15,356 crores in FY2009.

Underwritten over 10 million policies since inception.

Board of Directors

The ICICI Prudential Life Insurance Company Limited Board comprises reputed people from the finance
industry both from India and abroad.

Ms. Chanda D. Kochhar, Chairperson

Mr. N. S. Kannan, Director
Mr. K. Ramkumar, Director
Mr. Rajiv Sabharwal, Director
Mr. Barry Stowe, Director
Mr. Adrian O’Connor, Director
 Mr. Keki Dadiseth, Independent Director
Prof. Marti G. Subrahmanyam, Independent Director
Ms. Rama Bijapurkar, Independent Director
Mr. Vinod Kumar Dhall, Independent Director
Mr. Sridar Iyengar, Independent Director
Mr. Sandeep Bakhshi, Managing Director & CEO
Mr. Puneet Nanda, Executive Director
Mr. Madhivanan Balakrishnan, Executive Director