Salon Hair Care 2009
Salon Hair Care 2009
Salon Hair Care 2009
estimated EUR 1.7 billion (USD 2.3 billion) in sales and 48.2% of 2008 2009
the total market share. There are a variety of forces at play in Hair straightening
Hair straightening
and perming products,
the salon hair care industry, including competition from prestige and perming products,
Hair coloring 4.7%
Hair coloring
products, 48.2%
4.7%
products, 47.0%
and mass brands, as well as consumers becoming more results Shampoos,
Shampoos,
13.3%
oriented and seeking problem-specific products. Hair coloring 13.7%
largest market for salon hair care products in Europe, while Hair styling products
Hair styling products
Russia is the smallest among the majors, but has been gaining and sprays, 17.6%
and sprays, 16.9%
Sales of Professional Hair Care Products in Europe by Company, 2008 and 2009
Competitive Landscape
97.4 69.7 39.0
Procter & Gamble and L'Oréal are by far the leading marketers 2008 811 .7 767 .0 256.8 111.8 618.8
in Europe, with combined sales accounting for approximately 70.7 52.8 16.1
is the leader in styling products and sprays. L'Oréal is the 2009 743 .1 725.0 2 47.4 108.7 586
second largest marketer, leading in the hair coloring products, 68.8 53.6 19.8
Forecast sales and Growth of the Professional Hair Care Market in Europe by Segment, 2009 to 2014
Salon Statistics
The total number of salons decreases slightly, with a growing Take-home CAGR
1.9%
Sales and Growth of the Professional Hair Care Market in Europe, 2009 to 2014
EUR Million
3,000
2,950
The Kline base case sales scenario projects salon hair care 2,900
reaching EUR 3.0 billion (USD 4.2 billion) in 2014. Shampoos 2,800
2,750
and hair coloring products will display the highest growth,
2,700
fueled by product innovation and significant marketing activity. 2,650
2,600
2,550
2009 2014
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Report #Y357L.02 | © 2010 Kline & Company, Inc.