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  • Tanishq: Introduction To Organization

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    Suraj Deshmukh
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    Tanishq is an Indian jewelry brand and retail chain owned by Titan Company. It was founded in 1994 and is headquartered in Bangalore. By the late 2000s, Tanishq had over 100 stores across India and was among the top 5 jewelry retailers in the country. Tanishq offers a wide range of gold jewelry products studded with diamonds. The company focuses on expansion and plans to open 30-35 new stores in 2022, with a focus on tier 2 and 3 cities across India.

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    Tanishq is an Indian jewelry brand and retail chain owned by Titan Company. It was founded in 1994 and is headquartered in Bangalore. By the late 2000s, Tanishq had over 100 stores across India and was among the top 5 jewelry retailers in the country. Tanishq offers a wide range of gold jewelry products studded with diamonds. The company focuses on expansion and plans to open 30-35 new stores in 2022, with a focus on tier 2 and 3 cities across India.

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    189 views2 pages

    Tanishq: Introduction To Organization

    Uploaded by

    Suraj Deshmukh
    Tanishq is an Indian jewelry brand and retail chain owned by Titan Company. It was founded in 1994 and is headquartered in Bangalore. By the late 2000s, Tanishq had over 100 stores across India and was among the top 5 jewelry retailers in the country. Tanishq offers a wide range of gold jewelry products studded with diamonds. The company focuses on expansion and plans to open 30-35 new stores in 2022, with a focus on tier 2 and 3 cities across India.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    of 2

    Introduction to organization : Tanishq

    Tanishq is an Indian jewellery brand and a division of 


    Titan Company. Founded in 1994, Tanishq is headquartered in 
    Bangalore,

    Brief history of the organization and present position :


    By the end of the 1980s, the Titan company launched Tanishq. In the early 1990s, India's exchange
    issue was fixed, and the Titan Company chose to focus the brand on the Indian market. The first production
    plant launched in August 1992, and Tanishq's first store opened in 1996. Tanishq was the first jewellery
    retail brand in India . Tanishq made the beauty pageant crowns for the Femina Miss India 2007. By 2008,
    Tanishq had 105 stores in 71 cities in India

    Organization structure :
    Tanishq is a brand of jewellery retail stores in India. The brand is the property of Titan Company,
    which is back by Tata Group and TIDCO Tata group is looking over all the funds and marketing of tanishq
    jewelers. tanishq is a tata steel product . Which is renowned and grunted gold , silver and diamond provider
    with various shops and stored all over India .

    Departments / Sections in Organization :


     There are two major segments; Gold and Diamonds. The current market size of the Indian
    Gems & Jewellery Industry is US$ 25 Billion. A marketing project report on tanishq isTanishq today is
    India's most aspiration fine jewellery brand with an exquisite range of gold jewellery studded ...

    Product / Services offered :


     Tanishq Diamond Bangles.
     Tanishq Diamond Necklaces.
     Tanishq Diamond Earrings.
     Tanishq Diamond Bracelets.
     Diamond Rings.
     Diamond Nose Pin
     Earring. Pendant. Party. Finger Ring. Engagement Rings. ...
     Diamond Earring. Pendant. Party. ...
     Engagement Rings. Gold. Band. Diamond. ...
     All Jewellery All Jewellery. Category. All Jewellery. Earrings. Pendants. ...
    Milestone achieved by company :
      Tanishq was among the top 5 retailers in India, and made up 40% of the Titan group's revenue. n
    the early 2000s, Tanishq opened stores internationally, in the Middle East and in the United States Tanishq
    made the beauty pageant crowns for the Femina Miss India 2007. By 2008, Tanishq had 105 stores in 71
    cities in India.

    Human research scenario of organization :


    Tanishq made the beauty pageant crowns for the Femina Miss India 2007. By 2008, Tanishq had
    105 stores in 71 cities in India.  Tanishq announced it ceased its gold deposit schemes to comply with
    the Companies Act 2013, schemes that enabled its clients to save up to buy gold, but launched it back just
    a few months later in a format that complied with the new laws.

    Marketing scenario of organization :


    Tanishq make their marketing through television advertisements and newspaper add or also by
    big picture advertisement on boards at public place . they also make marketing through model marketing
    and sponsoring advertisements etc .

    Important statistical information :


    Tanishq has near abouve 20,000 crores yearly turnover .Tanishq is expecting 20 percent growth
    and eyeing about Rs 20,000 crore turnover in the current fiscal up from Rs 16,500 crore in the last financial
    year,”

    Future plans of organization :


    Tata Group jewellery brand Tanishq plans to open 30 to 35 new stores across India in the 2022
    financial year and has seen recovery led by Tier 2 and 3 cities. Tanishq has opened 40 stores per year on
    average and is focusing on expanding into the middle of India.

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