Figure 2: Business Model
Figure 2: Business Model
Figure 2: Business Model
SERVICES ASSISTANCE
Tours assistance.
Tour Guide
This business model explains how the company will perform, as well as the products
and services that will be offered to the target market. This will guide in highlighting the
Table #. 1
Name Expertise/Credentials Years of Role Ownership
Experience
Kim Charmaine Sarmiento ●Bachelor of Science 5 years President/Manager Owner
in Tourism
Management
graduate.
●Amadeus Certificate
●Travel Agent
5
Michael Saballo ●Bachelor of Science 3 years Administration/ Employee
in Tourism Corporate Travel
Management Consultant
graduate.
●Amadeus Certificate
●Tour operator
●Knowledge in
growing tourism
industry.
●Amadeus Certificate
●Tour operator
●Amadeus Certificate
●Tour operator
●Flight Service
Scheduler.
6
I. BUSINESS ENVIRONMENT
Trends in the Market and Economy
Table # 2
Major trends and Issues Implication and Risk Factor Planned Response
7
Market Segmentation
Table # 3
In PAX In PESOS
8
II. SALES AND MARKETING PLAN
Business Competitors
Table # 4
Market Environment Travelcations Travel & Scorpio Travel & Tours Rakso Air Travel &
Tours Inc. is a travel Inc. is a travel agency Tours, Inc. is a
agency based in Pasig based in Pasig City, Premium Travel
City, Philippines. It Philippines. It was Service Provider
was founded in 2021 established in July 1997. established in 1999. A
and is still increasing In 1999, Scorpio Travel & pioneer in promoting
its organization and Tours became one of the the Philippines to the
services, one of which founding elite Korea market,
is by continuing to members/incorporators of Rakso Travel has since
provide inexpensive Quezon City Travel become a full-pledged
pricing that will ensure Agencies Association. travel agency
their customers' Soon, the company specializing in the
satisfaction and began having a name for development of both
fulfilment of their itself. It is currently a inbound and outbound
needs and wants. The member of the Philippine tour products for
airline is always Travel Agencies corporate incentives
improving its pricing Association and and leisure tours.
tactics in order to be accredited by the
able to provide lower Department of Tourism.
tickets on all of its Scorpio Travel & Tours,
flights. Inc. caters to both group
and individual clients.
They offer complete local
and international ground
arrangements at very
competitive prices. Known
for its efficient and
professional service,
Scorpio Travel has
become a dynamic
member of the Philippine
travel industry.
Operations Travelcations Travel & Scorpio Travel & Tours is Rakso Travel
Tours offers a variety a full service travel developed major PH
of corporate trip agency serving clients destinations for the
services around the since 1997. inbound Korea market.
Philippines, including Services include: As an IATA Agent,
itinerary planning, - Visa Consultation (USA, Rakso Travel has
9
computerized Canada, New Zealand, evolved into highly-
reservations, Australia, Europe, United disciplined and highly
automated ticketing, Kingdom, Japan, and systematic ticket agent
travel documentation, other parts of the world) for more than 30 major
and hotel and service - International & Domestic international airlines.
accommodations. Tours
- International & Domestic
Ticketing
- Cruises
- Travel Insurance
- Pilgrimage Tours.
Planned The advantage of Scorpio Travel and Tours Rakso Travel has the
Differentiation/Competi Travelcations Travel & offers the advantage of benefit of being a
tive Position/Ability to Tours over other travel being affiliated with a pioneer in advertising
sustain agencies is its variety of innovative travel the Philippines to
Competitiveness excitement and agencies. Korea's premium
competence in market, given that
providing the best Filipinos are strongly
services at a supportive of and fans
reasonable cost. of Korea, and many
want to travel there.
Core Strengths Efficient and practical Fully licensed agency with RAKSO Travel is
tour and travel Department of Tourism equipped with
10
solutions at the most (DOT) Accreditation. An advanced technology in
competitive prices. active member of the both hardware and
Allows you to travel Philippine Travel software applications to
without overspending Agencies Association guarantee efficiency of
and make the most of (PTAA), Quezon City operations. Inbound
your vacation. Travel Agencies Korea market. In 2001
An active member of Association (QCTAA), it became an accredited
Greenpeace Tourism Promotions member of the
Philippines a Board (TPB), and International Air
organization aiming to Tourism Congress of the Transport Association
protect landscapes, Philippines (TCP). (IATA).
species, and more
from environmental
threats such as
perilous waste
imports, coal projects,
and illegal logging.
11
Travelcations Travel and Tours office is open from 10 a.m. to 8 a.m. on Mondays
through Fridays. The weekend hours are 8 a.m. to 5 p.m. Interactive engagements, on
the other hand, are available at any time through our Facebook and official pages.
Organizational Chart
12
This portrays the relationships between the employees. It is also used to depict the
Table # 5
●Direct mail,
catalogues and
leaflets
●Magazine
Travel and tours Loyal customer Price, Quality and 20 ●Social Media
and Former Service. Advisement
customer.
●Outdoor and
transit
●Direct mail,
catalogues and
leaflets
●Magazine
●Direct mail,
catalogues and
leaflets
13
Former customer. Service.
●Outdoor and
transit
●Direct mail,
catalogues and
leaflets
●Magazine
●Television
●Direct mail,
catalogues and
leaflets
●Magazine
●Television
●Direct mail,
catalogues and
leaflets
●Television
●Magazine
●Television
14
Customer Group Advertising Promotional Objective Budget
Strategy Strategy
Student ●Direct mail, Causes and To increase ₱ 5,000.00
catalogues and Charity earnings by
leaflets attracting and
Price discount / gaining more
●Social Media Raffle customers.
Advisement
Social Media
●Direct mail, Promotion
catalogues and
leaflets Price discount /
Raffle
Projected Sales
Table # 7
Products and 2022 (Projected) 2023 (Projected) 2024 (Projected)
Services
15
Package Tours 350 ₱875,000.00 370 ₱925,000.00 390 ₱975,000.00
16
III. PRODUCTION AND SERVICE PLAN
Products and Services
Table # 8
Travel and tours Arranged tours and vacations based on interests, whether
local or international. Providing famous destinations with the
most up-to-date go-to sites at this time of year.
Package tours Package trips provide to those who prefer to travel in a group.
There are options for travelling with friends and family, as well
as team-building destinations.
Hotel Accommodations Providing a place where people can pay to stay for a brief
period of time. Serving meals and other amenities for an
overnight or vacation stay.
Passport processing and visa Assisting with the processing and granting of passport and
assistance. visa applications for travel into or out of the nation. Having the
resources, experience, and global network to significantly
shorten the time it takes to secure travel papers and
legalizations.
17
Floor Plan of the Travel Agency
18
19
Service Process
20
Office chair 4 ₱ 3,000 ₱ 3,000
#1
21
Light #1 1 ₱ 1,000 ₱ 1,000
22
Toilet 1 ₱ 4,000 ₱ 4,000
TOTAL: 129,100
23
IV. OPERATING PLAN
Location and Facilities
Table # 10
Business Address
Travelcations Travel and Tours is located at #7 Dimanlig St. San Nicolas Pasig City.
Description of Location
San Nicolas in Pasig (National Capital Region) is a town in Philippines a little south-east of
Manila, the country’s capital city.
It is close to the Immaculate Conception Cathedral Pasig (Pasig Simbahan), the most well-
known landmark in Pasig City. It is also near to Pasig City, which is convenient when a
document needs to be run.
Partnership and Affiliations Name and Address Nature of Services Importance and
and Support Impact of Support
Air Transport Operator
Airlines
Cathy Pacific 1600 Ortigas Ave, Transportation ●Brand Alignment
Ortigas Center, Pasig, services.
Metro Manila. ●Bridging the gap in
expertise and
knowledge.
●Increases customer
24
base.
●Increases customer
base.
●Increases customer
base.
25
Tour Operators
Cheap Travel n Tours San Miguel Ave, San Transportation ●Brand Alignment
Antonio, Pasig, services.
Metro Manila. ●Bridging the gap in
expertise and
knowledge.
●Increases
customer base.
●Increases
customer base.
Rajah Tours Philippines, 8th Floor, Suite 801, Transportation ●Brand Alignment
Incorporated Ma. Natividad services.
Building 470 155, ●Bridging the gap in
Ermita, Manila, 1000 expertise and
Metro Manila. knowledge.
●Increases
customer base.
Car Rentals
Van Rentals and Private cars
Van For Rent Manila / Rent a 6-9 Rosal, Transportation ●Increases
Van Manila (Echo Yankee Van Novaliches, services. customer base.
Rentals) PHILIPPINES Caloocan, Metro
Manila. ●Bridging the gap in
expertise and
knowledge.
26
●Bridging the gap in
expertise and
knowledge.
Souvenir Shop
Kultura Filipino Upper Ground Flr. Merchandise ●Increases
Bldg A, SM customer base.
Megamall, Ortigas
Center,
Mandaluyong, 1555
Metro Manila.
Triple J's Souvenir Shop Stall 1-A Plaza San Merchandise ●Increases
Luis Complex customer base.
General Luna St,
Bgy 658, Zone 070
Intramuros, Manila.
Accommodation Sector
Hotel
Privato Hotel Ortigas 706 Shaw Blvd, Accommodation ●Brand Alignment
Pasig, 1603 Metro services.
Manila. ●Strategic
advantage.
Ace Hotel & Suites Brixton Street, near Accommodation ●Brand Alignment
Pioneer, United St, services.
Pasig, 160-8001 ●Strategic
Metro Manila. advantage.
27
●Bridging the gap in
expertise and
knowledge.
Apartment/Hotel
Corbell Flats 1 Sta.Rosa de Lima, Accommodation ●Brand Alignment
Pasig Blvd Ext, services.
Pasig, 1604 Metro ●Strategic
Manila. advantage.
Transient
AAM TRANSIENT and 1300 Andrews Ave, Accommodation ●Brand Alignment
GUESTHOUSE Pasay, Metro Manila. services.
●Strategic
advantage.
28
●Strategic
advantage.
Resort
Tyvo Resort Blk 16 Lt 9 Mt. Accommodation ●Brand Alignment
Banahaw St, Grand services.
Heights Road, ●Strategic
Antipolo, 1870 Rizal. advantage.
Boutique Hotel
The Bayleaf Intramuros Muralla St, Accommodation ●Brand Alignment
Intramuros, Manila, services.
1002 Metro Manila. ●Strategic
advantage.
29
The Alpha Suites 7232 Ayala Ave, Accommodation ●Brand Alignment
Extension, Makati, services.
1209 Metro Manila. ●Strategic
advantage.
Travel Documents
KAYAK Stamford, Flights and ●Brand Alignment
Connecticut, United Accommodation
States. services. ●Strategic
advantage.
30
V. HUMAN RESOURCES PLAN
Manpower Planning
This chart illustrates the process of identifying future personnel requirements and
31
Employee Salary and Benefits
Table # 12
Job Title Key Responsibilities Skills Requirements Compensation
Monthly Annual
Deliver and
exceed branch
performance
and
productivity.
Take part in
familiarisation
visits to new
destinations,
to gather
information on
issues and
amenities of
interest to
consumers.
32
Corporate Help clients Excellent knowledge of ₱ 23,765 ₱ 285,180
Travel identify their travelling software
Consultant ideal travel (computer reservations
package systems, GDS systems
based on their and e-travel).
suggests and
requirements. Proficiency in English;
knowledge of
Study and additional languages is
assimilate all an advantage.
information
regarding Exemplary sales skills
travel and customer oriented
destinations approach.
such as
prices, Well versed in various
weather, areas of travel
language, (domestic/international,
currency, business/holidays,
customs, etc. group/individual etc).
Provide all
relevant and
essential
information to
the tourists
regarding their
travel like
guides,
itinerary,
brochures,
and maps.
Sell the
appropriate
tour package
33
to the right
customer.
Negotiate any
customizations
or
modifications
requested and
accommodate
to the best
level possible.
Interact with
travel
arranger,
traveller and
travel
manager.
Provides best
level of
assistance for
client service
as well as
technical
issues.
Utilize
company
preferred
suppliers to
maximize
profit and
ensures
adherence
with clients’
34
travel policy.
Head
responsibility
for timely and
proper
company
servicing for
Travel
arrangements
for all
corporate
clients.
Present
products to
prospective
clients.
Provide
professional
after-sales
support to
enhance the
customers’
dedication.
Remain in
frequent
contact with
the clients in
35
your
responsibility
to understand
their needs.
Rewards
Bonuses and raises
Referral programs
Monitoring
Developing
Rating
Rewarding
Legal and family Anxiety, depression, and anger management are common mental health
advice. issues among employees. Some employees aren't personally afflicted by
mental health issues, but have a loved one who is. An EAP can help that
employee find the services he or she needs.
36
Encourage a positive An EAP can assist a troubled employee by offering support as well as a
work environment. place to talk about their problems. As a result, the employee's stress levels
are reduced, which has a favourable impact on co-workers.
Health and care giving. Employees can receive assistance in locating healthcare or day care
facilities, nursing homes, or even locating an in-plan physician for a child
attending school out-of-state.
Family services. In some manner, all families can benefit from assistance. Marriage
therapy, family planning, child safety, physical or emotional abuse, and
mediation are all offered through the EAP.
37
VI. FINANCIAL ASPECT
Pre-Operational Expense
Table # 14
Pre-Operational Materials Cost
Types of License
BIR Certificate of Registration ₱500.00
Community Tax Certificate ₱5.00
Barangay Clearance ₱2,000.00
Mayor’s Permit / Business Permit ₱1,500.00
DTI Business name (BN) Registration ₱500.00
Certificate
DOT Accreditation ₱1,000.00
Equipping the office ₱129,100.00
Miscellaneous (Signage, business cards etc.) ₱5,000.00
Operational Expense
Table # 15
Operational Materials Cost
Electricity bill ₱500.00
Water bill ₱3,000.00
Internet and cable ₱1,500.00
Telecommunication (Local telephones) ₱1,000.00
Employees salary ₱92,708.00
Marketing/ Promotion ₱10,000.00
Projected Income
Table # 16 Project Income per Month
Expenses per Month Profit from Products and Income per Month
Services per Month
January ₱108,708.00 ₱280,000.00 ₱171,292.00
February ₱108,708.00 ₱280,000.00 ₱171,292.00
March ₱108,708.00 ₱280,000.00 ₱171,292.00
April ₱108,708.00 ₱280,000.00 ₱171,292.00
May ₱108,708.00 ₱280,000.00 ₱171,292.00
June ₱108,708.00 ₱280,000.00 ₱171,292.00
July ₱108,708.00 ₱280,000.00 ₱171,292.00
August ₱108,708.00 ₱280,000.00 ₱171,292.00
38
September ₱108,708.00 ₱280,000.00 ₱171,292.00
October ₱108,708.00 ₱280,000.00 ₱171,292.00
November ₱108,708.00 ₱280,000.00 ₱171,292.00
December ₱108,708.00 ₱280,000.00 ₱171,292.00
39
AUTHORS PROFILE
Kim Charmaine Sarmiento is a BS Tourism Management student in her fourth year. Sustainable
tourism, dark tourism, tourism development and promotion, and accommodation are some of
her passions. She has been a scholar since her freshman year of college. She is also passionate
about women's empowerment and enjoys arts and crafts as well as being creative in any
medium. She wants to be a successful flight attendant and open her own coffee shop in the
future.
40
APPENDICES (Sample Only)
41
Mayor’s permit
42
Sanitary Permit
43
DOT Accreditation
44
REFERENCES:
Lawton L. & Weaver D. (2009). Travel Agency Threats and Opportunities: The
Perspective of Successful Owners. Retrieved from:
https://www.tandfonline.com/doi/pdf/10.1080/15256480802557283?needAccess=true&
45
Kaushik, K. (2021, June 25). The Most Effective Learning and Development
Plan: A Guide for Managers Retrieved from: https://www.apty.io/blog/learning-and-
development-plan
Top 10 Skills and Qualities Required for Travel Consultant. (2021). Retrieved
from: https://travindinstitute.com/blog/travel-consultant-qualifications
47