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    Netflix Business Model

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    SARTHAK SARASWAT
    Netflix generates revenue through monthly subscription fees for its basic, standard, and premium plans. It offers a free 1-month trial to attract new customers. Netflix targets a wide range of customers by offering a diverse catalog of movies, TV shows, documentaries, and other content across all genres. Its value proposition includes an extensive on-demand library without ads, personalized recommendations, high-quality original content, and multiple user profiles per account.

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    Netflix Business Model

    Uploaded by

    SARTHAK SARASWAT
    102 views2 pages
    Netflix generates revenue through monthly subscription fees for its basic, standard, and premium plans. It offers a free 1-month trial to attract new customers. Netflix targets a wide range of customers by offering a diverse catalog of movies, TV shows, documentaries, and other content across all genres. Its value proposition includes an extensive on-demand library without ads, personalized recommendations, high-quality original content, and multiple user profiles per account.

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    Netflix generates revenue through monthly subscription fees for its basic, standard, and premium plans. It offers a free 1-month trial to attract new customers. Netflix targets a wide range of customers by offering a diverse catalog of movies, TV shows, documentaries, and other content across all genres. Its value proposition includes an extensive on-demand library without ads, personalized recommendations, high-quality original content, and multiple user profiles per account.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    102 views2 pages

    Netflix Business Model

    Uploaded by

    SARTHAK SARASWAT
    Netflix generates revenue through monthly subscription fees for its basic, standard, and premium plans. It offers a free 1-month trial to attract new customers. Netflix targets a wide range of customers by offering a diverse catalog of movies, TV shows, documentaries, and other content across all genres. Its value proposition includes an extensive on-demand library without ads, personalized recommendations, high-quality original content, and multiple user profiles per account.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 2

    What Is Netflix Business Model?

    Netflix makes money with three plans, in fixed fees, which vary by country: basic,
    standard and premium. Its initial hook is a free month offer, for a trial period.

    Customer Segments of Netflix


    Netflix platform is designed to please a wide range of subscribers. For this reason,
    its catalogue covers the most varied titles, able to entertain fans of films, series,
    documentaries and shows of all genres, for all ages and preferences. For this
    reason, customer segmentation is both usage and geographical

    Value Proposition of Netflix

     Access to a huge catalogue of products, with content for all tastes.


     On-demand streaming, with 24/7 access – without ads!
     Offering personalized lists and recommendations, based on the content
    watched.
     Original and high-definition content. User accounts, which allow each
    person in the family to have a personalized profile.
    Key Partners of Netflix
    wide range of key partners like media producers and TV networks stand out, Wii, X-
    Box, PlayStation, which bundle Netflix with their systems; and Amazon AWS,.
    Besides those, there are investors and regulators.

    Key Activities of Netflix


    Netflix’s key activities are all about offering the best streaming content experience to
    its users. That is, besides maintaining and expanding its platform on the website and
    apps, Netflix needs to produce, select, license and acquire relevant content; build
    partnerships and negotiate with studios, content producers and movie production
    houses;

    Key Resources of Netflix


    In addition to its own platform, website and app, Netflix’s key resources are mainly
    human and digital resources. Among them, there are: software developers, the
    content library, the recommendation algorithm, filmmakers and producers, the brand,
    and the studios that Netflix is developing to support its own creations.

    Customer Relationships of Netflix


    Netflix’s customer relationship is built primarily on the platform itself. First, it is user-
    friendly and therefore allows the user to configure it in the way that best suits them.
    Second, because it uses an algorithm that suggests content based on what users
    usually consume. Netflix user support is through their website, email, chat and
    telephone and social media.
    Channels of Netflix
    The main channels of Netflix are, no doubt, its own website and app. But they also
    invest on online and offline advertising, take advantage of social media and benefit a
    lot from word of mouth among its users.

    Cost Structure of Netflix


    This huge cost structure involves:

     Producing and purchasing new content and rights.


     Providing recommendations through artificial intelligence, Platform
    maintenance
     Data centers for streaming content,
     Research, patents and software development, Marketing, human
    resources and infrastructure
     Amazon AWS and technology,
    Revenue Streams of Netflix
    Since Netflix’s business model is grounded on subscriptions, it is simple to say that
    its revenue streams are based on the monthly fees paid by its millions of
    subscribers.

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