Teleshopping in The Cloud: Case Study: QVC

Case Study: QVC
Teleshopping in the cloud

More Performance Amazon Cloud More Traffic
The Open Source solution Magento Hosted in the Amazon Cloud, the Increased conversion rate thanks to the
Enterprise Edition helps improve shop delivers high performance and search- and recommendation engine
performance. scalability. Searchperience.
As one of the world leaders in teleshopping, US broadcaster QVC has also been With AOE, we discovered
present in Italy since 2010, both as a TV channel and a virtual store at qvc.it. 95% the benefits of working in an agile
of revenue is achieved by selling to satisfied customers, who repeatedly purchase development cycle. AOE set up a
products at QVC. Further proof of the quality of services and products offered. deployment pipeline for us, which
has enabled us to go live with new
The Challenge developments in short release
cycles. Automated builds, testing and
The teleshopping business is increasingly expanding online. For QVC, this means
deployments made sure our still-
that their shop must scale flexibly and be able to handle both high traffic spikes
new online shop was always open for
and continuous growth, along with a constantly expanding product range. QVC’s
business, even while we were deploying
most important requirements for their web shop upgrade were a major increase in
changes.”
shop capabilities, new intelligent search, and integration with QVC’s ERP backend
systems. To accomplish this, the company commissioned Open Source specialist Claudio Rivabene
AOE, a Magento Gold Partner with extensive experience in E-Commerce and E-Commerce Development
performance optimization. Manager & Solutions Architect
QVC Italia
The Solution
The solution developed by AOE relies on the Amazon Cloud for hosting and
Searchperience for search and recommendation management. With the Amazon
Cloud the web shop never runs out of capacity, even under extreme traffic peaks.
For example, if a sales presentation on TV generates a traffic spike, more server
capacity is deployed to the site in minutes so that it can continue to process orders.
About QVC
QVC Italy is a company of the QVC Group.
Founded in 1986 by Joseph Segel, QVC
is the largest home shopping network in
the world. Segel recognized the potential
of a successful retail multimedia channel
and the innovative sale of products based
on three principles: quality, value and
comfort, all of which focus on the customer.
With some 11.5 million customers in
2012 and more than 17,000 employees
worldwide, QVC achieved global revenue of
approximately $8.5 billion.
Link
www.qvc.it
Deployed Technologies
AOE also improved the shop’s front end so that pages render considerably
faster. AOE enabled an additional significant boost in performance by optimizing
Magento caching, especially by utilizing Varnish. Since Varnish caches most of the
pages, they can be displayed directly from the server’s main memory, resulting
in extremely fast response times. For a quick and clean implementation of the
QVC project, AOE set up a continuous deployment pipeline. By continuously
developing, testing and deploying many small changes instead of a few large
ones, problems can be detected and dealt with sooner. The QVC.it web shop
remained online at all times during development and did not need to be taken
offline for new releases.
Result
In order to continue the success of the TV channel online, AOE used the Magento
and Searchperience solutions to create a highly scalable, high-performance
webs hop for QVC that offers customers the right products at the right time. The
advantages are obvious – customers can examine products online at their leisure
independent of TV scheduling, and place orders conveniently without being kept
on-hold on the phone.
About AOE
AOE is a leading provider for Open Source-based portal development, Web content management and
E-Commerce. A global company with its headquarters in San Francisco, California and Frankfurt, Germany
as well as six additional offices worldwide, AOE has handled hundreds of implementations for major
brands, such as T-Mobile, Cisco Systems, Sony, Hewlett Packard, QVC and Panasonic.
Find our global office locations on our website:

http://www.aoe.com
Reach us via email:

sales@aoe.com

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Case Study: QVC

Teleshopping in the cloud

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