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    2 The Evolution of Traditional To New Media

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    Kurt Balani
    The document discusses the evolution of media from traditional to new forms. It covers key topics like traditional vs new media, technological determinism vs cultural determinism, and normative theories of the press. Learning competencies include identifying different media types, theories of media influence, and evaluating Philippine media using press theories. The topic outline presents these concepts through presentations, activities, and assessments to help learners understand changes in media over time.

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    2 The Evolution of Traditional To New Media

    Uploaded by

    Kurt Balani
    24 views19 pages
    The document discusses the evolution of media from traditional to new forms. It covers key topics like traditional vs new media, technological determinism vs cultural determinism, and normative theories of the press. Learning competencies include identifying different media types, theories of media influence, and evaluating Philippine media using press theories. The topic outline presents these concepts through presentations, activities, and assessments to help learners understand changes in media over time.

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    This is the Media and Information Literacy

    Original Title

    2 The Evolution of Traditional to New Media

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    The document discusses the evolution of media from traditional to new forms. It covers key topics like traditional vs new media, technological determinism vs cultural determinism, and normative theories of the press. Learning competencies include identifying different media types, theories of media influence, and evaluating Philippine media using press theories. The topic outline presents these concepts through presentations, activities, and assessments to help learners understand changes in media over time.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    24 views19 pages

    2 The Evolution of Traditional To New Media

    Uploaded by

    Kurt Balani
    The document discusses the evolution of media from traditional to new forms. It covers key topics like traditional vs new media, technological determinism vs cultural determinism, and normative theories of the press. Learning competencies include identifying different media types, theories of media influence, and evaluating Philippine media using press theories. The topic outline presents these concepts through presentations, activities, and assessments to help learners understand changes in media over time.

    Copyright:

    © All Rights Reserved
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    Download as pdf or txt
    of 19

    MEDIA AND INFORMATION LITERACY

    THE EVOLUTION OF TRADITIONAL


    edia
    .
    M
    New minism TO NEW MEDIA
    s
    io n al v Deter sm
    adit ic al m ini
    T r
    n o lo g
    D eter
    o f the
    h
    Tec ultural eories
    C Th
    vs. iv e
    o rmat
    N
    ss
    Pre
    LEARNING COMPETENCIES
    Learners will be able to…
    ü identify traditional media and new media and their
    relationships;
    ü discuss the characteristics of traditional media and
    new media;
    ü define technological determinism and cultural
    determinism;
    ü compare technological determinism with cultural
    determinism;
    LEARNING COMPETENCIES
    Learners will be able to…
    ü search latest theory on information and media;
    ü discuss the Normative Theories of the Press; and
    ü evaluate the type of media in the Philippines using
    the Normative Theories of the Press.
    TOPIC OUTLINE
    I.  The Evolution from Traditional to New
    Media
    A.  Traditional Media vs. New Media
    B.  Technological Determinism vs. Cultural
    Determinism
    C.  Normative Theories of the Press
    G.  Class Activity
    1. Class Debate
    VIDEO PRESENTATION

    History of Communication
    by Volke.com
    https://www.youtube.com/watch?
    v=rDkxsNmKDGk

    CARTOON ANALYSIS

    Source: https://amt.caltech.edu/resources/cartoons
    FORMATIVE ASSESSMENT
    Traditional or New Media?
    1. Magazine 6. Tabloid
    2. Broadsheet 7. Paperback Novel
    3. Radio 8. Television
    4. Online Video Games 9. Web Video Portals
    5. Online Telephony and
    Messaging Capability

    P. 19, Media and Information Literacy by Boots Liquigan, Diwa Learning Systems Incorporated
    VIDEO PRESENTATION

    History of Social Media


    by ShoutOut Digital (YouTube)
    https://www.youtube.com/watch?
    v=Ha3dHchSZDQ
    VIDEO PRESENTATION
    How Has Technology Changed Us?
    The Medium is the Message
    by BBC Radio 4 (YouTube)

    https://www.youtube.com/watch?
    v=Ko6J9v1C9zE

    MEDIA AND GOVERNMENT
    Normative Theories of the Press
    Authoritarian
    Soviet Media
    Libertarian
    Social Responsibility
    CLASS ACTIVITY:
    COOPERATIVE LEARNING
    Normative Media Functions of
    Theories of the Control Media
    Press
    Authoritarian

    Soviet Media

    Libertarian

    Social
    Responsibility
    FORMATIVE ASSESSMENT: RECITATION

    How will you


    describe media in
    the Philippines
    using the normative
    theories of the
    press?

    Source: https://www.johntaylorgatto.com/2015/09/
    VIDEO PRESENTATION
    World Press Freedom Day 2017: UNESCO calls
    for better protection of press
    By Al Jazeera
    YouTube Channel: Al Jazeera English
    Date Uploaded: May 4, 2017
    https://www.youtube.com/watch?
    v=AZfHwMmjI_8

    FORMATIVE ASSESSMENT: RECITATION

    •  What is the news all


    about?
    •  What issues facing
    journalist are
    mentioned in the
    news?

    Source: https://www.johntaylorgatto.com/2015/09/
    FORMATIVE ASSESSMENT: CARTOON ANALYSIS

    Source: http://wecommunication.blogspot.com/2012/01/theories-of-mass-communication.html
    FORMATIVE ASSESSMENT: CLASS DEBATE

    Is censorship in
    the media
    necessary?

    Source: http://targetgdpi.com/2014/03/media-censorship-good-or-bad.html
    REFERENCES
    •  Media and Information Literacy Curriculum Guide by DepEd
    •  Media and Information Literacy by Boots C. Liquigan, Diwa
    Learning Systems Inc.
    •  http://communicationtheory.org/normative-theory-four-
    theories-of-the-press/
    •  https://www.youtube.com/watch?v=rDkxsNmKDGk
    •  https://www.youtube.com/watch?v=VE8GHioR1YU
    •  https://www.youtube.com/watch?v=Ko6J9v1C9zE
    •  https://www.youtube.com/watch?v=rDkxsNmKDGk
    •  http://www.philshttps://www.youtube.com/watch?
    v=EAxKactVrpQ

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