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    A B C D Answer Marks 1 Unit 5

    Uploaded by

    Shraddha More
    The document contains 19 multiple choice questions about marketing plans and the marketing planning process. Key points covered in the questions include that a marketing plan is futuristic, marketing control involves looking back, and the first stage of the marketing planning process is determining where the company would like to be. The control stage allows a company to monitor and evaluate the marketing plan. Analysis of internal strengths and weaknesses should be carried out first in the planning process.

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    A B C D Answer Marks 1 Unit 5

    Uploaded by

    Shraddha More
    53 views7 pages
    The document contains 19 multiple choice questions about marketing plans and the marketing planning process. Key points covered in the questions include that a marketing plan is futuristic, marketing control involves looking back, and the first stage of the marketing planning process is determining where the company would like to be. The control stage allows a company to monitor and evaluate the marketing plan. Analysis of internal strengths and weaknesses should be carried out first in the planning process.

    Original Description:

    Marketing control mcq

    Original Title

    Marketing control

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    The document contains 19 multiple choice questions about marketing plans and the marketing planning process. Key points covered in the questions include that a marketing plan is futuristic, marketing control involves looking back, and the first stage of the marketing planning process is determining where the company would like to be. The control stage allows a company to monitor and evaluate the marketing plan. Analysis of internal strengths and weaknesses should be carried out first in the planning process.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    53 views7 pages

    A B C D Answer Marks 1 Unit 5

    Uploaded by

    Shraddha More
    The document contains 19 multiple choice questions about marketing plans and the marketing planning process. Key points covered in the questions include that a marketing plan is futuristic, marketing control involves looking back, and the first stage of the marketing planning process is determining where the company would like to be. The control stage allows a company to monitor and evaluate the marketing plan. Analysis of internal strengths and weaknesses should be carried out first in the planning process.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 7

    Id 1

    Question By nature marketing plan is ______


    A inbuilt
    B basic
    C futuristic
    D scholastic
    Answer C
    Marks 1
    Unit 5

    Id 2
    Question In the marketing plan ,the current Marketing situation does note
    comprises of details about_____
    A Profit situation
    B Action Plans
    C Macro Environmental Situation
    D Human Resources
    Answer D
    Marks 1
    Unit 5

    Id 3
    Question Most business operate at _________
    A One level
    B Two level
    C Three Level
    D Four level
    Answer D
    Marks 1
    Unit 5
    Id 4
    Question The Marketing Plan operates at Two levels. They are ___
    A Big level and small level
    B Macro and micro level
    C Strategic and analytical level
    D Strategic and tactical level
    Answer D
    Marks 1
    Unit 5

    Id 5
    Question Contents of Marketing Plan include _____.
    A Corporate decisions
    B Action Programmes
    C Decisions regarding profitability
    D Analytical process
    Answer B
    Marks 1
    Unit 5

    Id 6
    Question Marketing control includes______
    A Looking forward
    B Looking front
    C Looking right
    D Looking back
    Answer D
    Marks 1
    Unit 5

    Id 7
    Question Philip Kotler distinguishes the following four types of
    marketing control, each involving different approaches,
    purposes and allocation of responsibilities:

    A production control, planning control, human resources control


    and long-term control
    B pricing control, efficiency control, communication plan control
    and product quality control
    C strategic control, systematic control, human resources control
    and feed forward control
    D strategic control, efficiency control, annual plan control and
    profit control
    Answer D
    Marks 1
    Unit 5

    Id 8
    Question What is the first stage in the marketing planning process?
    A Where are we heading?
    B Where are we now?
    C Where would we like to be?
    D Are we on course?
    Answer C
    Marks 1
    Unit 5

    Id 9
    Question Annual Plan control includes
    A Efficiency Analysis

    B Profitability Analysis
    C Marketing expenses to sales analysis
    D Sales to promotional analysis
    Answer C
    Marks 1
    Unit 5

    Id 10
    Question The marketing audit is:
    A A way of researching how profitable an individual product
    B A method of assessing how well the marketing department is
    performing
    C A method of calculating the value of the business
    D A systematic examination of a business's marketing environment
    Answer C
    Marks 1
    Unit 5

    Id 11
    Question The internal marketing audit focuses on:
    A All those areas under the control of the marketing manager
    B All those areas under the control of other managers
    C Those areas concerned with customer service and complaints
    D All those areas concerned with distribution and stock control
    Answer C
    Marks 1
    Unit 5

    Id 12
    Question Control is the final stage in the marketing planning process flow
    chart. This stage is an important part of the process because:
    A It allows the company to decide whether reorganization should
    take place
    B It allows a company to monitor and evaluate the marketing plan
    C It allows a company to make decisions about controlling the
    marketing mix
    D It enables a company to make judgments on which companies to
    compete with
    Answer B
    Marks 1
    Unit 5

    Id 13
    Question Marketing evaluation ______ and process are necessary to
    understand the efficiency and effectiveness of Marketing
    activities
    A Control
    B Feedback
    C Consumer behavior
    D Measurement
    Answer A
    Marks 1
    Unit 5

    Id 14
    Question Which of the following should logically be carried out first?
    A Analysis of Internal strength and Weakness
    B A Value analysis
    C Analysis of external opportunities and threats
    D Strategy Formulation
    Answer A
    Marks 1
    Unit 5

    Id 15
    Question Market control relies upon _____________
    A market forces to set standards used in the control system
    B government regulators to set standards that guarantee fair
    competition
    C establishing and maintaining dominant market share
    D peer pressure
    Answer A
    Marks 1
    Unit 5

    Id 16
    Question Average number of sales calls per day is a measure of
    ____________
    A Profitability control
    B Safety control
    C Sales force Efficiency control
    D Lost customers
    Answer C
    Marks 1
    Unit 5

    Id 17
    Question An instrument for directing and coordinating whole marketing
    effort :
    A Business plan
    B Marketing Plan
    C Financial Plan
    D Corporate Plan
    Answer B
    Marks 1
    Unit 5
    Id 18
    Question Analysis of Opportunities and Threats includes____
    A Market Environment
    B External Environment
    C Internal Environment
    D Product environment
    Answer B
    Marks 1
    Unit 5

    Id 19
    Question Internal limitations can be classified as organization's own ___
    A Strength
    B Weakness
    C Opportunity
    D Threat
    Answer B
    Marks 1
    Unit 5

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