The Satanic Witch

Introduction
My career as a Satanic Witch began when I was three years old. May 23, 1967 marked the first legal, public Satanic baptism
in history, one year after the founding of the Church of Satan. Since that time I have appeared on numerous talk shows
defending this ritual to people who have been led to believe that Satanists sacrifice babies at the altar, mutilate and murder
animals, turn their daughters into "breeders" and prostitutes, among other preposterous and unfounded accusations. It enrages
me to think that this is all the public is ever exposed to in relation to Satanism.
The time has come for Satanists to define what true Satanism is, uninterrupted by yellow journalists and broken-nosed talk
show hosts. My baptism was indeed the reversal of a Christian baptism. Instead of being dunked into a cold bath by strange,
sexless man to be cleansed of "original sin" we celebrated man and nature as they really are.
As I sat wearing the red robe my mother made that morning, I toyed with the Baphomet amulet dangling around my neck
(this image of the Satanic goat hand-crafted for me by the pioneering survivalist Kurt Saxon, a founding member of the
Church of Satan). Imperiously, I surveyed the sea of black hooded celebrants. It took me a few years to realize that some of
them may have been more fascinated with the naked women sprawled on the altar than with me. The gothic strains of a
Hammond organ echoed against the black and red walls. Calmly chewing on a stick of Trident fruit-flavored gum, I delighted
in being the focal point of all this activity.
My father, the High Priest, raised his ceremonial sword in benediction. I felt a great sense of warmth and respect. How
many people can honestly say they have this feeling at any point in their life? "I have something they don't," I thought
proudly, in keeping with the indulgent philosophy of Satanism. Since that night I understood what it means to be a Satanic
Witch, a woman who makes full use of her feminine wiles. Throughout my life I would reply the words intoned during my
baptism:
The many footed walkers give to you the strength, the power of red fang and claw, all the madly dancing demons fill you
with the lost knowledge of ancient ones. Small sorceress, most natural and true magician, your tiny hands have the power to
pull the living heavens down and from its shards build a monument to your own sweet indulgence ...And with these others in
the devil's fane, you so will cause the heads of men to reel and spin, you will fill them with desire. And so we dedicate your
life to love, to passion, to indulgence, and to Satan and the way of darkness, fane. Hail Zeena! Hail Satan!
In the flurry of publicity that this ritual garnered, I recall one article as being particularly relevant to the underlying
message of The Satanic Witch. In the August 16, 1971 issue of Newsweek a sensationalist essay on Satanism, "Evil
Anyone?" featured a photograph of my baptism with the caption, "Building a Better Race." This caption gave insight to a
previously forbidden theme that can only now be fully explored.
The Satanic Witch, among many other things, is a guide to selective breeding, a manual for eugenics--the lost science of
preserving the able-bodied and able-minded while controlling the surplus population of the weak and incompetent.
Ironically, that same issue of Newsweek featured feminist Gloria Steinem on the cover exemplifying "The New Woman."
It was in this period of gender confusion and bra-burning bravado that The Satanic Witch was first published (under the title
The Compleat Witch). A diabolical textbook reinforcing traditional sex roles and "sexiest" attitudes was viciously attacked in
that shrilly militant, androgynous atmosphere.
As a child I remember feeling that period of time as being completely ass-backwards. Men were becoming emasculated,
women were getting uglier, and adults in general were turning into one indeterminate sex in the name of liberation. Want-to-
be Jimi Hendrixes consorted with would-be Janis Joplins. Unisex and Flower Power blurred the distinction between man and
woman, creating a synthetic composite that represented the worst of both genders. It was probably the worst time and place in
history to be a budding Satanic Witch.
Other, less gutsy witchcraft groups, treading on ground paved by the Church of Satan, came into the limelight and shaped
the public perception on what constituted a witch. Those out for an ersatz, Sunday picnic type of witchcraft flocked to white
witchcraft and Wiccan groups. Church of Satan's witches workshops, on the other hand, encouraged women to exploit their
own most powerful and compelling native resources to achieve their personal goals. With the new pressure to conform to
non-conformity, a Satanic Witch had her work cut out for her. What my father taught at his workshops created true non-
conformists and enchantresses who more resembled Tina Louise and Kim Novak than Margaret Hamilton (who would have
been considered a hot dish in 1969).
The Satanic Witch was designed for women who wanted more control over their lives. A woman could pick up a few
Satanic Witch tips, put them into practice, and have immediate results. The book encouraged women to work with their
femininity rather than against it. But to use all of the soft, womanly qualities one had was to risk being thought of as weak
and a traitor to her gender. To unreservedly manipulate a new breed of cowed, masochistic men was to be considered dirty
and low-down. Yet those who did were the strongest, most determined, interesting women I knew.
I discovered at a very early age that there were facets to human behavior that could not be altered by fads and trends. As a
little witch, I was the only girl in the first grade class who wore a dress. I one of the boys caught a glimpse of my panties, or
lack thereof, as was the accidental case one May Day (the "maypole" fertility celebration of Spring), word spread, and by
recess I had a herd of boys stampeding after me in the schoolyard. Upon returning to class I was greeted with dirty looks
from my female peers who sported the most fashionable pantsuits and boots. I steadily acquired my manipulative skills
through example and osmosis, since the Satanic Witch standards were ever-present in my home.
I was always proud of my mother on my school's open house night. She openly flaunted her witchy attributes and I could
feel the envy of my friends as heads turned when she entered the classroom. If, that year, my teacher was a man, I was treated
with the utmost respect. If my teacher was a woman, however, and her husband happened to be present, I was suddenly
punished for things I didn't do. I began to apprehend the power of sex as a tool.
I was eleven years old when I read The Satanic Witch for the first time. The Salvation Army, Purple Heart, and Goodwill
thrift stores were the only places one could find a nice, tight, figure flattering dress or skirt, so that's where I did my clothes
shopping. I spent endless hours watching old movies or locked in my room buried in magazines from the '30s, '40s and '50s
borrowed from my father. I was anxious to test some of the theories that I now knew more about.
I developed early and was already busty for my age, so it was easy to exercise one of the "secrets of indecent exposure" by
simply overlooking the button that would periodically pop open if my blouse was too tight. My best friend's brother and his
pals were conditioned, like Pavlov's dogs, to have all eyes on my chest whenever I walked in the room. My friend teased me
all the time and I, of course, pleaded innocent.
 I gave more thought to "choosing an image." I was naturally influenced by well-known role models like Mae West,
Marilyn Monroe and Lauren Bacall, but the one whose image I couldn't get out of my head was the '40s queen of kink, Betty
Page. I was four years old when I first saw her in one of my father's men's magazines standing solo in full dominatrix regalia.
She had a cute, impish face that really didn't seem very appropriate to her costume, but as the saying goes, "first impressions
are the lasting ones."
My father taught me how to crack a bullwhip at nine, so by the time I was eleven I was already attracting boys who needed to
be told what to do (a recurring theme throughout my life). Seeming much older than my years and going out with guys who
were older still, it should come as no surprise that I became pregnant at thirteen and delivered my son, Stanton, at fourteen. I
viewed the lifestyle of other teenagers with disenchantment; consequently, with the responsibility of raising my son came a
freedom my peers were not privy to. I was now a woman.
I was warned by distant relatives that if I kept my baby, life would be rough. No one would want to date me for fear of
being coerced into stepfatherhood. But as "the devil's daughter," a teenager with living proof of her carnal knowledge, I put
the formulas from The Satanic Witch to good use. I made myself versatile enough to attract different people for different
purposes. Everything from married lawyers and policemen twenty years my senior to juvenile delinquents and bikers who
volunteered to kill anyone who bothered me.
In the '70s, when in my mid-teens, I fully realized the destructive results of the "women's movement." The ruins manifested
in everything from clothing styles that encouraged asexuality or bisexuality, exemplified by entertainers like David Bowie
and Cher. I would nearly vomit each time I was serenaded with horrible portrayals of modern witchcraft like E.L.O.'s "Evil
Women," Eagles' "Witchy Woman," or Santana's "(Gotta) Black Magic Women." By the time everything deteriorated to the
lowest common denominator, The Satanic Witch was yanked out of the bookstores, never to be reprinted, until now.
As a Satanic consultant, I have had to re-educate many a newcomer to the true meaning of witchcraft, a meaning opposed
to the pervasive Wiccan "good witch" syndrome. I have even grown to dislike the word "witch" after years of having to
tolerate its misuse by so many hypocritical fence-straddlers, stuck between the God-fearing Christian ethos and their
Satanophobia.
Women, as in every critical time in our history, are at the forefront of the culture storm now breaking. The woman who
grasps and fully understands the mastery of the world inherent in this book's Satanic teachings will usher in a true feminism:
the liberation of the demonic in every woman.
Zeena LaVey
Winter Solstice '88

Prologue
After reading a few pages of this book, many will feel it to be a treatise on man-catching. This is understandable enough as
considerable emphasis is placed on the mundane and occult manipulation of men.
But there is a good reason for this. Whether or not a witch needs any man other than the one she has currently chosen is
relatively unimportant. What is important, however, lies in the fact that if a woman wants anything in life, she can obtain it
easier through a man than another woman, despite woman liberationists' bellows to the contrary.
The truly "liberated" female is the compleat witch, who knows both how to use and enjoy men. Any bitter and disgruntled
female can rally against men, burning up her creative and manipulative energy in the process. She will find the energies she
expends in her quixotic cause would be put to more rewarding use, where she to profit by her womanliness by manipulating
the men she holds in contempt, while enjoying the ones she finds stimulating. It's pretty hard to lose, using such tactics.
If she really prides herself on being a woman, she will take full advantage of her station. And the advantages are surely
there, if she is bold enough to employ them!
A worthwhile man can be your greatest ally, and even one that is a pompous ass can sometimes be your most productive
quarry. Even a man who is virtually devoid of any attributes other than his overt lust for yourself.
One of my greatest mentors was the late Sir Basil Zaharoff, Chevalier of the Legion of Honor, Knight of the British
Empire, procurer of beautiful women, arms merchant, Satanist and the original Daddy Warbucks. Perhaps Sir Basil best
understood the formula that I wish to impress upon my witches. Man to man, his advice was brutally simple: "Women are the
best allies. They can make a man do what you yourself alone can never convince him is the best policy." For every man there
lurks an ideal pattern for a woman. Most men do not even know she is there. She must be served, however, and in order to
complete a man's need to fulfill the woman within him, he will see a woman that walks the earth, and not recognizing that
woman to be the counterpart of the one within, will be compelled to her. If you know how to imitate the woman a man carries
within himself, you may have anything you wish that another human can supply.

THE TEST OF THE THIRTEEN FACTORS

Before reading this book, take this test. It will tell you whether you have the ability to practice the art of witchery. Your
present degree of competence towards a career in the practice of the Devil's game can be defined by answering thirteen of the
following questions. Only thirteen out of twenty of these questions have any valid significance. The other seven have no
bearing on your ability. Choose the questions you will answer carefully, as only thirteen count for possible answers. After
you have decided which questions are going to answer, check "yes" or "no" in the square provided. When you have finished
answering the thirteen questions you have chosen, turn to page 266 for the answers, which must be held upside down and
read in a mirror.

1. Have others ever referred to you as a witch? o

2. Do you have an ancestor or relative who was or is a witch? o
3. Are you better off today than you were a year ago? o
4. Do you feel you have supernatural forces working against you? o
5. Is black your favorite color? o
6. Do others seek out your company without your trying? o
7. Do you ever have fits of jealousy? o
8. Have you experienced what you would consider E.S.P.? o
9. Are you strict in you attention to feminine hygiene? o
10. Do you find others going along with what you want of them? o
11. Were you born under any of these signs: Leo, Scorpio, Pisces? o
12. Have you ever been considered "cheap"? o
13. Have you experienced anything of a mystical nature while using drugs? o
14. Do you have an interest in movies and TV shows with an occult theme? o
15. Do you often wear undergarments that are black in color or of a flashy nature? o
16. Are you accomplished in commonplace skills? o
17. Would you consider yourself to be intellectual? o
18. Is there anything you would fear as a consequence of you practice of applied witchery? o
19. Do you find that men often make passes at you? o
20. Do you wear any kind of amulet or charm that has occult significance? o

If you have a score of 7 to 9 correct answers, there is hope for you as a competent witch. If you scored 10 to 12, you are
well on your way to sorcery, and if you got all 13 possible answers correct, you are truly gifted.

I. Are You a Witch?

"Be the first on your block to amaze your friends."
Johnson Smith Company Catalogue, 1929

We are living in the only period in history in which it is considered fashionable to be a witch. Given this complete public
acceptance, an understandable tendency towards fadism develops. The once-stigmatizing label of "witch" has become a title
of positive intrigue and has attained a status never before realized.
But this marks a considerable transition in the image of the witch. The biblical warnings against witches were such that it
meant torture and death for anyone accused of the heresy of witchcraft. The Middle Ages was the worst period in history for
a person to be accused of sorcery. However, the only similarity to today's witch is the glamorous appearance that some of the
condemned women of the witch trials possessed. It is quite obvious from the charges leveled against many innocent girls that
their only crime was in being sexually appealing.
Most of the beauties who suffered at the hands of the inquisitors were tormented because they refused to succumb to the
right people or were too quick to give in to the wrong ones. Many men who lusted after such women because so guilt-ridden
that they would denounce them out of fear that they would fall from grace in the eyes of God. Of course, the most successful
witches were usually sleeping with the inquisitors and were never even considered to be witches. Successful as they might
be, however, they could never openly take pride in their witcheries, for to do so would mean certain death.
Centuries later, the image of the witch was held exclusively by the old crone, who might not have feared arrest of
persecution but certainly wasn't the type to be invited to cocktail parties. Only the ugly, grotesque, solitary and unpleasant
carried the name of "witch." This tradition was so strong that to be referred to as a "witch" was an insult only a few short
years ago. Now, countless women are coyly boasting about being witches. In fact, one of the reasons I decided to write this
book was the prevalence of what sociologist Marcello Truzzi refers to as the "Nouveau Witch."* With so many witches
roaming the earth, how can one tell the real ones from the false? It is as if everyone who ever removed a splinter from their
finger were to go about proclaiming themselves surgeons! Surely there must be a means of defining and maintaining
standards of witchcraft. Granted, there are no universities which are accredited in giving degrees in enchantments. Even if
there were such places of learning, which soon there might be, the same problem of proving one's worth would remain as
with any liberal arts course. The art student who has graduated from college with honors can usually land a good commercial
or teaching position upon leaving school but not necessarily paint any better than an artist who has never come near an art
class but still possesses the highest artistic ability.
In any pursuit which deals with talent as an important factor towards success, academic or official licensing is of secondary
importance. What is of prime importance is the result which is obtained through the use of the medium and how it is received
by those to whom it is directed. Pedigrees are of questionable importance when the dog is sleeping while the burglar makes
off with the silver. Nor do they help your legal defense when the mailman is bitten. Likewise, it is useless to have a
grandmother who read tea leaves and a Scorpio rising in your chart, if you can't land a boyfriend, keep a husband, get a job or
avoid pregnancy.
The most common credential used by modern witches is inherited ability, followed closely by "proper" astrological signs.
Names and birth numbers of a suitable nature are
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* Marcello Truzzi, The Occult Revival as Popular Culture: Some Random Observations on the Old and the Nouveau Witch

often employed as testimony to one's ability as a witch, and an exaggerated assumption of E.S.P. powers sustains many a
would-be witch's delusions of magical prowess. Other claims to fame include unobtrusive birth marks and blemishes that
may be used as evidence of a "witch's mark," unusual conditions at birth, such as the presence of a "veil" and the ever present
revelations of older and wiser (and shrewder!) "gifted" readers, whose extremely profitable stock-in-trade is to tell young
girls of their latent magical powers.
With all these apparently sound reasons proclaiming one's right to witchcraft, small wonder there are so many witches
around nowadays! What, then, is the definitions of a true witch? I don't see any reason to readily discount the movie and TV
image of the witch, because I think whatever popular image is most flattering should be utilized and sustained whenever
possible. People will believe what they want to believe, and the current image of a witch is the most intriguing and glamorous
that has yet t o appear. Just because every girl who calls herself a witch cannot do the things witches are seen to do on
television shows does not mean that she should not take advantage of the public's assumption that she can!
To be sure, there are many who view the witch as a member of an old and pagan religion, more concerned with her beliefs
than with her powers. No matter how many words have been written by the spokesmen of the "white witches," however, it is
apparent that the public likes their witches to be cast in a fairly standardized image, and this is what it is: (1) The witch is a
WOMAN. Men are called warlocks. (2) The witch is usually a wretched looking old crone with warts on her nose or an
extremely sexy girl. (3) The witch has made a pact with the Devil and through rituals dedicated to him gains her power. (4)
She is often blessed with a family heritage of sorcery in one form or another. (5) She has the power to get what she wants. (6)
She has the facility to cloud men's minds and make simpering idiots out of them. (7) She destroys her rivals through the use
of curses, thrown without mercy. (8) She has an intuitive capacity which allows her to size up a given person or situation
before she proceeds further. (9) She has a familiar in the form of a pet. (10) She knows formulas for various concoctions
which she gives to visiting gentlemen. In these qualities will be found a composite picture of the modern witch, whether she
be beautiful or ugly.
Now, let us explore each ingredient and see how really accurate this description can be ... And how you can become a
witch in this image ...
1. The witch is a woman. Well, you are a woman, so there's no problem here!
2. The witch is either a wretched old crone with warts on her nose or an extremely sexy girl. Are you ugly? If so, you
qualify. If you're not ugly enough to make people stare at you, then you are able to be an extremely sexy girl. You'll just have
to sacrifice some deep-rooted notions and violate a few taboos ... which brings us to
3. The witch has made a pact with the Devil and through rituals dedicated to Him gains her power. In order to be a
successful witch, one does have to make a pact with the Devil, at least symbolically. She must recognize her very earthly
heritage and realize she is working on that level at all times. She must worship the Luciferian element of pride within her,
knowing full well that it is her honest ego that impels her to learn the arts of enchantment in the first place. She must also
realize that she has become a witch. A strong and non-hypocritical realization of this factor, occasionally pondered, is a
potent ritual in its own right.
4. She is often blessed with a family heritage of sorcery in one form or another. Everyone inherits something from their
forebearers that can be applied as a successful legacy. If your parents were good-looking, you may have inherited their looks.
If they were ugly, you may have a fearsome appearance (sometimes kindly referred to by friends or relatives as
"distinctive").* Someone along the line may have had a particular talent in music or art which you have received. Even if you
don't know who your parents were, you still will inherit whatever qualities run concurrent to competent sorcery, but not be
bogged down by assuming stereotyped but useless legacies.
5. She has the power to get what she wants. Though the proper balance, the willingness to temporarily adapt to certain
situations (rudely called "prostituting oneself" or "selling out") and a little patience; many are witches without even knowing
it!
 6. She has the facility to cloud men's minds and make simpering idiots out of them. If you have the guts to follow the
advice contained herein, this should be the easiest part.
7. She destroys her rivals through the use of curses, thrown without mercy. The only way a curse can be thrown is without
mercy, and the power of the curse is most effective. If yo9u are without guilt at having feelings of animosity, there is no
reason why you cannot throw a curse and make it work.
8. She has an intuitive capacity which allows her to size up a given person or situation before she proceeds further. Those
who cannot put their finger on the reasons they feel as they do about certain people or situations, but nevertheless are guided
by such feelings, call it "intuition." Alas, in altogether too many cases intuition turns out to be wrong. When we cease
depending on half-baked intuition and combine intuitive thinking with certain conscious formulas for recognition, we can
literally keep "one jump ahead" of what is about to happen.
9. She has a familiar in the form of a pet. An animal, bird, snake, fish or even plant that "tells no tales" is an essential
ingredient towards the smooth-running living conditions of the successful witch.
10. She knows formulas for various concoctions which she gives to visiting gentlemen. Well, if you haven't guessed
already, this means that if you can't cook, you'd better learn (except in the case of the very masculine which who would
specialize in kitchen-oriented males). Commonplace skills are essential

--------
* Dr. Sandor Feldman (see bibliography) relates the following anecdote: While two men were walking along, one of them
called the other's attention to a little boy coming from the opposite direction. The boy had an enormous distorted head. He
was hydrocephalic. The first man said, my son." The first, trying to save the situation, hastily added, "It suits him well."

The Myth of the "White Witch"

Aside from the tricks of the movie or TV witch, usually accomplished with special techniques, there is no reason why any
girl who puts her mind to it and learns the proper methods cannot become a full-fledged witch in accord with the popular
conception. Only those who either do not know the means to success or are too stubborn to use them, once having been told,
will persist in defining themselves as witches by using the sanctimonious definitions of so-called "white witches" working for
"the benefit of mankind." There will always be those who, furtively desiring personal power but unable to do anything about
gaining it, will devise their own definitions of what a witch should be like, seeing to it, of course, that their definition fits
themselves.
The "white witch" is the by-product of an emergence in England of an above-ground witchcraft interest at a time when
witchcraft was still technically illegal. In order to pursue the "craft" without harassment and prosecution, the spokesman for
witchcraft attempted to legitimize and justify what they were doing by proclaiming the existence of "white" witchcraft.*
"White" witchcraft, it was stated, was simply a belief in the religion of the old wise ones, or "wicca." The use of herbs,
charms and healing spells was only employed for beneficial purposes.
It was to be believed that the kind of witches that were dangerous to have around were "black" witches. These were
supposedly evil in their pursuits and worshipped Satan. The fact that the "good" or "white" witches employed a horned god in
their ceremonies was justified because it "doesn't represent the Devil!"
Of course, no one admitted to practicing witchcraft ceremonies of any kind. Anything that was associated with witchcraft
was pursued in the name of "study" or "research." This was the climate in England between 1936 and 1951.
With the repeal of English witchcraft laws in 1951, all of the underground witches started creeping to the surface, and as
their eyes became accustomed to the light of sudden legality, they ventured forth. Unused to such freedom and heavy with the
stigma of illegality, they went about shouting "white witchcraft" even louder than ever, as if expecting at any moment to be
snared by a heretic hook.
About this time, interest in the occult was becoming popular in the U.S., so naturally attention was focused on the British
Isles with its rich heritage in all matters ghostly and fanciful. As might have been expected, newly emerged English witches
saw the U.S. as a fertile stamping ground for safe recognition of their "witchiness." Concurrent with the first post-war
writings out of England came the first diplomats of witchdom, and America was more than curious. Having no other
literature but Margaret Murray, Montague Summers and Dennis Wheatley to read, it was assumed the new revelations by
Gerald Gardiner and his followers were the straightest stuff available.
"White witch" became a definitive term, and thousands who wouldn't touch the practice of witchcraft with a ten-foot
broomstick found a conscience-redeeming opportunity to follow the "art" by using the new rules of the game. Regardless of
what these people would like to believe, the image of the witch had been stigmatized for centuries. All witches were
considered to be agents of the Devil, antagonistic to scriptural teachings, and a direct part of the dark side of nature. As there
is always a relative outlook as to what is good and what is evil, once witchcraft emerged from its "all evil" state into neutral
territory, a differentiation was bound to occur. The righteous, of course, will always wear the mantle of "good," "white light,"
"spiritual" and varying shades of holiness.
 An analogy might be made concerning "white" and "black" witches. Let us assume that warfare had, for centuries, been
called "wholesale murder" and the men who fought called "murderers." One day it was decided that there was something
quite noble and dignified about this old activity of wholesale murder. All the murderers, basking in the light of new-found
legitimacy, began calling themselves "good murderers." The enemy's troops, of course, were the "bad murderers." The stigma
of the word, "murderer," still remained, but at least the good murderers felt a little more at ease. Now, maybe these murderers
always had a fairly legitimate reason for going into battle. Maybe they succeeded in saving their homeland from that which
threatened it. They might have even had a scholar among them who had traced the origin of the word "murder" to an ancient
word which meant "mother." But the fact remained, "murder" was still a negative term in the publics mind. So instead of
simply revelling in their subsequent acceptance by the public, their guilts, brought about by long years of stigma, necessitated
their placing of the word "good" in front of "murderer" as a sort of self-reassurance that they were doing the right thing!
Whenever a girl becomes a "white witch," you know she is either kidding herself or has much to learn.
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* The term "white witchcraft" was first used by William Seabrook in his book, Witchcraft, its Power in the World Today.

The Drug Scene

Another of the most commonly employed self-convincers in the world of witchcraft is the drug scene. After a formidably
productive experience under the influence of an hallucinogenic drug there is often a profound assumption of mystical or
power.
The assumption is, of course, confined solely to the user of the drug, but let no one attempt to deter her from her
chemically produced reality! If one has sought magical power or mystical wisdom and has experienced an extremely sound
enchantment through the use of the drug, chances are, she'll look no further. If she does explore new facets of occultism,
however, no experience will quite come up to that which the drug has supplied, so, therefore, the drug will become the
criteria-producing device for her self-assumed prowess.
Let me state categorically at this point that drugs are antithetical to the practice of magic, as they tend to disassociate the
user from reality, even though he oftentimes thinks himself closer. It is true that many drugs expand the consciousness, but,
in so doing, they make it much more difficult for a person to become selective in thoughts and motivations. In magic, it is
imperative that one be able to narrow down his various awareness to one compelling desire towards which a ritual is
performed. When the use of drugs has allowed the mind to run rampant over such "narrow-minded" traits, something very
meaningful is lost.
The ideal witch must be able to be singular of purpose, when the need arises, and dogged narrow-mindedness has its just
place in the ritual chamber where stubborn emotion must hold forth. Any soma-producing chemical or device negates such an
"up-tight" quality. In reality, the more uptight one is when he enters the ritual chamber, the better. With a lack of hang ups,
comes a lack of strong emotional response to the very situations often needed to generate the force necessary to throw your
spell. The "free," dreamy -eyed, "beautiful person" type is often the first to call herself a witch but actually is the antithesis of
the real thing.
An argument might be given that it is okay to use drugs but not when one is casting spells. This is like commenting on the
problem of drunkenness and alcoholism by saying it's all right to drink but not when you're driving. There are many people
who are rotten drivers who never touch a drop, and, conversely, many whose lives are ruined by booze who ride buses. The
effects of drugs upon the witch are only definable by the success shown by a witch outside her drug-oriented peer group.
A common phenomenon nowadays is the prevalence of "witches" involved in the drug scene. The prowess claimed by such
would-be sorceresses centers around their in-group activities and not the outside world. One such witch approached me
recently, saying she had just performed a great magical working. It seems she had driven her car on the freeway after taking a
rather large dose of LSD. Feeling very "magical," she drove across an oncoming six lanes of traffic with sufficient "magical
power" to bring each of the speeding cars to a halt! She was totally convinced that her abilities as a witch were responsible
for her immunity. When I told her that her safety had been insured by the quick reflexes and sound brakes of the other
drivers, it went one ear and out the other.
Another young "witch" had been at a social gathering where marijuana in conjunction with various drugs was being used.
My informant stated emphatically that during the course of the evening's activities she had seen someone who glowed with
such a "radiant aura" that she approached him with the "magical" intention of lighting her "joint" from his "radiance." She
swore that as she held her marijuana cigarette up to his face, it miraculously glowed alive. Now I have heard all the old gags
about one drunk lighting his cigarette from the glow of the other drunk's nose, but never thought I'd hear its contemporary
parallel told with a straight face and as a portentously serious account of the powers of witchcraft!
The confusing thing about all this is that we are now living in a climate of occult popularity where such experiences are not
relegated to the wards of mental institutions.
For those whose mental imbalance is drug induced and even temporary, a fertile environment for such periodic "miracles"
exists. It is but a short step to the employment of such "magical" experiences towards a pedigree for witchery.
 Combine the effects of drugs with the search for a religion to supplant one which has never held much meaning, and you
will arrive at a need to believe, which is strengthened by readily obtainable miracles which can ultimately fulfill that need.
Hence, an unswerving faith in magic can be readily manufactured even as it was accomplished by the same means by the
shamans of primitive societies but not a proficiency in the practice of magic.
I you are to be a successful witch, faith helps, but it takes a good deal more. If, however, you do not plan on practicing
witchcraft but only believing in it, use all the drugs you like.

The Married Witch versus the Single Witch

It would be assumed that to be a witch, one would function better in an unmarried capacity. After all, who ever heard of a
witch who was married, before a certain television show came into being. Not so, state all the rules of witchery. There is no
reason why a successful witch cannot be married--some of the must seductive enchantresses have both husbands and well
behaved offspring.
Aside from the security a sound marriage can provide, it is obvious that a married woman exerts a much greater fascination
than her single sister. The reason for this is The Law of the Forbidden, which will be discussed later and is, after all, the
reason you are reading this book.
Unless a witch wishes to appeal through the use of virginal image, the more "experienced" she appears, the more desirable
she becomes. Very few men will be compelled towards virginity in a woman, except as a fillip to the ego. The concept of
virginity as a desirable value is viable when one thinks of sacred love and enduring romance. The average male, however, is
an animal first and a romanticist second. For this reason, he will always be tempted by the woman whom he considers to be
of easy virtue. Whether or not a woman is of easy virtue is unimportant when stating the requirements for the witchhood.
What is important resides in the hope, the assumption, the promise of sexual availability and experience.
If the woman who is known to be single can be assumed to have indulged in sex, then the married woman surely must
know what it's like! It is precisely this "advertising" of one's sexual knowledge that gives the married witch a certain appeal
often lacking in the single witch.
Inasmuch as there are very few virgins around nowadays, we can virtually forget the attraction that such a witch could
exert. Even the trappings of the virgin that are used in witchery, such as white and pink colors in clothing, must be combined
with certain suggestive tricks that will lead to the impression that the wearer is sexually available.
The fertile deities of the Pagans were all transformed, by one name or another, into scarlet woman, witches and she-devils
by the good Christians, who wished to make it clear that chastity was a virtue. Therefore, it became the assumption that any
woman who exuded sex was of the Devil. Sex and the Devil must therefore be extended to exemplify the witch, as well.
For centuries, we have associated the single girl with chastity and the married, divorced or widowed woman with carnal
knowledge. Such associations will not easily leave the mainstream of the unconscious. All of the traditional wedding pranks
are directed toward one common goal, and that is the blatant proclamation that the demure young lady in the lacy white gown
will soon be bouncing about in sexual abandon. No wonder the expression, "blushing bride" was once such an apt
description! The prurient stares of those who ogled the young woman as she would alight from the dusty Ford coupe with the
"Just Married" sign and string of tin cans were bound to produce a crimson face, which, of course, only added even more to
the lascivious effect! It was as if the poor girl was carrying a placard reading, "I Have Been Getting Laid!"
Now that our social norms have so radically changed, such phenomena have diminished, but their residue certainly persists.
It is for this reason that the married woman, or one who has been married, possesses a sensual edge over the unmarried witch.
The disadvantages of being married are obvious. A single witch is freer to engage in success-oriented enchantments
whereas the married witch must watch her step. The witch with a husband who is either agreeable or out of the running may,
of course, use her witchery towards sexual ends. The siren who is content with her husband, sexually speaking, but is career
minded has a vast field of opportunity in which to employ her powers. The witch who is, as the last mentioned, sexually
content with her spouse but not inclined towards a career for herself can become as the legendary sorceress behind the throne
of her husband, the king. In this way, she can enchant those whom her husband could not emotionally reach.
So, you see, marriage is no handicap to witchery. In fact, there are examples that will be shown later in this book of how it
actually pays to say you are married, even if you are not.
Probably the greatest single disadvantage of the single witch is the often-encountered "desperation vibrations" she throws
off. No matter how smug and complacent she may appear to be in her unmarried role, she still carries the underlying stigma
of the woman who "hasn't been able to catch a man." The stigma that was once associated with witchcraft has been inverted
into an intrigue, but the only sexually positive inversion of the "spinster syndrome" is the recent rationale of being a
"swinger." It is wise for the unmarried witch who is well into her twenties to adopt this image, regardless of her personality
type, if she has the looks to match it.

Choose an Image
 Whether a witch is married or single, she should discover the image that she most naturally and effortlessly represents as a
sort of "home base."
Everyone has a stereotyped counterpart that turns up whether in a movie, TV show, novel, comic strip or other form of
popular media. You owe it to yourself to ride on the coattails of the established visual image that most resembles you . We
see this game played every time a popular female personality is emulated by multitudes of women, who can find similarity in
their own appearance, however slight. The knowing witch always capitalizes on the physical typing that has been set up for
her or chooses one she feels she can throw herself into. There is an old saying, "If you have the Devil's name, you should play
the Devil's game," and if people constantly give you clues to your proper image by telling you who or what you resemble,
take it form there.
If you are thin, with raven hair and dark eyes and your face is rather long and angular, you should capitalize on the vampire
theme and do all you can to hint at that image. If you find people always wanting to help you and taking a protective attitude
towards you, utilize a naive and innocent appearance and bearing to your advantage. If you have a "mean" look and attract
meek men, then do all you can to look meaner! Be a veritable whip and leather type. If you're getting on in years and have a
nose like a potato with a body to match, don't kid yourself into thinking that a facial vacuum and losing forty pounds will turn
you into a seductress. Instead, get yourself a couple of cats, fill your house full of weird bric-a-brac, learn to make cookies,
and let it be known you're a witch! Soon you'll have more worthwhile male friends than you ever would have in your
personality-less attempt at rejuvenation. If you're truly grotesque, with a fact that would stop ten clocks and a voice like a
klaxon, turn yourself into a real hag-monster and have fun scaring the Hell out of people!
In many instances stereotypes are based on very real personality traits that are relevant to the appearance presented.
Consequently, a witch who chooses an image most conducive to her ready-made appearance is likely to find herself revelling
in a very comfortable role. This doesn't mean that a witch must go through life playing only one role simply because she has
been stereotyped into it. It all depends on your acting ability, especially when it comes to make-up and facial mannerisms.
Any successful witch must be a good actress.
Unfortunately, too many would-be witches who consider themselves to be good actresses wind up playing all the wrong
parts! The role that is the most appealing is often the one that is represented by the "inner" or "hidden" side of one's nature.
We see this all the time in the large, dominant looking, glamorous "Amazon" type who tries to act the part of a demure and
naive little girl--especially when drunk! We also observe this in the frail looking, helpless appearing, wide-eyed little creature
who always seems to be yelling the loudest and stirring up the most trouble. These are both common examples of
unsuccessful witches whose lack of opportunity lies in their refusal to "feed back," even temporarily, what their appearance
implies. They are living counterparts of the old cliché, "To look at her you'd think she was... but just wait 'til she opens her
mouth!"
True, there are times when it serves a witch well to disarm her quarry by acting completely different from what is expected
of her, but these are specialized cases that will be discussed later in this book.
The general rule is to become a "package deal," thereby allowing the person you are bewitching to think that they have you
all figured out. This may seem a bit dismal to you who have assumed that a "witchy" type must always appear enigmatic, but
I have observed that the most frustrated, unsuccessful witches are those who work at ambiguity rather than "type-casting"
themselves. The only type of witch that can get away with an enigmatic image is the "femme fatale" who has a naturally
strange or unusual appearance. Needless to say, the type usually attempting the most mysterious image is the most un-
mysterious looking to start with!
Choose an image that goes easiest with your outward appearance and take full advantage of all that has gone before to
further establish that image. There is nothing wrong with being type-cast if you can make it work for you!

"Naturally" versus "Acquired" Ability

Insofar as "natural" or "inhibited" ability is concerned, the only truly built-in advantage a girl can possess is her looks.
Looks mean everything, despite delusions to the contrary.
A naturally good-looking girl has the best requirement possible for enchantment. This does not mean that an ordinary or
even homely girl cannot be a successful witch--it simply implies that if a girl is pretty, she doesn't have to try as hard. This
can be many a beautiful girl's downfall, though, as the plain girl has to learn to compensate for her lack of beauty by
developing other talents. The most beautiful girls are seldom the stars of any show but are relegated to the chorus. This is
simply because the pretty girl sits back, being used to getting by on her looks, and takes advantage of only what comes along,
and, as is often the case, winds up more taken advantage of! The plainer girl, who depends on her wile, guile, artificial
glamour and assertiveness, invariably winds up in the spot-light. Whenever an accurate description has been able to be given
of famous and legendary spell-binders through history, these women turn out to be something slightly removed from the
stereotyped standards of beauty, and in many cases, they were downright homely.
If you are possessed of the kind of appearance that causes men to stop in their tracks, beware of the tendency to coast along
witchcraft-wise on your astrological sign, latest Ouija revelation and neck pendant. You could ver likely spend most of your
life talking about what a great witch you are, having many bug-eyed male listeners and accomplishing absolutely nothing
other than an occasional fling in the sack with some guy who is going to do "great things" for you. You may be sure of being
propositioned all over the place--not because you are possessed of magical power but simply because you are a sexy looking
girl!
Naturally, an attractive woman will find doors open to her that her more dowdy sisters must pay through the nose to enter.
Every pretty girl is used to receiving favors, and if we are to be honest in recognizing the Satanic laws of indulgence, it is
understandable that she should receive favors. After all, by her very existence, she is bringing beauty of a visual nature into
the life of the beholder--the type of beauty that, if it is accompanied by an undercurrent of sexual excitement, doubly adds to
the pleasure reaction. In a sense, she is giving, without even trying. So long as anything pleasant constitutes an indulgence,
the viewer of the pretty girl will be indulged. Small wonder, then, that he reacts consciously by having to do something for
the girl!
This factor of physical appeal, then, is very important in bewitching. If it is at all possible to indulge whoever looks upon
you with a treat that will obviate a reward, you must do so. In practical witchery you must first command attention by your
looks. Then, you should be able to create an enticement. If you can't entice the viewer into doing what you want, you must
scare him into doing it. We'll cover that aspect in a later chapter. Right now we'll concentrate on the importance of a pleasing
appearance.
Since life is a give-and-take proposition, we must play the game as such; but, as you know, there is often a lot more "take"
than there is "give." When a pretty girl "gives" simply by being a pretty girl, she subsequently "takes" when the little favor is
bestowed by the nice man. In her often-limited mind she assumes her enchantment to then be complete, not realizing that
now it is her turn to give for a second time. Completely off guard because of the smugness engendered by her temporary
conquest, she then is thrown into a situation where she is unmercifully taken advantage of by the "nice man."
It must be born in mind that the element of sex-appeal is not dependent on perfect face and body, lest many of my readers
feel themselves falling short of the mark when it comes to physical perfection. The relative ingredient of what constitutes a
pretty girl are seen in many forms. So long as beauty is in the eye of the beholder, we must ascertain a little about the
beholder and his particular likes.
The universally accepted standards of beauty are those based on certain curves, metric proportions and contours. These are
the standards which constitute the "naturally pretty" girl. Through modification, using make-up, clothing, fetishistic devices,
etc. A girl who is less than "perfect" can sometimes "out-perfect" the natural beauty.
Oh yes, one last rule before we get into the formulas: NEVER FORGET THAT YOU ARE A WOMAN, AND THE
GREATEST POWERS YOU CAN EMPLOY AS A WITCH ARE TOTALLY DEPENDENT UPON YOUR OWN SELF-
REALIZATION THAT IN BEING A WOMAN YOU ARE DIFFERENT FROM A MAN AND THAT VERY
DIFFERENCE MUST BE EXPLOITED! The extent of which you exploit your womanliness must always be in perfect
balance with the lack of womanliness of the man you have chosen to bewitch! How will you know this balance? The next
chapter will show you.

2. Knowing Yourself and Others

The Real You
In order to properly analyze or size up an individual you plan to bewitch, it is impressive that you understand certain rules.
For the purposes of witchcraft, one should conceive of each person having two personalities--the one everyone sees, and the
one he carries within him. Actually, these two personalities can be broken down into three layers--the outer layer being the
"cover" by which others often "tell the book" and the inner layer, however, that is sadly neglected--always there and always
apparent. The reason it is not readily noticed is because it is too see the forest for the trees. This third personality represents
the inner core, the "reversion to type," and is a direct reflection of the characterization which is seen on the surface, or first
layer.
Let us, therefore, consider the first and third layers to be the same, with a big layer of padding between them which makes
up the second. This second layer is the "other side" of our nature, the woman within the man, the alter-ego, the "dark side" of
our nature, etc. It is also the part of the personality you must learn to recognize in every person you plan to bewitch. Figure 1
shows what it can be likened to, for example, in a short, fat, man.
As you can se from the diagram, layer number two takes the form of a tall, slender, slim-hipped woman. If our short, fat
man were to have a best friend, it would be another man who was tall and slender with a personality totally unlike his own.
Put a wig and a dress on the tall skinny friend and you'll get a pretty good hint at what the wife or girl friend of the fat man
will be like.
Have you ever noticed how a man's best friend will always be his opposite in appearance? The woman you have always
had as your best friends have been opposites of your own appearance, haven't they? If you are extremely pretty, your best
friend was always the one you found yourself trying to convince others of accepting as beautiful even though they couldn't
see it. If you are an active type, you will attract quiet people. If you are quiet, you will gravitate towards energetic types. In
short, the reason opposites attract is because we need those opposites to make ourselves whole.
 However badly we might need this opposite of ourselves though, there will
always be a two-to-one victory for the outer and inner, the numbers one and three
layers of our personality.
This great overbalance, which I shall call the "Majority Self," is the one that
will always come through when the chips are down. This is the "reversion to
type" and the appearance, personality and general impression we present to
others at first glance. To sum this up, WHEN DEALING WITH MEN AND
WOMEN AS A GENERAL RULE YOU CAN TELL A BOOK BY ITS
COVER.
In the practice of witchery, however, you must appeal to the other's need to
express and exercise the second layer of his personality. This is the side of his
nature that is seldom fulfilled and, therefore, always hungry. An old phrase, once
popular in underworld circles is, "Treat a slut like a lady, and a lady like a slut."
This is all well and good and might be considered a profound simplification of
what I have been saying, but it stops only half-way through the formula, as many
destitute gigolos and altruistic reformers have discovered.
The reason this vulgarism is only half true is because in the final analysis, the
lady will regain her decorum and become mawkishly indignant, and the slut will
be discovered in one of the upstairs bedrooms away from the rest of the elegant
revelers--her Dior gown up around her hips, one guest on top, and two more
waiting outside the door.
A completed variant of the previous cliché for witches to remember is, "Treat a
bum like a prince, and a prince like a bum-- a little boy like a big man, and a big
man like a little boy--a professor like a prizefighter, and a prizefighter like a professor; but don't ever let the bum forget he's a
bum--the prince, a prince--the little boy, still a little boy, etc. When you begin your enchantment, always approach your
quarry with his second, or "Minority Self" in mind.
This means that you can approach him as an "outsider," who will treat him in the manner that his Minority Self craves, or
you can be his Minority Self, in a female form!
Returning to our previous formula, instead of treating the bum like a prince and worrying about holding his ego down to its
proper level for control, leave his Majority Self as it is and you appear as a princess. If your subject is a captain of industry, a
leading financier, a big newspaper publisher--you should come on like a domestic, a counter girl, a dancer in the chorus. If he
is a Casper Milquetoast who holds a petty clerical job, appear as an efficient business woman and give the impression that
everything revolves around you in the office. If your target is a highly intellectual academician, present yourself as a rather
brassy, flashy filly with more heart than brains. If he happens to be a real swinger, with Italian silk suits and a fat address
book, appear as an intrigued, but naive, small-town librarian. Get the idea? That Minority Self, which you must represent,
doesn't stop at personality types but is readily observable in the very physique and movements of your quarry.
To be a successful witch, one must learn how to recognize these things, but first she must know herself.
So that you may know yourself, and others as well, we must establish a guide. I have devised a system of character
analysis, utilizing the best gleanings from many sources. Researchers such as Sheldon and Kretschmer have helped a great
deal by their classifications of body and personality types. Sheldon defined human physique into three basic categories--
Ectomorph, or thin, cerbral, and straight up and down; Mesomorph, or wedge-shaped, practical and broad-shouldered; and
Endomorph, or roly-poly, social and broad-hipped.
From these basic classifications, Sheldon defined literally hundreds of sub-classifications, all variants of the three types.
Kretschmer used the same fundamental typing, except he called them "Leptosome," "Athletic" and "Pyknic."
The method I have used for convenience throughout this book I call "The LaVey Personality Synthesizer." By studying the
almost limitless areas of human behavior and correspondences, I have arrived at certain capsulizations of human personality.
Aside from the previously mentioned researchers, I have observed most of my "subjects" in their natural habitat. My
gleanings have been obtained, not as an accredited psychologist or sociologist, but rather as a Devil's advocate, who has spent
the better part of his professional life in concert halls, barrooms, police work, carnivals, wild animal training, photography,
clinical hypnosis, ghost chasing, burlesque shows, amusement parks, art studios, revival meetings, advancing the cause of
Satanism, and just plain looking!
I have conducted what sociologists might call an "unfunded research project." Much of what I have synthesized in my
sometimes overly-scattered pursuits will to many readers appear utterly mad, ridiculous and outrageous. Much is based on
the scientific evaluation of others. Perhaps even more will be condemned as having "no known or accredited scientific basis."
Fine. All I know is it works. And if it works, I don't knock it. If some of my "nutty" theories you read in this book work for
you, you're ahead of the game. I only present them for what I have found they can do when applied.

The LaVey Personality Synthesizer

 Every human type has its corresponding personality traits, and, as you can see, occupies a position on the circle that can
approximate the numbers on the clock. In order to simplify things, we will use this clock numbering system when referring to
the types we will be discussing throughout this book. (See the endpapers of the book for a diagram of the synthesizer.)
Therefore, if mention is made of a "two-clock type," you will know that the person is halfway between a mesomorph and an
ectomorph type. I am not adhering to the typing system of Kretschmer and Sheldon completely, because to do so would
eliminate much of the far-reaching opportunities for quick and easy analysis this method will allow.
Before we go farther, the most important rule in using this method of analysis must be stated: the demonic element in
everyone is manifested in their choice of a mate. ONCE YOU HAVE FOUND THE PERSON WHOM YOU WISH TO
BEWITCH ON THE CHART, YOU MUST DO YOUR UTMOST TO PORTRAY THE PERSON DIRECTLY OPPOSITE
YOUR SUBJECT.
You can test the authenticity of the chart by simply observing people you know and their choice of a mate. Wherever
people you find a difficult relationship between two people--especially of opposite sexes--you will notice they are close
together on the chart rather than opposite each other. The classifications that can be defined are limited only by the short-
sightedness of the witch. Using this typing system, more can be told about a given person than with any other method ever
devised.
Twelve o'clock represents the pure masculine counterpart to the six o'clock feminine. Inasmuch as these types can be
likened to Adam and Eve, the satyr and the nymph, etc., very few individuals will find themselves right on those marks. As
will be seen, we will not judge so much by three basic classifications, but rather by gradations closer related to four quarters
of the circle: twelve, three, six and nine. These four points have personality affinities with the elements of fire, water and
earth, and their colors: red, blue, green and yellow.*
In employing this synthesis, one will find that the more it is used, the more strictly related elements of personality will be
seen running concurrent with each type on the clock.
---------
* The clock form has been used effectively in many areas where gradation is required of a continuous nature. Like the
color wheel, which we shall employ in conjunction with it, the clock allows for subtle yet readily recognizable gradations.

Predominantly Masculine Types in Female Bodies and Vice-Versa

If you have been born a woman and happen to be in the top extreme of
the clock, it indicates you are dominant in your nature and your "Core"
takes the form of a male rather than a female person. Here is where we run
into a problem if we allow it to exist. The same situation, in reverse, occurs
in men who fall into the extreme lower half of the clock. Let us say that the
upper half represents the "ideal" masculine Core, while the lower half
represents the "ideal" Core in a female. Thus, the three layers of personality
in a twelve o'clock woman would look like Figure 2.
To simplify matters, we can
say that the twelve o'clock
woman will search for (or
rather be searched for by) a six
o'clock man, and will
invariably wind up with one,
whether she wants him or not.
The fact that she is still
carrying about with her a
woman's body necessitates an
even greater search for a man
who is stronger than she, so
that she can really "feel like a
woman." Naturally, this is a
pretty big order to fill, as she is
already occupying a twelve
o'clock position on the clock.
If a twelve o'clock female, who is used to passive men fawning all over her
selects an extremely dominant man--one who is even more dominant than
herself--she cannot expect such a man to fall in love with her, despite her
temporal needs for such a man, because in order for that very temporal passivity
need to be fulfilled, the dominant man would, by nature, reject her! Then, the
twelve o'clock gal moans and wails that the more-dominant-than-herself man is
not returning her raging love! She is often too stupid to realize that his very rejection of her indicates his dominance over her,
without which, there could be no attraction towards him in the first place. Thus, she would no longer be dependent upon her
stronger man, but in control of the situation--as is her usual standard when dealing with her panting suitors. If, however, she
can step aside temporarily from her blind desires and realize her needs to "suffer" run concurrent with the rejection she
experiences from her "brutal" and "callous" love object--then, and only then, will she become self-realized.
The parallel to this situation is the six o'clock man (see Figure 3), who secretly desires a woman he can boss around. When
he finally finds such a dormouse, she is so totally like himself in personality and physical typing that he cannot become
enthusiastic about her but continues to long for dominion over a "girl of his dreams," who, as you might suspect, is of a type
totally unprepared to see any dominant qualities in such a man! On the contrary, his "dream girl" will always be that most
dominant woman who holds him in thrall--not a type who is identical to himself but even more subservient! Then he finds
himself tied up in knots and enslaved, as usual, by the kind of woman he bemoans not being able to boss about. Little does
this unknowing man realize that is is his very pattern to dominate a woman, and when that woman ceases to dominate him he
will automatically drift to a new whip-mistress who can!
Here we have discussed two types of human beings, who, being usually unaware of their true nature, go through life
complaining about their unrequited love--invariably to none other than those individuals who become the sometimes-
disdainful objects of their desires. Unfortunately, if their caterwaulings are long and loud enough, and their love objects are
nice enough, even though dominant in nature, a very curious phenomenon develops. The dominant love object, in attempting
to "keep peace" and divert grave traumas on the part of his or her suitor, becomes literally vampirized by the "weaker"
person! Thus, it becomes a situations wherein the master finds himself fast becoming the slave--but without the benefits of
such an arrangement, as the newly developed "slave" has not based his or her choice of a "master" upon any natural sexual or
mental attractions!

Temperament
Going back to the synthesizer clock as we start at one o'clock, we find the person who is dominant by nature, didactic, and
with an inquiring mind, becoming even more mental as two o'clock approaches. With two, however, some of the social
affabilities diminish, and by the time three is reached, we find an inclination towards haughtiness and cynicism. These people
are the least agreeable when it comes to accepting anything at face value and are seldom "joiners." As they are thinkers,
rather than doers, there are few absolutes in their lives. Consequently, these three and four o'clock types are the most mystical
and abstract in their thoughts. If their Demonic element is allowed to express itself, however, through a non-human vehicle,
such as poetry, music, art--great works can be accomplished often than any other, and the typical "egghead" is a pure four
o'clock.
Five o'clock types are less abstract and more practical and have the quality of being able to stick with things providing the
going doesn't get too rough. For this reason they are admirably suited to office roles and clerical work. Steady and
dependable, they have the flexibility necessary to keep going day after day. Even more consistent is the six o'clock person. In
fact, he is the most consistent on the clock. Devotion to cause and duty is the hallmark of the six o'clock type, and he takes
great pride in his promptness. These are the men who stay on a job for so long that everything in the firm depends on their
presence. These are the women who stay with husbands that other women on the clock would discard. If a six o'clock man
strays from his wife, you may be sure it is another woman's fault--invariably one from the tope of the clock.
Seven o'clock persons retain much of the qualities of the six, but with more social inclination, and by the time eight is
reached, the emphasis is on doing rather than thinking. The eight and nine o'clock types have little use for hairsplitting debate
and will most likely interject a humorous comment whenever the going gets too serious.
The most agreeable and socially likeable eights and nines give up some of these qualities to the ten o'clock type but still
have the monopoly. By the time then is reached, the assertive temperament of the top half of the clock is brought to bear. The
need to dominate presents itself, and affability is often sacrificed. The ten o'clock type has no use for "eggheads," but
ironically his best buddy is probably a slightly sallow four o'clock, whose introspection is "overlooked" by the ten o'clock.
Likewise, his wife is probably a not-too-domestic slender four o'clock girl, who does his thinking for him.
Eleven o'clocks are the stereotyped "he-men" whose authoritarian natures are only excelled by the twelve o'clock, who
must be the head man in whatever he does, either constantly or at least periodically. Therefore, authority positions are filled
by twelve o'clocks who, because of their needs to be noticed, are always the pioneers in any new undertaking. Whatever they
start, it is up to good six o'clock men to keep it running.

Skin and Flesh Tone

Insofar as skin and flesh texture are concerned, the firmest and most dense tone is found between then and two o'clock.
Proceeding towards three, we encounter greater translucency of skin and sinewy muscle development covered by softer flesh.
As we move downwards towards five, we find, increasing with six and seven, the extremely soft marshmallow flesh which is
characterized in women by small lumps and dimples on the buttocks and thighs even when young. Moving round to eight
o'clock we find the flesh more resilient and bouncy. As nine o'clock "Teddy bear" qualities toughen up to ten o'clock, we find
ourselves back where we started, observing girls with tawny, firm flesh and oft-times huge bosoms. It is the slim-hipped, big
breasted (and seemingly unattainable yet compelling to great numbers of men) girl of this category that is most often seen in
the centerfold of a certain men's magazine not particularly noted for the yielding sexual propensities of its female employees.

General Properties
Starting at twelve, we find broad shoulders and back, large rib cage, but not necessarily large breasts in women. If the
breasts are large, the chest will be also. In a woman who is 5'8" one may find a forty-two inch bust with a "B" cup, whereas
the three o'clock girl might have a thirty-five inch bust with a "D" cup. This is because the basic frame of the twelve o'clock
woman is wedge shaped, while the three o'clock straightens out. Slim hips will be seen on both men and women of this
category, in fact, the slimmest on the clock.
In keeping with the wedge shape, the proportions will be overbalanced on the top half of the body, so that if the person is
seated, he will always appear taller than he is. Seen from the waist down, they will always appear shorter. They are often
extremely long waisted and short-legged. The reason it is easy to assume them to be athletic types is because (especially in
men) they have the facility of always being able to pull their stomachs in and look as though they have been exercising very
rigorously! Actually, the majority of real athletes fall into the two to four and eight to ten positions, depending on their choice
of sport.
To the right of twelve, we find the chest becomes narrower but just as deep. To the left of twelve, the chest becomes
shallower but sometimes wider. If twelve o'clock people gain weight, it will show first in the torso, rather than the legs, the
gain manifested itself in the belly and gluteal region but not readily noticeable except in profile.
As we move towards one o'clock, and the chest narrows, by the time three is reached the torso has shortened
proportionately and the legs lengthened. The field of fashion modeling draws from this category, as the women occupying it
are almost straight up and down with a slight tendency to be slimmer below than above. Weight is not easily gained, and the
nervous temperament burns up calories fast. If any weight should be gained or lost, it will be immediately noticed in the face,
with a few scant pounds making the difference between a sunken, drawn look or a puffy appearance.
The four o'clock has virtually no waist and when tall is the traditional beanpole. Short four o'clocks, if inclined at all
towards stoutnes s in later years, resemble little fat tree trunks. Three and four o'clock men who wish to develop their
physiques must engage in a strict muscle-building regimen. They will probably never get fat but certainly must work to put
on weight and it must be in the form of muscle. If the shoulders are to be broadened, the chest enlarged, the biceps
developed, it must be through exercise in those particular areas, for the frame itself is not conducive to such enlargement.
Hence, the compensation of the "ninety-seven pound weakling" stigma often results in some very grotesque muscle
development resembling balloon-like appendages. The solitary nature of most three and four o'clocks is certainly conducive
to the needed hours spent in gymnasiums, on teeter boards, jogging, rowing, cycling, etc.
As we round the bottom of the clock, weight starts to develop without trying, and at five o'clock care must be taken to keep
weight off! By this point of the clock, the stick-like verticals have bulged at the sides forming an ellipse with the ideal Lunar
or Vensuian form at the sex o'clock position. Narrow shoulders, wide hips and thighs, long legs and short torso characterize
the perfect six o'clock. If mermaids lived, they would all be six o'clocks, for they are as much synonymo us with the fluidic
quality of the six as the twelve is forged in fire.
Crab-like, the six o'clock is flat and wide, the abdomen and buttocks often disproportionately flat in comparison to the
width of the pelvic area. Astrologers would be quick to call this the pure Cancerian type. The first place to gain weight and
the last place to lose it are the outer upper thighs. Even with excess weight however, the waist can still be sucked in
disproportionately owing to natural tendency towards abdominal flatness, which is a holdover from the beanpole four
o'clocks, or if you prefer to come round from the other direction, a loss of stuffing from the sausage eight o'clocks.
As seven o'clock approaches, we see a bit more protruding from the rear end and tummy, and by eight o'clock, the torso has
thickened, the waist lengthened, the legs shortened, until we see our "Teddy bear" nine o'clock. His solid body is usually
accompanied by a face which is inclined towards rotundity. In fact, eight and nine o'clocks will always enjoy their food and
must fight to stay slim. They gain weight in the legs, torso--in fact, just about all over! And the last place they will ever lose
weight will be in the face. If a jovial, round-eight-thirty type man dropped from 250 to 140 pounds, his face would look little
changed, even though he now resembled a lollipop.
The solid, husky fullback is often a nine o'clock, and if he can avoid eating his own food when he opens his restaurant after
his retirement from football, he might still look good at fifty. The eight and nine o'clock gals are the type Kretschmer used to
glorify as the "real woman" Pyknic types. The most "earthly" farm stock, socially gregarious, PTA going, Kewpie doll, with
round hips, round breasts, round bottom--in short, round all over--fits this classification. Years ago Esquire magazine
published an edifying article attesting to the fact that "Pyknics are more fun."
By the time we reach ten o'clock, the hips have slimmed, the shoulders widened, the legs shortened and the Playboy
princess appears on the horizon with her counterpart, King Kong, holding her in his arms.
Sexual Proclivities
The woman most prone to stereotyped lesbian activities is the twelve o'clock. The man most likely to fit the established
image of the homo sexual is the six o'clock. All types, however, have their respective homosexual counterparts. This simply
implies that a twelve woman and a six man are ideally suited for sexual interchange and often are transsexuals. When a sex-
change operation is performed, it is most complete and successful in these individuals.
Six o'clock professional female impersonators are the rule, whereas the "closet queen" transvestite usually appears in the
secret practices of the eleven o'clock truck driver or twelve o'clock movie idol, who couldn't look more ridiculous in his
sequined cocktail dress and spike heels!
The most sexually receptive persons fall between five and nine. The most aggressive in their sex drives are between nine
and one. These are also the most openly exhibitionistic in a flagrant and contrived manner. Because they are social by nature,
they want to be noticed more than the others on the clock.
The least sensual types are between one and five o'clock. The most successful (and frigid) prostitutes are one and two
o'clocks. The person most likely to perform sex for spiritual enlightenment, protest, or not at all in the three or four o'clock.
Here we find the typical hippie, with clothes carefully chosen to either conceal the figure completely or render it as
unappealing as possible to all except others in the same peer group. Old beatnik and older bohemian types have always
striven to find the latest style in burlap, war-surplus, Indian blankets, etc. for their apparel. Men of this grouping are the least
concerned about sexual attraction by way of clothing; yet understandably, people who fall into this category will be the first
to show their "freedom" by taking off all their clothes.
Seventy-five percent of the people you see featured in nudist magazines or girlie pictorials showing indelicately exposed
genitalia are in this section of the clock. When the five to nine is exposed it is because he is drunk and doesn't know his pants
are unzipped. The woman in the five to nine group always seem to have a way of exposing themselves without really trying
and are experts in the art covered by the chapter, "Secrets of Indecent Exposure."
To simplify matters, it all boils down to this: When it comes to sex, nine to ones do it because they want to, one to fives do
it for a purpose and five to nines do it because they can't help it!
Here are some additional pointers: The man who is the typical conventioneer and who seeks out play-for-pay gals is the
eight or nine o'clock type and is usually the best salesman. Naturally, the gals who will accommodate him will be pro's from
the two or three o'clock grouping, unless he should find a "social-minded" streetwalker from the ten o'clock group. Of course,
she won't be nearly so appealing as she is closer to his own type. As a last resort, the visiting sales manager might even take a
tipsy seven o'clock housewife, who is out from Madison, Wisconsin visiting her sister. She is staying at the same hotel as he,
and , not tired enough to go to sleep, stepped into the cocktail lounge as she walked through the lobby. After downing one
drink, she was well on her way to losing her inhibitions. The next day she felt terribly ashamed of herself, and he felt it was
okay, but he could have done better!
The fact that the five to nine o'clock girl is the most submissive sexually gives the long-legged six and seven o'clocks the
best swivel-hipped dance movement.
Ballerinas, who are on a more esthetic plane, move closer to five o'clock. The stiff and contorted spasms engaged in by
"modern" dancers is exemplified by the three and four o'clocks. Their lack of carnal sexuality is shown in their dance
movements, which, in keeping with the "air" influence, are of a flying nature. The body remains relatively motionless, while
the arms and legs flail about, sometimes resembling attempts to fly, sometimes to thrust away the "attacker," sometimes
appearing as violent protest and always implying a "fleeing to freedom."
Contrast this with the erotic dance forms taken by the other long-legged dancers who occupy the lower half of the clock. If
three and four wish to repel sexual advances and fly away, not so with eight and nine. These wiggly earthworms will be
inclined to hold their arms close to the body, limit their leg-thrashings, and rotate their bodies like mad! The arm and hand
movements will imply a "pulling in" and "clutching to" and, in keeping with the "earth" influence, the dancer often resembles
a groundhog "digging in."
Because the six o'clock is the longest-legged and comprises a "swimming" compromise between the flying of the four and
the digging of the eight, she will often steal the show. The most "perfect" female sexually-interpretive dance forms have been
those best preformed by six o'clocks through the ages. The Hawaiian hula and the Near Eastern nautch or "belly" dance are
prime examples. The most proficient exponents I have ever seen of the grass skirt and finger cymbal school of dance, as well
as bump and grind artistry, have been almost "pure" six o'clocks.
When we move up to the top half of the clock, we find the spirit is willing but the flesh is weak, when it comes to dance
forms as we know the. Being on the "masculine" half of the circle gives one more of an ability to strut rather than dance. It is
for this reason that drum majorettes are usually ten and eleven o'clocks, who do a great job with a baton and "let's give the
little lady a big hand." When one of them tires of the grange hall and goes to the city to get a job dancing in a topless club (as
these large-chested types often do!), she invariably is much more appreciated for her mammaries than her movements. The
twelve o'clock witch would best stay off the dance floor but confine her rhythmic motions to jungle priestess routines where
her leopard skins and whip will be appreciated!
The worst natural dancers (who are usually wise enough not to try) are the cerebrally inclined, short-legged antisocial one
and two o'clocks.
 Incidentally, the higher up on the clock you are, the rougher time you will have coping with your periods. Also, the more
you will be unfavorably influenced by the full moon. The lower you are on the clock, the better you will function during a
full moon!

Sense of Humor
The degrees and type of humor are governed a great deal by the position one holds on our clock. Those with the highest
developed sense of humor dwell within the eight to ten o'clock sector. These people can truly enjoy a funny situation without
analyzing it. The most dour and humorless types are the two to fours. Whenever we see a comedian who uses comedy as a
vehicle for bitter social criticism, he falls into this classification. The most responsive audiences are the five to nine types.
Nine to ones must be able to identify themselves with the performer before they can appreciate him. And one to fives spend
more time analyzing what is before them than experiencing it. Almost all critics are one to five types. Famous comedy teams
like Laurel and Hardy, Abbott and Costello, etc. are usually two/eight or three/nine relationships.

Alcohol and Drug Use

Where booze is concerned, eight to tens consume the most and keep the bars in business. Eleven to twelves like it but most
can take it or leave it. One and two types are most likely to abstain from alcohol or only drink for professional reasons.
However, the majority of alcoholics fall into the eight to one grouping. Threes are prone to drugs, and the biggest percentage
of drug abusers are the three and four o'clock types, just as the biggest lushes are the first mentioned eight to tens.
Interestingly enough, if and when a four o'clock drinks it will be cheap wine, because of its "poetic" connotations. If the ten
o'clock feels "daring" he'll puff a little marijuana, because, being a basically social type, he will choose a social drug. If
bourbon dis tilleries had to depend on four o'clocks and LSD pushers had to survive on ten o'clocks, they would both go broke
overnight.
The folks at the bottom of the clock can take it, but once having taken, find it hard to leave, where alcohol is concerned. In
these most easy-going and steady types a few drinks will trigger an oft-times welcome loss of inhibitions more readily than
with any other category. These are the normally consistent and dependable types, who have one drink too many and wind up
getting in a fight, taking their clothes off, or wetting their pants.
The most important rule to remember, concerning alcohol, is that whatever form it is taken in will have the effect of
bringing the qualities of the Demonic to the surface. Thus, a normally jolly nine o'clock, when drunk, will become a morose,
dour and cynical person. The dry, technical three o'clock will turn into a sort of arrested development life of the party, who
might even sing a ribald song he learned in high school. The strong assertive twelve o'clock will become sentimental,
nostalgic, maudlin over youthful errors and lost romance and might even cry in his good bonded whiskey. The five o'clock
bank clerk will relive the beach at Anzio; and the eight o'clock, who is usually bouncing around like a rubber ball, will be
found in a darkened corner, morosely serious over what he feels is his lack of accomplishment and how people don't know
what he's going through. When that old-time fundamentalist coined the term, "demon rum," he never knew how right he was!

Professions and Occupations

Persons on the left side of the clock, from six to twelve, are “social” types. Those on the opposite side are “non-social” by
nature. Therefore, positions in which other people are involved as an essential part of the occupation are held by six to
twelves. Technical, intellectual and clinical roles are held by twelves to sixes.
Personality-wise, the clock can be divided down the center, with “heart” people on the left and “head” people on the right.
Of course, the same kind of job may be held by any of the different types on the clock. What we are concerned with, though,
is the incidence of certain type persons for certain occupations, and how a person who is a failure at his job is often in a
profession totally alien to his typing.
An example of this is the three-thirty salesman who dreads meeting people and secretly hopes the sale doesn’t go through
after subtly criticizing his product to the customer in the first place! His wrinkled suit looks like (and is) the most
unimportant thing in his wardrobe and his dull brown shoes have never been polished. Here is man who should be working in
an electronic plant soldering resistors, so he can go home each night and do some more writing on his play, which has “a
great deal of social comment,” or at least go down to the coffee house and talk about his play. Of course, the successful
extreme of this type is likely to be a successful writer of avant-garde plays.
There can be many sub-categories within the same profession. In medicine, for example, psychiatrists will fall into the two
of four group, hospital administrators at five or six, lab technicians at three to five and surgeons one to three (the kind the
little eight o’clock meat-balls all want to marry). Nurses that care about their patients (sometimes too much!) are six to eights,
whereas the tough old birds who brook no nonsense are eleven to ones. The kindly old G.P.’s and most pediatricians are eight
to elevens, and gynecologists are usually eights. The twelve o’clock is represented in the graying-at-the-temples, bedside
manner physician, who specializes in diseases of the rich.
Defense attorneys are usually nine to elevens, while prosecuting attorneys are ideally two o’clock. Most attorneys who
become judges are eleven to one with the ideal combination of sympathy, analysis and symbolic leadership at high noon.
The lower one is on the circle, the more compatible with his own classification he is, e.g., six o’clocks get along with other
six o’clocks. Very seldom, however, will a twelve o’clock be able to tolerate another twelve o’clock for any length of time.
This is why a twelve o’clock leader may employ a six o’clock to act as a sounding board for others whom he wishes to
influence. This is a common practice in planned political campaigns, where the twelve o’clock candidate employs many six
o’clock campaign managers knowing they will be ideally suited to move among the masses of potential constituents. A very
important aspect to be considered is the natural acceptance of the six o’clock campaign manager by the potential twleve
o’clock constituent, who could easily be alienated from the twelve o’clock candidate should he meet him on a personal level.
In short, the six o’clock will be accepted most universally as he presents no threat to anyone’s ego. Therefore, he is
indispensable to any twelve o’clock leader who wishes to reach the most people.
Consequently, the best spokesmen for someone else are always those directly opposite on the clock. The best managers of
others are always six and seven o’clocks. “Fans” fall into the five to nine grouping, naturally being the most responsive
audiences. The best salespeople are eight to tens, providing there is self-gain involved as well as financial. Most blue-collar
workers and laborers are also in the eight to ten category, with professional military men and the best career soldiers falling
within the ten to twelve grouping. Policemen ten to twelve. The authoritarian image of the policeman attracts a great many
twelve o’clock types, but the majority are closer to ten o’clock.* Then military, like the medical profession, has its various in-
group classifications. We can observe these variants in any occupation or profession that embraces several different skills
within a single field. Music is a striking example of this.
Fads for certain musical instruments will produce players and devotees from all categories on the clock, most of whom
exhibit dubious degrees of ability. Usually, however, when they keep laughing long after you sit down at the piano, you give
up any career you might have envisioned.
Assuming that not everyone can be a Paderewski, Segovia, Menuhin or Casals, we must consider the driving emotional
force that produces great musicians. It has been said that a great musician must make love to his instrument, woo it like a
mate, and bring out the best it has to offer. This is the secret of any great concert artist. The musical instrument is a substitute
for the lust object. The Demonic element of any musician will be exercised in his musical instrument. Small wonder
professional musicians exert a strong appeal over women. They (the musicians) are already “in love” and present an
attractive challenge.
Here are the instruments which correspond to the numbers on our clock: 1. French horn; 2. Saxophone; 3. Clarinet; 4.
Harp, guitar; 5. Flute, dulcimer; 6. Violin, viola, cello; 7. Oboe; 8. Piano; 9. Tympani; 10. Snare drum, tom tom, etc.; 11.
Trumpet; 12. Organ, trombone, tuba. As you can see, the instruments are listed with the most assertive near the top and the
most passive, fluidic and pastoral near the bottom. Now, the choice of a musical instrument is much like the choice of a pet.
When one has no other love, he will employ a representation of his Demonic layer in the form of the musical instrument he
will “make love to.” This will always take the form of the instrument opposite his position on the clock. If, however, he has
his Demonic element properly exercised in another manner, he will choose, as a sort of “familiar,” the instrument closest to
himself on the clock. In this way, he is getting to the very Core of his personality.
An illustration of this entire concept is thus: There are two excellent professional violinists. Violinist “A” is a bachelor,
twelve o’clock, slim-hipped, broad-shouldered, suave—in other words, a typical Hollywood stereotype of a gypsy, who has a
job serenading diners at the Bit of Transylvania, a restaurant with atmosphere. As Laszlo (for that is his name) lovingly
caresses his fiddle’s “erogenous zones,” the women present gaze longingly, their once-hot stroganoff mouldering cold on its
plate. “For heaven’s sakes,” complains hubby, “eat your dinner!” The words die unheard, though, as all female eyes are on
Laszlo making love to his violin. Little does Laszlo need any of those women right now, as his heart is taken.
Violinist “B” is George, an unassuming, rather short six o’clock, with a friendly smile and diligent approach to his art.
George is happily married to a rather tweedy twelve o’clock, who sees to it he is well taken care of. He has a couple of young
sons, who are his great pride, and holds a respectable position as concert master in a large symphony orchestra. He has his
Demonic element indulged, so his violin is his “familiar,” the real Core of his personality.
Occupationally speaking, the most retiring individuals are the academic researchers, critics, technicians, civil service
clerks, ivory tower professors and collectors of welfare checks, who all fall in the three to five position. Most craftsmen who
deal in delicate or intricate operations fall into the one to three grouping; however, we occasionally see the same phenomenon
as pertains to the musician who is in love with his instrument. Typical of this is the round little eight o’clock inventor who is
“married” to his laboratory. In painting and sculpture, we see this Apparent Demonic dichotomy quite frequently. In these
cases the situation is easy to spot, because there is visual evidence of it in the product of the artist.
An interesting case which comes to mind is that of a nine o’clock man who was in the antithetical profession of electronics
engineering—one usually occupied by three o’clocks. It turned out that electronics work was the manifestation of his
Demonic self and despite the compulsion he felt towards this field, he half-heartedly undertook many sidelines: real estate
sales, boat leasing, vending machines, etc., in addition to his cherished technical profession. His side activities were clearly
more natural adjuncts of his basic type, but still he courted electronics, excelling brilliantly. After many years of pouring
himself into his Demonic pursuits, he started dating girls —and what was the means he used to meet his female companions?
An electronically computerized dating service! In this way he could maintain his electronic “mistress,” yet consort with
“other women” with her approval, as she was instrumental in supplying him with his lovers! Needless to say, all the girls
with whom the computers supplied him were three o’clocks.
A good test for personality typing, if the individual who is your subject has any drawing ability, is this: Ask your subject to
draw a picture of a woman, assuming your subject is a man. The result you see will be the Demonic Layer of his personality,
from which you may take your cue, should you wish to bewitch him. Artists and sculptors of all types show their Demonic
side most readily. If some of you recall the pictures of girls you used to draw when you were in your teens, you will
remember how the girl on whom you drew your favorite hair style or eye make-up always looked as you would have like to
look—which is always like a girl opposite you one the clock!
-----------
* An interesting observation of the author’s is that the vast majority of idealistic protestors that engage in campus
demonstrations and have a bitter hatred for the authority image of the policemen are four o’clock types, who are diametrically
opposite on the clock from the tactical squad officers that clobber them. To the ten o’clocks, the demonstrating fours
represent the height of sassy impudence and goading non-conformity; whereas, to the four o’clock demonstrators, the police
represent the acme of totalitarian ignorance and brutality. When one recognizes certain factors, however, such actions
resemble more of a sado-masochistic encounter exercise. As one self-aware eleven o’clock police officer, who had
participated in such actions, told the author: “They’re spitting at us and calling us names and acting like masochists, and
we’re just the sadists than can take care of them.”

Sports, Athletics, Aches and Pains

Sports involving teamwork are played by those on the left side of the clock, except for boxers, who are usually around
eleven. Wrestlers, on the other hand, can be twelve o’clocks, as due to the nature of most present-day wrestling, both
performers “win,” and a twelve o’clock cannot stand to lose! For this reason, the twelve o’clock, whom Kretschmer
misleadingly called the “athletic” type, is the one least likely to engage in any sort of competitive sport. However, if the
twelve o’clock can be the sole or stellar performer, he excels.
Just as there are more twelve o’clock orchestra conductors than any other type, so you will find similarities in the sports
and athletic world. All of the famous weight lifters (not the earlier mentioned three and four o’clock bodybuilders) were
twelves.* The Achilles heel in the case of the twelve o’clock is the lower spine. All those famous strong-men had to wear
stomachers under their leopard skin tunics to keep their sacroiliacs from acting up. The reason for this and the reason most
men in the ten to two group have back problems is because they were never meant to walk on two legs as well as the others!
Their long torsos and short legs are not equipped for such trained animal shenanigans.
The long-legged people at the bottom of the clock never have such problems, as their bodies are relatively small for the big
legs that carry them. Their weak spot is usually the feet and ankles—especially in the five to sevens. Being like mermaids,
dolphins or others unaccustomed to walking on their tail flippers, these people are great when it comes to wiggling but keep
the podiatrists in business.
Six o’clocks are the most comfortable in water and therefore often expert swimmers. Mountain climbers would be thought
to be twelve o’clocks, but usually are intellectual twos and threes with a desire to leave the lower world behind and get into
the rarified air. The pioneering twelve o’clock must have an audience, and mountain climbing is usually too solitary for his
ego needs. Exploration are also more of twos and threes, who often limit their human companionship anyway.
In sports, the ideal referee or coach is the six o’clock who, like the twelve o’clock judge, has the emotional/analytical
balance needed but must give the actual show to others. The audience will watch the orchestra conductor, but seldom do
sports spectators get worked up over the referee. Most referees and coaches manifest their Demonic layer in the participants
of the sport.
Baseball players are usually nine to elevens, who can keep their weight down. Football players range all the way from eight
to eleven, depending on the position they play. Always remember, the further down on the clock, the better the runner, as the
legs are longer. In soccer, the same grouping as with football holds true. From one to three, we find tennis and handball
players, and pole vaulters, (flying) broad jumpers, trampoline, track runners, and surprisingly enough, basketball players ± are
threes and fours.
Auto racers fall into different groups. Sports car racers are usually two o’clocks, while stock car, rod and street racers are
ten and elevens. The big Indianapolis jobs are usually driven by elevens and, naturally, where nobody else is in the race (like
a salt flat trial of a specially built car), as you might expect, it’ll probably be driven by a twelve.
Horse race jockeys are usually scaled-down one o’clocks, and a wondrous example of the horse being their “familiar,”
rather
----------
* One-of-a-kind circus performers, like featured jugglers, whip-crackers, human cannon balls, finger balancers, wild
animal trainers, trapeze artists (usually “catchers”) are notoriously twelve o’clock types.
 ±
Basketball is a strangely paradoxical situation, as in order to find the most ideally physically suited individuals (tall, fairly
limber, long legs for running, quick and violent arm movements), four o’clocks are custom-made. Fours, however, are not the
least bit competitive and are solitary by nature. Hence, many basketball players are “pushed” into the sport by parents or
friends (themselves), who feel every boy must have a sport of some kind. Could this be why basketball referees have to do
more goading, running around and shouting than the often-morose, non-social players themselves?

Are you Passive or Dominant by Nature?

By now you probably have a pretty good idea of your position on “The LaVey Personality Synthesizer.” Now, let’s
consider your relative position as a sorceress.
When assuming the role of witch, it is important to remember that you are acting in an ultimately dominant capacity, even
though you are passive by nature. Every woman is essentially passive, but only insofar as her biological functions are
concerned. Many women, and especially those who are inclined to be predators, are decidedly masculine in their drives. The
biggest threat to any man is that which attacks his ego in a feminine form. The most aggressive male ego is allowed to remain
intact. Once a man has been charmed by a witch, he should be unable to resist whatever her wishes might be.
The more sexually secure a man is, the less sexually aggressive he is likely to be. This is a rule all witches must learn well.
One of the first signs of a need to be dominated by a woman shows up in the overly-aggressive male, sexually speaking. We
can liken this to the mistaken recognition of the sadist would be the man who goes about insulting and baiting others, while
the masochist quietly sits back without offending anyone. Actually, the person who torments others at the drop of a hat is the
masochist, because he secretly wishes to be beaten for his rude and offensive behavior and does what he can to engender such
retribution. Such is the overly-aggressive male, who paws every woman he comes near and could vulgarly be described as an
“ass-grabber.”
This type of man seldom gets his come-uppance at the hands of a real witch, because women instinctively think of him as a
dominant and aggressive type, when actually, he is crying out to be mastered. His aggressive behavior is more a challenge to
fight than to make love, and we see his type chewed up the most in the animal kingdom where the shots are called with more
accuracy! If you want a man you can master easily, this is an ideal type to stalk, as he will fall right into your hands, without
your even trying. All that needs to be done is to act as brash and insulting as possible and he will fall helplessly in love with
you. If, however, you succumb to his first advances and do not symbolically slap his face (which is what he wants), he will
have had the unrewarding satisfaction of defiling another “stupid broad,” thus sustaining his disappointment in women and
frustrating his search for a woman he can “respect.” What he really means when he refers to a woman he can “respect” is a
woman who’s tougher than he is!
If you are an outwardly dominant type of woman, you are probably used to being approached by this type and wonder why
that, just when you think you have found a real dominant male who can make you feel like a helpless creature, he turns out to
be another little boy, who clutches at you like his nursemaid. The submissive type of woman is never too disappointed by this
type, because she usually gives in to him before he has a chance to show his true colors. Neither will she ever reap any
rewards from him, though, as he can feel no “respect” for his submissive partner. For those of you who are passive type
witches, it is important that you hold off a bit just to see how really dominant he is. If he shows interest in you and tries to put
the make on you and you refuse, if he is truly dominant by nature and sure of himself, he will move on to someone else
whom he feels is mutually interested and thereby indulge himself in a most selfish manner. This is the man worth setting your
spell for, as he is truly independent and will complement your passive nature. Then it is your turn to act as the aggressor and,
as if an afterthought, agree to accept his advances. You have made the important submissive move that gratifies his dominant
nature, yet genuinely not allowed him to think you are a pushover. If, however, the man you have thought to be dominant
becomes more frantic after you have rejected his advances, forget it! You will wind up with a wailing suitor who will stifle
your chances to find the man you really need.
The sexually over-aggressive man can be collected easily by the naturally dominant woman, who can accumulate an entire
slave camp simply by allowing herself to appear on the scene wearing the accoutrements of the “push-over” as bait. Many
successful career witches have acquired their male adjutants in this very manner. This is why many of the best positions in
sales and executive managership are held by such “ass-grabbers,” whose sexual combativeness is sublimated in the business
world.

The Power of Certain Names

It has long been considered de rigeur that witches have “magical” names. The reasons for this are varied. Obviously, many
witches do not want their true identities known, so a secret name used only in the company of other witches often insures
anonymity, lest one of the less discreet witches in the coven spill the beans.
 We are not concerned in this book with the names of witches listed in Margaret Murray’s Witch Cult in Western Europe, as
these names (Margaret, Bridgit, Janet, Isabel, Katherine, Ann, etc.) tell us nothing insofar as the influence of certain names is
concerned. What testimony they present lies in the fact that any and all girl’s names are found on the rosters of the
inquisitors. During the days of witch trials, it mattered not what your name was. Any name could be used as evidence of
witchery, just as any freckle or blemish could be considered a witch’s mark.
Latter-day witches, however, seem to favor names with an exotic sound or demonic connotation, and you are more likely to
encounter witches named: Lilith, Hecate, Astarte, Devilla, etc., than Nancys or Lindas. My experience has shown me that the
Nancys and Lindas are often the most competent witches, though, and for a very good reason.
As I have previously stated, the most important thing to any man is his ego. In dealing with a man in the top half of our
clock, a witch must realize that she should do nothing to threaten this ego. In charming a man on the lower half of the clock,
however, the witch must supply and literally be his ego; so here a “strong” name can be employed. Dominant men will
seldom respond sexually to a strong female name, whereas passive males will excitedly tremble at the sound of one.
Therefore, don’t blame anyone but yourself if your name is Frankie, or Rita or Casey or Hilda and all you attract are fawning
men! You can’t place the blame on your parent’s shoulders, because even if they named you an ill-fitting name, there is
nothing stopping you from either modifying or changing it. In order to present a consistent image, you must use a name
which corresponds to the role you are playing. If, temporarily, you step out of your image, remember to modify your name
accordingly.
There are many stupid misconceptions under which inexperienced witches labor. For example, if your name is Roxanne
and you are a ten o’clock witch, your name is fine, so long as you confine your bewitchments to men lower on the clock than
yourself. Suppose you should want to enchant a one o’clock man. It won’t be easy in the first place, and you will have to do
all you can to present yourself in the image of a seven o’clock woman. This means you must modify your appearance
slightly, your voice, and your name. Yes, you heard right, your name.
But being a ten o’clock, your ego won’t allow you to extract a simple old “Anne” from your existing name, thereby
allowing the one o’clock man to feel “on stage,” instead of yourself. No—you start thinking about names that are “soft,” less
dominant, less ego-threatening, because someone has told you about this book. The next time you see your quarry you decide
to use your new-found formula and spring this sort of thing on him: “You know, my name is Roxanne, but people that know
me real well call me ‘Kitten.’” Talk about out of the frying pan into the fire! You would have thought “Kitten” would be just
the thing with its soft fur and purr but still the hint at claws; but you missed the point completely! YOU HAD TO THINK OF
SOMETHING “DIFFERENT”! And by choosing something different, you’re back with your big whip threatening his ego!
Instead, you should have hit him with something like this: “You know, my name is really Joanne, but it sounded so ordinary,
I changed it. But sometimes I really wonder if I did the right thing.”
There have been few studies on the power of certain given names over their owners, but the few researchers in the subject
have turned up some startling, but easily understood findings. What is equally as important as the commonness or
unusualness of a name, in witchery, is its “hardness” or “softness” and unconscious semantic connotations. A name like
“Roxanne” is a “hard” name because of the “x” sound and its semantic connotation to the world “rocks.” Therefore, it is an
excellent name for a twelve o’clock witch but totally antithetical for a six. Consonants that constitute “soft” sounds, where
names are concerned, are those that either project the tongue against the back of the teeth or pucker up the lips. “Hard”
consonants are those that do not require that the mouth be closed or the tip of the tongue employed, but rather where the
glottis does most of the work, as in “k” and hard “g” sounds.
A “dominant” name need not be one with a hard sound, but can be anything of an exotic nature—in other words, anything
that will “steal the show.” Witches who are playing the roles of four to eight types would do well to avoid such names but
confine their originality to changes from usual spelling rather than in the sound of the name, e.g., Jane=Jayne, Tammy=Tami,
etc. Here are some examples of ideal names for ten to two o’clock witches:
Abra Fabia Pandora
Acacia Fanchon Perfidia
Acantha Fleta Pyrena
Adelpha Fortuna Quilla
Adora Freya Regina
Agave Gail Rexana
Aida Galatea Rita
Alanna Gemma Rowena
Allyn Gillian Roxanne
Alexandra Hecate Sabrina
Alexis Hera Samantha
Alison Hypatia Satania
Allegra Ilka Scarlett
Alpha Ilona Selena
Alura Imperia Shelly
Alzena Isis Sherry
Amber Isolde Sibyl
Amina Jinx Sydney
Anatola Jocasta Sonya
Arabella Karma Sorcha
Ardath Karla Terry
Argenta Kali Thalia
Arachne Kelly Theda
Atlanta Kevin Tiberia
Ava Kim Titania
Azuri Kimberly Tracy
Bathsheba Kirstin Ultima
Brunhilda Karma Ulrika
Calista Leonore Urania
Calypso Leona Valda
Carmen Leslie Valerie
Cassandra Lexine Valkyrie
Celeste Libby Vampyra
Chandra Lilith Vanessa
Clorinda Lucretia Velvet
Cosma Ludmilla Veronica
Crescent Lunetta Vicki
Crystal Lysandra Volante
Dagmar Mab Wallis
Dale Majesta Winifred
Derelys Marvella Wynne
Desiree Mercedes Xylona
Devilla Morgana Yolanda
Dexrtra Nadja Zandra
Dorcas Nike Zara
Eartha Nyx Zeena
Elektra Oona Zora
Eleanor Omphale Zyklonia
Elysia Ozora
Erika Palmyra

Naturally, if you want to really get obvious, an out-and-out man’s name can be used, thinly disguised, such as Georgie,
Frankie, Tommie, Bobby, Freddie, Billy, Etc. If has long been a predilection of young girls to nickname their best friends
with male variants of existing names, e.g., Winifred = Freddy rather than the more feminine “Winnie.” In such cases where
the root name was a man’s, the nickname will be a reversion to the original male name as in many of those previously
mentioned. This is nothing more than an unconscious manifestation of the Demonic element.
Ideal names for witches who are either within or playing the role of the three to nine grouping are many. Here is a sample
list with the “borderline” names (marked with an asterisk) that can be safely employed by women in any position on the
clock:
Adelle* Dixie* Lois
Alice Donna Loralee
Alicia Doris Louise
Angela Dorothy* Lynn
Anita Earline Margie
Anne Eileen Marilyn
Annette Elaine* Marla
Arlene Erin* Marlene
Babette Eve* Marsha
Barbara* Evelyn Marylou
Beth Frances Melanie
Beverly Georgina* Melissa
Blanche* Gerry* Maureen*
Betty Gwen Nancy
Bridget Helen* Pamela
Candy Irene* Pat
Carol Iris* Peggy
Cathy Jackie* Phyllis*
Charlene Jane* Roberta*
Charlotte* Jean* Sandi*
Cheryl Jill Sheena
Christine* Joan* Sheila*
Cindy Joanne Shirley
Claire* Joyce* Susan
Clarice Judy Tammy
Claudia Julie Vera*
Cleo June Verna
Connie* Karen* Vickie*
Corinne Lana* Virginia
Cynthia Lani Vivian*
Carlene Lorna Wanda*
Debbie Linda Wendy
Denise Liz Yvonne
Diane Lisa

These names have been carefully chosen, all nuances of sound taken into consideration. Where a nickname variant of another
name is shown, it is because the variant is more effective for our present purposes than the original name. In some instances
slight changes in a name, which will make it more conductive to another image, should be obvious, e.g., Marge or Margie
can admirably be “strengthened” by a change to Margaret or Margo. Softening or hardening of the “g” makes a vast
difference. Marge ends on a soft “g.” Margie has a soft “g” followed by the diminutive in the “ee” sound, which adds further
note to “helplessness” to the already obvious unpretentiousness of the name. Such a name can never present an ego-threat to
a top-of-the-clock male. Margaret, however, has the hard “g” coming right down like a mallet in the center, followed up with
a hard-to-form “ret.”

His Name
A lot can be told about a man by his name. It is amazing how few persons realize the impact a name can have on success or
failure. Names are very much like looks. You can either have what W. C. Fields referred to as a “euphonious appellation” or
an extremely ugly-sounding name and make it work for you. If an name is nondescript, it has its advantages, but they lie
principally in their element of camouflage or protective coloration.
A man with a name like Gregory Belmont will often see the advantages in such a pleasant sounding label, whereas a fellow
named Phil Peckerdick might have a rough time of it if he allows himself to! The man who really must try harder to get ahead
is the “Bill Johnson,” and those who do succeed are often the same man but “D. William Johnson” or “Will Desmond
Johnson” or W. Desmond Johnson.” Such a man would be likely to succeed, simply because he could remain aloof to
occasional comments like: “What’s he trying to give it with that ‘W. Desmond Johnson’ crap”! For a witch bent on
enchanting such a man, it would prove disastrous to come on with a name like “Zorita.” When dealing with a man with an
unpretentious name, however, it is usually safe to have a more exotic names and their influence in a person’s life, we will
deal here primarily with first names and the diverse forms they take.
In America it is the rule to employ first names as an assumption of familiarity, so the form these names take gives much
indication of the personality of their owners. Testimony to the importance of the first name in contemporary American
culture can be illustrated by the anecdote about the man who went before the judge, petitioning that his name be changed.
“What is your present name,” the judge asked. “Joe Schitz, your honor,” replied the applicant. “Well,” commented the judge,
“I can readily understand your desire to take another name. What is the new name you would like to assume?” The man
answered, “Vincent Schitz, your Honor.” Astonished, the judge asked him why he wished to change his name in this manner.
“Well, your honor,” the man answered, “Every time I see anybody I know they yell at me, ‘Hello Joe, whatta ya know’!”
To say that a man’s name is an extension of his ego is true, and many men will employ a fancy name as a cover-up for lack
of ability or achievement. Again, this is very much like good looks in a girl. If you have the knowledge of applied witchery,
such beauty can be invaluable, but if you are laboring under misinformation, self-deceit and exploitation, good looks can be a
curse. There is nothing more ludicrous than the familiar, self-deluded, talentless, puffed-up twelve o’clock type man with a
fancy name, presiding from his regular stool at the corner saloon.
Equally as common in our society is the plodding five o’clock office clerk with a face no one would notice and a name to
match, whose importance is such that the firm would practically collapse, should he ever leave.
A good test of a man’s nature is whether he uses a nickname, and if so, the enforcing of such a nickname over another
possible variant of the same root name. Example of this are the diversities of personality types bearing a name such as
“Charles,” relative to whatever nickname, e.g., “Charlie,” “Charley,” “Chuck,” “Chick,” “Chazz,”—or a foreign variant that
has been bestowed by parents, e.g., “Karl,” “Carl,” “Carlos,” “Carlo,” “Karel,” etc. There are certain personality connotations
in such nicknames and foreign variants that readily present themselves to the aware observer. “Charlie’s” are usually easy-
going, “Chuck’s” more assertive, “Chick’s” inclined towards cockiness, and “Charles’s” reserved and sophisticated. “Will’s”
always have more depth than “Bill’s,” and “Willie’s” retain a boyishness, while “Billy’s” often go looking for trouble.
“Carl’s” are usually serious, and “Carlos’s” are inclined to chase after anything in a skirt. “Richard’s” are bookworms,
whereas “Rich’s” are usually a trifle conceited. “Ricky’s” are woman chasers and “Rick’s” are often swaggering toughs.
“Dick’s” still predominate, however, and can be found hanging around, no matter what type you are dealing with. “Tom’s”
are usually quite stable, but “Tommy’s” are cut-ups. “Bob’s” are easily bewitched, but “Robbie’s” fancy themselves as
romantic leads, as do “Steve’s,” “Gary’s,” “Lance’s,” “Kirk’s,” and other assorted sex tags. “Mike” is an all-around guy,
whereas “Michael” is serious and romantic.
Foreigners who maintain their original names upon coming to America are much more headstrong and harder to bewitch
than those who leap right into an Americanized variant of their original name. They are magically very sound in retaining
their foreign names, as the element of intrigue is always present. The meaning of the word, “exotic,” we mustn’t forget, is
simply “foreign.” Any witch who is an exotic type to start with can do well with a foreign variant of her name. A dashing-
looking Frenchman named Laurent Gautier would have to be crazy to start calling himself “Larry Walters,” the Anglicized
version of his name. Likewise, a sexy witch from Ireland named Sheena would have rocks in her head if she took up its
popular American variant, “Jane.”

The Law of the Attraction of Opposites

It should be apparent by now that if you wish to enchant or charm a man, you must portray an image diametrically opposite
on the clock from him. The only exceptions to The Law of the Attraction of Opposites are in cases where either one or both
of the individuals involved has not yet matured sexually, even though they are fully equipped for sex, physically. The natural
process of selection arranges things so two persons of the identical physical types will not mate and wind up in a few
generations with the same problem as over-pedigreed dogs. History, however, shows us many examples of improper
breeding, due to imposed standards of decorum or fashion, It’s not that I’m against such things; genetic control is not only a
necessity, but an eventual certainty. But it won’t come in the form of breeding twelve o’clocks with other twelve o’clocks or
six o’clocks with six o’clocks. So if you’re hung up on a cute two o’clock big brother, not a lover, and you’re probably very
young. Wait a couple of years and your tastes will change!
As obvious as it may seem, most people are still unaware of the attraction of opposites. In order to appear the opposite of
your quarry, you must resort to many techniques. If you are naturally attracted to him, chances are good that your physical
choice is close enough, already. If you are bewitching for ulterior purposes, though, you will sometimes have to start
modifying your appearance at bedrock—your physique.
First, though, let’s go back to the witch who is naturally attracted to a certain man. If she is a ten o’clock, being basically a
woman, she will secretly want a man who is more dominant than herself, which only leaves eleven and twelve o’clock men.
She will gravitate towards and therefore compel men to her who are lower down on the clock than herself, as they represent
the Demonic element within her. You see, she must fully bring out the Demonic, before she can recognize the Core, so here
is what happens: She constantly attracts four and five o’clock men with whom she toys, sometimes basking in the welcome
attention and ego-gratification they give, other times disdainfully avoiding them as pests. It is quite obvious that this type of
woman has her share of her Demonic counterparts in ready abundance. She then sees a man, one who is “different” from the
others and who doesn’t seem to be the least bit interested in her. Naturally, this strength of independence brings out the little
girl in her and places her in a role other than her usual one of control. What is she to do to get this man?
First, she must give up any notion she may have of “mastering” him as she has been able to do with all the rest. The minute
she masters him, she will lose interest in him and be right back where she started, searching for a man who can serve as a
counterpart to the missing third ingredient of her personality—the strong man that lurks beneath both her female Apparent
layer and her four o’clock male Demonic layer. Having realized that she has found a temporary “master” (and it can never be
other than temporary), she must get every bit of mileage she can from such a relationship. The next thing she must do is look
in the mirror—that old tool of the Devil—and see what must be done to bring her physically closer to that place on the clock
where his “ideal” mate would be—about five or six o’clock.
As she stands, her legs are fairly slim, her hips trim, a long waist and well developed breasts. She’s never had any trouble
attracting men, but they never seem to be the ones she really wants. First of all, she’ll have to fatten up in her hips and thighs,
do something to make her posterior appear bigger and her breasts appear smaller. Heresy! Who in the world ever heard of
purposely putting on weight in the butt? Well, I have! And I’ve seen the positive results that ensue. You say you can’t gain
weight in the legs, it all goes into your breasts first? Well, then, there are tricks that will make you look bigger below and
smaller above, which are familiar to most women. The biggest problem you’ll have with this advice is resolving yourself to
trying it.
Women (especially in America) have been brainwashed for so long into thinking “thin” that it is unfathomable to them that
there could be any sane men with other standards. Most women can gain weight in the legs, hips and thighs without too much
trouble but fight against such apparent lunacy. What is even worse is that witches of the very type that nature intended to be a
little on the chubby side fight constantly against their own success by adhering to this sort of foolishness. Thus, many seven
and eight o’clock girls will diet themselves sick, wear figure-concealing clothes and have convinced themselves that they
really look best that way.
When one wants to believe something, it takes little encouragement, and what these girls don’t realize is that the only men
that are going to be giving them the most encouragement in their new slim roles are the men who are closest to their own type
on the clock!
At least half the women who read this book will occupy positions on the clock which are conducive to weight gain. If you
happen to be one of the, let me congratulate you. You need starve yourself no longer. Unless you have a specific enchantment
to perform that necessitates being a slim type, take full advantage of the bulges you have been so long in hating. The only
men you’ll attract are the ones you yourself would be interested in, and what’s wrong with that? Don’t ever forget that
compulsion is but a short step from attraction, and whosoever you can attract you can compel!
Whatever physical type you naturally happen to be, represents the Demonic in some man, and if you adhere to your basic
type and allow yourself to exploit all of its attributes and eccentricities, you will evolve into a compleat witch!

By His Automobile Ye Shall Know Him

Several years ago, Marshall McLuhan scratched the surface on a blatant facet of American culture—the automobile. The
book was The Mechanical Bride, and the victim of his attack was a then-popular large automobile replete with obvious
sexual symbols in the form of portholes and chrome phalli. Several years later, Vance Packard blew the lid off the entire
subject with The Hidden Persuaders followed by John Keats’ The Insolent Chariots. While these two writers have given us
superb commentary on the sexual symbolism of the automobile, there is still much to reveal concerning personality analysis
based on the car one drives.
American men are motivated into buying certain cars because of the need to extend their personalities into whatever
meaningful accouterments they acquire. Just how meaningful any accouterment is has much to do with a witch’s modus
operandi.
To the man who is on the top half of our clock, the automobile is most meaningful as a personality assertion—or so it
would appear. This is often true, but we will see many apparent contradictions to such a generalization—and for good reason.
The automobile is much like the example of the musical instrument mentioned earlier. It has been said to be either a wife or a
mistress, but the old analysis predicated upon wife/sedan, mistress/convertible stopped far too short of our present mark.
Let us consider the automobile to be a manifestation of either the Demonic or the Core. This base of operation will be
necessary in order that you may define much about your quarry and what your chances will be of landing him. If a man’s car
is also his lust object, or Demonic, he will either be easy to woo away from his lacquer mistress or stick by her like
fiberglass, depending upon his position on the clock. If a man’s Demonic is catered to in another form, leaving him with a car
like himself, he may not need you at all, but at least you know you won’t be competing with an automobile!
Let’s get started on the formula. The type of cars listed are those representative of the various numbers on our clock.
Certain factors must be taken into consideration when observing an individual’s car, such as: Is it his own or loaned? Is it his
choice or his wife’s? Is it used for a specific purpose other than personal transportation (camper, carryall, pickup, good
humor truck, road grader, etc.)? Is it a holdover from a previous marriage of romance that is being kept for reasons of a
convenience or financial nature? These are all questions that must be kept in mind. Then, the typing can begin:
One o’clock: Showy or extravagant cars of an expensive nature, often of foreign make. The type of car is more important
than newness of car.
Two o’clock: quality sports cars of foreign make, but not ostentatious.
Three o’clock: Imported economy cars, “strictly transportation” older low-priced American cars.
Four o’clock: imported economy cars, often beat-up, older model low-priced American cars.
Five o’clock: low priced newer American cars, foreign economy cars, American compacts.
Six o’clock: American compacts and later model low priced American cars.
Seven o’clock: more elaborate American compacts, low to middle priced American cars.
Eight o’clock: newer American medium-priced cars or “top-line” compact.
Nine o’clock: upper-medium priced American cars, usually newer models.
Ten o’clock: larger American cars, large American sports cars, special or “hot” American compacts, all generally newer
models.
Eleven o’clock: large American cars, often older luxury models , older large luxury sports cars.
Twelve o’clock: cars guaranteed to stand out, whether through size, luxury, etc., so long as there is a look of importance.
Ten o’clocks wash and polish their cars the most; fours the least. Eleven o’clocks trade their cars in most often, fives keep
them ‘till they fall apart. Whenever you see a man driving a car that is antithetical this his type, you know the car represents
his Demonic side, his secret yearning. Examples of this are unkempt four o’clock hippies who own (for protest, they think) a
gleaming Rolls Royce; the rotund six o’clock office manager who drives an Eldorado (while chewing on a big cigar), etc.
Most important, though, seldom will you encounter this Demonic transference going from top to bottom on the clock.
Invariably, it will take its form in cases where the automobile-Demonic element is above the individual’s position on the
clock.
The person occupying the higher position on the clock would not allow himself to be viewed by others while exercising his
Demonic, should the Demonic lower him in the eyes of others. The person on the lower half of the clock has nothing to lose
by roaring around town in a fancy car.
In addition to the choice of car, there is much revealed by the driving habits of motoris ts. If the car is used as a Demonic
exercise, the driver can often become a demon on the highway, quite literally. When the car is used as an extension of the self
in a Demonic form, the driver can easily disregard all others on the road, as he is too busy carrying on his affair to be
bothered with such trifles as speed limits. Everyone has seen the sallow-faced youth screeching down the freeway, weaving
in and out of traffic, his right arm resting on the back of his seat while he steers with his left, huddled tightly against the
corner where the back of the driver’s seat meets the door. I have heard highway patrolmen who spot such types refer to them
derisively (but accurately) as “humping the steering wheel.”
Whatever you do, don’t attempt to bewitch a man who is in love with his car. I have read advice in certain magazines and
newspaper columns, telling concerned young girls that they should “learn about his car and talk about it with him and let him
know you take an interest in it,” and everything will be all right. Well, let’s explode that kind of advice once and for all, for
any readers who have ever employed such tactics know well the folly of them! At best, you will be allowed to hang around as
an extra accessory rather than as a new interest and wind up the best dressed mag wheel on the block.

Sleep Patterns … and Other Bedroom Activities

Here is a test you can run using your friends as guinea pigs. You can always tell the mate who is most dominant by the side
of the bed on which he or she sleeps. When two people are sleeping together, the dominant personality will always be on the
right side of the bed, assuming both parties are lying on their backs. Thus, if the man is sleeping to the right of his mate, he
will be the most dominant. If the woman is to the right of the man, she rules the roost.
Often such patterns start when couples are first married and never change, even though the personalities of the individuals
have. At least you’ll know what the situation was when the initial attraction occurred. Males who sleep on the left side of the
bed are more interested in oral sexual activity than men who sleep to the right of their partners. Likewise witches who like
oral sex will find their best partners sleeping to their left. Exceptions to these rules are cases necessitating one or the other
person’s convenience, such as nursing mothers, telephones, illnesses, etc.
If you can find a man’s fetish, you can spellbind him. Everyone has some sort of sexual fetish, even if it is not even known
to the person himself. Unfortunately, too many people assume that a fetish must be an overtly sexual accouterment. This is
hardly the case, as the most compulsive fetishes are often those devices or situations that the average person would never
consider to be in any way connected with sexual activity.
We are all too familiar these days with the usual types of fetishes, such as long hair, high heels, garters, bondage,
whipping, spanking, corsets, etc. A competent witch should not even consider such devices and acts as fetishes, however, as
these represent the skeletons in far too many mental closets to be considered “abnormal.” The Shadow used to claim he knew
“what evil lurks in the hearts of men,” and you too must be aware of his knowledge if you are to become a witch.
Some so-called fetishes are so universal, it seems unfair to consider them anything other than human manifestations of
behavior that has its parallels in all areas of the animal kingdom. Outside of the most common attraction factor of all-
dominance to a passive person and receptivity to a dominant person—the surest yardstick for fetishistic success is his
reaction to certain phrases idly dropped in conversation.
If you are around a man long enough to get into conversation, key phrases may be injected that will make his eyes light up
and invariably ask to hear more about it or hem and haw for awhile bringing the topic back later in the conversation. Key
phrases stating the obvious are unnecessary, as in the case of comments about an article of clothing you are wearing at the
time that could be construed as fetishistic. Certain so-called fetishes should be employed all the time a witch is on the job, or
she cannot claim to be a witch in the truest sense. These obvious fetishes will be discussed in later chapters.
Here is a list of fetish-finders from which you may take your cues. Remember, ONCE YOU HAVE ASCERTAINED HIS
FETISH, DRIVE IT HOME BY SUBTLE REFERENCES AND IDLE COMMENT. If you are clever, an opening in
conversation can always be created to inject these fetish-finders, phrased in your own manner.
Reference to:
How you won’t take any guff from a man (boss, husband, other suitor).
How you told someone off.
Shame at being chastised by boss.
Being spanked as a child.
Deserving a good spanking (either you or him).
Hair-pulling match with another woman.
A nasty dog you know who is free with his snout.
 How some stupid people think you’re a lesbian.
Your feet being all hot and sweaty.
Not being able to bathe in several days.
How some poor man you know is all excited over you.
How it must be fun to be a man.
How he’d make a very pretty girl.
How shocked and embarrassed you were to see a man exposing himself.
Accidentally exposing yourself.
Accidentally wetting your pants.
Cutting your hair if it’s long, letting it grow or getting a fall if it’s short.

At least one of these topics is guaranteed to elicit an obvious response when subtly injected into the conversation. The ones
that are meaningless to your quarry will be glossed over—in one ear and out the other or rejected with a shrug or idle
comment. It is when you see (and the eyes tell) him pick up the cue and feed it back with grim or nervously-wrought interest
that you know you’ve hit the mark.
Once you know you have accurately reached that mark you have a magical weapon at your disposal that will serve you if
all else fails. You might even wind up having to actualize such fetishes if bewitching your quarry is important enough to you.
It’s the old question: Just how meaningful is it to gain what you want? You might be all wrong in every physical attribute for
his taste, but if he is turned on by a girl who will dress as a nursemaid and will paddle his bottom while he is dressed as a
little girl and you act as though you love doing just that, you will walk away from any competition from others gals who only
have their looks and proper position as his Demonic counterpart to present.
If you’re too embarrassed to employ the aforementioned fetish-finders in relationship to yourself, you can always inject
them into conversation by way of a third person. The way the eyes light up when you tell him about what happened to your
girl friend or another woman at the office, will let you know you’re on the right track. There is only one thing wrong with
using a third person account when fetish-finding, and I have seen this problem occur many times over. You must remember
that you’re dealing with compulsions, when you are exploring fetishes, the fetish being just what the name implies—a device
or situation that completely overwhelms any other more selective sexual stimuli. If you tell your quarry that your best friend
such a pretty girl, but when she removes her shoes while she’s typing at the office, you have to open a window, he’s liable to
get so horny that all he can think about is meeting your friend with the smelly feet!
I have found that women who seemingly have “nothing to offer,” yet “bewitch” a man away from a perplexed wife, who
can’t possibly understand what kind of power the “other woman” has over her husband, are very often utilizing fetishistic
compulsion. A wise witch should know that if the fetish she is catering to is one that the man would not readily disclose to
others, she has little fear of competition from others. Professional prostitutes are very careful about divulging good
customers’ “special requests” to other girls if the financial rewards for such services are substantial. And substantial they
usually are, for fetishistic activity commands (and gets) the highest fees in the profession. EVERY MAN IS A FETISHIST.
YOU SIMPLY HAVE TO DISCOVER HIS FETISH.

3. E.S.P.: Extra Sensual Projection

In recent years there has been a growing inclination to interpret any human awareness that cannot be readily explained as
E.S.P. or Extra Sensory Perception. Of course, it is admitted in even the most polite circles that animals have this faculty.
Rather than admit that animals have full use of one or more of the so-called five senses, they are credited with a sixth sense,
which we call E.S.P. But I believe that the majority of things that are attributed to E.S.P., or a sixth sense, are nothing more
than unconscious manifestations of our existing five senses: sight, hearing, smell, taste and touch. The reason the techniques
of utilizing these five senses to the degree that would explain away much of the sixth senses nonsense are not learned is
because to do so would mean admitting that animals had something we don’t have and they might be able to teach us a few
things.
Man can’t quite bring himself to learn from the animals, though, because he has been brainwashed into thinking he is
something special, a higher type of being. He can’t beat his chest and play god, because that’s reserved for the guy upstairs,
and he can’t learn from the animal kingdom, because he is supposedly emancipated from it. If something comes along he
can’t explain, he asks somebody else, and, if there are still no satisfactory explanations, he looks to his gods for one. If faith
in his old gods wanes, because of doubts in his mind as to the validity of his religion, he can no longer call strange
happenings “miracles.” But his ego won’t allow him to lose what little self-respect he has acquired, by regressing to
animalism in any way, shape or form—even if it means he might learn something. So he thinks of a new “scientific” term
which will break away from the religious terminology of “miracles” that has lately left him so disenchanted. He still knows
little more than he ever did, but he feels better because he thinks he is one the right track—not dependent on his old god and
not trafficking with the Devil, who represents the “lower” elements of man.
 In this section we will consider these “lower” aspects of our development—the animal awarenesses that have been so badly
neglected that we mistakenly call them “E.S.P.,” or “sixth sense,” or “sympathetic vibrations.” I am not attempting to say that
telepathic communications does not exist. It certainly does. It’s just that the average person who throws the term E.S.P.
around so readily is often confusing it with what one might better call “H.S.P.” or Heightened Sensory Perception, which
simply means that we receive impressions through our existing five senses that we do not recognize as coming through these
agencies.
We can’t just say we don’t like someone because he smells bad if we don’t pick up a strong enough odor to consciously
recognize it. Nevertheless, we will react to our H.S.P. If we meet somebody who has a slight, almost imperceptible sneer on
his lips and a look of hostility in his eyes, we might not even consciously recognize it, but our animal nature, or H.S.P., relays
the message to our brain that this man is no good, basing our judgment on many more factors than we could ever imagine
have influenced us.
The tone of one’s voice as he talks may be in direct contradiction to the emotional acceptance of the person spoken to or a
sound in a room might be of a frequency that will cause anxiety to all present.
In this volume we are concerned with bewitchments and that means acceptance or rejection of certain things by another
that will allow the witch to attain her goals. The entire mechanism of acceptance or rejection can be controlled if one learns
the proper use of H.S.P. The most effective way to get someone to do what you want, is to let him think it is of his own
doing. You cannot command people to do what you wish of them at all times, but you can set up and arrange sensory cues so
that they will automatically do your bidding. The following chapters will deal with the FIVE senses and how the witch can
employ them to her advantage.

The Pupils of His Eyes as a Measurement for Success

Another of the old tricks of carnival fortune tellers, card sharps and con men, is the ability to read a person’s emotional
response through his eyes. We all have this ability to a greater or lesser degree, but few recognize it, and even fewer
consciously employ it.
Dr. Eckhard Hess of the University of Chicago formulated the science of pupillometrics, as a result of his researches into
this subject in 1960. Basically, the principle is this: When a person is confronted with something or someone that meets with
his approval, the pupils of the eyes will become larger. When disapproval is registered, the pupils will get smaller. Subtle as
the movements are, they can still be ascertained, and it is likely we base much of our approval or disapproval of others upon
their eye response to us. When introduced to another person whose pupils suddenly get bigger, it is an unconscious reaction
on our part to accept him. If the pupils close up tightly upon encountering the same person, we will perceive that something is
not quite right with him and be on guard or downright hostile.
There used to be a number of cliches like: “a real eye-opener,” “give him the eye,” “a real eyeful,” etc. and the lore of the
evil eye has persisted to this day. The eye as an extension of the brain is verified by the changes in the size of the pupil that
occur when other of the senses are stimulated. The old idea of love at first sight is based on the components covered in this
book, not the least of which is the response triggered by the appearance of the eyes. If the proverbial “green light” is given
with the eyes, it is a sure sign that the pupils will be noticeably larger than they would normally be.
Two people sitting in the darkness of an intimate restaurant, looking across the table at each other, with only a candle for
illumination is a romantic stereotype. Both persons’ eyes are reacting to the dim setting, so the pupils expand. Combine this
with the romantically ideal light of the flickering candle, and both persons will be thrown into an artificial acceptance of each
other especially if a bottle of wine is added. Fireside sessions at ski lodges also might be mentioned here. Guillaume de
Salluste, a French poet, referred to the eyes as the “windows of the soul.”
It doesn’t take a great deal of eye movement for even the most unaware person to know something is wrong with another,
when the eyes narrow down, a shifting occurs or gaze becomes erratic. There are actual tests which can be devised that will
give you a good idea of where you stand witch-wise with the subject you have chosen for your enchantment. First, if you
notice his pupils have enlarged, you know you’re on the right track.
A Good test of what he likes to see in a woman can be conducted employing a magazine (a scrap book is actually best)
with a different girl pictured on each page. It takes a little sneaky doing for a girl to just happen to have an album of other
girls’ pictures around without casting doubts as to your sexual intentions, but such a scrapbook can be made up of clippings
from magazines ostensibly for the purpose of homework project for a make-up or hairstyling class once attended, etc.
Have such a portfolio lying where it is sure to be reached for, and where you can observe his reactions from a close vantage
point. While he casually thumbs through the book, watch for a change in his pupils, also noticing if more time is spent on one
picture and remember the one that got the green light. The girl reacted to most will give you some indication of what appeals
to him.
At least twenty different types should be represented, all wearing clothes. If you use pictures of nudes or scantily clad girls,
his reaction is likely to be based upon something you will be unable to readily change—or if he is very pure, his pupils will
be the size of silver dollars with every page he turns. Equally useless will be an array of clothed girls with one or two garbed
in outlandishly grotesque (pupils contract) or extremely suggestive (pupils enlarge) outfits.
 Aleister Crowley, the English occultist and poet, wrote, in his “Hymn to Pan,” “Give me the sign of the open eye, the token
erect of thorny thigh.” This “sign of the open eye” served as a mating signal long before man’s scholarly concern with such
matters, so you might as well utilize it to its fullest.
Another trick a witch should know is how to actually make her pupils appear larger, therefore motivating your victim into
succumbing to your spell. Near-sighted girls are more successful than others at charming with their eyes, because the strain
exerted in trying to see without their glasses, (which are usually left off when they are trying to make their sexiest
impression) automatically dilates the pupils and gives the appearance of the high-sign. Also, because of the difficulty in
seeing, these girls must fix their gaze more intently on their subject, adding to the effect of letting the man think she is
inviting his attention.
If you are not near-sighted but want to enlarge your pupils with a certain degree of control while looking at your victim,
here is how: Look directly towards, as if you were gazing right into his eyes, but instead of focusing your eyes on his, pick a
tiny area like the corner of his eye, an eyelash, a pore—and try your hardest to study it intently. This exercise will enlarge
your pupils the little extra bit needed to do the trick.
On the other hand, if you wish to appear as a dominant, ruthless witch, and you can see that your quarry will respond to a
whip-mistress, you must learn to develop a hard, impassionate look that will leave him trembling with fearsome anticipation.
Instead of focusing on a small area, look directly at him just as though you were gazing directly into his eyes but don’t even
look at his eyes or his face either. Pretend he isn’t even there (this should be easy) and allow your eyes to pick up all the light
and reflections of the entire area in which you stand, utilizing your peripheral vision (the things you barely pick up at the
outer-most limits of your vision on either side of your head). The more area you can perceive, the more light attacks the eyes,
causing the pupils to contract. This will give the effect of looking right through the person, which, in a way, you are. Don’t be
misled by the old notion that a “piercing” stare is the kind that indicates mastery. The only kind of look that denotes such
power over others is the one that seems to say, “I don’t need you nearly as much as you need me,” and that is the cold, see-
through look just described.
The “come-hither” look of the witch that seems to imply lusty treats must not be confused with a “masterful” look. When
the pupil is open full, it conveys the promise of sexual abandon in a woman to the man who is the recipient. It also implies
the eager lust of a man towards the woman he looks upon in this manner. When you confront a man who does not look you in
the eye, it usually means he is preoccupied with other things and isn’t interested in you—not that he is too “weak” to confront
your gaze. If you can hold the other person’s gaze, even after you have averted your own, you have him spellbound.
Successful witches will choose the most likely candidates in a room and then individually give them the sign of the open
eye long enough to whet their respective appetites for the pleasure she seems to promise. When one man is “fixed” by her
gaze, she moves to another. She knows when she has transfixed her victim by the way he keeps looking at her after she has
contracted her pupils and subsequently looked away. The mere action of closing down the size of her pupils is like pulling the
bait in after the fish has bitten. She gives each man the idea that she wants him, simply by the use of her eyes, then reels him
in by saying with her eyes, “I don’t need you unless you have something special to offer.” If he has nothing else, he has
himself, and will spend the rest of the evening giving himself away!
The face and head look more seductive when turned and tilted in the proper way. A lot in how you position your head
depends on the type of man you are bewitching. Bearing in mind the rules you have just learned concerning the size of your
pupils, we shall proceed. If you are a dominant type who is bewitching a passive male, the most seductive look must be bold,
as well. This is best accomplished by placing the front of your face in a direct line with him, so that both sides of your face
are equally visible when he looks at you. Your head should be tilted slightly up, so you appear to be ever-so-slightly looking
down on him. Don’t try to look like Theda Bara and lower your head so you scowl out from under your brows. This just
looks weird, not dominant.
The only witches who should resort to the vampire look are those that look like vampires and that means more bizarre than
pretty. The vampire look is achieved by slightly slouching the neck and head forward, with the head tilted well downwards
and the gaze coming darkly out from the scowling eyebrows.
If you wish to maintain your dominant look and you feel you must lower your head, be sure your neck and head are held
well back on your shoulders. Then, keeping your neck back, tilt your head downwards, taking care that your neck does not
slouch forward. You will find that your head is not really lowered so you are looking out from under your brows but that it is
actually almost level. It just seems like it is tilted more than it is because of the neck being held well back on the shoulders.
If you are a passive type, or playing a passive role, you must use your pupillary action in the same manner previously
described, but position your head in a different manner. Remember, you’re supposed to be the girl that can’t help it, non-
aggressive, shy, a bit furtive, yet decidedly naughty. Unlike the other witch who commands her man to her, you must let him
think he is taking advantage of you and there’s nothing much you can do about it. Little does he know!
Just as the bold girl will look directly at her quarry, so must you, but your head and face must be aimed in a slightly
different direction. Rather than facing him head-on, you must turn you head a bit to one side, slightly tilting it downwards,
and then look at him. One side of your face should predominate in a three-quarter view. Your eyes should show plenty of
white on one side. This has a connotation of wide-eyed innocence, but the angle of the head adds a saucy quality.
 If you use any of the old standbys like fluttering your eyelids, batting your lashes or other melodramatic poses, make damn
sure there are no inconsistencies in your basic appearance. There is nothing more ludicrous than a big, buxom, eleven o’clock
witch flapping her eyelashes, whereas a very small girl can sometimes get away with such antics.
When confronting your quarry, don’t make the mistake of wearing sunglasses, thinking you will appear more intriguing.
The reason poker sharks often wear dark glasses or eye shades is usually so other players won’t pick up any betraying change
in the eyes if an exceptionally good hand should be held. A poker player can often bluff his way through a bum hand by
raising his bet, but chances are good such a player’s pupils will be constricted, whereas if the hand was really a good one, the
best “poker-face” in the world wouldn’t help much if the pupils were dilated from the excitement. In witchery, your eyes are
a powerful weapon, so don’t muzzle them with sunglasses. Wear sunglasses all you want in the sun or in cases where you
don’t want your eyes to betray your true feelings, but take them off when you swing into action.
Incidentally, let’s not forget that there are men who are turned on by girls wearing glasses, and despite the old saying, they
do make passes. The stereotype of the bespectacled intellectual has been criticised many times over by optical firms and
optometrists whose business it is to sell glasses. However, some witches can capitalise on an intellectual image and be
thankful for their glasses. The typical nine and ten o’clock male will automatically be attracted to a cerebral type woman of
three or four o’clock. This type of man usually needs a thinker, even as a best buddy, so the pair of glasses you might be
wearing could well be a fetishistic asset.
One last word about eyes: the fact that the eye is the most flagrant transmitters of sexually motivating situations to the
brain can be attested to by the religious and superstitious taboos involving it. No other organ has been so closely linked with
the genitals as the eye. If you can read a person’s eyes, they are more naked before you than if you were to remove their
clothes.

Sound
A witches voice must be consistent with her appearance. Inconsistency of voice is one of the most common causes of
failure in would-be witches. It is one thing to be inconsistent in ideals, topics of conversations, attitudes, etc. These are the
kind of inconsistencies that simply say you are “different” from everyone else, not the sort that will be picked up
automatically by the other person as the wrong cues to your basic personality type.
It is not simply what you say, but how you say it, that counts in witchery. Have you ever noticed how the girls with the
largest bodies often have the tiniest voices, and conversely, the smallest women usually have the loudest. Of course, this
phenomenon is most noticeable in extremes, but then, it is the extreme nature of such cases that makes them noticeable in the
first place. Loudness of voice relative to the size of the individual is secondary, as loudness is usually controlled by emotion.
Pitch is the important factor to consider when establishing your proper image as a compleat witch.
One of the essential elements of comedy is inconsistency. If a man sits down to play the tuba and the sound of a picolo
emerges, it is ludicrous. Likewise, the little man with the big foghorn voice seems ill-suited. Yet we see short plump little
women coming forth with husky, pseudosophisticated, femme fatale voices; thin, aesthetic types with whining, nasal voices;
big Amazons with little squeaky voices; petite Dresden dolls with hoarse bellows—misfits all!
If you are tall, aggressive, with red hair and prominent bond structure, you must cultivate a big and well-rounded, then your
voice should be softer and pitched higher. Don’t overdo it, though, as it only requires a slight raising or lowering of your
normal pitch to make all the difference in the world. Assertive and dominant women can get away with using regional and
foreign accents much easier than witches on the lower half of our synthesiser clock. The higher one is towards the top of the
clock, the more suited they are for dialects, accents, strange or unusual speech characteristics, etc. The lower down on the
clock one is, the more readily will plebeian, slangy, folksy, child-like talk pay off.
As for what you say, eleven to ones can say just about anything, and the more of it, the better. Two to fours better make
sense when they talk and can be as cool and cynical as possible. Five to sevens should speak little and agree plenty, and eight
to tens must be moderate in the quantity of words used and have a sense of humor. Let me give you a couple of examples of
witches I have known, and how one simple change in their speech patterns made them compleat witches.
Witch A is n unpretentious, round-faced girl in her early twenties, with brown hair and rather pretty features—about eight-
thirty on our clock. Wising to be a real witch and viewing all the late-shows on TV as a guide, she acquired a sultry, husky
voice. Her conversation was steeped in ambiguities and esoteric intrigue, and she fancied herself a rather plump enigma.
Everything started going from bad to worse as she got witchier and witchier and if failure was any criterion, she had made it.
When she consulted me for guidance and training, my secretary thought Katherine Hepburn was on the phone. Her case was
easy. All she had to do was learn to laugh, raise the pitch of her voice a half-tone, make an occasional funny comment (or at
least try), get rid of the slinky black dresses and learn to “say what you mean and mean what you say.” After about two
weeks of practice, things started looking up, and she went on to some real witchery.
Witch B is a big-busted sex-bomb, in her twenties, with her hair. She is 5’8” with slender legs and hips and the kind of
chest expansion that elicits comment and whistles wherever she goes. She has an extremely sensual face to go with it. She is
a perfect eleven o'clock type—a lot of woman, with an ebullient outgoing personal outgoing personality and is happily
married to a respected naval officer. When she came to me for coaching in the black arts, she had a tiny child-like voice with
all the inflections of Shirley Temple, Jane Withers, Wee Bonnie Baker and Betty Boop all rolled into one. Actually, an
intellectual girl, she sounded as though she didn’t have a brain in her head and could be accepted only on her looks.
Delving into her past, it turned out that when she was a little girl in New York, child stars were the rage, vaudeville was
still around, the movies were in their heyday and Hollywood was at the end of the rainbow. Our witch’s mamma was sure her
little dollink was going to give all those other kids a run for their money and wind up with her name in lights. After a lengthy
succession of try-outs, agents, amateur shows, kiddie reviews, bowing, curtsying, tap-dancing, baton-twirling, eye rolling—
not to mention sitting on the lap of every producer on Broadway, our witch had developed the voice that was to issue from
her vocal chords for many years to come. She, unlike witch A, had the humor, charm and bountiful looks to keep her happy
until she decided that there was something missing—something perhaps easily witchery, as she had long been fascinated with
sorcery and magic.
After talking with her, it became apparent that she could talk in other voices and intelligently! All she needed, with her
childhood dramatic training backing her up, was a little encouragement and the proper part to play. She had spent enough
time in England to imitate every kind of regional speech pattern from Manchester to Brighton. We decided that the most
important thing she needed was a new voice; so slowly at first, so slight as to be almost imperceptible, she started lapsing into
her best Hampstead dialect. Within two months her voice was a full tone lower, her accent was established, and she was
calling the shots in a way that surprised herself more than anyone. Now her role was established in perfect harmony with her
true type—worthy or inclusion in any Ian Fleming novel.
The question I hear now is “How can I possibly get away with changing my voice when everyone knows me as I am.”
There are several methods you can employ. The easiest, of course, is to simply change your pitch slightly and no one will
notice, but you’ll have the fun of seeing their change in response to you. If you are the type that would benefit by an accent,
but you can’t effectively carry it off, don’t even attempt it, as it could make matters worse. If you can carry a dialect well,
don’t worry about what your friends will think. Start it out as a joke, then lay it on so often that it becomes part of you.
Anything that cannot or will not gain acceptance if presented seriously will ALWAYS be accepted if properly presented as a
joke!
Those with a sense of humor will respond with laughter. Those devoid of humor will only appear as grouches. Those who
really like you and don’t resent your success or happiness will understand if your technique is explained to them. If things
aren’t going the way you’d like and you change your speech pattern and your few so-called “friends” say the “liked you
better the way you were,” you may assume that means they like to see you held down and getting nowhere fast! This applies
to all changes this book might bring about in your appearance and personality that will gain you new powers of enchantment.
The real results of your new voice will be most apparent around people who don’t know you. Oddly enough, a voice
change is the most difficult modification of your image to bring about, because it takes the most guts. It can well be the very
change you need to perfect your image. Insofar as vocabulary is concerned, the worst thing you can do is to affect a
sophisticated manner of speaking and use atrocious grammar and bad pronunciation. This is as ludicrous as the
aforementioned inconsistencies in pitch, relative to size. Countless comedy routines have utilized the character of the woman
who is trying to be cultured and puts her foot in her mouth every time she opens it. The difference between using comedy as
a magical weapon or being ridiculed by others is all in the self-awareness of the individual. In one case they think they are
laughing with you, but the joke is on them—as per my advice concerning accents. In the second case, they are laughing at
you, you know they are laughing at you, but your ulterior motives will give you the last and loudest laugh! In the third case
they are laughing at you, and you don’t even know it! This last case is obviously the one that must be guarded against.
The predominance of many hippie “witches” who don’t know the first thing about the manipulation of others, let alone the
forces around them, has given rise to the assumption on the part of many of these would-be witches that a few choice
astrological terms plus a ten-word vocabulary is the official speech pattern for magic and mysticism. These poor things who
are often convinced they have the “formula,” stop their mantras only long enough to utter such profundities as: “groovy,”
“wow,” “oh wow,” “heavy,” “yeah,” “right on,” “far out,” plus a few once-choice obscenities that have long-since lost any
impact. Don’t get me wrong, slang has always been and always will be the language of the people, but sad indeed is he whose
vocabulary is reduced to the use of only slang expressions, and a pitiful few at that!
There will always be those who, is their collective search for identity, employ only the most hackneyed of popular
expressions. We had flappers whose speech was limited to “Oh you kid,” “twenty-three skidoo,” “the cat’s pajamas,” etc., but
they claimed no magical power—only the hip flask, the fast joy, the devil-may-care attitude so dear to the hear of F. Scott
Fitzgerald. Nor did the hep cats with the zoot suits and the drape shapes and the reet pleats profess any magical awareness
while they were “in the groove.”
If you want your witcheries to work, avoid overuse of such expressions like the plague, as they throw a wrench in the gears
of any basic personality image and type you are in a truly prejudicial manner. Of course, if your witchery is centered within
such a group as the aforementioned, then you must employ such expressions as a means of gaining acceptance. If a witch
comes up to me some day, enlarges her pupils, and says: “With a hey nonnie nonnie and a hotcha cha,” she’ll be sure to get
my attention!
Music is one of the surest means of enchanting someone, and there is no doubt that music is the universal language. A
smart witch can enchant a man she cannot even talk to, if she can play (even badly) or sing music that is analogous to his
country. Through the proper choice of music, one can transcend all language, cultural, economic or ethnic barriers which
might otherwise be limiting factors.
Unfortunately, most people think this means “You will love me if I play you some of my kind of music, and I will
appreciate you for yours.” Get such stupid ideas out of your head. This assumption is like expecting everyone to think your
baby is as pretty as you do every time you bring out a snapshot of your child. Very few babies are ugly, and very few types of
music you could play would appeal to no one. But one of the biggest and most common mistakes a witch can make is to
assume the music she likes best will be equally appreciated by the man she wishes to enchant.
The fact that one’s taste in music resides in the Core of his personality gives credence to the statement that the soul of a
nation resides in its music, not yours! If you play him your kind of music, you are playing what represents your true
personality, but not his. If he does exercise his Demonic element in its corresponding musical form, rather than in a woman,
you are in the same position as the woman in the restaurant listening to the violinist mentioned in a previous chapter. You
will simply be another instrument added to the ensemble on the record—a fellow “fan” who adds to the enjoyment of his real
love—the type of music that is only a substitute for you! Therefore, you must take the place of your musical counterpart. The
only way to do this is to musically distract him with the opposite type of music from that which you represent while you
move in for the kill. This is simply like getting his old girl friend out of the house so you’ll have room to operate.
What is far more important to consider than the sort of music to which a person will respond, is the type of response itself,
relative to personality types. With regards to musical response, I have quartered our synthesizer clock into these basic
characteristics: Eleven to one—motivational; two to four—intellectual; five to seven—participating; eight to ten—social.
If you want to please a person, it helps to stress the kind of music that would be closest to his position on the clock. Strong
melody and rhythm are necessary to charm those on the left, with the beat taking precedence over the melody at nine o’clock.
Rhythm to these social types is more important than melody if one or the other must be sacrificed. The music is
companionship; the incessant beat, like chatter. This runs concurrent with the element of earth that we find at nine o’clock.
Being the most social, music represents companionship more to these people than any others, hence eight to ten o’clock types
are most likely to have their car radios going at all times. By the same token, these people, like the three o’clocks opposite,
are least distracted by music. The nine o’clocks need music for companionship but are more likely to pursue other activities
while listening. Even while making love these types will have a radio going with no distraction whatsoever.
Two to four o’clocks sometimes listen to music while they pursue other activities, but not for companionship, as do the
eight to tens. Two to fours appreciate and study music rather than respond to it. The mental aspect of the right side of the
clock sees to that. This is why they like music of a mathematical bent, such as Bach and Brubeck, whereas the fluidic
influence starts about four o’clock, with an emphasis on ballads and folk songs by the time five is reached. Being of an
esoteric nature, as a result of the air element, most adherents to experimental music and avant garde forms will be found at
three and four o’clock. Music critics fall into the two to four category as would be expected.
The eleven to ones and five to sevens are compelled to listen to music and are directly influenced by it the most. These are
the types that are unable to listen to music without responding and seldom will be able to pursue any other activities while
music is being played without giving attention to the music. The big difference in these two opposite types is this: The five to
seven is enveloped in the music and becomes a medium and reactor to it, whereas the eleven to ones are also swept up in the
music but become moved to action by it! Don’t expect to sexually inflame these types through music, as it will distract them
from anything you have in mind.
Quality, rather than quantity, is more important to the six o’clock, whereas the reverse is true of the twelve. A good
example of this would be a Sousa march, which could be enjoyed and reacted to equally by eleven to ones or five to sevens.
The twelve o’clock would rather hear the march played with the emphasis on loudness and therefore could appreciate hearing
it slightly out of tune on a broken-down merry-go-round band organ so long as it was loud. The march would then be used as
a triggering-off mechanism to get the show (the twelve o’clock) on the road rather than as a whole experience as in the case
of the six o’clock. This is the reason that when hearing music, the six o’clock will dance to it and the twelve o’clock will go
out and do something as a result of it! The nine o’clock will need it, and the three o’clock will analyze it.
The dance used to be one of the most practical uses of music in witchcraft. Now that physical contact while dancing has
become a thing of the past, we have reverted to an older form, in which each person dances individually—either for their own
expression or for the entertainment of someone else. The social elements of dancing are stressed by the number of people
who are dancing in an area or room instead of by physical contact between dancers. This should present no problem to the
witch, though, as most men are voyeuristic and will be much more stimulated by watching a woman moving about
suggestively than by dancing with her. The exceptions to this rule are dances which are designated to place emphasis on
contact with erogenous zones, and one can only trust that the day will soon come when dancing between couples will return.
Before such a pastime ensues, however, a new and epicurian set of sexual enchantment it once was. Don’t forget, though, the
music that motivates people to dance contains the same rhythms that motivate the muscles and tendons of the body to
fornicate. Horizontal dancing will always be popular and the intervals of sound that humans call music have helped to
maintain that popularity. As an old-time clergyman once said, “The Devil has always had the best tunes.”
When we think of music we seldom think in terms of the normal speaking voice, as such. Nevertheless, everyone’s basic
personality has its own rhythm, and that rhythm is exemplified by the normal cadence and tempo of the voice. If someone is
in high gear all the time, you probably notice how it shows in his way of speaking. One of the greatest tricks of human
manipulation is to be able to adjust the speed of your voice (and the relative pitch and inflection) to match that of the person
to whom you are talking. You should be able to learn the art of mimicry well enough so that you can lapse into a subtle,
almost imperceptible echo of the other person’s voice.
To do this, you begin your conversation with the other person, in your normal voice, which should, of course, be consistent
with your basic type, as we have discussed previously. That much, then, has been established and your image, as you would
have your quarry define it, is exactly what his Demonic element calls for. Within the first few minutes of your conversation,
you allow your voice, tempo and inflection to merge slightly with his. He won’t even notice this if you are gradual enough.
Accompany your conversation with very slight nods of your head, indicating you are in agreement with him. If he is a sour-
puss and displays certain mannerisms that brand him as a pessimist, don’t nod your head when you talk. This type wants
someone with whom he can commiserate and usually shakes his head from side to side even when telling of something
wonderful that happened! If you run into this type, shake your head from side to side, too, as you talk, letting him think he
has met a fellow loser.
Within five minutes of conversation, you should have thoroughly established yourself on the same speech frequency. You
have then performed a very potent magical maneuver. There are no longer two people talking, but only one. Your quarry is
now speaking as a whole person, using both his Apparent and his Demonic self. You have given him his Demonic voice by
appearing in the guise of yourself but speaking as him. He will be disinclined to contradict whatever you suggest to him, as
now he is the only one doing the talking and his ego—the crystallization of his true self, his Core personality, the Devil who
sent out the Demon you represent and the thing that must inevitably be served—will not allow him to speak out against
himself! He cannot disagree with what you say, because to do so at this time would mean to disagree with himself. He will
find himself saying things you want him to say and thinking they are his own ideas. Don’t neglect to nod your head ever-so-
slightly at regular intervals except when with a pessimist. Don’t forget that the most effective suggestion can come in the
guise of a question accompanied by a nod of the head.
If you’re dealing with one of the aforementioned grumps, keep your voice dropping at the end of each phrase and keep
shaking that head. Let him feel that you are the only person on earth who understands how crummy everything is.
Remember, if he didn’t see in you the traits opposite from those you are now projecting when he first confronted you, he
wouldn’t be charmed by you now. After you have kept up your mutual bellyaching and head-shaking and you’ve arrived at
the point in your conversation where you think it wise to interject whatever it is you want from this man, your next step is to
raise the pitch of your voice very slightly as you force your card on him. As you speak, this time, you nod your head instead
of shaking it. Drive your point home in two or three sentences, all the while nodding almost indiscernibly and speaking with
brightness in your voice. Then—drop right back into the role, you were playing, your voice dropping, your head shaking,
your shoulder ready and everything but the crying towels.
You have your suggestion shoved into his brain in such a way that he can never get it out. If he doesn’t follow your
suggestion right away, it will haunt him until he does. You got him when his defenses were down, and the door to his
unconscious was wide open when you tossed in your desire, all neatly packaged. The sooner he does your bidding, the better,
because that’s the only way he will ever get it out of his head.
Use your voice. It is one of your best magical weapons. If you do, you will quickly discover that not all ventriloquists keep
their mouths closed while talking.

On The Importance of Odors

“O, Nose, how you have deceived me!”
Iwan Bloch, Odoratus Sexualis

I realize that this is a somewhat delicate topic, but it is one sense in particular that women have most neglected to use,
hence more powerful for the witch who uses it.
Of the five senses, the sense of smell is the most neglected. An odor will evoke an entire state of consciousness more
thoroughly than any other form of communication. No other form of sensory cue has been so shrouded in guilt,
misinformation and self-contradictory definition as have the things we smell. The paradox of perfumery stands as the most
fragrant example of the olfactory deceptions wrought in the name of finery and good taste.
As a witch, you should learn some basic principles of enchantment through odors. First of all, DON’T SCRUB AWAY
YOUR NATURAL ODORS OF SEDUCTION. It doesn’t matter how much brainwashing has been done to make certain
bodily odors undesirable. Millions of years have seen to it that such scents will never be reacted to in a negative way. The
most successful witches are those who smell like women. This doesn’t mean that you shouldn’t bathe or wash your
underwear, but one can overdo a fear of “offending” to a point that negates any opportunity for success. This obsession to
scrub away dirt (and with it sin) is a by-product of the kind of Puritanism and Calvinism that defies all the laws of nature.
The Huguenots even had a hymn equating bodily odors with sin, called: “Everybody Stinks but Jesus.” There is no doubt that
to many women, a bar of soap has replaced the confessional.
 Women who are accomplished and pay strict attention to personal hygiene are successful in spite of their habits, not
because of them. Usually such cases revolve around established groups—business, social, professional—where acceptance
has already been gained. Then, out of protocol and decorum, stringent hygiene is maintained in order to perpetuate one’s
status. In the animal kingdom this phenomenon would be illustrated by the smelliest animals achieving status, then once
having attained favored position, sniffing each other critically to see who smelled the worst!
We are no different. When we meet a person to whom we respond favorably, invariably he smells good to us, even though
we may not consciously recognize any odor. If there is such an attractive odor present, it is usually one that would be
considered disgusting, disgraceful or repellent if its origin were known. If the odor that attracts us in the form of a perfume or
cologne, it is usually made from the sexual odors and mating scents given off by beavers (castoreum), cats (civit), whales
(ambergris), muskrats (MuscZibata), deers and goats (musk) and numerous plants and flowers whose odors, we mustn’t
forget, are intended by nature to attract for the purpose of survival and pollination.
It is inconceivable to think that human beings could be the only creatures without appealing sexual odors, yet odors that
originate in the sexual parts are considered anathema by a large majority of them. Millions of dollars are spent each year on
substances that will remove any trace of “offensive” human odor, and more millions are spent on purchasing the bottled sex-
smells of animals, to replace the scrubbed-off and astringently removed perfume that is the most bewitching of all!
Women also find male odors tremendously appealing. Some women for example get turned on by sweaty men. In fact
many folk dancers contain a gesture in which a scarf held under the armpit during the dance is waved about the man’s
partner.
I find it ironic that the science of perfumery was developed in days when such extracts were applied in addition to the
natural odors of the body. Many perfumes were employed because of the lack of sanitation and hygiene, which necessitated
the strong odors being covered up by stronger ones. As clothing became more cumbersome and elaborate, people perspired
more, and the accumulated secretions that lack of bathing left to ferment made perfumes highly desirable in polite circles.
If everyone went around with an overabundance of clothing and six months between baths, it would get pretty
uncomfortable in a crowded room. The main reason for the discomfort, however, would not be because of the odor of the
individuals in the room to whom you would be sexually attracted. It would be all those others present who were not your
type, that would make such a gathering a highly unrewarding experience.
Who or what would constitute those who wouldn’t be your type? Generally, assuming you are heterosexually inclined,
members of your own sex. This is the reason virtually all heterosexual women are concerned about personal hygiene. You
don’t get excited, only repelled, when you smell the female odors of another woman—and damned if you want to smell that
way too! Men and lesbians love that aroma, however. But other heterosexual women and homosexually inclined men find it
repugnant.
If you could portray the Demonic element within you, you would favorably respond to your own odor as a man would.
Your built-in perfume should be a perfect blend of acid and alkaline substances generated by the secretions of the Bartholin
glands, perspiration, and urine. Nature has constructed you in a manner that leaves folds of flesh in the proper places so that a
blending of the three just-mentioned substances is assured. If you doubt what I say, heed the fact that the most common
article of female clothing that is employed as a fetishistic substitute are panties, and the ritual accompanying the acquisition
of same invariably consists of sniffing of the crotch, performed in an epicurian fashion. Don’t be misled into thinking it is the
heady scent of the perfumed soap or sachet in your bureau drawer that makes your undies appealing. They are appealing in
spite of the spice and lavender, not because of it. Perfumes should be used over existing odors, not in place of them; and the
perfume you choose should bring out your own odor, not neglect it.
Some of you may have noticed that men seem to swarm around you most when you have your period. Undoubtedly, such a
situation has proved disturbing to many of you, as you feel it an inopportune time to really get involved, especially where sex
might be concerned. Here again, we must rely on the animal kingdom for our knowledge. The female of the species is always
most appealing to the male when she is in heat, which corresponds in some ways to the monthly menstrual cycle in a woman.
The changes which take place in your system at this time are such that the normal sexual odor is highly intensified and,
because of this, carries further. This is why such a big fuss had been made about offending at this time of the month—but are
you really offending?
It is true, some women have an odor that can cause very decided rejection during their menstrual cycle, but this is because:
(a) it is mingled with other odors that are incompatible (certain foods, tobacco, etc.); (b) little or no hygienic measures have
been taken, insofar as regular changing of tamp ons or pads; (c) a naturally excessive menstrual odor. (It has long been part of
folk wisdom that brunettes have a stronger natural odor than blondes.) The last two reasons relate to the intensity of the odor
rather than the odor itself; and I cannot stress enough that any odor, if strong enough, becomes unpleasant.
The most pleasing scents, when intensified enough, become noxious; and conversely, many of the most alluring scents are
reductions or otherwise objectionable odors. The basic menstrual odor is not offensive. It is only its over-intensity which
makes it so! The actual scent given off at this time is the most potent aphrodisiac a woman can employ if properly used.
Many old witches’ charms call for the use of menstrual blood invariably along with other ingredients thought to be
necessary. Magical potions, salves and even charms usually contain only one or two ingredients that really count but several
others that are thrown in because: (a) the more complicated something is, the fewer people will try to make it even if the
instructions are available; (b) the unnecessary ingredients serve to misdirect the uninitiated or unenlightened from the truly
effective ingredients; (c) the more difficult it is to make, the more dependency rests on the powers of the witch; (d) the
credibility of the substance will be greater—nobody believes in things that are too simple to understand; (e) a higher fee or
price can be charged by the witch; (f) the originators of the potion didn’t even know themselves that out of their complicated
mess only one or two ingredients were doing the trick.
Unless the human animal is to be considered the only exception in nature, you are theoretically appealing, rather than
offending, during your period. The only offending you need worry about is where your scent becomes overbearing or in
having to refuse an ardent male with whom you would like to go to bed. A fine trick, utilizing your menstrual cycle, requires
taking a tip from the makers of perfume. All the substances mentioned earlier in this chapter are the bases of oils and waters
which are considered pleasant-smelling. In every instance, the original substance from which the perfume is made is over-
powering in its odor. Only when scaled-down will such a strong odor be accepted as pleasant.
If your period produces an extra-strong scent, which potentially has tremendous drawing power perfume-wise but at a time
when you can’t gracefully do anything about it, put some of that aroma in a doggie-bag and save it! If you can think of a
more romantic name for a magical pouch containing some of your menstrual blood, go right ahead. The method my witches
have found most practical is to retain a sanitary napkin or tampon which has been well saturated and cut it down to a size
small enough to be unobtrusive. Cover it wit a very light material with an open weave so the odor will not be stifled yet the
contents will be unrecognizable if it should be discovered. The finished product should be in the form of a tiny pouch or
amulet about two inches square and sewn together at the top.
When you go forth to confront your quarry, tuck your sachet inside your blouse or sweater where the cleavage between
your breasts will hide it and also supply enough heat to activate the scent. Don’t worry about the smell being too strong, as it
will be cut down considerably from the intensity produced during your period but still retain its effectiveness. Don’t expect to
like what you smell if the odor wafts up to your nostrils. When the rest of your body is not experiencing such exhalations,
you will not be attuned to the odor as you would be during your period. Also the close proximity of your breast area to your
nasal equipage will make it seem stronger smelling than it is. If it really bothers you, place a small dab of Vicks in each
nostril and you won’t smell a thing, and the slight trace of comphor sometimes even adds to the effectiveness. If anyone
should ask you what it is, should it be seen, tell them it is an old witchcraft charm bag containing powerful herbs and
powders. Sometimes a leather thong, a string or thin chain attached that will allow the pouch to be worn around the neck is a
good idea providing your clothing will cover it.
Here are some other helpful hints in smell-binding: Gauge your use of bodily scents by the occasion and environment
within which you will be operating. If you’re going to be around nothing but other women, and it is among them that you
must pass inspection, keep yourself pure and (ugh) fresh. If you’re going to be in the company of men, however, let the
effective perfume that nature gave you work its wonders. I am appalled at the way a woman will reek of various odors such
as strong foods, cigarettes, liquors, etc. yet maintain a fanatical concern for her personal hygiene insofar as sexu al odors are
concerned. Of course, the literature of sexual pathology contains much reference to men who revel in all manner of strong,
over-wrought and abnormal odors.
Aside from the natural fragrance of your genitals, certain other odors can be employed to subliminally turn on a man. One
of the most effective of such essences is gasoline. When used in combination with other odors, it will surprise you with its
results. Gasoline is best employed where its odor can be subtly wafted into the room in which you are throwing your spell.
He shouldn’t be able to detect you are throwing your spell. He shouldn’t be able to detect it strongly but almost
imperceptibly. Dried grass and weeds, balsam, eucalyptus, pine, rubber are also very stimulating to men. Urine is another
odor which has only been erotically by-passed by the human animal, and there are more men who are stimulated by the smell
of urine than will ever admit to it. The odor of chocolate is sure to win children over to you if you are teaching or working
around them. To a child, no one can smell as nice as the person who smells like candy.
You are probably wondering why I haven’t mentioned specific scents that are well known as perfumes when you like many
of the oils and fragrances of an exotic and elegant nature. After all, you have been using perfumes all your life and most
certainly have your favorites. There is the answer to your question. We are not concerned here with your favorites, but what
will bewitch the other person. We have made our full circle from where we started at the beginning of this chapter, and this
rule stands sure: THE SCENTS THAT YOU LIKE BEST ON YOURSELF ARE INCONSEQUENTIAL. THE ODORS
YOU LIKE LEAST ARE THE ODORS THE MAN WHO REPRESENTS YOUR DEMONIC WILL LIKE BEST.
Those wonderful exotic fragrances: Bergamot, Jasmine, Jonquil, Tuberose, Heliotrope, Frangipani, Ylang ylang,
Sandalwood, Saffron, Lilac and all the exquisite creations of the world’s finest perfumers are largely manifestations of the
wearer’s own vanity rather than tools of the witch’s trade. The same perfume you select as your favorite smells good to you,
and if a man selected it for you, it is because it smelled good to him. Has a man ever presented you with an expensive bottle
of perfume? Can you honestly say that the perfume he gave you was the kind you would have chosen yourself? Or was the
stuff used once and then put in the drawer? Maybe he knew what you liked, because you told him, and bought it for you, but
did he really prefer it to others or buy it simply because he knew you would like it? Who was charming whom with the
perfume? Think about these questions and you will see that perfume is the candy—enjoyed the most by the consumer.
IT was once fashionable for all gentlemen of consequence to wear perfume. There is no reason why men should not wear
the same perfumes as women if they like the scent. Unlike differences in men’s and women’s clothing, perfume has been
employed by men as well as women throughout history, and it was not until late in the eighteenth century that its use among
men declined. Now a revival of male use of perfume seems apparent which is good. Women are more influenced by perfume
than are men anyway. Perhaps if men wear more, women will wear less, as they will be able to smell their favorites on their
lovers and husbands, thereby putting their own scent glands to work instead of some beaver’s.
Taste
When a child smells something he likes, his natural impulse is to taste it. This also applies to human adults, repressions
notwithstanding. It is simply repression of one kind or another that keeps an adult from following up his desire to taste an
object which smells pleasant. Most repressions are those which are taught, some wisely, others out of ignorance.
We refrain from taking poisonous substances, because someone has told us of the consequences. The old witch who lulled
her victim to helplessness through a potion or elixir was very much like the classical poisoner, who made sure that the
substance to be drunk was, indeed, pleasant to the taste. When the same witch was called upon to perform some miraculous
service, she knew the opposite would be needed and made sure the drink she gave her client was noxious and bitter. If
something wasn’t difficult to take, her customer would assume its effect to be worthless. This chapter shall deal with your
quarry rather than your customer. Therefore, whatever you employ for your bewitchment must be easily ingested.
The first requisite for any four to nine o’clock witch is that she learn to cook. Witches who are in the ten to three o’clock
category on our synthesizer clock need not know how unless they are playing the role of another type. Their talents should lie
in potions, and it is more important for a dominant type of witch to be able to make a good drink than to cook.
In dealing with food, a witch should realize that a great deal can be told about a man by his eating habits. Once his tastes
are known, his food preferences can be catered to. Though it is true that a man’s heart is reached through his stomach, it is
more important that he be fed the right foods, relative to his personality, than those you find the most appetizing. Like
perfumery, foods that you like best are not necessarily those that he will like best. Many a poor witch has slaved over a hot
cauldron, preparing what she considers to be the most delectable meal in the world, only to have it unappreciated. What is
even worse, though, is to spend a lot of time on a meal, watch him eat it with apparent enthusiasm and then notice a decided
coolness the next time you see him. What this often means is that he said he liked the meal to be polite. Chances are good
there are more reasons why he took a powder than your cooking alone, but the wrong choice of food could have just the
nudge he needed to s tay away. Had you served the perfect meal, you might have had another chance, and the next time his
mood could have been conducive to your success.
The only time you will find a man with a taste in food identical to your own will be when you have found a man who likes
exactly the opposite type of girl from what you are! I have seen many aspiring witches fix a meal that is exactly to their
guest’s taste using their own taste as a yardstick. These witches are terribly pleased when their gentlemen friends gobble up
every crumb then ask when the next dinner will be. Mistakenly, the witch thinks she has found a man who really appreciates
good food, in accordance with what she thinks good food should be. Little does she realize how well she has succeeded as a
chef, but failed as a witch, until she awakens to the brutal fact that he is around only for the food, not for her, and is not the
least bit interested in anything but what she can supply him in the way of non-romantic indulgences. These chow-hounds
can’t possibly get interested romantically, because so long as you have chosen the menu from your personal taste, and they
like what you have selected, you have the wrong man! These are cases where the witch’s ego can really get in the way, and
the gals that do the most boasting about their special way of preparing a certain dish can often be spotted as the ones who fail
witchery-wise. Until you are able to learn what he likes, don’t goof up by throwing him what you like!
I have devised a pleasant test by which one can tell whether a person is dominant or passive by nature. I call it “The LaVey
Salad Dressing Test.” No matter what kind of meal is served, the salad course can allow for personal choice if a basic type of
salad is served and various kinds of dressings are offered. Or if you are dining out, there are only a few fundamental
dressings available in most restaurants, and from these (French, Russian, Thousand Island, Roquefort, bleu cheese, oil and
vinegar) you may well discover more about a person’s character than you would ever think possible.
Men who are dominant and masculine archetypes prefer sweet dressings, such as French, Russian, Thousand Island, as do
women who are dominant or latent or practicing lesbians. Women who are passive, submissive, and feminine archetypes
prefer Roquefort, bleu cheese, and oil and vinegar, as do males who are passive or latent or active homosexuals. Salads are
seldom liked by small children unless a sweet dressing is applied.
The taste of sweet dressing, with its minty, tomato, spicy taste (plus the fact that it is most often used when seafood is
incorporated in the salad) resembles the odor of a woman’s sexual parts and is therefore agreeable to the archetypical male.
Conversely, the aroma and taste of the strong, cheesey Roqueforts, blue cheese, oil and vinegar, etc. is similar to the male
scrotal odor and reminiscent of a locker full of well-worn jock straps. This is naturally subliminally appealing to
predominantly heterosexual females, passive males and males with homo phile tendencies. If a chef in a restaurant has a
specialty dressing, it will not only tell much about his sexual predilections but often serves to classify the management of the
restaurant. Of course, there are many people who like all types of dressing, but there is usually a slight preference in one
direction.
A lot can be discerned from the kind of candy or cake a man likes. Dominant, self-indulgent, greedy types like candy, cake
and cookies with smooth texture—no nuts! They might love nuts, but by themselves, not blended with smooth textured
foods. These self-indulgent types don’t want to have to work while they eat and obstructions in their food distract them from
their pleasure. They will gladly attack a steak with enthusiasm but rebel when something like nuts come along to break up the
tranquility of an ice cream cone. These types have the least problems in life, as they will not readily allow them to develop.
Submissive males, who are often used to sexual abstinence, like food with rough texture and prefer cookies, candy and
cake with nuts, health foods, food that is either very bland or extremely hot, strong or sour. In other words, these types must
either get no definite pleasure and taste from food (abstinence) or become submissive to its strength. This is your cue that
they want to be dominated by you!
A dominant male will order his steak rare. One who is prepared to cater to your every need will order his medium or well
done. The truly dominant man will eat the frosting and throw away the cake even though it doesn’t seem “he-man” thing to
do. The man most likely to give you your own way will eat the cake after he has scraped off the frosting.
In the old days, witches used to place great confidence in an edible effigy of the person they wished to charm. Even such
festive confections as hot cross buns had a sexual meaning that isn’t talked about at Sunday school. Hence was born the
gingerbread man. Ginger has always been considered an important ingredient of love potions, and a love potion should
rightfully be called a “lust” potion. Whether ginger works as an aphrodisiac or not, when a gingerbread man was baked a
great deal of ceremony went into the preparation of the toothsome morsel.
First of all, it was assumed to be the proposed lover of the witch who prepared it or of the witch’s client. Most of these
cookie men were made for the use of lovelorn girls, by an older, experienced witch, who was wise in the ways of the world.
The general procedure was to have the girl disrobe and lie on a long wooden bench as would likely be found in a kitchen.
With her client flat on her back, the witch would procure a board about a foot square and place it over the girl’s genitals.
Then, she placed a small iron stove, similar to a Japanese hibachi, on the board and stoked it up. Forming the little figure
from the dough, and placing it over the glowing coals, she covered it and began to chant.
As she talked, she spoke of the lusts that would fill the man who was represented, the things he would like to do, the
exaggerated state of his member and the consuming desire of the girl on the bench. Telling the young woman that the heat
from her loins and groin must merge with the glowing coals, she goaded the girl with erotic suggestion until a climax was
obtained. Sometimes the orgasm was assisted by the witch, who was often a lesbian who found that caressing her customer’s
breasts was nice work; or occasionally a “demon” assistant would appear to help, in the guise of a local dirty old man.*
Knowing the time needed to bake the cookie, and gauging it accordingly, the witch removed the brazier and board from the
now-spent woman and produced the finished product.
Wrapping it carefully with a few more incantations, the witch got her customer dressed and sent her on her way. The young
woman was to present the cake to her young man as soon as possible, while it was still fresh, then sit back and wait for the
results. It got so whenever a guy got a gingerbread man, he knew what was up, and more often than not took full advantage
of the opportunity! Chances are good he believed in witchcraft in the first place and the knowledge that a spell had been
wrought on him could not be glossed over. Combine this with the confidence of the witch when she proffered her spicy
cookie, and you can easily see why such enchantments seldom failed.
The tradition of bride’s biscuits is directly linked with the use of a cake for purposes of instilling sexual desire in a new
husband; and any girl who bakes goodies for a man she likes is keeping an old witch-custom alive.
The term “cookie-lady” is synonymous with “witch.” The association of edibles with sexual desire will always make the
ingestion of a certain food or drink the most desirable short-cut to romance in the popular mind. When the story got around
about the Garden of Eden, it only helped propagate beliefs which had been around for thousands of years. Consequently, love
potions are supposedly the stock in trade of the sorceress.
As previously stated, the function of a so-called love potion is only that of an aphrodisiac. Each day I receive several letters
from persons who think that a good love potion will solve all of their romantic problems. At best, all a love potion can
accomplish is sexual stimulation. Any lasting love which develops will not be induced by the potion but by the person. Many
of the old recipes for these drinks were nothing more than instructions in the preparation of liqueurs similar to many that are
now available on the open market. Commercially available “love potions” are:

Advokaat—an egg and brandy liqueur.

Chartreuse—a French liqueur supposedly containing 130 different herbs and spices in its secret formula.
Crème de Noyaux—almond-tasting liqueur made from crushed seeds of apricots, cherries, peaches, and plums, with an
orange peel flavoring and a brandy base.
Drambuie—a liqueur with a Scotch malt whiskey base, flavored with spices and honey.
Goldwasser—a spice liqueur containing actual flecks of gold leaf, long considered both virility producing and curative.
Kümmel—a German liqueur made from caraway and other seeds.
May Wine—Sweet white wine flavored with woodruff.
Metaxa—a dark, sweet resinous Greek liqueur with a brandy base.
Mezcal—a Mexican liqueur, stronger than tequila, but also distilled from the fermented juice of the maguey cactus. The
traditional variety made in Oaxaca has an actual worm from the cactus floating in each bottle, attesting to its authenticity.
Parfait Amour—a violet flavored liqueur often actually sold as a love potion.
Sloe gin—a liqueur made from the sloe berry (black-thorn), an old ingredient commonly employed for love potions.
 Vermouth—a wine containing most of the herbs and barks of ancient love potions and well known to all. The name
originated from wormwood, one of its original ingredients, called “Wermut” in German, meaning “essence of man.”
If you want to save a lot of time, just go out and buy one of the aforementioned liqueurs. Each contains ingredients that
have long been considered essential to love potions, and some are identical to preparations once dispensed as such. For those
of you who want to make your own, here are some well-tested recipes:
Syrup of Priapus:
One-half ounce of flowers of stoechas; twenty-five myrtle berries; two-thirds of an ounce anise; two-thirds of an ounce of
wild carrots; one half- ounce of saffron flowers; fifty dried dates; four egg yolks; and one pint of pure spring water.
Warm in an eathern vessel well sealed for twenty-five minutes.
Take off the fire, filter through a napkin and when tepid, add: two ounces of pure honey.
Let macerate twenty-four hours, shaking vessel three or four times, pass through a sieve.
Serve him one to two teaspoons in the evening.

Pousse-l’Amour (Liqueur of Love):

Prepare in a wine glass: a quarter glass of Marraschino; add the yellow of an egg; a quarter glass of madeira and of Crème
de Cacao; a quarter wine glass of brandy. Serve without mixing, taking care to leave the egg yolk whole.

Gentian Wine:
Grate one ounce of gentian root and let macerate for twenty-four hours in three and one-half pints of brandy; add a little red
table wine, seal vessel, leave it in the sun for eight days, filter well.

Wine de l’Amour:
Take a fifth of white table wine and incorporate the following substances: two vanilla beans, one ounce cinnamon bark,
one ounce ginseng, and one ounce rhubarb. Let macerate for two weeks, stirring daily, then filter and serve.

Hypocras Aphrodisiaque:
One ounce crushed cinnamon bark, one ounce of ginger, one-third ounce of clove, two and one-quarter pounds of
granulated white sugar, and one and three-quarters pints of red table wine.
Let these ingredients macerate for five days, strain the whole through a cloth and pour wine through a funnel.
To consume, pour one ounce of the mixture into the wine habitually drunk.

Abyssinian Liqueur of Love:

Prepare in a glass: two lumps of sugar, four drops of Curacao, one wine glass of red Port wine.
Fill the glass with water and let warm almost to a boil.
Serve with a slice of lemon pierced with four cloves and a little grated nutmeg.

Eliser Satanique:
Take one fifth of vodka, pour into a jug, and incorporate the following: one two-ounce jar of instant coffee, prepared with
one quart of water that has been brought to a boil, one vanilla bean, one-half ounce Mandrake root, one small tin of sesame
seeds, and one pound of granulated sugar.
Let these ingredients macerate for one month, stirring daily, but otherwise kept stoppered. Strain and serve.

If you are having a party and want an easy-to-make punch that will be consumed copiously by those who don’t even drink
and has a decidedly sneaky effect, I have used this to great advantage for many years:

Goblin Juice:
Mix together one fifth of rum, one fifth of vodka, one large can of pineapple-grapefruit drink (prepared under many brand
names), one small can of concentrated frozen orange juice, diluted as per instructions on container; and four ounces of
grenadine.
You will produce a drink every bit as potent as the most exotic Polynesian concoction. Serve with ice and lots of salted
goodies.
Whatever you do, don’t make the mistake of thinking that a love potion will work when everything else has failed. If you
expect to find a magical elixir that will enable you to have whoever you want without lifting your little finger to help, forget
it! There are hormonal extracts that can work wonders, but they require considerably more knowledge for their use than
meets the eye.
When employing any type of aphrodisiac, many factors must be considered, chiefly side-effects and personality variants.
Knowing all about love potions but nothing about people can lead to a situation very similar to the classic anecdote about the
man who was never successful with the ladies, who one day accidentally strolled down a narrow street in an old section of
town—an area he had no knowledge even existed. Noticing a small shop, its windows so dusty and dirty it was almost
impossible to see beyond them, he stopped to peer inside. What he saw intrigued him—all sorts of glass vials, stoppered jars,
stuffed birds, battered clocks, etc. Trying the door, he found it opened quite easily, and upon entering, was greeted by the
stereotyped little old man in gray hair standing behind the counter, almost as though he was expecting him.
Getting down to business, the wizard (for that was his profession) told the man he had just the thing he needed, to which
the man replied that what he needed was a good love potion, and he doubted that he would find it there or anywhere else. The
wizard then informed the man that he did, indeed, have a love potion and a good one. Asking the price of such a rare
commodity, the man was informed that it was only a dollar and forty-nine cents. Saying he would take one, waited while the
wizard went out back to get it.
That following evening the man had an opportunity to try his elixir. Much to his surprise, it worked, and the girl he was
with fairly raped him on the spot. Well, what do you think the man did? You’re right! He went right down to the old wizard’s
the very next morning and it was so early the store wasn’t even open. A small pencilled sign on the door informed him that if
no one was at the store, to ring the upstairs bell as that was where the proprietor lived. Doing so, he was admitted cordially by
the old man and then saw a sight that took his mind off his new-gotten fulfillment. The old man lived in splendor!
Everywhere his gaze fell, the man saw incredibly valuable and beautiful furnishings and objects d’art, and the décor of the
place was in the most extravagant but elegant taste imaginable.
Commenting on what a nice place he had, the man regained his composure and announced that he had stopped by to pick
up a few more of those love potions. Agreeable to the sale, the two adjourned to the shop, where the wizard produced six
more doses.
A month passed, and the man again appeared at the wizard’s shop. This time he was worn, haggard, sallow and bent. His
eyes were bloodshot and strained. The wizard had been expecting him. The man had become involved with many women—
seven to be exact. All provided by the wizard’s love potion. Now he could not get rid of them! They had complicated his life
beyond belief! He even feared for his safety. The wizard knew what the man had in mind. He was very wise. He told the man
he had a potion that would make those girls forget he even existed. He assumed the man wished seven doses and was correct.
Wondering if he would have enough money to cover the purchase, the much-relieved man asked what the cost would
amount to. The wizard mentally added the price up, as it required no great accounting. Seven doses, at five thousand dollars
per dose, came to thirty-five thousand dollars. Shaken, the man said he thought it was awfully steep and allowed as how he
would have to sell his house to raise that kind of money. He then asked the wizard why his love potions were so cheap, but
the antidote so expensive, to which the wizard only commented, “How do you think I get all that nice stuff upstairs!”
----------
* In those days if a girl had been properly schooled in theological topics, she would have learned all about various demons,
including the dreaded incubi. Such things as orgasms were automatically defined as demonic possession, so a witch could
always produce a “real” demon or so under such circumstances. If an orgasm occurred under sacred circumstances, it was an
ecstasy.

Touch

“And her hands are bands for binding; for when they place their hands on a creature to bewitch it, then with the help of the
Devil they perform their design.”
--Malleus Maleficarum

Skin softness, like the proper perfume and perfumery hygiene, is an almost exclusively feminine preoccupation. Men, the
animals that they are, are seldom really concerned too much about whether a girl’s skin is baby-soft or not. Unless a man is
fetishistically attracted to smooth skin, he will always give preference to a woman who represents his Demonic element, even
if her skin is less than perfect. Certainly, very few men like coarse, rough skin on a woman, but the average gal has much
more to look after, as far as her witch-power is concerned, than her skin. The obsession for soft skin is a throwback to the
days when women who were respected were those who never used their hands, and soft skin was a mark of gentility.
Don’t get me wrong, I think it’s a decided advantage for a witch to have reasonably smooth skin. I simply find it magically
unsound to pay homage to your femininity by way of your skin and completely forfeit it in other more important ways. A
woman will use gallons of lotion on each year to soften her hands, face, arms and legs, while keeping her weight down to a
skeletal figure that will practically leave punctures and bruises on a man making love to her.
Regardless of what the ads tell you, not all men like creamy skin on a gal. The men you’ll find up around twelve o’clock on
the synthesizer usually have a predilection for soft skin, soft flesh, and yes, even flabbiness. Six o’clock men, however, like
their women muscular, firm and sometimes like shoe-leather!
Take a tip from these extreme types. If a man likes extra-soft, translucent skin, chances are good he won’t like you skinny,
whereas if he goes for girls with a boyish figure, he’ll not mind if your skin is a trifle weather-beaten. The consistency of
your flesh is far more important than the delicacy of your skin. What makes the skin men love to touch is the flesh that lies
beneath.
 There are four basic types of flesh, and each type corresponds to a position on the synthesizer clock. These basic types are:
three o’clock—sinewy; six o’clock—flabby; nine o’clock—rubbery; and twelve o’clock—hard. The older a man gets, the
more he likes extremes of his Demonic type. He starts out as a boy, liking the kind of girls that are almost female duplicates
of his Apparent self. Then suddenly, he will find himself falling for a girl that is exactly the opposite of every one he has ever
liked. It is at this time that he has reached true sexual maturity. He no longer is attracted to girls who are “sisters,” but to
those types he could never hope to find in his immediate family.
The same selective sexual maturity can be seen in girls, when a succession of childhood sweethearts of the type analogous
to the girl is followed by the one great love that is represented by a totally different type—the Demonic. We often see cases
where a girl has married her high school sweetheart and several years later the marriage falls apart when the woman meets a
man who is completely the opposite of her husband. The reason for this kind of occurrence and also the common failure of
childhood romances that later develop into bad marriages should be obvious. In instances such as these, a decided difference
in the flesh tone will be noticed between the wife and the other woman.
The first manifestations of an Apparent/Demonic change-over are seen in the hair and complexion. The boy who has
always liked girls who were fair and blonde will settle down with one who is a brunette with olive skin. The girl who has
only dated boys with dark hair and eyes will suddenly get serious about one with fair skin and sandy hair.
Just as these flesh and complexion variants are observable in a white environment, so will the be readily discernible in an
oriental culture or within the black community. All of the rules of personality analysis in this book apply to black people as
well as white. The same subtle differences exist in all races. One only ha to open his eyes to observe them. The old cliché that
“all ________ (fill in the blank with whatever race or nationality will be appropriate to the conversation) look alike to me”
can only be applied when one is prejudicial in the truest meaning of the word. Where one doesn’t want to see the difference
in types within a given ethnic group, the people comprising that group would, indeed, “all look alike.” An insect, asked by
another insect, to describe what it was that almost squashed them might reply that it was a person. Asked to elaborate, he
would probably drop the subject with, “How should I know? All humans look alike to me!”
If a man likes a firm, boyish figure when he is twenty-five, by the time he is forty he won'’ mind a few muscles and
tendons that show—in fact, he’ll secretly like them. If, in his younger years of adulthood, he goes for a baby doll type, by the
time he is twenty years old, he will revel in your dimpled thighs and little rolls of fat. If he won’t admit these things to you,
it’s only because he’s afraid you’ll think him “odd.”
Nothing can unconsciously turn a man off more than a musculature and flesh tone that is antithetical to his Demonic type.
This is why clothing is such a blessing, as it allows you to camouflage a great deal of your actual appearance. How much or
little of your flesh should be displayed, and under what conditions, will be explained later in the book. If a man likes his
women tawny and firm, nothing will repel him more than a cute, chubby body with milky skin. He will think of it only as
“sickenly flabby.” Conversely, the man who prefers his woman to be made of marshmallows and jelly will find little
stimulation in a gal who “feels like a guy.”
Of course, there are happy mediums, you are thinking. Yes, there are compromises between extremes, but don’t try too
hard to be “perfect” by spending all your time toning up your flesh and skin. The so-called perfect girls are the ones that scare
men off because they are neither fish nor fowl. The old saying really applies that advises, “If you try to please everybody,
you often wind up pleasing nobody.”
The importance of tactile communication is mo re important to women than to men. A man’s sexual and romantic interest is
generated principally through the sense of sight, followed by smell and hearing, with touch and taste last. It is interesting to
note that women place far less emphasis on male appearance; his odor, voice and touch are sometimes even more important
than how he appears. Witches should accordingly not make the mistake of thinking that massaging a man will turn him on,
unless it is actual manipulation of the sex organ. Most women respond strongly to massage, so therefore think a man will.
The men that respond sexually to a body massage are those whose Core is that of a woman. Heterosexual men who like
bodily massage invariably are stimulated by thoughts of lesbian activity between women and find lesbians very appealing.
Homosexual men are almost all stimulated by body massage as are virtually all women.
Rather than concentrate on actually caressing a man to charm him, allow him to think he is getting away with something.
Arrange it so that your body will touch his in a manner that can appear as by accident, or if you feel bold, use the old trick of
touching feet or legs under the table. This type of action, corny as it may seem, is infinitely more stimulating to a man than
hand caressing. It is partially because of the intimacy of having contact between parts of the body that would normally only
touch during sexual activity. Even while dancing the legs and feet seldom touch. Social contact with the hands between
persons of the same or opposite sexes occurs regularly in everyday life, so the hand loses a great deal of its potential as a
magical weapon.
To a woman, the emphasis is on the pleasure she receives through the tactile maneuvers of others. To a man, the erotic
emphasis is on the stimulation gained from feeling. Women like to be felt. Men like to feel. Don’t reverse the procedure,
unless you use your feet or legs for contact.
There are always those masochists who love a gal who will take a firm hand with them. These are often the types I
mentioned earlier that act the most sexually aggressive but really are pleading for a slap in the face or a bust in the mouth.
Wrestling matches are their thing, and the witch must use plenty of physical contact with them and treat them like the
comb ination of demanding mother and nurse they crave. Because these type men are often the most stable in the world of
business and finance, they are frequently good catches for the witch who is handy with her mitts and aggressive enough to
use them. Lady judo and karate experts are always tremendously appealing to these men, and masseuses likewise find
themselves catering to such types.
Wherever you find classes in touching and feeling, which seem to be popular now under a variety of esoteric names, you
will find them populated with people who are only one step removed from the topless bars and Playboy Clubs they deride as
being “look-but-don’t-touch.” In the case of these feely-academies, the standard of conduct is “feel-but-don’t-do.” Because
intellectual or pseudo-intellectual males would be attracted to caressing and pinching on a scholarly basis, don’t expect to see
much other than two to five o’clock types, both male and female, attacking their inhibitions at your local Center for Tactile
Enlightenment. The person running the show, however, will often be a socially gregarious bisexual eight to ten o’clock, who
likes to watch ten to twos feel each other up. Men in the eight to ten o’clock bracket will respond to a clinical approach to
sex, as their Demonic counterparts are on the intellectual side of the clock.
The one final tactile trick of the witch who is brazen has always been to reach down and touch a man’s penis, even if he is
clothed. Such a tactic requires a great deal of nerve, but is so blatantly outrageous that it will be guaranteed to get results.
Don’t grab or grasp, but subtly place your hand on it. If you are lady-like (yes, that’s what makes the difference!) he can’t
become offended, only flattered, spellbound or tremendously stimulated. Men are not subtle creatures by any means as the
most successful witches know.

4. Looks Mean Everything

You Don’t Have to Be Ugly
“She goes forth from her hut, clad in a coarse garment, bare of foot, hair unbound and flowing on to her shoulders.”
--Ovid

The quotation you have just read might be referred to as the “Curse of Ovid.” It is an affliction common to witches who feel
they must adhere to the description of the Roman satirist, whose tongue-in-cheek description has been accepted as de rigeur.
If you have good looks and you want to be a witch, then you must exploit your beauty at every opportunity. Very few
women actually realize just how much emphasis a man places on appearance. You don’t have to be a flashy to get visual
attention either. Despite the sound of your voice, your scent or the texture of your skin, your appearance must command
attention. If you are really ugly, you must capitalize on your grotesqueness.
The truly ugly girl has others at a disadvantage, because rather than hurt her feelings, they will do things for her out of
guilt. If you are homely and light-hearted and call others’ attention to it, they will think you are a swell sport, talk about what
a shame it is behind your back and try to avoid appearing patronizing in your presence by not doing anything special for you.
If you are strange looking and act like you don’t really think so, trying to look as much like the others as possible, they will
still talk behind your back, but a little more cruelly. When you are in their presence their guilt at having done so, combined
with the fear of weakening your apparent self-confidence, will cause them to be extremely patronizing. Neither of these
patterns really gains you respect but only sympathy.
Respect based on accomplishment can only be given by those who are humble, wise, and themselves worthy of respect.
From those who have achieved little or nothing and are ego-starved and insecure, respect can only be gained through fear. If
you are genuinely grotesque in appearance, the two ingredients you must possess in order to gain respect are accomplishment
and awesomeness. Through accomplishment, you will gain respect from those who are just. With your awesomeness, you
will gain respect from those who are small-minded.
For centuries deformed and homely people were considered spawn of the Devil. I learned the present day formula while
working in carnivals, where I grew to know and love the people of the side show—the “human oddities” or “strange people,”
as they are called. The passing of the side show has left a void that psychologists could well study. It seems that public
sentiment and guilt at exhibiting deformed people caused the demise of this institution.*
No one ever consulted the performers themselves, however, as to their feelings on the matter. “They should not be
exploited.” It was “cruel,” it was said, “in bad taste,” “sadistic.” So the side shows folded and the freaks became “unfortunate
people who had a right to live just like anybody else”; so instead of getting paid while people stared, they got to go into
supermarkets with their normal niece, just like anybody else, and people nudged each other, and did double-takes, and ran
down the aisle to get their friend, and did exactly the same thing that twenty years earlier they would have paid to do and
done openly—not surreptitiously.
I say that if you are in any way beyond the help of glamorizing techniques, take the Devil’s name and play the Devil’s
game and let people know it, for you are the witch that Ovid cast for the world to see. Learn a skill. Paint, play, sculpt, write,
draw, read—so that those who matter will respect you because you are strange, wise and capable. Let your status as a witch
be known, not sanctimoniously, as a “good” witch or a “white” witch, but as a stereotyped witch, who has taken her lessons
straight from the Devil himself!
 Wear the colors that would be consistent with your type on the synthesizer. Do everything else in accord with your type.
You will then be perfect, but strange looking, and that will confound others. You will be outrageous, because everything
about you will fit, despite your homeliness; and with your hint of secret powers, the small-minded will fear you, and well
they should, for should you follow this advice, you will have those powers.
If you’re pretty enough to attract men at all, you’ll be able to take advantage of the formulas contained in these chapters on
glamour. One of the most commonly asked questions by students of witchery, upon leaving some of the tricks which follow,
is “Why do I have to do that? I get enough attention as it is!” My answer to that is: A witch can never get too much attention,
and if you have a surplus, you not only have more victims from which to choose, but an abundance of potent lust-power
being poured into you. I will discuss the meaning of “lust-power” later on.
Another frequently asked question is “If I do all these outrageous things you say, what kind of men am I going to attract?”
The answer to this is, all kinds! If your objections to utilizing some of the methods I tell you are founded on your fear that the
only kind of men who will respond to you are the worst kind, get that thought out of your head. A pretty girl will be
propositioned wherever she goes, and the best or worst in men, depending upon your definition, will be influenced by the
environment in which you operate.
If you are a sexy witch, employing all of the accoutrements of outrageousness, and you go into a bar in the worst part of
town, all of the drifters, hustlers and winos will be goggle-eyed over you, and you will think, “That Anton LaVey is nuts!
Look at the kind of characters I attract when I come on like this!” Just try going to a fashionable cocktail party the same way,
though, and you’ll have all the women glaring at you and all the men swarming around you. Attend a business convention
and have businessmen clustering about; and present yourself at the Fourth of July planning committee dinner and find
yourself the darling of every Elk, Moose, Odd Fellow, Legionnaire, and Veteran of Foreign Wars.
What I’m trying to say is that you will steal the show, and the kind of men you attract will depend upon the type of theatre
you’re working! Don’t forget that sex appeal is a universal appeal and is not limited to certain economic or cultural levels. If
movie goddesses worried about only appealing to finer and more exclusive males, they would never get anyplace. This
doesn’t mean they have to go to bed with every guy that ogles them on the screen, much less even ever speak to them. It’s
just that if you utilize certain tricks that will create compulsion in enough people, you’ll soon be able to see the right face in
the crowd, and the old adage, “Them that has, gets,” will take on new meaning.
A most devastating stigma that can confront any witch is the fear of being” phony.” If you’re afraid of being considered
phony, you will surely fail. No matter what you do to appear otherwise, if you succeed in anything, there will always be the
charge of phoniness leveled against you by those who either can’t stand you success, don’t have the guts to do what you’re
doing or wish they’d thought of it first! If you remain within the bounds of public propriety (and most outrageous tactics
are!), perform your tasks or responsibilities in an efficient manner and are civil and courteous, you’d be surprised at the
things you can get away with in your appearance.
The witch ahs always been a rebel, but not in a way that she can be stereotyped. Her actions and appearance are far more
non-conforming than the wildest hair, grimiest clothes, mismatching attire and body-art of the most far out stereotyped
hippie. Yet with her subtle violations o taboos, the witch, in all her non-conformity, cannot be labeled a non-conformist!
This very paradox is one of the reasons for her power. She is, but she isn’t! She is a complete woman, a perfect
capsulization of her synthesizer type, yet she defies sacred cows the other women kneel before. Let’s see how she does it.
---------
* Interestingly enough, almost all side show performers who were able acquired a skill or utilized a talent in conjunction
with the obvious drawing-power of their appearance, thus combining accomplishment with awesomeness.

Make-up: Projective Coloration

How often we encounter the man who has a fit when his wife uses glamorous make-up revealing clothing yet will get all
excited when he sees another woman doing the same thing! This is not an isolated phenomenon and is especially prevalent in
men who have been raised in an ethnic group that still places great value on a wife as a mother, cook, housekeeper, nurse and
piece of property—but not as a woman! All you gals who advocate a “natural look” and disavow make-up are playing right
into the hands of these fellows, and if you’re “lucky” might wind up with one—and also wind up a personality-less drudge.
You may be sure of appearing as good, safe, stay-at-home wife material, and he will have the utmost respect for you, as he
would for a faithful cook, but he’ll not respect you for the one most important asset every woman who has the wherewithal to
employ it—you looks! Vanity not only keeps a woman young, but also gives her something to live for, and if you get saddled
to a man who stifles this basic female urge, yet ogles its effects in other women, he could well be knocking years off your
life.
This doesn’t mean you should keep up with every new style in an attempt to keep a youthful appearance. It simply means
you should appear in a manner that you can identify with sexiness at some time in your life, for that is what really counts.
The woman in her sixties, with her funny hat with the cherries on it, her rouged cheeks, battleship corset and whitely
powdered nose is to be admired, for she is sustaining herself by way of what she considers to be an expression of glamour,
analogous to the most sensually-appealing period in her life. Her vitality is continuing because of what let’s call “Erotic
Crystallization Inertia” or ECI.
Just about everyone displays some form of ECI in their appearance except for those who seek to escape it through their
adoption of every new style in clothing, make-up and hair that comes along, and I have found these to be the most insecure
and truly unhappy of all people. Women who affect total appearance changes on a frequent basis are looked upon by others
as being “vital,” but alas, their vitality stops at their appearance, actions and speech. Underneath their stylish façade they are
groping, grasping, searching, yearning, tragically unhappy creatures.
The first place to start and least expensive is with your make-up insofar as bringing out the witch in you. If you want to
look like you have just died, go easy on the make-up, because vitality is associated with color. That’s why they overdo the
make-up so often in preparing the body for a funeral—to make it look alive! Of course the body looks like “it’s just
sleeping,” rather than dead—it undoubtedly has more color in the face than it did when alive! The resulting “life” in the skin
color often imparts an appearance of actual breathing.
If you are a vampire type, you should learn a few things about vampires. The vampire is pale and wraithlike, with sunken
dark eyes, while it is unable to get some nice juicy person to suck on. A successful vampire (and that is the kind you want to
be!) always has a feast waiting. Remember, in all types of witchery, them that has, gets! This even applies to vampires. So
don’t look like an unsuccessful vampire, and you won’t be one. This means you’ve got to accentuate your mouth, as that is
the only orifice of your body into which large things (food) can be inserted that is visible in polite society. Call attention to
your mouth, but not through the overuse of your vocal chords, because then everything is going out and nothing is hinted at
entering. Wear red lipstick. Not pale red but bright enough and dark enough to be of decided contrast to your skin. Even if
you’re not a vampire type, remember that witches and vampires have long been identified as one and the same, and many
languages have only one word for the two terms. Your mouth is one of the most erotically stimulating parts of your body, so
don’t neglect it by making it look like it’s something that’s just there because you can’t help it. Wear the brightest, reddest
lipstick you can find.
The protests to what I’m saying will be at least one of these: (a) It looks “cheap”; (b) It doesn’t look “natural”; * (c) It
detracts from the eyes; (d) It makes you look older; (e) It’s out of style. My answer to (a) is, “cheap” is just a synonym for
“available” and every witch who is good looking should look available. That doesn’t mean you have to be available!
Anything that will make you look available, without your actually coming out stating you are, is fine. You must make every
man that sees you think he would like to go to bed with you, and the only way you can do that is to give him sneaky cues that
will lead him to think he can.
My answer to (b) is that a man doesn’t care one hoot if you look “natural,” so long as you look sexy. I have proven many
times over that the “painted hussy” will steal the show from the more “tasteful” girls. Many years ago, I had my witches
wearing false eyelashes with heavy eye make-up, ** and though they were always criticized by other women as looking
“artificial,” they got all the attention from the men. When a man sees a make-up job that is blatantly and obviously make-up,
he is automatically flattered, because he knows that the woman is trying to look sexy. Men like to see a sexy -looking woman
and it pleases a man to think that a woman is knocking herself out trying to please him. (If you are attempting to enchant
purely for your own physical or romantic self-indulgence, don’t turn the guy off by being fearful that your make-up will get
smudged during the course of your love-making. First impressions are lasting, so once the emotional crystallization has taken
place, be glad that all your projective coloration has done the trick. Contrary to what you might think, a man won’t be
disillusioned by seeing you without your make-up.)
Red lipstick signals the fact that you’re trying to please. Whatever turns a person on is “natural,” and we had better get rid
of that hackneyed term. You should only consider what is socially acceptable and what is not socially acceptable! Then, from
the socially un-acceptable things, decide what is harmful and what is harmless. To most people, the term, “natural,” means
“naked.” So if you really want to be “natural,” walk around with all your clothes off, but be sure if you’re wearing make-up it
looks natural!
If you think dark red lipstick will detract from your eyes (c), you’re crazy! What’s wrong with displaying one of the most
erogenous spots on your body, if you can get away with it; for that is what your mouth represents. You surely don’t worry
about your mini skirt detracting from your eyes, nor your forty-two-inch bust, do you? Those things are a Hell of a lot bigger
distractions than a crimson mouth. If you wear enough eye make-up, you’ll have a double threat going for you, as the gazer
will be tempted to both your eyes and your mouth. An expressive pair of lips with an occasionally provocative exposure of
the tongue can drive a man wild, and between such an eye/mouth barrage, he can be reduced to putty.
The mouth can often be a worthwhile detraction from the nose. If you have a nose that you consider imperfect, the best
thing you can do is hide it in between a tempting scarlet mouth and a pair of inviting eyes.
Insofar as bright red lipstick making you look older (d), if you ever put on your mother’s lipstick when you were six years
old, you knew then that it made you look older. The very budding of sensuality that promoted that act was enough to create a
lasting impression, which was retained to this day. Little children invariably choose the color red first and the redder the
better. When you wanted to put on your mother’s lipstick, you certainly chose the brightest color she had, as it would served
better as overcompensation for your youthful years—it would make you look that much older. Therefore, you now equate
lipstick with a strong contrast to your skin with an artificial aging process.
 Combine this with the element of “availability” and “tawdriness” that bright red lipstick connotes. A woman who is
“available” is usually one who is experienced” and here again we can easily equate “experience” with “age.” Don’t worry on
that score, because unless a man put on his mother’s lipstick when he was six years old, in an attempt to look older, he won’t
have the same association as you do.
Concerning being “out of style,” the only time a witch will ever be completely “in style” is when there exist enough
influential women who apply the principle of dress and make-up set forth in this book. The “painted woman” has been the
sex symbol throughout history, so don’t be afraid to use that warpaint. The real witch has always been a “scarlet woman,”
despite the popular image of the old hag. Whatever you do concerning make-up, avoid grotesqueness unless you are
downright homely to start with. Make-up should be employed to exaggerate your charms —not to camouflage them!
--------
* Aside form the vampire look, another indisputable reason for wearing red lipstick is that it conforms to the classical image of true beauty. Through the
ages certain things have been perennially considered marks of a naturally beautiful woman, such as soft, rounded curves; delicate hands, shining hair, small
feet and . . . ruby lips!
** The reason I’m not instructing you in how to apply eye make-up is because this area needs no exploration, as the current style is to wear any type of
eye make-up one chooses and as much as she likes without being considered a floozy. As far as the eyes are concerned, the only area that has been neglected
somewhat in the past few years are the eyebrows. T his is one of the most expressive features on your face, so don’t pass up a chance to utilize this very
useful feature, by glossing over it out of preference for what you consider to be more important, the eyes themselves. Make your brows as well defined as
possible. If you are a blonde, use dark brown or black eyebrow pencil and don’t fear looking “unnatural.”

Your Fur
Your hair color and style must be consistent with your image. Dominant men generally respond to long hair, passive men
to short hair. If you have long hair. Putting it up will make you appear more dominant. If you have short hair, buy a fall when
you wish to bewitch a dominant man. Dark haired witches are more appealing to passive males than blondes, who are always
considered to be softer. Many of the most famous sex symbols have been blonde twelve o’clocks (The late Jayne Mansfield
was a perfect example.), whose vast appeal lay in a deceptively blonde-haired baby face such as one would expect to see on a
six o’clock, resting on a slim-hipped, long-waisted, big-busted twelve o’clock body.
In trying people, one cannot go by the face, only the physique. The shape of the face, however, should have much to do
with the hair style and color one chooses. Hair style more than anything else but clothing is the most effective means for a
witch to safely modify her basic or Apparent type. There are certain stereotypes with which every competent witch should
familiarize herself. These will serve as a basis upon which to choose the proper hair style for the specific bewitchment she
has in mind.
The nature of a blonde is detected largely by the way the hair is worn, so don’t think just becoming a blonde will do the
trick. It all depends on what kind of blonde image you present. If your features are soft, and your hair is flaxen, you will
convey a virginal and innocent appearance—especially if you skin has a pinkish tint. If you are large, your flesh tone firm,
with a well-defined bone structure, and you have the same flaxen hair as the last girl, you can make like Brunhilde. If your
hair is too coarse for the Valkyrie image, you’ll be best in exotic roles like a jungle goddess. If your face is just ordinary, with
pleasant, regular features, an all-out platinum shoulder-length wig with lots of contrasting make-up will turn you into a real
blonde bombshell. All it takes in most cases is guts! A rather tousled dishwater blonde job, possibly frosted, with a roundish
face and the properly witchy eyes and mouth will be just the thing to pose as a bored housewife looking for excitement even
if you’re not married.
Remember, if you can’t present the image you want with your own hair, wigs are the thing to employ. First impressions are
lasting ones, and your appearance is the biggest part of any first impression you will make. I want to stress that your image as
a witch must be synonymous with enchantment, seduction and fascination which all adds up to glamour. You don’t have to
even consider going to bed with anyone you enchant. You are simply a purveyor of fantasy—fantasy in the mind of the
person you bewitch, and if you can give a man a good fantasy, you will have succeeded in throwing your spell.
One of the main complaints about wearing a wig is that you have to be careful that it doesn’t get displaced when you are in
the sack. I assume that most of the women who read this book want to bewitch. I’m not going to tell you how to make love or
even advocate promiscuity, because any gal can become popular if she sleeps with every guy that finds her appealing. A fool
and his money are soon popular, and a girl who feels she must go all the way to be accepted falls into the same category.
Have sex with whomever you like and as often as you wish, but don’t feel that you have to use sex indiscriminately to be a
compleat witch. Some of the most competent witches I know have one man and are perfectly satisfied with him, but use the
folly of other men who can’t accept the fact that such a relationship is possible.
Getting back to your crowning glory, the average American girl has long been stereotyped as having brown hair and a
name like Betty or Sue. The traditional girl-next -door has a tremendous appeal, and always will, so don’t sell brown hair
short. Brown has the advantage of being a good base from which to start. Styled in a soft manner, it will always give a feeling
of assurance that some of the best men need from a woman. Piled high, brown hair will give you the most efficient look.
Because this is the color of human values, you will fit into social activities with the least trouble and attract the person who
might be more antisocial around a blonde or redhead. There are some men who can’t stand blondes, and many who like
redheads even less.
Many men consider girls with black hair too exotic or tire of it easily. A little jet-black hair goes a long way if a man looks
at it as a novelty, and there are many cultures where there just isn’t much else from which to choose. There are so many
different shades of brown, ranging from molasses or maple to deep mahogany, that an infinite color variety is available to the
brunette with various rinses and tints.
The witch with black hair is the most frequent stereotype, and if you actually plan on advertising your craft, black hair is
best. No matter what will be done to dispell the old depictions of witches there are thousands of years of pre-paid publicity
for the raven-haired witch. Ask any child to describe a witch and, TV shows notwithstanding, you most likely will be told
that she has black hair. The semantic and religious angels are well established, so if you have black tresses and want to
bewitch, bear this in mind. Did you ever see a good fairy in a story book that didn’t have blonde hair? Or a saint? Or a
heroine? Not many, I’ll wager, yet invariably the wicked woman, witch, femme fatale, vampire, head matron, dean of girls or
female spy has black hair! Of course, there is always Snow White. If your face is sweet and innocent, with pale, translucent
skin and you have soft doe-eyes (they can’t be the least bit wicked!), then see what you can do with such an image. But keep
in mind that Snow White kept company with some very strange men.
Black-haired gals have an overwhelming appeal for masochistic males, exceeded only by redheads. Red-haired women are
the enfants terrible of the witchhood. If a girl has auburn hair she can pass as a brunette, but still call herself a redhead if the
situation warrants it. Likewise, a strawberry blonde can take credit for red hair if it will be to her advantage. But the witch
with flaming red hair had better be something special, or her fiery looks will stand in her way. It is not easy to maintain the
image that is required of the redhead. Consequently, many girls who are not natural redheads can’t stick with it for any length
of time once they have dyed their hair red. This is probably the only hair color that one must either be born into or be an
excellent full-time actress to carry off. Because redheads are all supposed to be hot tempered, this self-fulfilling prophecy
sees to it that they are.
A redhead’s image is cut out for her, so there is no other role she can play. Redheads are natural witches, because they have
literally been forced into a totally consistent type. Usually the shy retiring redhead has been a freckle-faced carrot-top since
birth. These girls occasionally can’t live up to the fiery redhead image and sometimes will tint their hair to tone down the red.
On the other hand, I have seen instances where introverted girls got just the spunkiness they were lacking by dying their hair
red.
The main disadvantage of red hair is the fact that most men either love it or hate it—nothing in between. The chance that
you’ll turn off the right man is more of a hazard than with other colors. But fetishistically, red hair is high on the compulsion
list, and he who goes for it will be your slave. Masochists adore redheads especially if you are up around the synthesizer
clock. Many men believe that redheads are more highly sexed and passionate than other women. This assumption has proven
detracting from the real qualities of many a redhead, whose suitor becomes disgruntled when he finds she is not some kind of
sex-maddened, lust-ridden, motel acrobat but only a passionate, responsive woman. Appearance wise, redheads cause more
conjecture than any other, and a cute seven o’clock, with white skin and plenty of freckles can excel as a delectably slatternly
strumpet!
If you are of an ethnic group that is predominated by black-haired people, don’t make the mistake of thinking that these
rules don’t apply to you. The only reason many Black people, Orientals, Latins, etc. don’t artificially modify their hair color,
is because they feel it would be “wrong” to do so. Such lack of objectivity can also be seen in Scandinavians who have great
pride in their blonde hair, but whose appearance might be more effective, in many cases, by darkening their hair. I feel
sympathy for witches who are of Black or Latin ancestry, who would like to have red hair or blonde hair but feel they “just
can’t.” You can do anything you damn well please with your appearance, if by doing so it will create an image that will lead
to greater powers of enchantment.
Invariably, somewhere along the path of sorcery, you’ll find yourself “selling out” to someone’s idea of what you should
look like. If your dear old granny like your soft brown hair and you want to be a blonde, you don’t dare bleach your hair, or
you’ll be “copping out” on granny. If your hair is red and like a Brillo pad, and everybody thinks you’re a great pal of an
Irish gal, just like Little Orphan Annie, you might want to slap a nice sleek back wig over that fine heritage, but you’ll be a
“cop-out” to all the folks you’ve known at the Knights of Columbus dance. If you’re Black and you stop traffic with your cat-
like movement and you’d look even more exotic with blonde hair, do it!
Pride in what you are doesn’t mean you have to squelch your female vanity. In recent years Japan has become loaded with
sexy blonde witches, who simply decided they liked blonde hair. Their ancestors and otherwise modifying hair color is
nothing new. It was done in ancient Egypt, Babylonia, India, China, Persia, etc. and many tribes in Africa and the South
Pacific have practiced it. Dying and bleaching of the hair was also practiced by many Indian tribes in Central and South
America and by native of New Zealand and Australia. Norsemen died their blonde hair black, put on bearskins, and went
forth as berserkers or the original werewolves! So no matter what you do with your hair, you’re not making any new
modifications, historically speaking.
An unpardonable sin in the make-up of a witch, is a mania for every hair being in place. No man is going to think you are
anything other than untouchable if you look the part, and there is no surer method of saying “hands off” than to look like your
hair is stamped out of molded plastic. Most hairdressers will agree that a few hair straying in the right manner can add rather
than detract from an attractive coiffure. If you have known enough men, you’ll be aware of the preoccupied many have for
mussing a woman’s hair. The idea is that it looks like she has been making love, and men hate chaste women (unless, of
course, it’s their mother, daughter, sister … or wife). Anything that makes a woman look a little shopworn, will turn a man
on, so muss that hair accordingly. This means that your hair must be styled, though, to really be effective when slightly
disarrayed. If you go about with straggly locks it will look as though you don’t give a damn, whereas if it looks like you’re a
lady who cares about her appearance, but your coiffure is a little mussed—that’s a different story!
In the previous chapter on fetish-finding, you will recall my mention of long hair. Exceedingly long tresses represent one
of the most commonly encountered fetishes, so every well-stocked witch should have a long hair piece in her bag of tricks.
There’s one to fall for you in every roomful, and he won’t be hard to spot, for his eyes will show you that you’ve hit the
jackpot with your Lady Godiva mane. And, yes, there are some guys who like hair so short on a woman that you’d wonder
why they’d even bother. Usually, these types would be better off with a nice male roommate, but would punch anybody’s
nose that dared suggest such a thing. If you need to keep such a man enchanted, maintaining a G.I. haircut isn’t as bad as it
used to be, thanks to the magic of wigs.

Your Undercoat
In our society underarm hair is a taboo that few other cultures share. In many countries, the absence of underarm
adornment is considered decidedly unwomanly. The obsession Americans have about underarm hygiene is considered
ridiculous by the majority of the world’s peoples. The main reason such a taboo exists in the U.S. is because the armpit has
never been considered an erogenous zone.
Like the nape of the neck in Oriental cultures, the arm pit holds a high position in European taste. It is easy to understand
why, when one considers that the hollow under the arm is a cleft, analogous only to one other on the body in appearance; and
like the crevice between the legs, it is normally kept closed and is covered with hair. Many old tales describe how the depth
of a woman’s sexual part may be measured by the size of her armpit. The whole idea seems so preposterous to most
researchers that no one has bothered to explore the armpit for any degree of sexual significance.
The men who get excited over a hair armpit are usually not impressed by the “naturalness” of it, but rather because of its
“nastiness.” For every man who likes his women’s skin smooth and hairless, there are always those who like them just a little
bit hirsute.*
Any violation of a taboo is sexually appealing to most men. Don’t expect to hear the low-down from men, concerning their
secret likes. Most will never tell. You’ll just have to find out for yourself if you don’t believe what I tell you. Most French,
Italian, Spanish and Greek men like a profuseness of underarm hair, and the bigger the forest the better.
A special item that has been produced in Japan for many years and is listed in early catalogues of sexual implements and
aides as “night flower” is nothing more than a patch of hair designed to cover the pubic area. Obviously, where there is an
incidence of sparseness of pubic hair, a toupee such as this can add a great deal of erotic stimulation. On the other hand,
where pubic hair is usually seen, the shaving of the area is considered the height of enticement.
How much or how little underarm or pubic hair, depends on the situation or environment in which your enchantment is to
take place. Underarm hair need not be like a bramble bush, but a little five o’clock shadow will never hurt, witchery-wise.
Your decision in such matters requires a thorough knowledge of the Law of the Forbidden as it applies to your culture.
Pubic hair or lack of same can be a delicate decision to make. Keeping your pubes shaved is a real job, and if you miss a
few days, the itching can drive you nuts. There are many men, though, who are tremendously excited by hairless sexual
equipage. The greatest advantage of a lack of pubic hair is manifested when there is no covering whatsoever over the area, as
in the case of nude models, etc. Under normal circumstances, however, a well-grown foliage can be used to great advantage.
Several years ago, I attended an annual affair in San Francisco, which is held in a beautiful grove, and is dedicated to the
pursuit of the photographic arts. Displays of the work of numerous photographers abound, and one of the highlights of the
day is a photo session with live pretty girls in swim suits for models. I might add that this is the traditional contest where
Miss San Francisco is chosen, who subsequently has a chance for Miss California and, hopefully, Miss America.
I was a police photographer at the time and had a couple of “human interest” type photos on exhibit and wasn’t the least bit
interested in wasting my time taking pictures of pretty girls. But, because there was all this commotion over by the stage
where the girls were lining up for the preliminary judging, I forced myself to take an objective interest. The contestants were
radiantly lovely, and Bert Parks would have loved each one. Their new swim suits, generously donated by warm-hearted
merchants, accentuated their youthful charms; and photographers or all shapes and sizes were clustered at the rim of the
outdoor stage, their shutters clicking frantically.
I noticed one bountiful lass was getting more attention than the rest, so I sidled over to examine her more thoroughly. She
was a delightful creature, with honey-blonde hair and had on a one-piece black job that contrasted strikingly with her
peaches-and-cream skin. Oh yes—and a few wisps of darker honey-blonde pubic hair sprouting out of each side of the “V”
between her thighs. The poor girl hadn’t shaved enough and didn’t think it showed, but all those nice men with their cameras
didn’t mind. In fact, I don’t think a single one wanted to spoil her day by telling her, which was quite chivalrous in this day
and age.
The girl with the most popular foliage in the park didn’t win a thing, except the undivided attention of many males and a
full charge of witch-power. I have since known that pubic hair, like all other aspects of the Law of the Forbidden, is always
effective when it’s not supposed to be seen. Think about that the next time you get out the razor or hair remover the night
before you go to the lake or beach or the afternoon prior to the costume party you’ll be attending as a stripper or can can
dancer!

The Law of the Forbidden

The reason there has always been a fascination for witchcraft and sorcery is because it has consistently been considered
taboo. Your first duty as a witch is to your appearance. Men are all voyeurs, and most of what they are attracted to is based
on what they see. What they see in you, as a witch, must be fascinating, and nothing is so fascinating as that which is not
meant to be seen.
Have you ever noticed how people will all jump out of their cars when there is a bad auto accident and stand around and
gawk at the victims? Why? It’s not just because they’re sadistic or getting their blood-lust out of their systems or even
because they wish to be shocked. It is usually out of curiosity, and why this curiosity for something which might give them
nightmares (or make mo re careful drivers of them)? Simply because something is happening that is out of context with their
everyday lives, something that is for real, but not something they can pay a few bucks to see whenever they want. In short,
something is happening that shouldn’t. An event is transpiring that is alien to the way a straight and proper highway scene
should look.
You wouldn’t like to be lying on the pavement in pain with everyone looking at you. You, therefore, are subconsciously
embarrassed for the injured persons, but don’t think about them in that respect nor analyze just why you stare at all. Let’s
move on to another scene, because the one we have just discussed, even though it is still a direct manifestation of The Law of
the Forbidden.
The scene is a night spot that features topless dancers. The tables in front of the low stage are filled with singles and
couples watching the bare-bosomed dancers spasmodically jerk to music which is far too loud to talk over. The décor is
garish, the lights not particularly dim and the bar full of people who aren’t able to get down closer or who don’t want to.
Among the people at the bar are seated a man and his pretty young wife, who is perched on her bar stool in a manner that
reveals more of her legs than it appears she is aware. She is not wearing a mini-skirt but a dress that normally comes about
three inches above her knees, actually quite conservative by today’s standards. Many other women who are present are
wearing mini and micro skirts, but nobody’s noticing them. The girl at the bar is wearing a wedding band, so it is obvious
she’s married. Her shapely legs are encased in common, garden variety, beige-tone nylons, with regular tops, held up by a
plain white garter belt. She is wearing classic, black, three-inch spike heels, in a room full of fashionable square heeled clod-
hoppers. Even the topless dancers are wearing the Frankenstein look in foot wear as they shake their pendulous globules and
thrust their vulvas, which are covered only by a tiny strip of Scotch tape. The young lady at the bar has her own audience,
though, as several bored men who have been carefully nursing their drinks are furtively looking in her direction.
What do they see that is so shocking? What kind of lewd performance draws their attention away from the flailing hoofers
on the stage? What makes them sneakily glance over their shoulders in the direction of the bar, while their wives and dates,
who dragged them here, are attentively picking up some pointers (or so they think!) on titillation from the girls onstage?
I’ll tell you what those dirty-minded little boys see. They see up a nice lady’s dress! They see a real woman. Her face is
pretty and proper, but provocative, and her hair is neatly styled. Her dress has ridden up under her, so the backs of her bare
thighs above her stocking tops are in direct contact with the bar stool. She holds her purse in her lap, which is also covered by
her dress, so it appears as though she thinks her legs are properly covered. Actually, one can follow (if his eyes are good) one
of her garter straps far enough to see it dimly disappear beneath what surely must be her panties! “Just imagine!” their little
boy minds snap into awareness, and they are back in their bedrooms when they are thirteen years old—“You can see all the
way up to her underpants!” Suddenly the eighty-six proof voice of the M.C. jars them back to reality. Their evocation is over.
Candy Bumpstead is about to present her twin forty-four magnums, and get a load of those nipples!
Now let’s break down the formula, the results of which we just witnessed. First of all, the gal at the bar was out of context
with the rest of the “entertainment”—she wasn’t part of the show. She was a married woman, or at least with somebody else,
so therefore she was available to at least the man she was with, and didn’t look chaste, and everyone who ogled her felt as
thought he was getting something, even if it was just a good look that belonged to someone else! That’s Forbidden Fruit #1.
She wasn’t wearing a skirt that was intended to reveal so much leg (Forbidden Fruit #2). She was wearing stockings with
tops, which skirts are supposed to cover (Forbidden Fruit #3). She was revealing her underwear (Forbidden Fruit #4), which
was regulation white in color and not something showy that any girl might think is cute to display (Forbidden Fruit #5),
therefore convincing the viewers that it was an accidental, rather than intentional, exposure (Forbidden Fruit #6). The men
who furtively stared should have been watching the action on the stage, not staring at the other side of the room, as it’s
considered rude and impolite to turn around in any theatre and look at others while the performance is in progress (Forbidden
Fruit #7).
Combine all these factors with the compulsive power of each man’s E.C.I. (Erotic Crystallization Inertia), which
fetishistically saw to it that the woman at the bar should steal the show from the dancers onstage. Add the emotional release
device of the liquor, however slight the effect or watered down the drinks, and you have nine good reasons why that girl
seated at the bar with her husband was the most potent witch in the place! Through her employment, consciously or
otherwise, of the Law of the Forbidden, she stole the show. Remember, NOTHING IS SO FASCINATING AS THAT
WHICH IS NOT MEANT TO BE SEEN!
When it comes to bewitching them all men are nasty little boys at heart. When the first sexual feelings and subsequent
experimentation occurred in a man’s life, he was acting in the capacity of a nasty little boy in ninety-nine percent of all cases,
and I don’t care who might disagree. We can talk ‘til we’re hoarse about the beauties of love and the majesty of sexual
fulfillment—and I agree that these things can come to pass in a man’s life. But when a boy becomes a man, it is accompanied
by lewd thoughts! This is just as sure and true as the idyllic romance which always blows as a gentle and tender zephyr while
a girl becomes a woman.
A boy’s sexual awakening is prurient, lascivious and lusty and his romantic emergence is a bitter-sweet dawning and hie is
randy with the one and anguished with the other; and a compleat witch will know vast a difference exists between the two.
This is why you must appeal to the lust within a man with unholy devices. He may lie and say he has no thoughts of secret
vices or furtive pleasures and he may remove himself to monkeries to beat his lusts asunder, but they will be there—they will
always be there and caging them will make them roar all the louder.
---------
* Women with an abundance of body and facial hair are supposedly more highly -sexed, because their level of male hormones is much higher, thus
producing stronger sex drives.

Secrets of Indecent Exposure

In learning how to properly employ the Law of the Forbidden, you must realize that you, as a woman, are ideally suited for
such tactics. A man is limited by his clothing styles and even if he were able, he would find that women are not the voyeurs
he is, primarily because of the woman’s romantic approach to sex versus man’s role as a spectator.
If a man exposes himself by unzipping his trousers from behind a bush or in a doorway or subway, he has silently
proclaimed himself an exposer, a pervert, a dirty old man. He will most certainly be arrested if he keeps it up long enough
and be considered a social problem. If the same man wishes to remove all of his clothing, as a form of protest, as we see
happening in radical groups, he might get away with it, but he must still carry the stigma of the misfit, the social freak. He
can always join a nudist camp, but if sexual aims are his purpose, he’d better forget that idea, as he would be expelled at the
first sign of an erection. If there is a “free beach” nearby, he can cavort nude, but as in the case of social protest nudism and
nudist camps, he must go all the way, thereby labeling himself a rebel.
The woman has no such problems, as her potential avenues of indecent exposure are generally those that will allow her to
remain a part of established society. A smart witch need never lack for suitable opportunities to expose herself. Simply
exposing oneself is not enough, though. In order to compel and fascinate you must employ the Law of the Forbidden. The
biggest hurdle to overcome in applying this principle is the fear of embarrassment. There are two ways to do this, each
depending on your personality type. If you are thick-skinned and not naturally timid, you’re probably an exhibitionist
anyway, so the constant knowledge of what your new-found tricks are causing in the minds of your quarries should give you
the necessary confidence you need to overcome the fear of embarrassment. If you are shy and bashful by nature, the best way
to cope with this fear of embarrassment is to not even try!
You’ll notice I stress the “fear” of embarrassment, rather than embarrassment itself. This is because the idea is not to avoid
embarrassment, but to entertain it. If this sounds crazy, consider the very mechanism of embarrassment and you will be able
to see its virtue.
When you are embarrassed, you blush—the blood vessels of your face and neck dilate to let in more blood, in a manner
similar to the chameleon, who changes color when threatened so that he can match his surroundings and not be seen. This is
our natural throw-back to protective coloration. You have probably never realized the significance of this form of camouflage
when you’ve made the comment when telling of an embarrassing situation, “I could have crawled into a hole” or “I felt like
crawling into the woodwork.” To “hide one’s face in shame” is an expression that bears eloquent witness to the natural
protective coloration that blushing attempts to supply.
Now, the kind of situation that is engendered when we are embarrassed, and subsequently blush, is the very factor that will
produce a total reversal of the supercharging of adrenaline that at times of shock and emotional stress will cause our faces to
become whiter. The more we need to defend ourselves, the whiter we get. The more our need to “run away” or are confronted
with a feeling of helplessness, the redder we get. Whether a situation will cause an aggressive or defensive reaction
(whitening of the face) or a retreating and submissive reaction (blushing) depends on whether the situation calls for fighting
or hiding.
Animals that are fighters depend on their claws and fangs for survival. Animals who are hiders depend on being able to
crawl into a hole or climb up a tree. In setting up contrived situations of embarrassment you are not fighting nature. You are
cleverly employing what normally might be naturally unpleasant reactions towards a positive end.
In the practice of ceremonial magic and one of its principle ingredients, telepathic communication, one must either get his
adrenaline up in order to send or his submissiveness perfected in order to receive. Call it what you like, that’s the way it
works. When you place yourself in an embarrassing situation, you become submissive to your surroundings or else you
wouldn’t blush! Your very aura becomes one of awareness that everyone is looking at you, directing their interest towards
you, and in the case of a sexually stimulating situation, directing their energy towards you. You, them, become the magnet,
the flame, the psychic receptacle for all your viewer’s lust-energy. The fact that you are forcing and accelerating an intense
form of self-conscious submissiveness will produce what hours of meditation would fail to do insofar as your powers of
magnetic attraction are concerned.
Through your use of the Law of the Forbidden, you have visually presented an image that will artificially do your
“projecting” for you. Your appearance will serve as the out-going force that will snare your quarry, as an angler throws his
bait. The self-consciousness of your embarrassment will reel in your line.
We find the same phenomenon occurs in a negative fashion when the typical “victim” walks down the street. Victims,
whether they be those of rapists or swindlers, often attract their attackers—not because they subconsciously want to be
attacked, as is often assumed, but because of their intense fear of attack, which makes them ideal receptors. The man who
walks down the dark street with a gun in his pocket just hoping some strong-arm man will try to mug him will probably never
meet one. Nor will the gal with the black belt of Judo. Contrary to the usual assumption that when you look for trouble, you’ll
find it, these types aren’t looking so much as they are defensively prepared. The drunk who is just placidly boozed up enough
to not give a damn, the sweet old lady strolling through the park, the naïve nature-love exploring in the most likely murder
spots are sometimes attacked, but he odds are with them that they’ll keep on sauntering along without harm.
It’s the girl who is scared, who throws out the scent of fear, who wants to hide, to run, to crawl into a hole, that has been
raised on stories of men attacking her or who purposely goes out of her way to get scared or find “kicks” while thrilling at her
own daring—these are the “victims.” A great lesson can be learned from this sort of phenomenon, and the same basic
attraction force can be utilized to your advantage and with your control through the use of feminine sexual magnetism as a
result of embarrassment.
Now let’s define the difference between the type of embarrassment that you will employ from that which you will discard
even though any kind of embarrassment will make you feel like you’re at the mercy of others. Ideas and thoughts go from our
brain to various parts of our bodies via the autonomic nervous system. The kind of embarrassments you should conjure up
should be those which directly relate to sexual stimulation in your viewer.
If you are working and make a gross error in your bookkeeping that is discovered just after you have been bragging about
what a great office manager you are, you will go around with a red face for the rest of the day. But it’s highly unlikely you’ll
find any guy in the office that can identify your erroneous calculations with his sexual urge unless he’s turned on by strings
of digits! The fact that you’re embarrassed is manifested in your crimson face and perhaps a knot in your stomach and
hotness in your ears. Your autonomic nervous system has not sent your embarrassment manifestations to erogenous zones of
your body, because there is nothing of sexual nature, that you know of, concerned.
Supposing, though, the elastic broke and your panties fell down around your ankles (a popular subject for pin-up pictures).
Or when you discover that the roof of your building wasn’t so secluded as you thought when you opened your eyes after
momentary dozing off over the paperback you were reading to see the two men who had come up to fix the TV antenna
standing ten feet away and obviously not paying attention to their work. Or when you hung one on the office party and did a
strip number that you don’t quite remember, but nobody will let you forget. You can’t imagine how you could have ever
done that sort of thing, but every time you see certain men who were present and think of how much of you they have seen—
well…
The three cases of embarrassment I just mentioned had one thing in common—they involved sexual elements that
presented pleasure to those who viewed them. No one gets any erotic pleasure out of seeing a person become ill in a
restaurant though the situation can be most embarrassing to the person with the belly ache. Conversely, the pretty girl whose
skirt is blown up by a gust of wind delights all men present, and the redder her face gets, the more pleasure she gives.
A woman who realizes the implications of a pleasingly embarrassing situation will still be just as embarrassed, but her
autonomic nervous system—that which telegraphs from the brain to various parts of the body—will cause her to respond in
her erogenous zones. When you know you are exciting a man, you , too, can feel a sexual response in the knowledge of what
you are doing.
Anything you can do to provoke an embarrassment (submission) of a sexually provocative nature will cause you to throw
off the very scent that can cause men and animals to get horny. Don’t worry, as no one will attack you in a public place or at
a polite gathering, but the subconscious impulse will still be there.
How do you purposely provoke embarrassment? It’s easy. Just do something you wouldn’t feel right doing! Just make sure
it is something that would give sexual stimulation to someone else. If you have ten dresses and can’t make up your mind
which one to wear, choose the one that’s a little too short or too tight—in some way revealing—so that you will be self-
conscious while you are wearing it. You say you feel cheap? Good! Remember, “cheap” is just another term for “available,”
and every successful witch knows that available she is, but not to just anybody, and she seldom comes cheap.

5. Fashion: The Witch’s Greatest Friend, The Witch: Fashion’s

Worst Enemy
Women always consider what is out of fashion at the moment as being uncomfortable or ugly. For example, the biggest
objection to wearing nylons is the “discomfort” when compared to panty hose. When any new change in clothing styles
comes about, the old style is automatically branded as being uncomfortable, and women wonder how they could have ever
worn such torturous garments.
Panty hose are nothing more than glorified trousers. When women had to wear corsets, pantaloons and numerous
petticoats, they wouldn’t have felt right without them. Corsets gave the “support” that meant security, and only able to attire
themselves in the sort of accouterments that made a woman feel like a woman.
Later on when “emancipation” came from the laces and stays and heavy bloomers, the ladies felt “free” with their
shirtwaists and chemises and only wore merry widows beneath their step-ins. Silk stockings were the rage, and what a relief
they were from those heavy cotton and lisle things. In fact some “wild” young things even dispensed with the long
suspenders that held their hose and rolled their stockings over elastic bands. They didn’t consider that it might cut off the
circulation in their legs—only the feeling of freedom it gave them.
When rubber girdles appeared, women rejoiced that they could have the support without the encumbrance of a corset; and
garter belts and briefs were very daring when respectable women were wearing undies with at least an inch of leg attached
over their elasticized cocoons. Whether you wore your stockings rolled or suspended, you had to make sure your seams were
straight, but then the gal that got the stares as being a trifle sleazy was the one with the crooked seams.
Women were women, and damn well knew it and rejoiced that they didn’t wear trousers like the poor men. As a woman
you had the privilege of wearing a dress with a minimum of undergarments by the time the Second World War started, and
the bra made a “sweater girl” out of you and “gave your breasts the healthy support they needed” at the same time. Not too
many years earlier your bosom had to flop around, because no self-respecting flapper wore anything under the top of her
dress with the exception, perhaps, of a thin chemise. What a wonderful thing the bra was with its healthful respite from all the
scary articles you read telling how your were breaking down tissue in your breasts by going without support. Now the
granddaughters of those girls are equally convinced that going braless is the only natural and healthy thing to do.
When women started working in war industries, they couldn’t wear their feminine frills and no one could be expected to
keep her seams straight while riveting on a ships’ bulkhead. So as women’s roles during the war manpower shortage the
transition to trousers for women easily took place. A new garment in every woman’s wardrobe had come into its own.
Men were no longer poor fools who had to be all bound up in those cumbersome trousers with Scotsmen and Greek
soldiers the only lucky fellows who could let it all hang out. The outlook changed insofar as trousers were concerned, and
women were wearing them—not out of necessity, but out of choice. Capris were comfortable. Besides, you didn’t have to
worry that some awful man would look up your dress while you gave the dog a bath and your were free to climb all the trees
you wanted to.
But something was lost in the bargain. The baby had gone down the drain with the bathwater. The opportunities,
recognition and respect that was becoming possible for women with more to offer than their biological fixtures was a truly
admirable change. Unfortunately, it couldn’t stop at psychic and social emancipation. The trappings of defeminization had to
creep forth in subtle, insidious ways that would be guaranteed to convince women they were doing the right thing. New
standards of non-beauty were formulated by those women who couldn’t measure up to the old standards or else men who
hated women because of what might be called “vagina-envy.” These ugly women and vagina-less men didn’t need any
“secret conspiracy.” The burning bitterness seething inside them was enough.
Don’t confuse these purveyors of asexualization with the homosexual who loves the imagery of the archetypes of his own
sex he seeks. The “butch” lesbian, who would rather be a man tries her damnedest to look like a man and goes for the most
“femme” type of girls. A “femme” lesbian is attracted to another dominant lesbian, who knows why she often favors mannish
styles. A homosexual man likes other men and only wants to see women in un-womanly clothes if he is unsuccessful in his
homophile encounters.
The transsexuals and transvestites, bless them, come closer than anyone else to a complete recognition of the Demonic
element within them. These people who, because they truly admire and recognize the sensual qualities of the opposite sex,
would do nothing to discourage whatever trappings add to the difference. This is why transvestites and transsexuals often are
said to “make better women than women.” They employ all the devices of overcompensation and frequently come out
actually looking more convincing.
But then not everyone with a desire to change his sex can be a Christine Jorgensen, even though, as Miss Jorgensen puts it,
“It could be as common as a nose job.” It takes a great deal of self-realization and courage to know oneself so well as to
decide to turn one’s Majority Self into the body it represents if that body happens to be the opposite from that which you
wear about.
Fashion designers, it must be realized, are in business to make money. There’s nothing wrong with that, and the women
who are dupes enough to blindly follow the latest trends, whether flattering or not, desire to have their money taken. I see
nothing wrong with trying to make a buck on whatever legal means they can find, and most women have made it very
obvious that they’re far more concerned with what is stylish, than with what looks the best.
There use to be a slogan, popular with the old patent medicine salesmen, whose nostrums were good for so many ailments
that if you got rid of one, there was sure to be a symptom present of another malady that the wonder elixir could cure. The
saying went, “You can’t make money off a well patient. Keep ‘em sick.” This very policy applies to the fashion industry in
the sense that you can’t sell clothes to a woman who has a closet full. And how do you get a girl to give up her favorite
garments? Tell her they make her look ugly, which is precisely what you are led to feel if you wear outdated styles.
Just as the hypochrondiac must be told he is sick, the woman who has something lacking in her life must blame her
unhappiness on something other than her own inadequacies, so fashion and current clothing styles become both her rejection
device (“I haven’t got a thing to wear.”) and her salvation. This type of woman who is stylishly dressed has bought for herself
a form of security that will give her confidence without the need for beauty, brains, talent, ability or actual respect from
others.
Be glad such multitudes of women exist, as they make your role as witch that much easier. However fanatical in their up-
to-date appearance the fashion followers are, they have never learned that you can’t fight nature, and there are certain
standards of female beauty that transcend all clothing style changes.
In order to practice magic, you must follow natural law, not violate it. Certain curves are conducive to consistency in the
appearance of a woman—any woman. Whatever violates these forms reduces the feminine imagery that a woman should
maintain if she is to succeed in enchantments. For example, a woman was not designed to look straight up and down, yet
many styles foster this appearance and designers champion it. The so-called “bulges” that a woman shuns in herself are the
feminine principle in a curvilinear form. Straight or concave lines are out for a witch’s wardrobe unless you want to appeal to
a man whose Majority Self is that of a woman and doesn’t know it.
There are basically three fashion patterns: the straight, concave, and naturally feminine convex configurations. The first
pattern dresses in angular garments, which do not emphasize but decrease the curved dimensions synonymous with woman.
There is a hint that they might not be. This girl seems to say: “Maybe yes, maybe no.” This is an ideal form to utilize if you
are tree trunk straight in the torso, but it would be more effective were you to take a tip from the old-fashioned bustle and pad
your hips out a bit so you could project a convex image.
The concave pattern is the complete opposite of the ideal shape though most of my readers will find her the most
compatible to their vision. Naturally, you would find her most attractive from a woman’s point of view, because she is
antithetical to your own Apparent selves. She looks like a boy with long hair, and her clothes would most likely have been
designed by a man who like boys or a woman who resented femininity in women. Every extremity of her outfit is like a
barb—totally opposite to the tactile dimensions for which you should strive. It’s as if she is saying, “Don’t touch me.” The
human brain responds to what the eyes see, regardless of what the mouth says, and the collective unconscious tells us, “This
is not a woman.” It also tells us that there is something antagonistic to sexual acceptance, much as the thorns on a pretty rose
tell us we’d best be careful not to grab it.
Straight lines, angles of all kinds, zig-zag lightning bold patterns, saw-tooth designs—all masculine dimensions and
concepts —will rob you of your femininity. They should not be employed unless the man you are bewitching is of an
extremely submissive nature. The reason prison matrons, deadly female super-spies and science-fiction heroines always
appeal so strongly to latent homosexuals is because the formidable take-no-crap-from-any-man attitude these ladies project is
reinforced by their severely cut tunics, studded leather, and one piece tantalum commando suits with behavioral control units
in each breastplate.
A girl dressed in the last pattern may not appeal to you and shouldn’t unless you are a self-aware “butch” lesbian or a man.
She is a series of curves, or better yet, circles. Circles, circles everywhere, all corresponding to each other—circles for the
breasts, shoulders, thighs, calves, arms, abdomen, even the area of the throat. Circles within circles—the same circles every
artist and cartoonist learns are the foundation of the picture of a woman. And the fashion designers actually think they can
come up with an act to follow this one?
That is the reason why the convex configuration will always win out, fashion and style be damned—unless standards of
beauty become so inverted and warped that a “woman” woman is no longer considered desirable but ugly and “Get outta my
way, you bastard” becomes the new non-matting call of the woman of the future. I hardly think this will happen, though, for
so long as there are real witches abroad and enough underground women who take delight in being women, the old rules of
the game will apply, and the convex type will always win.
 She has, in her curved dimensions, a tactile quality that tells a man’s vision, “Hold me, stroke me, squeeze me, feel me,
touch me, put your arms around me—in short, try me out for size.” In order for anything to be tactile, it must be pleasing to
the touch, but first it must invite you to touch it. How does it do that? By conforming in its surfaces to the insides of your
hands. After all, you feel with your fingers, and the more surface of your fingers that can be accommodated at one time, the
more inclined you are to touch something. If a surface is of a nature that looks as though your whole hand would fit “just
right” on it, chances are good, unless there’s a “Do Not Touch” sign next to it, you will. Even if there’s a sign prohibiting you
from feeling the tactile object, if it’s compelling enough, you’ll touch it anyway. Just go to any museum or art gallery and
you’ll see plenty of evidence of what I am saying. Convex lines create the tactile impression of such an object, except, of
course, being another woman, your inhibitions, if nothing else, will forbid such a response.
You see another woman as something too familiar to yourself—too much like what you carry around with you in the
sculptured body of your own. You can feel yourself anytime you want (and probably do!). Why would you want to feel
another tactile piece of sculpture so similar to yourself? A man, though—that would be different—angles, straight lines,
round, but straight—tactile, but straight. Surely you like to feel those convex hand-filling art objects previously mentioned,
but not the object of art that is more familiar to you than any other—your own body.
That’s why you don’t like the final pattern. Because you, too, respond to the Law of the Forbidden, and the grass is, indeed,
always greener on the other side of the fence. But let us hope that you can now understand, why a heterosexual male with a
functioning sense of touch would respond to the visual stimulus provided by it.
Surely, the grand award for fashion designers in the world of witchery must go to Mr. Frederick, of “Frederick’s of
Hollywood.” The enduring styles purveyed by this chain of shops are the only hold-outs in the world of fashion.
Without any periodic style changes of a drastic nature, “Frederick’s” has proven beyond a doubt that money can be made
in women’s wear, selling clothes that make women look sexually appealing! Despite the fact that to many women,
“Frederick’s” has become somewhat of a joke, the joke is on them, for it is just such women who are the butt of the biggest
joke in realm of clothing.
While some of “Frederick’s” fabrics and colors are decidedly garish, the proper lines are almost always present. Almost
blatantly antagonistic to any attempts at defeminization, “Frederick’s” also features such trifles as hip and leg pads, fallacies
in varying degrees of ebullience, extra-high heels, extra-long falls, and other goodies guaranteed to reserve Mr. Frederick a
place before the firing squad, should female liberationists even take over.
While “Frederick’s” sells a certain amount of so-called “stylish” garments, it is readily apparent that these are simply a
concession to women who think they’re buying something sexy if they carry it out of a “Frederick’s” shop, yet don’t want to
violate any clothing taboos. It is for this reason that panty hose, shapeless dresses, and most of the other accouterments of
desexualization can be found sandwiched in between the blow-up bras, spike heels, and tight sheath dresses.
Woman-hating men and man-hating women comprise the largest part of the fashion industry. Be thankful to them for
eliminating would-be rivals who allow themselves to be duped.

Cartoon Cuties
Regardless of the attempts made by the fashion industry to foist questionable styles on women, there will always be certain
standards of sexiness that prevail. No matter how chunky shoes get or how shapeless dresses become, the basic wardrobe of
the witch will remain the same.
I find it amazing that women will live for the attention they receive from men and yet look to the pages of women’s
magazines for the styles to employ in their bewitchments. If a witch is wise, she will refer to men’s magazines for her
pointers in style. She won’t have to buy many such magazines, though, as repetition will set in at an early stage. When you
look at a man’s magazine to see what the perennial witch is wearing, don’t study the big centerfold or the slick photo essays.
Chances are good you’ll only see bikinis, G-strings, or no clothes at all. Instead turn to the cartoons. Yes, the cartoons—
especially the ones toward the back of the magazine. The reason for this is because the cartoons contain girls involved in
everyday situations, for the most part, and as such, they are clothed. But how are they clothed!
Invariably, they will be attired in the standard witch outfit, and I don’t mean a black cape and a pointy hat. They will be
wearing a rather skimpy dress which looks about two sizes too small and so thin that the lines of the body and sometimes the
undergarments are visible. The figure will always be full-blown—a mass of circles, so to speak. The face will always be pert,
exotic or provocative. The shoes will be as close as the cartoonist can get to an accurate rendition of a spike heel, and if the
girl is not bare-legged, she will be wearing stockings with visible tops and garters!
It seems that these masters of exaggeration—the cartoonists—know what will always catch the eye. They may change the
cut of a man’s suit from year to year, but a curvy cuties basic appearance—never! There are many periodicals devoted solely
to the cartoon art. Within the magical confines of their covers you will find the creations of a thousand Frankensteins—all
custom made, not dependent on the right model posing for the right photographer with her misguided idea of what to wear for
her photo session. Nor will you find any women in the cartoons who are any less pretty than the artist is capable of drawing.
 It is true, many “girlie” magazines feature photos of models wearing some of the accouterments of the witch but seldom
will perfection be attained. This is due largely to the fact that the photographer often tries to be “up-to-date” more than the
cartoonist, as he is not limited to a particular style of drawing to which, once perfected, is most easily adhered. The
photographer can do much, but he is still limited to the whims of his model, insofar as he himself doesn’t want to impose
styles of dress which might brand him as some kind of nut. When a cartoonist draws his women, however, he is the
Pygmalion, the Creator, and no embarrassment need enter his mind nor inhibition stifle his art. Therefore, he creates the
eternal witch, the perennial courtesan, the all-pervading strumpet—in a manner that his artistic unconscious tells him is the
way a real woman should look.
Of course, the single word that exemplifies a cartoon is “exaggeration.” Let us take a very useful clue from this word in the
pursuit of practical witchery. The secret of the appeal of the cartoon enchantress lies in over-development. Her breasts are not
simply large. They are immense. They are either distended globules threatening to burst the fabric which encases them or
dangerously out-thrust projections. And the nipples! Not just a subtle termination of the breast, but an outgrowth the size of a
large ripe olive! Her hips are like motorcycle saddle bags and her waist must be all of sixteen inches. Her buttocks resemble a
pair of over-inflated basketballs and her features are those of a two-year-old baby. All in all, a monster, if such a creature
could actually exist.
Fortunately, our minds are used to sorting out three dimensions, so such grotesqueries are unnecessary for a sexy
appearance, as the girl in the cartoon exists in only two dimension. She therefore must have a little bit more going for her, to
make up for the other one. What we are primarily concerned with here, though, is her style of dress. Proportions must vary,
dependent on the number of dimensions seen, in order that the final observations will appear standardized.
Style is not in need of such optical manipulation, however, when rendered in a graphic manner. A tight dress is a tight
dress, whether seen on paper or in person. Likewise, a garter is a garter, a high heel is a style of shoe and a glimpse of panties
is not a rose, and I’m sure Gertrude Stein, who had her own interests in both, would agree. The uniform of the sex-type witch
will be seen in the clothing worn by the denizens of the single-panel cartoon, and in some cases, the comic strips. Don’t count
on the comic strips for a guide, though, as their creators pride themselves on maintaining fashion plate standards, especially
in the last few years. Of course, Blondie’s attire will probably never change much, nor will Olive Oyl’s, and Orphan Annie is
not to be trusted much either witchery-wise.

Stockings versus Panty Hose

Throw away your panty hose and forget about them! The are a curse perpetrated on women by people who would rather
you weren’t women. Panty hose are nothing more than cloth chastity belts that assure the wearer that nobody’s gonna see
anything they ain’t supposed to. There goes twenty points for the Law of the Forbidden right down the drain.
The man who ogles a girl wearing panty hose knows that he can only see so much, nothing more. There is never the hope
that she might forget the hem of her skirt just long enough to give a flash of bare thigh. “Never worry about those ugly gaps
where your thigh bulges (ugh) between your girdle and stockings,” cackle the ads, brainwashing women into sensual self-
deceit. “No more unsightly hardware ruining the trim lines of today’s styles,” coo the harbingers of defeminization.
“Banishes all snaps, clips and straps, so you’ll look as smooth as can be,” prattle the merchants of misplaced mannishness.
Panty hose are nothing new. Jacques Leotard, a nineteenth century circus aerialist looked great in them. He even had some
with tops sewn on. In fact, he gave his name to the garment worn by ballet artists and trapeze performers. And do you know
why leotards, tights and pre-panty hose were worn? Because little else was and in the interest of property the bare flesh had
to be covered. That was seventy-five years ago, and tights were worn as a specialized type of garment by both men and
women, who, after the performance was over, got into their respective boy and girl clothes.
I am not going to use much space in a tirade about the desexualization of the American male and the defeminization of the
American woman. Many competent researchers, psychologists, sociologists and sexologists have observed the phenomenon.
The last ones to notice they are being duped are always the people, however. So instead of trying to change things, I’ll just
say that the field is wide open for a witch who follows my formulas, thanks to those wonderful folks with their panty hose
and starvation diets and chrome sequined jump suits and club foot shoes who have eliminated most of the competition.
Panty hose emphatically let a man know he can’t have access to a woman’s sexual organs, although the story goes that one
gentlemen was energetically making love to his lady friend and noticed that with each new thrust, she reacted by violently
curling her toes. After calling her attention to her unique aberration, the man was informed that she had forgotten to remove
her panty hose. This story is not far from the truth, as some women now wear their nylon security skins under pantysuits and
shorts and ever to bed in a manner not unlike the old farmers who used to sew their woolen underwear on after harvest and
remove it after the first spring thaw.
Get rid of those panty hose. Only the most desperate of men will condone them. Wear nylons with tops at least two inches
wide, held up by a garter belt or girdle, depending on how much you should show your luscious flab.
If you are attempting to bewitch a four to nine o’clock male, black or darker shade nylons are just the thing, held up by a
black garter belt or longish pantie girdle that will tend to make your thighs look firm but still let a little bare flesh peek
through. If you are working on men in the ten to three o’clock range, wear beige, tan and cinnamon tone nylons suspended by
a white or pink garter belt or fairly short girdle that will allow plenty of thigh to balloon out. If your garter straps are a little
frayed, so much the better. He’ll think he’s really seeing something he shouldn’t! A safety pin repair job on a garter strap is a
real turn-on too. Another trick to remember is the run in the stocking. Four to nine o’clocks won’t like it much, but most ten
to threes will find a run in a nylon very appealing, providing it’s not on their own wife!
Of course, you can’t wear skirts eight inches above your knees, if you’re going to wear nylons that stop seven inches above
you knees. And you shouldn’t wear the type of nylons that come all the way up to your crotch, as you will be defeating the
whole purpose in wearing them. If you stockings end mid-way up your thigh, you have a lot of room to play around with in
using the Law of the Forbidden. If your hem is two or three inches above the knee, you can control the amount of leg you
display with amazing finesse.
If necessary, you can be prim and proper with no indication of what lies beyond the hem of your skirt as it is tucked neatly
under your legs which are closed together. You can cross your legs, allowing the tiniest glimpse of bare thigh to peek out
over the tops of your stockings, or you can arrange a brazen display of thigh, which will guarantee the wrath of every other
woman present—especially those wearing skirts much shorter than yours.
You can use the technique of not knowing anything is wrong while one small area of your thigh is “accidentally” exposed
in a manner that is not a question of how much is revealed, but rather, how far up.
Stockings, garters and skirts with enough leeway in length give you the very magical tools to work with in bewitching
through the Law of the Forbidden. I have proven the validity of my formulas many times over by sending my witches “into
the field” where there are men who pay lip-service to all the latest fashions, deny the principles I set forth, yet still salivate
when the bell rings, when they are actually confronted by a girl who employs these techniques. Always remember that a good
old-fashioned pair of nylons will be the best friend a witch ever had.

The High Heel

Another flagrant example of hypocrisy generated by fashion changes is the right-today, wrong tomorrow paradox of the
high-heeled shoe. In the Gay Nineties women wore high-button shoes and boots that came half-way up the leg. As the
twentieth century gave women the right to vote, it also took away their heavy leather footwear and gave them the French
heel, Cuban heel, wedgie, platform pump and spring-o-lator—all high or moderately high-heeled shoes.
A sort of obsolescence manifested itself through the respective periods of acceptance for all of the type shoes I just
mentioned. Like the undergarment situation, what was rationalized as “comfortable” one year, was considered “painful” and
“unhealthy” the next.
When women wore the French heel after the First World War, it was considered the height of sexiness with its small
wineglass-stem type heel. It was also considered a vast relief from the cumbersome boots of the earlier era with their fat heels
that lacked grace. Pretty soon only old ladies were wearing shoes with chunky heels. The slender high heel was here to stay.
A few years later, when heels had grown even higher, a thicker, heavier shoe had a short popularity. Largely inspired by
the Latin lover image and the immense popularity of the tango, rhumba and other dancers, the Cuban heel of the early
Thirties slimmed itself out however; and outside of novelty shoes like the wedgie, by 1940 every women who had any style
was wearing high-heels. The old cry “emancipation” went up, and great thanks were given by countless women that the
graceful, feminine, light-weight shoe had arrived.
Reminiscences of grandmother’s day, when high-button shoes with low heels were the rage, made every woman grateful
that she didn’t have to wear such monstrosities. Thick, chunky heels were worn by old women and for orthopedic purposes,
and boots were for horseback riding. This basic ideal continued for many years, and women’s legs never looked so good . . .
until it was decided they looked too good by the woman-haters and the ugly uglies, so back to the old drawing board.
Trousers for women had already gained unanimous acceptance with pedal pushers, toreador pants, capris, etc. running their
courses. All that was needed to get rid of the high heel was to start by shortening it so that its wearer appeared to be standing
in soft mud. Women blindly accepted the new one and one-and-a-half inch heel as sensible and rationalized it by telling of its
comfort in all-day standing sessions.
Then came the boots, and, though some of the first ones had spike heels, they soon disappeared in “favor” of lower and
thicker heels. Within a short time the full circle had come about with women wearing low-heeled boots, which rose above
their knees in many cases.
Now the fashion slaves were cheering a new age of comfort, as they sipped their scotch and waters in their tight Gay-
Nineties boots and full-length drawers (panty hose). They gave few eulogies for the “horrible, uncomfortable,” spike heels
that a few decades earlier had been hailed as freedom from the “heavy, sweaty, binding, unhealthy, confining, cumbersome”
footwear of the Gay Nineties which only “bred germs, raised bunions, and did nothing for a girl’s legs!”
Now, as some of you read this, while wearing your Li’l Abner gunboats, you wonder how you mom could possibly have
walked in those awful spike heels. It was easy, witches, it was easy.
How sad it is that women have never been taught the reasons for the appeal of the high-heeled, I mean the three-inch
spike—not the two-inch, inch-and-a-half or one-inch “high –heel.” Nor do I mean the chunky heel, however high, which
resembles nothing so much as a handle from a .45 automatic pistol.
 Despite recent propaganda to the contrary, high-heels are not extinct. Pick up any men’s magazine and glance at the
cartoons of sexy girls and you’ll find the high-heel is every bit as fashionable as it always was. Cartoons are still
exaggerations of reality, and the competent witch must be constantly aware of the importance of properly employed
exaggeration. In the casting of spells, exaggeration of the chosen imagery is necessary for the emotions to become worked up
to their highest pitch. Sexual fetishes are nothing more than exaggerations of what would be considered normalcy. For this
reason, it is easy to pass the whole subject of high-heels off as a simple device for fetishistic activity. Even if this were the
case, it would be assumed that high-heels should be a universal article of clothing, basing its popularity on such a commonly
encountered fetish.
Why, however, is the high-heel, so prevalent as a sex symbol, synonymous with femininity? The reasons are many. First,
the three-inch spike-heel forms a distinct “S” curve from the top of the heel to the point where the spike touches the ground.
This “S” curve is a traditional curve of beauty, the serpentine curve of mystery, the epitome of fluidic, feminine contour. No
other style of footwear is as flagrant in the portrayal of this emotionally pleasing configuration.
Now, something very magical happens when the foot is placed within the high-heeled shoes and the wearer stands up. The
back of the calf is thrown out in an exaggeration of its normal plane, creating another “S” curve directly above the one
formed by the shoe. Still another exaggeration is formed above the knee, where we find the buttocks thrown out, along with
the hips and thighs, and forming a third “S”—this one starting where the waist nips in, bulging out for hips and buttocks and
retreating as the knee is approached. One might call this a very unholy trinity, as it is sure to be the basis for much
temptation.
One such parabolic curve is deadly enough as a device employed towards positive attraction, but when three such “S”
curves are used, one on top to the other, the onslaught is too much to possibly be ignored. No one is immune to these
geometries when confronted by them. Whether it be seen in the neck of the swan, as it glides across the lake, or in the
elegance of the landau bar, fastened to the rear of a vehicle’s passenger compartment, or in the mysteriously compelling
beauty of the structure of the roller coaster, the “S” curve will always compel attention.
So much for the effect of the high-heel when the wearer is in a standing position. When the really devastating effect of the
high heel comes is when the wearer begins to walk. It is virtually impossible to walk in high-heels without the hips and pelvis
reacting in an exaggerated manner! Any girl who has ever tried to walk in high-heels without shaking her behind should
know that the resultant effect is so ludicrous as to defy description. The fact that the walk has become unnatural only applies
when compared to the type of walk produced without high-heels. Once the high-heels are placed on the feet, any attempt to
walk without the posterior swaying becomes unnatural. In short, one doesn’t even have to try to walk in a sexy manner while
wearing high-heels —it comes naturally!
The high-heel is always in style, at least insofar as the emotional appeal it generates. As a device for separating the sexes, it
seems to be the only article of clothing worn by women that men have not been able to incorporate into their wardrobes. It is
true that men’s shoes have been fashioned in the semi-high-heel style but with a thick heel of the type women used to wear
when Cuban heels were in vogue. It is highly unlikely that men will ever take up three inch spike heels. So long as such
footwear is restricted to women, the woman who is a holdout for her exclusiveness in being a woman will always have such a
“badge of office” at her disposal.
No matter how extreme the juxtaposition between men and women grows fashion-wise, if a man wishes to wear women’s
high-heels, he will have to own up to his transvestite tendencies, which in itself would be a refreshing display of honesty.
Men may dress as women, to all intents and purposes, so long as the clothes they wear are purchased in men’s shops. This
gets the feminized male off the hook and eliminates the stigma accompanying the wearing of women’s clothing. So long as a
man can go into a fashionable men’s shop and purchase an ensemble he saw in the latest Playboy or—Esquire, he needn’t
fear anyone referring to him as a “drag queen.” Should he find the wearing of women’s high-heels appealing, however, he
has no choice but to receive the questioning glances of all who see him to say the least!
One thing must be borne in mind and that is that anything which looks freakish can negate to otherwise potent force which
exaggeration provides. A good example of this is the style of high-heel seen in journals and cartoons catering to purely
fetishistic needs. Often grotesque styles feature heels five inches or higher, some actually rising to the ludicrous height of
nine or ten inches. These specially-made shoes are devoid of the “S” curve, and, in order to allow the wearer to stand, let
alone walk, it is necessary to build up the soles so that the shoe resembles a corrective orthopedic device rather than an article
of footwear.
The most fool-proof type of high heel for the witch to wear is the classic three-inch pump in whatever material or color is
best suited to the occasion. Variations include the open toed sling pump —a slightly more naughty and yielding image with
just a hint at sleaziness. Then, of course, there is the backless spring-o-lator or as it used to be called, the “mule.” Only the
most “daring,” “cheap” and “loose” women wear this type of heel, or so the hostile females would claim. It is true that the
spring-o-lator’s very design suggest a shoe intended to be worn while lying down rather than walking. The element of the
high-heel is definitely emphasized while the shoe itself is minimized, thereby flaunting the premise that it is the effect which
counts, not the utilitarian aspect. It is for this reason, the spring-o-lator must be considered the most “self-conscious” of the
family of high-heels. This, then, is why only the most “thick-skinned” of witches can feel comfortable wearing such a style
shoe.
 I find it charming that little girls, who have not yet learned to deny their gender take great delight in wearing their
mommy’s high-heels, even though mommy never wears them anymore herself. So strong is this compulsion in these tiny
witches that one wise toy manufacturer has produced a “dress-up” shoe for little girls, which is a replica of the “out-of-date”
spring-o-lator and comes complete with “fancy silver clips and a red jewel.” And don’t forget that all “big lady” dolls, such
as “Barbie” have a selection of high-heeled shoes from which our little enchantresses can choose to match any outfit in the
doll’s wardrobe, whereas the child-type dolls come with flat shoes. To the aspiring witches who try to stay on the good side
of me by saying they’d “just love to wear high-heels” but can’t because it “hurts their feet” I have a ready answer. I say “it’s
easy—in fact, it’s child’s play!”
Little boys seem likewise fascinated with high-heels, most likely because they know it is an article of clothing they are not
allowed to wear and is reserved for girls.
The rule every witch should remember concerning high-heels is: It is not what is fashionable but what is sensually
attractive that counts; and the high-heel cannot be other than attractive, as it represents the natural line of beauty, combined
with the pelvic movement which is the very dance of life. Let the fashion industry argue until they’re blue in the face. People
may not know what they like when they see it, but they sure respond to it. And, after all, in witchery that’s what counts.

On Prostitutes and Pentagrams

Some of the best witches are prostitutes. It’s their job to attract men! They not only learn the little quirks that other women
never see in men, but they must be able to dress, act and think outside their natural role.
Unfortunately, many present-day prostitutes have abandoned their uniforms and gone the way of fashion, and there is
nothing so dismal as a stylish prostitute. Or course, the girls who wear the panty hose, bell-bottoms and combat shoes can’t
understand why they aren’t spoken for as much as their high-heeled, stocking-clad, tight skirted sisters. And you can be sure
the gals who know what most men prefer are not about to tell them.
The “uniform” of the prostitute is virtually little different than the uniform of the compleat witch. Dresses should be tight
enough, if straight, to allow the lines of undergarments to be faintly perceptible through the material. Dresses with full skirts
should be nipped in at the waist as much as possible with a belt. Straight dresses may also be worn with a wide belt. Unless
you are particularly thin, the belt should never be lighter than the basic color of the dress and generally should be much
darker.
Avoid the empire line dresses, despite your passion for them. They violate your true waistline, if you have one, and should
only be worn by those who are fat in the midriff! All hemlines should be no more than four nor less than one inch above the
knee. Belts should also be worn with skirts and blouses or skirts and sweaters. The best neckline is always a “V” but
unobtrusive variations may be worn. Avoid huge boat necks. They break up your curvilinear symmetry and make you look
like a lighthouse. If you can’t wear heels, then wear classic flats or sandals. Avoid novelty shoes unless your feet are so
misshapen you want to detract from them by drawing attention to the strangeness of the shoe.
Choose uniform patterns or solid colors (more to come on colors). Suits are fine, if they’re figure-revealing—nipped in at
the waist and have a straight skirt. Peasant blouses are a standard. Flowered prints are always good as are polka dots, checks,
stripes, etc. Avoid “camouflage” prints unless your figure is so bad it needs them. This applies to wild psychedelic prints.
These patterns were designed by way of acid-tripping and place the importance on the fabric of the dress rather than what’s
inside.
Wear a bra, unless your garment is thin enough that it’s apparent you’re not! Otherwise, your nipples won’t be seen, and
what’s the point in going bra-less if they don’t show? You’ve either got to show some breast or else some nipple. A bulky
sweater, with no bra, shows neither. If you are one of the big-busted, kindly disregard what I just said.
Wear a slip or a half-slip if you wish, but keep it plain and simple—no layers of ruffles to get in the way when you sit
down so your legs will be obscured.
Panties should be plain white or pink (or if you must wear brand new ones during an enchantment, a color called
“eggshell” is good, as it looks a bit dingy) if they’re a four to ten o’clock; black if you’re on the top end of the synthesizer,
between ten to four o’clock. Undies should look as though you didn’t plan on anyone seeing them; then they look more
forbidden. If you wear “stage undies,” with all kinds of embroidery, lace, fringe, etc., it appears that you give everybody a
show, and that’s all that can be hoped for—a show. You want to give the impression that you are for real, not an entertainer,
and nothing turns a man on more than to think he’s seeing something you hadn’t planned on him seeing. Get out the old
panties you wouldn’t want to get in an accident wearing, and you can’t go wrong.
Sometimes other back-stabbing women can inadvertently do you a big favor simply because they are laboring under the
delusions and follies that have been supplied by sex-haters in general and woman-haters in particular.
An amusing example of such an occurrence is the real life Cinderella story which follows: It all happened in a large
insurance firm in San Francisco. A new girl had been hired in an office staffed by several women and two eligible men. She
was unmarried, with a pretty face and was just overweight enough to enhance her basically good figure.
One day, shortly after joining which had fallen behind a filing cabinet, and in the process of her unexpected gymnastics,
revealed a great deal more than the other women felt was proper. It was awful, and the nasty minded men naturally got a big
kick out of it. It wasn’t so much the exposure, for short skirts had been in for quite awhile. The other women couldn’t even
complain about the fact that the newcomer was wearing regular stockings instead of panty hose, though they would have like
to. The charge finally levelled at the violater of office tranquillity was predicated upon hygiene and supplied by the fact that
Miss “X” was wearing a pantie-girdle that was rather soiled in a crucial area. The florescent office lights had illuminated her
like a filming for a living-girdle TV commercial.
By the next day the whispering-campaign was in full swing and sounded more like an actualization of a soap commercial.
“Did you see that girdle she was wearing?” “You should have seen that girl’s girdle. How disgusting!” “I’ll bet her
underwear stands up by itself.”—and other colorful praises, were loudly sung by all the harpies present. Before long, word
had gotten around to other offices in the building and interest started building concerning this “gal in the next office with the
dirty underwear.” Slowly, surreptitiously and slyly men started developing excuses to talk to the girl—men who didn’t even
work in the same office.
In fact, the girl was later hired by the regional manager of another firm in the same building and placed in a new branch
office in a nearby suburb as a receptionist. Her salary was almost doubled, and, as of this writing, she is still holding off her
boss’s proposals of marriage, though she says she’ll give in soon. The moral of this true story is: Never underestimate the
power of a dirty girdle!
Worn clothing is always more sexy than fresh, new clothing, whether in blue denims, Levi’s or cocktail dresses. This
doesn’t mean scroungy and dirty but “broken in” clothes. I’ve known men who were driven crazy by a soiled bra strap
revealed through a sleeve opening. Say I’m daft if you will, but these are the tricks, and potent tricks they are. Don’t worry
about it if your panties get a little damp. The moister they are, the better men like it.
A very famous movie sex symbol of my acquaintance used to allow herself to dribble enough to get a small wet spot on the
back of her skirt, implying to all the stupid men who say her that she was so excited she couldn’t control herself. Maybe she
was. At any rate, it certainly achieved the desired reaction.
Other sneaky tricks that are decided turn-ons to many men are “unknown” tears or rips in skirt seams that will reveal a
glimpse of underwear. A well-trained zipper can also do wonders. When a nice old lady calls you aside and tells you you’re
unzipped in back, just blush a little more, thank her while frantically zipping up, wait a few minutes ‘til she’s gone, then pull
the zipper back down, hoping you don’t run into her again.
If you must wear pants, the same tricks of “accidental” rips and errant zippers can apply. Especially effective is an opened
seam on the upper inside thigh or anywhere along the crotch seam up to the waistband in back. When wearing sleeveless
tops, consider not only the opportunities for a peep-show through an extra-wide arm opening, but also the role your armpit
can play in visual enchantment.

Accessories
Forget about hats that look like Boer war campaign numbers, Soviet secret police, Anzac and Roman lictor models, not to
mention French Foreign Legion kepis. You’ll be getting right back into the chrome-plated jump suit image. Instead, try a
saucy little number or wide sailor, and watch the reaction. Gloves are another accessory that can add to you allure.
The best kind of jewelry is often the simplest. Flashy rhinestones are fine if you’re a dominant personality type. Otherwise,
tasteful—even corny—necklaces, bracelets and earrings are in order. Unless you are an exotic type, avoid monstrous earrings
and arms full of bracelets. Likewise, ten-pound pendants and yards of beads and necklaces will make you look less like a
compleat witch and more like a complete fool.
The jewelry you wear must add to your appearance, by serving as tinsel or frosting on the cake, not as a walking museum
collection, where the embellishments have their own obvious meaning which will make them the point of interest rather than
you. Edith Head, one of the few designers whose creations could be worn by a compleat witch, maintains that only if a
compliment is directed at how lovely you look, rather than what a beautiful dress you’re wearing, can you truly feel flattered.
This is one point on which I agree with most notables in the field of fashion. Clothing, jewel and other accessories should
complement you, not outshine you. If they do overshadow you, the whole point is lost. The only exception to this would be if
you have nothing to enhance, which is true of the great number of fanatical fashion followers! If you have a small, tasteful
pendant or ring or bracelet that has particular significance to you, by all means wear it so long as it doesn’t detract from the
rest of you.
Concerning amulets, wear only one at a time, and tastefully, so it looks like a functional piece of jewelry. Would-be
witches are notorious for loading themselves up with so much hardware in the form of amulets and talismans that it’s a damn
good thing they don’t really fly on broomsticks since they’d never make it off the runway.
Witches whom I have personally trained wear a small round amulet bearing the Devil’s symbol—and inverted five-pointed
star with the head of the Sabbatic and Hebrew characters around the perimeter of the circle spelling out the name,
“Leviathan,” another manifestation of the name of Satan. Of course, there are times when it is more feasible to conceal such a
talisman and confine one’s neckwear to pearls or costume jewelry. If you are clever (or rich), it’s amazing what can be done,
though, and I know witches who have had the above-mentioned amulet wrought in diamonds, rubies and other precious
substances so at first glance it would not be interpreted as an amulet.
Just remember, your ability as a witch has nothing to do with how many pounds of amulets you wear. The only purpose an
amulet serves is as a reminder of what you want or represent. An amulet can, therefore, give you constant awareness of your
role, but constant awareness of your role will not accomplish a thing unless you have whatever other devices and actions
necessary to go with it.

Color Clues for Witches

This chapter is not going to attempt to tell, by way of the old school of fortune-telling, what certain color preferences
signify in people. The synthesizer clock will take care of color and personality in a manner that allow for the most subtle
gradations in both. If you insist upon reading about how people who like red are daring, those who like black are morbid,
lovers or yellow and intellectual, etc., etc., buy yourself a copy of dear old Mother Schloker’s Old Gypsy Dream Book and
Oracle or something. No matter how proficient you are in your choice of clothes, the wrong color can lessen the impact of
your bewitchment. Your most helpful device in choosing the proper colors is the color wheel.
Starting with red at twelve o’clock, the corresponding colors of each personality type encircle the synthesizer. If you wish
to charm a man, find his position on the circle and choose the color exactly opposite to wear. There are some simple rules
which will serve you well if they are observed. The color a man would least likely wear on himself is the color he responds to
best on a woman. The color a woman hates worst on herself is the color she will like on a man. This formula is so simple to
employ that it requires no involved study of the psychology of color, although modern researchers, like Faber Birren, have
contributed a great deal towards a comprehensive understanding of the subject.
If you look good in red, you may not like to wear the color, but prefer green. When deciding on the proper color, or
combinations of color, you will often encounter situations where the last color you would ever choose to wear can be the best
for the role you are to play. The vast difference in your Apparent type that a simple change from your usual color choice can
produce is truly remarkable. Of course, your skin tone and hair color must be taken into consideration. If you have a pinkish
complexion, purple is the worst color possible for you, and if your skin has a yellowish caste, stay away from greens.
If you are not actually fat, light colors are always sexier than dark ones, as they show more of the contours of your body.
Most witches make the mistake of assuming black to be the standard for all clothing. Black can be very effective, but must be
used with discretion. The color pink is always sure to work magic, as it is the color of feminine intimacy. Likewise, white is
always good for a witch who is in doubt as to the best color. If white clothes are worn in an enticing manner, they will often
steal the show from all other colors. The erotic stimulation many men derive from nurses stems from the fact that a nurse’s
uniform is usually figure-revealing, very sound in its basic design and white. Even the pale blue and green uniforms worn by
nurses have the waists where waists should be, a smooth (and thereby tactile) finish and a fitted line. If nurses and waitresses
get more than their share of attention from men it’s only because they’re often the only women around who wear clothes that
make them look like women.
Bright colors of any kind are best worn by witches of a more dominant personality type, although, as with a red hair dye
job, a loud colored dress on a usually mild mannered girl will often do wonders to change her personality. When you wear
loud colors, you automatically place yourself in a position to attract men from the lower half of the synthesizer clock. When
you dress in pastels, muted or toned down colors, you will appeal to the males on the top half of the clock.
Owing to the fact that, as far as their ECI (Erotic Crystallization Inertia) is concerned, men are still young boys, they will
most often pick bright red as a preference. Every witch that isn’t a bonafide fatty should have at least one bright red dress,
whether she can stand it or not. Also a pink and a white. If you have these basics, you need never worry about not having a
thing to wear witchery-wise. Then if you wish to get mysterious you can always wear black, but don’t say I didn’t tell you,
when you find out that the pink, white or red dresses did what the black one couldn’t. Of course if you’re really overweight,
black is best. It’s a shame that certain colors are almost sure to steal the show, but being realistic is a large part of being a
compleat witch.
Don’t think for one moment, though, that the color of your dress is more important than the Law of the Forbidden. Sexual
compulsions will invariably win out if a contest is at hand. Don’t delude yourself that by donning a scarlet minidress over
your panty hose and chunky shoes you’ll be any competition for a gal of equal looks who is using “the formula” and wearing
a beige suit. Color is important but must be employed as a single ingredient—not as sole magical weapon.
You probably wonder where browns and grays fit in on the color wheel. Browns, beiges, tans, etc. are all variants of the
yellows, golds, orange-yellows and oranges that make up the “earth” section of the clock and are harmonious with all of the
colors on the left side. For example, everything from green at six o’clock to red at twelve o’clock can be mixed with browns
and remain compatible color-wise. Try and mix violet or blue, from the other side, and you get an ugly mess. The same
formula applies to gray on the right side of the clock. All colors in this section are compatible with gray from red to green.
Add blue to gray and it works fine. Likewise, green or violet. Just try mixing yellow or orange with gray and see the awful
results.
 Those occupying a six or twelve o’clock position can easily go in either direction; however, neither grays nor browns will
be quite as effective as on those to the far right or left of the circle.
A good clue to a man’s position on the synthesizer may be given by the color he chooses in clothing. If he wears a necktie,
the one that appears to be his favorite should tell you to wear the color directly opposite on the color wheel.
Many witches think that to get on the good side of a man it helps to wear matched outfits and nothing could be more ill-
advised. Girls who go out and buy a red sweater to match their boyfriends red shirt give a Bobbsey Twins ring to the whole
affair and unwittingly encourage a platonic relationship. I have had numerous would-be witches come to me for tuition
wearing slinky black outfits, assuming I will be impressed, because they might have seen me on a TV show or in a magazine
wearing black. I do appreciate their thoughtfulness but hasten to inform them that a man who goes around wearing black
clothes all the time, of his own choice, would prefer to see women wearing light or pastel colors.
Most businessmen who must wear black or gray suits, however, respond strongest to girls in loud, bright colors. This
illustrates why subjective/objective preferences must be taken into consideration in a person’s choice of clothing colors. For
example, a person who wears a lot of black objectively such as a waiter, priest, musician, concert artist, etc. cannot be typed
accurately, but one who wears black because he loves it is a different story. I have found that people who prefer to wear black
actually favor the color red, but refrain from wearing it because they are often introverted. The man who wears black clothing
of his own choice will seldom respond to loud colors on a woman, but the wearer of black who must can be judged by the
color of his car.
Unless he had no choice in the matter, his car color will tell you a lot. Again, just consult the synthesizer, and appear in the
opposite color from his car. If his car is a drab or nondescript color or one of the “practical” colors, such as light green, pale
blue, beige or tan, he needs a gaudy wench, so bedazzle him with your color. If his automobile is bright red, black, white or
some exotic color, don’t think you need to compete and wear your loudest colors. There is good reason for this. If his car
represents his Apparent self’s color choice, he wants his woman to be the opposite. If his car represents his Demonic self,
then it'll take a lot more than a crimson dress to woo him away from his red fiberglass lover. No matter what, it’s bad
witchery to dress in the color of his car!
The same factors apply concerning living quarters. It might look good in the movies to see a gal in her all-white bedroom,
wearing white, but it just doesn’t work that way and is limited to publicity photos. No man wants to be overwhelmed by the
room around him when he’s trying to get to first base with a woman. And having the room in identical colors to what its
occupant is wearing does just that. It fairly yells at him, “You’d better please me too!” or like a chaperone, “Just what do you
think you’re going to do to us?”.
When decorating a room in the right color is an issue, the ideal witching-room would be one with revolving or changeable
walls of different colors. If one is to really explore the potential effects color can produce, opportunity and facility for quick
changes must be present, which is often easier said than done. The simplest means to attain such color modifications is
through the use of lighting. A small spotlight against the base of one wall, mounted in a housing which will hold removable
colored filters, is the ideal arrangement. Then, if you want a blue wall one night, you can change it to pink the next.
Despite what you may think, black is an ideal color for a witch’s den of iniquity, as any color accessory can be used, any
color clothing can be worn, and you will be the star performer at all times. Black is limitless in its perspectives, and a small
room can lose any confining quality it might have if painted another color. It used to be thought that a black room would be
restrictive, depressing and morbid, but if there are highlights of any sort in furnishings, art, rugs and draperies, you can’t go
wrong with black walls.
In addition to its adaptability for decorating, a black room is the most restful when the lights are off and totally devoid of
distraction when you want to read or work; not to mention it makes an ideal ceremonial chamber for your magical rituals.
Another tip: Red carpeting has proven itself to be the most conducive to keeping people in a room, so don’t use it if you
want a fast turnover of visitors. People naturally linger on red carpet, and restaurants and bars that want to keep their places
full have found it to be one of great assistance. I have found that a room with black walls and ceiling with bright red
carpeting will make people lose track of time completely, especially if the room is rather long and narrow.
If you want to use mirrored walls in your room, be extremely careful that you don’t have more than one wall so covered.
You know how distracting the mirrors in a beauty shop can be when one mirrored wall is opposite another, especially if one
wall is slightly off parallel from the other. With certain colors and the proper deviations in the placement of mirrors the most
horrible crimes and raging madness can transpire, and you don’t want to be the loser in such cases.

6. Bitchcraft
Virtue is its own punishment—“nice girls” lose—and one of the surest signs of potential proficiency in witchcraft is an
inability to get along with other women.
 This doesn’t mean that you should not know how to get along with members of your own sex, because a successful witch
can. It simply implies that you are certain to meet with disapproval from many women when you are not purposely trying to
gain their approval.
If you go around worrying about impressing women (who, of course, love nothing better than to know you care about what
they think) that automatically places you at their mercy. Outside of an admittedly homosexual group, all social circles that are
composed of exclusively men or women serve as retreats rather than boosts. To a group of highly successful businessmen, an
exclusively male organization can serve as either a retreat or contract ground for further business goals. This, in many ways,
makes sense. But for women (who are for better or worse ninety-nine percent dependent upon the support of men) to
congregate together, seeking each other’s approval, it is at best commiseration—at worst, ego shattering delusion and at all
times indicative that something is missing in the way of erotic or emotional fulfillment.
Every witch needs a friend, just as anybody else, but unless you can be the leader in a group of women, forget it! No other
gal is going to lead you down the path of success unless there’s something in it for her—romantically, financially or
vicariously; and for that matter, neither are very many men. At least when pleasing a man, you possess that little “something
different,” which makes all the difference—the representation of his Demonic self!
I have found that the most proficient witches are those who prefer the company of men to that of women. I’m sure
everyone reading this has lost out at one time or another simply because she was only concerned with her responsibility to
another girl. Chances are good that other girl planned and plotted very carefully whatever move it was that led to your
romantic or domestic failure yet was never once looked upon as a villain by anyone else. If you will think back on your own
personal situation, the other girl involved was one who didn’t quite have the things going for her that you did.
Maybe she was single and you were married, and she envied you for your smooth-running marriage or handsome husband.
Or possibly she was married to a real churl while your husband was a prize. Maybe it was an economic jealousy or one
inflamed by your talents or knowledge—possibly, looks? “Wait a minute,” you say, “the woman I have in mind was very
good looking and I should look that good. It couldn’t be that!” Don’t forget what you’ve read earlier in this book. Your
standards of female beauty don’t count! Naturally, you will think a gal is a real doll, who looks like you would like to look,
and invariably she will be your complete opposite type.
A girl’s worst enemy is always one who is the same physical type as herself, with slight modifications, and her best friend
is the complete opposite of herself. If you are tall, with an angular face, your best friend will be short with a round face. If
you are fair skinned with blue eyes, your best friend will be olive skinned with dark eyes. These are not oversimplifications
but excellent examples. The similarity in appearance between you and your worst enemy is an important factor in the ability
a witch can have to predict those who will bear watching. Therefore, there are two types of women to watch out for and who
will take away what you have or at least spoil your happiness if given half a chance. The first is the girl who is similar in
appearance to yourself but not quite as pretty. The second is the one who is totally opposite in appearance but not quite as
pretty.
If it sounds as though I’m contradicting myself, consider this: It’s easy enough to pass judgment on a girl who looks like
she might be your sister, finding all kinds of faults in her appearance. For this reason, an objective physical evaluation is
seldom made of a woman who resembles in any way the person who is passing judgment. Two girls of identical appearance
would be certain to find many flaws in the physical makeup of each other that would be lacking in whoever was speaking.
Therefore, the old cliché must be considered before negative judgment is passed: What does she have that I lack appearance-
wise? If you cannot find anything, then you’ll find her to be no real threat but one who would like to be!
Concerning other women of totally opposite types, the reverse is true when it comes to evaluating beauty. If a girl who
looks like you will invariably get a non-objective and critical evaluation, your female opposite will receive plaudits on her
good looks, even though she might be sadly wanting for allure. Here is where the lurking menace lies. Because your opposite,
and often best friend, is seen in a non-threatening light, you are willing to credit her with a degree of beauty she very often
lacks. While you tell others of her beauty, they listen, and they look and possibly the are not impressed, and she knows it, but
you, you fool, don’t! Resentment builds, and, out of resentment, however deeply buried, will come outlets for it. Little plots
are hatched, and soon you find yourself saddled with a genuine psychic vampire, who will drain you of your vital energy and
actually weep and moan (and not out of happiness!) whenever something nice happens to you. And you—sweet, nice,
virtuous, understanding thing that you are—pick right up on those vibrations, those feelings that there’s something wrong.
You concern yourself all the more with your friend and her welfare, as by now she is bound to have developed several
problems.
Make a little test, and tell a “friend” you suspect of being a rival of some wonderful thing that has just happened or is about
to happen, even if you have to invent it. Then watch her problems begin. Observe how her illness flares up or financial
problems suddenly appear or she bangs her car up or her child’s tonsils become infected—right now! If she shows her hand
after three such tests, you can be sure you don’t n eed her for a friend. I have written in my Satanic Bible: “Thrice-cursed are
the weak, whose insecurity makes them vile….” And these types can be very vile indeed yet hide their viciousness
admirably. All this falls into the classification of resentment, and resentment and disapproval go hand in hand.
To be a resourceful witch, you must be able to see the bitchiness in other women for exactly what it is, then in your own
way, beat them at their own game. You must learn to be a worse bitch than they.
 It is more difficult for many women to be a bitch than a witch, and the nice gal that everyone likes so well, usually winds
up on the short end unless she has already attained a position of real security. In the business world, the most successful
women are those who have used their feminine wiles in reaching the top, not really concerning themselves about the other
woman’s approval but concentrating on bewitching men. Then, once they have reached the top, they can easily charm other
women. They have become strong enough so that other women, knowing themselves to be in a much lesser position, either
refrain from venting their envy, refuse to entertain it in the first place or, if they are stupid enough to try, make fools of
themselves.
Nice girls do lose in most cases. A girl who is every other girl’s big buddy is a drag to most men. Nothing bores a man
more than to hear about all the wonderful qualities of female friends. Listening to a girl talk about other men might make the
man angry, but hearing all about your sweet and harmonious friendships with other women will sicken and bore him. If you
start to talk about your hostile feelings towards another woman, though, his ears will perk up. A man won’t like you as a
bitch if your bitchiness is directed towards him, nor will he cater to it if it endangers his profession or the feelings of people
for whom he is concerned. Otherwise, he will usually be quite titillated by your bitchiness toward other women.
As a test, voice your wrath for another woman (even if non-existent) in the presence of a man you know, calling her every
name in the book. He’ll be all ears, and probably ask you to describe your foe’s appearance. Describe her as being built about
the same as yourself and in a manner that will convey the idea that she is attractive without your actually saying so. Your
listener will be supplied with vicarious fantasies, associations and projections, the complexities of which need not be
understood in order to be brought forth.
The main thing you will prove by his interest and attention is that men like bitches! They find them scintillating and
sexually stimulating, and it doesn’t matter whether you are dominant or passive by nature.

Taking Advantage of Men Who Think They’re Taking Advantage of You

I mentioned earlier in the book that even the most worthless male can be employed by a witch if for no other reason than to
increase her power. Whether or not you wish to attract undesirable males for sexual purposes is your own business, for it can
not only be risky but also a nuisance. Still, the psychic energy the panting suitor, creep and pest pour out to you can be a
readily available source of power. If these types have nothing else to offer, they have their enthusiasm, which equals the most
unbridled form of lust.
Let’s compare them to a twenty-five watt light bulb, which is bright enough to read by in a small room but could hardly
illuminate a ball park. The world is full of these twenty-five watt types, who have nothing really to off a girl yet think they
are entitled to the best. They won’t do anything to improve themselves, and, even if they wanted to, their little twenty-five
watt brains, emotions and limits of responsibility couldn’t take the extra charge. The filament would simply give out.
Whenever such a man succeeds in a landing a desirable woman, who might be equivalent to say one hundred watts, he
can’t expect to “light her bulb” single-handedly. He might give her enough of a glow to take him home, but it will take three
more like him to keep her happy. If he is as wise as most twenty-five watters, he will be deceived by the woman of his fancy
and either not even know it or go out and get into fights over her, much to her delight. If he’s a rare exception who knows he
is limited to twenty-five watts of power, he’ll keep her a lot longer (maybe even permanently), realizing that it’s better to
have twenty-five percent of a good thing than a hundred percent of nothing.
This same analogy applies to women of low wattage who desire high voltage males. An exa mple is the counter girl who
rings the door bell of the movie star and practically rapes him in his home then complains six months later that the lousy
actor is a bug phony who makes love to a girl until he’s tired of her and then gives her the boot. Instead of reflecting upon the
hundred watts of power the actor jolted into her twenty-five watt psyche and rejoicing for the experience, she goes away
assuming she gave him something special! She did, in a way, but so do millions of other women who go to sleep with the
actor’s picture under their pillows! And that is precisely why he is one-hundred watts and she is twenty-five!
What you, as a witch, accumulate in the way of lust-power from others will in turn give you greater magnetic power over
others. This is why, as the witch declared while she pee’d in the ocean, “every little bit helps.” In some cases, the brightness
from a person of greater magnitude can “rub off” on one who is of lower intensity and cause an increase in wattage in the low
wattage person. Suffice it to say, in such cases a magical technique is employed that would assume the equivalent of a
rewiring job.
Under most circumstances, the kind of man you wouldn’t want to know, who practically drools over you and makes a pest
of himself and can’t understand why he can’t have you, is a pretty hopeless case. He could buy every metaphysical course
that was available, burn candles, study the black arts and burst his pea-pod brain trying to figure out what is wrong with
himself, never realizing that he might need a shave or the front of his trousers cleaned or something more flattering than that
nice old windbreaker jacket. Aleister Crowley used to say that every man and woman is a star, which is very true. What some
of the most involved occult scholars often fail to realize, however, is that stars are of varying magnitudes.
Don’t refrain from displaying your witchy charms, thinking you already receive enough attention. Each twenty-five watt
man who sees you and goes home and masturbates with you in mind is unknowingly performing a magical ritual which will,
for at least a second or two, throw every one of his entire twenty-five watts of power into your very being, and you, in turn,
will become even more desirable. It doesn’t matter that he is unintelligent, gross, coarse, unkempt or in any other way
undesirable. His whole will, borne of his animal lust, is throwing a small charge into your battery and therefore making it
stronger. As I have previously stated, movie goddesses don’t go to bed with the men that actually keep them on their
pedestals. They don’t need to.
There are many men who will think you’re fair game, just because you may have let slip that you’re a witch. Right away,
they’ll ask you to “prove it” or assume you’re ready to violate a few taboos by climbing directly into the sack. Or else they’ll
ask you to tell their fortune, feigning a great interest in the occult, invariably bringing astrology and ESP into the
conversation. They will be so-o-o-o serious with you and your art and nod understandingly as you describe spells and
charms. They will also suggest that you help them in their search for esoteric wisdom and teach them the ropes. Some will
tell you they are warlocks and the only thing to do is to get together for some kind of ritual, i.e., go to bed.
Every witch soon learns the thousand and one approaches of the man who thinks he is taking advantage of her. Remember,
what I told you earlier. The most frantic men are the ones who want the slap in the face from a woman they can “respect.”
Here is how you do it. Here is how you can have your cake and eat it too. As loon as they are so intent on using your
witchiness as their seduction device, take advantage of it. Tell them yes, you can teach them all of these things. You can
explain the type of magic in which they seem so interested. Yes, you can even practice sex magic with them—you’d be
delighted to. All the while you are employing the Law of the Forbidden—getting your quarry all fired up, his head nodding in
agreement to everything you tell him. Of course you don’t really tell him anything of the real magic. Just the hackneyed old
crap that he expects to hear, about tannis root and High John the Conqueror and your magic circle you stand within and how
you gave that old biddy at the office a boil on her bottom. After enough of this, explain that you feel he has a great deal of
psychic force that you’d like to use, but it will require something of a sexual nature. At this point you can be sure he’ll still be
with you, and you won’t really be lying either.
Continue, describing how the only way you can be sure of his latent power is through the use of a special ESP sex ritual.
He must, for a period of one month, each time a specified night of the week rolls around and at a precise time light a red
candle, place it over a piece of parchment bearing your name and for one hour think of you as hard as he can, allowing
himself to become excited to the point of an orgasm.
Explain that he is not, under any circumstances, to attempt to contact you in the meantime or it will show his inability to
follow the instructions which will be necessary when you “later get together for closer contact,” and you will have to forget
you ever met him. At the end of one month, you explain, you will notify him as to where he should meet you for further
instructions. Of course, he will follow your instructions if he is frantic for you. He will also supply you with some witch-
power in the bargain. And you will never call him. In fact, you will do your best to forget about him, thus insuring his added
fervor.
If he is just playing the field and doesn’t care that much about you, chances are good he won’t bother doing what you tell
him, but then he wouldn’t have been compelled enough to do you any good magically, anyway, so you’re not out anything.
Don’t let your conscience bother you about taking the poor guy’s magical energy and not even thinking about him. He would
have taken your sexual favors had he the chance and most likely thought you just another conquest.
If you live in a town where everybody knows everybody else, and you can’t disappear, or if you ever run into the guy
again, act very disappointed in him, telling him you didn’t receive a thing in the way of vibrations but adding that maybe if
he tries some more he will improve. If he isn’t sufficiently insulted by all this, it’s because you have placed everything on an
occult basis —the very same basis upon which he first approach you.
If you were to tell a man to get lost, after flirting with him or giving him a leg show, he would simply call you an insulting
term, implying that you were a tempter of men’s sexual parts and go away in a huff. In this case you’re not telling him to get
lost but to go home and jack off in such a manner that for him to become offended, he would have to deny all his previous
“deep interest” in learning what you could impart of witchery. His meaningful search for the hidden secrets would be
exposed as a sham. He has no choice but to follow your instructions. If he, by some chance, really is versed in the magical
arts, he cannot be offended, as he will know that what you are telling him to do is magically valid and credit you with
knowing your trade.

How and When to Lie

It has often been stated, “The truth hurts.” If the truth were known to people concerning the whys and wherefores of their
own actions, very few situations would be entered into. The wile and guile of the proficient witch will never be resented,
because she knows how to pet, flatter and butter up her quarry. You can tell anyone anything and he will accept it, so long as
enough flattery accompanies it. Even though what you say may be preposterous, if you can compel man’s sexual interest, he
will go along with whatever you say.
The only thing holding people back from doing things they would like is the lack of an excuse. The reason “white”
witchcraft is so appealing to people is because it gives them an excuse to practice the black arts by calling them “white.” If a
man wants to look at prostitutes and shady characters, yet maintain his respectability, he can be a sociologist. If he likes to
hear lurid, sordid or spicy stories, he can be a priest, psychiatrist or guidance counselor. If he likes to look at dead bodies, a
mortician or embalmer; women’s vagina’s, a gynecologist; women’s feet, a shoe salesman. If he likes to eat, he can be a chef.
If he wants to wield power over others, he will practice hypnotism. I’m sure you can supply many other examples.
This doesn’t mean that everyone enters a profession or trade simply to legitimize their fascinations and compulsions. There
are many who do, however, and for these, socially acceptable outlets allow them to indulge their passions. You, as a witch,
must know how to allow others to do what they really want. You don’t have to make most people do what you want of them.
Just find a way of making it fit into their natural interests, then supply a rationale.
Innumerable accounts have been related about ministers who consorted with women of loose morals in order to “save
them,” and as many jokes tell of the clever “holy” substitutions in nomenclature in order to justify sexual acts. To many
persons, hypnosis is an outlet for erotic gratification, in that it allows the subject to engage in acts that would normally be
repressed. One of the most common fallacies about hypnosis is that the subject will not engage in any act that he would not
normally do. If a girl with sex on her mind goes to a fairly desirable hypnotist for her nail-biting, and the hypnotist regresses
her, causing her to become convinced she is in a previous incarnation, she will gladly and without guilt sexually submit to the
hypnotist, even though she may be married at the time. The hypnotist, even though she may be married at the time. The
hypnotist merely needs to place her in a period in history where she wouldn’t be married to her present husband, and
everything will be okay. All she needed was an excuse to which she could attach significance. Of course, she will never be
able to question a belief in reincarnation, no matter how logical the argument against it might seem. To do so would place her
conscience in jeopardy, so objectivity is out of the question.
I have seen many examples of sexual feelings being interpreted as other phenomena. For example, when a pattern has been
established of religious fervor accompanied by strong sexual feeling, the believer can never allow herself (for this
phenomenon is most prevalent in females) to recognize such feelings for what they really are. So long as she is experiencing
joy or suffering, agony or ecstasy, on a religious level, the orgasms can come by the dozen. But just let anyone place her in a
position where she will need to re-interpret her experiences, and you’re in trouble.
Don’t ever take away a convenient falsehood. If you remove certain conventional lies, you will be hated for it. Most people
need lies. This is one of the most important reasons why you, as a witch, must learn to lie when it is expected of you. The
consistency of your image depends upon it. So long as you know the truth, that’s all that matters.
There are two kinds of lie. The first is the lie that people want to hear. If you have ascertained that your quarry expects to
hear certain things, you must tell him what he wants to hear, no matter how far-fetched or unable you are to back up what you
say. You will encounter the need for this type of lie regularly in fetish-finding and in your public relations as a witch. The
second type of lie is the one that will gain you credit and recognition, whether others want to hear it or not. This is the kind of
lie you must be careful with. This is the sort of lie that causes failure to almost everyone who practices it. This is the type of
idle boasting that places your foot firmly into your mouth and causes no one to take you seriously after they get to know you.
Remember, a smart witch may not be taken seriously at first, but later will be viewed with seriousness. The failure might
convince his audience of his depth, in the beginning, but soon he is exposed as a fool when his false front disappears. And
just how is his phony façade exposed in such a devastating manner? Because he never mastered the fine art of lying.
In order to master the art of lying, you must first master a few other things. The Great Imposter, Fred De Mara, will always
command a certain degree of respect, because he could actually do the things for which he claimed legitimate standing! There
is nothing wrong with saying you sang at Carnegie Hall and you could have stood in the doorway at midnight and hummed a
few measures, but if you open your mouth to sing at the next party and it sounds rotten, you have just, as they say, blown it.
If, however, you have sung the lead in your local civic light opera production of Naughty Marietta and were acclaimed as an
exceptionally talented singer, and you happen to be at an affair where your quarry will be suitably impressed and possibly
arrange for you to go on tour with an important new show, a Type II lie is in order. Tell him you have sung wherever you’d
like—before crowded heads, etc., because when he asks you to sing, if you can back your contrived pedigree up with action,
those very lies you told will not be questioned and will pay off. If you hadn’t told them, he might never have asked to listen
to you.
If it is subsequently discovered that you made up the whole story, yet you are fulfilling your role as a singer, the people
who count won’t care one bit about your little sham. The only ones who will get up in arms, demand your removal (yet
secretly gloat over your exposure) will be those who are your inferiors in the first place. Study, hard work, perseverance and
conscientiousness should be rewarded, and if you have gone out of your way to excel at something, use it as a credibility
device. Don’t tell lies about your achievements unless you can produce if the tools are placed into your hands.
Don’t tell people about the movie contract you passed up, if your appearance is less than stunning, without expecting a few
questioning glances. If you are an absolute knock-out, and say the same thing, people might not believe you, but at least
they’ll think, “Well, if she hasn’t been spotted by a director, she sure ought to be!” If you proclaim yourself a great
enchantress and then proceed to tell everyone in the room all your problems, you’re no witch! If you sit down to advertise
another woman about her domestic situation and have gone through a succession of four bum marriages, could you really
expect anyone to attach much validity to your advice? Would you be foolish enough to counsel a friend on child-raising if
your three children had been living with their grandma for all but one year of their lives?
Self-aggrandizing lies must always be consistent with your actual abilities. Don’t employ them unless you can back them
up with action. If you want to lie, you’ll get more than enough practice on individuals who demand that you lie to them in
order that their own interpretations, delusions, preconceptions and moralisms will not be offended. In this way, you will be
able to lie with a light heart, knowing you are being kind to others and giving them opportunities to do things and think things
that they crave. It is the only humane thing to do.
Lie and give pleasure. Lie and soothe consciences. Lie and supply the food for the ego that truth can seldom provide. Lie
and become a hero, for whatever lies are popular will always win votes. Lie, but be not yourself deluded by your lies, lest you
lose control, for he who loses control over his own motivations can never progress to a proficiency in sorcery.

Learn to Be Stupid
It has been said that a donkey should never be sent to college, because nobody likes a smart ass. Very few men like a
woman who asserts her intelligence, and the truly smart witch will demonstrate how intelligent she is rather than pay lip
service to her mental prowess through the use of an awesome vocabulary. Of course nothing turns a man off more than an
utterly stupid woman, except one whose speech is laced with highly technical, analytical and clinical expressions when they
are not needed.
Countless comedy characterizations have been based on the pseudo-intellectual woman, yet there are plenty of them in our
midst. With these types, words become a substitute for sex appeal, for these women hate the fact that they were born as
women and want to be accepted on a basis other than femininity. There is nothing wrong with this, so long as there is no
desire to practice applied witchery, as sex, sentiment or wonder must accompany such a pursuit.
Intellectualism for its own sake seldom has any place in the behavior pattern of the witch, unless one can cleverly combine
it with sex and wonder themes. This would produce a glamorous lady mad-doctor, wearing a skimpy laboratory smock and
working amidst the surroundings and equipment of Frankenstein’s workshop. Such a woman would be expected to be highly
articulate, as it would be consistent with her image. Undoubtedly, she would find many men that would gladly submit to her
“experiments.” It should be obvious that in such a case, even pseudo-intellectualism is in order, as it is all part of the game.
If you find yourself inclined towards placing verbosity above your physical attributes, you must learn how to act stupid,
especially if your physical attributes are lavish. When I say stupid, I mean stupid! Overcompensation is the only means that
can be employed to artificially bring an overbalanced situation back to a central balance point. This is one law that applies in
all phases of magic. If you are a nut on using big words, you’ll have to force yourself to check your speech. Don’t worry that
you’ll make a fool of yourself, even if you throw in a few genuinely ignorant comments. If all else fails, you might try gum-
chewing. It’s pretty hard to be an intellectual with a mouth full of gum.
The gum who is in trouble is the one who is not very bright in the first place and tries to play the cute-but-dumb seductress.
She is simply making the worst of an already bad situation! The girl who is really intelligent can always afford to act less so;
but the girl who tries to act and talk in an intellectual manner but who lacks common sense will always fail. Any dumb belle
can learn a mouthful of big words, yet be at a loss when it comes to thinking anything out for herself. Such people are
educated morons, and if they could be shrunk down and feathers glued on them, would out-sell parrots, hands down.
Men do appreciate women with brains, but don’t ever kid yourself for one minute that you can use a totally intellectual
approach as a magical weapon when bewitching a man. His first thoughts will always be based on your appearance. Once
you have bedazzled him, you may allow him to realize you are intelligent as well. Then he will think he hit the jackpot when
he met you.
Intelligence is always of secondary importance in enchanting men, although it should eventually be apparent to any man
who is himself intelligent. No girl likes to be thought of as stupid, yet there is a vast difference between real stupidity and a
sensible restraint from the use of overbearing and high-flown pseudo-intellectualism. If such tasteful restraint from
unnecessary technical and scholarly verbosity is what you would consider stupidity, then you’d best study stupidity and learn
it well!

How to Charm a Married Man

In bewitching a married man, the most important thing to consider is his potential guilt at entering into a relationship with
you. Most men have much guilt although they seldom admit it even to themselves. In order to avoid the conscience problem,
it is necessary to apply certain rules of witchery. You must consider your purpose in bewitching him. Are you in love with
him? Are you searching for the man and feel you have found it in him? Does he appeal mainly from a sexual urge? Are you
chiefly interested in him for a playmate? Do you wish to get married? Are you looking for a sugar-daddy? All these questions
must be considered.
If you are in love, or think you are, and you have marriage in the back of your mind, then he must be dissatisfied to a great
extent with his present marriage, though perhaps pleasant, still leaves him unfulfilled. If you can see the earmarks of such a
situation, you stand a chance of success. Don'’ ever make the mistake of going by what he tells you though. Base your
analysis of his marital situation on the information you can gain from other sources, as he will invariably tell you everything
is bleak if he wants to get you in the sack badly enough.
If he appeals to you primarily because you have a yen for his body, seduction is duck soup. A married playmate is usually
the safest kind, and you have the knowledge at all times that he must be desirable to someone else or he wouldn’t be married!
If your motivations are mostly sexual, a great deal as to his desirability can be foretold by checking out his wife. If she is
sadly lacking in female attributes and is dull, stupid, plain and without personality, he probably won’t be much better ounce
you get to know him. If a couple, who are attracted to each other in the beginning as a result of opposite natures, live together
for any length of time, each is bound to pick up qualities and traits of the other. If his wife is utterly devoid of any quality, he
probably is too, unless, as previously mentioned, it is a mismatch.
When shopping for a lover, however, don’t concentrate on men whom you must “rescue” but on those who have made it
obvious that they can get a desirable woman but might want to sample what you have to offer as an addition to what they
already have. Remember, it’s better to share a good thing than to have to whole pie if it’s mouldy.
If you’re looking for a sugar-daddy, married men are usually your best bet, for their unconscious need to assuage their guilt
will make them much more generous than the single man, who not only lacks the “habit” of obligation and responsibility
towards a woman but often actually does whatever he can to avoid it, hence his single status. It is a fact that the man with
responsibility will fight hardest to avoid it. The confirmed bachelor wants the fun of marriage but not the responsibility.
When I speak of marriage, I mean “committed cohabitation,” where two people are living with each other as man and wife
even if no formal marriage has taken place. This is a very important factor to consider in the light of present social mores.
Any marriage is only as valid as its solidity, and if all you are interested in is a certificate and you’ve chosen a man who is
already married as a means to obtain it, you might as well forget it. The odds are against you and you’d best do your diploma
hunting with single guys as your quarries.
There are still plenty of choice specimens who have been so anesthetized by swarms of defeminized women that they
appear heterosexually defunct. The proper use of the Law of the Forbidden will often awake lustful thoughts in men you
would think “don’t care,” thereby rousing them from their torpor. If formalized marriage is utmost in your mind, this type of
single man is best, as he hasn’t had much experience fighting off nuptually-minded females mainly because he hasn’t
allowed himself to show the slightest romantic interest in the sterile slaves of fashion that have crept round him.
Regardless of what your motivations might be, the first trick to learn when bewitching a married man is to let him think
you are married too. This will relieve him of much of that unconscious guilt of consorting with you, in the first place. Buy
yourself a cheap wedding ring or engagement/wedding set. These are easily obtained in dime stores. Be sure you have
pictures in your purse of your kids too. Of course, if you really are married, you’ll already have these accouterments. Make
sure the pictures of “your children” fit your image. Use your nieces’ or nephews’ or cousins’ photos.
The more convincing you can be as a love-starved, frustrated married woman, the easier it will be. You will ease his
conscience on one hand and employ the Law of the Forbidden on the other. No married man likes to hear about how
wonderful your “husband” is, so play the misunderstood wife bit to the hilt. As an alternative, you can use the story that your
husband is a nice guy but he has his activities on the side, so he lets you have yours.
Whatever you do, though, don’t make it appear as though your husband is a pathetically devoted man who is waiting up for
you, who is playing him for the fool. Men have a way of feeling sorry for that type, probably because they can often identify
themselves with them, and you’ll find he won’t be so quick to get involved if it means contributing to the hurt of “such a nice
guy.” In reality, these “nice guys” are often getting quite a sexual kick out of their wives making it with other men while they
sit home and read the funnypapers. Your quarry won’t stop and think of it in that light, however, should you hit him with the
“poor sap at home” story.
Instead, make your husband out as either a nice guy but a swinger on a callous jerk who goes out with the boys, stays late
at the office, insults you in front of your friends, never so much as kisses you, drinks up his salary, doesn’t give a damn when
you try to look nice for him and only cares if you’re not home in time to fix his dinner.
Concerning your appearance, try to get a look at his wife. If it is apparent that she is, or at least once was, his ideal physical
type, you have a sound basis on which to establish your appearance. Take whatever physical factors in his wife’s appearance
that are possible for you to emulate and do them one better. If his wife is skinny, get a little bit skinnier than she. If she is
plump, gain weight. If she is quiet, be quiet. Don’t think that by showing him something his wife isn’t he’ll necessarily get
enthused. More often than not he’ll only feel uncomfortable around you, because you are too alien.
A man doesn’t really want the opposite of his wife in another woman. The fact that she is another woman is unusually
variety enough. Any similarities to his wife will make him more at ease with the feeling that he’s known you much longer
than he has. There is a certain vicariousness a married man often feels in knowing that the ostensibly married woman with
whom he is cavorting could well be his own wife. He knows it isn’t his wife, but the fact that she could be also acts as a
conscience-easer for his own actions.
Many single girls who want to charm their married bosses will find it impossible to play the role of a married woman, as
their true status will be known to their employers. If you are one of these, don’t despair, as you have a good chance to employ
a full-time barrage of flattery, thereby building up his ego sufficiently to compensate for the guilt he might feel in getting to
know you better. Since you’re in a position to be near him eight hours a day, five days a week, you have a monopoly on him
over his wife already. No matter how devoted she might be, he still sees more of you.
If he is an office manager, impress upon him your feelings that he should be the big boss. If he is the big boss, tell him how
much of a responsibility he has working with others who don’t seem to have the sense of responsibility that they should.
Make him feel that it is only through his fortitude and benign understanding that things keep going. Convince him that you
want to help him, and it’s not just because it’s a job. Be sexy, but humble. Be humble at all times. Don’t play the role of the
efficiency expert who has all the answers and knows his business better than he. If such is the case, he should be the one to
discover it and solicit your advice. If you have buttered him up enough, he will come to you for advice; but you must
demonstrate humility at all times.
Instead of criticizing other women in the office, be more humble than they, show respect for their positions if they have
seniority, yet do a better job. In short, don’t start inter-office friction that will make his job more difficult. It’s your job to
make his day run smoothly, so he won’t wish he were at home with his wife instead of on the job with you! You’ll find that
you won’t have to criticize the other women—he’ll do it for you! He’ll start drawing comparisons and feeling you should
have seniority over them. You will have pumped his old ego up like a Goodyear blimp, and the bigger a man’s ego is, the less
guilt he will feel at having a good time.
Above all, when charming a married man, strip him of as much guilt as is possible, while maintaining enough
vicariousness to add spice to your relationship.
If your affair is to be a lasting one or you feel you have a good candidate for divorce and remarriage, be very cautious
about breaking the news that you aren’t really married. If you merely want to maintain a meaningful but unmarried
relationship, it won’t usually matter, for once you have established your beachhead, the truth can come out concerning your
single status. Ninety percent of all married men will quickly shy from the idea, however, of dumping their present wife to
acquire a new one, unless the present wife is obviously not for them.
Any single woman who takes up with a man who has been married for many years, with children whom he loves, stands
little chance of breaking up the marriage. She is deluded if she thinks the answer lies in throwing a curse on his wife, so she
will die and leave the way clear for a new marriage. I have seen so many examples of this type of situation that I wonder at
its prevalence.
The typical story is the single woman in her thirties, who has never been married and is desperately in love with a man who
is older by several years. The object of her love has been married to the same woman for twenty or more years, with children
and possibly grandchildren. Our would-be seductress often has remained a virgin until well into her late twenties or thirties
and may have even had her first affair with the man whom she now wishes to marry. Invariably, the married man’s wife is as
sound as any woman can be who has been married to the same man this long. In other words, the married couple know each
other pretty well! The glamour has settled, but a strong bond exists.
What is Miss Desperate to do? How will she pry her stolid lover away from the woman that is anathema to her? The first
thing that crosses her mind is to get rid of the wife. If only something could happen to the old biddy. (Of course, the “old
biddy” was never a “young biddy” while in her twenties and thirties like her unmarried rival was for so many years; and if
there is anything more pathetic than an old biddy, it’s a young one!) Naturally, murder is not the answer, though you can be
sure it has crossed Miss Desperate’s mind. A CURSE! That’s the answer! Curse the wife that she should drop dead, and
everything will be coming up roses.
If Miss Desperate were to seek my help in the matter, I would tell her to concentrate on getting more passion out of the
man and quit thinking about cursing a woman who has done nothing but make a good home for a man and his children for
many years. I would recommend a love spell to maintain a fulfilling relationship between her and the man for whom she
claims soul-searing love. no! Nothing doing! Miss Desperate doesn’t want that kind of relationship. She wants to get rid of
the Missus. She wants to then get married. By this time the crystal becomes clear. Miss Desperate is not in love with the man.
If she was, she wouldn’t care if his wife was alive or not so long as she could be assured of many years of romance and
security (for in most of these cases the guilt-stricken husband would gladly support the girlfriend, and it is “quite strange”
how many such cases involve men who are well-to-do).
In so many words, Miss Desperate has shown her hand. She has been trying to get him to dump his wife (the worst possible
thing to do), thereby adding to his guilts at being with her under the quilts. Even if the Missus should oblige Miss Desperate
and graciously drop dead, a phenomenon would develop that would almost seem poetic justice. Hubby would grieve terribly
at the loss of his dear wife and companion. Conscience-stricken at all the horsing around he had done with Miss Desperate,
he would avoid seeing her. Contrary to the role into which she would like to be placed—a devoted love who stuck by him
and who now would be needed by one who could at last avail himself of her—Miss Desperate now finds herself a pariah, a
scarlet woman who wished his dear wife dead.
Six months pass and the lonely widower is consoled by his children, goes off to Europe or their cabin at the lake, buries
himself in his business and … meets a sweet young thing somewhere along the way! A breath of freshness is she, this pretty
thing of nineteen or twenty—in fact, a great deal like his wife was when he met her; and with tenderness and grace he takes
her, for she does love him, not just out of pity, but out of respect; and they are married and his children are a little perplexed
but happy that he is happy.
 This is why I would never throw a curse under such circumstances, though I have no compunction when the vicious cry out
to be destroyed. If you are one of the many Miss Desperates, consider how real your love for him is. Do you really want him
out of choice? Or is your pride in grave danger of destruction, because you can’t afford to lose that which came too little and
too late? Pride is a wonderful thing, but it must be properly exercised, like anything else, and prudery is not the best exercise,
as it often atrophies more than it strengthens.

Giving In
Women assume themselves to be the ultimate romanticists. They feel that any man to whom they sexually succumb must
surely be forgotten insofar as any lasting romance is concerned. If a man is to be landed, it is thought, a girl must keep him in
abeyance until his commitment has been made. This common type of Victorian behavior still seems to serve as the standard.
The fallacy of such an inhibiting form of conduct can easily be discovered by any witch who is willing to objectively
experiment. In reality, it is the man who carefully plans his campaign to snare the woman of his choice, and when that
woman finally responds to his maneuvers, his ego will not let him readily discard that for which he has so strenuously
labored. The woman who thinks that she will easily lose a man whom she has inspired to pursue her will actually find that
she has to work at rejecting him, more often than not.
The surest way to lose a man whom you have bewitched—using sex or otherwise—is to worry about it. It is not the act of
sexual submission that causes a man to leave you, but the desperation you project at the fear of losing him. Practically every
case of outright rejection I’ve encountered is engendered by women who have only themselves to blame. These girls place a
man in such a defensive role at having “ruined” them, that even those who might otherwise have sold their souls for the
women in question wind up sneaking out while the gettin’s good.
Why do so many women play the game of “If you’re gonna play with me, it’s got to be for keeps?” Simply because they
have been so brainwashed by dubious moralisms that they would rather be stuck with a man who turns out to be a complete
washout and retain their “honor,” than to realize that sex to a man does not necessarily mean “love.” The male romantic
prognosis is exactly the reverse of the female, and every witch should learn this rule well.
Most women must first feel “romantic” stirrings, which, if strong enough, can lead to sexual encounters. In males,
however, the most lasting loves start with sexual activity. If a man has an opportunity to “skip the bullshit” and sexually
release himself with a woman whom he desires, shortly after meeting her, any real feelings of romantic love which might
exist will subsequently be able to be seen in their true light. The idyllic yearnings of the young man who demands not sex of
his beloved will seldom result in any mature and lasting relationship.
Men can be trapped, using sex as a weapon. It’s done every day. Very few meaningful and lasting romances or marriages
have ever been attained as a result of a deliberate denial of courtship sex, however. True, some have succeeded in spite of
sexual denial, but hardly ever because of it!
If a woman can free herself of the desperation she often feels for a man to whom she has given herself, his very pride will
prohibit him from hastily rejecting what he considers to be his conquest, unless he is one of the earlier-mentioned types who
only respect a woman who kicks to the groin, gains his “respect.” If this is the kind of man you want, you must do more than
simply deny him sexually, though. You must literally treat him like a worm.

The Folly in Trying to Charm a Self-Aware Homosexual

You won’t have to do too much to charm a homophile who is firmly ensconced in exclusively masculine relationships
except to treat him in as non-sexual a manner as possible! In this instance, I mean “charm” as it refers to befriending,
influencing and ingratiating—not seducing! And in those areas, you would proceed in much the same way as you would
when dealing with other women, which will be explained a little later.
If you want to seduce a well-adjusted homosexual man (and there are plenty), you’ll most likely wind up as one big fool.
Some gals just can’t get it through their thick skulls that there are men who won’t succumb to their charms, no matter what
they do in the way of enticement.
I have known would-be witches to get their sights set on a handsome man whom they know to be homosexual, fuss over
him, cook for him, smother him with kisses, among other things, all to no avail. Actually, such frantic antics are nothing
more than attempts to “reform” the homosexual, usually conducted by girls who are lesbians but don’t know it. In their
sexual uncertainty, they see a man’s body, but a non-aggressive, “safe” man, who isn’t about to “outdo” her own need to
dominate the situation. Hence, she is the “rapist,” acting against a man who is powerless to resist. There is only one problem.
She has nothing to put inside him, and he hasn’t the enthusiasm to attain the erection necessary to “praise” her as a woman
nor anything but revulsion at the thought of performing orally upon her, as girls just aren’t his thing.
 The whole business winds up in utter frustration. For what she really would like to do, she hasn’t the proper sexual
equipment. If she had such equipment, she would be another man and everything would be hunky dory. The fact that it isn’t
unconsciously motivates her desire to “reform” him in order to “get even.” One such deeply frustrating experience can lead to
a veritable “crusade,” in which no eligible homosexual is safe from her massive doses of pulchritude, should he cross her
path.
If you have any designs on any of those “beautiful” gay men, you’d best study the entire spectrum of the gay world. And
while you’re at it, delve a little into yourself!

The Lesbian Witch

Lesbians often make very capable witches, for they can attract men, bewitch them and accomplish whatever their ends
might be without allowing themselves to be drawn into emotional involvements with them. If a lesbian has the guile to
employ the most flagrant external devices of the heterosexual witch without resorting to clothes and hair styles that will give
her away, she can go the limit of enchantment.
Because she is built the way she is, she can still employ her body as any other woman should the need arise. She is not
dependent on an erection in order to function sexually which is the pitfall of the homosexual male who may be required to
play a heterosexual role. The lesbian will find that the men who are most naturally attracted to her will occupy the lower half
of the synthesizer clock. Hence, because she is often lusted after as a dominant female, she is not expected to readily
succumb sexually.
Another factor in the lesbian witch’s favor is the fact that lesbianism has become an increasingly popular fetish, and if a
man is turned on by lesbians, it doesn’t matter much what you look like or anything else! You’ll find a type of phenomenon
occurs that I mentioned in the previous section, except with the sexes reversed. The male lesbian lover is usually a
homosexual who doesn’t know it; but unlike the female lover of male homosexuals, who is unaware of her lesbian
tendencies, the male lover of lesbians fares much “better” at the hands of his beloved. Any suffering on his part is welcome,
and the wise lesbian witch will always bear this in mind. He doesn’t really want to win, but to be placed at your mercy, and
the bitchier you act towards a lesbian-loving male, the more frantic he’ll get. These men are the exception to the rule
concerning bitchiness toward men. You can insult them without mercy and they’ll eat it up, and if they start to become surly,
all that is necessary is one cheerful word form you. If you are a lesbian, take full advantage of the compulsion you will find
often encounter if your fetish-finder smokes it out.
Lesbians, like redheads, are usually either loved or hated, and this is one of the pitfalls of the lesbian witch should she
show her hand to the lesbian-hater she may wish to charm. It is for this reason that you should move on swiftly to an apparent
heterosexual image, should your fetish-finder not get the violently positive reaction it will if he is hung up on lesbians.
Another pitfall, and a much graver one, is the prospect of an emotional reaction to the girlfriend or wife of the man you set
out to bewitch. This can often touch off an unconscious resentment towards the very person you wish to enchant, and try as
you may, those old vibrations will come through loud and clear, signaling to the man that he’d better keep his eye on you and
not because he finds you attractive! If this sort of situation occurs in connection with one of the previously mentioned
lesbian-loving males, it’s not so bad, and who knows, you might even develop a threesome! But if your quarry is one of those
other types and you get a yen for his lady, your chances are about as slim as a nineteen cent hamburger.
Insofar as your “in-group” activities are concerned, the same rules of personality typing apply as with male/female
classifying. Just find your position on the synthesizer and proceed with whatever relative evaluation applies to the other gal.

Gestures, Mannerisms, Toilet Habits and Assorted Ploys

An abundance of masculine development manifests itself in anything symbolically aggressive. Hence the dominant male
will blow his nose and the feminine or passive male will sniffle or draw in. Through the mannerisms of the nose and its
functions much can be told. The male trait is that of ejaculation, the female of drawing in—the penis as opposed to the
vagina.
The more masculine one is, the more inclined he is to blow out through the nostrils. Men use more handkerchiefs for nose-
blowing than do women for this reason. A predominantly “female” woman uses a handkerchief primarily for dabbing and
will only blow her nose if she has a severe cold and then infrequently. A woman may shed tears profusely, but have to be told
by her man to blow her nose, as she will sniffle until a handkerchief is proffered.
The term “sniveling” has long been associated with weakness, and the occasional misnomer, “weaker sex,” as applied to
women, is immediately brought to mind. Actually, the “passive resistance” required to retain bodily waste requires more
control, more constraint, and hence more work than the masculine trait of expulsion or ejaculation of excreta.
The more masculine traits a woman has, the more she blows her nose. A feminine man will sniffle and rarely use a
handkerchief. This has nothing to do with homosexuality but with male/female principles and how they are balanced in the
individual. Retention of bodily fluids is a female trait. This includes withholding nasal mucus, feces, urine—anything
involving the carrying of or bearing of body wastes. Constipation is more common in women than in men, and during
pregnancy, with its added factor of retention, constipation becomes even more frequent a problem.
Watch a man’s toilet habits. Does he make sure he relieves himself immediately before retiring to bed or embarking on a
situation where retention and subsequent discomfort will ensue? Does he go to the bathroom even though it is not yet
absolutely necessary “just in case” he might have to go a short while later? If so, his “retention-feminine” traits are in the
minority.
All facts of “carrying” represent a woman’s “duty.” A common example of this is in the woman who will retain her urine
to the point of impending incontinence suddenly hastening to the rest-room barely in time to avoid wetting herself. A further
development of this phenomenon is the woman who, possibly inebriated, has become incontinent and in so doing loses her
sense of “duty” and becomes easy sexual prey for the first man to come along. Incontinence of urine during intense sexual
excitement has proven embarrassing to many women, but is completely understandable when one considers the parallels in
the act of at first holding in then giving way to sexual abandon with its ensuing “release of duty.”
While we’re on the subject of masculine/feminine counterparts, let’s take basic sitting habits into consideration. A man
with an abundance of male traits will “make room” for his genitals at every opportunity and so will sit with his legs either
apart, sprawled out, or ankle resting on the other knee, etc. The masculinely libidoed female will also be inclined to sit in this
fashion. The man with a basically feminine makeup will sit with his legs close together, and if they are crossed the genitals
will be tightly tucked between them (drawing in) and one knee resting tightly on top of the other.
Using a variant of a previous example then, the unladylike exposing of the area of the crotch, whether accidentally or
intentional, by a normally feminine woman is an inclination towards sexual abandon. Whenever you see a man sitting with
his legs crossed tightly, one over the other, you may be sure he is “guarding himself,” quite possibly resents women (for
obvious reasons) and if outwardly heterosexual, limits his romantic adventures to the nearest whorehouse. You will seldom
be able to change this type of man, as he is unconsciously guarding his “virginity” and will most likely remain a small boy
when it comes to sex and consciously perform sexual functions only to “be one of the fellows.” Actually, he considers girls
“sissy stuff,” little realizing his own sissified manifestations. This type can be seen running the gamut from the Casper
Milquetoast, who unconsciously hates women, to Clark Kent in Superman.
Insofar as your own sitting habits are concerned, disregard completely any charm school training you might have had that
tells you to sit with your legs together and your feet tucked neatly under your chair. You’ll be pegged for a prude. Crossing
your legs at the ankle and sitting with them off at an angle will give you a clinically supercilious look that always appeals to
masochistic males. Unless you want to appear both frightened and frigid, don’t sit with your legs pressed tightly together and
your hands on both thighs. If you do, you might as well wind some rope around your knees while you’re at it. Crossing your
legs at the knee, resting one on the other, and entwining them like a pretzel is a definite “come-on” for many men as is
crossing your legs at the knees and swinging the crossed leg as you talk. When facing your quarry while seated with your
legs crossed, make sure you are at a slight angle and not directly facing him. It also helps when sitting with crossed legs to tilt
your hips, sitting on one cheek more than the other, with the hip closest to him higher than the other.
When you are playing the bitch game, don’t forget that putting your arms akimbo while sitting and especially while
standing will always look sexy to a man. In this posture, the hands are placed on the hips, either open or making a fist and the
legs pressed firmly to the ground and slightly apart. An alternative position for the legs is with one thrust forward, bent at the
knee, while the other is stiffened, thereby throwing one hip out in back and to the side. A good figure can be displayed to
very good advantage with the hands on the hips but don’t overdo it and make sure it is accompanied by the proper demeanor
and dialogue.
Use your tongue as a means of expression. It is much more sensually stimulating to a man to see an occasional tip of the
tongue flashing than a whole mouthful of twenty-percent-less-cavities. Because the tongue is normally hidden, like the
genitals, its exposure on a pretty girl is a very stimulating thing to behold.
Certain movements in the course of everyday activities can easily be employed as bewitchment devices. A simple act like
alighting from an automobile is a good example. A girl can follow all the prescribed rules of ladylike conduct when leaving
her car seat, maintaining a firm grip on the hem of her skirt, her legs tightly together as she gingerly tries to extricate herself
in a manner reminiscent of Harry Houdini escaping from a padlocked milk can. Or she can get more mileage from the Law of
the Forbidden than she can from the compact she’s driving. All it requires is the right audience, and you’ll be running neck
and neck with the girl in the topless club we discussed earlier. You’ll be sure to give some poor (lucky) man a vision that will
stay with him and insure you of added witch-power.
After opening the car door to get out, swing your legs outside as you normally would, with a cursory tug at your hem to
establish the fact that you are proper and to supply a fertile ground for the Law of the Forbidden. Then, as you are almost
ready to stand up, “suddenly remember” that you left your keys in the ignition or purse on the seat. For a longer opportunity,
you can use the p loy of suddenly remembering the need to find something in your purse or a package that you almost forgot
to remove. Rummaging among several packages on the seat next to you is ideal. Keep the car door open, “forgetting” all
about it, as you whirl around to attend to your almost-neglected parcel on the seat. With one leg outside the car, pull the other
in, as you twist your body. If you maneuver correctly and employ the right body English, that nice man trying to put the
bicycle in the back of his station wagon will get a better look at your panties than your husband has in the last five years!
 After you have finished the task on the seat next to you that has so thoroughly absorbed your interest for the last several
seconds, straighten around in your seat to once again alight from the car. When you notice where your skirt has crept, act
very concerned and quickly and embarrassedly pull it down as far as it will go, primly clamping your legs together, of course.
Oh yes, in the interest of safe driving it is not recommended that this be practiced on freeways or wherever a heavy flow of
traffic is present.
If you have small children, while tending your toddlers at play you have dozens of opportunities to employ the Law of the
Forbidden, and the psychological imp lications in looking up a pretty momma’s dress are too obvious to even mention.
Slightly less Freudian, but nonetheless effective, are little doggies that need lots of untangling and attention when they are
out for walks. A frisky poodle on the end of a leash is good for more ups and downs than a game of squat tag. Big doggies
can have their advantages, too, when it comes to making a spectacle of a perfectly respectable girl. I have a large Doberman
who has a penchant for putting his big nose under lady’s dresses and lifting them up; and whether you believe it or not, I did
not teach him to do such a thing!
Of course, there is the old trick of dropping your groceries and having to retrieve them. This is similar to the automobile
bedazzler, in that it enables you to start out with an absolutely irreproachable modeling school crouch which can develop,
through twisting around to collect all the stuff, into a real eye-opener for any males present. I know one witch who can drop
groceries so they land in perfect formation. As a little girl she was the jacks champion of her block, little realizing it would
lead to bigger things.
Since women started wearing pants, one of the finest institutions for learning the Law of the Forbidden—the carnival and
amusement park—has all but bitten the dust. The various rides supplied opportunities for proper ladies to expose their charms
in a manner far superior to leaping on a chair and shrieking, “eeek!, a mouse!,” while hoisting the skirt. As a girl was spun,
pummeled, whirled, turned upside down and every other way, knowledge of many of the tricks this chapter contains was
unnecessary as the machines did it all for you. The fun house supplied slides, barrels, rocking horses and the music that was
to become the anthem of the Law of the Forbidden—the sound of the compressed air as it shot through what is called in
carnivalese, the “blow hole.” Steeplechase Park at Coney Island had a special section of seats for spectators to sit and watch
the girls’ dresses blow up. The shrill screams and wild shrieks of the women whose underwear was revealed by the blast of
air were the songs of the Sirens to the many voyeurs who would come early, find a good seat and stay late.
When I worked around amusement parks and carnivals it didn’t surpris e me to see the compulsion this spectacle produced
in men, who would linger longer before the blow hole than they would before the “pros” who shook and shimmied on the
platform on the girlie show and wore considerably less. What did fascinate me, however, were the women who would go
through the fun house with their escorts, squealing loudly each time a jet of air would send their skirts up, acting all the while
as though they wished they had never consented to submit themselves to such indignities. Occasionally, the next night one
would return, with a different man, or perhaps alone and perhaps dressed just a little sexier, with her make-up a little heavier
and go through the same “ordeal” as she had the night previous.
Another thing that impressed me was how the women who were being attacked by that apparently searing blast from out of
the flames of Hell would often become helpless, immobile. They remind me of nothing so much as a deer caught in a
spotlight which knows it is completely exposed, yet does not move in its fascination for the situation. One would think the
sound was the hissing of thousands of serpents or a cataract or the maelstrom, judging from its effect on some of the girls.
Now scientists have a name for that kind of noise. They call it “white sound.”

7. Means of Divination
How to Tell Fortunes with No Previous Experience
Every witch should be able to hold her own when it comes to divination, fortune-telling and popular application of the
Black Arts. Unfortunately, altogether too much time is spent in studying occultism and far too little energy is expended in
learning the practical side of human behavior. The would-be witch who thinks she will become a wonder-worker by studying
cards or star charts had better spend a bit more time studying people, lest she become the victim of her own folly.
In order to know man well enough to manipulate him, we must be aware of the forces that motivate him, and it becomes
increasingly apparent that the psychic sciences have become a formidable motivating force, actually supplanting traditional
religions in many instances. You’ll notice that I treat the psychic sciences as a motivating factor in man’s behavior. By this, I
do not mean to imply that psychic “forces” are at work impelling man to do their bidding. I do mean, however, that the
techniques of the individual divinatory arts are but misdirection devices for the competent witch to use as she sees fit.
Let’s start with the most popular of the means of divination—astrology. Why astrology? What has insured its popularity? It
loses its continuity when any attempt is made to correlate its findings to the synthesizer, which seems to fit everything in the
Apparent/Demonic/Core range of personalities into perfect position, however subtle the gradation may be. Astrologers will
argue that their art is not, nor was it ever intended to type human beings, but merely to relate events to the movements of
heavenly bodies.
My answer to this is that people make events, and if the solar system doesn’t have any bearing on people’s activities, then a
lot of astrology magazines are sold under false pretenses to millions of people who believe, to a greater or lesser degree, what
they read. Before one even attempts to understand astrology, or any of the occult arts, he should ask himself “Why?” Usually,
the answer will be: “Because I want to learn what others have not learned.”
Next, it is automatically assumed that to learn what others do not fully know, one must study that which is not fully known
or at least that which is shrouded in mystery. Again, the Law of the Forbidden is seen in action. The assumption is always
that if there is anything important to be discovered, it will require a long, hard, esoteric search. Actually, all great discoveries
are made when they are practically tripped over, stumbled upon and “accidentally” uncovered. Despite all the physical
evidence of the usual non-esoteric means of discovery in the mundane sphere of our existence, seekers after magical and
occult discoveries persist in refusing to overturn the rock which lies at their very feet to observe what might hide beneath. It’s
too simple. And the mania for the forbidden will not allow it.
The greatest mistake any witch can make is to think that to accept and practice the force known as “magic” it will be
necessary to study great amounts of occult literature. The reason so few competent magicians exist, is because most persons
who seek magical wisdom approach it from an occultist’s point of view. The main reason for this is because what is
forbidden is always more fun, and the unknown is about as forbidden as you can get or it wouldn’t be unknown.
Anyone can crack a book about the history of Rome, how to make fireworks, flower arrangements, human anatomy, the
effect of music in Russian nationalism or why people commit suicide. “What the Hell does it matter why people commit
suicide or how people behave in nudist camps,” thinks the would-be witch or warlock. “That kind of book isn’t going to tell
me anything I want to know about casting spells !” The simple facts of the matter are that such study material is too easily
accessible, too mundane, too close to home and, therefore, it is not only uninteresting but also assumed to be worthless from
a magical point of view.
There are some subjects that have validity, which are pursued by occult scholars, but unfortunately precious few. One
example is handwriting analysis. If, however, many handwriting analysts would discard the occult sciences as a supplement
to graphology, they would be far more capable. Instead of learning the fine points of astrology, numerology, palmistry, etc.—
thinking them to be a worthwhile extension of graphology—it is far wiser to move in the other direction away from esoteric
ramblings.
Well, a study of the stars and their relation to human affairs is about as esoteric as you can get, so a great many people feel
that it’s an ideal place to start! But why not start at man and work outward utilizing what we know best as a basis? The
astrologer studies far-removed heavenly bodies, then attempts to correlate human activities, behavior and physical
appearance with the distant planets.
Why not start with man, the best known and most readily observable phenomenon? Man is the only thing in our known
universe with which we can irrevocably identify ourselves. Therefore, it is not correct to assume that all evaluation of
personality types and behavior must evolve from a study of man himself? We do not know how other things in our solar
system feel. We know how man feels, but do we want to admit to feelings? I say we do not, so we exteriorize them at every
opportunity, even insofar as our studies of ourselves are concerned as witness astrology. Instead of typing the known
universe, using ourselves as a base of operations, with gradations carefully selected, we seek to discover the nature of
ourselves through distant examples.
Can man ever really know himself? I say yes! But first he must study himself and others of his species. And even before he
studies himself, he must start small. He must study animals that walk on all-fours, then graduate to the parallels he can find in
himself. This is why I have based so much on our synthesizer, because it measures man and his predilections; and once this
subject is known well, the bigger things start snapping into focus. Sometimes these revelations appear frighteningly, other
times joyously, but at all times accompanied by that unique thrill that comes with discovery.
When one considers the reasons, it becomes easy to understand why astrology has become the most popular of all
divinatory sciences. Of course, a wise witch “believes” in astrology, because she knows that most everyone else does! If
enough people believe in something, then the successful manipulator will find a way to capitalize on such a belief. Like it or
not, that’s the way it is. If the competent witch knows where the stars will supposedly lead a person, she can be waiting, first
in line.
Belief in astrology on the part of others is one of the best magical weapons upon which any witch can rely. Even the most
skeptical will enjoy and emotionally accept what astrology has to tell them, because anything concerning one’s self is always
more interesting to hear about than anything else. Instead of telling you all about the methods of using astrology, I’ll tell you
why you should employ it. There are numerous books available on the subject, as simple or as intricate as you wish in their
teachings. If you learn to cast horoscopes, thereby assuming the role of astrological seer, you will find yourself able to set up
and arrange self-fulfilling prophecies with a remarkable degree of certainty.
The stars may affect no one at all, but astrology affects everyone! Here are a few reasons why:
1. It is based on a “scientific” principle—the solar system, mathematics, time, biology, endocrinology and who knows
what all—are incorporated into astrology.
2. It is a consistently available shot in the arm for the ego.
 3. It is esoteric. It is easy enough, in its daily horoscope fashion, for anyone even of the simplest mind to understand; yet
it will allow those who wish to go deeper into its theology the opportunity for endless study.
4. It is a socially acceptable conversation piece which will allow gossip a fertile playground in that it permits people to
talk about others in an analytical way under the guise of “studying” them astrologically. This is done in much the same way
as some psychologists, social workers, marriage counselors, sexologists, etc. will “study” their clients or patients—secretly
for prurient rather than clinical reasons, except the astrology buff needs no credentials to do the same thing. Neither does a
bartender, but then he does not claim knowledge of an esoteric nature.
5. It is a much more scintillating conversation opener and sustainer than any other popular religion as it is ego based. One
will find few listeners at a social gathering if he approaches the person he wishes to meet with “What have you done lately to
please Jesus?” or “Where were you baptized?” On the other hand, “Under what sign were you born?” or “You must be a
Scorpio,” is almost sure to elicit a reply.
6. It is “safe” in that it is compatible with other religions. One can go to church on Sunday after reading his daily
horoscope without fear of even a gentle roasting.
7. It allows man freedom from having to make his own decisions. It has been said by almost all astrologers that the stars
impel, rather than compel. This means that unlike other gods of other religions (for that is what astrology has become to
many), there is no inflexible, whip-cracking, stern-faced Jehovah but a rather benign guidance from the solar system that
allows for human modification by those who are “aware.” Certainly a much more easy-going way of having someone or
something else make decisions for you and guide your destiny.
8. It is flexible in its application. There are no absolutes. Its ambiguity makes it difficult to totally discredit its message.
The findings of one astrologer can always be contradicted by another—the second astrologer taking other factors into
consideration that the first missed.
9. It has been around long enough to emboss itself on the collective unconscious so that even if we could ignore it, some
of our forebearers most likely could not.
10. It can gain substance by pointing at the moon and its obvious influence and announcing that if the moon can influence
the tides, behavior, etc., then so can planets, stars, etc. likewise influence earthly situations. This is the very successful trick
used by stage magicians; if one sword can be thrust through a previously inspected object which rests within a cabinet, and
afterwards the object is removed and shown to have been speared through by the sword, it is thereby assumed by the
audience that the pretty girl who then gets into the cabinet will be thoroughly impaled by the succession of numerous swords
in addition to the first one. We must not forget that at one time it was proclaimed that the moon contained lunar armies,
strange ships sailing on lunar seas and was even made of green cheese—while the same “experts” also knew the subtle
influences of distant planets upon the earth!
11. It can appear valid in that people do act the way their astrological signs imply they must. It is a fine case of the tail
wagging the dogma, the planets having nothing to do except provide a rationale for the dogma of astrology—the dogma
acting as the controlling factor—not the stars!

“Cold Reading” and “Casing the Mark”

Cold reading is the old carnival method of telling fortunes, which is not much different from the “psychic” method of
telling fortunes, except it is more accurate and strips away most elements of self-deceit from the fortuneteller herself. As a
resourceful witch, you should be able to tell fortunes by whatever system you choose to employ. You can be a “gifted” reader
and prophet with no previous experience. It’s simple. All you need are a few simple hints about human nature, and a good
credibility device. Contrary to the great racket raised by various con artists in astrology, tarot reading, and the like, it doesn’t
matter in the least which means you use in your readings. It is your own insight on which you will actually be depending. The
most successful seers are usually those who have the least knowledge of occultism.
You too can predict the future happenings of your friends’ lives just by the application of an easily learned formula. First,
if you have no reputation as a seer or prophet, you must obtain a device which does! This will make up for your lack of
ability as a convincing witch or warlock. This device we will call the “credibility factor.” It is sometimes known in Satanic
magic as the “convincer.” Many such convincers exist, such as palmistry, tarot cards, tea leaves, crystal balls, astrology,
numerology, etc.
After you have chosen the convincer you are going to use, you must spend enough time familiarizing yourself with the
basics of your device. This is more important in the case of astrology, numerology and tarot than it is with palmistry, crystal
gazing, the Ouija board and other less involved credibility factors. It is for reasons of simplification that I recommend the less
complex convincers to the beginner.*
The next step is to make up your mind whether you are going to use your new-found powers on your friends and
acquaintances or confine your wonders to strangers and new-found friends. If it is a circle of established friends that you wish
to mystify, you must tell them that you have been studying with a witch or warlock, whom you cannot name, but has recently
bestowed great wisdom upon you. This will give your supposed new knowledge substance when combined with the
convincer you have chosen by adding to the convincer another credibility factor—experience, not yours in this case, but
someone else’s.
If your soothsaying is to be purveyed to total strangers or recently-met friends, then it is duck soup. You need only hang
out your shingle as a “gifted” reader or psychic, who has been at it all your life! If your subjects consist of both types, then
use both methods respectively but don’t get your signals or your subjects crossed.
Now, let us assume you are “reading” your first subject. Possibly you are using a crystal ball, or instead, a table full of tarot
cards might be spread before you. Whichever convincer you use must be made to be the very focal point, the object of intense
concentration, the most important factor in your reading. It must never appear that you are studying the person sitting before
you, even though you are. After all, you are not telling them anything—the cards are!
It is a brutally hard fact that humans will not have faith in another human being that bears no credentials, and those silly
little tea leaves in the cup give what you say more credence than any amount of true insight you might have.
After you have gazed thoughtfully at the palm of his hand, or whatever, then you look up into his eyes, take a deep breath
and heavy-handedly prepare to give him the first profound revelation. What is this first great proclamation to be? Simple. The
same as most of the statements you will be making throughout the entire reading or at least half of the reading. You tell him
something nice about himself—something he wants to hear. This opens up the gate of emotional acceptance, so immediately
he becomes your friend! Therefore, he will be inclined to believe anything you tell him, because he believes so strongly in
what you have started with—nice things about himself!
After you have told him a few nice things, you cloud your face all up and get a worried look in your eyes. Now you hit him
with the “evil forces” pitch. Tell him something bad has, is, or is going to happen. If you tell him something bad has
happened, and there are certain forces working against him, he will be more grateful than ever when you imply that you are
the person who has b een chosen to help him. He will go away feeling that he’s finally met someone who “understands” his
problem. ï
If you want to play the evil witch, you can tell him that something bad is about to happen or is going to happen in the
distant future. Chances are, your suggestion will be followed through, and what you suggest will actually happen—truly
prophesy! He has already accepted your words as nice to listen to, so the unconscious is wide open for suggestion when you
hit him with a “curse,” which in reality, it is. Don’t be a real villain, though, and leave him with nothing but misery to look
forward to. See to it that there is always an “out” to the mishap you predict. Tell him that everything will resolve itself, and
things will work out all right. Fortune tellers can be terribly dangerous, because in telling a “bad” fortune, they can actually
cause bad things to happen that might not otherwise occur.
The most successful readers make the good outweigh the bad in their readings and you should too—if for no other reason
than to keep your subjects as friends! What you actually tell them is not nearly so important as how well you flatter them
even making their faults flattering—such as: “Many people think of you as rather irritable, but you only appear that way
because you have helped people so much who have kicked you in return that it has become hard for you to go around with a
great big smile.” Using this technique, it will be unnecessary to tell your subjects any real information about themselves, as
they will read all manner of “accuracy” into your reading just from the authentic bits and pieces you might have said which
they have picked up out of context.
Whatever you do, don’t neglect your convincer for any length of time! That deck of cards, lined palm, string of numbers,
birth date or crystal ball is your passport to success. After you develop a reputation for having great psychic powers, then you
can rely less and less on the convincer, as your personal “powers” will become the convincer.
It has often been said that the device employed by the reader only acts as a means of diverting the reader’s conscious
thoughts and thereby opening up the unconscious so that he might “pick up” the unspoken message from his subject. This is
certainly true, but it leaves half the story untold. The other half is the diverting of doubt on the part of the subject to total
belief as a result of the credibility of the convincer. Here is a little Satanic secret. If you use this “diabolical” method of
fortune-telling—this apparently “phony” means—without self-deceit knowing full well what you are doing, you will be
startled and perhaps even frightened at the amazingly accurate things you will come up with! Try it and see.
--------
* The Ouija board, because of its extreme popularity and ease of use, will be found to make an ideal convincer. Just move the planchette
so it answers in the way most conducive to your reading. If the board says it’s so, it must be.
ï
This technique of sending the customer out of the fortune-teller’s with more problems than he came in with, is called “casing the
mark.” Unscrupulous fortune-tellers who specialize in this technique usually make their biggest money on the candles and charms that are
sold as protective measures against the very “evil forces” they have supplied. The fortune teller is often not to blame for this sort of action,
however, as many “clients” will become very upset if they are not told about the “forces” that are working against them. They will insist
that “something will be done” by the fortune-teller, who, in order to add tangible credence to the customer’s dependence upon her, will
load the customer up with enough candles to convincingly flatten his wallet. You will find the “evil forces” pitch will always work with
those who are not too capable as individuals. You will actually do your quarry a big favor if he or she is somewhat of a loser by employing
this device. By telling him that he has forces working against him, whether human or otherwise, you are taking him off the hook. You give
him a rationale for not succeeding and therefore are the best friend he’s found in a long time. Here again we find the ego sop working like a
charm.
Prophesy
Anyone who is aware of what is going on now as well as what has happened in the past can reasonably predict what will
occur in the future. This, of course, applies to world affairs as well as events on a much smaller scale. To be in tune with the
world around you is all that is necessary to predict what will happen next. The only fly in the ointment is: how many people
are actually attuned to the world around them?
One must be in touch with reality at all times in order to successfully predict the future. The only other alternative is to fake
it. There are several good methods of faking predictions. You’d be amazed at the way some of the most famous seers arrive
at their conclusions. The easiest way of doing this is to use two sets of predictions. This is especially simple if you are
dependent on news services to broadcast your prophecies .
Let’s assume you give a great yearly prophesy, telling all important events that will transpire in the year to come. You
proclamations appear in hundreds or even thousands of newspapers. Well, some newspapers might receive one set of
predictions to print, obtaining the article from one news service, while other newspapers receive a totally different set of
predictions, sent them from another news service. Each of the two sets of predictions are completely different, yet touch upon
the same topics. The millions of people who read the set of predictions that happen to be accurate are sure to remember the
miraculous workings of whoever happened to be the prophet whose words they read earlier in the year.
One of the finest old carnival techniques of prediction is to announce the winner of an election in one town or county, then
to announce the opposing candidate as the winner in the next county that the show plays. You can easily see how the seer is
bound to be correct—at least half of the time! It is in the towns where he has made the correct prediction that the next season
around he reminds all the people of his accurate prediction in the even that they may have forgotten. In this way it is easy to
build up a strong reputation as a prophet.
All it takes is one profoundly accurate prediction to start you on the road to fame, and if you make a hundred predictions,
ten of them will probably turn out right. This is especially true when it applies to births, marriages, divorces, deaths, etc.
involving public figures of great magnitude. Of course, if you can get another person to go around telling of your wonderful
predictions, especially if that person happens to be a well established commentator, writer or journalist, you have it made!
The only thing I find dis tasteful about many people in the prediction business is their sanctimonious attitude, leaning on the
respectability of religion and using it to give themselves a holier-than-thou image. If these types could only free themselves
from the guilts inspired by the biblical warnings against the practice of soothsaying, they wouldn’t have to overcompensate in
such a simpering manner in order to “atone for their sin” of making predictions. This applies to all fortune-tellers, mediums,
psychics, pseudo-mystics and magicians, etc. who have to hang the walls of their consultation rooms with plaster saints,
mouth platitudes about the great gift that God has given them and in general, cloak their Black Art with sanctimonious white
light! These people are playing the Devil’s game, but refusing to use the Devil’s name, and their hypocrisy is bound to annoy
the old Prince of Darkness!

8. Ceremonial Magic
Sex Magic without Sanctimony
We’ve covered the spectrum of what the well-dressed witch should wear, but what about the well un-dressed enchantress?
Here we must return to the elemental principles of the Law of the Forbidden. Sheer nudity in itself is usually not nearly as
stimulating as a glimpse of the forbidden. Going about topless won’t accomplish a thing unless you radiate the feeling of
embarrassment it could bring.
Place a nude model on a platform in an art class, who does that sort of thing every day, and only the most inexperienced
males will find any erotic stimulation present. The types that go to museums and masturbate in front of a Titian or Renoir
when nobody’s looking are getting scarce. It takes a great deal more than nudity nowadays to compel sensual stimulation.
Topless clubs get boring, because the dancers are blasé about their exposure. They cannot radiate the powerful magic that
comes with embarrassment, even though the first five times they might have (which might have been why they got the job in
the first place). The greater success of “amateur” strip and topless performances attests to the fact that men want to see a
secretary, schoolteacher or another guy’s wife any day. Even though most “amateur” topless contests are fixed, with
obviously experienced girls working the show, the audience wants to believe the contestants are all terribly naughty,
apprehensive and embarrassed ladies. The girl who says “I could never do that” is the one who would cause the greatest
sensation if she were to do a strip tease or appear at a cocktail party in a topless dress. Her red face would insure her success
rather than the size or shape of her breasts.
One of the most magically depleting things that can happen, yet one that most witches would surely believe to be in their
favor, is for the girl who doesn’t think she could ever take her clothes off or go topless in front of others to discover that after
the “initial chock wore off after a few minutes if didn’t seem so bad.” The real secret, of course, is to maintain your self-
consciousness realizing it to be a positive factor.
When you adjust to a situation that would be sexually provocative to others and becomes blasé, you have literally cut off
your magnetic pull. The most highly successful and truly charismatic glamour goddesses never become blasé or lack self-
consciousness of their sexuality.
Most women know the old trick of unbuttoning one of the middle buttons of a blouse so that it will appear as though it
accidentally became unfastened. This is always good for a sneaky peak at what lies beneath as you move about. In utilizing
the Law of the Forbidden, you can make many of the things you do appear as though you were unaware of them happening.
Thus, you will be employing a double threat by your proper and conducive choice of garments and also by your apparent lack
of knowledge of your exposure.
So many opportunities present themselves that an entire volume could be written on the subject; and the most effective turn
ons will never look staged. These are “exercises” you should practice that will allow you to develop a hyper-awareness of
your own sexuality while remaining safe from any stigma of social rejection. Rather than call these “exercises in
embarrassment,” I prefer to label them exactly what they are intended to be—Magical Rituals.
It has been stated that all women are exhibitionists to a certain extent. The thrill that any healthy woman obtains when she
knows she is exciting a desirable male is the most natural thing in the world. So far I have attempted to clarify many of the
misconceptions about what men are turned on and off by. My findings are the results of many hours of listening to the
experiences of women whose business it is to please men and have them come back for more. Besides prostitutes, there are
ten times as many “average” women who have told me tales in great confidence that they invariably think will place each of
them or the men they describe in a singularly freakish light. When you hear enough of such “singular” experiences, it
becomes apparent that they are not so singular after all and are only thought to be by the individual.
The only thing you must realize, when performing little rituals in sexual self-consciousness, is the positive value of such an
experience. That there can be a secret thrill connected with each exercise there is little doubt. What is important, however, is
that you make a ritual of the experience. In order to be a powerful witch, you must learn the meaning of ritual in its most
magical sense.
A ritual is an act, or series of acts, that are entered into with complete and total awareness of one’s actions, plans, feelings
and purpose. All rituals do not take place in a specially designed chamber as you shall see. If you want to be a witch, you’d
best learn the three dimensions before you concern yourself with the fourth. The only way to start is to become aware of your
own existence—super aware! Then, in what will appear to be the most subtle and non-esoteric ways, make others who will
increase your witch-power aware of your existence!
Because their sexual energy is potential magical energy and nature intended that they be attracted to you, men are your best
source of witch-power. Therefore, by your own sexual self-consciousness, you can draw this power from the men who need
only to be placed within your magnetic field. Remember, the purpose of a ritual such as the one I’m about to describe is not
to pick men but to produce within yourself an accelerated charge of sexual self-consciousness.*
While performing your ritual, remain as aware as possible that your are doing something naughty, forbidden, possibly even
nasty. This is not the time to try to scrape your psyche clean with thoughts of breaking inhibitions and false guilts. This is the
time to turn unfounded guilts and inhibitions into an advantage! Allow yourself to feel as self-conscious as you can. You may
find that some rituals are more subjective than others and consist of situations of which you alone are aware. Naturally, these
will supply a great deal of sexual stimulation for yourself but not for others. The main advantage of such rituals is to generate
sexu al self-awareness in a highly intensified manner—infinitely more than simply standing nude before the mirror and
chanting as practiced by some witches. Here is one magical working any girl can perform with no equipment other than her
own body, a mirror and her normal clothes.
Undoubtedly, there are some of you who have already tried this, as it falls into the same category as undressing in front of
a window with the shade pulled up but is decidedly safer and much more stimulating. Apply your make-up so you feel as
though you look as seductive as possible. Fix your hair in an attractive manner. Take off all your clothes and step into the
sexiest pair of high-heels you own. Now you are glamorously decked out at your highest and lowest extremities, head to toe.
If you wish to add an extra fillip, put on some of your favorite accessories—hat, gloves, jewelry. Now you’re all set. Get a
good look at yourself in a full-length mirror, visualizing what you see as exactly how men will soon be looking at you. Go to
your closet and get your coat—only your coat and put it on and button it. Now go out.
Go where there will be people, especially men. If you are driving, stop in a gas station to use the rest room, so the
attendants can see you. Go into a newsstand for a pack of cigarettes, where men are playing the pinball machines. Walk
around. Go up to street repair men or construction workers and ask directions. At all times consider yourself to be stark
naked! Imagine that every man you encounter who looks at you is studying each contour of your luscious, ripe body—
savoring the sight of your nipples and scrutinizing the shadow between your legs.
Remember, you need not speak to anyone unless you want to. If you feel daring, go into a bar and have a drink. If it is
feasible, when in a place that you’re sure is temporarily deserted, as when you are alone in an elevator, museum or art
gallery, hotel or motel corridor, etc., open your coat all the way up and stand in the nude, momentarily caressing yourself if
you wish. Walk around until you have almost exhausted the time you have set aside for your ritual, then go home.
 As soon as you get in your room, remove your coat and stand before the mirror. Imagine that you see yourself as a
desirable man would see you, perhaps one you encountered during your walk. Look at yourself from an imaginary man’s
body, allowing yourself to feel as sexually excited as you might, were you a man. As you gaze at yourself in the mirror,
picture yourself as being in one of the places you were prior to returning home. Imagine that you are one of the men that were
looking at you and how he must have felt being able to see you as you look now (for you must assume that he could see you
nude).
Didn’t you look absolutely shocking, your lovely body completely exposed as you shamefully flaunted yourself. Feel as
though you have a male sexual response as you study your reflection—you are not yourself, as you stand before the mirror.
Your reflection is really you. The body you feel around you is that of a handsome man, terribly aroused and excited at the
outrageous display of the sensual naked body of the girl who is exposing herself. Allow yourself to build to as high a peak of
sexual excitement as possible, masturbating yourself to a climax, attempting to feel as the man would as he watched the girl
(you) perform such an act in public.
As you are overcome by your sensual responses, close your eyes, fall to the floor, thrash about in wild abandon—or do
whatever will contribute to the most intense orgasm. Now is a very important time from a magical standpoint. As you are
coming down from your climax, say to yourself: “I am a witch; I have power over men!—I am a witch; I have power over
men!” Repeat this over and over, as your climatic recedes. Keep saying it to yourself, moving your lips and speaking as
loudly or softly or inaudibly as conditions will permit.
Then, either slip into your clothes and pursue your normal activities as though nothing had happened, or if it is late, slide
into bed and go to sleep. The first time you perform this ritual, you might want to go easy, and just walk around the block or
go to the laundromat, possibly spending only a few minutes in public. You’ll find at least an hour is best, though. After the
first ritual, you should notice an immediate increase in your powers of attraction, and you will know that you are
accumulating some real witch-power.
This ritual is truly discreet and is virtually fool-proof insofar as your personal safety is concerned, providing you don’t go
wandering in disreputable areas or senselessly throw open your coat in an indiscriminate fashion.
The actual mechanics of the ritual just described serve to bring about many vitally important ingredients towards your
success as a witch. The emphasis on the power of strong contrasts is supplied by the fact that you are “dressed up” in all the
readily visible areas of your body while totally naked under your coat. The same element is present in the incongruity of
mingling with people who are clothed while you are naked in an unstaged environment. If this does not present a feeling of
self-consciousness, you’ll never make it as a witch, for you lack the emotional response of the individuals on whom you
would be working your magic. If you are so alien to other’s emotional responses, I would recommend you give up on trying
to be a witch or else take a few lessons from a Martian or Venusian who has learned to “pass.”
The Law of the Forbidden is subjectively practiced in your constant awareness of your outrageous behavior. Any
embarrassment you develop while walking around will cause you to be noticed by men who normally might not pay any
attention to you simply because you are radiating “that feeling,” not because anyone actually knows you are naked.
Momentarily exposing yourself completely, as in an elevator, etc. will give you an added thrill in knowing you are getting
away with something, thereby adding to your accumulation of secret accomplishment and subsequent power. Even though
your objective mind might not consider such an act an accomplishment, in your highly-charged state, it will subconsciously
go on record as such!ï
When you return home from your walk, you begin an exercise in ego-circuitry, allowing both your Apparent and Demonic
elements to manifest themselves. The mirror has long been utilized for magical purposes, though few practitioners actually
realize the fantastic potential and myriad uses of reflective planes. During the detumescence period, your self-proclamation
will retain its substance, as you mind and body are unwinding and opening and are like a yawning chasm just waiting for
suggestions. This is the time a woman wants to be told she is loved more than any other, because the reinforcement to her
psyche that such an admission brings is worth a thousand hugs and kisses at any other time. When you tell yourself exactly
what you are at this point and that you have power over men, you are accomplishing far more than a simple exercise in
positive thinking.
When you resume your normal activities, after getting dressed, you have symbolically closed your ritual chamber behind
you, thereby isolating your previous act and making it a ritual in the truest sense of the word.∇ The combination of all the
elements we have discussed cannot help but have an accumulative side-effect in the awareness you have of your own powers
of seduction and the aura which will surround you.
--------
* As with so many commonly-used terms, the literal meaning of “self-consciousness” is often forgotten, whereas the popular usage, e.g.,
ill at ease, embarrassed, etc. is most frequently brought to mind when the term is used In the context of ritualistic self-consciousness, I
intend to imply both the literal or semantic: conscious or yourself, hyper-aware of your own sensations and being and the popular:
embarrassment felt by you resulting from another person’s awareness of you in a particular situation.
ï
This is the type of ritual that could well be practiced by girls and women who are addicted to shoplifting, as it is well known that such
behavior is often of a sexual nature. The thrill and subsequent accomplishment of stealing an un-needed or worthless article serves to
accumulate a secret sort of prowess. In training witches-to-be, I have found that many girls who have had compulsions to shoplift, once put
on this ritualistic “prescription,” lose all such desires to steal.
∇
I have expanded on the mechanics of the ritual chamber and its magical importance as an isolation device in my Satanic Bible.
Casting a Spell
Before you consider spell-casting, you must be totally aware of yourself as a veritable dynamo of desire. You cannot be
half-hearted when you attempt to throw a spell or curse. You must know what you want and be fully prepared to take
advantage of it when it comes to you.
Magic depends on an emotional response rather than an intellectual approach. When you are spell-casting, you must be
prepared to throw all emotional repressions and inhibitions to the wind. This is why the casting of a spell is best performed in
the sanctity of your home or a place where you can be alone. Group rituals are seldom as effective for the actual throwing of
a curse or charm unless each one of the participants is fully in sympathy for whatever the ceremony is to attain. Otherwise,
group ceremonies are best employed as statements of faith, dedication and homage to the Dark Forces, much as a church
service would be, but to different gods. You don’t have to be Satanic to enjoy a nude altar, but apparently it helps if you’re a
man. There is no doubt, though, that the solemnity and Gothic awesomeness of a good Satanic Mass would warm the heart of
Barnabas Collins!
For your personal ceremonies you’ll need privacy, a good imagination, some creative ability and the proper time slot.
Time-wise, it’s always best to attack your victim while he sleeps, vampire-style. The reason so many traditional witches and
sorcerers are nocturnal is because it’s the best time to do such dirty work. When a person is asleep, his defenses are down, his
subconscious up and his brain is receptive to whatever strong impulses you can throw his way. The ideal state for the witch
who is “sending” is one of highly charged emotion, while the best condition for the recipient to be in is as passive and
dormant as possible. Take a nap, if need be, and wake up in the wee small hours to perform your spell.
There are many ways to curse an enemy, using the powers of ceremonial magic, but the main difference in any of them is
in the device employed to approximate or imitate the victim. Pictures, photos, wax or clay models, among other things can be
created of your intended victim, but the device that I would recommend best is a hand-made doll similar in construction to
those used in the practice of voodoo magic. The voodoo doll has become synonymous with cursing, and if for no other reason
than this ready-made association, should such an effigy be used.
The importance of making your own voodoo doll can not be minimized, as the creative energy you expend in fashioning
the doll will definitely add to the effectiveness of your ritual. Adherence to the prescribed method of making the doll requires
that you use plain material for the outside and stuff the inside with feathers or cotton. Despite what you might hear to the
contrary, the best color is the basic color of the victim’s skin. You may make a very effective doll from a pair of new socks,
which are readily obtainable. IMPORTANT!: Whatever you do, don’t use material that you have worn from which to fashion
the doll nor salvage material from clothing worn by anyone for whom you care.
Use one of the socks, slitting the ankle part in half to the heel, for the body of the doll. Fill the sock with feathers until you
reach the back of the heel where the slit you have just made ends. Now sew up the slit so the two halves form the legs. Fill
each leg with feathers and sew up the ends, forming feet. Next, take a piece of string and tie it tightly around the toe of the
sock about two inches from the end, forming the neck which separates the head from the torso. If you have done all of this
correctly, the toe of the sock should form the head, the foot part will become the body, and the ankle or the leg section of the
sock will be transformed into the two legs. The second sock may now be cut up for use in making the two arms of the doll,
which after being stuffed with the feathers, are sewn to the body.
The doll should be sewn by hand for best results as a sewing machine for such a small item will most certainly eliminate
the personal touch you supply by hand-stitching. Each stitch should be drawn with tender loving hate, thinking of your
enemy with each thrust of the needle!
Next, you must supply the head of the doll with the face of your enemy or at least a reasonable facsimile. If you are
talented at drawing, you can sketch a likeness, cut it out and paste or glue it on the doll’s head. If you are fortunate enough to
have a photograph of your enemy, so much the better—especially if, when trimmed down, the photo will fit in the place
where the face should be.
Now the doll must be dressed. If you can obtain an article or a portion of your enemy’s clothing, utilize it, as it will ad to
the imagery. It helps to dress the doll in a way that resembles the style of the person to be cursed, as regards to color,
material, etc. If the victim has a particular habit, such as carrying a cane, umbrella or briefcase—or uses a certain type of tool
regularly—it should be incorporated into the doll by placing a miniature of the implement in the hand. By the time you have
finished, the doll should be a vivid representation, carefully constructed, of your enemy.
Put the finished doll aside for twenty-four hours, if possible in a place where you cannot fail to see it. This will allow the
anticipation of what you are about to do to become intensified by the anger engendered by being confronted with your
enemy.
After twenty-four hours have elapsed enough of a presence has been developed in the doll. Have your pins or nails ready to
stick into the doll. The use of nails, rather than pins, is recommended, but other implements, such as knives, daggers, ice
picks, etc. may be used. It is wise to ascertain the victim’s “weak spots” health-wise. The reason for this is that the curse will
work much better and faster if the victim has been known to have stomach trouble and the nails are thrust in the vicinity of
the doll’s stomach. If the person to be cursed is known to have migraine headaches, concentrate the nails in the doll’s head. If
there is a history of arthritis or aching joints, poke your nails where the knees, elbows, spine, shoulders, wrists and hips
would be. When you push the nails into the doll, do it with great deliberation, feeling as though each twist and jab is actually
penetrating your victim’s body. Use as many nails as your wish until you have gotten all the hatred out of your system.
Once this is done, put the doll away in a place where it will be out of sight and, hopefully, out of mind. It is best to perform
this ritual in complete privacy as it is serious business.
If done properly, it is not necessary that your victim have any knowledge of your curse. If no results are obtained it is not
because magic doesn’t work. One reason might lie in the fact that your victim is not really deserving of such treatment and
you are the wrongdoer! It is best to fully and honestly evaluate a situation before indiscriminately throwing a curse. The best
protection against any curse is the admiration and love bestowed upon you by others.
Another reason a curse will sometimes fail is anxiety. If you sit around waiting on pins and needles for your victim to fall
and break a leg after performing your ritual, it is unlikely anything will happen. So once your ritual has been performed, be
satisfied that you have performed a powerful and well-planned working and have confidence that it will work. Then just sit
back and wait for the results, without continually thinking about when and how it will happen.
A third, and very important reason for failure is guilt. The person doing the cursing mu st feel no guilty conscience at
having performed the ceremony, or the ensuing apprehension at what she has done will surely consume her while her
intended victim gets away scot free! This is why “white” witches stupidly say that if you curse a person it will return three-
fold. If you are so sanctimonious that you have to impress others that you are a “white” (good) witch, it’s a cinch that you
would feel such guilt after throwing a curse that it would bounce back and harm you!
One thing stands sure, though: even if your intended victim is protected from your curse and not harmed, you will have
released a lot of anxiety and hostility from your system and will be able to carry one your everyday activities with much
greater ease. If everybody were sticking pins in dolls instead of irritating others, driving recklessly, starting fights and
insulting their friends, things might actually be running a lot smoother!
Hate can be a good thing, if properly directed and honestly admitted. When hate is bottled up, however, and attempts are
made to twist it into love, it is still hate—just with sugar-coating added! Then, instead of being able to come out in one fell
swoop, that hate just sits there, oozing out in disguised, syrupy-sweet viciousness or irrational acts!

How to Protect Yourself form Another Witch’s Curse

There is no need to fear another’s curse unless you are a deserving victim. Naturally, no one would consider themselves a
deserving victim any more than the so-called “white” witch thinks she practices magic for other than “good” purposes. This
is why it is often wisest to assume that even if we are minding our own business and not bothering anybody, somebody’s
going to hate us, sooner or later.
There are people who will take offense no matter what you do to please them, and if they know how to throw a curse, they
will. These are the truly wretched individuals who usually are so miserable that they are the victims of a far worse curse than
any they can throw your way. Assuming you are an undeserving victim of such an unscrupulous individual, your fear of that
person or his curse is often enough to make life miserable for you. This is especially true of extremely sensitive would-be
victims of curses. If your fears of being cursed by such a person are bad enough to affect your everyday life, then in effect
you are being cursed.
In order to protect yourself from a curse or the fear of a curse, you must meet it head on, confronting it with more than a
simple defense. In this case the best means of defense is offense, and the only way to prove to yourself that you are stronger
than the curse is to literally consume your fear of it rather than be consumed by it. An old and secret means of doing this is to
fashion likeness of the person who has cursed you from some edible substance if you know who that person is. You can use a
fruit or vegetable carved in the form of the person or bake a cookie after having molded the dough so it represents the curser
or witch.
The origin of the gingerbread man, as described in an earlier chapter, is simply the casting of a likeness of the man the
witch wishes to enslave and after eating it gaining control over him. Make your likeness of the person who has cursed you as
realistic as possible, considering the material you have to work with.
After you have completed the likeness, place it in a darkened room on a table with only one white candle illuminating it
from behind. Then sit or stand directly in front of where you have placed your carving or cake, feeling as much intense fear
as possible. Allow your thoughts to dwell on whatever it is that your attacker has used to torment you. Tremble and shake in
terror. Get it all out of your system in one fell swoop. Then—say, in words to this effect, “All right you rotten bitch, you’ve
had your little curse… now it’s my turn to show you my power over you!” Advance slowly toward the likeness as a tiger
stalking its prey. Pick up the representation deliberately and methodically, studying it with great disdain and contempt. Prod
it with your fingers as you hold it, almost feeling it squirm in your hand. Pinch it, tweak it, torment it—imagining it as your
victim, now, helpless and mute. Lick you chops ghoulishly. Talk to it insultingly, call it by name. Torment and torture it,
knowing it has been recently doing the same to you. Then, slowly and with fiendish delight, bite the head off! Chew it
thoroughly, smacking your lips, and swallow it. Then proceed to gnaw off the arms, legs, and finish up with the body.
 When you have finished, lick the crumbs from your lips, wipe your mouth, blow out the candle and walk out of the room.
An interesting variant of this procedure is to spit out the pieces you bite off, having chewed each piece thoroughly. Gather
the pieces you have spit out and throw them down the toilet! Of course, if you eat the likeness, it’ll wind up there anyway,
but your system might benefit from some part of it.
Choose whichever means is most emotionally appealing to you.

How to Become a Succubus and Attack the Man of Your Choice While He Sleeps
A succubus is an evil female demon who visits men in the night and, while they are sleeping, has sexual intercourse with
them. A man knows he has been attacked by a succubus when he wakes up in the morning and his night shirt is stiff with
dried semen. He is likely to go about all the following day with lewd thoughts in his mind, generally of a woman, the
appearance of whom was the image taken by the succubus who attacked him.
If he is a good man, and holy, he will not let this thing pass unattended. He will seek out his priest, telling him of his
nightmarish experience and produce his rigid nightgown as proof. He will describe the dream which accompanied his
monstrous visitation, recalling to the best of his ability the details of his encounter. The priest, a wise man, will understand, as
he knows such evil does exist and has heard many such accounts and inspected many semen-encrusted nightshirts. The fact
that many of the succubae described to him match the faces and bodies of some of the women of the town concerns him no
small amount as well it should. Something must be done.
A great deal was done, for several centuries. Now at last it is safe to become a succubus and enter dreams of the man you
desire. All you need is an indelible image of his physical attributes in your mind, a burning lust, a place to work it out, and
some help from other men!
Choose a time when he has been asleep for at least four hours. Exercise your sensuality by going forth earlier in a manner
to excite other men, even if only visually, employing the Law of the Forbidden and the Virtues of Embarrassment. Do not
depend upon your strong desire for the man you wish to summon, as it alone is not enough. It is important that you engender
the lust-energy from other men, as they will be supplying, through their sexual fantasies of you this night, the proper
balance—the completed circuit of needed magical energy.
Enter your chamber at the prescribed hour and start to masturbate. If you can force his image into your mind at the exact
moment of climax, it is highly likely he will receive your visitation. If a man who is masturbating with your image in his
mind or who is having intercourse with your should reach climax, and at that time you envision the object of your desire and
you yourself reach a climax while thinking of your quarry, you will be sure to reach him as he sleeps.
If you wish, add some incantations or burn some incense or candles to make your charm more “magical.” Women are
romantic; and witches are, after all, women, so much devices will always be popular. In the way of accouterments, whatever
makes you feel like a witch, who is casting a powerful spell, will make your magic stronger. If the man you have visited does
not come to you, it is only because he needs to be summoned, not because you are not in his mind.
As a succubus, the purpose of your working is to enter his mind and body as he sleeps, although such things often prohibit
sleep and cause him to lie awake with a knot in his solar plexus. Once you have vis ited him in this manner and caused his
mind to dwell upon you, you must summon him.
The reason lust spells seldom work for would-be witches is because the victim has not been softened up properly, prior to
the ritual, which is actually a summons. For the actual summoning, many rituals can be employed. Here is one example.
A few days after your visit as a succubus, or even the next day if you’re anxious, perform the ritual as described in the
chapter on “Sex Magic.” Instead of envisioning the excitement of the men you have encountered during your “outing,” as
you stand before the mirror, imagine yourself as the man you wish to summon and talk to him from the mirror. As he stands
in your body he hears you command him to come to you. Make it as convincing as you can, using the same procedure and
reaching your climax as you would if you were practicing this ritual as a “strengthening” rather than a summoning.
Perform the succubus and summoning ritual as often as you feel the desire. If you persevere, your “dream lover” will
become a physical reality. Unless you learn well the “lesser” magic contained herein, however, you have no right to complain
if your summoning is short-lived. Always remember, there is far more magic to witchery than that which takes place during a
ceremony.

On Choosing a Familiar or a Demon

Every witch should have a familiar or a demon. If you have a pet of any kind that is totally dependent upon you, it is more
protection from the destructive thoughts of others than you can imagine. Love is dependence, and a creature who depends on
you might just be the one ingredient you lack to safeguard yourself.
You need not fear your familiar or demon will tell any tales about your activities, nor will it complicate your life by
burdening you with its problems other than to expect food and care. In choosing a pet, care should be taken to ascertain
whether it will occupy the role of your demonic or Core personality. If it is representative of your Demonic self, it will be
exactly the opposite of yourself. Some such combinations are easily defined, like the slender girl with sleek hair and delicate
features with the bulldog or turtle; the rotund man with the greyhounds or the excessively large woman with the Chihuahua.
Examples of the Core personality manifests in a familiar are observed in the talkative little woman with the house full of
canaries, the outdoors type with the Irish setter and the exotic type with the ocelot.
In choosing a familiar, make sure it will act as an extension of your Apparent/Core personality. In this choice, you will be
able to intensify the strength of your existing personality, by the addition of another creature’s magical energy, which is
already close to you. If you are satisfied with what you are, who you are and what you can do, then choose this type of
familiar. If, however, you want to modify your personality, temper it or otherwise mutate it, the choice of a Demonic pet
(which is as close in appearance as you will ever envision an actual demon) is your best bet.
When people look like their pets, their relationship is definitely that of witch/familiar. The magical end result of such a
relationship is a lycanthropic state, where the person becomes the animal and the animal becomes the person. In the
theoretical manifestation of this phenomenon, the inactive, often sleeping person’s psyche roams abroad inside the animal
and acts are performed by the animal with or without direction by the human.
When people are extreme opposites of their pets, the pet must not be handled, fondled or cuddled by anyone other than its
owner. Unlike the owner of the familiar, who thrives on people making a fuss over her pet (for they’re indirectly making a
fuss over her!), the demon’s owner makes people keep their distance.
Let’ review the types we just observed in this light. The sylph-like girl will be very guarded, lest anyone attempt to handle
her prize bulldog, even though he may be snorting his head off with enthusiasm. The corpulent man with his greyhounds will
warn those who come too close that they snap and the buxom dowager will have a fit if anyone pokes his finger too close to
her little darling’s nose.
On the other hand, the chatty bird lady will fairly trap you into staying in her living room until you have the opportunity to
personally commune with each of her canaries and hear the subtleties in each’s voice. The man with the setter will hold court
for hours on his dog’s merits, all the while eating it up as you stroke its ears. And the gal in the gold lamé pantsuit will wind
up with a lawsuit for sure the way she lets everyone pet her ocelot.
Whatever your choice will be—familiar or demon—the love and devotion engendered by it will carry you through many a
magical predicament. And don’t think that the cat is the only animal that can supply such power. I’ve had cats all my life—
both big and little—and I love them dearly; but I’ve also had dogs, snakes, iguanas, crocodiles, rabbits, a capybara and a
tarantula named Bruno, who died of old age, and they gave me more than I can ever repay.

9. Public Relations for Witches

As a practicing witch, you must decide whether to make it known or to work your wonders while people think of you as a
woman but not a witch. There are advantages and disadvantages to each approach.
The disadvantages are thus: If you call yourself a witch, then your moves will be suspect and your motivations will be
analyzed. You will let yourself in for a lot more side activity, such as telling fortunes, making predictions, giving advice to
friends and being invited to parties to sing for your supper. You will be asked by local reporters and columnists for
interviews, once it is discovered there is a “real” witch in town.
If you choose to keep your witch-power secret, you will lose some of the ego gratification that is gained in making your
occult pursuits known to others. You will have to swallow your assertiveness when you are forced to listen to other and
perhaps much less magically endowed gals boast of their witchiness. You will often be condemned as simply a “bitch,” rather
than a witch for you actions. Were you to be known as a witch, any violation of taboos could be more readily expected and
therefore accepted.
If one is to consider the advantages of each approach to witchery, the self-proclaimed witch has the opportunity to bask n
the light of an immensely popular topic. She will be the center of attention wherever she goes, and her ego will be well fed.
She will find many men approaching her as some sort of sexually promiscuous bawd who is possessed of the Devil, so if sex
is what she is after, she’ll have every opportunity thrust at her. If she likes to talk, this is her best approach, for she will be
expected to give a lecture on the Black Arts wherever she goes. Unless you are a good talker, it is still possible to advertise
the fact that you’re a witch, but your actions will have to speak louder than your words. The most bungling and incompetent
witches are those with the biggest speaking tubes, and like it or not, you’ll often have to temporarily play second fiddle to
them. Don’t worry about them presenting any threat to your schemes or plans, though, as they usually burn themselves out
after their knowledge of occultism is exhausted, leaving them with little or no knowledge of the very real world around them.
If you are asked, as a self-proclaimed witch, to give an interview to a reporter or journalist, make damn sure he is for real.
There are more people doing “research” on witchcraft now than you would imagine, but then just hang out your shingle and
you’ll find out fast. The majority of people who will want to interview you are only using it as an excuse for their own
prurient interests and seldom will an interview given to one of these types ever appear in print. If you are certain that the
reporter who is interviewing you is legitimate, tell him what he wants to know, providing it does not violate any secrets you
would be better off keeping to yourself.
Whatever you do, don’t pull the old ploy of acting non-communicative with the explanation that witches don’t want any
publicity or that you can’t give an interview because all witches want to be left alone or any other of the nauseous hypocrisies
spouted by so many “public” witches. If you don’t want publicity, don’t tell people you’re a witch. In case you don’t realize
it, the witch has become a minor celebrity and you must expect to be approached by the curious if you have proclaimed your
witchhood.
It is assumed by most self-proclaimed witches that it is all right to talk up one’s occult ability at a cocktail party or
neighborhood gathering but where perhaps thousands of people will know about it—never! The reasons for this phenomenon
are all too obvious to a psychologist or sociologist. The neighborhood witch can feel security in her own world, knowing all
the answers she must and keeping her Black Arts confined to her peer group, where she can come forth or retreat as she so
pleases. Once she has stuck her neck out and been recognized as a witch by multitudes of people, she is suddenly on stage
and knows she’d better give a good performance or her name will be mud.
The hostility of many “underground” witches to “public” witches, like Sybil Leek, Louise Huebner, et al, is not based on
differences of occult opinion so much as resentment that the public witches are doing what they (the underground witches)
would like to do, had they the opportunity. With the cocktail party witch, fear of failure plays a large part in the reluctance to
become famous. Witches who loudly proclaim their prowess to all within earshot, yet become very reticent to talk when an
interviewer is trying to get material for a story, are much like the regular customer in the bar who sings, and badly, the same
two or three songs nightly, much to the sorrow of the bartender, customers and especially the piano player, whose noxious
task is to accompany the “great voice.”
If one night of grandiose announcement was made about the treat that was in store for the customers, a build-up of the
“singer’s” vocal achievements was given, a spotlight played upon him where he sat, a microphone placed before him and a
nice round of applause made, the singer would probably disappear and never been seen again. If you ever want an
incompetent person to stop doing something, just put him on stage.
Another giveaway of the incompetent witch that is common only to those who make known their art is the “I can’t do it for
money” routine. You will find many of the would-be witches who nobly proclaim their disdain for worldly compensation for
their services are like the person who can perform well as long as he’s not getting paid for it, but when offered the
opportunity to do the same thing for pay, will refuse. The reason for this type of behavior is that the person who is not
charging for a service places the other person in a beholden position, thereby allowing the giver to call the shots. The receiver
must be nice to the giver and not expect too much.
If you are about to tell someone’s future and precede your reading with the information that you cannot charge money for
your services, as your “gift” would then be made commercial, you need not worry about goofing up, as whatever you say will
be a favor. It is always more difficult to succeed in business, thereby making a profit, than it is to give things away. Certainly,
this doesn’t mean that you must charge for your services as a witch, but if you do, it will at least be assumed that your
abilities are greater.
The only reason I mention all this is because the admitted witch will be confronted by people who seek out her help for
problems of all kinds. If you agree to assist those who seek your aid, you won’t have time for your own enchantments. The
greatest advantage in being an unknown witch is the opportunity to perform for yourself, without psychic drainage from
others who expect you to work on their behalf. The above-ground witch is plagued by such requests. If she acts the least bit
charitable, she will be vampirized by everyone she knows, to work charms for them. If she decides to capitalize on her new-
found talents, figuring she’ll earn a little extra money for goodies, and charges a small fee, she will be expected to produce a
two-dollar miracle, complete with money back guarantee!
The best way to handle these pitfalls if you are known to others as a witch is, first and foremost, don’t perform magic for
others! Instruct or teach them, if you must, but unless you can really feel sympathy and compassion for the other person,
don’t undertake a magical ritual on their behalf! Ninety percent of the success of any magical ceremony is based on the
genuine desire and emotion of the practitioner, and if your friend can work up enough of it for what she wants, let her learn to
work her own magic. If she can’t get worked up enough over that which she would like you to obtain for her, she has no
business having it in the first place!
Tell your friends’ fortunes, make predictions by the dozen and be known as the girl who knows the real secrets, but don’t
be drained of your vital magical energy by someone who is too lazy to learn to do it herself. If anyone tells you they can’t
practice witchcraft, because it is incompatible with their religion, yet wants you to use the “Devil’s” power to help them, tell
them to pray to their god, whoever he may be, but not to expect to reject Satan with one hand yet expect a big handout from
him in the other! These hypocrites are usually the type that wouldn’t make good Christians, because they have no faith in
prayer, nor would the Devil want them because they refuse to commit themselves.
If you pride yourself on being a compleat witch and don’t care who knows it—bravo! You’ll undoubtedly be asked to
elucidate on your witchery, by those who are genuinely interested. If you are legitimately approached and asked for a
statement that may appear on the air or in print, be gracious and give whatever kind of interview the sincerity of the reporter
commands. If he is a boor, treat him to a large serving of misinformation, so far fetched that it will be apparent to anyone
with intelligence that you are putting him on. If your interviewer is objective and sincere in his approach, treat him the same
way—graciously, that is —avoiding any of the aforementioned sanctimony about “we witches don’t want publicity.” If you
are antagonistic to publicity, don’t even place yourself in a publicity-oriented situation where you have to say so. We see
altogether too many of these “publicity shy” types being interviewed, and it is safe to assume that no one had to bind and gag
them to get them to the TV studio or hold a gun at their head to get them to open the door for the reporter.
You must expect to run into scoffers. If they’re worth bothering with, just size them up according to their position on the
synthesizer, use a little of the Law of the Forbidden, flatter them a bit, and you’ll have them eating out of your hand. People
often scoff because they don’t understand. If they scoff and know nothing about what constitutes magic and witchcraft, you
know it’s because they don’t understand. Those that understand a subject and still scoff may have something worthwhile to
say, but he who is ignorant of the subject and scoffs is like the rustic who saw the giraffe and said “There ain’t no such
animal.” Scoffers are always the easiest to bewitch, just as they are the easiest marks on the carnival lot, once you learn how
to handle them. Just remember the line in Dracula, where Professor Van Helsing says: “The power of the vampire lies in that
no one believes in him.”*
----------
* Inaccurate, this wasn’t taken from Dracula, this is a saying about the Devil being great because no one believes he exists.

How to Break the News

How do you break the news to your family, friends and associates that you are a witch? Start out kidding. Very few people
will get angry if they think you’re not serious, unless they’re right out of the Middle Ages in their thinking and be warned
there are still some around. The majority, however, will accept you as a witch, so long as you keep light-hearted about it. It
will be easy enough to spot those who want to take you more seriously and subsequently admit your sincerity to them.
You won’t run into any static from men, as a rule, but women must be handled carefully, especially mothers and mothers-
in-law. Just because I said earlier in the book that a potentially compleat witch usually has difficulty getting along with
women, I didn’t mean that she shouldn’t be able to get on well with women should it be necessary. If you can charm another
woman, you can charm her man and at times that may be necessary.
If you happen to be thrown into a situation whereby another woman’s husband indicates that he is strongly attracted to you,
and you want to keep them both as friends, a degree of tact is necessary. This is all too common an occurrence, which can
develop into a decidedly sticky mess. There are definitely times when it pays not to try and charm another woman’s husband,
especially in what purports to be an extremely rewarding friendship between couples.
It would be unfair to you to have to stifle your charms in order to keep things harmonious, yet any display of seductiveness
on your part can give the most platonic relationship a hint of more carnal pursuits.
Many married persons will actually do all they can to encourage an illicit relationship for their spouse, who thinking
themselves dutiful, unknowingly avoid any such encounters their mates might set up. I wish I had a dollar for each time I’ve
encountered such a situation.
The husband who finds the idea of his wife dallying with other men stimulating is far more common than would ever be
thought. This phenomenon occurs with the greatest frequency in marriages of ten years or over. Consider this, when your
husband leaves you “wide open” for seduction: it doesn’t mean he doesn’t love you anymore, but that he is vicariously acting
out his Demonic in your body!
Before you consider how not to charm another woman’s husband, first consider, if you are married, whether your husband
consciously or otherwise really wants you to charm the other guy. Don’t readily except an honest answer, though, should you
come out flat-footed and ask hubby. Few men want to admit to such planned cuckoldry, should they be so inclined. There are
those who become swingers, not really getting much out of their affairs with other women, simply as an excuse and
encouragement for their wives to consort with other men, which produces for them much more erotic gratification than their
own liaisons. If you have such a husband, remember: he is placing his Demonic in your body, and therefore assumes your
sexual response to be as surface as his own. When you make it with another man, don’t make the hearts-and-flowers scene, as
well, but limit it to how he wants to see you—a sex-crazy spouse with hot pants. If he demands to hear the gory details, as so
many do, tell him exactly what he would like to hear, knowing his predilections, fetishes, etc., as you do. Don’t let him think
you are in love with anyone other than him, though, nor indicate that you cannot cool off, once your cravings are spent.
If you see that it is imperative to keep another woman’s husband at bay, the best thing to do, rather than stifle your
witchiness, is to spend more time ingratiating yourself with the wife and less with the husband. Get her so convinced that you
couldn’t care less about her husband, that she will almost feel sad that she is married to such an unattractive creep. If you do
this well enough—praising her husband for all of his fine qualities, yet making it obvious that he is sexually unappetizing—
you’ll find she will be the one whose Demonic will be hurt at your rejection of her hubby. Then, as hubby champs at the bit
over you, she’ll find herself almost encouraging you to turn on the charm in a way that will surprise you. It will be as though
she wants assurance that her husband can attract you, by making it appear as though you are playing up to her husband. No
woman likes to think that no one else wants her husband, but her pride insists that she calls the shots insofar as when, how
and where.
 The formula, therefore, is to concentrate on befriending the wife, acknowledging the husband’s many non-sexual attributes,
act as though you aren’t the least bit interested in anything other than a platonic relationship, and you’ll soon have the most
possessiv e wife practically throwing her husband at you! The issue is not: How not to charm another woman’s husband, but:
How to charm another woman’s husband and make her love every minute of it!
The truly successful witch is the gal who you’ve heard discussed by other women, who say good-naturedly, (and right in
front of their embarrassed husbands) “You ought to meet her, what a doll, and what Frank here wouldn’t do to have a fling
with her!”
The best witches are those who have had to go through their lives getting along with women, and then, having learned well
that lesson, start learning the tricks in this book. The witch who can charm men well, but falls to pieces if called to task in a
group of women, cannot call herself a compleat witch! For most of you charming women should be duck soup. You’ve
probably been concentrating on it all your lives without knowing it. If the occasion arises where you must ingratiate yourself
with another of your own sex, just see to it that you present no apparent competition, sweep the Law of the Forbidden
temporarily under the carpet and get out your most sexless clothes. You can’t lose—unless she’s a lesbian or a guy in drag.
Breaking the news to your children is easy, without the need to be dishonest. Small children are always fascinated with the
strange, fantastic and magical, and to have a mommy who is the personification of all that is indeed a wonderful thing. Young
children do not have to be taught to accept the magic in life. They know it exists. They are already witches and warlocks.
You will just be rejoining them.
When the rain is softly beating on the windows you can tell them on your craft, embellishing the starkness of manipulation
with the fairy lore that will never die, and they will be your guides as you soar forth upon the night-wind.
What of those who read these words and take these secrets with them. What if all the carnal world should reel with
compleat witches plying their art. Who, then, would be their quarry? Fear not. You cannot battle nature and win, though it
would appear transitionally to be so. Even the men who read this book and think they know all the tricks will still tumble as
they always have.
You can’t erase millions of years of human response, simply by knowing why you do the things you do. Not if they
concern the Rules of the Chase. Religions and ideologies will come and go, and the Games will begin and end, but man’s
basic nature will remain the same. Yet only through understanding himself will he be able to embrace and cherish the demon
within him. Then he can revel in his nature and feeling glad, move on to the Final Solution.

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About The Author

Born April 11, 1930, Anton LaVey discovered many of his Satanic Witch formulas as a lucky consequence of being an
observant and impressionable young man during the height of American prurience—World War Two. While most men were
overseas fighting the last “patriotic war,” competition was fierce for any able-bodied man back on the home front. Girls
became giddy for male attention, tempting and teasing outrageously, far from the watchful eye of husbands and boyfriends.
Their antics were not lost on LaVey.
When he ran away from home at 16 to join the Clyde Beatty Circus, LaVey worked his way quickly through the ranks
from roustabout and cage boy to organist and lion trainer. The future Black Pope had begun to learn the prurient secrets that
evoked more erections for brazen farmgirls on the midway than the desultory strippers in the hootchy-kootchy shows. His
liaisons with world-renowned temptresses Marilyn Monroe and, much later, Jayne Mansfield, who both understood the
powerful aphrodisiac of remaining approachable and vulnerable, added new tricks to his erotic repertoire.
The closest LaVey ever came to a “straight” job was, after taking courses in Criminology at San Francisco City College,
landing a job as a police photographer for the San Francisco Police Department. But even during that period in his life,
settling down with his first wife to raise their eldest daughter, Karla, Anton exercised his seamier pursuits by taking
professional girlie photos, snapping Weegee-like human interest shots on the way to his assigned auto crashes or suicides,
and painting some disturbing artwork in a style somewhere between Ivan Albright and Charles Addams. LaVey’s magnetic
attraction to the eerie and supernatural haunted him during his police work. He spent an increasing amount of time answering
“800” calls —repeat complaints of ghosts, mysterious moans, UFO sightings, possessions—reports no one else wanted to
handle because they were “spooky” or “weird.” As one of the first psychic investigators in the country, LaVey soon found he
had an enthusiastic clientele (and the delight of the press) as a ghost hunter and hypnotist. It also seemed he was gathering
quite a group of unusual characters around him with similarly sinister and unusual interests which he eventually dubbed the
Magic Circle.
In the late 1950’s, settled into his notorious “Black House” near the Seacliff area of San Francisco, LaVey decided to
supplement his popular Friday night lectures on the bizarre and occult with “Witches’ Workshops.” It was time to
communicate his formulas to women willing to use them for their own self-glorification and power. The Satanic Witch is a
workbook that contains all the nasty little feminine tricks that LaVey began teaching his carefully-selected witches long
before he founded the Church of Satan in 1966.
Today, LaVey continues to advocate true liberation for women brave enough to risk jealous ridicule from their “sisters.”
The Satanic Witch is a good introductory text for LaVey’s Satanic philosophy—a system of thought based on rational self-
interest, sensual indulgence, and the constructive uses of alienation. Though more reclusive and misanthropic than during the
early years of the Church of Satan, LaVey’s organization has become the international rallying point for a new generation of
iconoclasts.
It is LaVey’s blending of misanthropically manipulative views with his delights in pursuits like music, magic and sexual
stimulation that are combined in The Satanic Witch. Satan—as a literary metaphor for the ultimate prideful rebel, the
alienated anti-hero who revels in his beastly/fleshy instincts yet remains always the gentleman—seems an inviting role model
in our apocalyptic age. As a reflection of the three-dimensional villain, Anton LaVey is a complex, and in many ways
frighteningly deceptive man. Supremely ego-driven, he integrates characteristics most of us would think irreconcilable. Upon
first meeting LaVey, many are disarmed by his wit, talent, and an almost self-deprecating manner. Those who have the
opportunity to be around him for any length of time eventually see a seething, brutal side to LaVey. He speaks with such
fervor one doesn’t need to question his sincerity.
One of LaVe y’s agendas for the Church of Satan, along with taxation of all churches and advocacy of artificial human
companions, is to smash the current androgyny—return to a world where men look like men and women look like women.
The Satanic Witch vividly explains how to go about it. As even a cursory reading will show, LaVey respects self-aware
women as his most powerful allies in his struggle for an elitist, more disciplined, more Satanic world.
According to LaVey, “Fantasy (along with androids) is becoming increasingly important in our changing sexual scene.
Because of the looming spectre of AIDS, people are becoming more circumspect about their sexual liaisons—returning to the
only safe outlets, prurience and voyeurism. Women are relearning the arts of flirtation and subtle exhibitionism. We must
revive glamour and little-boy nastiness whether feminists yell about women exploiting their bodies or not. Women can
exploit their differences to gain more power. But they must be highly evolved women. Most women will continue being
sheep and buy what they’re programmed, emotionally and economically. Advanced, Satanically-oriented women can choose
their own lifestyle rather than have it thrust upon them. They can enthusiastically participate in all kinds of exercises, rituals
if you will, to break down the brainwashing feminism has done on contemporary young women. Sadomasochistic revelries;
shape-changing deviltry; discipline games—women are looking for more of that sort of thing in their private lives because
it’s the ideal therapy. But again they must be extremely self-aware to be willing to initiate such Satanic debaucheries. If