Outdoors Inc.
Outdoors Inc.
Outdoors Inc.
Outdoors, Inc., has lawn furniture as one of its product lines. They currently have three
items in that line - a lawn chair, a standard bench, and a table. These products are produced
in a two-step manufacturing process involving the tube bending department and the welding
department. The time required by each item in each department is as follows:
Product
Lawn Present
Chair Bench Table Capacity
Tube Bending 1.2 1.7 1.2 1,000
The contribution that outdoors, Inc., receives from manufacture and sale of one unit of
each product is $3 for a chair, $3 for a bench, and $5 for a table.
The company is trying to plan its production mix for the current selling season. They
feel that they can sell any number they produce, but unfortunately production is further
limited by available material because of a prolonged strike. The company currently has on
hand 2,000 pounds of tubing. The three products require the following amounts of this
tubing: 2 pounds per chair, 3 pounds per bench, and 4.5 pounds per table.
In order to determine the optimal product mix, the production manager has formulated
the linear program and obtained the results shown on next page.
Questions
a) What is the optimal production mix? What contribution can the firm anticipate by
producing this mix?
b) What is the value of one unit more of tube-bending time? Of welding time? Of
metal tubing?
c) Outdoors, Inc., has a chance to sell some of its capacity in tube bending at a cost of
$1.50 an hour. If it sells 200 hours at that price, how will this affect contribution?
d) If the contribution on chairs were to decrease to $2.50, what would be the optimal
production mix, and what contribution would this production plan give?
e) The R&D department has been redesigning the bench to make it more profitable.
The new design will require 1.1 units of tube bending time, 2 hours of welding, and
2.0 pounds of metal tubing. If they can sell one unit of this bench with a unit
contribution of $3, what effect will it have on overall contribution?
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f) Marketing has suggested a new patio awning that would require 1.8 units of tube-
bending time, 0.5 units of welding time, and 1.3 pounds of metal tubing. What
contribution must this new product have to make it attractive to produce this
season?
g) If Outdoors, Inc., feels that it must produce at least 100 benches to round out its
product line, what effect will that have on its contribution?
h) A local distributor has offered to sell Outdoors, Inc. some additional metal tubing
for 60 cents a pound. Should Outdoors buy it? If yes, how much would their
contribution increase if they bought 500 pounds and used it in an optimal fashion?
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