Team Name DD Code Distribution Channel

Group No 4 DC10 Hyper Market

Roll No. Member DC12 Grocery Stores
B18128 Amar N Punekar DC14 Independent Grocers
B18141 Debrup Dutta Gupta
B18142 Disheed D Mullangath Code Regions
B18151 Mudit Nandwani NO North
B18158 Raghvendra Soni SO South
B18179 Urmil Vasa WE West

Material Material Description

DD-F01 500g Nut Muesli
DD-F02 500g Blueberry Muesli
DD-F03 500g Strawberry Muesli
DD-F04 500g Raisin Muesli
DD-F05 500g Original Muesli
DD-F06 500g Mixed Fruit Muesli
DD-F11 1kg Nut Muesli
DD-F12 1kg Blueberry Muesli
DD-F13 1kg Strawberry Muesli
DD-F14 1kg Raisin Muesli
DD-F15 1kg Original Muesli
DD-F16 1kg Mixed Fruit Muesli
DD-P01 Large Box (1kg)
DD-P02 Large Bag (1kg)
DD-P03 Small Box (500g)
DD-P04 Small Bag (500g)
DD-R01 Nuts
DD-R02 Blueberries
DD-R03 Strawberries
DD-R04 Raisins
DD-R05 Wheat
DD-R06 Oats
 OVERALL STRATEGY

1. We focused on producing a few products to avoid the set-up time and costs

2. We kept paying loan to decrease our interest outflow. This also helps in improving the credit rating.

3. We used market research to focus our marketing efforts on only the regions where we saw more benefit goods so

4. We focused on selling 1 kg products rather than 500 gm to maximise the opportunities in the respective markets.

5. We ordered raw materials in beginning to avoid waiting time and schedule our producion accordingly.

6. We increased our production capacity to bank on the increased sales.

7. We shifted our focus between margins and skimming depending on the markets and our inventory.

8. We made a point to not pile-up inventory.

Sum of Net Value Round
Material Description 01 02 03 04 05
1kg Nut Muesli 663840 224312.59
1kg Original Muesli 39902.55 864897.45 372391.25
1kg Raisin Muesli 494600.58 427075.02
1kg Strawberry Muesli 531939.19 835083.15 281809.11 919640.02
500g Original Muesli 176316.46
500g Raisin Muesli 101469.67 324487.81
500g Strawberry Muesli 810366.48
Total Result 663840 1290754.91 2127055.62 1193645.26 1792835.54

Production
1200000

1000000

800000

600000

400000

200000

0
1kg Nut Muesli 1kg Original 1kg Raisin Muesli 1kg Strawberry 500g Original 500g Raisin 500g Strawberry T
Muesli Muesli Muesli Muesli Muesli
 06 Total Result
1275620.08 2163772.67
66430.5 1343621.75
921675.6
327262.92 2895734.39
95083.2 271399.66
321469.42 747426.9
2204.8 812571.28
2088070.92 9156202.25

Distribution Channel 10
12
14

g Raisin 500g Strawberry Total Result

Muesli Muesli
Sum of Net Value Round
Material Description 01 02 03 04 05
1kg Nut Muesli 663840 224312.59
1kg Original Muesli 39902.55 864897.45 372391.25
1kg Raisin Muesli 494600.58 427075.02
1kg Strawberry Muesli 531939.19 835083.15 281809.11 919640.02
500g Original Muesli 176316.46
500g Raisin Muesli 101469.67 324487.81
500g Strawberry Muesli 810366.48
Total Result 663840 1290754.91 2127055.62 1193645.26 1792835.54

Sales
2500000

2000000

1500000
Round 01
02
1000000 03
04
05
500000
06

0
s li s li s li sli s li s li s li ul
t
ue ue ue ue ue ue ue Re
s
t M l M M M l M M M l
Nu in
a i si n rry in
a i si n rry ta
g ig Ra be ig Ra be To
1k Or g ra
w Or 0g ra
w
g 1k St 0g 50 St
1k g 50
1k 0g
50
06 Total Result
1275620.08 2163772.67
66430.5 1343621.75
921675.6
327262.92 2895734.39
95083.2 271399.66
321469.42 747426.9
2204.8 812571.28
2088070.92 9156202.25
Inventory Report
Round - all -

Sum of Order Quantity Distribution Channel

Material Description 10 12 14 Total Result
1kg Nut Muesli 183181 264819 448000
1kg Original Muesli 254402 49598 304000
1kg Raisin Muesli 147996 60004 208000
1kg Strawberry Muesli 388470 139530 528000
500g Original Muesli 79271 10278 89549
500g Raisin Muesli 107844 98250 206094
500g Strawberry Muesli 21674 170326 192000
Total Result 974049 722740 278854 1975643
 Round Data
01 02
Material Description Sum of Margin Sum of Net Value Sum of Margin Sum of Net Value
1kg Nut Muesli 432000 663840 147032.59 224312.59
1kg Original Muesli 27519 39902.55
1kg Raisin Muesli 340577.4 494600.58
1kg Strawberry Muesli 313059.19 531939.19
500g Original Muesli
500g Raisin Muesli
500g Strawberry Muesli
Total Result 432000 663840 828188.18 1290754.91

01 02
Item Sum of Margin Sum of Net Value Sum of Margin Sum of Net Value
1kg Nut Muesli 432000 663840 147032.59 224312.59
1kg Original Muesli 27519 39902.55
1kg Raisin Muesli 340577.4 494600.58
1kg Strawberry Muesli 313059.19 531939.19
500g Original Muesli
500g Raisin Muesli
500g Strawberry Muesli
Grand Total 432000 663840 828188.18 1290754.91

R1 R2 R3 R4
Item
1kg Nut Muesli 65% 66% NA 0%
1kg Original Muesli 0% 69% 69% 0%
1kg Raisin Muesli 0% 69% 69% 0%
1kg Strawberry Muesli 0% 59% 57% 58%
500g Original Muesli 0% 0% 0% 0%
500g Raisin Muesli 0% 0% 0% 79%
500g Strawberry Muesli 0% 0% 0% 71%
Grand Total 65% 64% 64% 68%

Margin
90%

80%

70%

60%

50%
90%

80%

70%

60%

50%

40%

30%

20%

10%

0%
1 2 3 4

1kg Original Muesli 1kg Raisin Muesli 1kg Strawberry Muesli 1k

500g Original Muesli 500g Raisin Muesli 500g Strawberry Muesli
03 04 05
Sum of Margin Sum of Net Value Sum of Margin Sum of Net Value Sum of Margin

596481 864897.45 260883.95

294058.2 427075.02
480062.07 835083.15 162590.19 281809.11 542455.06
127456.88
80319 101469.67 254643.12
574728 810366.48
1370601.27 2127055.62 817637.19 1193645.26 1185439.01

03 04 05
Sum of Margin Sum of Net Value Sum of Margin Sum of Net Value Sum of Margin

596481 864897.45 260883.95

294058.2 427075.02
480062.07 835083.15 162590.19 281809.11 542455.06
127456.88
80319 101469.67 254643.12
574728 810366.48
1370601.27 2127055.62 817637.19 1193645.26 1185439.01

R5 R6 Total

0% 68% 67%
70% 73% 69%
0% 0% 69%
59% 59% 58%
72% 79% 75%
78% 78% 78%
0% 76% 71%
66% 69% 66%
 4 5 6

1kg Strawberry Muesli 1kg Nut Muesli

500g Strawberry Muesli
 06 Total Sum of Margin Total Sum of Net Value
Sum of Net Value Sum of Margin Sum of Net Value
863460.08 1275620.08 1442492.67 2163772.67
372391.25 48337.8 66430.5 933221.75 1343621.75
634635.6 921675.6
919640.02 193727.88 327262.92 1691894.39 2895734.39
176316.46 74990.05 95083.2 202446.93 271399.66
324487.81 249650.52 321469.42 584612.64 747426.9
1683.28 2204.8 576411.28 812571.28
1792835.54 1431849.61 2088070.92 6065715.26 9156202.24999999

05 06 Total Sum of Margin Total Sum of Net Value

Sum of Net Value Sum of Margin Sum of Net Value
863460.08 1275620.08 1442492.67 2163772.67
372391.25 48337.8 66430.5 933221.75 1343621.75
634635.6 921675.6
919640.02 193727.88 327262.92 1691894.39 2895734.39
176316.46 74990.05 95083.2 202446.93 271399.66
324487.81 249650.52 321469.42 584612.64 747426.9
1683.28 2204.8 576411.28 812571.28
1792835.54 1431849.61 2088070.92 6065715.26 9156202.25
Debit/Credit Indicator - all -

Round Sum of Amount (for B/S)

01 -282765.3
02 167566.5 Sum of Amount (for B
03 670937.96 1500000
04 84197.5199999998
05 408396.25
1000000
06 778700.95
07 -500000
500000
Total Result 1327033.88

Round Sum of Amount (for B/S) 0

01 02 03 04 05
01 -282765.3
02 167566.5 -500000
03 670937.96
04 84197.5199999998 -1000000
05 408396.25
06 778700.95
07 -500000
Grand Total 1327033.88
um of Amount (for B/S)

03 04 05 06 07 Grand Total

Final Balance Sheet

Sum of Net Value Round Strategy for the Rou
Material Descriptio 01 Total Result
1kg Nut Muesli 663840 663840 Our initial strategy was to produce only 1kg pa
Total Result 663840 663840 ignore 500gm packages. The reasoning behind
target hypermarkets and grocery stores. Since
1kg and grocery stores accepted 1kg, we went
1200000 Furthermore, upon seeing the raw material pr
1000000 lines to be Nut, Strawberry, Raisin and Origina
800000
600000
400000
Distribution Channel
200000 10
0 12
14
 Strategy for the Round What went right
Our strategy to target Hypermarkets and grocery
gy was to produce only 1kg packages and completely stores. Also, our plan to produce 1kg packages only.
ackages. The reasoning behind that was we wanted to
kets and grocery stores. Since hypermarkets only ordered
stores accepted 1kg, we went ahead with 1kg packages. What did not go so well
on seeing the raw material prices, we decided our product Due to unfamiliarity with the interface, we missed
Strawberry, Raisin and Original Muesli. out on production for the first 10 days.
hat went right
Hypermarkets and grocery
to produce 1kg packages only.

did not go so well

with the interface, we missed
the first 10 days.
Sum of Net Value Round Strategy for the Ro
Material Description 02 Total Result
1kg Nut Muesli 224312.59 224312.59 In this round, we continued our production a
1kg Original Muesli 39902.55 39902.55 the previous round. Since the sale of Nut Mu
1kg Raisin Muesli 494600.58 494600.58 did not bother too much about advertising e
target market - Hypermarkets were less sens
1kg Strawberry Muesli 531939.19 531939.19 the bare minimum. In addition, Raisin and St
Total Result 1290754.91 1290754.91 selling without piling up in the inventory. Sin
were sailing well, we did not alter our strate
1200000
1000000
800000
600000
400000
200000 Distribution Channel 10
0 12
14
 Strategy for the Round What went right
Smooth sale of our products. Also, we increased our
e continued our production as ordered and scheduled in production capacity.
nd. Since the sale of Nut Muesli was going smoothly, we
oo much about advertising expenses. Furthermore, our What did not go so well
Hypermarkets were less sensitive to advertising, so we did
m. In addition, Raisin and Strawberry Meusli too started We grew a bit complacent. We could have taken
iling up in the inventory. Since the production and sales aggressive approach and raised prices and advertised
, we did not alter our strategy too much. to improve our margins.
ght
o, we increased our

so well
ould have taken
prices and advertised
Sum of Net Value Round Strategy for the Ro
Material Description 03 Total Result
1kg Original Muesli 864897.45 864897.45 For the Round 3, we again ordered producti
1kg Raisin Muesli 427075.02 427075.02 Muesli, along with the Original Muesli. Si
1kg Strawberry Muesli 835083.15 835083.15 products were really good in the previous r
again. Also, we did not want to lose in tim
Total Result 2127055.62 2127055.62 production for a new product. In addition, w
products above the market price in order to
1200000 increased our advertising expense so that we
We also decided to increase our p
1000000

800000

600000

400000 Distribution Channel 10

12
200000
14
0
sli sli sli sli sli sli sli ult
ue ue ue ue ue ue ue Res
t M al M in M ry M al M in M ry M al
Nu gin ais ber gin ais ber Tot
g i i
1k Or kg R raw Or 0g R raw
kg 1 St 0g
50 g S
t
1 g 50
1k 500
 Strategy for the Round What went right
Raisng prices and improving the margins. We were
3, we again ordered production for Raisin and Strwaberry able to sell the products easily even at a premium.
g with the Original Muesli. Since the sales for these two
really good in the previous round, we planned to produce What did not go so well
we did not want to lose in time and money in setting up
a new product. In addition, we raised the prices for these 2 A bit of a hassle in scheduling. We could have saved
the market price in order to improve our margins. Also, we some time there and used it in production.
vertising expense so that we could sell them at a premium.
lso decided to increase our production capacity.
ght
e margins. We were
even at a premium.

so well
We could have saved
it in production.
Sum of Net Value Round Strategy for
Material Description 04 Total Result
1kg Strawberry Muesli 281809.11 281809.11 Although our business was going well so fa
500g Raisin Muesli 101469.67 101469.67 of Round 3. Therefore, we were thinking
"Market research", we came to know that
500g Strawberry Muesli 810366.48 810366.48 packages. Since it was a margin game, we d
Total Result 1193645.26 1193645.26 round and sell them at premium prices
1200000
Strawberry and Raisin Meausli for 500gms.
1000000 our products in the areas where we saw m
800000 help us bettter use the marketing budget. S
600000 loan as we wanted to decrease the intere
400000 production capacity
200000
Distribution Channel 10
0
12
14
 Strategy for the Round What went right

usiness was going well so far we still were not in the top 2 by the end We were able to sell off all the 1kg products
Therefore, we were thinking of some aggressive strategy. From our premium prices. We also increased our prod
ch", we came to know that almost all teams were producing only 1kg capacity. Paying back loan helped to impro
it was a margin game, we decided to produce 500gm packages for ths credit rating.
ell them at premium prices. Hence, we ordered for production of
Raisin Meausli for 500gms. Also, by now, we had started marketing of What did not go so well
the areas where we saw more demand (using market research). This
use the marketing budget. Simultaneously, we also started paying our
anted to decrease the interest outflow. Moreover, we increased our Going with 500gm product lines did not turn
production capacity to increase revenue. be a good startegy for us. Inventory piled
hat went right

off all the 1kg products easily at

also increased our production
ck loan helped to improve our
redit rating.

did not go so well

roduct lines did not turn out to

y for us. Inventory piled up.
Sum of Net Value Round Strategy for the Ro
Material Description 05 Total Result
1kg Original Muesli 372391.25 372391.25 We started facing crisis at the beginning o
1kg Strawberry Muesli 919640.02 919640.02 500g products backfired and the inventory st
500g Original Muesli 176316.46 176316.46 incresing marketing expense and lowering se
addition, due to lowered sales in the previou
500g Raisin Muesli 324487.81 324487.81 low. We had increased our production capac
Total Result 1792835.54 1792835.54 more production, but the sales did not mat
production for a while to empty up inventor
orders to 1kg pack

1200000
1000000
800000
600000
400000
200000 Distribution Channel 10
0 12
14
 Strategy for the Round What went right
As soon as we understood 500g packages were not sellin
cing crisis at the beginning of Round 5. Our production of 1kg as fast as we could.
ackfired and the inventory started to pile up. No amount of
ting expense and lowering selling prices seemed to work. In What did not go so well
lowered sales in the previous rounds, our credit rating hit a
reased our production capacity previously. This resulted in Inventory shot up. Despite lowering prices, 500g prod
on, but the sales did not match up. As a result, we stopped selling. Also, we started spending too much on marketi
a while to empty up inventory and then switched back our the sales, increasing our expenses. We dropped to 7th p
orders to 1kg packages. go back to our previously impactful strateg
 t went right
packages were not selling, we shifted to

d not go so well

wering prices, 500g products were not

ing too much on marketing to push up
es. We dropped to 7th place and had to
viously impactful strategy.
Sum of Net Value Round Strate
Material Description 06 Total Result
1kg Nut Muesli 1275620.08 1275620.08
1kg Original Muesli 66430.5 66430.5 In Round 6, the piled up 500g products sta
1kg Strawberry Muesli 327262.92 327262.92 mainly produced 1kg Nut Muesli in this rou
500g Original Muesli 95083.2 95083.2 not order too many raw materials. As a con
stopped production. Although we ordered
500g Raisin Muesli 321469.42 321469.42 could not get it promptly. However, in the
500g Strawberry Muesli 2204.8 2204.8 and emptying the complete inventory. In t
Total Result 2088070.92 2088070.92 at a premium to improve our margins. We
The sales were slow. However, as we neare
prices and were able to easily clear all of o
1200000 procuring more raw materials, but they
significant amount of th
1000000

800000

600000

400000 Distribution Channel 10

12
200000 14

0
sli sl i s li s li s li s li sl i ul
t
ue ue ue ue ue ue ue Res
M M M M M M M
t al n ry al n ry al
Nu g i n a i si ber g in a is i ber T ot
g i R i R
1k Or g w Or 0g
w
kg 1k S tra 0g 0 S tra
1 5
1k
g 50 0g
50
 Strategy for the Round What went righ
Overall, our production and sale
ended up in top
piled up 500g products started to sell along with the producing 1kg Mueslis. We
d 1kg Nut Muesli in this round. Furthermore, since were nearing the end, we did What did not go so
any raw materials. As a consequence, we faced a shortage of raw materials and a
tion. Although we ordered some materials again, due to shortage of supply , we We slightly messed up in orde
promptly. However, in the end we got things covered with the sales picking up conservative approach since we
he complete inventory. In the beginning of the round, we try to sell the products end. This led to increase in unuse
o improve our margins. We also increased our marketing expenses to push sales. end of the game
low. However, as we neared the end, we reduced our prices much below market
e able to easily clear all of our inventory. Seeing a good response, we thought of
ore raw materials, but they did not make it in time. Moreover, we paid back a
significant amount of the loan to improve our credit rating.
 What went right
our production and sales were good. We
ended up in top 3.

What did not go so well

ghtly messed up in ordering. Took ultra

tive approach since we were nearing the
led to increase in unused inventory at the
end of the game.