Process Fall11 Book

Behind every brilliant idea is the process.
In the World of
Fall 2011
Design the Creativity

International Awards
are the real deal.
Page 36 processmag.com aiga design conference: October 13-16 Phoenix
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© 2011 NewPage Corporation

Proc-ISS4
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Your Best Friend In Printing
2 0 2 0 N o rt h 2 2 N d A v e N u e • P h o e N i x , A Z 8 5 0 0 9 • 6 0 2 - 2 5 4 - 2 4 2 7 • w w w. L i t h o t e c h A Z . c o m
process Fall 2011
In design, all it takes
to transform a simple
idea into a brilliant
work is vision; the
26
vision to see past the
intended meaning and
to realize that there’s
more than meets the
eye. To experience the
vision of some of the
industry’s best, take a
look inside...
the contents:
features how to the source
12 Bound for Greatness 6 Tour de Plant 46 Industry Organizations
A look at some of the best The top 10 reasons why you 61 Resource Guide
and brightest bindery projects should do a plant tour
in the industry
8 Stitch or Glue? departments
20 Pivot-al Moment Print expert Sabine Lenz
AIGA’s biennial design
05 Publisher’s Letter
tackles the great debate
conference takes Phoenix—and 48 Calendar + Events + News
creative mind
the design world—by storm
30 O’Neil Printing show time
After more than a 42 Ace Awards 64 Michelle LeClerc Design
century, Phoenix printer 44 Spectrum Awards Coffee, art & music feed
continues to be a leader 46 Copper Quills Awards the soul of this innovative
in innovation creative director
creative
mind al moment
Michelle LeClerc page20
page sixty-four
Changing the
world may or
may not work,
but wouldn’t
you rather
design trying?
with support from
Find out how at

aiga.org/design-for-good
publisher’s
letter it’s all about the process!
The creative process...the printing process...the production process. We should call it Process!
That was the “aha” moment back in 2008 when, after 17 years, the owners of Southwest Graphics
Magazine decided it was time to redesign. They hired my firm to do it. I poured my heart
and soul into it from day one and it quickly became the studio’s dream gig. We got to
overhaul everything: the name, the content, the distribution. And, we got to ask the
hard question of what a print magazine—in the age of the sustainability—should
actually deliver. We decided that in the height of the new-media swell of Facebook,
Twitter, Web 2.0 and e-mail marketing, Process needed to be more than just a Fall 2011 + v.3 + no.2
magazine, it needed to be an “artifact.” A keeper-piece of quality content, design and
production. Living proof that print is not dead!
In this issue, I hope that is what we deliver. In our editorial lineup, we’ve got
production how-to’s, showcased examples of fantastic bindery work, design pieces
our people:
from key speakers at AIGA’s Pivot design conference (the inspiration for our
funky short-edge binding), a history of the Creativity International Awards, publisher
plus a whole batch of local South+West industry news. Production wise, Jim Nissen
Photo by Jeff Newton
publisher@processmag.com
the amazing ProMetal effects printing was done at O’Neil Printing on
Centura stock from NewPage. managing editor
I’m also happy to announce that this spring, I was able purchase Michelle Jacoby
Process and transition into the role of publisher. It’s a new thing to be on editor@processmag.com
this side of the content, and I’m excited to get the opportunity to share ideas,
energy and enthusiasm with the creative and production community. But, creative direction
that said, I’m a firm believer that feedback is the breakfast of champions so SW!TCH s t u d i o
www.switchstudio.com
I’d like to ask your help right off the bat. Send me a note with your thoughts to
publisher@processmag.com. Give me your honest critique. It might sound odd, art director
but what can I say? I want this to be fantastic and it’s just part of my process. Chaidi Lobato
process@switchstudio.com
designers
Jim Nissen Elizabeth Dam, Kris Olmon
Publisher
advertising sales
Chuck Runbeck
the contributors
Magazine is published quarterly
02 04 (Spring, Summer, Fall and Winter).
Magazine is a professional journal published
for the communications industry – advertising,
design, print, Web, public relations, photography,
illustration and paper.
©2011 by Magazine. All rights re-

served. Contents of this magazine may not be
reproduced in any manner without written consent
01 03 from the publisher. Mention of any product or opin-
ions expressed in bylined articles do not constitute
the endorsements or the opinions of the magazine
01 Sabine Lenz 03 Margie Dana or its owners. Information obtained by
Magazine is from sources believed to be reli-
…is the founder of PaperSpecs, the first online paper …is the founder of Print Buyers International and founder able. However, while every effort is made to ensure
database specifically designed for paper specifiers. A of Boston Print Buyers. A long-time print buyer herself, the accuracy of the information contained herein,
Magazine is not responsible for any
graphic designer for 20 years, she recognized a need she is also a trade writer and journalist, penning dozens errors or omissions or the results obtained from the
for businesses to stay current with paper trends, which of articles for newspapers and trade magazines, including use of such information. Magazine
assumes no responsibility for unsolicited materials
eventually led her to start PaperSpecs and become a Printing Impressions. She also blogs for PIworld.com. and reserves the right to reject any editorial and
leading expert in the industry. advertising submissions.
04 Tony Blei
02 Hank Blank …is a recovering photojournalist, who uses his pho-
…runs a marketing services consultancy company based tographic experience to capture life’s unguarded 1835 E. 6th St. #18
in Laguna Niguel, Calif. His specialties include advertis- moments for national, regional and local clients in the Tempe, Arizona 85281
ing, public relations, interactive and personal and social editorial, commercial and corporate arenas. His work Phone: 480.966.2211
Fax: 480.966.4133
networking, and he conducts agency reviews aligning has been published publications including Bloomberg
www.processmag.com
clients with the correct resources for their needs. Hank BusinessWeek, Time, and US News & World Report. For
also speaks on networking and new business develop- Tony, his work is serious, creative and fun. “Creativity
ment O'Neil_Logocolor.pdf
across the country. 1 9/29/11 12:32 PM happens,” he says. “Daily.”
Production Notes:
the partners
Printed by O’Neil Printers www.oneilprint.com
Cover stock: Printed on 120# Centura Gloss Cover
Interior stock: Printed on Centura Book Gloss
Produced using Adobe CS 5.0 suite
process Fall 2011 6
how to: print
four To see if there’s camaraderie between

your sales rep and the pressmen.
Presuming your sales rep is leading the plant tour, pay
attention to the vibes between him or her and the people
in the plant. If it seems friendly, breathe a sigh of relief. If
you sense tension, watch out. Good relationships inside the
plant bode well for your work.
five To get a sense of the synergy inside the

plant. A well-run print facility is abuzz
plant tour
with noise, activity and people. You’ll love it. It’s like
top 10 reasons to do a those kids in Charlie and the Chocolate Factory getting
a private tour of the place by Willy Wonka. No, it’s not
candy, but it still mesmerizes.
six To learn something new. Every time you go,

you’ll learn something you didn’t know before.
This is your chance to kick tires. Ask questions. Be curious.
Story: margie dana
seven
I
To find out the differences between
know you’re busy. Who isn’t? But if the responsibility different types of presses. Don’t be
for getting things printed is yours, you need to get too timid to ask. What’s different about that offset press
out and visit printers’ facilities. Plenty of professional and those digital presses? What’s up with the proofing
print buyers and creatives wouldn’t think of giving a systems? How does that bindery equipment work? Watch
printer a job until they’ve done the plant tour and seen for and learn. It’ll make you better at your job.
themselves the equipment and the people there.
A printer’s website and collateral can use all the right
words and show dozens of fascinating photos of presses
and building facades. Why bother, you ask? Here are the
eight To take in the big picture of a plant
you’re considering. What kinds of
jobs are running on the presses? How are the samples
top 10 reasons why you should visit a printing plant if you’re seeing? Does the equipment seem to be in good
you’re a buyer or graphic designer. shape/well maintained? How busy or slow is the plant?
How clean is it?
one To see the equipment. Does this facility

have the right presses and other equipment
for your needs? Are there redundant (duplicate) presses nine To meet management. When you visit a
plant, you should expect to be introduced
in case one goes down? Or if another customer’s work is to someone in power. It’s nice to feel like you’re a valued
running when your job is ready to roll? customer. A little hullabaloo is good for the ego.
two To meet the press people. Most

professionals work with a core group of
print providers for a long, long time. Your work will benefit
ten To ask your sales rep why your work belongs
here. You may not really care about the
equipment, but you do care about what this company can do
if you build relationships not only with the sales and for you. Use this visit to find the answers to this question.
service reps, but also with the press people.
So when you’re invited to take a tour, go for it. A guided
three
BIO:Margie Dana
…is founder of Print To meet your prospective CSR tour in a printing plant is always educational and always
Buyers International and (customer service rep). In many fun, especially for us print geeks. When you do, you’ll
the founder of Boston Print
Buyers. For information, visit cases, once you’re a client, you’ll be dealing with your CSR have a much better appreciation for what it takes to get
printbuyersinternational.com and not your sales rep much of the time. something printed.
process Fall 2011 8
how to: print
The Dilemma:
Story: Sabine lenz

Stitch or
Pros & Cons
S omething was distinctly different. I couldn’t put my finger
on it. Was it the size of the magazine? No. Maybe the page
count? Nein. The paper? Something was different…
Then it hit me. The latest issue of Fine Arts magazine
was somehow bulkier around the middle and didn’t look as
will stick out the furthest beyond the front and back cover.
This “creep” happens because the bulk of the paper along
the folded edge to be stitched takes up space and “pushes
out” the inside pages. The heaver the paper and the higher
the page count, the more pronounced the effect.
Saddle Stitching sophisticated as it used to. When the bindery goes to make that final trim, all the
pages need to end up being flush along the face (the open
The Remarkable Difference
Advantages
+ Least expensive of all
binding options. front edge of the stitched piece). That means that pages 24
+ Fast. and 25 will end up being narrower than the final trim size of
+ Widely available, as After years of perfect bound, coffee table-worthy editions,
most printers saddle 8.5. How much narrower depends on the weight of the paper
stitch in-house. this spring, I received a saddled-stitched issue—a cheap
+ Lies relatively flat. and the number of pages to be saddle stitched.
+ Special gatefolds and imitation of its old self.
foldouts are possible. “This is especially challenging when the design
Now, there are perfectly good reasons why the magazine
+ Can use a self-cover or features tight registering borders, pages that spread across
a separate cover. would have switched to saddle stitching. For one, it’s less
Limitations the spine or bleeds. Many designers aren’t aware of this
expensive. Second, it’s less expensive.
+ Longevity. The wire and don’t allow for the creep,” Slater explains.
stitching takes its toll The downside, however, is that it also looks the part
on the paper and is To avoid some of these stitching pitfalls, the printer can
not recommended for and at 48 pages, showed the distinct tendency to not lie
pieces intended for calculate the adjustment you need to make when creating your
heavy use. completely flat when closed. This is sometimes referred to as
+ Limited amount of files or offer suggestions on adjusting the design elements.
paper variations within a “bow” in the middle.
the piece. For example,
if you’re stitching two
16-page forms together
Many times, the method of binding is determined by
the page count. You’ll commonly hear the “under 48 always
The Perfect Bind
to create a 32-page
self-cover brochure, stitch” and “over 96 perfect bind” rules of thumb. Perfect binding is commonly used for catalogs, directories
and you want pages 3
and 4 to be red paper, But what rule applies to catalogs and booklets that fall be- and paperback books that have a higher page count. Pages
then pages 1 though
8 and 25 through 32
tween 48 and 96 pages? Does the rule of thumb always apply? are glued together at the spine, the cover is wrapped
around the glued pages, and the brochure or catalog is then
Back in the Saddle
will also be red paper.
The idea here is that
what happens on the trimmed to its finished size. No stitching anywhere.
front side of that form,
will also affect the back Undoubtedly, the finished piece is aesthetically more
side of the form. Saddle stitching is simply a printer’s term for stapling. Printed,
+ No printable spine. pleasing. And, as this process provides you with an actual
folded forms are opened at their centers (half the pages on one
+ Thickness limitations. spine, you can use this extra design real estate to print on.
Documents thicker than side and half on the other side) and then gathered or nested
.125 to .25 inch may But this more refined look comes at a price.
require another binding together, each form falling on top of the next in proper order
technique. “Never forget, that every piece we print is custom made,”
+ May require special while riding along a chain.
design adjustments for says Slater. “There are so many variables to each project and
By the time the gathered signatures reach the end of
creep, especially small it’s hard to give exact price points.”
formats with high this moving conveyor-style line, they are stitched with wire
page counts. On average, however, expect to add 10 to 15 percent to your
(stapled) while resting on top of what looks like a metal saddle.
Perfect Binding print cost. Not such a big deal in smaller runs perhaps, but when
The excess paper is then trimmed away along three sides (top,
Advantages we’re talking thousands of pieces, this may become prohibitive.
+ Overall valuable look face and bottom) leaving the final finished size.
and appeal.
+ Printable spine.
+ Longevity.
Saddle stitching is the most basic, inexpensive and
commonly accepted form of binding. Starting with as
Decisions, Decisions
+ Ability to creatively
interleaf pages. Use little as eight pages, this form of binding is suitable for “When you have different alternatives that are available to
a variety of paper
weights, colors and fin- brochures made of the same weight sheets inside and out you, the best thing to do is to work with a print vendor and
ishes nearly anywhere (self covers) as well as those that have a thicker cover and
you like. allow him/her to run the numbers,” recommends Slater.
Limitations thinner inside text pages (plus cover). “Good print vendors today are partners of their design
+ Does not lay flat. You
lose design space in “In saddle stitching, the inside pages of the book are a bit clients. And working together to solve potential problems
the gutter area.
+ Not suggested for
narrower than the outside pages,” explains Stuart Slater, di- or obstacles is really what it is all about.”
applications in which rector of business development at Contemporary Graphics. You might be amazed at the ideas that can be sparked.
hands-free reading is
important (e.g. cook- Imagine saddle stitching a 48-page magazine with the
books or instruction
manuals). pages that are 8.5 inches wide left to right (or bound edge to
+ Turnaround time. opposite side unbound edge). After the binding signatures BIO: Sabine Lenz
Allow an extra day for …is founder of PaperSpecs, first online paper database for the design and print industries. For
perfect binding. have been nested one inside the next, the centermost pages information, visit paperspecs.com or e-mail sabine@paperspecs.com.
i
n the world of print, bindery means everything. This summer, printers and binders from around the country put it
all out there at the 2011 Product of Excellence Award. From graphic finishers to trade binderies to custom loose-
leaf manufacturers, these firms displayed a diverse array of work that garnered top awards. Here’s a look:
TED 2010 Conference

Category: Adhesive Binding
Pacific Bindery Services Ltd.
The Anstey
Portfolio
Gunther Vecker Book
ategory: Graphic
C
Category: Special Products
Finisher Self
New Hampshire Bindery
Promotion
Special Award: 2011
Best of The Best
Graphic Finishing
Anstey Book
Binding
1 hour ago
Design is thinking
187 views
5 comments
made visual.
Saul Bass
Curated Daily Design Blog and Inspiration Stream

BOUnd fOR GREatness process Fall 2011 12
Pop Up China
Category: Hand Work
C&C Offset Printing Co. Ltd.
Pop Up House
Category: Mechanical Folding
Pack Appeal Promo Pack

Category: Loose-Leaf Manufacturer Self Promotion
Pack Appeal
Charles Dickens: Five Novels

Category: Foil Stamping & Embossing
Virginia
Commonwealth
Haworth ategory: Litho:
C
Brooks Footwear Catalog Spring 2011 Category: Stitching 4-Color Process
Category: Mechanical Binding Rickard Circular Trends Present-
Pacific Bindery Services Ltd. Folding ation Products
Casebinding
smyTh-sewing
Phase boxes
ConCealed wire-o
on-demand
skiving
lay-FlaT
Pur
You may not know what these terms mean, but the
staff at Roswell Bookbinding uses these techniques,
along with their combined 815 years of experience,
to make your next print project extraordinary.
Call 602.272.9786 or visit RoswellBookbinding.com binding without boundAries

for more information on how we can help your next
bookbinding project go beyond the expected.
2614 North 29 th Avenue | Phoenix, Arizona 85009

T 602 272 9338 F 602 272 9786 TF 888 803 8883
roswellbookbinding.com
Alexander Cabo Wedding

Custom Roll- Category: Innovative Use of Materials
Up Tool Pouch Special Award: Best of the Best Custom Loose Leaf Manufacturing Fastkit
ategory:
C
Sewn Products
Tamarack
Packaging Ltd. Sunbrella 50 Years
Anniversary
ategory: Diecutting
C
Roswell Bookbinding
Member
Resource Kit
ategory: Screen
C
Printing:
Multi-Color
American
Thermoplastic
Company
Solyndra Sales Kit Starter Kit

Category: Boxes and Totes Category: Product Design
Holum & Sons Co. Inc. Trends Presentation Products
ianetics-Hindi
D
Special Edition Rawlings Book
Leather Bound Category: Special Products
Category: Case Binding Binding Solutions
Bridge Publications
Inc.
Bindery work produced

April 2011 through
March 2012 is eligible
for the 2012 Product
of Excellence Awards.
For information, visit
bindingawards.com.
Glimmering Gone Dianetics-Arabic Special Edition Leather Bound

Category: Gluing Category: They Said It Couldn’t Be Done
Roswell Bookbinding Bridge Publications Inc.
every day yet rarely have time to consider.
responsibility, impact and more—the issues you encounter
conversations will focus on narrative, simplicity,
Three days filled with presentations and thoughtful October 13–16
Phoenix, Arizona
Pivot: aiga Design Conference
Shift your perspective this fall at
FULL
pg 18
Partner:
Strategic
Sponsors:
Presenting
This is a moment for the impact of great design: Pivot to meet today’s new challenges.
Join 1,500 of your design colleagues at “Pivot: AIGA Design Conference” in Phoenix this fall to share
what is inspiring about design, how to succeed in meeting your clients’ needs, and how design can
be more effective than ever as society, the economy and the context for design change.
Our curators and moderators will gather the best from all professions
for provocative discussions, practical advice and thought leadership.
Speakers include:
Sean adams, AdamsMorioka, Inc. Meredith Davis, NC State University Mary McBride, Pratt Institute
Justin ahrens, Rule29 andrew DeVigal, New York Times Ed Milano, Continuum
Sadik Kwaish alfraji, artist Hugh Dubberly, Dubberly Design Office Jennifer Miller, Cohen Miller Consulting
Kurt andersen, Studio 360 andy Epstein, InSource Debbie Millman, Sterling Brands
David C. Baker, ReCourses, Inc. Matthew Ericson, New York Times Lesley Mottla, Zipcar
Nicole de Beaufort, W.K. Kellogg Foundation Shelley Evenson, Facebook Henry Newton-Dunn, Sony Electronics
Julie Beeler, Second Story BJ Fogg, Stanford University Eric Nicolas, Holiday Inn
Michael Bierut, Pentagram Lionel gadoury, RGD Ontario Jay Parkinson, The Future Well
Julian Bleecker, Nokia Design amy gendler, AIGA China Shel Perkins, Shel Perkins & Associates
Dondeena Bradley, PepsiCo. Rebecca gimenez, Whitney Museum Doug Powell, Schwartz Powell
Maggie Breslin, Mayo Clinic Maria giudice, Hot Studio Mari Carmen Ramirez, MFA Houston
Laurence Bricker, Popular Front Hugh graham, The1stMovement Marc Rettig, Fit Associates
gaby Brink, Tomorrow allan Haley, Monotype Imaging Mig Reyes, threadless
Kevin Brooks, Motorola Mobility Phil Hamlett, Academy of Art University Katie Salen, Institute of Play
Robert Brunner, Ammunition Dawn Hancock, Firebelly Design Yolanda “Yo” Santosa, Ferroconcrete
Bob Calvano, Merck Jonathan Hoefler, Hoefler & Frere-Jones Jason Severs, frog design
Stuart Candy, Arup Derek Howard, Disney Nathan Shedroff, California College of the Arts
Charlie Cannon, LOCAL Studios Kristin Hughes, Carnegie Mellon University Sam Shelton, KINETIK
Valerie Casey, Designers Accord Terry irwin, Carnegie Mellon University Sandy Speicher, IDEO
Frank Chimero, graphic designer Chip Kidd, Knopf DJ Stout, Pentagram
allan Chochinov, Core77 Jon Kolko, Thinktiv Cameron Tonkinwise, Parsons
Emily Ruth Cohen, Cohen Miller Consulting Mike Kruzeniski, Microsoft Manuel Toscano, Zago
Denise gonzales Crisp, NC State University Michael Lejeune, Metro alice Twemlow, School of Visual Arts
Jennifer Daniel, Bloomberg Businessweek Ellen Lupton, Cooper-Hewitt Michael Vanderbyl, Vanderbyl Design
Liz Danzico, School of Visual Arts ann Marshall, Heard Museum alissa Walker, Gelatobaby
…and more!
designconference.aiga.org
Register now at
Speakers
For image credits go to processmag.com
include:
-al moment
This October, downtown Phoenix will be transformed from a bustling city center rising up from the desert
< michael
bierut >
to a veritable mecca of all things—people, places and experiences—design. Are you ready?
Partner, Pentagram; emcee
of “Command X: Season 3”
With more than Bierut is a partner in
karl >
the New York office of
90 speakers the international design
lined up, this consultancy Pentagram,
year’s conference
where his clients have
included the New York heiselman
features the best Times, Saks Fifth Avenue,
Harley-Davidson, the
CEO, Wolff Olins
and brightest in William Jefferson Clinton

With more than 20 years
of branding and design
design today. Foundation, the Brooklyn
Academy of Music, and
experience, Heiselman
From the main the Morgan Library and
has helped create game-
changing work for Wolff
stage to the Museum. Bierut’s work
is represented in the
Olins’ clients including
diverse range permanent collections of
(RED), Skype, GE, PwC, Unicef,
Current TV, New York City
of breakout the Museum of Modern Art,
the Metropolitan Museum
and Mercedes-Benz. Prior
sessions, these of Art in New York, and the
to joining the agency, he
founded the San Francisco-
industry experts Museé des Arts Decoratifs
in Montreal. In 2002, Bierut
based design studio The
will provide cofounded Design Observer,
Farm, where his clients
included Apple, American
insightful a blog of design and
cultural criticism. Today,
Express, FedEx, Swatch
and valuable the site is the largest design
and HP. He also spent two
years as the executive
information on publication in the world
with over a million site visits
creative director of the
the state of the a month.
Swatch Lab in New York and
Milan, where he directed
industry, the four 60-piece collections
latest innovations that helped revitalize the
Swatch brand. Trained as a
in design, and designer, Heiselman firmly
everything a believes in the value of
creativity to drive positive
designer needs business and social impact.
to know about
building their

business
and career.
Speakers
include:
Pivot. Merriam-Webster’s definition of “pivot” is: 1) a shaft or pin on which something turns; 2a) a person, thing or factor having a major or
central role, function or effect; 2b) a key player or position.
To name this year’s AIGA’s biennial meeting of the design minds “Pivot: AIGA Design Conference” makes complete sense, considering the
design association’s goal is to explore the shifts prompting change in design and prepare designers for the complexities of the future.
In other words, this conference is going to turn the industry on its ear.
Here’s what’s in store:
20 process Fall 2011

Emerging Designers
Because we all have to start
somewhere, Pivot is paying close
attention to the needs of students
and emerging designers. Designed to
give new designers the opportunity
to meet and learn from seasoned
industry professionals, the Emerging
Designer Symposium is essentially
a “conference-within-a-conference,”
filled with informative and engaging
sessions that will inspire designers
just starting out in the industry. From
“Cut My Teeth. Wash My Hands.” to
“Staying Scrappy,” these sessions
will address such topics as being your
own boss, working for “the man,” and
what the first five years of running
a design practice is really like.
Moderated by Alissa Walker, writer
and blogger for Gelatobaby, these
sessions will give design students
and recent graduates the tools they
need to make the transition from
school to studio and give them real-
world perspective into the ups and
downs of making it in the real world.
Emerging designers will also have the
chance to display their portfolio and
get valuable feedback from renowned
designers at the
Student Portfolio Review.
< jonathan hoefler >

president, Hoefler & Frere-Jones
Hoefler is a typeface designer and an armchair type
historian, who specializes in the design of original
typefaces. Named one of the 40 most influential
designers in America by I.D. magazine, his work includes
award-winning original typeface designs for Rolling
Stone, Harper’s Bazaar, New York Times Magazine,
Sports Illustrated and Esquire. He is best known,
however, for the Hoefler Text family of typefaces,
designed for Apple Computer. Hoefler’s work has
been exhibited internationally and is included in the
permanent collections of the Cooper-Hewitt National
Design Museum and the Museum of Modern Art.
process Fall 2011 21

chip kidd >
designer, author & associate
art director, Knopf
A New York City-based
graphic designer and
writer, Kidd’s book jacket
designs for Alfred
A. Knopf have helped
spawn a revolution in
the art of American book
packaging. Kidd received
the International Center
of Photography’s award
for “Use of Photography
in Graphic Design” in 1997
and in 1998, he was made
a member of the Alliance
Graphique Internationale.
Kidd was awarded the 2007
National Design Award for
communications design
and in the fall that year,
his work was included in
the Cooper-Hewitt’s third
National Design Triennial. A
comprehensive monograph
of Kidd’s work, “Chip Kidd:
Book One,” was published in
2005, with an introduction by
John Updike.
the Arts, and the first Research Fellow

of what various future scenarios might
the design MBA at California College of

and innovation specialist at the global
interactions designed to evoke a sense
feel like to inhabit. A senior foresight
Francisco. He has spoken on foresight

Dr. Candy is a consulting futurist and
Candy is also an adjunct professor in
>
York University, UC Berkeley, and the
and design at SXSW Interactive, New
a pioneer in experiential futures—
PhD, senior foresight & innovation
of The Long Now Foundation in San

engineering and design firm ARUP,
stuart candy
Royal College of Art, London.

specialist, Arup

designer, technologist and researcher, Nokia
tune in weak signals, reveal hidden insights

Design; cofounder, Near Future Laboratory
science fictions as a way to raise questions,

design, physical construction, prototyping,
interaction ritual, his focus is on hands-on
>
studio, Nokia Design in Los Angeles and the
emerging social practices and networked
and yield innovations that lead to design

that makes the world a more habitable,
and researcher at the Advanced Design
Near Future Laboratory. Specializing in
observation, prop-making and designed

julian bleecker
Bleecker is a designer, technologist
playful place.
Sustainability
in Seven 7 < valerie
casey
founder and executive director, Designers Accord
A globally recognized
designer and innovator,
Casey works with
organizations on
dondeena
<
everything from creating
new products and
services, to transforming
organizational processes
and behaviors. Before
bradley, PhD
starting her firm vice president of global
design and development for
Necessary Projects in nutrition ventures, Pepsico
San Francisco, she held
leadership positions at Responsible for designing
IDEO, frog, and Pentagram. and developing holistic
Casey is the founder of solutions that target
the Designers Accord, the nutritional needs of
the global coalition of consumers with diverse
designers, educators and health issues like obesity and
business leaders working diabetes, Bradley has been a
together to create significant force in PepsiCo’s
positive sustainable strategies in nutrition
impact. In recognition standards and educational
of her work, Casey was programs. Before joining the
named a “Guru” of the year company in 2007, she led the
by Fortune magazine, a strategic marketing team
“Hero of the Environment” responsible for nutrition
by Time magazine, a technology platforms for
“Master of Design” by McNeil Nutritionals. With
Fast Company and one a Doctor of Philosophy in
of the “World’s Most food science from Ohio State
Influential Designers” University and a Master of
by BusinessWeek. The Science in nutrition from
World Economic Forum has Purdue University, she is
honored Casey as a “Young actively involved in a number
Global Leader.” of organizations focused on
health and nutrition.

jakob >
trollbäck
president & creative director,
Trollbäck + Company
A self-taught designer from
Sweden, Trollbäck began his
artistic career as a DJ in his
Command X
native Stockholm and since,
has become an industry
leader in both branding and Proof that there really is a
motion graphic design.
Having found a commonality
reality show about everything,
in music and design, “Command X: Season 3” will
Trollbäck creates pieces follow and document seven
that transport his audience up-and coming designers—all
to planes of sensorial
experience. His work has
under the age of 26—as they
been featured in the New get their chance to showcase
York Times, Boards magazine, their skills and talents to 1,500
Creativity and Print. design professionals, and
Trollbäck is on the board
of directors at the Art
compete in a series of design
Director’s Club, an adviser challenges to complete and
for the World Science present in 24 hours. Produced
Festival, a trustee at the by Emily Oberman and Bonnie

Brooklyn Academy of Music
and, most recently, became a
Siegler of Number Seventeen,
PromaxBDA board member. this is the third season of the
“Command X” series. The first
one was filmed at “Next,” the
2007 AIGA Design Conference in
Denver, Colo., with the second
one filmed at “Make/Think,”
the 2009 conference held in
Memphis, Tenn.
Mark Nizinski Spencer Charles Matt Hunsberger

Graphic designer straight out of Kent Graphic designer and artist with an Graduate of the Hartford Art School,
State University. In addition to working at interest in sign painting and hand specializing in visual communication
Twist Creative in Cleveland, he also lettering. Originally from Salt Lake City, design. His personal projects include a
contributes to the design inspiration blog he is making the move to New York City to series of synthesizer drawings
“Command X” Contestants The Donut Project. work for Louise Fili Ltd. and hand-drawn calendars. He also
produces electronic music under the
Sarah Sawtell Jesse Reed Wendy Hu name Teleflux.
Grand Rapids, Mich.-based Recent graduate from the College of New York City-based designer currently
designer with a passion for Design, Architecture, Art and Planning working as a senior designer at Carbone Susan Murphy
forward-thinking ideas and the at the University of Cincinnati. Now living Smolan Agency. Last year, she traveled Hailing from the Amsterdam, this recent
concepts of good design. Currently in Brooklyn, he is currently a designer to the rural villages of Nicaragua and master’s degree candidate from the
she is working at Concept A, a for the department of advertising and Mali, where she documented and blogged Savannah College of Art and Design has
multidisciplinary studio in Grand graphic design at the Museum of Modern about the construction of the villages’ returned to the Netherlands to join the
Haven, Mich. Art in New York City. first schools. Amsterdam office of Edenspiekermann.

< yolanda
kevin
<
santosa brooks
creative director,
Ferroconcrete user experience product
manager,
A graduate of Art Center
Motorola Mobility
Pasadena, Santosa began
her career designing the As a user experience
main titles for film and product manager for
TV projects like “300,” Motorola Mobility, Brooks
“Desperate Housewives” researches and coordinates
and “Ugly Betty.” She loved the development of new
storytelling and couldn’t user experiences for the
ignore a growing fascination home electronics division.
for branding, so in 2006, she As a writer and performing
acquired the then-infant oral storyteller, he
Pinkberry account and tells personal tales
founded Ferroconcrete. from his urban childhood,
With her recent network through to his present
redesign of TBS, Santosa has day parenthood and
come full circle, turning journeys through life. In
Ferroconcrete into a 2006, Brooks published a
full-service branding and CD of his stories entitled
motion design firm. Santosa “Kiss of Summer” and in
has earned numerous 2010, he published a book
accolades, including three with Whitney Quesenbery
Emmy nominations and is entitled “Storytelling for
sought out as a national User Experience: Crafting
guest speaker and Stories for Better Design”
The Sessions + Workshops branding expert. for Rosenfeld Media.
There’s no question the world of design is ≥ Offensive Play: ≥ At Your Service? ≥ The New Normal ≥ Type at the In addition to the sessions,
extremely diverse and multi-dimensional. The Art of the Pick From the Presumptions of Valerie Case, founder Crossroads pre-conference and design
Fortunately, it seems no stone will be left and Roll – Katie Salen, Design to the Products of Design and executive director Jonathan Hoefler, educator workshops will also
unturned for Pivot attendees. Sessions will be executive director – Allan Chochinov—partner at of Designers Accord, president of Hoefler be offered. Designed to teach
broken down into two areas: general and affinity. of the Institute of Core 77 and chair of the MFA will discuss how & Frere-Jones, new management skills for
General sessions will be on the main stage, where Play, will talk about Products of Design, School of designers have will discuss the the real world or give design
moderator Kurt Andersen—author and host of game design and play Visual Arts—will discuss how the opportunity to exploration of web educators tools to enhance their
amplifies design’s design is now seen as a strategic contribute to the new fonts and detail curriculum and class relevance,
“Studio 360”—will engage speakers in insightful potential to innovate world order. where the needs of these workshops are part of
global resource that enables
Q&As, while the affinity sessions run the gamut and change. innovative brands and companies designers meet the AIGA’s ongoing commitment to
from interaction design and sustainability, to in- to compete more effectively. needs of readers. professional development.
house design and data visualization.

phxdw + events
it’s
baaack!
Perception + In its third year, the
annual poster exhibit for PHXDW is
all about perception. Local designers
were asked to create a poster convey-
ing their idea of perception. This no
holds barred competition will show
examples of how far the imagination
can be stretched, as well as showcase
the creative depth of the Phoenix
design community. Entries will be on
exhibit through Oct. 18.
Thrive + Created by and for design-
ers working in education, this four-
day conference hosted by the Uni-
versity & College Designers Associa-
tion (UCDA) will teach the necessary
tools and techniques to make you
more effective while inspiring cre- returns — leaving
ativity. More than 20 speakers are you begging for more
scheduled to speak, while a design
competition will showcase the best
work in everything from publications Oh, what a difference three years
and electronic media, to illustration can make.
and photography. Oct. 15-18. It all began in 2009, when
Phoenix Design Week (PHXDW)
Modern Phoenix Home Tour + made its debut, jump-starting a
Celebrate examples of Phoenix’s creative community that was in
mid-century design heritage with need of some spark, some
a guided, architectural tour to
inspiration, some cohesion.
some of the city’s most renowned
The following year, PHXDW
commercial and residential
midcentury modern properties. came back, bigger and better than
Alison King, founding editor of ever, thanks to a lineup of speakers
ModernPhoenix.net, will be on who, well, let’s just say the design
hand to describe the significance world wouldn’t be where it’s at
of each architect and the building’s without them. From Hillman Curtis
contribution to the story of to Von Glitschka to James Victore,
modernism in the Valley. Oct. 16. attendees were treated to some
of the most creative and innovate
PechaKucha Phoenix 4 + minds in the industry today.
PechaKucha, the global phenomenon
I AM A BIG POND Now in its third year, PHXDW
started by architects Mark Dytham
has turned into a nearly month-long
and Astrid Klein in Tokyo in 2003,
returns to Phoenix. Japanese for
IN A LITTLE FISH celebration of all things creative,
culminating with the mother of all
“chit chat,” this unique event will
showcase the work of designers in design conferences, Pivot: AIGA
all disciplines. This year’s event will Design Conference. With more than
feature a new format called “20x20,” 1,500 designers expected to attend,
a shotgun style presentation of 20 people from all over the country will
slides, 20 seconds per slide, equaling experience the diverse culture and
a total of 6 minutes and 40 seconds. boundless creative of the Phoenix
Oct. 19. Events subject to change. design community.

T
he creators of PHXDW are
at it again. After creating an
event that celebrates the work
of the local design community, they
have now created a venue that will
showcase such talents: the Phoenix
Design Museum.
Housed in the Phoenix Seed
& Feed building in downtown
Phoenix, the museum will host
both traveling and permanent
exhibitions. For PHXDW, a
selection of exhibitions will be on
display, including selections from
“AIGA 365 | Design Effectiveness
Competition,” which showcases
current work in communication
design; “Creativity 40,” featuring
winners from this year’s Creativity
International Awards; “Design for
Good,” socially beneficial design
solutions from the AIGA; and
“How to Stuff a Wild Duck,” a
permanent exhibition showcasing
the works of Kenneth White, the
late Phoenix designer who studied
under Paul Rand and specialized in
corporate identity.
The concept of the museum
began in 2009 by Mark Dudlik and
Tanner Woodford. The museum
will be part of Lost Creature, a
nonprofit organization that “aims
to bridge culture and creativity
with community projects.” The
organization was started by Dudlik
and Scott Rostohar, a Phoenix-
based copywriter.
In addition to an exhibition area,
the museum will also be home to
Ignorance & Ambition, a retail space
offering limited edition and locally
sourced design items.

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printerspread
printing

printerspread
Tony Narducci has been watching O’Neil
after
Printing grow and evolve since he joined the
company in 2000. Seven years later, he was
more than a
named president of the company, where he says
he’s been fortunate to continue the business
legacy that Bucky O’Neil began even before
century, a Arizona’s statehood.

“It’s amazing to see the company enter its
Phoenix printer
second century,” says Narducci.
And although the company has been
around since the turn of the century, Narducci
continues to says that the last five years have been

exponential in the company’s growth.
innovate
“Digital printing has truly changed the
landscape for our clients. In addition, the
in the world
economy—or the change in the economy—has
really propelled that even quicker,” he says,
attributing the company’s growth to clients
of print. not only returning to print, but also using it in

multiple platforms.
“It’s been encouraging to see folks go
story | Michelle Jacoby back to traditional print as part of their
Photography | Tony Blei communications strategy. In terms of the
i
marketing portfolio, folks aren’t just using one
n 1908, Arizona resident William “Bucky” media, but multiple media, to be relevant to
O’Neil had a successful letter shop. But their clients and the market,” Narducci says.
it was his access to the state voting To meet the needs of their client’s multiple
records that began a legacy in print that needs and platforms, O’Neil has brought all of
continues today. the print communication tools a client might
With those voting records came home need in-house. This includes large format
addresses, giving O’Neil the ability to do (banners, signage), digital printing and offset
direct mail advertising to those households. printing, which enables O’Neil to do any
The company quickly grew through the 1920s length or size for their clients.
and they eventually got their first mimeograph “Then we have other tools that make the
machine, giving the company the ability to print communication multi-dimensional,” says
mass produce the printed product. Narducci. “We can add web components, such
In the 1970s, O’Neil Printing got as a PURL (personalized URLs) to a printed
their first offset printing press and since then, medium. This enables the client to measure
the company has steadily grown into what the rate of return on their printing investment.”
it is today: a full-service printer offering the According to Narducci, the goal isn’t to
latest services and technologies available for take the place of marketing companies. But
print communication. rather to provide solutions.

printerspread
"It's amazing
to see the
company
Hey, there. enter its
Like what you're seeing?
Hope so, because what second
century."
you’re holding in your hands
is the professional work of
the printer featured on this
spread. Collaboration. It’s a
wonderful thing.
- Tony Narducci
“We provide the tools for clients to do to effect a positive change on a relational Moving forward into 2012, O’Neil is gearing
measure the marketing efforts,” he says. level. Relationships are very important to us— up for Arizona’s 100th birthday by partnering
“QR codes, for example, creates the with our vendors, clients and community. In with author Lisa Schnebly Heidinger; Rule29
opportunity to redirect.” the end, clients still need high confidence.” Creative, a marketing firm based in Geneva, Ill.;
Through all of the changes and In an effort to develop and enhance client and Roswell Book Binding to publish “Arizona:
innovation, O’Neil continues to do the one relationships, O’Neil has made a concerted effort 100 Years Grand,” the official book of the
thing it’s done since it started in 1908: provide to effectively and successfully communicate Arizona centennial.
exceptional customer service. with their clients. Recently, the company “The book isn’t only an beautiful printed
“In today’s world—and we’ve all launched a newly-designed, fully comprehensive piece, it’s also an amazing history of Arizona’s
experienced this—there is an overall lack of website that spotlights new offerings and first 100 years,” says Narducci. “We’re extremely
service that customers are getting used to includes informational videos; a link to O’Neil proud to be a part of this exciting project that
because we’ve become this instantaneous Connect, an information-rich newsletter; and celebrates the great state of Arizona.”
environment,” Narducci says. “What we need case studies showcasing the company’s ability to CONTACT: O’neil Printing
to continue to ask ourselves is what can we provide solutions for its clients. oneilprint.com + tony@oneilprint.com

printerspread
,
O Neil
Printing Services special Effects metallic
base how does
+ Pre-media
it work?
debunking the myth of metallic printing
Recognized as a G7 Master Printer, which
used the G7 method to calibrate, print and In the print world, things can
proof. Stochastic screening powered by
Kodak Staccato is also offered, as well as change on a dime. And although Since CMYK inks
are transparent, a
Kodak InSite Prepress Portal System and
ProMetal, powered by Color-Logic. special color treatments and specifically formulated
+ Offset
effects have been around for metallic base ink is
printed, followed by
Offers three Heidelberg offset presses, a while, the latest trend is any mixture of cyan,
magenta, yellow and/
each with Aqueous Coaters. Two presses
feature perfecting printing, while the definitely turning heads. cyan
or black. The metallic
silver base ink will
two-color Hamada press is available for
ProMetal is one of the newest technologies in magenta show through the layers
smaller jobs. yellow CMYK, creating a nearly
print, offering a multitude of metallic-looking
colors all from one silver metallic ink. black endless variety of
+ Digital “Normal print jobs—magazines, for instance— metallic colors.
Offers HP Indigo 5000 digital press, which would be printed using a CMYK four-color pro-
equals the quality of offset printing, as cess. In ProMetal, by adding one ink or printing
well as White Ink for full-color images on unit, you get a wide gamut of metallic colors,”
prom etal swatches

colored stock, and Xerox Nuvera for high- says Shawn Arney, O’Neil pre-press manager.
volume black and white digital printing. Powered by Color-Logic’s Process Metallic
Color System (also known as ProMetal), the
+ Large format process involves a specially formulated metallic
Offers a 63-inch wide large format hybrid base ink added to the transparent CMYK inks. ProMetal has 250 custom-built metallic swatches
printer that offers high-quality prints on The metallic silver base ink will show through from which to choose for your project. Each are
both rigid and roll material. the layers of CMYK, creating a wide variety of specifically built as a CMYK + Metallic Silver.
metallic colors. Currently, there are 250 colors
+ Finishing & fulfillment in the ProMetal palette, plus some custom color
options available.
Offers a full array of bindery and die-
cutting services, as well as high-speed “The big feature is that is a smooth finish silver,
inkjet, laser imaging, list management and which is how it can give the shiny effect,” says Arney.
acquisition services. The metallic ink has a finer grain or non-leafing
grain. Because of this fine texture, other colors can
lay on top of the ink. As for what ProMetal can be used
+ Marketing tools for, according to Arney, what can’t it be used for?
Expertise in implementing, tracking and “We use it on everything from magazines
monitoring multiple touch campaigns and brochures to digital. You can also use it
such as QR codes, personalized URLs and on point-of-purchase, displays, variable print
general URLs. media, basically any kind of product printed on
, coated paper,” he says.
+ O Neil Direct While the philosophy has been around
Web-to-print online ordering system for a while, Color-Logic has turned it into a
provides a customized portal for user-friendly software that can be used with
printing and managing variable date traditional design studios like InDesign,
pieces. In addition, an online inventory PhotoShop and Illustrator.
management and distribution system “We’ve been doing it for about a year. Once
provides an efficient workflow in the we got it up and rolled it out, we were doing This patent pending Process Metallic Color System™ includes
fulfillment process. about a job a week and so far, we’ve done everything necessary to design and print striking metallic
, about 30 projects using ProMetal,” Arney says. designs on metallic or paper substrates, using offset,
+ O Neil connect “Although it may sound expensive, it really isn’t.
It’s just one more color. The benefit definitely
lithography, flexography, or digital processes.
Free and informative workshops on the www.color-logic.com
latest in useful printing techniques and outweighs the cost because, in the end, you get
applying them to communications pieces. more dynamic and dramatic piece.”

creativity awards
#42 call for entries
MEDIA & INTERACTIVE AWARDS OPENS JANUARY 16, 2012 PRINT & PACKAGING AWARDS OPENS MAY 21, 2012
TO ENTER VISIT WWW.CREATIVITYAWARDS.COM
FULL
pg 35
worldof Give us a little background on the
CreativityAwards. How did it start?
The Creativity Awards was started in
in Asia, Europe, Central and South
America. He’s always searching for new
business partners, new technology,
design.
1970 by the prestigious Art Direction and new ideas to help manage the
Magazine and was meant to answer relationships between customers, sales/
many criticisms of design shows and service personnel and manufacturers.
awards [happening during that time]. He’s had articles published in trade
Since it first published in 1949, the magazines, and spoken at industry
magazine supported all award shows conferences. He divides his time
because they rewarded the talent of the between his family, business, and sports
design and advertising industry. This activities.
new show, however, made the following
changes: Instead of restricting entries, it Who have been some of the awards’
accepted them from all over the world. most notablewinners?
And the magazine judged the show Archie Boston, Frank Pietronigro,
instead of art directors themselves. Jack “Wolfgang” Beck, Earl Gee
as one of the longest running, independent Magazine staff felt that at least one (GDUSA 10 to Watch), photographer
awards show should be completely Franco Rubartelli, Paula Scher, Morton
advertising & graphic design competitions, unrestricted and open to all schools and Goldscholl, Debbie Millman, Art Paul,
styles of advertising design; impartial TBWA, Young & Rubicam, Leo Burnett,
the creativity international awards to art, illustration, photography or

graphic design and inclusive of all
Chiat/Day, AKQA and Ogilvy & Mather.
is the real deal. types of media.

In 1971, the first Creativity Awards
What countries have been represented
over the years?
creatives from all over the world submit Annual was published as a complete United States, Greece, Singapore, UK,
pictorial record of the 1970 Creativity France, Spain, Germany, Poland, China,
their entries in every discipline—from new Awards show. Over 41 years, there have Japan, Australia, Brazil, Ecuador, New
been so many winners. In fact, we’re Zealand, South Africa, Turkey, India,
currently working on an archive for Belgium, Sweden, Norway, Finland,
media and web design, to film and tv, to viewing online that will show all the Canada, Mexico, Croatia, Macedonia,
winners dating back to 1970. Slovenia, Hungary, Kazakhstan,
print and publications—in hopes of being Russia, Taiwan, Thailand, Philippines,
What happened after Art Direction Netherlands, Malaysia, Colombia,
Magazine ceased publication? Denmark, Hong Kong, Oman, UAE,
honored with the coveted platinum and After the magazine stopped publishing, Switzerland, South Korea…we’ve
David Carter acquired the rights to the received at least one entry from every
best in show awards. Creativity Awards in 1997. Carter was country over the last 41 years.
an entrepreneur and writer, who was
considered an expert in graphic design, What is the average percentage of
Process spoke with Kathleen Ritchie, logo design and corporate branding. winners to entries?
marketing director of the Creativity When Carter retired, he sold the We pride ourselves in the fact that only
Creativity Annual to George C. Dick, about one-quarter to one-third of en-
International Awards, about the program’s president and CEO of Four Colour Print tries make the cut and are featured in
beginnings, the design rock stars it has Group, the company that had been the Awards Annual. Our judging panel
printing the Creativity Award Annuals always represents a cross section of pro-
created, and what the future holds for one for Carter. ficiencies, backgrounds and nationalities,
of the most prestigious creativity and Dick began his printing career in and they come together to pick the best
1980, and has since visited printing representations of creativity and design
design awards programs in the world. plants in a dozen different countries that are submitted to the competition.

Green Packaging/
Anti-Packaging
Heath & Beauty
Packaging
Retail Packaging
Of course, good and effective
design can be subjective—especially Marc Atlan Design
when you’re looking at pieces from Creative Director:
other countries. Because the scores Marc Atlan
are averaged together, we don’t give Client:
them specific instructions. We simply
Baxter of California
ask them to rely on their expertise and
background, and to evaluate all aspects
of the entry: production techniques
and material, presentation, idea,
execution, color selection, typography,
photography, pretty much everything!
Who have been some of the judges?

Our judges panels over the last couple
years have included Ben Williams,
AKQA (Australia and the U.S.); Burkey
Belser, Greenfield Belser; Lucie Lebaz,
EURO RSCG C&O (France); Henry
Rasmussen (Denmark); Will Burke,
Brand Engine; Marcelo Lopes, Merchan
Design (Brazil); Michael Mrakovcic
(Australia), Prentice Howe, Door
Number 3; Stan Church, Wallace/
Church; Egon Springer, Pareto,
(Canada); Pranav Sharma (India).
What is the future of the awards?

Today, Creativity Awards continues Student Platinum
its legacy of recognizing the most Promotional
creative design and advertising being Packaging
created around the world. Our goal is Point of sale
Platinum Student Food & Beverage Packaging
to be the most comprehensive vehicle
Cal State Fullerton packaging
for self-promotion out there. You get
the most “bang for your buck,” if you Instructor: Theron Moore Central St. Martin’s
will. We’ve brought back the roots College of Art & Design
of Creativity Awards, including the Art director/
traveling exhibit, which can be seen at copywriter:
the Phoenix Design Museum until Oct.
Maxwell A. Davis
20. Our Awards Annual is bigger and
better than ever, and we’re planning a
retrospective of the first 50 years.
We are engaging in partnerships
with influential design magazines
and associations throughout the
world to make today’s designers
aware of the accolades that participat-
ing in Creativity International can
give them.

Platinum Creative Firm, Self-Promotion, Single Unit
Matteau Parent graphisme et communication - Platinum Winner Student Photography,
canada | Art director: Helene Matteau Commercial, Campaign | Chang Gung University
Graphic designer: Laurent Grislain Concept+direction: Wen-Chun Hsiang
Platinum Food & Beverage Packaging | Subplot Design Inc.

Client: Level Ground Trading | Creative directors: Matthew Clark, Roy White
Designers: Matthew Clark, Roy White | Writers: Derek Perkins, Matthew Clark
Illustrator: Matthew Clark | Photographer: Hugo Ciro
BEST IN SHOW -
PROFESSIONAL
Category: Home &
Garden Packaging
Client: Bajaj
Majesty Iron
Platinum Video/CD/DVD/LP packaging Creative Firm/
HBO Home Entertainment School: Leo Burnett
Ignition Print India
Client: HBO Home Entertainment National creative
Creative director: Emmett James director: KV Sridhar
Art directors: Bruce Ventanilla, Yujin Ono Creative director:
Production artist: Andrea Blythe Payal Juthani
Designer:
Nadine Pereira
Designer:
Zainab Karachiwala
Copywriter:
Anirban Saniyal

judge’s table
So what does it take judge one
Pontano Communications - Italy of the most comprehensive
design contests in the world?
Apparently little sleep,
Kentucky bourbon and late
night poker games. Creativity
Awards marketing director
Kathleen Ritchie gives us an
Platinum Billboard, Single Unit | Zulu Alpha Kilo inside look:
Client: Puma, Canada | Creative Directors: Zak Mroueh, Joseph Bonnici
Judging is a blast! Every year,
Associate Creative Director: Mark Francolini | Copywriter: George Ault | Art Director: Simon Au judges leave asking to come
Designers: Grant Cleland, Erick Nielsen | Agency Producer: Eileen Smith Agency back. We eat, we have fun.
Studio Artist: Mike Kavouris | Studio M Director of Photography: Ron Zeeman This year, they experienced
Louisville, Ky. There’s a lot to
Studio M Producer: Mike Mills | Studio M Editor: Tom Mountain do here!
The Annual Report table is the

dreaded beast. Pull up a chair;
you’re going to be there awhile.
We work 20 hours a day the

last two weeks of the entry
period to get everything ready.
Don’t wait until the last
minute. Our sanity can’t take
it anymore!
The Seelbach Hotel, where

the judging is held, was once
the hangout of Al Capone and
is rumored to have a resident
ghost on the seventh floor.
Hmm. Judges poker night next
year in the Capone room?
This year, our international

judges brought us a native
liqueur from Brazil, emu oil
BEST IN SHOW - STUDENT from Australia and a spray
that makes us instantly
Category: Canadian. We treated them to
Poster, Single Unit Kentucky bourbon!
Young Bum Kim
Did we say that judging is fun?
School of Visual Arts
creativityawards.com

FULL
pg 40
Client Phone
ad Form
ContaCt Fax
Authorized Signature: Date:
CheCk eaCh box as a guide:

❑ Name correct? ❑ Address correct? ❑ Phone # correct? ❑ Ad copy correct? ❑ Offer correct, if any?
• Look over your project and check for errors; spelling, address, telephone #’s, copy or content. Southwest Graphics is not responsible for typos or incorrect information.
ad approval:
© 2003 SWITCH Studio, All Rights Reserved

• Sign this page and fax it back to Southwest Graphics.
❑ Ad approved as is
• Any Changes from this point forward may cost you in time and materials.
• Southwest Graphics Cannot process your job until receipt of Sign-Off.
❑ Ad approved with
corrections indicated
Fax Back To: (602) 437-1411 ❑ Re-Proof after

corrections are made
FULL
pg 41
show
time
Reno-Tahoe AMA Ace Awards

T
he Reno-Tahoe American Marketing
Association held their annual Ace
Awards on May 19 at the Ace’s
Ballpark in Reno, with leaders from major
marketing, advertising and web agencies in
the northern Nevada area in attendance.
Winners were announced in various
categories ranging from multimedia, public
relations and nonprofit, to web and social
media. The Glenn Group went home with
three Ace Awards for their VoCAPulary
campaign on behalf of Capriotti’s Sandwich
Shop Inc. Other winners were Join
Together Northern Nevada for their Heroin
Awareness campaign in the nonprofit cat-
egory, and Noble Studios for Element by
Fuego for Fuego, a design company that
specializes in outdoor entertaining.
Judging was based on overall quality,
quantitative results and success, appeal
and overall concept, and winners were
based on the top 10 highest scoring entries
across all categories.
Photos by Digiman Studio

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PRSA Phoenix Copper Anvil Awards

O
n Sept. 22, Phoenix-area public
relations professionals came
out to celebrate their colleagues
at the annual PRSA Phoenix Copper
Anvil Awards. Chaired by Abbie Fink of
HMA Public Relations, this year’s event,
“Jumping Through Hoops, The Best
in Public Relations,” awarded works in
various categories including publica-
tions, special events, campaigns, digital
and social media, and public affairs,
among others.
This year’s winners include The Lavidge
Company for “Arizona Grand Resort Social
Media Launch” in the digital/social media
category; Moses Anshell for Arizona Wine
Week in the special events category; and
AAA Arizona for “Move Over Arizona” in
the public affairs category.
PRSA Phoenix also awarded the 2011
PRSA Phoenix Student Scholarship to Sara
Steffan, a junior at the Cronkite School and
the Barretts Honor College at ASU.
Photos by Bill Pedene Photography

PRINT MANAGEMENT WORKFLOW OFFSET DIGITAL WIDE FORMAT FINISHING
show
time
AMA Phoenix Spectrum Awards

T
he Phoenix Chapter of the
American Marketing Association
held their ninth annual Spectrum
Awards ceremony on May 11 at the
Sheraton Phoenix Downtown. Spectrum
Awards is AMA Phoenix’s signature event
that honors marketing professionals and
their work in marketing, design, research
and public relations.
This year’s theme was “Man vs.
Marketing.” More than 15 different local
marketing organizations participated in the
event in 28 different categories.
The “Best in Show” award was given to
Shell Vacations Hospitality for their Black
Friday Travel Sale online campaign. Other
winners Defero USA, Sherri May & Co., and
Ideas Collide.
A special dedication was also made
to lead sponsor Sherri May, president and
owner of Sherri May & Co., who was involved
in a fatal car accident several weeks before
the Spectrum Awards. May, a leader in the
Phoenix marketing community for more
than 20 years, was known for her creativ-
ity, keen business sense, devoted business
partnerships and fun-loving personality.
Over the years, Sherri grew the business
from a one-woman shop to a successful
10-employee agency.
Photos by Laird Photography

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Industry Organizations: “It’s not what you know, it’s who you know.”
arizona colorado nevada PRSA

Provides professional
PRSA
Provides professional
American Advertising Ad2 Denver AAF
Federation (AAF) The future of Denver’s Las Vegas’ advocate information, networking information, networking and
Promotes advertising through advertising and marketing for the advertising and and social activities to New social activities to Utah’s
a grassroots network of communications industries Mexico’s communication communication professionals.
community. ad2denver.com
advertisers, agencies, media through public education, professionals. nmprsa.com Greater Salt Lake: slcprsa.org
Utah Valley: uvprsa.com
companies, local advertising
clubs and college chapters.
Ad Directors Club of Denver
Focused on strengthening the
public service, networking and
recognition of excellence. san diego
Metro Phoenix: Ad 2 San Diego
aafmetrophoenix.com
creative community through
education, workshops,
aaflasvegas.org
Helps young advertising and National
Tucson: aaftucson.org informative events, and a2n2 marketing professionals learn AAF
A professional organization the ropes of a fast-paced and Promotes advertising through
annual design competitions.
Ad 2 adcd.com in northern Nevada dedicated fascinating career field. a grassroots network of
Premier organization in the to serving as the ultimate ad2sd.com advertisers, agencies, media
Valley for young professionals resource for education, companies, local advertising
in advertising, marketing and AIGA Colorado AIGA
Offers a diverse series of networking and recognition clubs and college chapters.
communication. within the marketing and Serves the graphic aaf.org
Phoenix: ad2phoenix.com monthly events and programs design community San Diego
to connect people throughout advertising industries.
Tucson: ad2tucson.com a2n2.com and augments the activities of AMA
Colorado that will ultimately the national AIGA.
help them succeed as a Professional association
AIGA Arizona Ad2Reno sandiego.aiga.org for those involved in the
Serves the graphic designer. aigacolorado.org
Young professional practice, teaching and study of
design community in the state AMA marketing worldwide.
of Arizona and augments Colorado AMA organization in the Reno area
for advertising, marketing, Dedicated to enhancing San marketingpower.com
the activities of the national Provides education on Diego’s marketing community
AIGA. arizona.aiga.org design, and public relations
emerging marketing trends, professionals aged 32 and through networking, industry AIGA
connects key resources and younger. ad2reno.com information exchange, Stimulates thinking about
American Marketing educational and career
Association (AMA) confers with marketing design, demonstrates the
experts for collaborative AIGA opportunities. sdama.org value of design and empowers
Professional association
for those involved in the power. coloradoama.com Serves the graphic design the success of designers at
community in the state of IABC each stage of their careers.
practice, teaching and study of Part of an international
marketing worldwide. Colorado Business Nevada and augments the aiga.org
activities of the national network of professionals
Phoenix: amaphoenix.org Marketing Association engaged in strategic business
Tucson: tucsonama.com Professional development AIGA. IABC
Las Vegas: lasvegas.aiga.org communication management. A professional network of
organization providing sandiego.iabc.com
AZ Ad Club B2B education, networking, Reno: renotahoe.aiga.org more than 15,500 business
Discussion group for resources, and job listings in communication professionals
advertising strategy and AMA PIA of San Diego in over 80 countries. iabc.com
Colorado. bmacolorado.org Dedicated to promoting the
resources for companies in the Professional association
greater Phoenix area and on for those involved in the graphic communications and International Digital
IABC printing community through
the West Coast. azadclub.com Valuable resource practice, teaching and study of Enterprise Alliance
marketing worldwide. education, cooperative action (IDEAlliance)
to Colorado-based and fellowship. piasd.org
Creative Connect communicators committed Las Vegas: amalasvegas.com Develops standards and best
Dedicated to promoting to delivering strategic, Reno: renotahoeama.com practices to enhance efficiency
collaboration and community PRSA and speed information across
through networking events integrated communications. Provides professional
iabc-colorado.com IABC the end-to-end digital media
and other programs to people Part of an international information, networking and supply chain. idealliance.org
working in a variety of network of professionals social activities to San Diego’s
creative disciplines. New Denver Ad Club communication professionals.
Designed to elevate Denver’s engaged in strategic business Printing Industries
creativeconnect.org communication management. prsasdic.org
profile as a national ad of America
iabclasvegas.com Enhances the growth,
International Association community, promote
of Business Communicators education, professional
development, networking and
PRSA Utah efficiency and profitability
of the industry through
(IABC) Pre-eminent organization AAF
The Valley’s most public service. Encourages camaraderie, advocacy, education, research
that builds value, demand and technical information.
comprehensive resource for newdenveradclub.com and global understanding for build knowledge and facility
communications professionals. open communication among printing.org
public relations.
Phoenix: iabcphoenix.com Printing Industries Las Vegas: prsalasvegas.com Utah agencies, media, clients
Tucson: iabctucson.com of Colorado Reno: prsareno.org and suppliers. utahadfed.com Promotion Marketing
Dedicated to promoting the Association (PMA)
Phoenix InDesign
User Group (IDUG)
graphic communications and
printing community through
new mexico AIGA Fosters a better understanding
of promotion and integrated
AAF Serves the graphic design
Connect with fellow Adobe education, cooperative action community in the Salt Lake marketing and its role in the
InDesign users for free support. Network of ad agencies,
and fellowship. design firms, Web developers, City area and augments the overall marketing process.
All user levels welcome. printincolorado.org activities of the national pmalink.org
indesignusergroup.com media suppliers and
educators, and broadcasters in AIGA. slc.aiga.org
PRSA New Mexico. nmadfed.org PRSA
PIA of Arizona and Based in Denver, the Colorado Pre-eminent organization
New Mexico IABC
chapter is part of the world’s AIGA Part of an international that builds value, demand
Dedicated to promoting the and global understanding for
graphic communications and largest organization for public Serves the graphic network of professionals
relations professionals. design community in the state engaged in strategic business public relations. prsa.org
printing community through
education, cooperative action prsacolorado.org of New Mexico and augments communication management.
and fellowship. piaz.org the activities of the national utah.iabc.com Specialty Graphic Imaging
Rocky Mountain Direct AIGA. newmexico.aiga.org Association (SGIA)
Public Relations Society of Marketing Association Printing Industries of Utah Provides imaging
America (PRSA) Provides quality programs to AMA Dedicated to promoting the professionals with the tools
Pre-eminent organization educate, encourage, nurture Provides a forum for graphic communications and and information needed
that builds value, demand and and grow the Rocky Mountain educational and professional printing community through to make the best possible
global understanding region’s direct marketing development of marketing education, cooperative action business decisions.
for public relations. community. rmdma.org professionals throughout New and fellowship. piofutah.com sgia.org
Phoenix: phoenixprsa.org Mexico. nmama.org
Tucson: prsatucson.com
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FULL
pg 49
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Regional Events: the local update
Ad Bash 2011
On Sept. 22, the Valley’s young
advertising professionals came
in full force to network and
celebrate at Ad 2 Phoenix’s
biggest bash of the year: Ad
Bash 2011. The event was
held at Degree 270 at the new
Talking Stick Resort, located on
the Salt River Pima-Maricopa
Indian Community near north
Scottsdale. The high-rise club
gave attendees sweeping views
of the Arizona desert, while they
mingled and mixed the night
away. Ad 2 Phoenix is focused
on meeting the needs of young
ad professionals through edu-
cational and networking events,
public service opportunities and
government relations activities.
PHOTOS BY Courtney Lively Photography

upcoming events Places to be. Things to do. People to see.
Oct. 18 Oct. 19 Oct. 19 Oct. 20 Lyons with Lovelace Health
Marketing Big-Time The Great Brand Challenge It’s Like Caller ID for Professional System. Hilton Albuquerque,
College Athletics Today Three nationally recognized Your Website! Development 1901 University NE. 11:30
Featuring speaker Greg Byrne, brands will challenge the Featuring Chris Jeffers of Luncheon a.m. $25 members, $40 non-
University of Arizona athletic di- audience to a communica- netFactor Corp., a company Vicky Campo of Central members. nmama.org
rector. Manning House, Silverbell tion challenge. Braun’s, 2401 specializing in cloud-based Arizona Project will discuss
Blake St., Denver. 5:30 p.m. software. Henry Wurst Inc., employee engagement and
Ballroom. $40 members, $50 Oct. 20
non-members. aaftucson.org $35 members, $45 non- 5000 Osage St., Denver. internal branding. University Creating Magic in a
members. prsacolorado.org 7:30 a.m. Contact for price. Club of Phoenix, 39 E. Monte Bottle
Oct. 19 rmdma.org Vista Road. 11:30 a.m. $30 Learn how unified market-
Jessica Hische at DAM! Oct. 19 members, $40 non-members. ing leverages innovations in
Queen of type Jessica Hische PIAMS Leadership Forum Oct. 20 iabcphoenix.com technology to drive successful
will share her work and discuss Featuring Scott Smith, profes- Tucson AMA Fall Mixer marketing campaigns. Dou-
the differences between sional employer consultant Networking opportunity with bleTree Mission Valley, 7450
Oct. 20
lettering and fonts. Denver Art with Oasis Marketing. Expedx, the Tucson marketing com- Successful Campaigns Hazard Center Dr. San Diego.
Museum, 100 W. 14th Ave. 3900 Lima St., Denver. 7:30 munity. Redline Sports Grill, & Client Relationships 11:30 a.m. $39 members,
Parkway. 6 p.m. $5 to $25. a.m. $25 members, $40 non- 445 W. Wetmore Road. 5 p.m. Featuring Frank Duran of $49 non-members, additional
aigacolorado.org members. printincolorado.org Free. tucsonama.com Kilmer and Kilmer, and Serena $5 at the door. sdama.org.
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Regional Events: the local update
upcoming events Places to be. Things to do. People to see.
Oct. 20 Homes, will discuss building a on product branding. Auraria Wazee St., Denver. 11:15 Nov. 17
Young Professionals successful career in interac- Campus, Tivoli Turnhalle, 900 a.m. $40 members, $65 non- The $7 Trillion Woman
Agency Crawl tive advertising. Phoenix Auraria Parkway, Denver. 8 members. coloradoama.com Learn about the marketing
Take the party bus to network Airport Marriott, 1101 N. a.m. Free; space is limited. strategies focused on women
and see the work of AOR and 44th St. 11:30 a.m. $35 newdenveradclub.com Nov. 14-18 and shopping. 11:30 a.m.
Armada/GD&A. Frado’s Irish Salt Lake Design Week
members, $55 non-members. $39 members, $49 non-
Pub, 1735 19th St., Denver. Nov. 3 Week-long event celebrat-
amaphoenix.org members, additional $5 at
5:30 p.m. $30 members, $40 PRSA Colorado CoLab ing Salt Lake City’s graphic
the door. Contact for location.
non-members. bmacolorado.org Oct. 26 Participate in creative design, fashion, architecture
sdama.org.
State of Ethics in PR workshops designed to and advertising communities.
Oct. 20 Get some insight into some build collaboration, creativity sldesignweek.org Nov. 17-18
Ad Club Mixer of the ethical “snafus” and practicality. Denver Art Return on Design
Networking event with the Nov. 17 Conference
that plagued the industry Museum, 100 W. 14th Ave.
New Denver Ad Club. Crispin B2B Seen Auction & Featuring local and
in the past year. Disability Parkway. 9 a.m. $25 to $170. Party: Comedian
+ Porter Bogusky, 6450 national speakers who will
Empowerment Center, 5025 prsacolorado.org Laugh Off
Gunpark Dr., Boulder. 6 p.m. talk about the role of design
E. Washington St., Phoenix. Laugh the night away at
Contact for price. newden- Nov. 3 in successful endeavors.
11:30 a.m. $25 members, this unique networking and
veradclub.com $40 non-members, $45 at Women in Visual Historic Fifth Street School,
Communications fundraising event. The Soiled
401 S. Fourth St., Las Vegas.
the door. phoenixprsa.org Luncheon Underground, 7401 E. 1st
Oct. 20 Contact for time and price.
DesignMatters Featuring professional Ave., Denver. 5:30 p.m.
Oct. 26 aigalasvegas.org
Event focusing on the concept speaker, author and com- $45 members, $55 non-
Laws in Communication
of collaboration and various Monthly breakfast program munication expert Debra Fine. members, $60 at the door. Dec. 7
design disciplines. Nevada DoubleTree Hotel, 32nd and bmacolorado.org What is Working
of the PRSA Sierra Nevada Breakfast
Museum of Art, 160 W. Liberty Chapter. Atlantis Casino Quebec, Denver. 11:30 a.m.
St., Reno. 4 p.m. Contact for $55. printincolorado.org Nov. 17 Networking event with the
Resort Spa, 3800 S. Virginia Pinnacle Awards IABC Utah. Canyons School
price. renotahoe.aiga.org St., Reno. 7:30 a.m. Contact Celebrating the best and
Nov. 3 District Administration
for price. prsareno.org NMAMA Java Talk brightest public relations
Oct. 21 Building, 9150 S. 500 West,
Building an Intranet Learn the latest marketing professionals in Las Vegas. Sandy. 8 a.m. Free; registra-
from the Ground Up Oct. 27 best practices from local ex- Wildhorse Golf Club, 2100 tion required. utah.iabc.com
Learn how to build an ef- Cause Marketing W. Warm Springs Road, Hen-
perts in a small group setting.
fective Intranet that will help Michael Tucker, CEO of Social derson. 6 p.m. $65 to $680. Dec. 8
7:30 a.m. Contact for location
your company’s success. Media Buzz Marketing and prsalasvegas.com Market Research
and price. nmama.org
Zions Bancorporation, 1 Communications, will discuss Find out what the numbers
S. Main St., Salt Lake City. cause-related branding. Good- Nov. 8 Nov. 17 can tell you for 2012. Sul-
will Industries of Southern Brian Singer’s 1000 Silver Spike Awards livan’s Steakhouse, 1745
11:30 a.m. Contact for price.
Arizona, 1940 E. Silverlake, Journals Project Awards program honoring the Wazee St., Denver. 11:15
utah.iabc.com
Tucson. 8:30 a.m. Contact for Learn about this collab- top public relations projects a.m. $40 members, $65 non-
Oct. 25 price. tucsonama.com orative art project in which in the Reno market. Atlantis members. coloradoama.com
2011 IMPACT Awards 1,000 blank journals travel Casino Resort Spa, 3800 S.
Celebrating excellence in Oct. 27 throughout the world. Denver Virginia St., Reno. Contact for Dec. 8
public relations in southern Kegs with Legs Art Museum, 100 W. 14th time and price. prsareno.org “Milton Glaser: To
Arizona. Stillwell House & Gar- Networking event with the Ave. Parkway. $5 to $20. Inform and Delight”
den, 134 S. 5th Ave., Tucson. New Denver Ad Club. Futur- aigacolorado.org Nov. 17 Special screening of this
istic Films, 2930 Larimer St., Go Mobile: 10 Steps documentary portrait of the
5 p.m. $35 members, $15 to Success
students. prsatucson.org Denver. Contact for time and Nov. 10 American graphic design
The Power of Paying it Featuring Lisa Abeyta, icon. University of Nevada,
price. newdenveradclub.com
Forward founder of AppCityLife. Hilton
Oct. 26 Reno, Joe Crowley Student
AMA Phoenix October Learn how one school teacher Albuquerque, 1901 University
Oct. 29 Union. 6 p.m. Contact for
Luncheon & Shadow Day Rocky Mountain turned giving back into one NE. 11:30 a.m. $25 mem- price. renotahoe.aiga.org
Ben Bertrandt, director of Product Camp of “Oprah’s Favorite Things.” bers, $40 non-members.
online marketing at Meritage Attend this “unconference” Sullivan’s Steakhouse, 1745 nmama.org Events subject to change.
2011 Graph Expo
In September, thousands of print industry professionals converged on
McCormick Place in Chicago to see the latest in industry technology.
Joining them was the Choose Print team, led by Ara Izquierdo, who helped
bring the company’s message of the power and sustainability of print.
As visitors walked the show floor with their Choose Print bags
(10,000 of them made of fiber, not plastic) in hand, they were able to see
and experience the company’s rolling billboard. Decked out in Choose
Print graphics, the printer delivery truck is one of a growing number
throughout the country.
Since the beginning of 2011, a national direct mail campaign directed
at ad agencies and market executives—supported by QR code accessed
YouTube videos and a website providing the factual basis for the power
and sustainability of print—has been underway. Through a number of
resources available at chooseprint.org, the campaign is making a con-
certed effort to expand to individual print firms, in addition to the print
market as a whole, giving firms the ability to build their own sales.
FULL
pg 53
Regional News: the local update
1 2 3 4
Moses Anshell has added five new employees to its marketing team, including Adam Martin, junior art director; 1 Amanda Bobel, junior
media planner 2 Kristin Altman, brand strategist; 3 Giselle Howard, business development manager; and 4 James Dempsey,
studio manager.
Bob Anderson, owner and president of

Prisma Graphic Corp. since 2000, has
named Simon Beltran as the company’s
new president. Anderson will now focus
on the company’s growth and develop-
ment as the chief executive officer.
Since 1998, Beltran has held numer-
ous roles for xpedx, an International Paper
Company. Most recently, he was xpedx’s
general manager for the Southwest division,
including team and operations in southern
Nevada, New Mexico and Arizona.
The 21st Annual PAR-TEE on the Green, Beltran began his career in printing
hosted by Printing Industries of and reprographics with Kinko’s during
Arizona and sponsored by Pacific Office college before moving into paper and Simon Beltran
Automation, was held Sept. 24 at the packaging distribution with Zellerbach
Arizona Biltmore Resort in Phoenix. With Paper in 1995. During his 16-year career, “This decision was two years in the
a field of 144 golfers, the competition was Beltran has held positions in sales, sales making. For the continued growth and suc-
tough, but in the end, it was Team BCT— management, business unit manage- cess of the company, I knew I needed to
Gary Matchinsky, Karl Matchinsky, Greg ment and general management. implement a succession plan and Simon
Erickson and Chris Keifer—that came out An Arizona native and graduate of the was the perfect candidate,” explains An-
on top. W.P. Carey School of Business at Arizona derson. “His mix of experience in supply
Second place honors went to Ted State University, Beltran is an active member chains, the paper industry, contract nego-
Brooks (IKON/Ricoh), Wendy Wu Zaino of Printing Industry of Arizona/New Mexico tiations, knowledge of raw materials and
(EFI), Phil Hoffman and Dan Holland, and National Paper Trade Association, his passion for employee growth brings a
while third place was determined by an where he has served as a board member. fresh perspective to our company.”
USGA-style scorecard, with the scores
from the last six holes played. Team
Cereus Graphics, made up by John On Sept. 10, Kevin O’Connor a longtime
Koubek, Mike Bushroe, Chad Hartley and member of Phoenix’s print community, passed
Rico Ripoly, took the prize. away. He was 47 O’Connor worked at a number
Out on the course, hole sponsors of printing companies, including Imperial
played games with the golfers, with some Litho, Woods Litho, AZ Dryography, Screaming
offering nice prizes at the end of the day. Color, Preferred Printing, Copperstate Die
The Graphic Communications Education and Runbeck Election Services. He was also
Foundation was also out on the course, active in the community and contributed to
raising funds and awareness for PIAZ’s many charities, especially Locks of Love, a
scholarship program. Golfers contributed nonprofit organization the provides hairpieces
more than $940 the foundation. to financially disadvantaged children suffering
Jeff Van Norman went home with from long-term medical hair loss. A celebration
the grand raffle prize, which included a of his life was held on Oct. 1.
MacBook Air, an iPad and an iPod.
competition. AAF announced results of “Dead West,” a feature-length motion
Blue Global Media, a Scottsdale-based the national competition judging at the picture produced in Tucson, will screen
performance marketing company, was National ADDY Awards gala event held Oct. 27 at the Fox Theater as a benefit
recently named to the 2011 Inc. 500 this summer San Diego during the AAF for the Tucson Advertising Federation
List of Fastest-Growing Private U.S. National Conference. Educational Foundation (TAFEF), which
Companies. With a three-year growth Bookmans Entertainment Exchange provides scholarships to marketing
rate of 1,693 percent, Blue Global Media accepted a national Silver ADDY® Award students at the University of Arizona, Pima
placed #179 on the prominent list, which for its entry titled “Bookmans Domino Community College, Southwest University
is organized by Inc. magazine. Spot.” This entry also won a Gold Addy of Visual Arts and the Art Institute of Tucson.
Award along with a special Judge’s “Wish “Dead West” is an action/thriller horror
We Could Have Been There” Award from movie produced by Doug Myers, Lisa Hilton
AAF Tucson and Gold ADDY Award in the and Faridah Bryant of Hilton & Myers
AAF District 12 competitions. Advertising. Myers wrote the screenplay,
Alejandra Orozco, a student from based on the death of the western and rise of
Southwest University for Visual Arts, the horror genre.
earned a national Silver Student ADDY® The movie was selected “Best Feature-
Award in Illustration, Elements of Length Motion Picture” at Indie Fest, USA,
Advertising, for her entry “Portrait of Runt and was selected by the Tucson Film &
from the Jivin’ Scientists.” Orozco’s entry Music Festival and the Almeria Western Film
also won a Best of Show Student and a Festival. The movie has also had a successful
Gold Student ADDY® Award from AAF release in the United Kingdom and Germany
Tucson and a Gold Student ADDY® Award under the title “Cowboys and Vampires”
Tucson creative professionals and in the AAF District 12 competition. (Sony Corp./Redemption Media) and is in
students brought home awards from Nick Murray, a Pima Community negotiations for a DVD release in the U.S.
the American Advertising Federation’s College student, won a national GOLD Attendees are encouraged to kick off
(AAF) ADDY® Awards competition, held Student ADDY® Award and a Special their Halloween festivities by coming in
recently in Washington, D.C.. Thirteen Judges Award for Craft in Television costume. The event will begin at 5:30 p.m.
professional and eight student entries for his entry “Doritos Commercial.” The with cocktails and hors d’ouvres, followed
from AAF Tucson earned eligibility, after entry also won a Gold Student by the movie showing at 6:45 p.m. To
winning among entrants from throughout ADDY® Award from AAF Tucson purchase tickets, visit aaftucson.org. For more
Arizona, Wyoming, Colorado, Utah and and a Gold Student ADDY® Award in information on the movie, visit deadwestaz.
New Mexico in the AAF District 12 the AAF District 12 competition. com or imdb.com.
Untitled-32 1 9/23/11 5:50:34 PM

Print Buyers International (PBI)

recently redesigned and relaunched its
new website, printbuyersinternational.
com, complete with new content,
expanded capabilities, and an inviting
new look and feel. The site contains
valuable information for professionals
who purchase, design for, or market
with print and other media, as well as
the businesses that serve them.
In addition, the new site centralizes
all of PBI’s events and services in one
place, so visitors can easily find out
Mohawk Fine Papers Inc. is working with tionery. A significant portion of the proceeds about upcoming PBI Conferences
charity: water to bring clean, safe drinking for these items will go directly to charity: water. and Boot Camps; peruse current and
water to people in developing nations. + FeltandWireShop.com, a curated market- archived copies of PBI founder Margie
“Almost 1 billion people on our planet place of designer papergoods, also offers an Dana’s weekly e-newsletter, Margie’s
don’t have access to clean, safe drinking exclusive line of charity: water products. Print Tips; follow weekly polls and the
water. That’s one in eight of us,” says Tom + MohawkPaperStore.com will provide cus- popular Print Buyer Glossary; access
O’Connor Jr., chairman and CEO of Mohawk. tomers with an option to donate $5, $10, $15 social media sites like Twitter, Facebook
“charity: water is taking giant strides every or $20 to charity: water at checkout. and LinkedIn; and have a dedicated area
day to lower this number and Mohawk’s Employee fundraising efforts called “A to the Annual Print & Media Conference.
efforts will help move them further towards Drop in the Bucket” began this summer at
Designed and developed by
accomplishing this goal.” Mohawk’s corporate and manufacturing
This is the first time that all of Mohawk’s facilities and the company will make a dollar Grow Socially, the new site will help
business units are concentrating their efforts for dollar matching donation at the end of PBI evolve from a local organization
to raise awareness and funds for the same the drive. serving Boston-area print buyers
non-profit organization. One hundred percent of all donations to an international print and
+ PinholePress.com, an online boutique for to charity: water will go directly to funding communications resource.
personalized photo gifts, has launched a new water projects in the field. To simplify the “The new site reflects our corporate
line of limited-edition photo gifts designed donations process and to receive a direct tax personality,” explains Dana. “It has
around charity: water’s signature yellow Jerry receipt from the organization, general cash grown increasingly clear over time that
can. These include exclusive photo books, donations from anyone can also be made at the issues of print buying professionals
photo pads, desk calendars and personal sta- a mycharitywater.org/mohawkfinepapers. were universal, and that we could be
a resource for buyers and printers the
Rose+Moser+Allyn PR part- Arizona Children’s Association, ChildHelp, world over. It is our hope that our site’s
ner Jennifer Moser has been Leukemia & Lymphoma Society, and Cystic new vision and functionality will make
named a “2011 Valley Trendset- Fibrosis Foundation. it the go-to place on the web for people
ter” by Trends Magazine. The With more than 15 years of experience who work with print and e-media and
Top Ten Valley Trendsetters in marketing, event planning and business who want to stay relevant and informed
were honored at the Beat the management, Moser created marketing about the changes affecting their
Heat Gala on Sept. 24. campaigns for out-of-state resorts, and futures and their careers.”
“I’m thrilled to be honored successfully ran and increased profits by
with this award and to be in the company of 300 percent for a Phoenix-based production
so many great women not only this year, but company. In 2005, she formed her public Jan Bracamonte has joined
to be part of a wonderful group of ladies from relations and event planning firm and was Serendipit Consulting, a Phoenix-
the past 26 years,” Moser says. “I have been quickly named one of the leading firms based boutique lifestyle PR and
part of so many amazing organizations and in the Valley. After running a successful marketing firm, as a partner and vice
have learned so much from my involvement company, Moser merged in October 2010 president of public relations. Formerly
and from other leaders in the valley, it has with PR and political consultant giant Jason VP of public relations at Crosby/
been truly inspiring.” Rose to form Rose+Moser+Allyn Public and Wright, Bracamonte has represented
Over the years, Moser has been involved Online Relations. such clients as Barneys New York,
with such events as the Phoenix Heart Moser currently sits on the board for Las Ted Baker London, W Scottsdale
Ball, Bertrand Berry Celebrity Weekend, Palomas, Homeward Bound and the executive and National Bank of Arizona. She
Celebrity Fight Night, Best Buddies Arizona, board of directors as a chairman of events for will assist with the expansion of the
Homeward Bound’s Derby Event, Homeward Arizona State’s Sun Devil Club. She is also firm’s client roster and company-wide
Bound’s Old Bags Luncheon, Foundation chairing the 2012 Phoenix Children’s Hospital growth initiatives.
for Blind Children’s Night for Sight, Beach Ball in March.
The Tucson American Marketing
Association (TAMA) welcomes its newly-
elected officers for the 2011-2012 term. The
Board of Directors is comprised of the
following people and positions:
President – Doraliz Vega, Nextrio
President-Elect – Rob Kemper, Journal
2 Broadcast Group
Past President – Katrina Noble, Bolchalk
Frey Marketing
Secretary – Amanda Jeffers, Clifton
Gunderson, LLP
Treasurer - Andrea Sotomayor
VP of Programs – Dee Anne Thomas,
OnMedia
1 3 VP of Membership Recruitment – Robyn
1 2 3 Gamboa, Tucson Old Pueblo Credit
Michael Stults, account coordinator Kristin Leszczynski, account executive; Ryan Emenecker, creative director
Union
Canyon Communications, a Phoenix-based will be responsible for overseeing the daily VP of Membership Retention – Tony Spear,
B2B marketing communications agency, has operations of several of Canyon’s accounts Spear and Associates Consulting, LLC
added two new members to its team, and and serving as the liaison between clients VP of Communications – Danielle Leines,
promoted three staff members to meet its and the agency. Kristin brings seven years Strongpoint
continued growth: of experience to Canyon after previously VP of Sponsorships – Whitney Misenhimer,
Ryan Emenecker has been promoted to earning a bachelor’s degree in advertising Zimmerman Public Affairs
creative director. In his new position, Ryan and public relations at Grand Valley State VP of Technology – Laurel Earhart, Arizona
will lead creative development for Canyon’s University in Grand Rapids, Mich. Daily Star
clients and assist the creative staff with design As Canyon’s newest account coordinator, VP of Hospitality – Robin Helphinstine,
projects. Ryan has more than nine years of Michael Stults will support marketing efforts KOLD News 13
experience in creative service after earning a for a variety of Canyon’s clients. Michael earned VP of Collegiate Relations – Brad Johns,
bachelor of science in design from ASU. a bachelor’s degree in advertising with a minor Brad Johns Consulting
Kristin Leszczynski joins Canyon as in visual communication and anthropology The 2011-2012 board term began on July 1,
account executive. In her position, Kristin from Northern Arizona University. 2011 and will last until June 30, 2012.
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DWWMedia as partner and creative Ak-Chin Casino Resort, Grant Thornton
director. With more than 20 years LLP and KeatsConnelly—have been selected
experience in creative development, her by BestCompaniesAZ as winners in the
resume includes serving on the board of annual Arizona’s Most Admired Companies
directors of the American Advertising Awards (MAC). According to the awards
Federation Metro-Phoenix as well as the committee, honorees were chosen based on
Phoenix Film Foundation. its excellence in four key areas: workplace
“Diana’s greatest talent, however, is culture, leadership excellence, social
bringing her passion to every video project,” responsibility and customer opinion.
says Dave Warren president and CEO of “We are proud to be associated with
DWWMedia. “Her passion is infectious for such quality organizations,” says Scott Boys & Girls Clubs of Greater Scottsdale’s
our clients, but even more so for our talented Hanson, president of HMA Public Relations. Celebrate Youth Gala & Auction; as well as
writers, graphic artists, photographers, “We take great pride in the successes of our one Copper Anvil Award of Merit, which
lighting specialists, videographers, sound clients and could not be happier for them.” was awarded in the Community Relations
technicians, editors and production HMA was also recognized at this category for the agency’s “30 Things
managers that bring e-Motion to each and year’s PRSA Phoenix Chapter Copper for 30 Years” project. In celebration of
every video we produce.” Anvil Awards. The firm took home one its 30th anniversary in 2010, the agency
Copper Anvil Award, which was awarded took part in 30+ volunteer activities in
in the event category for the agency’s the community with clients, colleagues,
Phoenix-based E.B. Lane has acquired work to produce and promote the 2011 partners and friends.
Denver-based ad firm HenryGill
Communications, which will be enveloped
into the firm. According to CEO Beau Cheryl Johannes and Brad Whitford have In more Canyon news, the agency took
Lane, HenryGill principal David Henry will each been promoted to assistant account home the Business Marketing Association
serve as president of the EBL’s new Denver executive after one year with Canyon. In (BMA) B2 Award of Excellence in the
office created from the merger, which has their new positions, Cheryl and Brad will Channel Partner Engagement Program
expanded the company to two offices, 80 be responsible for assisting the account category. The award was presented in
employees and capitalized billings of $85 service staff with the day-to-day activities recognition of the firm’s work on behalf
million. Lane says the merger allows the of several Canyon accounts. Combined, of Avnet Technology Solutions’ Quantum
firm to be a substantial advertising player in Cheryl and Brad have more than four years Leap Enablement Program, which provides
mountain west states, as well as the Phoenix of experience in account service after each online training for NetApp products to
and Denver markets. earning degrees in marketing. Avnet partner value-added resellers.
Print It Stat, Rich Ehrman and Michael The Foil & Specialty Effects Association
Ehrman, both of Sprint Denver. Second (FSEA) recently announced the winners of
place was awarded to Scott Smith of the 18th Annual FSEA Gold Leaf Awards
OASIS Outsourcing, Mark Ell and Gary Competition. Judged on design, execution
Matchinsky, both of BCT Colorado, and and level of difficulty, the competition
John Bird of Oracle. In third place were consistently draws more 200 entries from
Matt Blue of Hampden Press, Steve Larson around the world.
of C&D Printing, Howard Egan of Egan The 2010 Gold Leaf winners represented
Printing and Frank Ness of Spicer’s Paper. works from the US, Canada, Finland, Australia,
Out on the course, Harmonic Media Germany, Switzerland, China and the UK.
hosted a Happy Gilmore Golf Shot Video Among the 75 gold, silver and bronze winners
The Second Annual PAR-TEE on the
Contest, FujiFilms ran a trivia contest, and in 25 different categories, Superior Foil Print
Green was held Sept. 8 at The Ridge at
the Mountain States Printing Education Pty. Ltd. from Melbourne, Australia was
Castle Pines North in Denver. A combined
Foundation hosted a “Buy a String” hole honored with the coveted Gold Leaf Best of
effort of Printing Industries of America
where golfers could essentially buy a hole in Show award. This year’s winning “Awesome
– Mountain States and the Business
one if they got close enough. Funds raised Car Set” showcased a Boss 302 Mustang and
Marketing Association – Colorado, the
on this hole were dedicated to the newly an FX Holden with seven passes of foil in
event hosted 114 golfers, who all enjoyed
established JoAnne Billen Scholarship Fund. exact registration, superbly
a day of golf, dinner on the patio and an
Winning the grand raffle prize was Deb finished with a multi-level
awards presentation for the winners.
Durand of Colt Print Services in Boulder. emboss reaching
First place went to Joe Stramel
She and 20 of her friends won a Suite at the record depths.
of Komori America, Jim Heimer of
Pepsi Center for an Avalanche game.
Los Angeles-based BurdgeCooper has Kendra Schultz has joined HMA Public Relations as a
acquired Ponte Graphics, a printer and senior account executive. Her primary responsibilities
engraver in Phoenix. include account management, the creation and
Since 1923, BurdgeCooper has provided implementation of public and media relations
law firms and nationwide businesses with strategies for the agency’s client base, in addition to
business cards, letterheads, envelopes, writing, pitching and maintaining relationships with
presentation folders, brochures, books local, regional and national media.
and specialty publications for professional Recently voted “Best Marketing Guru” in Arizona
communication and marketing needs. With Foothills Magazine’s 2011 Best of Our Valley Contest,
56 presses in their Los Angeles and Atlanta Schultz’s six years in the Valley have allowed her to
plants, the company is one of the nation’s work for a myriad industry professionals. She most
biggest small-format commercial printers. recently held the title of director of public relations
BurdgeCooper will maintain a Phoenix for Rose+Moser+Allyn Public & Online Relations
warehouse, while printing services will (formerly PRIME 3), where she worked with a variety
come from Los Angeles. Hugh Griffin will of clientele in industries ranging from hospitality,
manage the Ponte accounts along with food and beverage, and sports, to healthcare, non-
Colin Lee, formerly a customer service profits and technology.
representative with Ponte Graphics and Originally from Indiana, Schultz has lived in
now with BurdgeCooper in Los Angeles. Arizona for 16 years and received her Bachelor of Arts
from the University of Arizona. She has also
New York-based Rochester Institute of study, such as media arts technology, visual volunteered for many non-profit organizations
Technology is opening its doors for more communications, new media publishing, throughout the Valley, including Phoenix
applicants to an endowed scholarship geared graphic design, photography or journalism. Children’s Hospital, Special Olympics Arizona
toward the university’s School of Print Media. The funds were previously only dedicated to and also volunteers as a mentor for young girls
The Southwest School of Printing undergraduate and graduate students in the at Florence Crittenton.
Management Inc. Education Fund will now print media program. We are very excited to bring Kendra on
include applicants from Arizona, Arkansas, The Southwest School of Printing board,” said Abbie S. Fink, vice president/
Louisiana, New Mexico, Oklahoma and Management Inc. established the endowment general manager of HMA Public Relations.
Texas. The scholarship is available for the in 1982, which now totals nearly $800,000. The “Her years of experience with a diverse range of
first time to those entering print graphic fund is permanently endowed and invested clientele, industry know-how, and established
arts and communications related fields of under the direction of RIT’s Board of Trustees. relationships will truly be an asset to our team.”
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magazine
Fax Back To: (480) 966-4133magazine
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10 Fall 11 Mark Dudlik.indd 1 10/3/11 5:54 PM
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labelprinting mailingservice Index of Advertisers
Action Envelope........................................................................57
Be The Hero AIGA Arizona........................................................................4, 41
to Your Customers and Superiors American Wholesale Thermographers..................55
Make us Your One Source for the best
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Custom Database Setup BCT........................................................................................................7
Data Entry, Maintenance and Consulting Cereus Graphics........................................................................35
www.ThatListLady.com : : 520-825-5478 Choose Print............................................................................IBC
Creativity Awards.....................................................................34
Desert Paper & Envelope....................................................59
 Design.org......................................................................................11
Detail Design and Fabrication, Inc. (DD&F)........17
EIZO Monitors....................................................................28-29
 Flock of Pixels................................................................................9
Foils and Dies...............................................................................15
Ignorance & Ambition......................................................... 60

Jeff Newton Photography.................................................53
Lithotech, Inc..................................................................................2
Mailers Haven............................................................................47
M Jay Ink....................................................................................... 60
 Mohawk...........................................................................................49
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Mutual of Omaha Bank.......................................................43
New Page Paper...........................................................................1
O’Neil Printing....................................................................OBC
Pavlik Laminating.....................................................................51
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 Pivot..............................................................................................18-19
Roswell Bookbinding............................................................ 13
Switch Studio.............................................................................. 60
 United Printing & Mailing Services .................... IFC

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creative
mind
10 Questions Michelle LeClerc Design

What’s your philosophy Whose design or art direction nowhere to be that day and no one was
when it comes to design? do you most admire and why? expecting us. Nothing in the world to do, but
I guess it’s like a pot of coffee. No one is going It’s actually a painter. My friend Gavin Peters. I walk around and drink coffee. If I got to pick
to have the same opinion of it. Some folks will met him at a place called Skate Street. It was an my perfect day, I’d just do that over again.
think it’s too strong, others not strong enough. indoor skate park where he worked and taught
And then there’s those of us who’ll drink one kids to skateboard. Heck, I even attended the What’s your guilty pleasure?
and half pots before lunch. girl’s camp and learned a thing or two. I was 19 Journey.
years old. I learned how to drop in and all it cost
If you weren’t designing, me was a skinned knee. Gavin’s a great artist, What’s on your iPod?
you’d be... an awesome skateboarder and an overall stand- I just went to see the Dead Milkmen
I’d be Steve Zissou, captain of the Belafonte. up guy. He was diagnosed with Lyme disease play last night, so if you looked now it
some years back and today, he’s confined to a would be a good-times cocktail of the
In your career, what’s been wheelchair. Even with very limited use of his Replacements, The Descendents, Operation
your favorite project and why? body, he manages to paint. He holds the paint- Ivy, Black Flag, and Dead Milkmen. But I
I think I would have to say the Spiewak House brush above the canvas in cool, contemplated can’t listen to that stuff when I’m working,
of the Golden Fleece book. The book features spots and lets it drip down the image in perfect, I just get too excited. So when I’m at work,
advertisements from the long history of the raw drops. He takes his time to let it dry doing it’s Emily Jane White, the Mountain Goats,
company, some dating back more than 100 it again or sometimes splashes it. His dedica- Grandaddy, and the Mamas and the Papas!
years. Creative director Josh Chapman and tion reminds me of why I fell in love with art in
I traveled to the Spiewak factory in Ruleville, the first place. Whatever discomfort he feels, he The content of a person’s
Miss., to hand select content from boxes and tolerates to give birth to something completely refrigerator says a lot about
boxes of old archives. We sat in a room for emotional and unique. them. What’s in yours?
two days eating Subway and sifted though Veggies from my mother’s garden. She
piles of brilliant ads from the early 1900s to In your professional life, slipped them into my overnight bag last
the 1960s and then on to the ’90s. Oh! Then what is the one thing you time I visited. Imagine trying to unpack your
we went to Graceland! cannot live without? Coffee! toothbrush and finding a bag of squash! Over
here is a single, lonely beer. And in the back,
Who or what influences What’s your idea of a I can see Sriracha, Pepper Plant and every
your work? perfect day? other condiment under the sun. It’s looking
A changing mixture of designers, books I once walked from one side of San Francisco like beer-battered squash tonight. I can’t wait!
and blogs. I usually find them on FPO, The to the other with my friend Lynell, stopping Contact: michelle leclerc design
Dieline, Brand New, and Behance. by cafés and shops along the way. We had michelleleclerc.com + m.r.leclerc@gmail.com

Fall 2011 Presort Std.
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Behind every brilliant idea is the process.

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