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Online Business Plan Template

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Burst Forth Online Magazine

Online Business Plan

Prepared by

Samantha Stephens
sstephens@bfomag.com
February 16, 2023

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Executive Summary
Objectives:

1. To secure a minimum of 500 subscriptions before the launch of the online magazine
2. To successfully launch the online magazine by September 16, 2023

Unique Selling Point:

Burst Forth Online Magazine is created for a speci c target market not just to earn money but to help the youth in
their endeavors. Part of the revenue the publication generates will be used to fund scholarships under the US
Youth of Today Foundation.

About Us
Burst Forth Online Magazine is an upcoming digital publication that aims to help, inform, empower, and entertain
young adults across the country. It is organized by the US Youth of Today Foundation and is set to launch on
September 16, 2023.

Products/Services & Pricing


The online publication will be on subscription basis. After a one-week free trial, subscribers will be asked to pay
for a $10 monthly subscription or a $100 yearly subscription. It also aims to earn through advertisements and
sponsored contents.

Target Market
The target market will be the young adults and young professionals across the country between 18 and 35 years
old who are looking for job openings, advice and recommendations for students and young professionals, stories
and articles about empowerment, mental, and emotional issues, news and updates, and entertainment contents.

Competition
The company’s competition will be the following:

1. Youngly E-Magazine

Youngly E-Magazine is a youth-oriented online magazine which also does paper publication since 2015.

2. Lift Up Online Publication

Lift Up Online Publication is a church-funded magazine online that helps young people in their spiritual journey in
school and at work.

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SWOT Analysis

METRICS POINT 1 POINT 2

Writers are professional and most of Photos, layout, and design are done by
Strengths
them are experts and licensed coaches one of the country’s top publishers

Weaknesses The publication is new to the market Budget is limited

Some of the writers are willing to work There are a few local brands who are
Opportunities
pro-bono interested to invest on the business

Possible delay of article submission


Competitors are looking to reducing
Threats since some writers are contributors
their subscription rates
and are not full-time employees

Marketing Plan
The online magazine will focus on sending email letters and SMS messages, advertising in social media and
google ads, and sending press releases to the media.

Operational Plan

ACTION ASSIGNED TO END DATE

Send quotations and proposals to


prospect investors and local brands to Jeffrey Hardin June 25, 2023
advertise in the online magazine

Identify and create relevant and


interesting contents, do a photoshoot,
Berniece Kennedy September 10, 2023
and oversee the website design and the
content layout

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Team

Berniece Kennedy
Project Manager

Jeffrey Hardin
Sales Manager

Projected Startup Costs

DESCRIPTION AMOUNT PERCENTAGE

Website Development and Hosting $5,000.00 55.56%

Photoshoot Allowance $1,000.00 11.11%

Licenses and Supplies Allowance $2,000.00 22.22%

Other Expenses $1,000.00 11.11%

Startup Fund Available $0.00 0%

Total Startup Costs $9,000.00 100%

Projected Pro t & Loss Statement

DESCRIPTION YEAR 1 YEAR 2

Sales $50,000.00 $55,000.00

Cost of Sales $15,000.00 $18,000.00

Gross Pro t $35,000.00 $37,000.00

Total Expenses $15,000.00 $18,000.00

Net Pro t (Loss) $23,000.00 $19,000.00

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Projected Balance Sheet

DESCRIPTION YEAR 1 YEAR 2

Cash $20,000.00 $30,000.00

Other Assets $10,000.00 $10,000.00

Total Assets $30,000.00 $40,000.00

Accounts Payable $8,000.00 $10,000.00

Other Liabilities $8,000.00 $10,000.00

Total Liabilities $16,000.00 $20,000.00

Equity Capital $8,000.00 $8,500.00

Retained Earnings $8,000.00 $11,500.00

Total Shareholder’s Equity $14,000.00 $20,000.00

Total Liabilities & Shareholder’s Equity $30,000.00 $40,000.00

Appendix

Youngly E-Magazine Website

The o cial website of one of our main competitors

Lift Up Online Publication Website

The o cial website of one of our main competitors

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