Vision & Mission: How I

VISION & MISSION
BharatPe is a fintech company that empowers Indian merchants to accept UPI payments from
their customers for free through the BharatPe QR.
The mission of BharatPe is to make financial inclusion a reality for Indian merchants.
"Small and medium merchants are an under-served category, and at BharatPe, their mission is
to resolve their concerns and provide them with an adequate platform to manage their
businesses digitally. Along with UPI payments, the app now allows merchants to manage
their entire Bahi Khata and even note receivables and payables seamlessly," said Ashneer
Grover, CEO and Co-founder, BharatPe.
BharatPe, India's largest merchant fin-tech company has won the DigiDhan Mission Fin-tech
Award 2018-2019 for 'Innovation in Digital Payments.’
TAGLINES
“BHARAT PE LAGAO DHANDHA BADHAO”
“Ab se Dukandar is king”
“Ek Bharat, Ek QR”
HOW I
BharatPe - Business Model
The BharatPe business is an Indian QR code-based payments company that operates on

B2B2C model because it helps the customers as well as the merchants or shop
owners/retailers and other businessmen/women. The company's app accepts payments from
100+ mobile apps downloaded in the Indian mobiles on India's UPI system by offering
businesses a single interoperable QR sticker.
The QR can be scanned by and then payments are accepted from all renowned mobile apps
such as PayTm, WhatsApp, Mobikwik, Amazon Pay, BHIM, Google Pay, Freecharge and
True Caller. Retailers also get immediate credits for transactions made in their bank accounts
on the same day.
The BharatPe app powered by efficient QR code payments helps its users to sign in
immediately, and instantly start receiving the funds in their bank account. BharatPe started
with a mission to make payments free for all its users. Its intention is to help all.
Services
Specially dedicated services to small merchants
Along with offering easy and interoperable QR codes for effortless UPI payments, BharatPe
also extends free Bharat Swipe (POS machine) for card acceptance and small business
financing. Furthermore, the company also offers merchant loans of up to Rs 7 lakhs that can
be availed for duration of 3 to 12 months.
The app allows merchants to record their cash/credit (Udhar) sales customer wise, request
accounts receivable from customers via SMS payment links, and keep track of accounts
payable to suppliers, among other services.
The BharatPe app also serves as a networking platform for merchants to connect with other
BharatPe merchants near them and to collaborate with them to both sources and expand their
businesses.
"Our app can be used by a roadside merchant, as well as a large distributor. They can request
payments through SMS or WhatsApp from their clients and also network with other
merchants, thereby democratizing an ecosystem of offline merchants in India," added
Ashneer.
Some of the prominent features on BharatPe's app for merchants include UPI Khata (Ledger),
Managing Supplier Bills, Cashback, Settlements and Refer and Earn.
BharatPe Digital Gold
BharatPe also launched the Digital Gold product in 2020. This will allow the users to transact
for 24-carat gold with 99.5% purity.
12% Club
BharatPe also owns a peer-to-peer lending platform called 12% Club. BharatPe has partnered
with the NBFCs, which are approved by the RBI, to launch the 12% Club, the first of its kind
investment, consumer lending, and borrowing app. The 12% Club app is a significant step
forward into the consumer space for BharatPe and will be a huge benefit for the customers
with which:
 Consumers can invest and earn up to 12% of annual interest without any lock-in period.
 They can borrow at a competitive interest rate of 12%.
 Customers can borrow up to Rs 10 lacs through this app.
 They can also avail loans up to Rs 10 lacs without any collaterals for a tenure of up to 3
months
 Furthermore, they can also withdraw their money, partially or wholly anytime and
anywhere.
 There will be no processing or pre-payment charges for the loans via this platform.
 The customers can start their investments with as low as Rs 1000 and receive daily credit
of interest.

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VISION & MISSION

“BHARAT PE LAGAO DHANDHA BADHAO”

“Ab se Dukandar is king”

“Ek Bharat, Ek QR”

The BharatPe business is an Indian QR code-based payments company that operates on

Specially dedicated services to small merchants

BharatPe Digital Gold

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