Typography
Typography
Typography
What Is Typography?
Typography is the art of arranging letters and text in a way that makes the copy
legible, clear, and visually appealing to the reader.
Typography involves font style, apperance, and structure, which aims to elicit cer-
tain emotions and convey specific messages.
In short, typography is what brings the text to life.
terminal
cap
hight
Typography
steam
serif
baseline
Typography Anatomy
CAP HIGHT BASELINE
Cap hight refers to the height of a typeface’s flat capital Baseline is the invisible line upon which a line of text rests.
letters (such as M or I) measured from the baseline. Round In Material Design, the baseline is an important
and pointed capital letters, (such as S and A) are optically specification in measuring the vertical distance between
adjusted by being drawn with a slight overshoot above the text and an element.
cap height to achieve the effect of being the same size.
STEAM SERIF
Steam is a vertical stroke in a letterform. Can be found in both A stroke drawn at right angle or obliquely across the arm,
lowercase and uppercase letters. stem, or tail of a letter. It is found on vertical and horizontal
strokes of some characters.
TERMINAL
Any stroke which does not terminate in a serif is a terminal. It can be either straight or curved.
Aa Serif
A a Sans Serif
Types Of
Aa Script
Typography
Aa Monospaced
Display
SERIF
This type of font is known by the “feet” seen
at the top and bottom of each letter.
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Types of Serif Fonts
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SANS SERIF
Sans serif typefaces are considered more
modern than serif typefaces. They lack the
strokes that distinguish a serif typeface.
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Types of Sans Serif Fonts
Humanist Sans Transitional Sans Geometric Sans
Serif Serif Serif
Humanist sans serif typefaces emulate Transitional sans serif typefaces have strong Geometric sans serif typefaces use geometric
calligraphy and have minimalist contrasting strokes and more upright and uniform shapes to form the backbones of the letters,
strokes. These design of these typefaces are characters than Humanist typefaces. Their which creates a strict, objective, and
good matches for small text, so they're often unassuming and modern feel works great for universal feel.
used in government, education, or finance tech and transportation writing.
work. Gill Sans and Whitney are considered opening would be circular or square and
Humanist sans serif typefaces. then repeated with other letters that have
the same type of opening. Europa and
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Futura PT are examples of Geometric
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typefaces.
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SCRIPT
Script typefaces are considered decorative fonts.
They're intended to look like they were handwritten
or like calligraphy. These fonts are not a great choice
for body copy because of their lack of readability.
Script typefaces are also more fluid than other
typefaces.
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Types of Script Fonts
Formal
Formal scripts are often graceful and fluid with connecting Casual Casual script typefaces look the most like
Script
handwriting, since they're usually more friendly and
strokes. Traditional wedding invitations use formal script
Script
appear to be drawn with a pen, maker, or brush.
typefaces. They're often used for decoration and for elegant or
Casual typefaces are often used within ads and
sophisticated works.
more informal settings since they often look like they
Mahogany Script is a Formal script.
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were written quickly. Black Jack is an example of a
Casual script typeface.
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Calligraphic
Script
Calligraphic script typefaces are meant to look like handwriting
that's fancy. These typefaces, like casual script, often look like
they've been created with a calligraphy pen or brush. Bomb-
This
shell Pro is Calligraphic script typeface.
MONOSPACED
Monospaced characters have a fixed width, or the
same amount of horizontal space. These fonts were
invented to comply with the mechanical requirements
of typewriters. Example of Monospaced is Bergen
Mono.
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Types of Monospaced Fonts
Bergen
The font still maintains the monospaced digital personality,
and it's a great fit for print and digital projects.
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Alma Mono
Alma Mono is a monospaced font that includes rounded ends on the
characters. Because of that, the font gives off a friendlier personality
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compared to its super digital predecessors.
Cartograph
Cartograph includes italics in a cursive style, which is a great option to have
if you are looking for a font that's not plain.
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DISPLAY
A display font is a broad category of fonts that are
designed for short-form and often large-format
applications, such as billboards or posters;
logotypes; headlines or headings in magazines or
websites; and book covers. Display fonts transcend
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styles—they can be a serif font, slab serif, didone, script,
Activity
Random 50 fonts from dafont and in which
case this font looks.
Font Picture Font Name Where it can be use
Script Decoration, as a main
Display heading for a book/poster
Display
Serif
Sans serif
Good for writing sub
Serif heading.
Font Picture Font Name Where it can be use
Script
Script
Display
Font Picture Font Name Where it can be use
Sans serif
Display
Sans serif
Display
Font Picture Font Name Where it can be use
Looks good on advertising
kids type of game as a main heading
Monospace