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1 Sequoia Capital Pitch Deck From Info Presented at

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1 Sequoia Capital Pitch Deck from info presented at

Company Purpose Problem Solution Why Now Market Size Competition Product
Business Model Team Financials

2 Company Purpose Define the company/business in a single declarative sentence


First Investment is a fintech mobile app that offers a simple solution for parents
to create protective investment accounts for their children while simultaneously
allowing friends and family to gift investments into those children’s future.
3 Problem Describe the pain of the customer (or the customer’s customer) Outline
how the customer addresses the issue today
There are several key milestones in parents’ life that they go through which
children’s are growing, right from nurturing values, to a good quality education in the
early days and then to supporting their higher education and matrimonial plans. To
achieve such milestones without any hassles, it is important to undertake financial
planning judiciously.
Birth of child is the biggest trigger for millennial to buy term insurance, which
confirms that children continues to be the fulcrum of financial planning for Indian
households Today Indian Millennial with kids prioritize saving for children’s education
and marriage over retirement planning

4 Solution Demonstrate your company’s value proposition to make the customer’s


life better Show where your product physically sits Provide use cases
Till now there is no single platform which provide solution to invest and track
investment made for children in the market.
As Indian market evolving and people are investing and gifting Digital Gold, Silver,
Mutual Funds, and Policies.
Parent can choose about the goal and specific task which he wants to invest on kid. The
app will help them choose as per their goal by giving them options. how much he
wants to invest in the kid from Day 1 as per their capacity. The app will give
opportunity to other relative to invest in kids. Buy digital gold silver policy etc for kids
FirstInvestment is a fintech mobile app that offers a simple solution for parents to create protective
investment accounts for their children while simultaneously allowing friends and family to gift
investments into those children’s future. With each gift, giver can record and share video messages that
are preserved in a personalized time-capsule so those moments can be experienced again later in life,
adding a unique personal touch to financial investing.
5 Why Now Set-up the historical evolution of your category Define recent trends that
make your solution possible
6 Market Size Identify/profile the customer you cater to Calculate the TAM (top down),
SAM (bottoms up) and SOM
7 Competition List competitors List competitive advantages
8 Product Product line-up (form factor, functionality, features, architecture, intellectual
property) Development roadmap
9 Business Model Revenue model Pricing Average account size and/or lifetime value
Sales & distribution model Customer/pipeline list
10 Team Founders & Management Board of Directors/Board of Advisors
11 Financials P&L Balance sheet Cash flow Cap table The deal
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