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Advanced Business Analytics

This course covers advanced topics in business analytics including simulation and risk analysis, data mining, linear and integer optimization, non-linear optimization, and decision analysis. The course aims to help students understand how to apply analytical techniques to business scenarios and decision-making. Topics will be taught over 30 sessions covering concepts and their application using tools like Excel, R, Python, and Hadoop.

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vini2710
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66 views

Advanced Business Analytics

This course covers advanced topics in business analytics including simulation and risk analysis, data mining, linear and integer optimization, non-linear optimization, and decision analysis. The course aims to help students understand how to apply analytical techniques to business scenarios and decision-making. Topics will be taught over 30 sessions covering concepts and their application using tools like Excel, R, Python, and Hadoop.

Uploaded by

vini2710
Copyright
© © All Rights Reserved
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Trimester III

Subject Title: Advanced Business Analytics Subject Code: RBA-09

After completing this course, students will be able to:

S. No. Course Outcomes


1 Understand the importance of data modelling in business decision making

2 Familiarize themselves with application of Business Analytics in Simulating and


Forecasting Business Scenarios
3 Data Mining and Different types of Optimization

4 Decision Analysis

Pre-Requisites
1. Familiarity of basic tools like MS EXCEL, SPSS
2. A course in Fundamentals of Business Analytics

Attitude:
1. Urge to learn new techniques which can help in corporate life

Topics to be covered:

Unit Session
Contents Chapter Outcome
No (in Hours)
1 Simulation and Risk Analysis  Students will learn how 6
 Analyzing risk in business to understand random
decisions uncontrolled behavior
 Monte Carlo simulations among customers and
 Significance of ‘flaw of its effect on business
averages’  Students will also
 Correlate uncertain variables in understand the risk
a simulation model using Risk factors in business and
Solver Platform how to mitigate the
same

2 Introduction to Data Mining  Understand the Solver in 6


 Define data mining and some Excel and its
common approaches using data applications
mining  Introduction to the
 Use of cluster analysis to concepts of Hadoop for
explore and reduce data Data Mining
 Use XLMiner or Solver in  Introduction to R and
Excel to determine k-nearest Python for Data
neighbors, discriminant Analysis
analysis, logistic regression and
market basket analysis
3 Linear Optimization/Programming  Students will 4
and its Applications understand Linear
 Develop a mathematical model Optimization/Programm
for an optimization problem ing and the use of
 Using Solver to solve linear Solver in Excel to
optimization models in Excel analyze Linear
 What-if analysis of optimization Optimization/Programm
models ing
 Interpret Sensitivity Report

4 Integer Optimization  Students will learn 4


 Recognize when to use integer different integer
variables in optimization optimization analysis
models and models
 Develop integer optimization
models for practical
applications

5 Non-Linear and Non-smooth  Students will learn the 4


Optimization use of nonlinear
 Recognize when to use optimization models
nonlinear optimization models and non-smooth
 Identify non-smooth optimization models
optimization models and their applications
 Formulate and solve sequencing
and scheduling models using
Solver

6 Decision Analysis  Students will 6


 Characterize decisions with familiarize themselves
uncertain outcomes with Decision Analysis
 Construct a payoff table
 Risk profile analysis
 Concept of Decision trees

Total 30

Textbooks

 Business Analytics, James R Evans, Pearson (2e)

Reference Books
 Business Analytics for Managers, Laursen & Thorlund, John Wiley & Sons
 Data Analytics: The Ultimate Beginner's Guide to Data Analytics by Edward Mize
 Big Data Analytics by Shankarmani & Vijayalakshmi, WIley
 Business Analytics: The Science of Data Driven Decision Making

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