JAYWALKING

^*

~NIRVANA BARKAKOTY
STREETWEAR IN INDIA
The fashion industry defines streetwear as fashionable,
casual clothing worn by followers of popular culture.
Streetwear goes beyond the primitive norms and
typecast rules. Streetwear supply had, almost
exclusively, been dominated by US, UK, and Japanese
brands. As much as the ‘hype culture’ has increased the
demand for the already popular streetwear brands, it
has also helped in the exponential growth of the overall
streetwear market and has indirectly contributed to the
birth of new streetwear labels globally. Behind the
overpriced t-shirts, mile-long lines at sneaker releases,
and the designer logos slapped on literally everything
imaginable, there's a whole lot more than meets the eye.
It is an amalgamation of various subcultures. . The
majority of these followers are under 30, live in urban
areas, and belong to a subculture group (ex.
skateboarders or hip-hop music fans). It goes far beyond
low-waisted baggy jeans, hoodies and slogan T-shirts to
accommodate the diversity of Indian identity. It was
from this desire Jaywalking , streetwear label was born.
FOUNDER
Jay Jajal, a 26 year old- artist, fashion designer, rapper, painter
and an overall creative launched Jaywalking with the hope to
bring a more unexpected, detail-oriented approach to casual
attire. The designer behind the streetwear label Jaywalking was
born and raised in Mumbai, and comes from a family of clothes
makers: His father is a pattern cutter, his mother works with
textiles, and his sister is a womenswear designer. “I knew that
someday I would have my own fashion brand,” he says.
However, while his family specializes in formal attire and
traditional wedding garments, Jajal knew from a young age that
he wanted to do something a little different.
The designer has briefly stayed and studied in New York,
London and Singapore where he graduated with a business
degree. He even tries to bring glipmses of these places on his
designs. He was exposed to many different kinds of streetwear
brands there and was greatly inspired to brind that aesthetic to
India.
 BRAND PROFILE
Jaywalking is a street wear based fashion house. Mumbai-born Jay
Jajal launched his own Indian street wear label, "Jaywalking" in 2019.
The Indian brand was one of the first of it's kind to create a niche
category in the country. Jaywalking focuses on construction,
conceptualisation, photography, craftsmanship and working with
artisans. The brand hopes to bring a more unexpected, detail-oriented
approach to casual attire. Jaywalking's aesthetic is deconstruction,
experimentation and the juxtaposition of Jay Jajal's memories and
attitude. The fashion house covers gender-fluid, men's and women's
ready-to-wear and custom made clothing. Everything is cut, sewn,
and hand-embroidered in-house. Jay Jajal even develops original
prints based on his own illustrations, and then applies them to pieces
such as hoodies, tees, and trousers.. Much like how streetwear brands
often create limited edition drops, Jajal plays with exclusivity in his
own way too. No two pieces of his are alike, and he also enjoys
working directly with customers to come up with custom creations.
Moreover Jaywalking is much more than a widespread shift towards
casual clothing. From the silhouettes to the fabric choices and colour
designs, each apparel showcased screams eccentricity.
“Jaywalking is dangerous. It is
for the people who aren’t scared
to cross the line and prove a
point. It is for the people who
believe in art and culture.'

- Jay Jajal

^*
^*
BRAND USP
The fashion house covers gender-fluid, men's and women's ready-to-wear
and custom made clothing

No two pieces of his are alike. Works directly with customers to come up
with custom creations.

Collections have a hint of Jay Jajal's signature style of human touch and art.

Jajal works with local pattern cutters in Mumbai, and takes a more delicate
approach to streetwear pieces that are often machine-made.

Caters to plus-size clothing and cause

Patchwork technique puts the waste generated by garment construction into

use.
merchandise
DRESSES

bottomwear
denims
joggers
pants
boy shorts

OVERALLS

OUTERWEAR
topwear
cropped jackets
T-shirts/ sweatshirts bomber jackets
shirts shrugs
reversible jackets
THE EPITOME OF
#NOFILTER ON INSTAGRAM

THE ACCOUNT IS AN EXTENSION OF JAY'S PERSONALITY

He sells exclusively through his Instagram, and customers can

scroll through the patchwork bombers and jackets splattered
with paint. enjoys working directly with customers to come up
with custom creations. “I do a lot of one-of-one pieces,” he
says, adding that he receives most of his inquiries and orders
via DMs.
 EMBROIDERY
BRAND AESTHETIC
PATCHWORK

HUMAN TOUCH

ILLUSTRATIONS

EXPERIMENTATION DECONSTRUCTION

PAINT SPLATTER

JUXTAPOSITION
TIE& DYE PAINTINGS
 BRAND AESTHETIC

Jaywalking is a gender neutral brand ranging from utility jackets , shirt dresses, cargo
shorts to unisex joggers, t-shirts and a lot more. The color palette revolves around the
designers love for contrasts and the use of every color possible. Neons alongside earthy
tones are quite prominent in their collections. They use a range of materials- from
reflective fabrics and neoprene to velvet corduroy and even suiting materials.
Collections have a hint of Jay Jajal's signature style of human touch and art. Many of
their designs are inspired by the founder's paintings and illustrations which makes the
brand unique and artistic. They also work with local pattern cutters in Mumbai, and
take a more delicate approach to streetwear pieces that are often machine-made. They
even use embroidery, paint splatter, patchwork, graphic designs as a part of its surface
design. Jaywalking puts the waste generated by garment construction into use with the
help of the patchwork technique.
PRICE POINT
The price range of the pieces start from Rs 3500 and
goes upto 35,000. Price points begin at Rs 7000 for his
pants and tops, and go up to Rs 25,000 for his custom
pieces. Custom made clothing costs more as the brand
works directly with customers to come up with custom
creations and hence no two pieces are alike.
In an interview with the SSS Magazine he says, "While I
am designing , I just don't think about the amount of time
it's going to take to make a particular design, or how
much time is it going to take for it to sell. I am ready to
wait 2 years for a pant to sell, but I'll sell for what I think
it is worth. People who know the right streetwear or
luxury think my stuff is super affordable. It averages to
about Rs 9000 and goes onto infinity."
CELEBRITIES SPOTTED IN JAYWALKING

MEGHNA KAUR

santoshi shetty

RAJA KUMARI
DILJIT DOSANJH Ranveer singh
s- segmentation
Involves grouping various customers into segments that have common needs
or will respond similarly to a marketing action.

demographics : 18- 35 age group, gender neutral, higher socioeconomic

backgrounds.

psychographics : They are dedicated to sustainable and eco-friendly living,

with fresh ideas and aesthetic. They are somewhat vocal and knowledgeable
about their choice of fashion. They prioritize raw aesthetics and uniqueness.
Moreover this group emphasises on innovation and forward-thinking.

behaviour : hypebeast, online shoppers, limited pieces.

geographical : Indian as well as global audience.

s T P M O D E L
T- TARGETING
It is a brand for the Gen Z and Millennials. (Age group :
18-35) For people who wear gender-neutral clothing.
Has a worldwide appeal and caters to different body
types. The brand targets people who aren’t scared to
cross the line and prove a point. Ii is for the people
who believe in art and culture. The brand focuses on
selecting this particular market niche on which
marketing efforts are targeted so that they can
concentrate on understanding the needs and wants
of the particular market intimately.
P- POSITIONING
The brand image of Jaywalking is that it is for the people who aren’t scared to
cross the line and prove a point. It is for the people who believe in art and
culture. No two pieces are same and every garment is an eccentric piece of
art and has a human touch to it making it unique and raw.
One can find images of models from the neck down, posing in mundane
settings and objects while scrolling through Jaywalking's Instagram. This is a
conscious choice, Jay claims since he wanted the products to look like anyone
could own them., "I don't use faces because I want people to imagine
themselves in it. Even the models are not really professional models, they are
random people. One of them is an accountant and the other is the guy who
cleans my studio, no joke."
Jaywalking sells exclusively through Instagram, and customers can scroll
through the patchwork bombers and jackets splattered with paint. The enjoy
working directly with customers to come up with custom creations. “I do a lot
of one-of-one pieces,” he says, adding that he receives most of his inquiries
and orders via DMs.
CLIENTELE
Jaywalking consumers are young: The youngest of the audiences are Gen Z and Millennials who come from
urban and higher socioeconomic backgrounds.
Social media is their top source of influence. Streetwear’s young fans think of themselves as being socially
conscious, a trend that is spreading to all consumers. Customers are often rallied via social media to be the
first to buy products that are only available directly from the brand, either in-store or online. The
anticipation of a time-limited chance to buy helps create a tight-knit and almost cult-like relationship
between streetwear brands and their consumers. They are dedicated to sustainable and eco-friendly living,
with fresh ideas and aesthetic. They are somewhat vocal and knowledgeable about their choice of fashion.
They prioritize raw aesthetics and uniqueness. Moreover this group emphasises on innovation and
forward-thinking.

As a matter of fact, streetwear fashion may be a thing for decades around the world, but it was only in 2018
that Capsule, India’s first multi-brand streetwear retailer, was launched. In a country that already has a
well-established fashion industry, with close attention to indigenous arts and crafts, segueing into an
entirely foreign genre might be challenging for some designers, but for new players in the field, this is a
chance to monopolise and cater to the growing desire for streetwear, through a local medium. Jay Jajal,
founder of clothing label Jaywalking started a streetwear label in 2019, selling exclusively through
Instagram.
gen z & millenials
 SWOT analysis

S W
uniqueness high price point for some products
direct relationship with the customers limited market
high quality products relatively new
gender-neutral clothing
in-house production

o T
collaborations
competitiors
more stores
limited customer base
expansion of product line
SSS
Silhouette
STYLE-LINE
SURFACE

embroidery

moss green tie-dye

patchwork paint splatter

CHALLENGES FACED
In an interview with the SSS magazine Jay Jajal
says , “the biggest challenge is our sourcing because competitors
factories in India aren’t really exposed to
Streetwear, they don’t understand the kind of stuff
Street stykle has come to define wide genres
I want to make. I manufacture everyone in-house
in fashion, mostly reflecting a rebelion against
currently. Other than that, I think
the guarded bastions of style. It's a sentiment
people/customers don’t really have the exposure
that's filtered down to Indian streetwear labels
to the right fashion as well. But I have noticed that
as well.
the second they get accessibility,they are pretty
adaptive. The biggest challenge is we don’t have a
real culture here. People are adaptive to whatever
Competitors of Jaywalking are :
is happening in the west. If we want to be on the
~Gundi Studios
map , we need to have an original, real culture of
~Bisket
our own.
~Six5Six Streets
~Delhiwear
~Almost Gods
Streetwear supply had, almost exclusively, been dominated by US, UK, and Japanese brands. As much as the ‘hype culture’
has increased the demand for the already popular streetwear brands, it has also helped in the exponential growth of the
overall streetwear market and has indirectly contributed to the birth of new streetwear labels globally. What started out as
a genre of clothing represented by skateboarding, surfing and hip-hop subcultures turned mainstream once luxury giants
such as Louis Vuitton, Dior and Balenciaga began routinely collaborating with niche sportswear labels, giving birth to a
unique ilk that set to disrupt the traditional fashion topography. Behind the overpriced t-shirts, mile-long lines at sneaker
releases, and the designer logos slapped on literally everything imaginable, there's a whole lot more than meets the eye. It is
an amalgamation of various subcultures.

While still in its incipient phase, streetwear is gaining momentum in India. Giving birth to a burgeoning local community
and patronage from the entertainment industry, this emerging sector indicates multiple new offerings for the young
consumer. While the inspiration might come from the west, there are several local factors that are leading to the inception
of a local community. The growing casualisation of fashion and blurred dress codes paves the path for consumers to wear
streetwear on innumerable occasions. Social media is their top source of influence. Streetwear’s young fans think of
themselves as being socially conscious, a trend that is spreading to all consumers. Customers are often rallied via social
media to be the first to buy products that are only available directly from the brand, either in-store or online. The
anticipation of a time-limited chance to buy helps create a tight-knit and almost cult-like relationship between streetwear
brands and their consumers. They are dedicated to sustainable and eco-friendly living, with fresh ideas and aesthetic. They
are somewhat vocal and knowledgeable about their choice of fashion. They prioritize raw aesthetics and uniqueness.
Moreover this group emphasises on innovation and forward-thinking.
Jaywalking is a street wear based fashion house. Mumbai-born Jay Jajal launched his own Indian street wear label, "Jaywalking"
in 2019. Jay Jajal, a 26 year old- artist, fashion designer, rapper, painter and an overall creative launched Jaywalking with the
hope to bring a more unexpected, detail-oriented approach to casual attire. The designer behind the streetwear label
Jaywalking was born and raised in Mumbai, and comes from a family of clothes makers: His father is a pattern cutter, his
mother works with textiles, and his sister is a womenswear designer. “I knew that someday I would have my own fashion
brand,” he says. Jaywalking consumers are young: The youngest of the audiences are Gen Z and Millennials who come from
urban and higher socioeconomic backgrounds. The Indian brand was one of the first of it's kind to create a niche category in
the country. Jaywalking focuses on construction, conceptualisation, photography, craftsmanship and working with artisans.
The brand hopes to bring a more unexpected, detail-oriented approach to casual attire. Jaywalking's aesthetic is deconstruction,
experimentation and the juxtaposition of Jay Jajal's memories and attitude. The fashion house covers gender-fluid, men's and
women's ready-to-wear and custom made clothing. Everything is cut, sewn, and hand-embroidered in-house. Jay Jajal even
develops original prints based on his own illustrations, and then applies them to pieces such as hoodies, tees, and trousers..
Much like how streetwear brands often create limited edition drops, Jajal plays with exclusivity in his own way too. No two
pieces of his are alike, and he also enjoys working directly with customers to come up with custom creations. Moreover
Jaywalking is much more than a widespread shift towards casual clothing. From the silhouettes to the fabric choices and
colour designs, each apparel showcased screams eccentricity aywalking sells exclusively through Instagram, and customers
can scroll through the patchwork bombers and jackets splattered with paint. The enjoy working directly with customers to
come up with custom creations. “I do a lot of one-of-one pieces,” he says, adding that he receives most of his inquiries and
orders via DMs. One can find images of models from the neck down, posing in mundane settings and objects while scrolling
through Jaywalking's Instagram. This is a conscious choice, Jay claims since he wanted the products to look like anyone could
own them., "I don't use faces because I want people to imagine themselves in it. Even the models are not really professional
models, they are random people. One of them is an accountant and the other is the guy who cleans my studio, no joke."
The brand image of Jaywalking is that it is for the people who aren’t scared to cross the line and prove a point. It is for the people
who believe in art and culture. No two pieces are same and every garment is an eccentric piece of art and has a human touch to
it making it unique and raw. Collections have a hint of Jay Jajal's signature style of human touch and art. Many of their designs are
inspired by the founder's paintings and illustrations which makes the brand unique and artistic. They also work with local
pattern cutters in Mumbai, and take a more delicate approach to streetwear pieces that are often machine-made. They even use
embroidery, paint splatter, patchwork, graphic designs as a part of its surface design. Jaywalking puts the waste generated by
garment construction into use with the help of the patchwork technique The color palette revolves around the designers love
for contrasts and the use of every color possible. Neons alongside earthy tones are quite prominent in their collections. They use
a range of materials- from reflective fabrics and neoprene to velvet corduroy and even suiting materials. The price range of the
pieces start from Rs 3500 and goes upto 35,000. Price points begin at Rs 7000 for his pants and tops, and go up to Rs 25,000 for
his custom pieces. Custom made clothing costs more as the brand works directly with customers to come up with custom
creations and hence no two pieces are alike.
In an interview with the SSS Magazine he says, "While I am designing , I just don't think about the amount of time it's going to
take to make a particular design, or how much time is it going to take for it to sekk. I am ready to wait 2 years for a pant to sell,
but I'll sell for what I think it is worth. People who know the right streetwear or luxury think my stuff is super affordable. It
averages to about Rs 9000 and goes onto infinity."
The designer believes a sense of relatability and authenticity is paramount to capture the audience’s attention, “Indian designers
today take fashion too seriously. Personally, I don’t force meaning to my clothing. I like to maintain a sense of transparency with
my customers, even during the lockdown, I constantly interacted with them via social media, answering queries, talking about
bad days at work and just keeping it real, this allows them to be a part of my journey. Just like you walk differently with
renewed confidence when you buy a pair of Jordan sneakers, my aim is to make the consumer feel brand new when they
wear Jaywalking.”
silhouette direction
CONCEPTUALIZATION
brainstorming
 Human touch

https://www.businessoffashion.com/reports/retail/the-year-ahead-fashions-
digital-adoption-optimise-online-customer-experience/

https://www.wgsn.com/fashion/article/88393#page_1
 Human touch The release of the hormones oxytocin,
dopamine and serotonin

touch is ambivalent
Touch provides its own language of compassion

The desire for real-life human interaction

has never been greater

the human touch of manufacturing becomes

imprinted on the garment.

The human touch leaves a unique trace and pattern

concept note : human touch

As a concept, touch is ambivalent. The human touch is that little snippet of physical affection that brings a bit of comfort, support,
and kindness. Physical contact is a basic human need with emotional, mental, and physical benefits. From the moment of birth,
babies need to cling, suckle, and rest on caregivers. This practice forms the bonds at the heart of our familial social structure and
is a key tool of survival. Even as we age, touch remains a critical component of our social and emotional growth.

The release of the hormone oxytocin is another benefit of physical touch. Oxytocin helps humans form emotional connection to
one another and creates sensations that foster a sense of well-being and happiness. Physical touch increases levels of dopamine
and serotonin, two neurotransmitters that help regulate your mood and relieve stress and anxiety. Dopamine is also known to
regulate the pleasure center in your brain that can offset feelings of anxiety. Physical touch is known to improve the function of
your immune system as well as reduce diseases such as those associated with the heart and blood. One study on women found
that receiving more hugs from their partners led to lower heart rates and blood pressure.

For the purpose of this project, I want to work on the different aspects and affects of human touch and why it's needed. As a
matter of fact, the search for extreme emotions and experiences becomes a central aspect to human touch. Human-to-human
touch conveys rich, meaningful social and emotional sentiment. Touch provides its own language of compassion, a language that
is essential to what it means to be human. People can not only identify love, gratitude, and compassion from touches but can
differentiate between those kinds of touch, something people haven’t done as well in studies of facial and vocal communication.
concept note : human touch

Also in the context of production of garments or accessories, the element of human touch could also mean handcrafted
techniques which are traditional ways of producing beautiful products in a skillful way using hands. Here the human touch of
manufacturing becomes literally imprinted on the garment. As we all know human labour is essential to garment
manufacturing even though this component is basically invisible in a dispersed clothing supply chain where anonymous
consumption is the norm. In the present scenario of the pandemic where we are all required to follow the protocol of social
distancing, the appreciation and value of simple heart-warming gestures like a handshake, a high five or a warm hug is realized.
The desire for real-life human interaction has never been greater, nor has the demand for brands to do social good. From
communicating ethical behaviour to creating emotive, hands-on brand experiences, the human touch is to win over today’s
customer.
When a piece of hand-crafted product touches our heart, we in turn inherently value the people and hours of highly skilled
work behind making it. The handcrafted clothes have been touched by several skilled pairs of hands at every stage of garment
making process right from farming, spinning, weaving, dyeing, printing, embroidery, cutting, sewing, ironing, packing and
designing.
The final collection should reflect upon the essence of the emotions felt during the experience of a human touch and at the same
time have the element of the human touch being imprinted on the fabric leaving a unique trace and pattern. And thus attempt to
create more of a human and emotional connection with consumers in today’s omnichannel world.
mood board

mood board
visual board
colour board
 client profile
The focused client is a socially conscious woman in her ~emphasises on innovation and
young adulthood. She is dedicated to sustainable and eco- forward-thinking
friendly living, with fresh ideas and aesthetics. She is vocal
and knowledgeable about her choice of fashion. She ~experimental
prioritizes raw aesthetics and uniqueness and emphasizes on
innovation and forward-thinking. And she loves a statement
~socially conscious AGE- 21-30 years
gender-neutral piece.
SEX- Female
~fitness enthusiast
~healthy lifestyle INCOME- 5-10 Lakhs pa

MARITAL STATUS- single/married

~artistic
GEOGRAPHICAL LOCATION- New Delhi

~Travel blogger CULTURAL BACKGROUND- Indian

PROFESSION- Travel blogger, social Media Influencer, graphic designer, athlete, artist etc
~dedicated to sustainable and eco-friendly living
SOCIOECONOMIC STATUS- Upper-middle class

PSYCHOGRAPHIC DATA- artistic or creative fields enthusiast, ethically responsible, experimental with her choices be it in fashion or career, innovative,
expressive through different forms of art etc
concept board
material exploration

linen Linen is an extremely strong, lightweight

polyester fabric made from the flax plant
The fibers are durable and lightweight. It is very wrinkle
resistant. It also dries very quickly making it ideal for
outerwear. Polyester fiber also take dyes (colors) easily.

cotton

PAINTINGS
Soft, breathable, and durable-Cotton can be Hardly any other technique illustrates the art of
seen from beanies, sweaters, pants, and PATCHWORK upcycling as much as patchwork.

hoodies.
exploring the techniques
surface development

method of dyeing by
hand in which coloured
patterns are produced in
the fabric by gathering
together many small
portions of material and
tying it together.
TIE& DYE APPLIQUE work spray paint

fabric painting
It allows you to customize clothes, wearable textiles, paint splatter
using a needle to apply thread or yarn.s
one can decorate any fabric using this craft
EMBROIDERY
as well as fabric for upholstery and other crafts
 Hardly any other technique
material sourcing illustrates the art of upcycling
as much as patchwork.

denim
polyester
cotton

plaid

Patch(=patch)work is the epitome of upcycling and an ancient method

of extending the life span of textiles. If a garment was irreparable, it
was dismantled and the parts still to be used – alone or in combination
with other textile remnants – were reworked into something new.
What was born out of necessity has now taken on a whole new
significance in the face of textile waste mountains and dwindling
resources.
discarded pieces of fabric found at home
trend research
The expanding influence of the
metaverse drives newness to
youth-led streetwear via
oversized and voluminous
silhouettes, digital-inspired
prints and #hyperbrights

Hyper-brights move on from

streetwear into day-to-night
#partywear. Sportswear-inspired
accent colours become softer and Though many streetwear brands sell clothes for both men and women, female
grounded with utility greens, cool customers frequently complain in online forums and on social media about a lack of
greys and #performanceblues sizing, limited colour waves and feeling intimidated by what remains a predominantly
Refreshing versions of green male culture where misogyny is common. While brands like Nike and Stussy are
emerge as a key colour story, with making a significant push towards the women’s market — Stussy has brought on
Silvered Green, Silvered Olive and designer and influencer Jayne Min and Nike’s “The Force is Female” campaign has
#biolime adding depth to this hue, proved successful — the industry as a whole has a ways to go.
while nodding to #elevatedutillity There are signs the market is changing. In the past year women’s streetwear
trends. See our #getyourgreens tag products grew by 38 percent compared to a year earlier, faster than the growth rate
for more for men’s, according to Edited.
 Build on core summer cut-and-sew items such as the
#bralette, cropped sweatshirt and bodysuit. These
#elevatedbasics act as a basis for structured bottoms such as
the skort, cargo pant or #oversizedblazer
Give transseasonal outerwear such as the waxed army
parka a sporty twist, using technical wovens and
performance blue tones

#utilitydetails- adding form and function to

garments, as well as a design point of
interest
Tailoring focus in womenswear trickles ~Effortless, lightweight technical
down into youth. The #oversizedblazer is wovens and cut-and-sew jerseys are
the key summer jacket, and can be worn in key for an #elevatedbasics message,
lieu of the mini shirt-dress and will add newness to streetwear
A balanced assortment is key, with ~Reintroduce summer denim and
miniskirts, tank dresses, pull-on shorts and
cotton canvas materials as a way to
utility trousers paired with cropped tops and
add structure to hybrid-designed
body-conscious layers, reflecting youth's
approach to hi-lo style blazers, and as #modularpockets on
cargo pants and utility jumpsuits
silhouette direction
RANGE DEVELOPMENT
 1 2
binding is done using the same fabric,

discarded pieces of denim

corset top

modesty panel in the back

spiral steel boning

The boning channels are
also made of cotton twill. built-in G-strings

mini skirt body fitted

relax fit

patchwork

elasticated hems patchwork

high- rise drawstring joggers

 binding is done using the same fabric,

discarded pieces of denim

corset top

The boning channels are

also made of cotton twill.

spiral steel boning

patchwork
patchwork
relax fit

elasticated hems

hooks at the back

high- rise drawstring joggers
3 4
wired bralette
discarded denim pieces
halter neck bralette

discarded denim pieces elastic back panel

wired

asymmetrical tie- waist

mini cutout skirt
single short zip in side seam
body fitted

mini cutout skirt

patchwork

patchwork
 halter neck bralette
wired bralette
discarded denim pieces

discarded denim pieces

wired

body fitted

patchwork

elastic back panel

hooks at the back

patchwork
 5 6 tie- strap corset top

corset top
modesty panel in the back

patchwork
discarded denim pieces spiral steel boning

The boning channels are

built-in G-strings
also made of cotton twill. gathered waist

body fitted
binding is done using the same fabric,
mini skirt

loose-fitted

elasticated hems
discarded denim pieces

high- rise drawstring joggers

patchwork
 corset top
modesty panel in the back

patchwork
discarded denim pieces

mini skirt
The boning channels are spiral steel boning
body fitted
also made of cotton twill.

binding is done using the same fabric,

discarded denim pieces

single short zip at the back

patchwork
7
corset top

oversized shirt with built-in corset

discarded denim pieces

spiral steel boning
modesty panel in the back

binding is done using the same fabric, The boning channels are also
made of cotton twill.

elasticated
mid-rise

regular fit sweatshirt shorts

patchwork
corset top

oversized shirt with built-in corset

discarded denim pieces

modesty panel in the back

The boning channels are also

made of cotton twill.

binding is done using the same fabric,

spiral steel boning

patchwork
HARVARd REFERENCING
Nast, C., 2021. Jaywalking Is Mumbai’s Coolest—and Craftiest—Streetwear Label. [online] Vogue. Available at:
<https://www.vogue.com/article/jaywalking-streetwear-label-mumbai-india> [Accessed 20 September
2021].

JAYWALKING. 2021. "Jaywalking is the extension of the mood and personality of its designer". [online]
Available at: <https://www.jaywalking.in/blogs/press/jaywalking-is-the-extension-of-the-mood-and-
personality-of-its-designer> [Accessed 16 September 2021].

JAYWALKING. 2021. "Size was a considerable parameter". [online] Available at:

<https://www.jaywalking.in/blogs/press/size-was-a-considerable-parameter> [Accessed 18 September
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