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Comparative Analysis of

The document compares Colgate and Pepsodent toothpastes. It discusses their marketing mix, brand mix, stages in product lifecycle, and marketing campaigns. It also provides background on the toothpaste industry in India and lists the top 10 toothpaste brands.

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Tejas Punmiya
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22 views

Comparative Analysis of

The document compares Colgate and Pepsodent toothpastes. It discusses their marketing mix, brand mix, stages in product lifecycle, and marketing campaigns. It also provides background on the toothpaste industry in India and lists the top 10 toothpaste brands.

Uploaded by

Tejas Punmiya
Copyright
© © All Rights Reserved
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Comparative Analysis of

Colgate & Pepsodent


Based On
A)MARKETING MIX

B)BRAND MIX

C) STAGES IN PRODUCT LIFE CYCLE

D)MARKETING CAMPAINGN

NAME : TEJAS PUNMIYA

CLASS : TYB.com

Division : 3

Roll No : 470

Subject : Commerce
INTRODUCTION TO TOOTHPASTE INDUSTRY
 The toothpaste history in India can be tracked back from 1975 with 1200
tonnes of toothpaste produced by the toothpaste industry. Prior to the
toothpastes Oral Hygiene was the domain of local home made powders and
ayurvedh practitioners. With the entry of Colgate in Indian marketplace the
awareness about Oral care and the importance of oral care. In recent years
the Industry has shown impressive growth rate of 18.6% (this growth is
calculated in terms of value growth in Rs.). The growth in the Urban market
has been largely by the Gel Segment. Presently, a large chunk of the Market is
still held by Colgate. The major players in the toothpaste Industry being
Colgate Palmolive and Hindustan Lever Limited and several minor players
like Balsara hygiene, Dabur and Patanjali etc. Presently Colgate Dental Cream
holds 52% of market share. HLL’s Close up lies far behind with 23% of the
existing market share. The third player in the marketplace in terms of market
share is Colgate Gel with 10.5% of the market share. That leaves 14.5%

TOP TEN TOOTHPASTE BRANDS


COLGATE (Colgate Palmolive Ltd)
PEPSODENT (Hindustan Unilever)
CLOSE UP (Hindustan Unilever)
SENSODYNE (GlaxoSmithKline)
AQUAFRESH (GlaxoSmithKline)
ANCHOR (Anchor health & beauty care Ltd.)
DABUR RED (Dabur India)
BABOOL (GlaxoSmithKline)
MESWAK (GlaxoSmithKline)
VICCO BAJRADANTI (Vicco Laboratories)
Colgate is an American brand principally used for oral hygiene
products such as toothpastes, toothbrushes, mouthwashes and
dental floss. Manufactured by Colgate-Palmolive, Colgate oral
hygiene products were first sold by the company in 1873, sixteen
years after the death of the founder, William Colgate. The company
originally sold soap.

Pepsodent has been my toothpaste for over 40 years. Not only does
it clean but it also relieves any tooth nerve pain associated with cold
drinks or food. Actually we had a problem with availability in our
area so I had to use Colgate. About the third day one of my sensitive
upper teeth started to throb when I would drink ice water.
MARKETING MIX

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