ACKNOWLEDGEMENT

I thank Christ University for giving me an opportunity to execute an Organizational

Structural Training project. I would also like to express the deepest gratefulness to my
mentor Professor, for guiding me throughout the project period. Without his supervision
and steady help this project might not have been conceivable.

Also, a thank you to Sonalika Group, (HR), (HR) for guiding me during the project period and
helping me to acquire necessary information. I likewise thank all the company departments
and its team members for the valuable cooperation.

Last, but not the least, may I express my sincere gratitude to God Almighty and my parents
who have supported me all through my life.
 TABLE OF CONTENTS

1. Declaration by the Candidate …………………………………………………………………………2

2. Acknowledgement………………………………………………………………………………………….3

3. Table Of Contents…………………………………………………………………………………………..4

4. History of the Organisation…………………………………………………………………………….6

5. Profile of the Products……………………………………………………………………………………7

6. Vision, Mission, Objectives & Strategies of the Organisation………………………….8

i. Vision……………………………………………………………………………………………….8

ii. Mission……………………………………………………………………………………………8

iii. Business Objectives…………………………………………………….....................8

iv. Marketing Objectives……………………………………………………..................8

v. Strategies for further growth………………………………………………………….8

7. Organisational Design & Structure…………………………………………………………………9

8. Functions of various departments………………………………………………………………..10

i. HR Department………………………………………………………………………………10

ii. Finance Department……………………………………………………...................11

iii. Production Department………………………………………………………………..12

iv. Marketing & Sales Department……………………………………………………..12

v. Research & Development Department…………………………………………..13

vi. Quality Control Department………………………………………………………….13

9. SWOT Analysis of the Organisation……………………………………………………………….14

10. KRA of the Organisation………………………………………………………………...14

i. KRA of HR Department…………………………………………………15

ii. KRA of Research & Development Department………………………….15

 iii. KRA of Production Department…………………………………………16

iv. KRA of Finance & Accounting Department……………………………16

v. KRA of Sales Department……………………………………………….17

vi. KRA of Manufacturing Department……………………………………..17

vii. KRA of Marketing Department………………………………………….17

viii. KRA of Marketing Trainer………………………………………………18

ix. KRA of HR Specialist……………………………………………………18

x. KRA of General Manger or Senior Executive…………………………...18

xi. KRA of Secretarial, Clerical and Administrative Executives……………19

11. KR Activities of the Organisation………………………………………………………..19

12. Significant Factors for Success…………………………………………………………..20

13. System of Accounting Followed…………………………………………………………21

14. Product Promotional Measures…………………………………………………………..21

15. System Followed for Purchase of Materials……………………………………………..22

16. HRD Measures, Policies & Procedures Followed……………………………………….22

i. Leave Policy……………………………………………………………...22

ii. Loan Policy………………………………………………………………23

iii. Working Time Policy……………………………………………………23

iv. Accident Policy………………………………………………………….24

v. Visitors Policy……………………………………………………………25

vi. Computer Policy………………………………………………………....25

vii. Cell Phone Policy………………………………………………………..26

viii. Employee Communication Policy……………………………………….26

ix. Problem Resolution Policy………………………………………………27

17. Manpower Planning…………………………………………………………………...…28

18. Recruitment Policy & Performance Appraisal System………………………………….30

19. Future Plans for the growth of the Organisation…………………………………………30

20. Organisational Structure…………………………………………………………………30

21. Advantages & Disadvantages of the Organisational Structure…………………………..31

22. Recommendations to Overcome Drawbacks…………………………………………….31

23. Modifications to the Organisational Structure…………………………………………..32

24. Further Recommendations to the Company……………………………………………..34

25. Appendix 1 - Product Depth/Variants of Rice Products…………………………………35

26. Appendix 2 - Product Depth/Variants of Instant Products ……………………………...35

27. Appendix 3 - Communication Materials of the Company - Few Video Ads, A Print Ad,
Brand Ambassador, Brand Logo…………………………………………………………35
 HISTORY OF THE ORGANIZATION

Sonalika Group is one of the top automobile and agriculture machinery manufacturers in
India. Apart from tractors its product line includes multi utility vehicles, three wheelers,
engines and various farm equipment and implements. Established in 1969, Sonalika group,
since its inception has tried to understand customer needs by facilitating them with its
value for money products. The Company has a state-of-the-art manufacturing facility,
spread in acres, located in Punjab.

Sonalika is one of the top 3 tractor manufacturing companies in India, other products
include, Multi utility vehicles, engines and various farm equipment. Today the group stands
tall with an approximate turnover of 5000 Crore INR. An average growth of 30% makes it
one of the fastest growing corporate in India. It is also one of the few debt free companies.
Sonalika Group has a strength of about 2000 employee technocrats. The company works on
the maxims of low production cost and clean and safe environment. Such efforts have
fetched the company accreditation like ISO 9001 and ISO 14001. History reveals that
innovation is the key to continued progress and when applied to technology that touches
human life, it can unfold a whole new economic phenomenon that has the power to change
the world. With unique initiatives like the Thought leadership Forum, Leadership Forum,
they have been able to create a unique platform for learning through success stories of
industry leaders. The success saga of Sonalika Group, a business conglomerate having prime
interest in agricultural & auto machinery goes back to nearly 5 decades. The corporate
philosophy embedded in trust, quality and commitment has helped the group to carve out
a niche for itself in the highly competitive world of machinery. Sonalika is the fastest
growing tractor company registering growth over growth since its inception, and has
crossed 1.80 lac merely in 10 years attaining a top three spot in India

Sonalika group’s products exist in various international markets. Company’s products are
exported to Algeria, Angola, Armenia, Australia, Bangladesh, Cameroon, Ethiopia, Ghana,
Ivory Coast, Malawi, Malaysia, Mauritius, Mozambique, Nepal, Oman, Republic of Benin,
Senegal, South Africa, Sri Lanka, Sudan, Canada, Zambia, Syria, Togo, Tunisia, Ukraine, and
Zimbabwe.
 PROFILE OF THE PRODUCTS

SONALIKA GROUP

INTERNATIONAL INTERNATIONAL CARS INTERNATIONAL SONALIKA AGRO

TRATOR LIMITED AND MOTOR LIMITED AUTOTRAC INDUSTRIES
FINANCE LIMITED
INTERNATIONAL TRACTOR LIMITED

International Tractors Limited was incorporate on October 17, 1995 for the manufacture of
Tractors and has since then built a distinct position for itself in the Tractor industry. ITL is
manufacturing various Tractors of Sonalika brand between 30 H.P to 90 H.P, and CLASS
brand between 70 hp to 90hp. The tractors manufactured by company have secured a
reputation of performance, quality and reliability in the market because of their maximum
pulling power, minimum fuel consumption and low emission. All this makes ITL one of the
top five tractor selling companies in India. These tractors are also exported to various
countries including South Africa, Australia, Zimbabwe, Sri Lanka, Canada, Bangladesh,
Algeria, Zambia, Senegal, Ghana etc.

INTERNATIONAL CARS AND MOTOR LIMITED

International Cars & Motors Limited (ICML) is a Group Company of the Rs 1200 Crores
SONALIKA Group. The Company is promoted by Mr. L.D.Mittal (Chairman), Mr.
A.S.Mittal(Vice Chairman) & Mr. Deepak Mittal, Managing Director, who are having vast 10
experience in manufacturing of tractors, Farm machines & Automobiles

ICML is a project of its kind and is the ‘Pride of Himachal Pradesh’. The Company is having
its state-of-the-art production facility, with centrally air-conditioned, dust & pollution free
environment, to manufacture multi-utility vehicles / sports – utility vehicles, in Amb,
Himachal Pradesh
VISION, MISSION, OBJECTIVES AND
STRATEGIES OF THE ORGANIATION

Vision

To be the best in customer satisfaction by being customer-focused and aligning systems

and processes that develop and deliver high quality innovative budget tractors, premium
tractors & Agri products at a competitive price.

Core Values

To serve the farming community with passion and deliver quality. The tractor company
strives to build a relationship based on trust and promotes teamwork and innovation
among its employees.
 1.Human Resource
2. Research & Development
1. Import of Tractor implements
3. Physical resources: SAP, own IT
department 2. Unsuccessful Rhino car
4. Investors relationship
5. Strong Market share
SWOT
1. Strong presence of competitors:
-Mahindra & Mahindra
1. Unexplored Market for exports: -New Holland
Mexican and Brazilian Markets
-TAFE
-John Deere

STRENGTH WEAKNESS

OPPURTUNITIES THREATS
STRENGTH WEAKNESS

 Human Resource  Import of Tractor implements

 Research & Development  Unsuccessful Rhino car
 Physical resources: SAP, own IT
department
 Investors relationship
 Strong Market share

OPPURTUNITIES STRENGTH

 Unexplored Market for exports:  Strong presence of competitors:

Mexican and Brazilian Markets  Mahindra & Mahindra
 New Holland
 TAFE
 John Deere