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    Country Brand Index Esp

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    Patricia Dominguez Silva
    This document provides rankings and analyses of countries and their brands across various categories. 1. Italy leads in the categories of art/culture and history, while China tops the rankings for natural beauty and is among the best improving countries. The United States ranks highly for business and is a leader in tourism. 2. Australia stands out as the top-ranked country for nature, beaches, and families. The Bahamas is number one for beaches and sees tourism as a major part of its economy. 3. Brief profiles highlight key details about Italy, China, the United States, Australia and the Bahamas as top-performing countries across different brand metrics and industries. Expert opinions provide additional analysis of each nation

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    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd

    Country Brand Index Esp

    Uploaded by

    Patricia Dominguez Silva
    51 views8 pages
    This document provides rankings and analyses of countries and their brands across various categories. 1. Italy leads in the categories of art/culture and history, while China tops the rankings for natural beauty and is among the best improving countries. The United States ranks highly for business and is a leader in tourism. 2. Australia stands out as the top-ranked country for nature, beaches, and families. The Bahamas is number one for beaches and sees tourism as a major part of its economy. 3. Brief profiles highlight key details about Italy, China, the United States, Australia and the Bahamas as top-performing countries across different brand metrics and industries. Expert opinions provide additional analysis of each nation

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    This document provides rankings and analyses of countries and their brands across various categories. 1. Italy leads in the categories of art/culture and history, while China tops the rankings for natural beauty and is among the best improving countries. The United States ranks highly for business and is a leader in tourism. 2. Australia stands out as the top-ranked country for nature, beaches, and families. The Bahamas is number one for beaches and sees tourism as a major part of its economy. 3. Brief profiles highlight key details about Italy, China, the United States, Australia and the Bahamas as top-performing countries across different brand metrics and industries. Expert opinions provide additional analysis of each nation

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    51 views8 pages

    Country Brand Index Esp

    Uploaded by

    Patricia Dominguez Silva
    This document provides rankings and analyses of countries and their brands across various categories. 1. Italy leads in the categories of art/culture and history, while China tops the rankings for natural beauty and is among the best improving countries. The United States ranks highly for business and is a leader in tourism. 2. Australia stands out as the top-ranked country for nature, beaches, and families. The Bahamas is number one for beaches and sees tourism as a major part of its economy. 3. Brief profiles highlight key details about Italy, China, the United States, Australia and the Bahamas as top-performing countries across different brand metrics and industries. Expert opinions provide additional analysis of each nation

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    RANKING 01 I TAL IA

    GENERAL DE
    MARCAS PAÍS 02 AUSTRA L I A
    -BTQSJNFSBTEJF[NBSDBTQBrTEFMSBOLJOHHFOFSBMOPT
    QFSNJUFOTBDBSWBSJBTDPODMVTJPOFTJOUFSFTBOUFT
    0 3 E E . UU .
      %
     JWFSTJEBEHFPHSg¾DBFTUgOSFQSFTFOUBEPT
    &VSPQB /PSUFBNnSJDB "TJBZÇGSJDB 0 4 FRANC I A
      7BSJFEBEEFUBNBvPTZSBOHPTEFTEF
    
    
      &TUBEPT6OJEPTZ"VTUSBMJBIBTUB.BMEJWBT
      Z'JKJ 0 5 MA LD I V AS
      5
     PEBTFTUBTNBSDBTQBrTNJEFOBMUPEFOUSPEF
    MBTNPUJWBDJPOFTFYQFSJFODJBMFT RVFJODMVZFO
    EFTDBOTPSFMBY TJUJPTIJTUwSJDPTZDVMUVSBMFT 
    BDUJWJEBEFTQBSBMBGBNJMJB ZPQMBZBT
    06 GREC I A
      $
     POTJEFSBOEPRVFIBZUSFTJTMBTEFOUSPEFMBT
    EJF[QSJNFSBT MBOPDJwOEFFTDBQFDPNPGBDUPS 07 F I J I
    EFNPUJWBDJwOFTDMBSB.gTBVO FMEFTDBOTPZFM
    SFMBYBQBSFDFOUBNCJnODPNPVOGBDUPSDSrUJDP
    08 T A I LANDI A
    09 EG IPTO
    1 0 B A HAMA S

    20
    MARCA S PA Í S QUE MARCA S PA Í S
    MÁS ME J OR AR ON EN ASCENSO
     $IJOB  $IJOB
     $PSFBEFM4VS  &NJSBUPTÇSBCFT6OJEPT
     "VTUSBMJB  $VCB
     &NJSBUPTÇSBCFT6OJEPT  *OEJB
     *UBMJB  5BJMBOEJB
     &TUBEPT6OJEPT  "VTUSBMJB
     3FQ|CMJDB$IFDB  $SPBDJB
     5BJMBOEJB  #SBTJM
     4VEgGSJDB  3FQ|CMJDB%PNJOJDBOB
     7JFUOBN  7JFUOBN

    21
    .&+03."3$"1"Ê4&/ .&+03."3$"1"Ê4&/
    A RT E / CU L T UR A H ISTORI A
     *UBMJB  *UBMJB
     'SBODJB  &HJQUP
     &HJQUP  (SFDJB
     3FJOP6OJEP  5VSRVrB
     (SFDJB  $IJOB
     $IJOB  *OEJB
     "MFNBOJB  3FJOP6OJEP
     &TQBvB  'SBODJB
     *OEJB  .nYJDP
     "VTUSJB  *TSBFM

    22
    .&+03."3$"1"Ê41"3" .&+03."3$"1"Ê41"3"
    NATURALEZ A P LAYAS
     "VTUSBMJB  #BIBNBT
     &TUBEPT6OJEPT  .BMEJWBT
     $BOBEg  "VTUSBMJB
     #BIBNBT  'JKJ
     4VJ[B  +BNBJDB
     ,FOJB  &TUBEPT6OJEPT
     4VEgGSJDB  5BJMBOEJB
     "MFNBOJB  (SFDJB
     &HJQUP  &TQBvB
     "VTUSJB  &HJQUP

    23
    .&+03."3$"1"Ê41"3" .&+03."3$"1"Ê41"3"
    F AM I L I A S V IDA NOC T URN A
     &TUBEPT6OJEPT  &TUBEPT6OJEPT
     "VTUSBMJB  &TQBvB
     $BOBEg  #SBTJM
     *UBMJB  5BJMBOEJB
     &TQBvB  3FJOP6OJEP
     'SBODJB  'SBODJB
     3FJOP6OJEP  -rCBOP
     #BIBNBT  "VTUSBMJB
     5BJMBOEJB  $PSFBEFM4VS
     (SFDJB  *UBMJB

    24
    .&+03."3$"1"Ê41"3" .&+03."3$"1"Ê41"3"
    C ON V E NC I O NE S N EGOC I OS
     &TUBEPT6OJEPT  &TUBEPT6OJUEPT
     "VTUSBMJB  $IJOB
     $IJOB  3FJOP6OJEP
     3FJOP6OJEP  "MFNBOJB
     #BIBNBT  &NJSBUPTÇSBCFT6OJEPT
     &NJSBUPTÇSBCFT6OJEPT  'SBODJB
     +BQwO  4JOHBQVS
     'SBODJB  +BQwO
     4JOHBQVS  "VTUSBMJB
     5BJMBOEJB  $PSFBEFM4VS

    25
    Ranking general -rEFSEFMBDBUFHPSrB %FOUSPEFMPTQSJNFSPTQVFTUPT &OUSFMPTQVFTUPTZ
    1BrTFT "SUF$VMUVSB 1MBZBT /FHPDJPT $POWFODJPOFT 'BNJMJBT )JTUPSJB .FKPSBNBZPS 7JEBOPDUVSOB /BUVSBMF[B &OBTDFOTP
    Alemania
    Australia
    Austria
    Bahamas
    Brasil
    Canadá
    China
    Corea del Sur
    Croacia
    Cuba
    Egipto
    Emiratos Árabes Unidos
    España
    Estados Unidos
    Fiji
    Francia
    Grecia
    India
    Israel
    Italia
    Jamaica
    Japón
    Kenia
    Líbano
    Maldivas
    México
    Reino Unido
    República Checa
    República Dominicana
    Singapur
    Sudáfrica
    Suiza
    Tailandia
    Turquía
    Vietnam

    26
    Los líderes de las categorías en resumen
    Italia China EE.UU. Australia Bahamas
    
    Población: Población: Población: Población: Población:

    PBI*: PBI*: PBI*: PBI*: PBI*: 

    Superficie:LN Superficie:LN Superficie:LN Superficie:LN Superficie:LN

    Aeropuertos: Aeropuertos: Aeropuertos: Aeropuertos: Aeropuertos:


        
        
    1SFTVQVFTUPOBDJPOBMQBSB 1SFTVQVFTUPOBDJPOBMQBSB 1SFTVQVFTUPOBDJPOBMQBSB 1SFTVQVFTUPOBDJPOBMQBSB 1SFTVQVFTUPOBDJPOBMQBSB
    UVSJTNPFO  UVSJTNPFO  UVSJTNPFO  UVSJTNPFO  UVSJTNPFO 

    $SFDJNJFOUPEFEJDIPQSFTV $SFDJNJFOUPEFEJDIPQSFTV $SFDJNJFOUPEFEJDIPQSFTV $SFDJNJFOUPEFEJDIPQSFTV $SFDJNJFOUPEFEJDIPQSFTV


    QVFTUPEFTEF  QVFTUPEFTEF  QVFTUPEFTEF  QVFTUPEFTEF  QVFTUPEFTEF 

    1#*EFMBJOEVTUSJBEFM 1#*EFMBJOEVTUSJBEFM 1#*EFMBJOEVTUSJBEFMUVSJTNP 1#*EFMBJOEVTUSJBEFM 1#*EFMBJOEVTUSJBEFM


    UVSJTNPFO DPNP UVSJTNPFO DPNP FO DPNPEFM1#* UVSJTNPFO DPNP UVSJTNPFO DPNP
    EFM1#*UPUBM
      EFM1#*UPUBM
      UPUBM
      EFM1#*UPUBM
      EFM1#*UPUBM
     
        
        
    %JDFOMPTFYQFSUPT %JDFOMPTFYQFSUPT %JDFOMPTFYQFSUPT %JDFOMPTFYQFSUPT %JDFOMPTFYQFSUPT
       

    “Italia es “¡Atención! “EE.UU. es “Australia “Las Bahamas


    fuerte, pero Un gigante amado y odiado. es la única funcionan.
    aún hay lugar asoma.” Con ciudades supermarca Ellos conocen
    para mejorar.” fabulosas, no país de hoy.” su marca.”
    es querida su
    arrogancia.”

    1#*FONJMMPOFTEFEwMBSFTFTUBEPVOJEFOTFT'VFOUFT8PSME5SBWFMBOE5PVSJTN$PVODJM PQJOJPOFTEFFYQFSUPTHMPCBMFT

    27

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