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    No Researcher and Year Title Research Variable Analysis Tool and Unit Result of Research

    Uploaded by

    Risang Suprayoga
    tabel

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd

    No Researcher and Year Title Research Variable Analysis Tool and Unit Result of Research

    Uploaded by

    Risang Suprayoga
    5 views1 page
    tabel

    Original Title

    Tabel b Inggris

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    © © All Rights Reserved

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    tabel

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    5 views1 page

    No Researcher and Year Title Research Variable Analysis Tool and Unit Result of Research

    Uploaded by

    Risang Suprayoga
    tabel

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 1

    No Researcher and year Title Research Variable Analysis Tool and Unit Result of Research

    1 Tariq, Maryam; E-WOM and Brand - E-WOM (X1) Tools : Electronic Word of Mouth has a Positive impact on Brand Image, Purchase Intention
    Abbas, Tanveer; Awareness impact on - Brand Data analysis was
    Awareness Brand Awareness has positive impact on Brand Image, Purchase Intention.
    Abrar, Muhammad; consumer performed based on
    (X2)
    Iqbal, Asif. - Brand Image correlation and regression
    Brand Image has a Positive impact on Consumer Purchase Intention
    Purchase Intention: (M) using SPSS v.20.
    2017 mediating role of Brand - Purchase
    Brand Image mediating role between E-WOM and Purchase Intention has a positive
    Intention (Y)
    Image.
    impact.
    Unit :
    262 respondent. Brand Image mediating role between Brand Awareness and Purchase Intention has a
    positive impact

    2 Reham I. Elseidi, Dina Electronic Word of - E-WOM Tools : Electronic Word of Mouth has a positive and significant impact on Brand Image,
    El-Baz. Mouth effects on - Brand Structural Equation consumers’ attitude toward the Brand, purchasing intention.
    Attitudes
    consumers’ Brand Modeling (SEM) using Brand Image has a positive and significant Influence on purchasing intention,
    - Brand Image
    2016
    Attitudes, Brand image - Purchase AMOS program 22. consumers’ attitude toward the Brand.
    and Purchase Intention: Intention Consumers’ attitude toward the Brand has a positive and significant impact on
    an empirical study in purchasing intention.
    Unit:
    Egypt.
    469 college students from
    two large Business
    Schools affiliated to
    public and private
    universities operating in
    Cairo the capital of Egypt.
    3 Xiangbin Yan, Adnan Impact of Mobile - Mobile E- Tools : The results indicate that mobile eWOM (stimulus) significantly influenced both consumer
    Muhammad Shah, Li Electronic Word of WOM Structural Equation emotional, affective and cognitive responses. The emotional affective and cognitive
    - Awareness
    Zhai, Salim Khan, Mouth (E-WOM) on Modeling (SEM) using responses significantly influenced behavioral responses. In addition, full mediation effec-
    - Loyalty
    Syed Asad Ali Shah. Consumers Purchase - Perceived AMOS program23 ts of CBBE were found between mobile eWOM and consumer response.
    Intentions in the Fast- Quality
    2018
    Causal Restaurant
    Unit :
    Industry in Indonesia
    351 respondent in
    Indonesia who had prior
    experience of using
    mobile application .

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