Simplifying Our Social World

Social cognition is the area of social psychology that examines how people perceive and
think about their social world. The area of social psychology that focuses on how people
think about others and about the social world is called social cognition.
Imagine you are walking toward your classroom and you see your teacher and a fellow
student you know to be disruptive in class whispering together in the hallway. As you
approach, both of them quit talking, nod to you, and then resume their urgent whispers after
you pass by. What would you make of this scene? What story might you tell yourself to help
explain this interesting and unusual behavior?
People know intuitively that we can better understand others’ behavior if we know the
thoughts contributing to the behavior. In this example, you might guess that your teacher
harbors several concerns about the disruptive student, and therefore you believe their
whispering is related to this.
Researchers of social cognition study how people make sense of themselves and others to
make judgments, form attitudes, and make predictions about the future. Much of the research
in social cognition has demonstrated that humans are adept at distilling large amounts of
information into smaller, more usable chunks, and that we possess many cognitive tools that
allow us to efficiently navigate our environments. This research has also illuminated many
social factors that can influence these judgments and predictions. Not only can our past
experiences, expectations, motivations, and moods impact our reasoning, but many of our
decisions and behaviors are driven by unconscious processes and implicit attitudes we are
unaware of having.
Simplifying Our Social World
Consider how much information you come across on any given day; just looking around your
bedroom, there are hundreds of objects, smells, and sounds. How do we simplify all this
information to attend to what is important and make decisions quickly and efficiently? In
part, we do it by forming schemas of the various people, objects, situations, and events we
encounter. A schema is a mental model, or representation, of any of the various things we
come across in our daily lives. A schema (related to the word schematic) is kind of like a
mental blueprint for how we expect something to be or behave. It is an organized body of
general information or beliefs we develop from direct encounters, as well as from second
hand sources.
We can hold schemas about almost anything—individual people (person schemas), ourselves
(self-schemas), and recurring events (event schemas, or scripts). Each of these types of
schemas is useful in its own way. For example, event schemas allow us to navigate new
situations efficiently and seamlessly. A script for dining at a restaurant would indicate that
one should wait to be seated by the host or hostess, that food should be ordered from a menu,
and that one is expected to pay the check at the end of the meal. Because the majority of
dining situations conform to this general format, most diners just need to follow their mental
scripts to know what to expect and how they should behave, greatly reducing their cognitive
workload.
Another important way we simplify our social world is by employing heuristics, which are
mental shortcuts that reduce complex problem-solving to more simple, rule-based decisions.
For example, have you ever had a hard time trying to decide on a book to buy, then you see
one ranked highly on a book review website? Although selecting a book to purchase can be a
complicated decision, you might rely on the “rule of thumb” that a recommendation from a
credible source is likely a safe bet—so you buy it. In order to make this classification (and
many others), people may rely on the representativeness heuristic to arrive at a quick
decision. Rather than engaging in an in-depth consideration of the object’s attributes, one can
simply judge the likelihood of the object belonging to a category, based on how similar it is
to one’s mental representation of that category. For example, a perceiver may quickly judge a
female to be an athlete based on the fact that the female is tall, muscular, and wearing sports
apparel—which fits the perceiver’s representation of an athlete’s characteristics.
In addition to judging whether things belong to particular categories, we also attempt to judge
the likelihood that things will happen. A commonly employed heuristic for making this type
of judgment is called the availability heuristic. People use the availability heuristic to
evaluate the frequency or likelihood of an event based on how easily instances of it come to
mind (Tversky & Kahneman, 1973). Because more commonly occurring events are more
likely to be cognitively accessible (or, they come to mind more easily), use of the availability
heuristic can lead to relatively good approximations of frequency.. An example is the very
common fear of flying: dying in a plane crash is extremely rare, but people often
overestimate the probability of it occurring because plane crashes tend to be highly
memorable and publicized.

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Social cognition is the area of social psychology that examines how people perceive and

Simplifying Our Social World

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