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POS - Point of Sale Business Plan

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EXECUTIVE SUMMARY

POS (Point-Of-Sale) machines and cashless transactions are an integral part of today’s shopping
experience. POS machines allow customers to swipe their cards, input the amount to be paid and pay
electronically for a transaction within seconds after the transaction is sent for authorization.
Alternatively, the account number can be typed in and following approval the customer receives and
signs a receipt. In short, POS machines allow businesses to save costs and make transactions more
efficient.

Statistics Canada lists about 2.4 million business locations in Canada with more than 900,000 business
locations in Ontario alone. Considering the nature of today’s business world, it is reasonable to assume
that most of these businesses use POS machines for some day to day business transactions. Most
POS machines generate paper receipts for the customer as well as the merchant. These receipts are
generated in addition to the customized bills that may or may not be offered by businesses to their
customers. This results in a large number of paper receipts being printed every day, most of which are
not requested by customers.

Our business plan attempts to solve this inefficiency by placing the onus on the customer to request or
deny a paper receipt for a POS transaction. For those customers who do not request a paper receipt,
the receipt can be sent electronically to the email address embedded in the customer’s money card
(credit/debit). This would allow businesses all over the world to save on expensive thermal paper and
reduce the amount of paper consumed for unnecessary paper receipts. By making some basic
assumptions and using statistics available on number of businesses and paper usage, we estimate a
potential cost savings of upto $372 million per annum, besides saving 4 million trees and energy
required to produce 342,000 tons of paper, in Canada alone. By extrapolating these numbers to
businesses around the world which use the POS system, we estimate cost savings in the range of
billions of dollars and a significant positive impact to forest conservation around the world.
STAKEHOLDER POWER/INTEREST ANALYSIS:

Stakeholder Involvement in the value chain Acceptance of the proposal


Customer High influence in directing business Withdrawal amongst certain sections
operations. (elderly/uneducated).
High interest in the way business is Acceptance by the majority “green”
run customer base
Retail Chain owner High influence in directing business Acceptance courtesy the tremendous
operations. cost savings in billing paper
High interest in the way business is
run
Financial Institutions Monitor the financial transactions Satisfies their green initiatives
(Credit Card company) through various POSs
Technical POS services Provide the required software The business plan brings revenues
provider development services through service charges

COST BENEFIT ANALYSIS


For the purpose of this analysis we are considering businesses in Canada with POS terminals which
use thermal paper for printing card receipts. According to Industry Canada statistics, there are 2.4
million business locations in Canada at the moment. From these we assume that about 70% have at
least one POS terminal. Thus the total number of POS systems in Canada is 1.7 million approximately.

One carton of thermal paper costs 32.95 CAD and contains 100 rolls. For the sake of simplicity, we
assume that one roll can print 200 receipts and in a day a business uses 2 rolls of thermal paper.
Hence in a year the number of rolls required by a business would be 730 which would approximately
cost $219 CAD. As mentioned above, the number of businesses in Canada for the sake of this
calculation is 1.7 million. Hence the total number of rolls required per year in Canada would be 1.2
billion. Thus, the total savings from reducing paper roll consumption would be $ 372 million CAD.

One ton of uncoated virgin paper requires 24 trees and a roll of thermal paper weighs 250 grams
approximately. Hence the weight of 1.2 billion rolls would translate to 342,000 tons of paper which
would require 8 million trees. Since most paper is recycled nowadays, we shall assume here that 50%
of paper used for making thermal rolls comes from recycled paper. Therefore, we can save 4 million
trees by avoiding thermal paper usage in POS terminals.
Benefits:
1.Cost savings of $372 million Canadian which is 0.03% of the GDP for the financial year 2011
2.Protection of 4 million trees
3.Savings of energy required to produce 342,000 tons of paper

IMPLEMENTATION SEQUENCE

Customer Initialization Setting email accounts Software development Feedback


system

RISKS
1. Loss of customer base: Unavailability of a physical invoice/credit purchase receipt might
discourage customers.
2. Acceptance: The proposed plan expects businesses to communicate the change in invoicing to
the customer and liaise with the banks for e-billing.
3. New technologies: There is a risk from emerging technologies in banking that may render our
proposal redundant.
4. Banks: The financial institutions can, for the reasons of “disclosure to the customer” force
businesses to continue giving receipts of credit purchases to the customer.

MITIGATION PLANS
The risks that have been highlighted express concerns over the implementability of this idea and hence
need proper mitigation plans directed towards all identified stakeholders. The biggest challenge is to
communicate the advantages to stakeholders, since the proposed change may be opposed initially. To
counter opposition, the following methods should be implemented to mitigate disapproval or pressure
from other technologies.

1. Customers need to be made more aware about the merits of saving paper by stating hard facts.
Numbers are more convincing but can create a bigger impact if an individual’s positive contribution
towards saving paper is conveyed appropriately.

2. Newer technologies such as Near Field Communication (NFC) in mobile devices might deter
stakeholders such as financial institutions and retailers from buying this idea. Since this idea
requires no extra infrastructure and can be made compatible with existing POS systems unlike
NFC, the cost benefits are higher and there is no risk in implementation.

3. Financial institutions such as banks might disapprove since they might believe that this idea may
not contribute to their businesses other than adding to their green initiatives. However, these
transactions give the institutions the opportunity to utilize the medium of e-mail to market their
products and services much more successfully. Further they enable banks to move from a model of
responsive CSR to strategic CSR, thus creating shared value for not only the environment but also
their businesses and the customers in turn.

REFERENCES

1. How are point-of-sale systems going mobile? (2011). Retrieved from www.howstuffworks.com: http://
www.howstuffworks.com/point-of-sale-mobile.htm

2. Retail Boss POS. (2011). Retrieved from http://www.retailbosspos.com/

3.Thermal Per Canada. (2011). Retrieved from http://www.thermalpapercanada.com: http://


www.thermalpapercanada.com/product_p/t3000.htm

4.Industry Canada. (2011, July). Key small business statistics. Retrieved from http://www.ic.gc.ca:
http://www.ic.gc.ca/eic/site/sbrp-rppe.nsf/vwapj/KSBS-PSRPE_July-Juillet2011_eng.pdf/$FILE/KSBS-
PSRPE_July-Juillet2011_eng.pdf

5.Trees Into Paper. (2011). How much paper can be made from a tree? Retrieved from http://
conservatree.org: http://conservatree.org/learn/EnviroIssues/TreeStats.shtml

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