WINTER SEMESTER 2021-22

E COMMERCE
CCA3702

DIGITAL ASSIGNMENT THREE

R. SRINIVAS
21BCC0092
D1 SLOT
31 MAY 2022
1. Explain the various usage setting website goals and objectives in E-Commerce. List out goals and
objectives for your report - 1 website.

The primary goal of e-commerce is to reach maximum customers at the right time to increase sales
and profitability of the business. Functions of e-commerce include buying and selling goods,
transmitting funds or data over the internet.

Follow the below and start your eCommerce business:

 Step 1: Sign up
 Step 2: Customize your store
 Step 3: Add a list of your products
 Step 4: Add secure payment gateways
 Step 5: Start selling online
 Step 6: Install marketing and advertising layouts
 Step 7: Ensure security and authentication

Having an eCommerce store will boost your business’s visibility and attract more customers. As a
result, you will be able to sell more products and increase your profits. A person must simply need to
conduct research, select the right products to sell, and set up an online store to start selling online.

GOALS AND OBJECTIVES FOR AN E-COMMERCE WEBSITE

1. Increase relevant traffic.

Increasing traffic is probably a familiar goal for you. For pretty much every website, accomplishing
whatever it’s meant to do requires people visiting the site. But not all traffic is created equal. If your
marketing is bringing in traffic, but it’s mostly made up of people who will never have a need for
your products or services, then it’s not doing you much good. For instance, a B2B software company
probably wouldn’t benefit from a huge amount of traffic if most of it was coming from teenagers

In addition to continuing your marketing efforts for raising traffic, this year take some time to
analyse if the traffic you’re getting seems to match up with the target audience you’re trying to
reach. In the Audience section of Google Analytics, you can find a lot of information about the kinds
of people visiting your website, including:

 Demographic information like age and gender

 Interests they have, based on their other browsing information
 Geographic information
 Tech information like the device and browser they use

That can go a long way to helping you figure out if you’re reaching the people you’re trying to. If you
find that you’re not, then it’s time to rethink and refine your marketing efforts to make sure they’re
more targeted moving forward. Once you increase your site traffic, it’s time to upgrade your hosting
to meet demand. Learn more about your web hosting options to choose the best fit for your website
needs.

2. Grow your email list.

Getting people to your website is a big part of being successful, but getting them to come back so
you can form an ongoing relationship is even more important. One of the best tools you have to do
that is your email list. When someone opts into your email list, they’re opening the door to ongoing
communication with your brand – which is a big deal! It’s no surprise that email marketing has one
of the highest conversion rates of the main online marketing activities.

That means that one of the best ways to improve your website’s success in the coming year is to put
more of an emphasis on growing your email list. You can do that by offering deals to your customers
for signing up, promoting it on social media, and including CTAs throughout your website urging
people to subscribe. And make sure you keep the emails you send relevant and useful so you keep
those subscribers once you get them. They’re too valuable to lose lightly. If you haven’t set up email
marketing for your website yet, get started today with Constant Contact.

3. Provide visitors a personalized experience.

Each of your visitors is a unique person who interacts with your website in their own way.
Technology now makes it possible for you to track how people interact with your website and
customize their experience on the site as they go. You can suggest items that are similar or
complementary to what they’re looking at, or deliver up content on topics that are related to the
piece they clicked on. One study found that providing a personalized web experience for visitors can
cause an 18% uptick in sales. When you make it easier for people to see the parts of your website
that are most relevant to them, it increases their chances of having a good experience and
continuing their relationship with your brand.

4. Make your website responsive.

By this point, the reasons to make your website mobile friendly are well known and if you’re reading
this, you’ve probably already taken that step (you have, right?). In the coming year, Google’s
planning to roll out mobile-first indexing, meaning that their algorithm will give greater priority to
your mobile website in determining rankings. That means you want your mobile website to have the
same content and information on it as your desktop website, just visually optimized for a mobile
screen. Making your website responsive is one of the best and easiest ways to do that. And in
general, make it a goal to make an effort to pay attention to your mobile experience and make sure
your website is easy and intuitive for people on mobile to use. Mobile’s not going away and is likely
to continue to become more important with every passing year, so you have to treat it like the
priority it is.

5. Go beyond blogging.

By now, a lot of businesses have blogs – and that’s usually a good choice. A blog is a powerful
marketing tool. But because there are so many blogs out there already, making your content stand
out is increasingly hard. One way you can shake things up a little this year is to consider other types
of content to explore. Branching into podcasts, videos, or interactive content can help you
supplement the blog content you have now and may enable you to reach a new audience.

Taking a broader approach to your content strategy by bringing in new format types also allows you
to get a better idea of what your customers respond to. Some of the content may fall flat, but some
of it may perform even better than your written content did. By experimenting with new forms, you
can come to understand your audience even better and continue to refine your efforts based on
what works for them.

6. Partner with influencers.

With so many blogs and social media channels for people to move between on the web, getting your
content in front of people is one of the biggest marketing challenges businesses consistently face.
One good tactic for reaching more people is developing relationships with people and platforms that
already have a large audience. That could be by creating affiliate marketing relationships with
influencers, by guest posting on their blogs, or by collaborating with them on projects. Whatever
form it takes for your business, working with influencers can help you catch the attention of new
people in your target audience and get them back to your website where you can work on building a
relationship with them.

7. Increase sales.

For e-commerce businesses, this goal will remain consistent in all years. For your website and
business to thrive, you have to be making sales. Everything else on this list is designed to help make
that happen, but you should also look to your own analytics from past years. Figure out what tactics
have worked the best for getting you sales – not just traffic or email signups (which matter too), but
marketing activities specifically led to sales.

While there are general trends each year that should guide what you try, the most important thing
you should look to is what’s working best for your particular business. At the end of the day, your
business is unique. Only you can work out what makes the most sense for you and your audience.
Analyse your metrics and design your marketing plan to optimize doing more of whatever is getting
you sales now.

THE DEVARAKONDA BITES

GOALS AND OBJECTIVES

 To establish a very formidable market base in the restaurant sector and in the electronic
marketing sector for food and beverages
 To promote the South Indian food culture
 To eliminate the intermediaries in the food distribution
 To spread the sovereignty of the Southern essence to the rest of the world by this initiative
 It is a cultural initiative than a business expansion
 To serve the needs of different stakeholders
 To create a more personal dining experience for our guests, underpinned by a generous
dose of humble hospitality and a sense of understated luxury
 An ode to the South Indian landscape, from the vast ocean floor, to the cracked bark of a
paperbark tree, every detail from the ground up has been thoughtfully considered.

2. Compare the E-marketing management and traditional marketing management in India.

Marketing goods is a basic phenomenon of every society. The objective of marketing is to make
products available to consumers as per the current demand. Marketing is no more a simple exercise.
It has undergone changes to reach consumers. Marketing has been done physically since long.
Consumers are becoming smarter in terms of purchasing. This requires innovation in marketing. This
paper helps us to identify preferences of the people. Prime focus is to understand the difference
between conventional way of marketing products and technological way of marketing products in
India. The current paper recognizes the differences in consumer opinions by availing distinguished
services of traditional as well as internet marketing strategies. Internet is changing ways to reach
consumer fast and is a more convenient way than customary means of marketing. Internet offers
24x7, 365 days a year web facility which is more convenient for consumers these days. Consumers
are becoming more Information Technology (IT) savvy in their searching as well as purchasing
preferences. No doubt, ecommerce is not yet considered safe in India, but cyber has a highly vibrant
and potential market in coming days to win eyeballs of Indians.

E-MARKETING MANAGEMENT TRADITIONAL MARKETING MANAGEMENT

Physical access to product Wide range of product

Personal service More feasibility to cut cost
Quick feedback Easier to reach more consumers
Less tough competition Faster speed of communication
& Shopping
More safe and sound payment Feasibility to present business
(Its image, offers, history etc.)
Atmosphere of physical store 24 x 7 access
(More real)
Face to face communication Communication directly with
target group
Quicker & easier measurement Feasibility for continuous
of results/responds relationship

3. List out any 5 E-Commerce payment system in B2C.

Credit Card

The most popular form of payment for e-commerce transactions is through credit cards. It is simple
to use; the customer has to just enter their credit card number and date of expiry in the appropriate
area on the seller’s web page. To improve the security system, increased security measures, such as
the use of a card verification number (CVN), have been introduced to on-line credit card payments.
The CVN system helps detect fraud by comparing the CVN number with the cardholder's information

Debit Card
Debit cards are the second largest e-commerce payment medium in India. Customers who want to
spend online within their financial limits prefer to pay with their Debit cards. With the debit card, the
customer can only pay for purchased goods with the money that is already there in his/her bank
account as opposed to the credit card where the amounts that the buyer spends are billed to
him/her and payments are made at the end of the billing period.

Smart Card

It is a plastic card embedded with a microprocessor that has the customer’s personal information
stored in it and can be loaded with funds to make online transactions and instant payment of bills.
The money that is loaded in the smart card reduces as per the usage by the customer and has to be
reloaded from his/her bank account.

E-Wallet

E-Wallet is a prepaid account that allows the customer to store multiple credit cards, debit card and
bank account numbers in a secure environment. This eliminates the need to key in account
information every time while making payments. Once the customer has registered and created E-
Wallet profile, he/she can make payments faster.

Net banking

This is another popular way of making e-commerce payments. It is a simple way of paying for online
purchases directly from the customer’s bank. It uses a similar method to the debit card of paying
money that is already there in the customer’s bank. Net banking does not require the user to have a
card for payment purposes but the user needs to register with his/her bank for the net banking
facility. While completing the purchase the customer just needs to put in their net banking id and
pin.

Mobile Payment

One of the latest ways of making online payments are through mobile phones. Instead of using a
credit card or cash, all the customer has to do is send a payment request to his/her service provider
via text message; the customer’s mobile account or credit card is charged for the purchase. To set up
the mobile payment system, the customer just has to download a software from his/her service
provider’s website and then link the credit card or mobile billing information to the software.

Amazon Pay

Another convenient, secure and quick way to pay for online purchases is through Amazon Pay. Use
your information which is already stored in your Amazon account credentials to log in and pay at
leading merchant websites and apps. Your payment information is safely stored with Amazon and
accessible on thousands of websites and apps where you love to shop.

If you are planning to sell your products online, Amazon would be happy to help you in setting up
payment gateways for your products and services. You can also consider selling on Amazon, one of
the most popular e-commerce platforms in the world. To sell on Amazon, you can register to sell
online for free.