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Bahir Dar University College of Business and Economics Department of Management

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Bahir Dar University

College of Business and Economics


Department of management
Masters of Business Administration (Regular)
Course: Management science
Assignment one: Article review
Tittle: the optimization principle and its ‘application in optimizing landmark
University, bakery production using linear programming.
Authors: N. K Oladejo, A. Abolarinwa, S.O Salawu, A.F Lukman and H.I Bukari,
Journal name: International Journal of Civil Engineering and Technology (IJCIET)
Volume, issue and date of publication: Volume 10, Issue 02, And February 2019.

By: Yohanes Getnet


Id No.: BDU1301789

Submitted to: Aman Abdie (Dr)


January;

Introduction
In this modern day, manufacturing industries at all levels are faced with the challenges of
producing goods of right quality, quantity and at right time and more especially at minimum cost
and maximum profit for their survival and growth. Thus, this demands an increase in productive
efficiency of the industry. Linear programming (LP) can be defined as a mathematical technique
for determining the best allocation of a firm’s limited resources to achieve optimum goal. It is
also a mathematical technique used in operation research or Management Sciences to solve
specific problems such as allocation, transportation and assignment problems that permits a
choice or choices between alternative courses of action.
The article “optimization principle and its application in case of land mark university bakery
production using linear programing” was written by N. K Oladejo, A. Abolarinwa, S.O Salawu,
A.F Lukman and H.I Bukari. I would summarize the article objective, the central argument,
methodology, finding, criticism and lessons learned from the article.
Objective of the study
The objective of the article is to investigate application of linear programming (LP) as an
optimization principle to optimize profit of manufacturing industries such as Landmark
University Bakery and determine the optimal solution for production and verify the output under
normal operational environment using AMPL software.
The mathematical framework of the article:
The researchers’ present Linear programming as a general standard form to display all properties
required of a linear programming problem.
 The objective function

 The leaner constraint function

 The non- negativity constraint

Methodology:
The article is quantitative analysis in its nature. The source of data was secondary source which
are collected from the records of the Landmark University Bakery on five types of bread
produced in the firm which include Family loaf, sliced family bread, Chocolate loaf, medium
size bread, small size bread. In terms of recourse to produce each bread type, selling price, cost
of production, and the profit contribution of each bread type. The collected data was identified as
a linear programming problem, formulated in Mathematical terms and solved using AMPL
software.

Findings:
The major findings of the analysis, it was observed that Family loaf and the Chocolate bread
contributed objectively to the profit. The other types of bread have zero contribution for the
objective function of the firm which is profit maximization. Allocating scares recourse to those
bread types is unwise allocation of recourse that decreases the profit of the firm. Hence, more of
Family loaf and Chocolate bread are needed to be produced and sold in order to maximize the
profit.
Strength:
 Appropriate formulation of research framework.
 All the findings are drowning from the data analysis and the entire conclusion are
drowning from the major findings. This is one of good research criteria.
 Appropriate citation and referencing allover the paper.
Weakness:
 The data used in the article is secondary data; there is no justification for using
secondary data. If it is available primary data make the article confidential.
 Theoretical and empirical review, in a paper work the topic must be defined
theoretically and empirically. But in this study there is no clear Theoretical and
empirical review.
Lessons learnt from the article:
I have learnt much more things from the article. I have learnt that manufacturing firms should
apply optimization techniques in order to allocate scares recourse to maximize profit and to
minimize the cost of production. Linear programing is one of the most power full tool of
optimize technique to optimize firms objective what ever it is minimization or maximization.
Suggestions for Further Studies:
This study focused only Landmark University bakery production. This can be extended to
Our country Ethiopia and we can apply it on different manufacturing organizations. Further this
research studied on manufacturing organization but what if when we apply it on merchandizing
firms/organizations/ can be studied.

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